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You are here: Home / Blog

10 Prominent Women Leaders Share Their Thoughts on How to Close the Gender Wage Gap

October 20, 2019 by Asif Nazeer Leave a Comment

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‘It’s okay to talk about salaries with your friends, mentors and peers,’ says Cate Luzio, CEO of Luminary. ‘If you don’t get a raise, don’t give up.’


October
20, 2019

15 min read


This story originally appeared on Authority Magazine

The movement to achieve equal opportunities for women has made incredible progress. But even in 2019 women reportedly still earn about 80 cents for every dollar a man makes. On Women’s Equality Day, 8/26, Authority Magazine launched a series called “5 Things We Need To Do To Close The Gender Wage Gap.”

In this series, scores of prominent women leaders shared their insights about necessary steps to narrow and eventually close the gender wage gap. Here are some highlights. 

These interviews have been edited for length and clarity. 

Shanna Hocking (Associate Vice President at the Children’s Hospital of Philadelphia)

Shanna Hocking (Associate Vice President at the Children’s Hospital of Philadelphia)

Image credit:

via Authority Magazine

Gail Becker (CEO of CAULIPOWER)

Gail Becker (CEO of CAULIPOWER)

Image credit:

via Authority Magazine

Angela Peacock (Founder of PDT Global)

Angela Peacock (Founder of PDT Global)

Image credit:

via Authority Magazine

  1. I would absolutely change the way we speak to our children. Right from the get-go, we need to be telling both genders that they can do anything they want to. We will not solve the bias that sits behind the gender pay gap if we continue to raise individuals from young ages who have sweeping and absolutely not valid biases from one gender against the other.
  2. We need to challenge the unfounded gender biases such as benevolent bias — the bias of kindness, where I choose to make a decision about your career without ever consulting you. It happens to men when they are making decisions about the careers of women but interestingly it also happens to women when they are making decisions about the careers of other women. This is because we carry the same unconscious programming, we carry effectively the same biases together and this particular one comes out in mysterious ways! The most obvious one is in maternity returners where we perhaps would make an assumption not to send that woman to an area on a project that would take her away from her family. Or not to offer her a project that would mean working late into the night, to assume that she will no longer be mobile because she has a family. Or the most deadly one — to make an assumption that she will most definitely have more time off than anyone else. Until we get to a place where we are making those same assumptions about men who have recently become parents, we are nowhere near being able to alter the assumptions about that stage of a woman’s career that can absolutely destroy her earning capability and so contribute to the gender pay gap. It’s interesting when you look at the background to benevolent bias and it does seem to stem from our early years — what we saw, whether our mothers worked or not, and indeed the deep programming that a lot of people like me over 50 got from Disney cartoons and the like. 
  3. The other area of gender bias that I think we should be talking about a lot more broadly is intersectional bias. We know that the IWPRS report on sex and race discrimination in combination in the U.S. states quite clearly that we know that discrimination in pay, hiring and promotions has a significant impact on all of the wage gaps that we are seeing. But we also know that very specifically for Hispanic women and African-American women the gap is even bigger. When we look at intersectional bias, it’s an interesting thing to see. We sometimes make assumptions when we hear the word bias, that it’s about one specific thing: “I have a bias about women in the workplace.” I don’t believe that it is that. When organizations hire at graduate level, very often it is 50/50. This decreases the higher they climb — intersectional bias comes into play at higher levels. So I can see a woman doing an associate role in a law firm, but I can’t actually envisage her being a partner. The bias comes in when we sit in front of a promotion panel and goes back to our early programming of “what a leader looks like.”
  4. As a society, we need to ensure people are incentivized to drive the inclusion change that will lead to the pay gap closing. So all managers, for example, should be made accountable for driving the change. Targets around promoting greater numbers of females or insisting on a more balanced slate when recruiting are essential. But more essential still is offering a dynamic and measurable system that is linked to performance — where managers have to have made some practical things happen in order to drive the right environment for all people to flourish. We need to start aligning inclusion to the things that matter to people — salary, bonus and promotions.
  5. In some U.S. states — including California and Massachusetts — employers are not allowed to ask job applicants how much they previously earned. Similar measures are under consideration in a number of other states. These laws to stop “previous salary” questions can help break the cycle of gender pay disparity by removing the link between historic inequalities and pay negotiations. In 2017, when the law was announced in New York, the chair of the NYC Commission on Human Rights, Carmelyn P. Malalis, said it was designed to “break the cycle of income inequality” and put an end to women and people of color being “held back by their current or previous salary.” It’s interesting that we still shy away in general from conversations about wages. Perhaps if we weren’t so polite, we would have women asking men about what they earn and, better still, men asking women — and supporting them to take it up with their employer. Now that would be something!

Cate Luzio (CEO of Luminary)

Cate Luzio (CEO of Luminary)

Image credit:

via Authority Magazine

  1. There is a serious talent pipeline problem across all industries. If over half of all new hires are women, we should see stronger diversity at all levels and in leadership. We won’t close the wage gap or reach gender parity if we don’t promote women early and often — and on potential, not just performance. It’s critical to invest in women throughout their careers to make sure that we don’t lose them mid-career.
  2. No one cares about your career more than you. Raise your hand for growth assignments, go for that raise and know your number. It’s important to know the value of your work to ask for what you deserve. It’s okay to talk about salaries with your friends, mentors, and peers so that you have a range to benchmark against. If you don’t get a raise, don’t give up, ask for feedback and set a timeline to ask again. 

Julia Shapiro (CEO of Hire an Esquire)

Julia Shapiro (CEO of Hire an Esquire)

Image credit:

via Authority Magazine

  1. Policy: Well-crafted, enforceable equal pay policies are shown to strengthen the economy and society. Also parental leaves need to be equal for parents. Not only are many families dependent on two incomes with fathers taking on increasing parental responsibilities, parental leave policies that aren’t equal prove further detrimental to women in their career trajectory.
  2. Use of structured hiring processes: These have been proven to decrease bias and improve outcomes. I’m encouraged by the developments I see here. These changes are performance-driven to get the best talent and outcomes in an increasingly transient and competitive talent market, reducing bias is a side effect.
  3. Rethinking the early narratives we have about boys and girls: Letting children develop who they are as people and being careful not to provide unconscious nudges towards gender stereotypes. Personality traits are shown to be evenly distributed across populations and children begin to become “gendered” based on social cues and this actually has an impact on career choices and earning potential. One small example is that children show no preference for gendered toys before gender is reinforced. Girls receive toys such as dolls that promote skills like empathy. Boys receive blocks and building toys that promote spatial, logic, and problem solving skills, which are conducive to success in STEM careers and standardized tests.
  4. Change the narrative that rights and wages are a zero sum game: Greater workforce participation tends to overall expand the opportunities and economy for everyone. We’ve seen this in the US both with immigration as well as with women increasing their participation in the workforce. The same is true of other rights and protections. Women, men, and people of various ethnic origins aren’t in a fight over a limited amount of jobs, payroll dollars or rights, everyone working together has an exponential effect and everyone can walk away with more.
  5. Stop the narrative that women need more “flexibility” and balance: This implies women are giving their work less gravitas than their male colleagues and as studies discussed above show, this isn’t true. Instead the false expectation that women are less committed is what’s hurting their advancement. We need to stop using this as a cop out on why women make less money and are less represented in leadership since it is not only false but further contributes to this false narrative and resulting unconscious bias.

Grace Atwood (Co-Host of Bad on Paper Podcast and Founder of The Stripe)

Grace Atwood (Co-Host of Bad on Paper Podcast and Founder of The Stripe)

Image credit:

via Authority Magazine

1. I would say that it’s so important that women advocate for each other and openly discuss money with their peers, male and female. I remember early in my career discovering that my male coworker was being paid considerably more than I was and using this information to leverage a raise. There’s definitely a stigma associated with talking about money, but those uncomfortable conversations will help you negotiate better. 

2. Negotiate. It’s shocking how many women will accept an initial offer and not ask for more money. Something I’ve learned from my co-host Becca Freeman is that a lot of the time, the hiring manager has a bigger budget and actually expects you to negotiate. This revelation really stuck with me and is so simple but incredibly powerful. We’ve since had countless listeners tell us that after listening to that episode they were able to negotiate a raise. 

Dr. Tana M. Session (Organizational Development Strategist and Consultant)

Dr. Tana M. Session (Organizational Development Strategist and Consultant)

Image credit:

via Authority Magazine

  1. Own your worth. Women must become comfortable negotiating for higher starting salaries and annual increases based on reliable market data and research. Start talking finances with other men and women, and share resources and information on salary ranges in your industry. Information is power.
  2. Whenever possible, do not disclose your current salary to a new employer during the interview or salary negotiation process. If you are currently underpaid, your new employer may offer you a lower salary than they budgeted for the position because their lowest offer may still be a significant increase over your current salary. There are several states who have made it illegal for employers to ask about current salary prior to making an offer to help decrease the wage gap for women and minorities.
  3. Women should raise their hands for new and bigger projects to gain leadership experience and exposure to decision-makers. This will take some strategic self-promotion skills, but it is necessary to help elevate your career and your salary. Also, actively seek out promotions or new positions even if you do not have all of the listed requirements for the job. Men do it all the time.
  4. Organizations should conduct regularly salary audits for all positions and compare female employees’ salaries against their male counterparts who are in the same job with the same or comparable responsibilities, experience and education. The numbers don’t lie. Put a plan in place to bring women’s salaries in alignment with their male counterparts, even if the increases have to be incremental over a six- to 12-month period. Openly sharing the salary audit results and adjustment plan with employees will help boost employee engagement while holding the organization accountable along the way.
  5. Organizations should regularly review the diversity, equality and inclusion of their leadership teams to ensure they are hiring and promoting the best person for the job. Also, review market data to ensure salary ranges are meeting local job market demands. This is a good time to make internal salary adjustments to current staff’s salaries to ensure internal equity and to help all employees remain competitive with the external job market.

Kaiwen Wan (CEO of Palapod)

Kaiwen Wan (CEO of Palapod)

Image credit:

via Authority Magazine

  1. Men need to take up the cause. It should not simply be seen as a women’s issue but a human issue.
  2. Women need to create a global movement on the scale of #MeToo because wage inequality is a massive issue throughout the world. One of the things that brings the U.S. and China together in this time of tense relations, for instance, is the fact that both have yawning gaps in wages between men and women. If the men of both countries wish to fight each other, so be it — but I think women can come together.
  3. We need political candidates to bring the issue to the forefront. This election season in the U.S. is better because we have plenty of female candidates, but personally, I also strongly support Andrew Yang because his “freedom dividend” would bring monetary compensation for the unpaid work predominantly done by women in our society, such as childcare.
  4. We need more people to study the wage gap. When was the last time you heard of someone who double-majored in gender studies and economics, for instance.
  5. We need more female entrepreneurs! That’s part of the reason I’m building Palapod because women need to know they can build something, and not simply within the tech bubble either — it’s a whole society movement. The other reason it’s great to have female entrepreneurs is that female entrepreneurs are also female bosses, and female bosses likely aren’t going to pay women less.

Elizabeth Pearson (Executive Career Coach)

Elizabeth Pearson (Executive Career Coach)

Image credit:

via Authority Magazine

  1. Sustained action from businesses: Equal paternity leave for new dads so they can carry more childcare weight and free-up moms to go back to work.
  2. Government support: Affordable childcare for new and single mothers is critical to ensuring women return to the workforce.
  3. Awareness of biases: Companies will need to take a good look in the mirror, and at their payroll, to see if there may be underlying biases and sexism happening within their organizations.
  4. Women becoming skilled negotiators: The more confident and assertive women present themselves, the easier it will be to ask for what they need — and the less they’ll care about being “unlikable” to their boss.
  5. Parents overriding socialized norms for girls to be people pleasers and nurturing: When we empower our youth to see girls as equals, we raise men and women who expect to pay women at the same level as men.

Rona Borre (CEO of Instant Alliance)

Rona Borre (CEO of Instant Alliance)

Image credit:

via Authority Magazine

1. I think the gender wage gap is caused by a combination of factors, the largest of them being institutionalized gender discrimination. Put simply, women have been paid less than men for years, and changing this standard will not happen overnight. I still can’t believe that it was less than 100 years ago that women earned the right to vote in our country, but that’s the way it is. Women have traditionally been seen as mothers first and breadwinners second, and even in modern-day America, this underlying perception of our roles in society persists. So we’re held up against this standard of being able to raise children while simultaneously excelling at the office. I don’t mean to blame all of this on men, either. We women hold ourselves and each other to extremely high standards, and we’re really hard on one another. If we’re too focused on our careers, we’re bad mothers and wives. If we’re too focused on raising our families, we aren’t putting enough effort in at work. And I think we hold ourselves back sometimes too. Whether we don’t think we’re good enough for the promotion we want, or we don’t think we’re qualified to be managing men, we sell ourselves short and actually get in our own way.

2. I would challenge women first to start pursuing the jobs that they are passionate about, whether or not those jobs fall within traditionally male-dominated fields. I started in the tech world at a young age and worked really hard to get to where I am today, but I realize how intimidating those industries can be. Success in these fields for women isn’t impossible, but I think too many of us women assume it won’t be worth the hard work. We think that we won’t be considered for a role because of our gender or will be immediately out-qualified by the men in the room. This is evident in the fact that women only apply for jobs they are 100 percent qualified for, while men apply for jobs even if they only meet 60 percent of the required skills. We need to start giving ourselves more credit and demanding the respect and job recognition that we deserve.

3. We need to support one another. We need to make sure both men and women alike are supporting women in their endeavors in these traditionally male fields. That being said, if we’re going to ask that men respect us in our careers, we need to make sure we as women as giving each other that support and respect as well. I see way too many situations in which women are tearing each other down, and it is so frustrating. We’re all up against the same obstacles, and the last thing we need is to add further challenges for our female counterparts.

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The Best Esports Games for 2019

October 18, 2019 by Asif Nazeer Leave a Comment

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These 14 games have launched the careers of their young players to global fame.


October
18, 2019

12 min read


This story originally appeared on PCMag

If your parents ever disparaged your video game obsession as a huge waste of time, they’re either a) out of touch or b) lacking in vision.

That may sound overly harsh, but there’s some truth in my take. Esports, the video game industry’s competitive arm, has amassed huge audiences, incredible cash pots, and sponsorships that enable elite gamers to transform their passions into careers. In fact, research firm Newzoo estimates that esports will generate $1.79 billion per year by 2022.

The esports business

Of course, esports are more than purely capitalistic ventures. Though gamers dig the idea of standing on stage holding oversized checks, the true reason for traveling to tournaments around the globe is to prove they’re the best in their titles of choice.

Esports comprise many games, both popular and under the radar, in numerous genres. You like shooters? You can pop some caps in a rival playing Counter-Strike: Global: Offensive. In the mood for a battle royale of epic proportions? PlayerUnknown’s Battlegrounds has got you covered. Into sports? In a merging of the two worlds, the NBA and Take-Two Interactive — publisher of the super-popular NBA 2K video game series — partnered to create the NBA 2K eLeague. In the esports world, there’s a video game, and related scene, for everyone.

Maybe there’s too much choice. There are so many video games on the market with a competitive, multiplayer focus that getting started in playing, or simply watching, professional video gaming may prove intimidating. Fortunately, this guide to the best esports games is designed to gently nudge you in the right direction. After all, every game going after that sweet esports money isn’t worth your time. And there are a whole lot of those.

Related: 3 Surprising Ways That Video Game Companies Leverage AI

The esports criteria

This guide contains several esports-worthy titles that PCMag’s staff has reviewed and wholeheartedly recommends playing. In fact, many of the titles that we suggest checking out also live in our best PC games roundup, though we also toss a bone or two to console players.

To be considered for inclusion in this guide, a game simply has to have official tournament support from its publisher. Though we love many of the smaller, community-backed efforts, such as the incredible Tecmo Super Bowl community, we had to create a cut-off point, lest damn near every competitive game be deemed worthy.

So, that’s that. If there’s a notable esports game that’s not listed below, that means we either didn’t review it yet or score it well enough to make the cut. What you’ll find below, however, are some of the best esports games played by amateurs and professionals in 2018 — and likely beyond. Dig in. And, more importantly, have fun playing.

Image credit:

via PCMag

Counter-Strike Global Offensive

Valve’s Counter-Strike: Global Offensive (CS: GO) debuted in 2012, backed by a strong heritage of multiplayer FPS titles, including the original Counter-Strike and Counter-Strike: Source. Years later, the fast-paced PC game still mostly holds its own against more modern titles, partly because of its established core gameplay and active community.

Visually, however, CS: GO is starting to show its age, and it’s not as thematically rich as Overwatch. Still, many folks enjoy CS: GO’s no-frills experience and its highly competitive esports circuit, which includes the Eleague Major, a competition with a $1 million prize.

Image credit:

via PCMag

Dota 2

“Easy to learn, hard to master.” This phrase is used to describe many things, especially in gaming. Few titles exemplify that mantra more than Defense of the Ancients 2 (Dota 2), one of the most popular multiplayer online battle arena (MOBA) games on the planet.

This free-to-play MOBA tasks you with selecting one of more than 100 playable Heroes to take to the battlefield, utilizing that character’s unique abilities, play style, and attributes to help your team achieve victory.

Sure, the MOBA genre proves inscrutable to viewers who are unfamiliar with the play mechanics, but the annual Dota 2 International has insane cash pots (more than $30 million!) and stiff competition that makes the game an esport worth watching if you’re willing to learn the ropes.

Image credit:

via PCMag

Dragon Ball FighterZ

Beside Fist of the Northstar and Jo Jo’s Bizarre Adventure, there are few anime properties as intrinsically suited to the fighting game treatment as the Dragon Ball series. Spanning multiple series, movies, and generations of characters, Akira Toriyama’s manga-turned-anime-turned-game series is all about buff monkey men, humans, aliens, and androids trading blows in actual earth-shattering battles.

The series’ latest video game adaptation, Dragon Ball FighterZ, ditches the Xenoverse games’ arena-brawling model in favor of 3 vs. 3 tag-team fighting on a 2D plane. The gameplay shift is just one of the many reasons Dragon Ball FighterZ is being held aloft as one of the most intriguing esports titles. Its beautiful design, intense combat, and accessible control scheme add up to a game that anyone can jump into for Super Saiyan thrills.

Besides appearing at Evo, the anime fighter has an expanded competitive scene courtesy of Bandai Namco’s Dragon Ball FighterZ World Tour.

Image credit:

via PCMag

Fortnite

Fortnite is the battle-royale game to beat. In fact, Epic Games confirmed in early 2019 that Fortnite hosted 7.6 million concurrent players in one record-breaking session. This notably beats Player Unknown’s Battlegrounds (PUBG) highest-ever player count recorded on Steam, which topped out at just more than 3 million players. Fortnite’s popularity is off the charts.

Fortnite has a lot going for it, including approachable gameplay modes, bright and zany graphics, and an excellent construction system. Iffy combat and the presence of microtransactions detracts from the experience, but, as it is a free-to-play game, fans of the genre should still give it a shot. The title is on virtually every platform that plays video games.

2019’s inaugural Fortnite World Cup saw 16-year-old Kyle “Bugha” Giersdorf take home $3 million from a $30 million prize pool.

Image credit:

via PCMag

The King of Fighters XIV

SNK’s latest entry in the long-running The King of Fighters series ain’t the prettiest fighter in town, and the title doesn’t consistently headline Evo, but it’s one of the best competitive fighting games on the market.

KOFXIV’s deep combo system, team-based action, massive 58-person roster, varied special attacks, supers, and offensive, defensive, and movement options combine to form a spectator game that’s as thrilling to watch as fighters with higher profiles. To be fair, those same qualities make KOFXIV a somewhat intimidating game to master, but should you put in the work, the rewards are immensely satisfying.

Even though KOFXIV isn’t a main Evo game, it’s supported by the SNK World Championship series.

Image credit:

via PCMag

League of Legends

League of Legends, Riot Games’ free-to-play, multiplayer online battle arena title is, simply put, the best MOBA game you can buy. Its gameplay incorporates elements of role playing, tower defense, and real-time strategy — a combination that differentiates it from the many cookie cutter MOBAs that have flooded the market.

League of Legends’ accessibility is one of its highlights, but that does not mean it lacks complex core gameplay elements. The way skillshots, cooldowns, unique abilities, and equipment work in tandem makes League of Legends the face of MOBA gaming, outclassing the likes of Dota 2 and Heroes of the Storm.

In terms of esports, Riot Games supports the title via the League of Legends Championship Series. The tournament boasts a prize pool of more than $2 million.

Image credit:

via PCMag

Mortal Kombat 11

Mortal Kombat 11, developer NetherRealm Studios’ newest fighting game, is far more than the cracked skulls, severed spines, and blood spurts on which the series built its fame. The narrative sequel to Mortal Kombat X, Mortal Kombat 11 uses time travel to pit characters against their rivals in the past in order to alter the present.

Thanks to animation improvements and new offensive and defensive mechanics, the mercs, ninjas, gods, and monsters play better than ever. As a result, Mortal Kombat 11 is an excellent entry point for people unfamiliar with the series (or those who’ve lapsed).

NetherRealm Studios supports Mortal Kombat 11 via its Mortal Kombat Pro Series esports initiative.

Related: To Win in the Billion-Dollar eSports Industry, This Innovator Turned to Tech Used by Navy SEALs

Image credit:

via PCMag

Overwatch

Shooters don’t always have to be dark, gritty, or realistic. Cartoony fun has its place, even in gun-filled PC games. That place has been filled by Valve’s Team Fortress 2 for nearly a decade, but now Blizzard’s taken the reigns with Overwatch. It takes all of Team Fortress 2’s hallmarks, such as colorful levels, multiple game modes that focus on teams attacking and defending, and cool characters with vastly different play styles, and adds a few MOBA-like twists.

Overwatch is a thoroughly enjoyable first-person shooter that’s filled with mechanical variety, thanks to the game’s many heroes and classes. As you might expect, it has developed a highly successful esports scene. Blizzard supports the Overwatch competitive scene with several esports initiatives, including the Overwatch World Cup.

Image credit:

via PCMag

PlayerUnknown’s Battlegrounds (PUBG)

Like many other games in the open-world survival or first-person shooter genres, the primary goal of PUBG is to be the last player alive. However, PUBG doesn’t adhere to the genre norms. It takes some of the best aspects of open world games, combines it with the mechanics of a good first-person shooter, and accommodates a player base typical of MMOs.

There’s also a good balance of gameplay elements. For example, you get to choose where to parachute down on the map, everyone starts without a weapon, and there’s a deadly and giant shimmering blue dome that reduces the playable area every so often. It’s tense, but extremely entertaining.

The PUBG Global Invitational has a prize pool of more than $2 million.

Image credit:

via PCMag

Rocket League

2015’s out-of-nowhere hit, a game that still dominates Steam sales charts, is one of the few sports games not associated with a real-life league that receives massive esports love.

Rocket League, with its fast car-based game play, explosive hits, and thrilling shots on goal is a raw thrill, especially when it’s played by professionals. Seriously, if you thought your last-second score was impressive, wait until you see someone with supreme skills drive up a wall, flip off it, and score from center field.

The Rocket League Championship Series is where you’ll find the world’s best players pulling off incredible maneuvers. The most recent competition featured a $1 million prize pool.

Image credit:

via PCMag

Samurai Shodown

The original Samurai Shodown found an audience back in the 1990s thanks to its unique weapon-based bouts, feudal Japanese setting, and bloody flourishes. Still, it was a tough fighting game for some people to pick up due to the methodical combat and shocking damage scaling; characters hit brutally hard, so a few simple mistakes could cost you the match and your quarter.

Despite no new series entries in more than a decade, developer SNK rebooted Samurai Shodown, preserving many of the classic gameplay mechanics that made the original games so memorable.

Samurai Shodown became an Evo game in its first year (2019), and is also supported by the SNK World Championship series.

Image credit:

via PCMag

StarCraft II: Legacy of the Void

What’s a real-time strategy (RTS) title to do in a gaming landscape packed with MOBAs? If you’re talking StarCraft Il, the answer is simple: continue to offer best-in-class gameplay and multi-million-dollar cash prizes in the StarCraft II World Championship Series.

The StarCraft II: Legacy of the Void expansion has the military strategy that die-hards adore, while simultaneously serving as a fantastic conclusion to Blizzard’s five-year saga. It’s truly one of the most satisfying strategy games ever made, though novice RTS viewers may not appreciate all the complexities on display during high-level play.

The Global StarCraft II League has a prize pool topping a half million dollars at the time of this writing.

Image credit:

via PCMag

Street Fighter V

Street Fighter V, despite its rocky start and DLC shenanigans, may very well be the most accessible esports title for people who don’t identify as gamers.

The simple premise of two people punching themselves unconscious is one that’s damn near universal. The idea has existed in many forms, including ancient gladiator clashes, professional boxing, and UFC — and is instantly recognizable, despite the hadokens, sonic booms, and other ridiculous super-powered attacks.

As a result, Street Fighter V is one of the rare esports games that receives significant mainstream airtime, with several high-profile tournaments being broadcast on Disney XD, ESPN 2, and TBS. It’s bolstered by the Capcom Pro Tour, a series with a cash pool that tops $600,000.

Street Fighter V, despite its rocky start and DLC shenanigans, may very well be the most accessible esports title for people who don’t identify as gamers.

The simple premise of two people punching themselves unconscious is one that’s damn near universal. The idea has existed in many forms, including ancient gladiator clashes, professional boxing, and UFC — and is instantly recognizable, despite the hadokens, sonic booms, and other ridiculous super-powered attacks.

Related: How to Become a Professional Fortnite Player

As a result, Street Fighter V is one of the rare esports games that receives significant mainstream airtime, with several high-profile tournaments being broadcast on Disney XD, ESPN 2, and TBS. It’s bolstered by the Capcom Pro Tour, a series with a cash pool that tops $600,000.

Image credit:

via PCMag

Tekken 7

Tekken 7, like the main-line Tekken games that came before it, is a tale of fathers and sons attempting to murder each other to purge the Mishima clan from the Devil Gene, a magical DNA bit that transforms certain people into hell spawn.

Though Tekken 7 is known for its single-player story, the game thrives as an esport due to its multiple fighting styles, 3D movement (which creates new avenues for attacking and dodging), and slow-motion effects that kick in when both fighters’ life bars are low and they perform simultaneous close-quarter melee attacks. High-level play results in many Kung Fu Theater-like moments that you won’t see in rival fighting games.

The Tekken World Tour is where the best pro players duke it out, for prizes totaling nearly $200,000.

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10 Tips for Holiday Marketing from Larry Kim, Neil Patel and More

October 17, 2019 by Asif Nazeer Leave a Comment

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It’s time to amp up and adjust our marketing strategies for the holidays!

If you want to get ahead of the marketing game and stand out from the crowd, check out these incredible unicorn tips from the top social media marketing experts.

We’ve got insights from Mari Smith, Neil Patel, Virginia Nussey, Dennis Yu, Lilach Bullock, Lisa Dougherty, Marsha Collier, Sujan Patel and Kristel Cuenta-Cortez.

10 Tips for Holiday Marketing from Larry Kim, Neil Patel and More

Among the tips?

Leveraging live videos, launching Facebook Messenger chatbots, running social media ads and more — all with the aim of increasing brand visibility, ramping up your holiday sales and boosting ROI.



Tips for Holiday Marketing

So let’s jump right in — and I’ll start with my own No. 1 holiday marketing tip!

1. Run Facebook Messenger Ads | Larry Kim, CEO of MobileMonkey

Ad prices get crazy competitive around the holidays!

Since most of your sales are going to come from customers with pre-existing brand affinity, focus the majority of your social ads budget using remarketing as the targeting option rather than trying out new, unproven audiences at this critical time.

People’s inboxes will be full of offers, so try reaching your audience using new higher-engagement marketing channels like Facebook Messenger ads in Facebook and Instagram to ensure your targeted audience actually sees your important marketing messages

2. Go Live on Facebook | Mari Smith, Facebook Marketing Expert

Use holiday-themed Facebook Live videos to really engage with your audience this holiday season.

Facebook continues to favor content that generates meaningful social interaction, specifically conversations between people within the comments on Page posts.

Live video typically leads to discussion among viewers on Facebook, which helps bump up the algorithms and you should see even more reach on your posts.

In fact, Facebook states that live videos on average get six times as many interactions as regular videos.

Strive to stand out in the news feed and create “thumb-stopping” live video content that draws your audience in.

  • What if you did a whole “bah humbug” Facebook Live centered around how crazy it is that stores seem to start pushing the Holidays earlier and earlier every year?
  • Use the broadcast as a fun way to get your audience talking to you–and with one another–about their preferences around the Holidays. You can then retarget your video viewers with different content driving to your website, offers, etc.
  • Or, perhaps someone in your office would be willing to dress up as Santa Claus and do a whole series of Facebook Live videos where you do prize drawings and giveaways!
  • Or, mobilize some team members to come on live video as “Santa’s elves” and show behind-the-scenes of how your products are created, or your service is developed.

Think outside the box and get creative to put a smile on the faces of your prospects and customers and have your business/brand be top of feed and top of mind!

3. Collaborate with Influencers and Create Gift Suggestions | Lilach Bullock, Content Marketing and Social Media Specialist

It’s difficult to stand out during the holiday season when everybody is sharing special offers and discounts.

But one way to stand out and generate better results during this period, is to collaborate with a relevant social influencer as they can help you reach a wider audience.

However, you need to start working on this campaign way ahead of time: from finding the ideal influencers to work with to planning the actual content, it’s a big project but one that can yield amazing results.

Another tip I have to mention is to create remarketing campaigns on social media and target all of those people who viewed your products but didn’t buy.

Everyone is looking for gifts during this time period so chances are, they’re checking out a lot of ideas and products — remind them of your products at the right time and it can have an amazing effect on your sales.

4. Give Your Social Media Channels a Holiday Makeover | Virginia Nussey, Marketing Director at MobileMonkey

Holiday fever is not just for ecommerce.

B2B should get hyped for the holidays, too.

Holidays are an occasion for a company to reveal its customer appreciation along with its culture, brand and staff appreciation.

And doing so can have a positive marketing impact through visibility and brand affinity during the cheery time of year.

Give your Facebook chatbot and social media avatars a holiday makeover — and that will mean something different for every brand.

Just because B2B marketers don’t have a Black Holiday sale to promote for the holidays (although, you certainly could!), doesn’t mean you shouldn’t have some holiday fun.

Your customers (and future customers) may fall a little more in love with you when you take the opportunity to get in the spirit!

5. Curate Sentimental User-Generated Content | Dennis Yu, CEO of BlitzMetrics

My No. 1 tip for the holidays … ask customers and employees what they’re grateful for, collecting the pictures and videos.

Then after getting their permission, you now have a massive library of UGC (user-generated content) that you can mix and match to drive sales without having to rely as much on sales and discounts.

And now you’ve solved your content issue, too.

6. Run Remarketing Ads | Neil Patel, Founder of Neil Patel Digital

During the holiday season, expect your ad costs to increase.

Consider pushing out more educational content and sharing them on your social profiles.

You can even spend a bit of ad money to promote these educational pieces.

From there remarket all of those users and pitch them your product/service through remarketing ads.

It’s one of the cheapest ways to acquire customers from the social web at an affordable rate.

7. Show the Human Side of Your Business | Sujan Patel, Co-founder of Mailshake

Something I’ve seen that customers and followers of our brand engage with around the holidays is learning more about the team behind the scenes.

We are fully remote, and have employees working literally around the world.

We’ll work with our employees to share interesting stories about them with our audience to give people the human side of our business.

People are in “family” mode, not “business” mode around the holidays.

Sharing our company family with them pulls on that thread a bit.

8. Start Early | Marsha Collier, Social Media Author

It’s a two-pronged approach.

Start by reconnecting with your existing customers very early on without a hard sell.

Let them know you’re there to help make their holidays easier.

Then during the season, your ads should always go for the hard close — make your offer ads irresistible.

9. Create Holiday-Themed Content | Kristel Cuenta-Cortez, Social Media Strategist

There’s so much truth in the statement “If you fail to plan, you plan to fail,” especially when crafting a social media campaign for your brand.

One best practice successful brands do to ramp up their campaigns is to put together a holiday-themed content schedule based on their goals.

For example, if your goal is to solicit customer reviews and collect user-generated content that you can utilize in the future, you can run a simple photo contest where you ask your customers to submit their entries with a branded hashtag.

Pick a relevant prize and decide on the theme, and find the best time to launch it! Monitor your results and adjust your strategy as you go along!

This doesn’t only provide social proof, but it also saves valuable time and effort since user-generated content is generally free.

10. Leverage Influencers | Lisa Dougherty, Community Manager at Content Marketing Institute

My number one social media marketing tip for B2C marketers is to work with top influencers in your niche.

People like to scroll through their newsfeeds looking for gift-giving ideas. I know I do.

And, they tend to trust brand recommendations from individuals (even if they don’t know them).

But, before you get started, make sure you’ve set a clear goal that aligns with your business objectives.

Once you’ve determined your goals, you’ll need to find the right influencers in your industry to work with.

Once you do, put those influencers to work as your brand’s little elves creating customized content for your social media channels to help increase visibility, trustworthiness, and generate ROI for your brand.

Republished by permission. Original here.

Image: Depositphotos.com

More in: Publisher Channel Content




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10 Cryptopreneurs Influencing Blockchain's Mainstream Adoption

October 14, 2019 by Asif Nazeer Leave a Comment

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These business leads are blazing a trail for the technology’s future.



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How operators can make 5G pay

October 14, 2019 by Asif Nazeer Leave a Comment

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The era of 5G is upon us, promising connectivity that is faster, more reliable, and cheaper. To recoup the investment they are making in 5G, telecommunications operators will need to look beyond existing business models and develop new use cases. They must reimagine their end consumer and work collaboratively with other companies to help build ecosystems that deliver new products and services.

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The 'Cannabis Courtesan' Fights for Legal Cannabis in Legal Brothels

October 13, 2019 by Asif Nazeer Leave a Comment

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On this week’s Green Entrepreneur podcast, Alice Little talks about her advocacy for weed.



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13 Expert Tips to Increase Online Conversions in 2020

October 12, 2019 by Asif Nazeer Leave a Comment

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Lessons learned from ManyChat’s annual Conversations Conference



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7 Tips for Making 7 Figures Selling Online Courses

October 11, 2019 by Asif Nazeer Leave a Comment

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Passing along your knowledge can also be highly profitable.



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Us vs. them: Another way is possible

October 11, 2019 by Asif Nazeer Leave a Comment

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Whether in the boardroom or the halls of government, we can achieve more peaceful and productive ways of working.

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20 Things to Sell at a Flea Market Year Round

October 10, 2019 by Asif Nazeer Leave a Comment

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20 Things to Sell at a Flea Market Year Round

Flea markets take place in various venues throughout the country. And though there are many outdoor markets that take place mainly in the summer, there are also communities and organizations that host them throughout the year.

Flea markets give entrepreneurs and side hustlers a perfect way to earn some extra money. They can even give you a way to test out an idea so you can grow your business after starting out with a simple flea market stand.

Things to Sell at a Flea Market

If you’re interested in flea market selling, your first priority should be finding what to sell. Here are some of the products to consider.

Clothing

You can sell both handmade and vintage or used clothing at flea market booths. It can help you supplement your income from an online handmade clothing shop. Or you can simply use it as a way to make extra money by cleaning out your own closet. Kids’ clothing also tends to be very popular at flea markets, since parents often want to save money on items their kids will grow out of quickly.

Purses

Purses can also be popular with flea market shoppers. You can either sell vintage ones from popular labels or make your own with a unique signature style.

Shoes

Another fashion accessory option, offer vintage designer shoes or clean out your own closet and offer your shoes at a discounted price. Again, kids shoes tend to be very popular at flea markets.

Jewelry

When it comes to jewelry, you can offer pretty much any type or style at flea markets. Set up a booth with your own handmade pieces or start collecting vintage pieces to sell.

Upcycled Furniture

If you can get a booth that’s large enough, you can purchase old pieces of furniture like tables or benches and then fix them up and sell them at higher prices.

Vintage Housewares

Housewares like cake pans, window treatments, and clocks can all do well at flea markets. They may be particularly popular if you can find unique vintage pieces.

Artwork

People often scour flea markets for interesting pieces of art for their homes. Sell your own pieces or collect items from other artists to sell. Prints and 2D pieces tend to be particularly popular. But you could also offer sculptures and 3D pieces.

Customized Signs

Wooden, hand-painted signs tend to be very popular with flea market shoppers. You can even offer to add people’s names or details to signs while they shop so they can enjoy a completely customized piece.

Holiday Decorations

If you’re selling at a flea market just before a popular holiday like Halloween or Christmas, you can potentially inspire some impulse purchases by offering trees, signs, lights or other decor.

Garden Supplies

Garden supplies are likely to be especially popular during spring and summer. However, you can still appeal to shoppers by offering non-plant accessories like painted stones or plant markers.

Soap

If you’re able to make bar soaps and other bath products with interesting scents and colors, those items can really appeal to people as gifts or impulse purchases.

Used Books

Books are always a crowd pleasing options. Collect items that are popular with a particular target audience, like crime novels or comic books. Or just offer a full selection of used titles.

Magazines

You can also make a decent profit by offering old magazines, especially if you can find or buy them for cheap. Those that depict historical periods or events, like old Time magazines or National Geographics, tend to be especially popular.

Records

Records are popular with music fans and collectors. If you have an old collection lying around or the time to scour record stores for deals, you can sell them for a profit.

Toys

Kids’ items are popular with budget conscious parents who shop at flea markets. As long as the toys you have are clean and safe, you should be able to sell them at a decent price.

Coins

Collectibles like coins can also be very popular at flea markets. Spend some time at different venues or research the types of items that are available at each one to make sure you find the best place to sell specific collectibles.

Stamps

Similarly, stamp collectors may scour flea market booths for items to add to their collections.

Trading Cards

Trading cards, including things like baseball cards or those from sci-fi or fantasy cames, also have a decent following at various secondhand markets.

Baked Goods

Some flea markets allow vendors to sell food items at their booths. Baked goods like cookies can be easily packaged and sold for people to take with them.

Canned Goods

Similarly, you can easily package up canned goods like jelly or salsa. You may still have to meet food safety and certification standards in order to sell edible products at flea markets.

Image: Depositphotos.com

This article, “20 Things to Sell at a Flea Market Year Round” was first published on Small Business Trends



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