Repurpose Your Content to Save and Make Money
Content creation can be expensive. Whether youíre outsourcing it to others, such as ghostwriters and graphics designers ñ or doing it all on your own, thereís a cost of time and money involved.
You want to get the most mileage out of your investment. That means being able to use the content in more than one place, and in more than one way. So letís say you start with a simple article.
That one article can be turned into many different media formats and used on various platforms, too. Both of those are methods of repurposing the content. So letís tackle each one individually.
With repurposing for platforms, you can start off putting the content on your blog. Once there, itís easy to then share it on Pinterest, Twitter and Facebook (for example) with a link back to the original article.
Another way you can repurpose it is to distill it down into a shorter version of the main article and link back to your full-length version. So for instance, if itís a tip article with a list of seven tips with an explanation for each, then you could post the seven tips on Facebook, and then include the link to read the full version on your site.
You can also fully repurpose your content by turning it into different media formats. Starting with a text article, you can read it into an audio recorder and save it as a podcast version to share on your blog or on social networks.
Video is another very popular format. There are two different ways you can create video content from a simple text version. You can record yourself on screen reading the content (practice so that it doesnít appear too staged), or create a PowerPoint presentation and use screen capture tools like Camtasia to record your audio and the presentation simultaneously.
If you have the ability to create something like an infographic or quote poster, then you can repurpose your content by distilling it down into a few words, phrases or sentences and embedding it on an image that can be shared.
Of course, you can reverse this process as well. If you have a video or audio file, you can transcribe it into text or extract portions for an image to share. Many buyers of private label rights already know all about repurposing material, getting extreme value for the already heavily discounted content they buy online.