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You are here: Home / 2019 / Archives for July 2019

Archives for July 2019

Soft Skills Every Team Leader Should Have – Business Ideas

July 30, 2019 by Asif Nazeer Leave a Comment


The most successful companies are those that value soft skills in their leaders. But what is it about soft skills that brings about success? And what, exactly, are soft skills anyway?

Placeit Alebrije Design  

The Athena Doctrine is a New York Times best-selling book by John Gerzema and Michael D’Antonio. During the process of writing their book, the authors surveyed 64,000 people in thirteen different countries. Two-thirds of those people said they thought the world would be a better place if men thought more like women.

Source https://www.slideshare.net/johngerzema/the-athena-doctrine

Gerzema and D’Antonio also asked 30,000 people to rate 200 traits on whether they were feminine or masculine. Below are the results:

Feminine traits:

  • Reasonable
  • Flexible
  • Patient
  • Collaborative

Masculine traits:

  • Resilient
  • Analytical
  • Independent
  • Proud

In this post you’ll learn:

  • What soft skills are.
  • Why soft skills can make a change in you and your teams.
  • How team leaders can teach soft skills to their teams.
  • How to measure results and share them.

What Are Soft Skills?

Placeit Alerbrije Design

Where Does the Term “Soft Skills” Come From?

The concept of “soft skills” was first mentioned in 1972 in a US Army training manual. That same year, Dr. Paul G. Whitmore presented his research findings at the CONARC Soft Skills Conference. In his research, Dr. Whitmore had used a questionnaire that concerned skills in the areas of command, supervision, counseling, and leadership. As he analyzed the answers to the questionnaire, he classified them as either hard skills or soft skills.

He concluded, “Soft skills are important job-related skills that involve little or no interaction with machines and whose application on the job is quite generalized.” However, this description leaves the impression that soft skills are weak and ineffective. Nothing could be further from the truth.

Since that time, general understanding of hard and soft skills has evolved. In fact, many employers now look for soft skills in job-seeking candidates. Plus, they’re more likely to hire a candidate who appears to have well-developed soft skills over a candidate who presents with mostly hard skills.

What Is the Difference Between Hard Skills and Soft Skills?

Hard skills are those skills a person acquires through formal education and training programs. For instance, obtaining a degree or a certificate is an indication of a certain set of hard skills. Other examples include knowledge about machine operations and computer programming.

On the other hand, soft skills are productive traits such as social skills. Commonly considered feminine traits, you can use soft skills to improve your social interactions and enhance your career.

However, just because soft skills appear to come more easily to women doesn’t mean that only women are entitled to them. These are traits that men have as well. It’s just that many men must learn now to develop and use the soft skills they already have.

Use These Five Soft Skills to Engage with Your Team

Use these five soft skills to engage with your team.
Placeit Alebrije Design

While multiple soft skills have currently been identified in academic literature, there are five major skills that will make a difference in your leadership style. Moreover, they will be useful anywhere.

When you use these skills, you’ll be able to understand situations that might have been a problem for you in the past. Additionally, you’ll improve communication and begin to have a different perspective when you encounter a difference of opinion in another person. You might even change your thoughts without feeling as if you have failed as a leader.

1. Empathy

Empathy is about understanding what other people are feeling and making a true connection. It’s a vulnerable choice, since it will require you to remember a similar experience of your own. Empathy also requires a suspension of judgement . You must also learn to withhold any advice or feedback. Simply attempt to understand what the other person is going through.

Theresa Wiseman, in the Journal of Advanced Nursing, identified four attributes of empathy:

  • See the world as others see it.
  • Understand another’s current
    feelings.
  • Avoid judging while listening.
  • Communicate the understanding.

According to Brené Brown, PhD, LMSW, of the University of Houston, “Empathy is feeling with people.”

2. Tolerance

Tolerance is the willingness to endure the existence of an opinion or belief in another that you don’t agree with. To put this particular soft skill into practice, try to understand where the other person is coming from before giving your own opinion.

For example, remember a time when your team rejected one of your ideas. How did that make you feel? Did you give yourself the chance to listen and change your thoughts? Did you try to incorporate your team’s feedback into your thinking?

Here are some
tips on how to grow your tolerance:

  • Apply empathy. Try to understand another’s point of view.
  • Ask for a full explanation to understand more. Don’t guess.
  • Use “I” statements instead of “you” statements when trying to understand someone’s point.
  • Value diversity. Learn about cultures other than your own. Open your mind.
  • Analyze your feelings and strive to understand what is causing them.
  • Make a lack of self-esteem isn’t affecting your judgment.

3. Collaboration

Collaboration is the process of two or more people working together for the same purpose through different tasks. This sounds simple, but it can be difficult to put into practice. However, a good leader can guide a team toward fulfilling their common goal.

Follow these steps to have effective collaboration in your team:

  • Make sure everyone on the team has the information they need and knows how to complete their tasks.
  • Make your expectations clear from the beginning.
  • Use task management tools to create clear goals for each member.
  • Acknowledge everyone’s strengths.
  • Huddle during projects so that each member remains in the loop.
  • Recognize and reward collaborative behaviors.

A good example of collaboration is when a team member prioritizes a task that he or she knows affects their partner’s performance.

RELATED ARTICLE: 5 AMAZING STATISTICS ABOUT REMOTE COMPANIES

4. Effective Communication

One of the most critical of all the soft skills is effective communication. This is all about delivering and understanding messages correctly.

For example, effective verbal communication is more than just talking. You must know how to express an idea. You must also listen and know how to negotiate.

Additionally, learn to pay attention to body language. Body language plays a big part in what you are saying. For example, you could verbally say you like someone’s idea. However, if you say that with crossed arms, you might appear skeptical to the other person.

Below are some tips from Carol Kinsey Goman, PhD, author of The Silent Language of Leaders: How Body Language Can Help.

  • Boost your confidence with a power
    pose.
  • Show that you’re listening. Make
    eye contact with the person who is speaking.
  • Remove barriers by taking away
    anything that blocks you from your team.
  • Shake hands to create an instant
    human bond.
  • Smile! This simple action makes
    you approachable and trustworthy.
  • Mirror expressions to show
    agreement. In other words, subtly let your body take on postures similar to the
    ones of the person you’re talking with.

Make your communication objective by choosing the right words. When listening, rephrase and repeat to the other person what you understood. This will help to create a clear communication flow.

5. Flexibility

Flexibility is all about the willingness to change deeply held beliefs and opinions. It is about modifying your ideas about the way you do your work and make decisions. It’s about changing the way you expect results in your life. Being flexible lets you accept change while also being creative so as to come up with new solutions that meet the current challenge.

Flexibility might sound easy. However, frustration can get the best of you in challenging situations. There no magic pill that will make you flexible overnight.

The best thing you can do is to be patient with yourself. If flexibility doesn’t come easily to you try to remember that you’re learning a new soft skill.

Therefore, every time you come across a situation you didn’t plan on and you find yourself trying to resist the outcome, explore your emotions around the situation. Be present. As soon as you are able, let go of what you can’t control. The faster you let go of old ideas, the quicker you will be able to move forward.

Encourage Team Members to Master Soft Skills

Placeit Alebrije Design

Everyone has every soft skill we have discussed in this article. Moreover, everyone has the ability to become more aware of the soft skills they already have. However, just because you gain awareness of the soft skills you have doesn’t mean you suddenly master them all.

First, you must understand each skill. Then, you must begin to apply each one. With experience, you will learn more about yourself. You will improve as time goes on.

When you begin to feel confident about your mastery of soft skills, the next step is to pass these skills on to your team. However, teaching them will bring on another big challenge. But the good news is that once you have your own experience to talk about, you will find it easier to explain these skills.

You’ll need to remember, though, that every person learns at their pace through their own experiences. Therefore, be patient and approachable. Continue to guide your team through this learning phase.

Some Tools for Teaching Soft Skills to Your Team

Start with Regular Group Talks

Institute weekly group talks, perhaps each Monday morning, with the goal of teaching the concept of soft skills. Focus on one soft skill each week.

Prepare a relaxed space for these meetings, possibly offering coffee and breakfast. Try to keep them relaxed and focused.

Use a slideshow to teach each concept. In your presentation, include a description of the soft skill you are teaching about. Use images and video to provide real-life examples.

After your presentation, open the discussion by asking a team member for their thoughts. Have they applied that skill recently? Alternatively, you could ask team members to investigate the term before that week’s talk. Ask members to share with the team what they learned.

Use Email Surveys to Evaluate the Team

Use weekly email surveys to reinforce the soft skill of the week. Let the team know that practicing this skill will add value to their professional profile. You can create your surveys with Google Forms and send them out at the end of each week.

Placeit Mockup

Keep each survey short and to the point. However, be sure to include an explanation or definition of the skill at the beginning of the survey. Include only the following three questions, and use team members’ answers to evaluate their understanding of the skill:

  • How have you experienced this skill during this week?
  • Are you having trouble understanding and applying this skill?
  • If you have had no experience with this skill this week, what will you do differently next week?

Promote Positive Feedback Among Peers

After a few weeks, divide your team into pairs and ask each person to give their partner feedback about how they’ve used the soft skills the team has been learning about. It’s essential that you conduct this exercise in a relaxing space. Afterward, gather as a group to talk about what everyone has learned.

The rules for
this activity are simple:

1. Each pair should answer these two questions:

  • Which skills do they see in their partner and why?
  • Which skills do they think the other person needs to improve on? Remind everyone to be positive as they give advice to their partner about how to improve.

2. Have each person write down the feedback they receive from their partner. This way each person can reflect on the feedback in private.

3. As the team leader, walk around the room and listen in on each conversation. Make sure all communications remain objective and respectful. Give some guidance if a pair seems too quiet or if a pair appears to be becoming upset.

Create Eye-Catching Internal Campaigns

Create internal campaigns to promote the idea of practicing soft skills. An internal campaign could be a simple newsletter, or it could be projecting slideshows or videos in common areas.

Come up with simple phrases about what soft skills are and use them as reminders to all team members. Make sure each phrase can be read in a glimpse.

For example, if empathy is your soft skill of the week, your phrases might be something like, “Use empathy to understand others,” or “Empathy is about understanding others’ feelings.” Another phrase might be, “Empathy is not judging, just feeling.”

Select a Format for Your Message

What is the best canvas for your message? Make it into a poster, send it out in an email, or create a video. Be creative and come up with other ideas.

Use Online Tools to Create Fast Content

Use online tools to create your content quickly and make it look more professional. For example, use templates on an email platform such as MailChimp. Or use a video maker to create and deliver a video within minutes. You can also find online design tools to help with creating posters and flyers.

RELATED ARTICLE: STANDUPLY WITH SLACK FOR SYNCHRONICITY IN TEAMS

Decide How to Communicate the Message

Once you have your material ready, whether it’s digital or printed, decide how best to communicate it. For example, you could place posters in common areas or send out personalized emails.

Measure Results and Share Them with Other Team Leaders

measure results
Placeit Alebrije Design

Soft skills aren’t easy to measure. However, followup is still important. Therefore, have one-on-one meetings with each team member. Ask each person directly how they felt about applying their new skills. Further question them about which soft skills they think they need more practice with.

Additionally, It would give each person feedback and tips about how to further develop their soft skills. Share an example from your own life of what you did to develop that skill. Assign some good reading about a specific skill or assign them tasks that can help them develop the soft skill they’re weakest in.

People with Soft Skills Can Become the Company’s Greatest Asset

The time has come to think and lead differently. Soft skills will help you and your team to understand each other better, work more efficiently, and welcome positive change.

Start with teaching your team soft skills such as empathy, tolerance, collaboration, communication, and flexibility. These skills alone bring about a happier workplace. What’s more, its effects will bring improvement throughout the company.

About the Author

Veronica Madrigal is co-founder
of GeekGirlsMX, a community for women in tech. She currently collaborates as
content creator at Placeit.net where she writes about entrepreneurship, design,
and technology.



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Filed Under: Biz Opportunities

How to Go International with Your Business – Business Ideas

July 29, 2019 by Asif Nazeer Leave a Comment


Today’s world is becoming increasingly interconnected. Moreover, the rise of social media, online shopping, and internet trends are all rapidly changing the business game. As such, it’s little wonder that people are looking at going international with their businesses.

These days, making the leap from continent to continent is easier than ever. However, it still pays to be well-informed. Check out these key tips for running an international business. Make sure you don’t make the decision blindly.

Enlist the International Professionals

If you don’t know a lot about shipping abroad yourself, then get the help of those who do. A lawyer in the know will be able to advise you as to international laws. Also, a ship broker will be able to advise you on the best way to ship internationally.

However, if you feel you can’t afford to get professional help, then be prepared to do plenty of research. But beware, as this can take some time.

One of the best things you can do is listen to advice from people among your acquaintances who have experience in the industry. These are the people who will have encountered problems you might also run into. They will be able to tell you the best options to choose and what to avoid.

Also, it’s worth looking into all the details before you make any final decisions, as laws are constantly changing. Check this link out for a good place to start.

RELATED ARTICLE: WHY WEBSITE LOCALIZATION MATTERS

Speak the Language

Similarly, if you’re conducting business in international markets, take a moment to consider translation.

If you can speak the language, that’s perfect. Fluency in the language of the country you’re planning to set up in will definitely be an asset, professionally and socially.

In a world in which English is increasingly becoming the de facto language of business, the ability to speak English fluently is an immediate advantage. However, don’t rely upon this. Speaking in the local language is not only polite but also necessary to avoid misunderstandings.

Additionally, if your international business transactions are being conducted through a translator, you want to ensure that any translation is reputable. Otherwise, misunderstandings can happen easily. And misunderstandings can cost you both time and money.

For this reason, don’t rely on automatic translating apps or online services. The stakes are too high. A reputable translator is best if you can’t work your way through the language yourself.

However, even a phrasebook or business dictionary can help. Whatever you do, though, don’t just assume that everyone else in an international setting can speak English!

going international
Thanks to Pixabay on Pexels for the image

Consider Your Market

It’s not enough simply to take the same product and transfer it as-is to a different country. Cultural differences might mean that what works in one country won’t work in another.

The best thing you can do, if possible, is to visit the country yourself. Look around the stores, speak to the locals, and ask questions as to what works and what doesn’t. Some fundamentals are likely to remain the same, of course, such as the age group that’s using your product.

However, since values differ from country to country, you might need to vary your marketing strategy.

A quick glance on YouTube will tell you that advertising is different in different parts of the world, even when it’s for the same company. So look at the international ads for a big multi-national brand like McDonald’s. This can give you an idea as to how the same or similar product is marketed internationally.

Take the International Market by Storm

Do your market research beforehand and set out a strong plan to take the international market by storm.



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Exclusive: Why Canopy Growth's Ex-CEO Got Canned and What He's Doing Next (Watch)

July 27, 2019 by Asif Nazeer Leave a Comment



Bruce Linton talks candidly about his past and his future. Listen very carefully. This man has crazy knowledge.





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Filed Under: Entrepreneur

Secrets of Gathering Customer Data Revealed at this Upcoming Event

July 27, 2019 by Asif Nazeer Leave a Comment


Listening to what your customers say has always been important, but with today’s technology, it is a must.

Because your customers can get in touch with your business on multiple channels at all hours of the day, it is essential to keep track of the conversation and respond accordingly.

“Listening to the Voice of the Customer” is a workshop designed to teach you how to listen to your customers. Applied Marketing Science (AMS) is going to hold the two-day workshop at the University Club of Chicago from October 16-17, 2019.

In this workshop, you will learn how to target and survey your customers by asking them the right question. The workshop then shows you what to do with this information by analyzing the customer interviews and extracting what they need.

The hands-on activity includes exercises to build skills along with exposure to the latest applications in areas such as machine learning and journey mapping.

You can download the course overview here (PDF).

Enter Discount Code SMALLBIZ and Get $100 off the course registration.

Click the red button and register.

Register Now





Featured Events, Contests and Awards

Listening to the Voice of the Customer Listening to the Voice of the Customer
October 16, 2019, Chicago, Ill.

Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to accelerate innovation in business-to-business markets. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.
Discount Code
SMALLBIZ ($100 Off)


More Events

  • Developing an HR Strategy (Seminar)
    August 14, 2019, San Francisco, Calif.
  • Funding a Business Course – Application Deadline
    August 23, 2019, Oakland, Calif.
  • World Blockchain Roadshow
    August 26, 2019, Multiple Cities
  • TECHSPO Sydney 2019
    August 28, 2019, Sydney, Australia
  • DigiMarCon Europe 2019 – Digital Marketing Conference & Exhibition
    September 12, 2019, Amsterdam, the Netherlands
  • DigiMarCon Asia Pacific 2019 – Digital Marketing Conference & Exhibition
    September 18, 2019, Singapore
  • World’s Largest MBA Tour is Coming to Philadelphia – Register for FREE
    September 30, 2019, Philadelphia, Pa.
  • DigiMarCon Singapore 2019 – Digital Marketing Conference & Exhibition
    October 02, 2019, Singapore
  • World’s Largest MBA Tour is Coming to Miami – Register for FREE
    October 16, 2019, Miami, Fla.
  • World’s Largest MBA Tour is Coming to Austin – Register for FREE
    October 21, 2019, Austin, Texas
  • TECHSPO Dubai 2019
    October 22, 2019, Dubai, United Arab Emirates
  • Rhodium Weekend
    October 24, 2019, Las Vegas, Nev.
  • World’s Largest MBA Tour is Coming to Denver – Register for FREE
    October 28, 2019, Denver, Colo.
  • Small Business Expo 2019 – LOS ANGELES (October 30, 2019)
    October 30, 2019, Los Angeles, Calif.
  • IMPACT>MOBILITY USA 2019
    November 04, 2019, San Diego, Calif.
  • National Small Business Week
    May 03, 2020, Online

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos.com




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Quiz: Name That Entrepreneur TV Show!

July 25, 2019 by Asif Nazeer Leave a Comment


Reality television shows have become popular – some wildly popular.  Among them are dozens of excellent shows that focus on business.  See if you can name the entrepreneur TV shows in our fast and fun quiz. Test your knowledge – take the quiz!

Entrepreneur TV Show Quiz



Results

–

Congratulations! You passed! Scroll down to see more details about each answer.

Sorry, maybe you need to watch more entrepreneur TV shows? Scroll down to see correct answers.

#1 This business TV show is about entrepreneurs looking for investors.

Shark Tank features entrepreneurs who seek funding from a panel of investors to get their businesses to the next level. The investors are the “sharks in the tank” who decide whether to invest after seeing a presentation by the entrepreneur. Some of the presentations are very polished and impressive. Shark Tank is a must see for anyone thinking of starting a business and seeking funding. It’s especially good for entrepreneurs with consumer product ideas.

Image: ABC Network screen capture

restaurant-impossible-main-street-business-screen-capture

#2 This entrepreneur TV show features restaurant owners in trouble. The emotion can be raw.

In Restaurant Impossible, Chef Robert Irvine has just two days and a $10,000 budget to turn around a struggling restaurant. Often the biggest challenge is convincing restaurant owners of the need to change. Along the way, he also teaches them the basics of running a profitable restaurant.

This show is about Main Street small business. Every business owner can learn key principles of operating a business successfully, no what industry you are in.

Image: FoodNetwork screen capture

Pawn Stars screen capture

#3 This family business features quirky characters who buy and sell to make a profit.

Pawn Stars follows three generations of the Harrison family who run a large pawnshop in Las Vegas. The show features people who bring in items to sell. The items can be valuable antiques or collectibles — or mundane objects and even outright fakes. The family must use their knowledge and skills, aided by the occasional expert, to assess the value. Then they must use their negotiating skills to work a favorable deal so they can turn a profit upon resale.  Whether they finalize a deal or the disappointed seller walks away, it’s always interesting.

The “Old Man” has passed away but reruns are worth watching for the family-business dynamic as well as the pure entertainment value.

Image: History Channel screen shot

 

The Profit show

#4 This assertive CEO has been known to say “my way is the ONLY way” as he dispenses advice.

Marcus Lemonis is the CEO of multibillion-dollar corporation Camping World. But he also hosts The Profit, a business reality TV show where he helps turn around struggling companies. He will make a cash investment and take a stake in the company.

Lemonis claims to have turned around over 100 companies and holds strong opinions about what it takes for a business to survive.  He’s known for his “people, process, product” principle and for saying “when I have skin in the game, my way is the only way your business will survive.”

Image: CNBC screen capture

Bar Rescue screen capture

#5 This show features a business makeover – and sometimes the owners don’t like the advice!

Jon Taffer has owned or flipped more than 600 bars and nightclubs in his career. In Bar Rescue he, with the help of a few other experts, attempts to rescue a struggling bar. He starts with sending in his wife to do an undercover visit to diagnose the issues, while he and the experts watch remotely from the car. Then he brings in new technology, trains staff, improves the premises and sometimes rebrands the business.

At times the owners and staff are emotionally invested in the status quo. While they know they need help, they may resist change. Taffer’s strong style can make for some fiery scenes as owners are forced to confront what’s wrong and how to fix it. This show illustrates a niche of small business present in almost every Main Street in America.

Image: Spike / Paramount screen capture

 

INk Master screen shot

#6 Artisans showcase their talent and compete to win a $100,000 prize in this TV show.

In the show Ink Master, several renowned tattoo artists serve as judges where other top tattoo artists compete to display their creative and technical abilities. The challenges are varied. Artists tattoo people on the show. All artists compete for a cash prize and the publicity of getting featured in Inked Magazine. The judges don’t hold back in critiquing the work, so these artisans cannot have thin skin. But the end result is they hone their crafts, whether they win or not.

Image: Spike / Paramount screen capture

food-truck-race-show

#7 Business owners compete in vehicles for cash as the show travels to different locations.

In The Great Food Truck Race, Chef Tyler Florence hosts a competition among food truck purveyors. They visit different cities each week and stop in at unique small restaurants along the way. The shows highlights a trend in the restaurant industry toward mobile restaurants, i.e., unique and culinarily-interesting food trucks. These trucks are miles beyond the basic hot dog cart or “roach coach” serving construction sites.

Image:  FoodNetwork screen shot

 

What We Like About Entrepreneur TV Shows

The entrepreneur TV shows in this quiz run the gamut — from startup entrepreneurs, to artisans, to family businesses, to Main Street small businesses. Yet they have several things in common.

  • They highlight the drama and emotion in business. Look for tears and angry confrontations, as well as unabashed joy and gratitude.
  • You learn a lot about business.  Unlike a tedious study course, lessons wrapped up in 30- to 60-minutes of entertainment keep you involved.
  • You realize that small business and entrepreneurship is about people. This is not the detached world of corporate offices and boring spreadsheets. Rather, it is roll-up-your-sleeves activity. Customers, staff and human interaction are at the center of the small business world.
  • You see real business owners in action – not actors.  You get to see how owners think … what makes them tick.

Starting and running a business is a lot of responsibility. But it’s also rewarding, as shows like these demonstrate.

In case you can’t tell, we’re real fans of entrepreneur TV shows here at Small Business Trends.  After you take the quiz, let us know your favorite show in the comments below.




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10 Ways to Make Your Small Business Instagrammable

July 23, 2019 by Asif Nazeer Leave a Comment


10 Ways to Make Your Small Business Instagrammable

Instagram can help you connect with new customers and promote your products and services. In fact, more than 60 percent of people said they use Instagram to find things that they want to purchase or obtain in real life.

In some cases, you can do this without even creating a single post. If you’re able to create an experience that your customers want to share on their own Instagram accounts, they can do much of the work for you. By setting up Instagrammable places and creating products that people would love to post on their feeds, your customers can help your brand gain more buzz on Instagram.

How to Make Your Small Business Instagrammable

Here are some of the specific strategies you can use to create a truly Instagrammable business.

Set Up Instagrammable Walls

Every great Instagram photo needs a good backdrop. If you have a unique mural or interesting color on any of your interior or exterior walls, customers will be tempted to take photos in front of it. They might simply take a photo of their group and post it with their location, or showcase your product in front of a visually pleasing backdrop.

Integrate Unique Decor

Aside from your walls, people also want to include photos of decor items that are unique or interesting in some way. You can put up a neon sign, include a statement light fixture, or have an interesting patterned floor installed. All of the decor elements you choose should fit with your overall brand image and should catch people’s eye right when they walk through the door.

Keep Everything Neat and Tidy

However, one thing customers don’t want to capture for their Instagram feeds is clutter. You might be tempted to try and fit as many decor elements into your store or restaurant as possible. But a ton of different items in one space can look messy when included in one photo frame. Try to keep things fairly minimal and neat so your unique decor can really stand out and look great in photos.

Improve Your Lighting

Even the coolest decor won’t show up well in photos if your lighting is poor. You need to have high quality light fixtures that create an even look throughout your interior. It also helps to have plenty of natural light during the day. So try to keep shades open and consider even adding some skylights or extra windows if your space is especially dark.

Include Mirrors

Mirrors allow customers to easily take photos of themselves and their groups with your space featured prominently. If you’re a clothing retailer, customers might even use mirrors to show off items they’re trying on. But even in restaurants or cafes, including mirrors in the entryway or bathroom could offer customers some prime selfie opportunities.

Pay Attention to Presentation

Your actual products can also be the subject of your customers’ Instagram posts. But they need to be visually appealing in some way. People would rather post a photo of some interesting latte art than they would of a plain old cup of coffee. For food and drink items, simply put a little extra care into the plating and visual accents. For other products, some well designed packaging can go a long way.

Host Special Events

People love sharing their fun experiences on Instagram. So if you host some special events, it could bring more people to your business and also encourage them to share in their Instagram posts and stories. Some interesting event signage and decor can also go a long way. If you want to take it a step further, you might even encourage people to wear costumes or dress up so they’ll want to take photos of themselves.

Set Up a Photo Booth

If you really want people to take photos at your business, make it really easy for them by setting up a designated area for them to do just that. Set up a cool backdrop and include some props or signs that people can use to spice up their photos. You might even include some subtle branding elements in your props.

Repost Customer Photos

Customers appreciate interaction on Instagram. So if you do have your own Instagram account, show them how much you appreciate when they post photos taken at your business by reposting them. Always offer credit and say thank you or share a fun sentiment. Then your other followers may be more likely to think about posting their own images the next time they visit.

Create Contests or Incentives

You might even consider rewarding customers who post photos from your business in some way. Offer a discount code to customers who share product photos or host a giveaway asking people to share photos from your location, tagging your business, within a specific time period.

Image: Depositphotos.com

This article, “10 Ways to Make Your Small Business Instagrammable” was first published on Small Business Trends





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What Is a Currency Crisis and How Does One Happen? – Business Ideas

July 22, 2019 by Asif Nazeer Leave a Comment


Photo by Freddie Collins on Unsplash

When there is a sharp depreciation in the value of a currency, we call that a currency crisis. This can cause volatility in the financial markets and upend the everyday lives of ordinary people.

A sharp appreciation in the value of a currency can also cause a currency crisis. Moreover, the reasons behind currency crises can vary significantly. These reasons range from a monetary policy that follows a fixed exchange rate, to economic failures and political crises.

Currency crises have happened throughout history. In fact, currency crises involving the Russian ruble and Turkish lira are just two recent examples.

RELATED ARTICLE: FOREX: HOW DO FOREIGN CURRENCY RATES AFFECT YOUR SMALL BUSINESS?

A Currency Crisis Brings with It Extreme Volatility

The volatility that accompanies a currency crisis often draws the attention of speculators as well as central banks. However, when a currency crisis occurs, it generally comes unannounced. But usually the causes for it can be easy to explain in hindsight.

Some currency crises have a short-term effect, while others last longer, sometimes for years.

Some Common Crises

There are a number of reasons a currency crisis could occur, including:

Inflation

Inflation is the single biggest threat to currencies. Typically, governments charge their central banks with the responsibility of maintaining price stability. However, inflation can start to creep up nonetheless. Examples of inflation leading to a crisis include the one in Zimbabwe that began in 2007 and the more recent one in Venezuela.

Debt

It can be said that debt fuels the economy. However, under general circumstances, governments tend to keep a close watch on the amount of borrowing in the economy. This is because when lenders learn about potential factors that could lead to a cut in credit ratings, they raise the cost of borrowing. This can eventually lead to a freeze in borrowing.

Political Instability

A crisis in a country’s currency can occur because of political reasons, too. Basically, a stable economy requires a stable political environment. However, political infighting or riots against the government can lead to instability. This spurs foreign investment coming into the economy, which has an indirect effect on that currency’s value.

Economic Factors

The global economy also plays a role in a currency crisis. For example, when there is a faltering economy, central banks lower interest rates. However, if a country is following a fixed-rate policy, this can cause difficulties for that country’s economy.

Examples of Currency Crises

Ruble Trouble in 1998

In 1998, trouble with the ruble got so bad in Russia that the nation had to devalue its exchange rate. One of the reasons was falling productivity amid a higher fixed exchange rate. As a result, the Russian central bank had to intervene in the markets to devalue the ruble. The economic emergency got so bad that Russia had to seek loans from the International Monetary Fund.

Swiss Franc Emergency in 2015

In 2015, the Swiss National Bank shocked the foreign exchange markets by announcing that it would de-peg the exchange rate of the Swiss franc (CHF) from the Euro (EUR). The Swiss Bank took this radical step because of fears that allowing the two currencies to remain wedded would eventually lead to hyperinflation.

EURCHF Currency depeg

Turkish Lira Devaluation in 2018

In 2018, the Turkish lira (TRY) made headlines when, amid high inflation and rising borrowing costs, the Turkish government used its power to influence the actions of the Turkish central bank. This only added to the chaos. The TRY became strongly devalued, falling to only 4 US dollars (USD) per Turkish lira. In comparison, the exchange rate in 2005 was about 1.34 USD/TRY.

USDTRY Currency Crisis, 2018

The effect of the devaluation in the Turkish lira reached into Europe, since Europe investors had invested a significant amount of money in the Turkish economy.

Conclusion

While volatility is often low in the financial exchange markets, a currency crisis can deeply affect the exchange rate, and the effects can be felt far and wide.



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This 110-Year-Old Seersucker Suit Business Is Led by the Founder’s Great-Granddaughter. Here’s How She Keeps It Current.

July 22, 2019 by Asif Nazeer Leave a Comment


The Haspel family’s namesake clothing company, founded in 1909, continues to evolve while maintaining tradition.


July
22, 2019

6 min read


Summer is seersucker season, and this particular summer is especially meaningful to Haspel — the brand that first put the striped-and-puckered cotton fabric on the map. Joseph Haspel Sr. founded the New Orleans-based clothing company in 1910, and, 110 years later, it’s safely in the hands of his great-granddaughter Laurie Haspel, current president and CEO.

A visionary of his time — both in terms of product and marketing — Haspel Sr.’s goal was to create stylish clothes that could stand up to Louisiana heat. He knew that the British wore seersucker in India, and realized the light fabric could translate from a laborer’s outfit to a hot-weather-ready suit. Customers agreed, and the look soon became synonymous with Southern style. (His for penchant for PR stunts didn’t hurt either.) The look quickly spread, and, through the ages, presidents (Calvin Coolidge, Harry Truman, JFK, George W. Bush) and actors (Clark Gable, Cary Grant, Gregory Peck, Jon Hamm, Paul Rudd) alike have been spotted in the brand.

Related: 5 Keys to Successfully Leading a Family Business

The business’ journey has not always been smooth, however. Haspel’s son sold the company in 1977, as there wan’t a single member of the family’s third generation available to run it. When the brand went up for sale again, however, the Haspels bought it back. They licensed the name out for several years, and it wasn’t until 2014 that Laurie re-launched the brand. Which brings us to today.

Image credit: Haspel

As Haspel celebrates its anniversary, we spoke with Laurie about what it means to be the steward of a more-than-a-century-old family business — and how she’s taking it into the future while maintaining its most important traditions.

Your great-grandfather, Joseph Haspel, Sr., actually invented the seersucker suit?

He didn’t invent seersucker, but he originated and popularized the seersucker suit. I always say he was the originator, not the imitator. He was the fabric innovator who put seersucker — and Haspel — on the map. He was also the first to put technical fabrics into clothing: think stretch and resistance.

Word is he was quite a showman.

He once pulled a stunt that was surely the greatest of its time, without any social media. In the 1940s, he innovated the “wash ’n’ wear” suit. To demonstrate its introduction into the marketplace, he wore his new suit and jumped into the Atlantic Ocean during a trade show in Florida. As he exited the waters, he stripped down to his suspenders and boxers, hung his suit up to dry, and then wore it out that evening to the market’s nighttime event.

Related: The Secret to Being a Successful Fashion Entrepreneur

At some point your family licensed out the name, but then you took it back. What’s the story there?

My grandfather, Haspel, Jr., sold the company in 1977, and then our immediate family purchased the name back in the early 1990s. While we licensed the name out for several years, it wasn’t until 2014 that I re-launched the brand. During that process, I learned that our brand needed the TLC and sex appeal it had in its heyday. We needed to resume control over the branding and messaging. Today, the company lives online at www.haspel.com. I’ve always wanted our consumers to be able to find exactly what they wanted all in one place.

Were there naysayers who thought re-launching was a mistake?

Of course there were! But we’ve kept it to what we do best, our classics. It’s what our consumers expect to see from Haspel. If they want seersucker, we’ve got it. Poplin, linen and pincord? We’ve got that too. 

How important is it for you and your family to live up to your great-grandfather’s legacy?

I want everyone to know what made our family’s brand popular, and more importantly what made it relevant. Haspel is cool, no matter the season, no matter the occasion. Our clothes are meant for a good time. That’s what we do. My grandparents and great-grandparents loved to entertain, and we built our collection around that idea. What would they wear to the cocktail party or a night out in NYC? How would they dress at a neighbor’s BBQ or pool party?

Image credit: Haspel

Related: How Compelling Storytelling Can Help You Build a Heritage Brand

What’s the most challenging aspect of running a family business?

We must remain relevant in the marketplace, so that the brand continues for generations to come. I’m always asking myself: What’s the next big thing? What can we do to make a difference? It’s a legacy that I want to continue. 

What’s the biggest lesson you’ve learned about leading a heritage brand?

Not to lose the core essentials of the brand; you need to incorporate your heritage into everything that you do. You want every man to be comfortable wearing Haspel, in terms of style, attitude and comfort. We haven’t lost sight of who our customers were, and who they are. Our biggest opportunity lies with those who did not know the brand all of those years ago. We want everyone to recognize that we’ve brought it back, better than ever, and it’s now a lifestyle brand that covers many generations and occasions.

Will Haspel continue to evolve over the next 110 years? 

Damn right! We’ll definitely continue to add new categories to our product mix — fragrance, women’s, home, boys. Our popularity will continue to increase as consumers understand that our brand is built on the idea of “clothing meant for a good time.” You shouldn’t always wear your work suit to a dinner party or social occasion — and that’s where we come in. We have expert stylists on-hand to help you with your next occasion, whether it be a pool party, dinner at the club, cocktails with friends, or attending a destination wedding. We’re sophisticated without being pretentious.

Related: If You Want Customers to Be Passionate About Your Brand, Follow These 10 Commandments

If he were around today, do you think your great grandfather would Instagram himself walking into the ocean in a seersucker suit?

My great-grandfather would own social media and Instagram! @haspelclothing would be full of his creative stunts and brand messaging. I wish I could show him what we’ve done to further the brand from the days of tailored clothing to today’s additional categories of sportswear and accessories. This big anniversary would certainly make him proud; I would love to be sipping a cocktail with him at my side as we talk about history and our next 110 years.





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Filed Under: Entrepreneur

Post Malone Launches Shaboink Hemp Pre-Rolls and Announces Partnership With Icon Farms and Sherbinskis

July 20, 2019 by Asif Nazeer Leave a Comment


Post Malone, singer and founder of hemp and cannabis brand Shaboink, announced a new product: American-grown hemp pre-rolls.


July
20, 2019

3 min read


This story originally appeared on MJObserver

Global superstar Post Malone, founder of hemp and cannabis brand Shaboink, announced today the launch of American-grown hemp pre-rolls by Shaboink through a strategic partnership with Icon Farms and world-renowned cultivator Mario Guzman, founder of designer cannabis brand Sherbinskis. 

“I’m proud to bring natural hemp pre-rolls by Shaboink to market — it’s a product I personally love and know my fans will too,” said Malone. “Our partners are best in class, and so is this product. The terpene flavors are great, and you can’t beat an all-natural pre-roll.”

Shaboink’s new line of hemp pre-rolls are enhanced with a proprietary terpene flavor profile — “Posty OG,” custom-made for Malone by Guzman — and are manufactured using only American-grown hemp, plant-derived terpenes and water.

This first-of-its-kind launch and new category is the result of a strategic partnership and manufacturing agreement with Icon Farms, a company focused on combining best manufacturing practices from high-volume tobacco production and clean, American-grown hemp cultivation. Icon Farms brings decades of specialized industry knowledge from its founders’ family-owned, multi-generational tobacco production operations.

Image Credit: Courtesy of Shaboink

“The combination of our inventive product development, operations management, and solid market presence, paired with the loyal fanbase both Shaboink and Sherbinskis command, has created an unprecedented national platform for a new era in American Grown Hemp,” explained Jordan Gielchinsky, president of Icon Farms. “We are proud to play a hand in pioneering this ground-breaking opportunity.” 

In addition to partnering with Shaboink, Icon Farms also worked with Guzman to launch American-grown hemp pre-rolls by Sherbinskis, infused with the cannabis icon’s world-famous “Gelato” terpene blend. Shaboink and Sherbinskis hemp pre-rolls will be sold in individual and dual-branded packs and cartons.

“This is another historic moment for Sherbinskis,” said Guzman. “It’s my honor to pioneer the hemp category with Post Malone, Shaboink and Icon Farms. I’ll never forget the moment we all watched Icon’s tobacco machines replaced with hemp and saw the first batch of pre-rolls come off the production line. It was unforgettable and a sign of what’s to come.” 

Each brand’s respective hemp pre-rolls are available for immediate distribution and retail sales in the United States, sold individually and in co-branded collaboration packs, available through Greenlane, a leading distributor of premium vaporization products and consumption accessories. Greenlane’s customers include over 7,000 independent smoke shops and regional retail chain stores, which collectively operate approximately 11,000 retail locations.

The products are tobacco- and nicotine-free, made with less than 0.3 percent THC and laboratory-tested. They’re also free of pesticides, mold, microbiological agents, residual solvents and heavy metals. In an industry category that often uses chemicals and other synthetic additives, Icon Farms’s goal to provide natural, plant-based products is echoed in its tagline: “American-Grown Hemp. Plant-Derived Terpenes. Water. Nothing Else.”



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Easiest Way to Create Social Video Ads – Business Ideas

July 20, 2019 by Asif Nazeer Leave a Comment


Over the last few years, the social media advertising landscape has changed dramatically, and the obstacles that prevented small businesses from investing in social video ads are no longer a challenge. This is because tools like Yala have made it easier for small businesses to hop on the trend of video and succeed on social media platforms like Facebook, Twitter, and Instagram.

In this article, we take a look at some of the main features on offer with Yala and help you understand how your business can benefit from it.

RELATED ARTICLE: DIGITAL MARKETING AGENCY TIPS FOR A CONTENT MARKETING CAMPAIGN

What
Is Yala?

Video ads are the
most common way customers learn about new brands before buying their products.
Facebook, Twitter, and Instagram are among the top social media sites
influencing audience behavior through social video ads.

Most Social Media Users Watch Social Video Ads

According to Statista, 85% of social media users in the United States watch online videos. Moreover, Nielsen reports that the time spent watching video content has been on a steady increase over the past few years.

Yala is a powerful yet simple social media creation and scheduling tool. It supports integration with Facebook, Twitter, LinkedIn, and Instagram. Also, it brings together video ads with smart schedule posting features. This increases reach and improves brand engagement.

Yala

You’ll Be Able to Easily Organize Your Ads

Additionally, Yala allows you to easily organize your posts and ads. It enables you to efficiently design high-performing video ads and assign posting schedules, all from one place.

Now that you know
what Yala is and what it can do for you, let’s dig deeper to learn more about
its key features and how your business can benefit from them.

Key
Features on Offer with Yala

Here we’ll step through some of the standout features on offer with Yala. This way, you can see how it fits into your existing social media marketing tech stack and whether you think it might be a worthy addition.

Video
Ad Creator

Yala features a neat, point-and-click video creator that makes it incredibly easy to render stunning videos without any technical know-how. Also, for each social video ad, you’ll be able to enter your own marketing copy. Additionally, you can select a custom color palette and choose from a library of backgrounds, animations, and clips to add visual appeal.

Yala - social video ads

Notably, Yala is designed for users who don’t have experience with video production. This means that you won’t have to invest time and money into learning new software. Instead, you’ll be able to focus on increasing your social media presence with social video ads.

A Library of Video and Graphic Design Templates

It also gives you access to a library of video and graphic design templates. These will allow you to quickly create, design, and edit video posts that evoke emotion and engage viewers. You’ll be able to reuse professional-looking graphics and artwork to create social media ads, memes, gifs, and other types of visual content.

Yala

With Yala, you can create an unlimited number of videos. Moreover, you can custom-label them with your own branding—in both mp4 and gif format. Then, you can upload them to your social media profiles within seconds.

Yala is an ideal tool for both freelance and in-house marketers. Yala’s wide range of resources are especially useful for businesses that are looking to gain visibility for their products and services on social media in an easy and cost-effective way.

Automated
Branding and Animations

Yala lets you upload your business’s logo to your account. Then it automatically detects the brand colors in your logo and pulls up a matching color palette. Therefore, you’ll have your colors as the primary color options for your social video ads. However, you can also tweak these settings manually. Also, the animations you add to your video ad will automatically adjust to your brand settings.

Yala

Yala enables small businesses to create the same sort of stunning social video ads as the big-budget corporations do.

A Wide Range of Tools for Creating Engaging Social Video Ads

Do you want to increase your social media engagement, get more followers, or simply send out a message to promote your new product? Whatever your purpose, Yala’s automated branding and animations can help you create an engaging social video ad. Moreover, your new ad will boost brand recognition and generate customer interest.

social video ads

Most social media tools let you create colorful static content. However, you need something that catches your target audience’s attention right off the bat. To this end, Yala gives you a number of animation options to choose from. Use these tools to add life to your video ads. For example, take your pick of Sprinkles, Rubik, and Interstellar.

As a result,
you’ll be able to easily create consistent-looking and visually appealing video
ads for your business.

Library
of Human-Centric, Social-Media-First Footage

Yala has a built-in library of original, human-centric video footage. Users can utilize this footage to create engaging social video ads. All of the videos in its library feature people who are relatable and clips that are meant to stir up emotions in viewers.

This is especially important. That’s because emotions are what get people to stop swiping and start paying attention. Also, people are more likely to remember and reshare clips that are emotionally driven. In fact, a study by Unruly, along with the UK Institute of Practitioners in Advertising, found that ads that touch people’s emotions have twice as much business impact as ads that appeal to logic.

Yala 7

Therefore, Yala offers an extensive library that features different clip categories for different sorts of emotions such as frustration, excitement, calm, confidence, and attention.

Yala 8

While most social media marketing tools only let you add over-used stock clips, memes, and emojis, you need something that’s unique to your brand. That’s because you need to speak to your customers in a direct way.

Perfect for Humanizing Your Brand

Another benefit of making social video ads human-centric is that it enables you to humanize your brand. More and more brands are trying to be personal and human-like in the way they communicate with customers. Seeing people in video ads allows viewers to imagine themselves as the person in the video, using your product, or going through the same experiences.

Therefore, if you’re looking to transform your business into a story-driven brand, Yala is a perfect fit for your social media marketing tech stack. It can help you easily create a stream of cleverly crafted videos and graphics to keep customers engaged with your brand.

AI-Based
Scheduling

Yala’s auto-schedule feature allows you to post video clips to multiple social sites when your target audience is most likely to see your content. This gives your ads more exposure and better engagement rates.

How this works is by tracking which times and posts result in the most likes, shares, and clicks. The AI engine then allows Yala to automatically make corrections, improve itself, and identify patterns that predict the best posting schedule for your videos over time.

Accordingly, you can choose to set the time (or day) when you’d like to post your content. Then, Yala will handle the rest. Additionally, you can configure it to focus on distinct audience segments and engage them with targeted content based on their previous behavior and interactions.

Plans
and Pricing

Yala offers three
different pricing plans. Here’s a full breakdown of what you get with each.

social video ads 8

There’s a “free
forever” plan, as well as plans for $10 or $39 per month. All features are
available to all account levels, with two exceptions. With the free plan, you
can only post directly from Yala to one social media profile, whereas the
others have no limits. And only with the “premium” plan can you remove the
“Made with Yala” bumper from the end of your clips.

Conclusion

Yala is a social media video creation and scheduling tool. Yala makes it easy for small businesses to build and post visually stunning, branded video ads, even if they have no design skills. This is because it gives you access to a library of social-media-friendly templates and human-centric clips. What’s more, you can animate these tools to bring life to your ads.

Let’s quickly
recap some of the ways your business can benefit from using Yala:

  • It’s amazingly easy and affordable to get started with, which means you won’t have to spend time learning how to use video creation software.
  • It comes with a library of human-centric clips that you can add to social video ads to rouse emotions in your viewers and social media followers.
  • It’s the perfect tool for marketers who are looking for a way to boost social media engagement through visually-rich social video ads.




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