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You are here: Home / 2020 / Archives for November 2020

Archives for November 2020

Facebook Will Launch Its Digital Currency Libra in January

November 30, 2020 by Asif Nazeer Leave a Comment


Libra would be a stablecoin and would be released in the month of January. Its value would be backed by the US dollar.


November
30, 2020

2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


Facebook’s digital currency project, Libra, will be released in January and its value will be backed by the US dollar.

According to information from the Financial Times, a year and a half ago Facebook wanted to launch a cryptocurrency that was similar to Bitcoin, which it called Libra, after some companies such as Visa and Mastercard withdrew from the project, and given the concerns expressed by some banks and financial institutions, As well as the European Union, in April of last year The Libra Association introduced changes that made Libra more of a PayPal-type payment system.

This project is still awaiting approval from FINMA (the Swiss-based Financial Market Supervisory Authority) and now it seems that it will also not be a payments system that is launched in January 2021, but rather a stablecoin.

A stablecoin is a virtual currency much less volatile than cryptocurrencies such as Bitcoin, since its value is fixed. In this case, it will be backed by the US dollar. Therefore, a Libra would have the same value as a dollar. That is, its value will depend on what the dollar is worth.


Depositphotos.com

The launch would take place only in the United States and in some Latin American countries. The goal, sources say, is to use the currency to offer a cross-platform payment system. Having a stablecoin, it is easier to get approved than with the volatility of a cryptocurrency. The project would also include the digital wallet Novi (previously called Calibra), from which stablecoins could be acquired and operated, for example, on WhatsApp and Messenger, in a way that allows the sending, reception and administration of the new cryptocurrency .



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40% of Americans Use Cash Less Frequently in 2020

November 30, 2020 by Asif Nazeer Leave a Comment


Since the COVID-19 outbreak, more than 40% of Americans say they use cashless frequently this year. This according to research data analysis by Comprar Acciones for the third quarter of 2020. When it comes to GenX the decrease in cash usage is down by 53% and it goes up to 64% for those with incomes higher than 150K.

Hardly surprising since more people are trying to limit their point of contact. For small businesses, this means implementing contactless payment solutions along with curbside and delivery services as part of their operations.

Finding the right balance of safety and convenience is key to keep customers happy and coming back. But the one constant is, the adoption rate of contactless payments is increasing.



Adoption Rate of Contactless Payments

In the report, more than one in six of the respondents said they made their first contactless payment after the pandemic started.

The highest adoption rate comes courtesy of Gen Z at 25% with millennials following at 23%. On the other hand, baby boomers came in at 10% with the lowest adoption rate. As far as existing users, 29% said they increased their usage during the pandemic. In this case, the highest users come from millennials at 40% and Gen X at 39%.

Globally, the segment is going to grow at a compound annual growth rate (CAGR) of 19.8% from 2020 to 2027. This is from the $1.06 trillion transaction value of contactless payments in 2019.

Countries around the world are also passing legislation to support the technology. According to the report, 48 countries increased spending limits on touchless transactions. This comes out to an average of 131% increase in transaction limits after the pandemic.

Another data point from the report is the growth of PayPal. The company experienced its strongest growth ever in payment volume during the past quarter. With a 36% YoY volume increase, PayPal reached $247 billion this quarter, up from $179 billion in Q3 2019. The 15 million new accounts also did not hurt, which now brings the total to 361 million.

Payment Flexibility

The large growth of PayPal in the third quarter, as well as the number of people using contactless payment solutions, shows consumers want more ways to pay. As a small business, payment flexibility is key to staying competitive as we move from the pandemic.

Image: compraracciones.com




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3 reports that every entrepreneur should generate in their business

November 30, 2020 by Asif Nazeer Leave a Comment



November
30, 2020

8 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Editor’s Note: The following excerpt is from the book Total Alignment by Riaz Khadem and Linda Khadem.

The three reports that every manager should use are part of a reporting system that was first described in our book, One Page Management . They are ideal for keeping track of alignment in an organization. Let’s take a closer look at what those three reports can do for you and your teams.

The Focus Report

Report: Depositphotos.com

The Focus Report shows an employee’s performance in relation to the actual status of each of the process indicators assigned to him. The “state” of those indicators is the number that shows the result of the indicator in the previous reporting period. For example, suppose the metric on a scorecard is “Customer Returns Rate” and the return rate for April was 3 percent. Then the status of this metric in your May Focus Report would show that employee performance is 3 percent in the status column. This lets you know how your employee is performing so you can help align their efforts to improve the indicator.

When your status is assessed against some agreed upon criteria, you can determine whether it was “good” or “bad.” We like to use goals to establish those criteria. So for each critical factor on a scorecard, you will set three levels of objectives: minimal, satisfactory, and outstanding. The minimum target is the level below performance that is not acceptable. Satisfactory is the level that would make you feel good about your performance, and outstanding is the level of excellence.

For some factors, such as “number of units produced”, more is better. For other factors, such as “scrap percentage,” less is better. This is why you should set a “minimum or maximum target”. In this way, you can identify acceptable performance as being above the minimum level or below the maximum level, depending on the type of factor. With these criteria, you can determine three scenarios:

1. Excellent performance when the status is better than the pending objective.
2. Good performance or positive exception when status is better than satisfactory goal.
3. Poor performance or negative exception when the status is worse than the minimum target.

Besides “status” and “targets”, other important information is “trend”. The trend shows whether an employee’s status is getting better or worse. For example, your performance last month could be worse than the minimum, but the trend in the last five periods could be good. On the contrary, its performance last month could be better than satisfactory, but the trend could be bad. This is useful information.

Completing focus reports for your employees is a rewarding exercise. It allows you to reflect more deeply on the success factors you have assigned to them, the formula that defines them, the data that goes into your calculation, and the positive action they will require.

The Feedback Report

Image: Depositphotos.com

The second report is called the Feedback Report. This report is a summary of the “good news” and the “bad news” based on the status of your employee’s indicators. It illustrates the factors that have fallen below the unacceptable range in the state and those that are above the satisfactory level. Those that fall between the two are considered in the acceptable range.

This report also illustrates the number of time periods in a row where the factor has been better than the satisfactory goal or worse than the Min / Max goal. At a glance, you can see the feedback on your performance. You try to build feedback reports for each of your employees. Look at each factor on your Focus Report and compare their status to the goals you set for them. Consider whether it is better than the successful goal or worse than the minimum / maximum goal. You also need to take into account how many times in a row this factor has performed better than the successful goal or worse than the minimum / maximum goal.

The Management Report

Image: Depositphotos.com

As a manager, you will need to know the reality of what is happening in your pyramid of responsibility, from the bottom up and from the top down. To do this, you can study the individual focus reports of those who report to you directly and indirectly, although this could be time consuming and ineffective. To provide you with performance insights in a more useful way, there is a third report, the Management Report, which gives you a quick overview of the highlights of the Feedback Reports from everyone in your accountability pyramid, the people who inform you directly and indirectly.

This approach is “management by exception”. What does that mean? People who perform within the acceptable range will not appear in this report; they are doing a satisfying job, and at this point you have little need to address their individual performance. But star performers as well as those who are having challenges will show up. You are looking for the exceptions at both ends of the performance spectrum in this report. Obviously, reporting on all exceptions in the Management Report would saturate this report and reduce its effectiveness. Therefore, an escalation scheme is built into the reporting system to determine which exceptions are reported upstream.

Based on a customizable escalation rule, positive and negative exceptions increase when they are recurring. The rule we recommend is two or more consecutive exceptions worse than the Min / Max level or above the satisfactory level to start moving up to the next level. Beyond that, the speed of the climb depends on the importance of the factor. Some can quickly climb to the next level after three consecutive exceptions and others more slowly.

The rationale for the escalation rule is that, for example, a supervisor who has a rebate problem may have little time to resolve it. If not, notification of the problem will escalate. The boss has a predetermined period of time to help him fix it. If the problem continues, the next level is alerted and so on. If it’s a serious problem and no one seems to have the answer, then the most important person in the organization finds out. Most likely it is a systemic problem that is beyond the control of the supervisor who is at fault. When the problem appears in your Management Report, you know that everyone has tried to fix it. Now you have the opportunity to step in and solve the problem.

You’ll get good news too: with the Management Report, performance is transparent. Outstanding performance is reported upward and the right person is recognized.



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How Fast is 5G? (INFOGRAPHIC)

November 29, 2020 by Asif Nazeer Leave a Comment


From new laws to make the 5G network safer, to conspiracy theories suggesting 5G towers spread COVId-19, 5G is no stranger to making the tech headlines. The fifth generation of wireless technology follows previous generations of mobile tech. 3D paved the way for the launch of smartphones, while 4G allowed for faster browsing.

5G is proving faster than ever, but just how much faster? And how will it impact small businesses?

To show exactly how fast the fifth generation of mobile tech is, Reviews.org, providers of brand reviews on products on connected home products and services, compiled an infographic.



How Fast is 5G?

The ‘Exactly How Fast is 5G?’ infographic illustrates the speed differences between 4G and 5G.

Perth to London Flight Duration?

According to the infographic, the speed difference between 4G and 5G isn’t merely a few megabytes. On the contrary, the infographic likens 4G to a 17-hour 20-minute flight from Perth to London and the same flight on 5G being 3-hours 50-minutes.

To compare the flight durations to mobile network speeds, Reviews.org sourced average download speeds from 4G and 5G networks from Opensignal. They then converted the difference in speeds to a non-stop flight from London to Perth.

4.5x Speed Bump

In a blog about the 5G speed infographic, Joe Hanlon, Managing Director of Reviews.org, sums up the difference in speeds:

“We could tell you that you can currently expect a 4.5x speed bump from 4G, and that the difference is up to about 200Mbps on average We could say that this is just the tip of the iceberg (and that my personal best 5G speed is 808Mbps).”

How will it affect Small Businesses?

In a business sense, 5G is good news. Not only will small businesses get faster connections, but latency – the time it takes to upload data – will be faster to. For small businesses, faster connection and latency will make online operations quicker. 5G also makes cloud SaaS services quicker, another major plus point for small businesses.

5G is also described as having the ability to improve security and innovation. As we all know, data hacks and other cybercrime can cripple small businesses. By detecting threats and enhancing cybersecurity, 5G will help protect small businesses. This in turn we mean small businesses can try new things and experiment with greater confidence.

With its power, speed, and different prices options, 5G will provide small businesses with the tools to innovate and disrupt, and even go head to head with the big players.

How Accessible is it in the United States?

5G Ultra Wideband began rolling out in the US in April 2019. Verizon currently offers 5G broadband internet known as 5G Home. 5G Ultra Wideband is currently available in areas of 57 cities across the United States.

Image: Depositphotos.com




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Learn Social Media Best Practices at Upcoming Summit

November 28, 2020 by Asif Nazeer Leave a Comment


The pandemic has shown having a digital presence is no longer a luxury for businesses, it is a must. And this means understanding the ecosystem and learning how to make your business thrive in it. One of the things you must learn is social media.

The Social Media Strategies Summit for Small Businesses looks to teach small businesses these valuable skills. The virtual conference will teach businesses best practices in social media marketing to drive revenue and turn followers into customers.

The two-day event will show you how to:

  • Invest in social media marketing,
  • Leverage social media from proven frameworks and replicable templates,
  • Learn to build a social media strategy,
  • Find out the best way to find and target your niche audience online, and much more.

This is going to be a virtual conference held on December 8, 2020. You can attend from anywhere and if you miss anything, you can download the videos within one business day after the event.

Click the red button and register.

Register Now





Featured Events, Contests and Awards

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  • Rail Cybersecurity Summit USA
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  • 5th Advancing Project Controls Summit 2021
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  • Power BI in 2021
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  • HR Benefits Conference, April 2021
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  • TECHSPO New York 2021 Technology Expo (Internet ~ Mobile ~ AdTech ~ MarTech ~ SaaS)
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  • DigiMarCon Mid-Atlantic 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    April 26, 2021, Philadelphia, PA
  • Sitecore CMS in 2021
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  • DigiMarCon New England 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
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  • DigiMarCon Canada West 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
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  • DigiMarCon Canada East 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
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More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: socialmediastrategiessummit.com




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10 Charging Accessories You Can Still Get at Black Friday Prices

November 28, 2020 by Asif Nazeer Leave a Comment



November
28, 2020

4 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Nobody wants to run out of battery when they’re out and about. Entrepreneurs least of all. Your devices are your business, after all, and it’s crucial that they’re always functioning at their best. As such, it’s valuable to have charging accessories on hand to ensure you’re always operating with a full battery. Right now, you can get these devices at Black Friday pricing when you use code BFSAVE20 at checkout.

6-Port Desktop Charging Station

Image credit:
Fesco Group

This charging station almost looks like a wireless router, and it does a nearly as essential purpose. The compact design features six USB ports to charge all of your devices. Reducing clutter while providing maximum charging capacity: that’s a win-win.

Get the 6-Port Desktop Charging Station for $16 (Reg. $39) with promo code BFSAVE20.

Aduro Fidget Magnetic Self-Winding MFi Lightning Cable

Aduro Fidget Magnetic Self-Winding MFi Lightning Cable

Image credit:
JBR Solutions

Stop wrestling with tangled cables! This self-winding MFi-Certified Lightning cable gives you a neatly coiled cable whenever you need it. Plus, it doubles as a fidget toy!

Get the Aduro Fidget Magnetic Self-Winding MFi Lightning Cable for $19.20 (Reg. $49) with promo code BFSAVE20.

Aduro Surge Shelf Series Multi-Charging Station

Aduro Surge Shelf Series Multi-Charging Station

Image credit:
JBR Solutions

Charge up to nine devices simultaneously with this powerhouse charging station. It has six outlets and three USB ports built-in, making it the ultimate charging hub for your home. It even comes with an integrated shelf to help you organize the space around it.

Get the Aduro Surge Shelf Series Multi-Charging Station for $20 (Reg. $59) with promo code BFSAVE20.

Chargeworx 4-in-1 Multi-Charging Stand

Chargeworx 4-in-1 Multi-Charging Stand

Image credit:
Chargeworx 4-in-1 Multi-Charging Stand

This simple charging stand will be a great addition to your workspace. The 4-in-1 stand can power a smartphone, AirPods, an Apple Watch, and any Qi-compatible device. Plus, it has a USB port to charge another device via cable.

Get the Chargeworx 4-in-1 Multi-Charging Stand for $24 (Reg. $64) with promo code BFSAVE20.

Rush Charge Max: 3,600mAh Apple Lightning Battery Charger

Rush Charge Max: 3,600mAh Apple Lightning Battery Charger

Image credit:
Rush Charge

Give your Apple Lightning devices a quick boost on the go. The Rush Charge Max offers up to 25 hours of extended use thanks to its 3,600mAh capacity. It’s only about the size of a business card so it will go with you anywhere.

Get the Rush Charge Max: 3,600mAh Apple Lightning Battery Charger for $26.40 (Reg. $33) with promo code BFSAVE20.

Dual USB 10,000mAh Slim Power Bank

Dual USB 10,000mAh Slim Power Bank

Image credit:
Fesco Group

Pack this slim power bank in your bag and you’ll have near-limitless power all day. With dual USB ports, this power bank can charge two devices simultaneously and has enough juice to provide up to 60 additional hours for your smartphone. It’s a must-have for your everyday carry.

Get the Dual USB 10,000mAh Slim Power Bank for $28 (Reg. $79) with promo code BFSAVE20.

Magnetic Power Tiles: 4-in-1 Wireless Charging Station

Magnetic Power Tiles: 4-in-1 Wireless Charging Station

Image credit:
Electronic Avenue

Magnetic Power Tiles is a meeting of innovation and practicality. The magnetic design lets you wirelessly charge a Qi-compatible device, your AirPods, your Apple Watch, and an additional device via a cable without having to worry about anything being shuffled around. It will make a nice, compact addition to your desk.

Get the Magnetic Power Tiles: 4-in-1 Wireless Charging Station for $32 (Reg. $99) with promo code BFSAVE20.

10-Ft Cloth MFi-Certified Lightning Cable: 3-Pack

10-Ft Cloth MFi-Certified Lightning Cable: 3-Pack

Image credit:
Aduro

Make sure you always have a charging cable available with this three-pack. Keep one at home, one in your car, and one in your gym bag and you’ll always have a place to charge up. Plus, these cables are extra long so you can continue using your phone comfortably while it charges.

Get the 10-Ft Cloth MFi-Certified Lightning Cable: 3-Pack for $32 (Reg. $119) with promo code BFSAVE20.

Chargeworx 20,000mAh Power Bank

Chargeworx 20,000mAh Power Bank

Image credit:
Fesco Group

Few portable power banks pack as much power as Chargeworx. This massive-capacity power bank has enough power to fully charge a MacBook Pro and then some. It comes with dual USB ports to charge two devices at once.

Get the Chargeworx 20,000mAh Power Bank for $36 (Reg. $89) with promo code BFSAVE20.

Hudly Invisible Wireless Charger

Hudly Invisible Wireless Charger

Image credit:
Hudly

No, it’s not literally invisible, but it features long-range induction coils that allow it to turn just about any desk or table into a wireless charger from underneath the surface. This Qi-compatible charger gives you the ability to power up and save precious space in your already-cramped working area.

Get the Hudly Invisible Wireless Charger for $56 (Reg. $99) with promo code BFSAVE20.



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Check the most important news of the week

November 28, 2020 by Asif Nazeer Leave a Comment


Find out about the most relevant information in less than five minutes.


November
28, 2020

3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Video editing: Luis Peagui

Keeping up with the news can be a challenge for every entrepreneur, but with Emprendenews you can find out the most relevant information of the week in less than five minutes.

Do you want to read the notes in depth? Here we leave you the links so that you can click on them and stay aware of what is happening in the national and international entrepreneurial ecosystem.

Image: Snap via Engadget

Parent company Snap is launching Spotlight, a new section of its app that will show user-created videos.

Snap is putting a lot of money into the effort. The company says it will pay a million a day until the end of the year to users who share the most popular clips.

Image: Depositphotos.com

The consumer electronics chain would close its operations in Mexico as of December 31 due to the adverse effect that COVID-19 has had on its business units. This was reported in a press release, which highlights that the brand formally announced its departure from the country to its investors.

Image: Depositphotos.com

In the race for vaccines against COVID-19, the different pharmaceutical companies have already begun to announce the effectiveness of their respective products. Now it was the turn of AstraZeneca, a company that reported that its vaccine, developed in conjunction with the University of Oxford, is 70.4% effective.

Although in preliminary tests the vaccine prevented 70.4% of the volunteers from getting sick, its effectiveness increased to 90% when using half a dose followed by a full one a month later.

Image: Club Atlético Unión via Twitter

Argentine soccer player Diego Armando Maradona would have died this Wednesday, according to a report by the newspaper Clarín in Argentina.

The soccer player would have suffered a cardiorespiratory arrest at his home in the province of Buenos Aires where he had settled after his head operation a few weeks ago.

Image: via Unsplash

The company Reviews.org, dedicated to reviewing all kinds of products and services, needs help choosing the best Christmas film in history. Candidates must be willing to see 25 movies in 25 days for a payment of $ 2,500, that is, about 50 thousand Mexican pesos.





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You’ll Tune It Out, They Said (CARTOON)

November 27, 2020 by Asif Nazeer Leave a Comment


This article, “You’ll Tune It Out, They Said (CARTOON)” was first published on Small Business Trends





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Lockdowns hit schools, but Maple Bear not only survived, it grew. How do i do it?

November 27, 2020 by Asif Nazeer Leave a Comment


This brand year made its entry to Peru and Colombia this year despite the pandemic. His strategy: Adapt or die.


November
27, 2020

4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Maintaining constant growth and exceeding any pessimistic forecast was the goal of many businesses and franchises in Mexico and around the world. However, today we know that many did not succeed. What did those who could do? Those who surpassed negative expectations and managed to keep their expansion plans surely have a secret to tell us and what to follow.

One of the franchises that managed to maintain its growth and the opening of new units is Maple Bear , a network of bilingual schools that work under the Canadian model. The company will open four new schools in Mexico by 2021, and this year it entered Peru and Colombia. How do i do it? The key has been the relationship with your franchisees and adapting to the circumstances to maintain your prospecting and closing system.

“In business, one has to recognize that teams are the ones that help to advance, as long as they have a leader who accompanies them and guides them correctly. Training and being up-to-date with everything it requires is what helps a franchisor to generate loyalty with their franchisees ”, explains Mateo Cuadras, director of expansion for Latin America at Maple Bear.

It is not enough to follow up on compliance with the operations manual and all the conditions that the franchise considers, it is necessary to accompany the franchisee in the various processes and, above all, support them in extraordinary situations. And a pandemic like the one we are experiencing is, and none of us was prepared, indeed, we did not even imagine that we could experience something like this.

In addition to anticipating the launch of its digital platform and providing it at no cost to each of its franchisees, so that each Maple Bear school could offer online courses to its students, the brand generated intensive training for both its investors and parents of family and teachers. With this, he not only made sure that the educational model is fully complied with, he also strengthened ties with all his people.

Image: Courtesy Maple Bear

“Our network of franchisees is essential to grow around the world. Thanks to it, we have entered Latin American, European and Asian countries, while the model that characterizes us is spreading. We have to make sure that there is a closeness and a relationship between students and the school, and that our network knows how to promote and boost online enrollment, for example, ”adds Cuadras.

In addition to providing the resources to keep the franchise running, as well as the constant training it offers, the company learned to adapt and even changed in the way of presenting its franchise, since being a network of schools, it is generally he made a tour for investors to see the facilities. Today, these visits are carried out virtually and have been just as successful.

It is worth mentioning that in times of COVID-19 , the monitoring that the corporate makes of its franchises is essential, because they must not only monitor the conditions required by the new normal, but also comply with the government guidelines of each region, the conditions of space and time to be respected, among others. In the case of a school, care becomes even more important for the population that attends.

So, remember, the key to success is teamwork, the ability to adapt and, above all, being a leader who supports his people, because he knows that without them the business can collapse and that is what he least knows. want.



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HEINEKEN México and Universidad Tecmilenio are committed to the development of Mexican talent

November 25, 2020 by Asif Nazeer Leave a Comment


The brewery offers students from all over the country the opportunity to pursue a professional career by providing them with 100% coverage of their tuition at Tecmilenio.


November
25, 2020

3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


HEINEKEN México has long tablecloths for its 130 years of life and 10 years after having started its Scholarship Program, it reaffirms its commitment to education, by awarding 130 scholarships with a purpose to Tecmilenio, one of the most prestigious educational institutions in the world. country.

Through its national call, the HEINEKEN Mexico Scholarship Program, year after year seeks young students with talent and initiative who already contribute through various actions to the betterment of their community.

Ten years after the creation of the program, HEINEKEN Mexico has awarded more than 400 scholarships to young Mexicans, at universities with educational recognition such as Universidad Tecmilenio, Tec de Monterrey and Yale University.


Depositohotos.com

This time the call is through Tecmilenio, which will receive the 130 young people who join the HEINEKEN Mexico Scholarship Program to prepare them for their professional path. Students from all over the country will be the ones who obtain one of the scholarships that will guarantee them to start and finish their professional studies.

“We are pleased to be part of a program that was born in 2011, as one of our priority initiatives for social responsibility and sustainability,” said Marco Mascarúa, Vice President of Corporate and Legal Affairs at HEINEKEN México. “Generating a social impact on Mexican youth, with opportunities that promote their educational, personal and social development is a source of pride to continue working on it.”

For his part, Juan Arenas Ruiz, Vice-rector of Digital Channels and Business at Universidad Tecmilenio commented, “More than two years ago, HEINEKEN México became a strategic partner to ensure that young people with a very special talent have access to a great education. quality, that, alienated with their Life Purpose, allows them to graduate, influence through positive leadership in any productive sphere in which they decide to venture.

In this regard, Héctor Escamilla, Vice President of Development at Tecnológico de Monterrey, added, “It is a source of pride to collaborate with companies such as HEINEKEN México in the positive transformation of young Mexicans, as well as in educational and research programs.”

Education is one of the main triggers for developing youth talent and creating a more caring society, for this reason HEINEKEN México seeks to reach more students through institutions committed to Mexican talent, and invites more young people to participate in the next year in the HEINEKEN Mexico 2021 Scholarship Program.



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