A Better Way to Use Webinars for Profits
If youíve ever attended a webinar online, you may have had high hopes that you were going to be presented with amazing information that would knock your socks off. Unfortunately, what you probably got was a bunch of mindless chatter, followed by a hard hitting sales pitch that left you feeling like your day or night had just been wasted.
Webinars are a wonderful tool where you can bring people together to hear a presentation live (or recorded) online. Participants give their presentation and then have the opportunity to field questions and interact with their target audience.
Many marketers fail to provide any true value, and instead spend the time before the pitch boasting and carrying on about irrelevant things, laughing and enjoying their camaraderie and leaving the audience wishing theyíd just get to the point.
A better way for you to use webinars is as a value-creation tool for your subscribers. You can host periodic webinars or frequent ones, depending on what you have to say and what they need to learn.
They can be used to warm up your list for future purchases, to motivate them to implement things they already bought from you, or to allow you to harvest questions and gather the needs of your audience.
Webinars can also be used as a bonus whenever people purchase something through your link. For example, letís say someone was selling a course on Facebook ads and you had a lot of experience and success in that realm.
One of your bonuses might be access to a private webinar for those who buy through your link. There, you could give a one hour or even thirty minute presentation discussing supplemental tips that you have for the concept.
Is it ever okay to wrap up a webinar by promoting an offer? Of course it is! In fact, you can secure great deals for your customers and let them gave access to limited discounts for those who attend the webinar and stay until the end.
Another great way to use webinars is for joint ventures. You can invite JV partners that you want onboard for one of your launches and discuss the core concepts of an idea to your subscribers while allowing them to have exposure to your audience as well.
Then, have the host a webinar event with you in the guest spot. This way, youíre both showcasing your leadership skills and itís much easier to pull off a successful webinar with a cohost.