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You are here: Home / Archives for small business

Tools To Grow Your Sales Sky High

January 25, 2017 by Asif Nazeer Leave a Comment



Tools To Grow Your Sales Sky High 

Looking for a fast, popular, easy yet effective way to do better marketing and make your sales go sky-high? Cloud based tools are the answer! Much like the way technology has changed the entire structure of our lives, Cloud tools have transformed the way a company can go about marketing their products and services on the internet. Many organizations are increasingly using cloud technology for their products and services to reach out to every customer and user in a convenient way through a digital experience that is integrated and helps in advertising.

The “Cloud” has become a huge buzz in technology today and is being used by every business big and small to help them with marketing in a creative, low cost and effective way. It is easy to implement and helps you manage with less help from IT resources. If you have a #small business and are trying to manage with very little resources, switch to cloud technology now and run your business smoothly.

There are many categories into which Cloud marketing can be divided. The ones considered most popular of them are social media (such as Facebook, Twitter, etc.), website marketing, virtual events, document storage, and CRM and marketing automation. Manage your business better and without spending much money by using the following cloud based tools:

Hubspot:

Founded in 2006 and launched in December 2007, Hubspot is a marketing software company which helps various companies get more customers by attracting potential buyers in a subtle and natural way. It helps your business transform and change the marketing style from outbound to inbound lead generation calls. It is the best tool if you are looking for an indirect and yet effective marketing approach. Using Hubspot, you can build a library of personalized email templates and sales content that you can access right from your inbox and also see useful metrics on which email templates and content are getting opened and clicked.

This tool is best for:

  • Small scale entrepreneurs
  • Subtle yet effective campaigning
  • Integrated tracking of prospective customers

 

 

Marketo:

This cloud based marketing tool helps businesses of all kinds and sizes to develop and maintain an engaging relationship with their customers in a powerful and easy way. You can improve your marketing accountability and drive revenues using this tool. Turn your business dream into a reality and look up Marketo today to set up free of cost and also get a free trial!

This tool is best for:

  • Customer engagement marketing
  • Real time customization
  • Market automation and management

 

Sales Fusion:

This is one cloud based tool that will help your business get a modern and innovate approach towards marketing. Using data-driven strategies and making use of component that are technically inclined does not usually prove helpful and feasible to small businesses with less resources and small budgets. In such a scenario, Sales Fusion will help businesses to attract prospects and improve communications, which, in turn, helps businesses succeed and continuously keep improving in various areas. Sales Fusion is built by marketers, for marketers, and creates customized digital conversations. Convey your message to the right department at the right time by choosing Sales Fusion today.

This tool is best for:

  • Building better customer relations
  • Amateur or budding businessmen
  • Maintain healthy competition

 

 

Pardot:

A marketing tool which is easy to use, Pardot, with its B2B Marketing Automation solution offered by Salesforce, will help your business management, marketing and sales team to increase efficiency and bring in more revenue. Pardot was founded in 2007 by David Cummings and Adam Blitzer. This cloud based tool allows marketing departments to conceptualize, deploy, and manage digital marketing campaigns from one centralized and fully loaded platform. With its global services and its focus on innovation and generating revenue goals, Pardot makes it customers feel secure and confident that they will always be on the cutting edge of marketing technology.

This tool is best for:

  • Setting a standardized quality
  • Tracking and converting leads
  • Solidifying both customer and peer relationships

 

 Act-On:

Act-On is a marketing automation company for fast-growing businesses. From demand generation to brand awareness, to retention and customer loyalty, the Act-On technology enables marketers to usher inpositive business outcomes. This cloud based tool gives simple solution to complex solutions, and helps your business expand and grow. Act-On offers a platform where you can tie various programs of your business together generate maximum return on investments in the marketing sector.

This tool is best for:

  • Robust and ambitious enterprises
  • Effective market management
  • Email marketing

 

 

Infusionsoft:

Infusionsoft was found in 2001 and is in the lead today when it comes to providing a software to help small businesses with their marketing and sales processes. This cloud based tool accelerates small business growth with technology, marketing #strategy, sales push, and a think tank of industry leaders, business process owners, coaches, and mentors. If your business is in need of a new lead or if you want to make sales faster, Infusionsoft provides one platform for you from where you can manage your departments and campaigns and makes tasks such as follow-up (which can be a bit tedious and repetitive) in much easier and convenient ways.

This tool is best for:

  • Saving on costs
  • Supporting small and medium scale enterprises
  • Sharing and dependable storage options

 

 OutMarket:

Looking for a cloud based tool that will provide you with a simple solution to out market your competition and help facilitate the growth of your business? Then OutMarket is the answer for you! OutMarket provides a platform where you can manage various things for your business such as managing social media, email marketing, press outreach etc., easily and conveniently. Choose this marketing automation software to fulfill all your business needs and achieve best results!

This tool is best for:

  • Fighting intense competition
  • Managing multiple tasks at once
  • Sharing the word about your business

 

 LeadSquared:

LeadSquared provides you with sales insights, marketing insights, and lead management index to help your business grow. By associating yourself and your business with LeadSquared, you can get clear and helpful insights about your campaigns, lead sources and understand what product offerings or sales offering can help your business. With LeadSquared’s capture automation, you can increase the traffic on your website and attract people using emails or through online campaigns.

This tool is best for:

  • Gathering market information
  • Develop insights for better planning
  • Converting leads to sales

 

Oracle Eloqua:

This cloud-based tool is the easiest and most powerful marketing automation software that can be used by companies and businesses of all types and sizes. It aligns marketing and sales processes to boost revenue performance. With services and facilities such as the Eloqua AppCloud, you can reach your customers and your partners in an easy manner improve your sales through better communication. Connect with Oracle Eloqua now and social media marketing and insightful marketing and sales analysis on a single marketing platform.

This tool is best for:

  • Non-technical business people
  • Entrepreneurs who multitask
  • Venturing out onto a global platform

Feel free to use this list and grow your business the way you have always dreamed of.

 

 

 

 

 



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Filed Under: Biz Opportunities Tagged With: small business, strategy

Outsourced Office Support Services – Best for Small Businesses

January 23, 2017 by Asif Nazeer Leave a Comment

When starting and running a #small business, there can be challenges that frustrate the success of that business. Some of these challenges include the cost of recruiting internal competent IT and administrative knowledge; lack of resources and office space and the time constraints. There are even increased challenges as the business grows due to increased workload and time challenges. Outsourcing for effective office support services will solve these problems and get rid of the challenges that frustrate small businesses.

Outsourced Office Support Services

Outsourcing involves remote services that offer administrative services such as credit control, bookkeeping, customer support, business consultancy, data entry as well as IT services. The outsourced providers form a virtual team of professionals that keeps the business running smoothly.

Benefits to Small Businesses

Outsourcing provides numerous benefits for the growth and success of small businesses. These benefits include time for taking care of customers and for planning; relieving stress; cost saving; increased business efficiency and extension of administrative support.

Time Saving Benefits for Small Businesses

Any business that lacks planning cannot grow and it may well struggle. Outsourcing certain office functions and activities helps the smooth running of a business in that it provides enough time for focusing on core business activities and planning as well as expanding the business. In addition, it provides enough time for supporting and caring for your customers.

Cost Saving Benefits for Small Businesses

Acquiring office space that can accommodate all the business activities and employing in-house personnel is costly. Outsourcing can solve this problem, since the staff numbers are reduced, there is no need to go for a large office space and payment is made for less number of staff members. In addition, the cost of outsourcing services is less than that of full-time employees as only hourly services are paid for.

Apart from office space, rent and salary payment benefits, outsourcing saves additional costs such as pension contributions, employer national insurance, employee insurance and benefits and administrative costs.

Health Benefits for Small Business Owners

Office business activities are often broader than can be imagined. Allocating them to only a few hands can be cumbersome and stressful. Both the staff and the employer will be overworked and frequent illness absences cannot be ruled out.

Small Business Efficiency

There is unproductive and wasted time that is incurred while hiring a full-time employee that is not fully utilised during the working hours. In addition, a full-time employee, though highly skilled may be less skilled in some other demanding business areas. Outsourced office support services can help ensure business efficiency in that payment is only made for working hours and highly skilled consultants are recruited to handle other business activities efficiently. An additional benefit of outsourcing to small businesses is that administrative support can be extended by hiring an outside provider that will take care of phone calls and emails beyond the normal working hours.



Source by Ian Tough

Filed Under: Customer Focus Tagged With: small business

5 Common Writing Problems and How to Fix Them

January 22, 2017 by Asif Nazeer Leave a Comment


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Writing is a skill that you can always improve. Whether you are a seasoned copywriter or a marketer who dabbles in writing now and again, you need to keep working on your writing technique. The good news is that improving your writing is often not a matter of mastering more complex grammatical rules about misplaced modifiers or sophisticated sentence structures. Instead of working on grammar, you should work on how to connect with your audience more effectively.

Here are five tips that will help you improve your writing:

1. Features and benefits

This is really Copywriting 101, but even veteran writers sometimes have difficulty avoiding this mistake. When writing about a product or a service, it is easy to write about the features. This is what the product offers to consumers. In short, it is about the product and the business that offers the product.

The problem is that people don’t want to read about the business, service or product. They want to hear about what the product will do for them. So, they don’t care about the amperage of the motor in a vacuum cleaner. They care that the product will last longer than its competitors and do a better job at cleaning. Customers have problems, desires and needs that they are concerned about. Unless the writer can transform the features of the product into benefits for the customer, it will not stir people to make a purchase.

So, when you are writing about a business, product or a service, always ask yourself “so what?” This will help you to uncover the benefit that customers are interested in. Avoid merely listing features; instead enumerate the benefits that the customer will get, the problems that will be solved and the desires that will be fulfilled by using this product or service. This will make your writing more compelling to your audience.

2. Forgetting the audience

The key to good writing is to remember your audience. Without any idea about your audience, you will never be able to make the emotional connection that will drive people to take the action that your writing is urging them to take.

The solution is to do some research about your audience before you start writing. You can look at any market research available to you, but you can also communicate directly with your customers either in person or online to find out what makes them tick. You want to find out what problems, concerns, desires and needs are driving their purchasing decisions so that you can write content that appeals to these issues.

Without this kind of intimate knowledge of your audience, it is easy to fall into writing about features instead of benefits. Since you don’t know what your audience wants, you can’t address it. This means that you will wind up writing about your business, product or service without reference to any benefit it offers your target market. Be sure to think about your audience before you start writing.

3. Trying to make everyone happy

The temptation for a writer is to try to make the product or service appeal to everyone. If you do this, you will wind up writing content that is so generic and unfocused that it will appeal to no one. Instead, you want to have a laser-focus when writing. Write for a very specific kind of customer or segment of your target market. That way, the customer will feel that you are writing just for them. They will respond to your message when you speak to them so clearly. It is like calling people by name. They know you are talking to them and respond.

4. Lacking credibility

You want to write with as much authority as possible. That is why you should provide as much evidence as possible for the claims you make in your writing. You can do this by interviewing experts, providing research studies and offering testimonials. Be sure to include these to establish authority for your writing.

5. Having a poor writing process

There is a misconception that good writing is inspired. But that is not true; the best writing is the result of a disciplined process that you work through. If you are faithful to a good process, then you will not have a problem writing great copy. The first step of the process is to do some research. It is good to set a time limit on the research so you don’t spend forever searching around the Internet for good sources.

After researching, you organize your arguments in a logical order. Writing the rough draft is next. Finally, you edit your work carefully. By simply following a good process in a disciplined way, you can improve your writing and your productivity.

Good writing does not occur by magic or sudden inspiration. It requires hard work and research to get the right message to your audience. You need to identify your audience and know their needs and problems. Then you need to focus your writing so that you appeal directly to those needs rather than writing about what your business offers. Finally, you need to make your writing more focused and specific to appeal clearly to a specific and targeted segment of your audience.


More from PR Newswire’s Small Business PR Toolkit


Steve Lazuka

Steve Lazuka is the founder of Interact Media, creators of the Zerys Content Marketplace and Zerys for Agencies content marketing platforms. 

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Filed Under: Entrepreneur Tagged With: small business

I Used Social Media and Blogging to Become Famous for Nothing

January 22, 2017 by Asif Nazeer Leave a Comment


In 2006, I set out to brand myself. I had an idea that I shared with the owner of the small company at which I was employed. I called it “Publish or Perish,” and despite the lack of originality, the idea was simple, but purposeful: We needed to elevate the name recognition of our company — quickly.

The company had made a fortune working with a niche client, but unwisely, it chose to fly under the competition’s radar. In other words, it did the opposite of marketing for fear that if competitors knew how much money it was making from this niche client, it would face stiffer competition. So naturally, after years of this “guerilla obfuscation,” the niche client business dried up and now left the little-firm-that-couldn’t struggling to sell its wares to prospects who knew nothing of our work, history and values, or even if we could deliver on our promises. Rapid marketing needed to be done.

Publish, perish and politics.

With publish or perish, I argued, our team of very talented organizational designers, trainers and safety professionals would publish articles and thus get our name out there to get it associated with expertise in our industry. Well, my idea fell flat. A mousey woman with no actual marketing experience, education or aptitude had the top dog’s ear and whispered sweet gibberish into it. Print publication was dead, she said, so were trade shows. The answer was social media. We needed a Facebook page, but most importantly we needed to blog.

Related: Why Your #Small Business Must Start a Blog

I resisted, of course. I had no interest in blogging, which I still hold is, in the majority of cases, self-important dreck and a platform for those whose writing just isn’t good enough for publication. (I feel even less beneficent toward self-published books; if it isn’t eligible for academic and literary citation, I don’t see any value to it, but hey that’s just me.) At this point I might throw out a conciliatory “there are some top-shelf blogs out there…blah blah blah,” but that’s not my style. Good bloggers know when their work is good and don’t need my validation. As for the rest of you, well if you read my statement about most blogs being dreck and thought I was talking about you, I probably was. Deal with it. 

Despite my protestations I was ordered to blog. I fought and threw a tantrum to no avail, so I finally acquiesced, on one condition: I would write what I wanted without anyone else having a say-so. I also managed to convince my leaders to allow me to submit abstracts and begin a public speaking campaign. I soon learned how to become famous for nothing by using social media, key words, the Google Search algorithm and press releases. Quickly I became the Brook Shields of Safety — she’s always been famous and has big bushy eyebrows, and no one can account for either — I was famous for no apparent reason.

Press and public speaking.

I quickly learned that the true power of public speaking is the press before the event, promotion during the event and press after the event. At the time most of the major print magazines were scrambling for online content and had robots or interns using key word searches to get it. The Google algorithm leaned heavily on how many links a given post had (reasoning that the wider the distribution the more reliable and important the content).

By using a free press release site and a handful of key words carefully and artfully woven in — words like “aerospace” “automotive industry” and…well, false modesty prevents me from giving away all my secrets. Anyway, this site would blast my press release to publications looking for those key words and soon my press releases were on scores of pages, unread and unvetted. I was able to get my press releases, which had usually been run as articles, into minor and major business publications which I won’t name because they are competitors of Entrepreneur (which by the way, never fell for this Machiavellian scheme of mine).

Related: 4 Simple Steps to Creating Powerful Press Releases

Even today there are news outlets that aren’t as judicious as they had ought to be. Fox News routinely posted my Entrepreneur articles, assuming that I was a conservative business writer, until someone eventually got around to actually reading my work, and it was unceremoniously removed from the site.

The PR service allowed me to Tweet the press release, share it on Facebook and post it to LinkedIn. I used to post the links separately to LinkedIn because that way I could post it as a discussion topic in all 50 groups to which I belonged. For some reason, I keep getting thrown out of the groups on LinkedIn because many are run by the adult equivalent of the uptight high school girl who reached the pinnacle of her life and career by being voted third-runner-up for homecoming queen and alternate on student council. Such people ain’t buying what I’m selling.

It wasn’t long before I was an annual speaker at the National Safety Council, until I pointed out that in my obnoxious estimation several of their perennial speakers were nothing but snake oil salesmen, an embarrassment to the profession. I don’t burn my bridges, I dynamite them and pelt the repair crew with hot stones as they try to rebuild.

Posting and Peru.

It wasn’t long before my blog following grew: I’ve always said I’m a bit like watching an abandoned warehouse fire. You’re not glad that it’s burning, but it’s fun to watch the spectacle and nobody really gets hurt — or, if they do get hurt they should have known better than to have been inside it to begin with. I got a notice from www.wordpress.com that today is the seventh anniversary of my blog. It’s actually older than that, but I put it on ice for a while when the owner of my company finally got around to reading it and insisted that I get it approved before publishing. As is my wont, I recommended he engage in congress with himself and offered interesting and inventive suggestions of where he might consider sticking his approval. This did not look good on my review.

On WordPress, I have posted in the neighborhood of 364,000 words, plus I have spoken at over a 100 international and local venues, including an address to an International Safety Conference on Mining in the Andes, in Lima, Peru. This despite my only knowledge of mining safety at the time was to stay the hell out of one. I have 167 works in print, and I was named by the largest safety magazine to both its list of “The Most Influential People Working in Safety” and “The Young (or Relatively Young) Up and Comers in Safety.” This despite the fact I’m not young. (I am often mistaken for being younger than I actually am because of my full head of hair, youthful skin and gross immaturity.)

Related: 9 Practices for Achieving Emotional Maturity

The point I am yet again meandering around is that people try desperately and pathetically to use just one social network to build their personal brands when the true secret is to use all social media outlets as tools to get their brand out there, by using them holistically. Oh, and it helps if you can write, if your message and style are distinctive, and if your brand is of interest. Remember, you can lead a horse to water, but you can’t make him think.


Phil La Duke

Phil LaDuke is is a Safety Transformation Architect at Environmental Resources Management. An author, he writes about business, worker safety and organizational change topics on his blog. An avid user of social media for business…

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Filed Under: Entrepreneur Tagged With: small business

25 Kids That Made Millions Before Graduating High School

January 20, 2017 by Asif Nazeer Leave a Comment


It’s not out of the norm for teens to focus on school, friends, hobbies and even part-time gigs that put some spending money in their pockets. Although, there are some kids who have taken their passions and side-gigs and turned them into successful startups. Here are 25 kids who not only launched successful businesses, but made millions of dollars doing so.

1. Ashley Qualls

At the age of 14, Ashley Qualls launched a website called whateverlife.com in 2014, which was designed to provide free Myspace layouts and HTML tutorials for people in her age group. The site was so popular that Qualls received a number of offers, such as $1.5 million and the car of her choice from an anonymous buyer.

2. John Koon

Believe it or not, John Koon opened the first auto parts business in New York City at just 16-years-old. Koon made millions when the company, Extreme Performance Motorsports, became one of the main suppliers for the MTV reality show Pimp My Ride. He used his connections to start a clothing company alongside rapper Young Jeezy, which helped him earn a cool $40 million.

3. Cameron Johnson

In 1994, when he was just nine-years-old, Cameron Johnson launched a greeting card company called Cheers and Tears. By the time he reached high school, Johnson moved onto online advertising and software development, which earned him a monthly income of around $400,000.

4. Adam Hildreth

Adam Hildreth established his first company, Dubit Limited, in 1999, when he was 14. The UK-based social network became one of biggest teenage websites in the UK and now markets itself as a “Youth Marketing Agency.” Hildreth is now the brains behind Crisp Thinking, a company specializing in online child protection technology for internet service providers (ISPs).

5. Evan of YouTube

With the assistance of his dad, Evan was just eight-years-old when he started his own YouTube channel, EvanTube, which reviews toys and discusses things that kids his age are into. The channel brings in about $1.3 million annually.

6. Juliette Brindak

At 10, Juliette Brindak began creating sketched characters, which then led to a complementary all-girl tween and teen social networking site by the time she was 16. It’s estimated that her Miss O & Friends company is now worth $15 million, which is primarily through ads.

7. Tyler Dikman

Tyler Dikman started his own businesses when he just five. This has included selling lemonade, mowing lawns, babysitting and performing magic shows. By the time he was 15, he launched Cooltronics, a business that repairs computers. In just two years, which was in 2001, it was worth a million dollars.

8. Christian Owens

After teaching himself how to code in middle school, Christian Owens started his first business at the the age of 14. With Mac Bundle Box, he was able to offer simple and discounted Mac applications after he negotiated with developers and manufacturers. He also founded Branchr Advertising.

9. Adam Horwitz

When he was just 15-years-old, Adam Horwitz made it his goal to become a millionaire by his 21st birthday. After launching several start-up websites, Horwitz found success with Mobile Monopoly, an app that teaches users how to turn a profit with mobile market leads. He also started the text advertising service YepText.

10. David and Catherine Cook

David and Catherine Cook are the sibling masterminds behind myYearbook, a popular social media site based on where you go to school. In 2011, myYearbook merged with Quepasa Corporation and has been renamed MeetMe, Inc. It focuses on helping users discover new people to chat with on mobile devices.

11. Nick D’Aloisio

After learning how to code when he was 12, Nick D’Aloisio designed the app, Summly, when he was 17-years-old. Summly is an automatic summarization algorithm, which he sold to Yahoo for a $30 million.

12. Farrhad Acidwalla

While attending school in Mumbai, 16-year-old Farrhad Acidwalla launched the marketing agency, Rockstah Media, with $10 from his parents. Acidwalla is now a multimillionaire, investor and TedX speaker.

13. Maddie Bradshaw

When she was 10, Maddie Bradshaw wanted to decorate her locker. Since there was nothing on the market that interested her, she started to decorate bottle caps. Maddie became the founder and president of M3 Girl Designs, premiered on Shark Tank and wrote her own book, Maddie Bradshaw’s You Can Start a Business, Too! Even though M3 became a multimillionaire dollar business, it appears that it was too much for the Bradshaw family and they have since closed up shop.

14. Sean Belnick

In 2001, Sean Belnick founded BizChair.com, one of the first online office furniture retailers. By 2005, the company was reporting $13.6 million in sales and today is still turning a profit.

15. Ryan Kelly

Ryan Kelly is another kid who appeared on Shark Tank to secure funding for his dog treat bakery, Ryan’s Barkery. At just 11-years-old, he was able to strike a deal with Barbara Corcoran. The company is still operational, but has been renamed Ry’s Ruffery.

16. Isabella Barrett

After making a name for herself on the show Toddlers and Tiaras, Isabella Barrett launched her own jewelry and clothing lines — Glitzy Girl and Bound by the Crown Couture. Yep. She’s a nine-year-old self-made millionaire.

17. Kiowa Kavovit

At just six-years-old, Kiowa Kavovit had the guts to appear on Shark Tank and pitch Boo Boo Goo, which paints band aids onto cuts. She was able to get a $100,000 investment, and word is that the company is in negotiations with a major band aid company.

18. Fraser Doherty

At 14, Fraser Doherty began making jams using his grandmother’s recipes in Edinburgh, Scotland. By 16, he left school to work on his business full-time, which is called SuperJam. He has since founded Envelope Coffee and Beer52.

19. Mikaila Ulmer

This 11-year-old took her great grandmother’s 1940’s lemonade recipe, conquered Shark Tank and now sells her “Me & The Bees” lemonade at 55 Whole Food stores in Texas, Oklahoma, Arkansas, Louisiana and Florida. She donates a portion of her sales to local and international organizations that are committed to saving honeybees.

20. Robert Nay

Through his app Bubble Ball, Robert Nay became an overnight sensation when he was just 14. In fact, the game raked in $2 million in a mere 2 weeks. Today, Nay still develops games under his company Nay Games.

21. Madison Robinson

At the age of 15, Madison Robinson created Fish Flops. Initially, the business only sold flip-flops with teen-centric designs, however, she started to include other apparel and even created a complementary app.

22. Jack Bonneau

Like many other kids, Jack Bonneau started selling lemonade when he was eight. This Colorado native, however, took it to the next level by starting a business appropriately called Jack’s Marketplaces & Stands. The company supports other children entrepreneurs looking to start their own stands by helping them obtain the proper insurance, permits and supplies.

23. Farrah Gray

Farrah Gray launched his first business, Farr-Out Food, when he was 13. By the time he turned 14, the company was worth $1.5 million. Today, Farrah is also an investor, author, columnist and motivational speaker.

24. Cory Nieves

Cory Nieves started Mr. Cory’s Cookies in 2009 as a stand that sold hot cocoa, cookies and lemonade. Unfortunately, it was shut down by the health department. So, what did this kid do? He legally incorporated the business, came-up with his own recipes and now is a stylish 10-year-old CEO.

25. Gabrielle Jordan

After launching Jewelz of Jordan at the age of nine, Gabrielle Jordan created the Excel Youth Mentoring Institute, where he began mentoring other kids wanted to start their own businesses. 


Due

Due is a payments, eCash, online invoicing, time tracking, global payments and digital wallet solution for freelancers, #small business owners and companies of all sizes.

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Filed Under: Entrepreneur Tagged With: small business

The Best Countries to Start a Business Are . . .

January 18, 2017 by Asif Nazeer Leave a Comment


Opportunities exist everywhere — not just in your own home country or hometown. While much has been said about globalization and our increasingly connected world, if you’re starting a business, your first thought might not be to launch it in, say, Denmark.

Related: 5 Tax-Reporting Tips for U.S. Entrepreneurs Doing Business Overseas 

But it turns out that Denmark is actually a very good idea: The World Bank Group has ranked that Scandinavian nation third in the world in terms of ease of doing business there. By comparison, the United States ranks eighth.

Depending on your target audience and its needs, plus taxation laws, the nature of the local workforce and other factors, doing business overseas just might offer advantages to you that exceed those of the country where you live right now. 

Starting with a place you may be familiar with, here are some of the best countries to consider when starting a business:

The United States

What makes the United States a good country to start a business in? The workforce is diverse and skilled. It is a recognized leader in research and development as well as innovation. You can also find a wide variety of funding sources: investment firms, banks, venture capitalists and angel investors.

The U.S. #Small Business Administration suggests that you should first determine your business needs, evaluate your finances, check to see if the area is business friendly and do investigative research on other businesses in the community.

In an interview with Virgin.com, James Wilkinson, COO of Streaming Tank , extoled the benefits of business in New York. “People in New York are open and hungry to new ideas and concepts,” he said, “and once you open the doors their money will follow.” He added that New York is where much of the action happens within an organization.

The Big Apple, then, is at the center of the action. But places like Oklahoma City, Minneapolis, Miami, Atlanta, Seattle and other U.S. cities are also often cited as being good cities to launch businesses in.

Related: 5 Tips for Starting a Business Abroad

Singapore

Singapore has long been considered one of the best places to do business in the world. Hawksford Singapore is an example of a company that located there and an investor, Jim Rogers, told GuideMeSingapore.com why. Among other reasons, Rogers said, Singapore is one of the wealthiest nations in the world, is politically stable, has a strong labor force and imposes no dividend or capital gains taxes.

In 2011, former CD Baby founder and entrepreneur Derek Sivers wrote on his blog about why he too moved to Singapore, citing the ease of doing business there. In particular, Sivers noted that flights to surrounding countries are affordable, which puts Indonesia, Thailand, Malaysia, Philippines and many other countries within easy reach. Today, Sivers spreads his time between Singapore and New Zealand, also touted (see below) as a great place for starting a business.

Singapore is known for the many international businesses that station their headquarters there. Due to strong trade and investment opportunities, the city attracts global entrepreneurs and leaders and has been named the most competitive Asian country to start a business.

New Zealand

In New Zealand, incorporating a business takes only a day, and registering a property can be done in two. The workforce is skilled and educated, and labor costs are low. In terms of taxes, there are no payroll, social security or capital gains taxes. It is considered one of the easiest countries to do business.

New Zealand, small as it is, has set up several business structures: An entrepreneur can apply to be a sole trader who operates a business individually or, in several farming industries, can be part of a partnership among professionals who benefit from sharing operational costs. Another NZ structure sets up limited liability companies that are their own legal entity, separate from shareholders. And there are publicly listed companies on the New Zealand Stock Exchange (NZSX), as well.

It’s important to learn about trends and the market when you enter into a new country or location. You can look into Statistics New Zealand for market information to help decide if your business niche is suitable for New Zealand or not. 

Norway

Norway has a strong economy, and most communication with the government can be done digitally. Registering a property is fast, and complying with tax laws is relatively straightforward. Resolving insolvency in Norway is also low-cost, with fees averaging 1 percent of the bankrupt entity’s value.

There are downsides to Norway, however: Getting construction permits can be lengthy, and labor regulations can be quite rigid.

Anne Worsoe, founder of Innovation House and director of Innovation Norway, told Virgin.com that one of the best aspects of doing business in Norway was the fact that, “Norwegians are known as digitally advanced and early adopters, willing and able to pay for new technology.”

She went on to explain that the nation boasts highly skilled workers, in categories like information technology, finance, design and even music tech. Entrepreneurs there have access to industrial expertise, investors and talent.

Further, technology in Norway can help develop foreigners’ business models, Worsoe said. In the software category, she cited a company called Less Everything, which helps entrepreneurs build out their software ideas.

Norway’s business community also helps foreign entrepreneurs decide what categories to explore: Merch Informer provides merchants with information on what products are popular and niches that consumers are most interested in. 

Overall, said Babou Olengha-Aaby, CEO and founder of Mums Mean Business, who also spoke with Virgin.com, the primary benefits of doing business in Norway include “wealth, economic and governmental stability, well-developed communication and transport infrastructures and [the nation’s] longstanding trade ties with the EU.” 

United Kingdom

Incorporating a company in the U.K. is both fast and affordable, making it one of the easiest places in Europe to set up and run a business in. David Mytton, founder of server monitoring startup Server Density, gave Virgin.com the following reasons why Britain is a great place to do business:

  • It’s easier to start a business there: Incorporating a company can be completed in an hour, for £14.
  • The tax authorities understand that new companies generally aren’t profitable in their early years.
  • The British government offers various tax benefits for investors, founders and employees.

Some of the best places to start a business in the U.K. include Derby, Stoke, Belfast, Stirling and Durham.

Related: 5 Benefits Of Starting A Business Overseas

Final thoughts

The exact specifics of starting a business in a specific country are obviously subject to the town, city, state or province you choose to create your entity in. Those specifics are worth a closer look if you’re thinking about starting your new organization overseas.


Thomas Smale

Thomas Smale co-founded FE International in 2010, growing the business with zero funds from scratch to a seven-figure-a-year business. Specializing in advising and brokering the sale of established websites and online businesses, FE In…

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Business Owners Need a ‘Plan B’ for Retirement

January 14, 2017 by Asif Nazeer Leave a Comment


Are #small business owners too busy to think about retirement? That’s one take from a startling new report from BMO Wealth Management. It found only a fraction of the nation’s 28 million small business owners are prepared for retirement. For instance, 75 percent have saved less than $100,000 in retirement funds.

Small businesses, defined as companies with fewer than 500 employees, represent 99.7 percent of all employer firms — employing almost half of all U.S. workers, according to the U.S. Small Business Administration (SBA). So how is it that owners of these “little engines” that drive our economy are neglecting their own retirement?

To answer that question, we need to understand a bit about these business owners. Most established, successful business owners and professionals tend to fit in one of two camps:

Related: The Retirement Plan #Strategy Small Business Owners Need to Know About

Business owner type 1.

Your business is your primary savings and retirement plan. You reinvest most of your profits into your business. You have confidence in your business, so you keep rolling the dice in the hopes of building your company and increasing your revenues.

Many business owners are banking on selling their businesses to retire, but that is a very risky proposition. There’s no guarantee you’ll be able to sell your business for anything even close to what you think it’s worth — and you might not even be able to sell it at all.

Industries and markets get disrupted — sometimes overnight. The statistics about selling a business are sobering — only 20 percent of businesses listed for sale ever sell, and if you’re one of the lucky ones who gets it done, the IRS will take up to 45 percent of the sales price in taxes.

Business owner type 2.

These individuals are more diversified outside of their business. Some may hold conventional retirement accounts such as a 401(k), IRA or profit sharing, college savings, real estate investments or cash stashed in a savings or money market account for fast access to capital.

Both types of business owners face risks associated with conventional investments and the risks of not being able to sell their business for what they expected.

Related: 10 Flaws of Conventional Retirement Plans

The reality is that you’re doubling down on your risk by gambling with your money both inside and outside of your business. Regardless of which type best describes you, the critical question you should ask yourself is this — “What’s my ‘Plan B’ for my business?” How can you create a Plan B that will help you retire safely and securely? Start by asking what your retirement account be worth on the day you plan to tap into it? Most business owners cannot answer this question.

The problem with conventional financial and retirement planning is that it’s based on things you can’t predict or control, like how much money you’ll really have when you retire or how long it needs to last. If you don’t know the value of your retirement savings when you’re ready to tap into them, you’re gambling, pure and simple.

In his book, Predictably Irrational, behavioral economist Dan Ariely explains how we human investors typically forget about our losses and mentally exaggerate our successes. (You’ve gotta love the name of Ariely’s institute — The Center for Advanced Hindsights.)

So, let’s pause for a stock market reality check.

  • Most people saw their investment accounts plunge by 50 percent or more when the dot-com bubble burst. Many investors had moved their money into NASDAQ technology stocks, which plunged 78 percent between March 2000 and October 2002.
  • Investors who diversified beyond tech stocks didn’t fare much better. The S&P 500 lost 49 percent in that same period.
  • After the S&P 500 peaked in October 2007, it proceeded to lose 57 percent by March 2009.

That’s two heart-stopping losses we’ve experienced — just since the year 2000. But it’s even worse than that for most of us. Since 1994, DALBAR, Inc., the leading independent, unbiased investment performance rating firm, has studied the actual long-term results investors get in the market. The DALBAR 2016 Quantitative Analysis of Investor Behavior includes some truly shocking findings. Consider that over the last 30 years:

  • Investors in equity mutual funds have averaged 3.66 percent per year — beating inflation by only 1 percent!  (Was that worth the sleepless nights?)
  • Asset allocation fund investors earned only 1.65 percent per year — which didn’t even come close to beating inflation.
  • Pity those who invested in fixed-income funds — they averaged only 0.59 percent per year.

Related: Here’s How Much a Millennial Needs to Save Each Month to Retire With $5 Million

Clearly most investors, including millions of small business owners, have been digging themselves into a hole they may never be able to climb out of.

Despite the big lie Wall Street tries to sell us, you don’t have to risk your money to grow a sizeable nest egg. There are safe, predictable savings methods used by hundreds of thousands of Americans that can help small business owners take control of their financial futures and act as their own sources of financing.


Pamela Yellen

Pamela Yellen is a financial investigator and the author of two New York Times best-selling books, including her latest, The Bank on Yourself Revolution: Fire Your Banker, Bypass Wall Street, and Take Control of Your Own Financial Future. P…

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15 Marketing Tools To Check Out in 2017

January 12, 2017 by Asif Nazeer Leave a Comment


Brands working to communicate with consumers are facing more competition than ever: On a daily basis, people are bombarded with marketing messages, only some of which meet their own interests. And, over time, those consumers are learning to tune out much of the noise, making it even harder for brands to break through.

Related: 7 Online Marketing Tools That Are Totally Worth the Investment

But marketers still have plenty of tools that can help them beat the competition. Here are 15 of the top tools every marketer should consider using to make this year’s campaigns a success.

1. Guestpost.com

In 2017, guest-posting on blogs will remain one of the best ways to reach new audiences. Guestpost.com can help you find blogs that will help you maximize your posting efforts, track the process of your pitches and follow through on opportunities.

2. IFTTT

Automation can save time, but marketers sometimes have difficulty finding apps to tackle every task. IFFFT, which stands for “If This, Then That,” offers applets to help end users program their own automated tasks.

3. Wyng

Wyng is designed as a place for brands and marketers to create and manage digital marketing campaigns. Select from templates using a drag-and-drop builder and integrate your landing pages with existing software.

4. AdWords Performance Grader

If you aren’t closely monitoring your Google AdWords performance, you may be losing money. The AdWords Performance Grader is a free tool that offers a grade on your overall campaign performance, and even identifies areas where it projects that you’re wasting money.

5. Colibri.io

You can learn quite a bit about your customers by paying attention to what they’re saying online. To monitor those conversations, you’ll need a tool like Colibri.io, which helps you monitor where your customers are spending time online.

6. Crazy Egg

Your metrics should include data on how customers are interacting with various sections of your website. Crazy Egg offers heat maps that show how far visitors scroll, where they click and when they’re abandoning your site.

Related: 7 Online Marketing Tools That Are Totally Worth the Investment

7. AgoraPulse

AgoraPulse is a social media dashboard that includes offers scheduling for posts, multi-site management and built-in analytics. You can also build and manage contests, quizzes and promotions. AgoraPulse integrates with Facebook, Twitter and Instagram.

8. Todoist

Once you’ve received the go-ahead from a few blog hosts, you’ll begin the hard work of writing posts while also pitching new sites. Todoist helps you keep up with the many tasks on your to-do list every day.

9. Nuzzel

As you’re pitching ideas to blog hosts, you’ll likely find it important to keep up with what people are currently talking about. Nuzzel offers top news based on the search terms you enter. You can also sign in with your Twitter account and discover what your friends are sharing and discussing.

10. Social Image Resizer Tool

Each social media site has its own rules relating to sharing images. The Social Image Resizer Tool helps you crop and size your photos to each social media site’s specifications.

11. Wistia

If you use YouTube as part of your #strategy, you may find the site’s analytics limited. Wistia provides insight into the people watching your videos. The solution also helps you create videos that get better results.

12. Keyhole

Brands use hashtags in their marketing with little insight into how to make them work. Keyhole offers detailed analytics on various hashtags, including demographics and impressions. The information will help you better determine which hashtags to use.

13. Bananatag

Monitoring your email marketing efforts is as important as watching your website and social media platforms. Bananatag integrates with your existing email software to provide notifications when your emails have been opened.

14. VWO

A/B testing is an important part of marketing. Visual Website Optimizer (VWO) tests various versions of your site to show you the different ways you can present the same information.

15. OptimizePress

When you need a landing page for your marketing activities, OptimizePress can help. Choose from 30 different templates and customize to meet your needs. The pages integrate with WordPress if you need to connect them to your existing website.

Related: 4 Free #Small Business Marketing Tools

Marketers already know they need tools to be more effective in the work they do. It’s important to consistently evaluate those tools, though, to ensure you have the most up-to-date technology. With new solutions emerging every day, brands and marketing professionals that want to remain competitive should be keeping track of the latest trends.


Aj Agrawal

AJ Agrawal is the CEO and co-founder of Alumnify. an alumni-engagement platform.

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Why Small Businesses Should Consider Bitcoin

January 11, 2017 by Asif Nazeer Leave a Comment


In 2015 bitcoin finally made its mark: More than 100,000 businesses, including industry giants like Microsoft, Overstock.com and Dell, accepted it. But, what exactly is this mysterious “cryptocurrency” everyone has been talking about for years? And, is it time your #small business accepted it, too?

Related: 5 Ways to Participate in the Bitcoin Revolution

Here’s what you need to know about what bitcoin is, its advantages and potential drawbacks.

What is bitcoin?

Bitcoin is a cryptocurrency or an entirely digital form of money, invented in 2009. While that might not sound interesting, what sets bitcoin apart is that it’s purely person-to-person, with virtually no banks, financial institutions or government bodies standing in the way between you and your money. Bitcoin relies on a technology system called blockchain that keeps your bitcoin wallet safe and secure from fraud.

The currency’s digital format also makes for faster, cheaper, easier exchanges of cash, from which many small businesses may benefit. Overall, Bitcoin’s assets stem from its decentralization. Blockchain, the technology bitcoin was built on, allows you to not have to rely on a bank to process your financial transactions.

Here are other reasons to consider bitcoin:

1. No fees

If your 2 to 3 percent merchant transaction fees are a drain on your cash flow, then bitcoin has you covered. Bitcoin transactions typically cost between 1 percent and zero.

That’s no typo. You can send or accept bitcoins as payments with no fees attached. Since bitcoin doesn’t require a bank to verify each transaction, you don’t have to sacrifice your own revenue to the financial institutions that own your business loans or credit cards.

However, you’ll often have the option to pay an extremely small transaction fee, which can speed up your processing.

2. No wait

Maybe those fees aren’t bothering you, but waiting around for your money to arrive in your bank account does. Because there’s no centralized institution that checks every bitcoin transaction — its underlying technology, blockchain, does it for you — there’s no need to wait nearly as long to receive your payment. Bitcoin transactions are processed quickly, usually in a fraction of the time credit card transactions do.

You can charge a customer, go for a walk around the block and receive your money. Bitcoin is that fast.

3. No borders

If you export your goods and services or purchase supplies or materials from abroad, then bitcoin is a great solution for dealing with foreign transaction fees, exchange rates or currencies.

Why? Because bitcoin is a global currency, not tied to a single government or company, it ignores border restrictions. As long as your customers or suppliers accept bitcoin, you’re good to go.

4. No payment disputes

Even though bitcoin is digital, it works more like cash than credit. Bitcoin transactions are final and can’t be contested by a customer on the basis that he or she, for example, didn’t enjoy the service you provided. If you have trouble with customers disputing their credit card payments, then accepting bitcoin could help.

5. An investment opportunity

Like other currencies, bitcoin fluctuates in value. However, it’s generally less stable than the payments in cash, gold or other commodities you’re used to.

Related: The Strange Positive Effect Political Uncertainly Has on Bitcoin

While this fluctuation can be a drawback to accepting bitcoin, as we’ll discuss below, it can also have a large upside. You can look at bitcoin as an investment: By accepting bitcoins, then waiting to cash them in, you’re taking a chance on their value increasing.

Bitcoin makes investing in a currency seem much less absurd or boring. From 2011 to 2013, the value of a single bitcoin rose from $2 to $1,242. Although it has since fallen back to around $800 today, there’s still much potential for growth.

Challenges of accepting bitcoin

It’s always important to be aware of the potential dangers, as well. Here are the three largest obstacles to running a business with bitcoin.

1. It’s unregulated.

Although its decentralization is a plus, bitcoin’s lack of government support may scare some away. The U.S. government recognizes bitcoin as a valid commodity and possibly even a positive influence on financial regulation, but some other countries have restricted or banned the use of bitcoin.

2. It’s unstable.

Although bitcoin has become increasingly more stable over time, even recently beating out gold, it’s still fundamentally a currency that isn’t overseen by a single financial institution. If the economy requires it, the Federal Reserve can raise or lower interest rates, but no such option exists with bitcoin.

Some observers point to this “unstable” quality as a good thing, since the bitcoin market has no interference, but it could also make things difficult for your small business if that market suffers. You’ll want to figure out your aversion to risk before investing big in bitcoin.

3. It’s tough to plan for.

With a decentralized, volatile, purely digital currency, it can be difficult to plan financial statements, figure out taxes and determine your prices.

How can you make projections that account for large fluctuations or changing government regulations? This is not an easy task, although it is do-able. You’ll definitely need to speak with your bookkeeper and accountant before accepting bitcoin at your small business.

Related: Bitcoin Is Money, U.S. Judge Says in Case Tied to JPMorgan Hack

Overall, there’s a lot that bitcoin can help your small business with, but also plenty of question marks involved in accepting the currency. If you’re considering accepting bitcoin, sit down and determine why it can help your business and how you will deal with the challenges it may bring.


Jared Hecht

Jared is the CEO of Fundera, an online marketplace that matches small business owners to the best possible lender. Prior to Fundera, Jared co-founded GroupMe, a group messaging service that in August 2011 was acquired by Skype, which w…

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Can’t Afford a Full-Time CFO? Here Are 3 Options to Try

January 10, 2017 by Asif Nazeer Leave a Comment


As the saying goes, you have to spend money to make money. But any smart business owner knows when and where to cut down on costs and still make that statement true.

Related: What to Expect from a Part-Time CFO

Certainly, there are certain aspects of your business plan that you can’t and shouldn’t skimp out on if you want to be successful. One of the major must-haves for a business is a financial consultancy service. Otherwise, how will you know where you can and should cut down on those costs?

If the resources are there, hiring a full-time accountant or chief financial officer (CFO) is obviously the best choice. But oftentimes, for a #small business or an operation that is strapped on cash, a full-time position is not  an option. Fortunately, there are a few less expensive options that will still give you valuable insights into how your business can save, spend and grow.

A virtual CFO

Just because you need someone to look over your finances for your business doesn’t mean that person has to physically be there. A large portion of business today is done online, so why couldn’t you conduct your financial planning through the internet as well?

A virtual CFO is an outsourced service provider that offers financial assistance and guidance to an organization. This can be a single contracted accountant or even an entire team of accountants.

A virtual CFO is largely identical to a conventional CFO, the only difference being that a virtual CFO works remotely. This approach actually has an advantage in terms of communication; with the advancements we’ve seen in screen-sharing technology, remote meetings are a breeze.

Now, say you don’t want or can’t afford a CFO on retainer. A virtual CFO can also offer one-time assistance with strategic transactions, financial processes, business planning and budgeting, making this type of service one of the most versatile financial options around.

Business-plan or forecasting software

Are you entirely sure that your accountant is actually an accountant? Oftentimes, someone with inadequate financial knowledge will prematurely market himself or herself as being certified, which means you’ll be paying for inferior work. How do you know that you’re getting what you (think you) paid for?

Investing in business-plan or forecasting software is a viable option for a small business or startup. This software gives the business owner the ability to enter raw data into a template and receive back real-time, actionable knowledge about the company and its future. It also gives you total visibility into the online company’s background, eliminating the risk of hiring a phony accountant at a high salary.

While you won’t be getting person-to-person consultation, you will get an up-close look at how your business runs. This may include which processes or actions are working for your operation, and more importantly, which aren’t. LivePlan gives you business plan insights, for $20 per month. PlanGuru combines business plan and forecasting elements, for $99 per month. And Startegy, for $50 a month, combines business plan and forecasting, with an emphasis on solving accounting problems that entrepreneurs commonly experience.

Related: What You Need to Know About Hiring a CFO

A part-time or interim CFO

Have you found yourself short a CFO following a round of layoffs or an unforeseen termination? Do you lack enough income to hire a full-time financial advisor but could use such a person’s expertise? If so, consider a part-time or interim CFO.

Several agencies out there specialize in commissioning part-time and interim CFOs. Often their goal is to temporarily fill such a position for businesses that can’t afford it or have recently lost theirs. A part-time CFO is a great option for a small business that requires the knowledge of an financial advisor, but doesn’t have the budget for a full-time position. An interim CFO is the perfect solution for a business that is currently searching for another full-time CFO.

This route is more a temporary solution than a long-term plan, but getting insight from an outsider’s perspective when it comes to finances can sometimes help.

Going the traditional route by hiring a full-time CFO or accountant is definitely going to give you the most return on your investment — you develop an in-person relationship and get to work closely with this professional over time. Unfortunately, these experts come at a high price and sometimes don’t fit the budget of a small business or startup.

Related: A CFO’s Perspective on Mastering Time When Your Startup Needs You Most

But all hope is not lost for the budding business owner: There are many options out there that offer comparable knowledge and expertise for a fraction of the price.


Peter Daisyme

Peter Daisyme is the co-founder of Palo Alto, California-based Hostt, specializing in helping businesses with hosting their website for free, for life. Previously he was the co-founder of Pixloo, a company that helped people sell their…

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