Archives for November 2022

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As a business owner in the real estate industry, you naturally understand the importance of reaching out to new clients. But what about focusing on reaching out to local customers? It goes without saying that SEO is a sophisticated and ever-changing beast. But did you realize that local SEO is an excellent approach for connecting with clients who are looking for real estate businesses like yours in your region? Here’s how real estate SEO works.

When someone searches for “real estate [your city],” Google displays a map listing nearby real estate agents. Your goal is to get your business listed on this map.

To do this, you must ensure your website is optimized for local search. It means including your city and state in your titles and meta descriptions and creating pages specific to your location. You should also create relevant content for your potential customers, such as blog posts about buying or selling a home in your city. Make sure to contact RealEstateSeo.agency for a more detailed consultation.

Analyze Your  Competitors’ Sites  

As a real estate agent, it’s important to understand how SEO works and how your competitors use it. To this end, here are some tips on how to monitor the situation properly.

1. Check Your Competitors’ Rankings on Google

Use the “site:” command to indicate where their website ranks for relevant keywords. If they consistently reach the top results, that means they have a proper SEO strategy.

2. Take a Look at their Backlink Profile

Next, get a tool like Ahrefs to see which websites link to their site. If they have a lot of high-quality backlinks, then they’re likely doing well with SEO.

3. See What Kind of Content They’re Producing

Are they writing blog posts, creating videos, or doing podcasts? Whatever content they’re creating, try to produce similar content. However, be sure to make yours an even higher quality.

RELATED ARTICLE: 9 GREAT SEO TIPS FOR YOUR SMALL BUSINESS

Optimize On-Page SEO for Your Real Estate Site

As the first step in your real estate SEO plan, on-page optimization is key to success. By ensuring your website is properly optimized, you’re setting the foundation for a successful campaign.

RELATED ARTICLE: A GOOD SEO CAMPAIGN NEEDS GREAT ON-PAGE OPTIMIZATION

So what exactly is on-page optimization? And what steps do you need to take to ensure they consistently appear optimized?

On-page optimization is the process of improving individual web pages so they rank higher and get more relevant traffic in search engines. Its main aim is to improve a website’s visibility in search engine results pages (SERPs).

Many factors contribute to a website’s ranking in SERPs, and on-page optimization is just one way to improve your website’s visibility. However, it is an important part of any SEO strategy and should not be overlooked.

Here are a few things to keep in mind when optimizing your website for real estate SEO:

• Find the right keywords according to your location
• Use your city and state name in titles and descriptions
• Include images and videos
• Use alt tags for all images

Improve Off-Page SEO on Your Real Estate Site

Off-page SEO is the process of optimizing your website for Google search results by promoting it on other platforms. It is crucial because it helps you improve your visibility and organic traffic.

There are many ways to promote your website, but some of the most effective methods include guest posting, social media marketing, and directory listings.

● Tap into Guest Posting to Get Backlinks for Your Real Estate Site

Guest posting involves writing an article for another industry website with a link to your site. This is a great way to get high-quality backlinks from authoritative sources.

● Get Good at Social Media Marketing

Social media marketing raises awareness of your brand and drives traffic to your website. In addition, creating shareable content and engaging with potential customers on platforms like Twitter and LinkedIn can help you reach a wider audience.

● Rely on Directory Listings to Improve SEO for Your Real Estate Site

Directory listings provide another way to improve your off-page SEO. There are many different types of directories, and each offers benefits. Some are focused on specific industries or geography. Others offer listings for businesses of all types. And many others provide reviews and ratings, which can help boost your SEO.

To get the most from directory listings, be sure to choose high-quality directories that are relevant to your business. Also, take the time to create accurate and complete listings with keyword-rich descriptions. You can improve your real estate SEO and attract more leads and customers by taking these steps.

Pay Close Attention to Local SEO

Track Your Keywords Rankings 

Will You Get a Good Return on Your Investment in Real Estate SEO?

Conclusion

Featured image by Bjoern Wylezich

Dangerous goods are materials that pose a risk to health, property, and the environment. These include flammable substances like chemicals, lithium-ion batteries, or explosives. Dangerous goods can be solid, liquid, or gas.

Shipping dangerous goods can make anyone feel anxious. Follow the tips here and ship your products safely.

RELATED ARTICLE: HOW INTERNATIONAL SHIPPING CAN BOOST YOUR BUSINESS

1.  Know Your Hazardous Products

It is the shipper’s job to classify a particular package as dangerous or not to the carrier. In addition, they must mark it correctly on the package so others handling the cargo know the potential hazard the goods may have.

According to the UN Committee of Experts on the Transport of Dangerous Goods, dangerous goods are classified into nine classes based on the risks they constitute. These classes are further divided into substances, from those having minimum hazardous effects to those that are fatal.

2.  Follow Proper Packing Protocols for Dangerous Goods

As a shipper, you must ensure the cargo’s safety when transferring your goods whther by air, over land, or on the ocean. After identifying which class of hazardous goods you want to transport, you can prepare the packing accordingly.

Typically, shippers use 4G and 4GV fiberboard boxes when shipping dangerous goods. These are UN-approved packaging. They are popular choices for shipping. Though both the boxes are almost the same, 4G and 4GV packaging are slightly different.

In 4G packaging boxes, when testing, the replacement contents must be exactly the same in terms of weight (for solids) and density (for liquids) as the original products.

On the other hand, 4GV packaging permits non-specific inner packaging, allowing only one-half the gross weight of the original contents. That is, you can choose any inner packaging of your choice. For example, on a 10 kg product, such as glass bottles, drums, plastic bottles, and such, you can use cushioning along with other packing accessories. This will permit you 5 kg for the inner packaging.

For the outer layer packaging, you should use high-quality double-walled boxes to avoid damage. Whether you choose 4G, 4GV, or other boxes for packaging, each of them must have undergone drop tests. This is how the UN approves the right box for packing dangerous goods. So research, plan, and learn packaging tips. Know whether your selected box can withstand the weight of other boxes and whether or not it survives the drop test.

RELATED ARTICLE: 4 TOP PACKAGING TIPS TO AVOID SHIPPING DAMAGE

After all that, it is your job to ensure the boxes are marked and labeled properly. Markings should mention the weight, class, and division of the dangerous goods you are transporting so everyone who handles your packages will be aware of the hazard and handle the cargo accordingly.

Another important point to remember when packing your goods is to keep certain items or materials away from each other. For instance, if you’re transporting combustible liquids, keeping any kind of electrical equipment away from them is a good idea.

3.  Learn the Shipping Rules and Regulations That Apply to Dangerous Goods

Whether you’re a shipper or a carrier, there is plenty of information regarding shipping rules and regulations available online and for free. You can find out whether or not the goods you’re planning to ship are dangerous and if shipping them is even possible.

Another important point is that there are different rules and regulations based on whether you’re shipping via air, road, rail, or ocean. Check and follow the procedures to avoid any difficulties when declaring your goods.

Image by Dashu83 via Freepik

4.  Find the Right Container for Your Dangerous Goods

If you’re transporting dangerous goods, stacking them in a cargo container is better than other methods. Carriers will give you three or four free days after discharge from the vessel to ship to your destination. But if your cargo runs late, you’ll have to pay additional fees.

But quick transportation of your goods is not guaranteed. So choose the perfect container so your goods will be safe and secure. You can also select freight forwarding services that will organize, store, distribute, and provide documents for dangerous goods.

RELATED ARTICLE: 5 THINGS TO KEEP IN MIND WHEN CHOOSING A FREIGHT FORWARDER

If you are also transporting non-dangerous materials in the same shipment, placing your hazardous goods near the container door is a good idea. This way, in the event of leakage or a fire, the hazardous materials can be immediately accessed and thrown out without damaging other goods.

5.  Prepare the Necessary Documentation

For every product, there is a different document to prepare. So first, identify which goods are listed as dangerous and which are not so as to make it easier for you to prepare. You’ll find that some items may seem harmless to you, but they can be, in fact, quite lethal.

The ones you need to watch for are goods such as flammable liquids, oxidizers, oxygen tanks, poisons, radioactive materials, and chemical substances. For instance, it may surprise you to know that lithium-ion batteries, aerosol sprays, hair sprays, perfumes, wine, household cleaners, pesticide products, and the like are dangerous goods. Moreover, each of them requires a different document.

Make sure you have the proper documents and certificates if you’d like to ship your goods without any trouble. Undeclared dangerous goods will have to face the consequences. Not only that, but someone could get hurt while transporting your shipment if they don’t know they are handling dangerous goods.

6.  Provide Proper Training to Your People

Featured image by Steve Buissinne from Pixabay

Surprisingly, even in 2022, the mobile apps industry is still growing. According to Statista, in the third quarter of 2022, users downloaded approximately 27 billion apps from Google Play and 8.2 billion apps from the Apple App Store.

The number of smartphones and mobile devices increases day by day. Businesses meanwhile create innovative mobile apps to meet demand and attract new customers. It is no wonder that mobile app development solutions and services that facilitate building, hosting, and maintaining mobile apps also sprout up like mushrooms.

In other words, the mobile apps industry continues to boom. And the leader in the sphere is, of course, Microsoft.

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Microsoft Azure Mobile Apps: A Description

Microsoft Azure App Service: Its Features and Benefits

Types of Azure App Services

Microsoft Azure App Service Features

Key Benefits of Microsoft Azure App Service

Microsoft Azure Mobile Apps: Purpose and Scope

Technically, Azure Mobile Apps is part of Azure App Service, designed to cover the specific needs of mobile application developers. Generally speaking, Azure Mobile Apps is a set of client and server libraries for adding authenticated data access and offline synchronization to your mobile applications.

Azure Mobile Apps framework supports:

• ASP.NET Core for .NET 6
• The .NET Standard 2.0 Client – Xamarin (Native and Forms), UWP, WPF
• .NET 6 Client – MAUI and Windows App SDK (WinUI3)

After you create a mobile app on Azure, you can then download a clean project for each mobile platform that is already configured to communicate with your backend. Accordingly, you don’t have to lose time on configurations. Additionally, the service allows for granular access control for each use. For example, a specific user can access data only from specific tables. This way, each user’s personal data is kept secure.

Moreover, the integration of Facebook authentication takes less than 15 minutes. All in all, Azure Mobile Apps is your reliable assistant in developing native mobile applications for iOS, Android, Windows, or macOS.

Azure Mobile Apps Features

• Seamless integration with SQL, Oracle, SAP, MongoDB, and more
• Possibility to connect to on-premises data
• Autoscaling to millions of devices
• Customization of push notifications across platforms, with customer segmentation
• Integration with social media like Facebook, Twitter, and Google
• Single sign-on with Active Directory
• Offline mode of operation and synchronization
• Client SDKs

Microsoft Azure’s popularity is growing rapidly nowadays, with more and more businesses moving their workloads to Azure Cloud. It is the second largest cloud service provider, with a 24% market share. Azure provides a wide range of unique products and services bound to simplify mobile app deployment and management experience.

Conclusion

Azure Mobile Apps boasts rich functionality, including cloud-based backends for mobile applications, provision of data storage, online and offline synchronization, authentication, push notifications, and more. With Azure Mobile Apps, you can build your application backend without having to invest much time, energy, or money.

RELATED ARTICLE: HOW TO CREATE AN ON-DEMAND DELIVERY APP

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The best way to build your business is to define who needs the products or services you provide and promote them accordingly. But marketing requires many tools to complete the tasks quickly and effectively. Among the most invisible—but no less valuable—are proxy services. Checked proxies help find, manipulate, and save data accurately so that you have the best result with the least information saved about you. Why are proxies helpful for business in general, and how do they help with marketing? SOAX suggests some ideas.

Proxy Services: How Do They Work?

Why Is It Advantageous to Use Proxies in Business?

What Are the Best Proxy Features for Marketers?

What Are SOAX Opportunities for Business?

Cryptocurrency trading is a booming industry that has become increasingly popular among investors in recent years. This growing popularity has led to a spike in the development of the crypto trading bot. These bots help investors become more successful by automating their trades.

Indeed, an AI trading bot can be quite helpful and save traders lots of precious time. But the best crypto trading bots aren’t free. So let’s look into the amount of money you’d need to invest before you’re able to use one such bot to make a profit.

RELATED ARTICLE: WHY LEARNING ABOUT FINTECH IS CRUCIAL

The Cost of Developing a Crypto Trading Bot

Free Crypto Trading Bots and Their Risks

Featured image by Mohamed Hassan from Pixabay 

One of the keys to achieving success for your company is to have clear goals. Without goals, your business will take a long time to develop and fumble along the way.

Goals can serve as a motivation for you as the founder, as well as for your team. Together, then, you can collaborate and take your business to a higher level.

However, often the date that has been set for accomplishing a goal passes by without any accomplishment. A question arises when this happens: How do you make your business goals come true and not remain a mere dream?

You start by creating milestones to serve as guidelines. Here are some of the strategies you can follow in order to realize your business goals and achieve success for your company.

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Set Realistic Milestones with Deadlines to Accomplish Company Goals

Set milestones along the way as markers on your journey toward achieving your company goals. Remember, however, that each milestone must have its own set deadline.

Additionally, you want to make sure to set each deadline in a realistic manner. Consider the number of milestones that your team must achieve. Then adjust according to your company’s human resources and the time required to complete each milestone. Don’t forget to consider the level of difficulty of each milestone.

To set effective milestones for your business, here are some important things to consider:

Define Milestones as Clearly as Possible

Company goals can be more easily achieved if you have a real action plan. An action plan is an organized plan that details the actions your team needs to take to achieve the overall goal. Without an action plan, you will find it difficult to stay on track to achieve your business goals. So don’t set milestones carelessly.

Set Realistic Deadlines

Set an exact date when you want to reach a particular milestone. Having an exact date in mind will make it easier for you and your team to stay on track.

Hold People Accountable

Appoint someone to be responsible for achieving each milestone. Make sure the person has the abilities the project requires. As a business owner, you may have to work on other matters from time to time. Therefore, it won’t be easy for you to remember every small detail of each milestone and its deadline. Being able to trust someone on your team to be in charge of this will really make a difference for you and for the company in achieving your goals.

However, if your team lead communicates with you that achieving a particular milestone is simply not possible, be flexible. Be willing to loosen the deadline or lower the target number. If you try to force something to happen when your team doesn’t have the means to achieve it, you will overwhelm your workers. Some team members might even burn out.

Make Milestones Measurable

Milestones without a clear date for a deadline and a number as the target will make it hard for anyone to know whether the team has successfully achieved it or not. An example of a measurable target would be, “To increase social media followers by 50% by the end of the second year after the business has launched.” This is a clear milestone that will be easy for you to measure.

Monitor and Update Developments Toward Milestones Regularly

To find out how each milestone is progressing, schedule regular meetings for the entire team. These can be weekly or biweekly full team meetings, to give every team member a chance to understand how far along each milestone has progressed. In the meeting updates, team members can ask questions. Listen carefully as they talk about the difficulties or challenges the team is facing. The team as a whole can brainstorm about solutions to those challenges.

These meetings also provide chances for you to monitor milestone targets the team is missing or not on track to accomplish. This also gives you opportunities to discuss solutions the team can implement quickly. Simultaneously, you can also evaluate each team member’s performance.

Make Sure Company Goals Are Visible to All Team Members

After setting company goals and the milestones you need to hit to achieve them, make sure every member of your team knows each one of them. Usually, milestones are only discussed at the end of the year as a way for the company and its teams to welcome the new year. But after the excitement of the new year has passed, the milestones are soon forgotten.

To ensure this does not happen in your company, you and your team should keep track of company goals and milestones on a visible platform.

For example, you could create a board that lists all the milestones and targets. Place it in areas where employees often pass. Additionally, utilize software for team management. Then managers will have regular reminders to keep team members informed.

By making milestones more visible, team members will better understand the importance of their roles.

RELATED ARTICLE: HOW A PROJECT MANAGER CAN BUILD A STRONG TEAM OF SPECIALISTS

A Final Note About Your Company Goals

If you are about to start building your first business and need help with Singapore company incorporation, check out WealthBridge. They provide superb company registration and can assist you in achieving your business goals. They will help you with every step along the way.

RELATED ARTICLE: 5 TIPS TO INCREASE YOUR TEAM’S PRODUCTIVITY

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Email campaigns can be one of your most effective tools in driving traffic to your site and heightening conversions. In fact, email marketing is so popular and so effective that statistics show that 33% of all marketers send emails a few times a week. Another 26% send emails several times a month. Email marketing is so highly effective because you are targeting your direct audience with content that you know they want to see (hopefully).

So, how do you put together an effective campaign? How do you ensure you gain those opens and click-throughs to your site? We thought we would unpack everything you need to know about the secret to successful email marketing and how you can achieve it.

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Have a Good Email Template in Place

One of the secrets that successful marketers have about their emails is that they use templates. They create the template from the outset and re-use it, simply changing up the information within the email based on their needs.

They do this for two reasons. Firstly, it reduces the amount of work and resources they need for the creation of the email. This is because they simply need to concentrate on the content and not the entire new structure. Secondly, your customers become accustomed to your emails and know what to expect from them.

In saying that, it is important to know that not all of your emails will be the same. Your weekly blog template will be different from your follow up email template, for example. But if you get them all streamlined from the outset, you will have all of your templates ready to go.

Focus on Your Content

Focus on the Email Features

Monitor, Measure, and Test Everything

The Bottom Line

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Your company is expanding, and you’re ready to bring your brand into a new market. You have a chance to make a splash and build brand familiarity in a new city or region, but a successful brand launch is no easy accomplishment.

However, you have a number of channels at your fingertips. Moreover, these ideas should help you get your next branding campaign off the ground. You can generate buzz and make a deep impression wherever you expand next.

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#1 Test a New Market with a Pop up Shop

A pop up shop is one of the best ways to test out a market before you commit all the way. The benefits of a pop up shop include:

• Affordability
• Buzz
• Low risk
• Generating brand awareness
• Creating urgency

Pop up shops are most successful for brands with widespread recognition in markets where they don’t yet operate. However, they can also be a launching point for a broader brand awareness campaign. This is because limited-time events get people excited and motivate them to check out something new.

#2 Brand Activations Connect You with a New Audience

Pop up shops don’t work for all business models, but that doesn’t mean they can’t get out into the world and reach audiences directly. Brand activations can help any kind of business, whether you’re heading out into the street to meet consumers directly or going to trade shows and conferences to build B2B connections.

Not surprisingly, successful brand activation is one that people notice and remember. They revolve around some kind of experience that’s relevant and fun.

For example, one effective way to get people to pay attention is a digital billboard rental. Digital billboards today are portable, weather rated, and offer interactivity in both indoor and outdoor environments. You can even incorporate interactive features such as gamification experiences and augmented reality.

Image by Rawpixel via Freepik

Brand activations are your way to connect directly with people in a new market. It’s important that you make a big first impression. So create an experience that will draw people in and make sure they remember you.

#3 Community Sponsorships Build Recognition

Sponsoring local events or festivals will help build recognition in your new market, and it can open up opportunities for brand activations and live events onsite.

Community sponsorship is a way to build familiarity, trust, and goodwill in a new market. Target events and causes that align with your brand or appeal to your target demographics.

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#4 Work with Key Influencers in the New Market

Identifying and working with key influencers in your target market will help you communicate directly with the segment you’re after. Influencer marketing helps you expand your brand with the right audiences on social media.

There is a growing understanding that bigger is not always better. Nano and micro-influencers are social media accounts with fewer than 100,000 followers. Nonetheless, despite their smaller audiences, they have dedicated follower bases and great engagement metrics.

So find the right niche, and you can get more engagement right where you need it.

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#5 Keep Live Content Alive on Social Media

If you’ve planned a brand activation or community sponsorship event, make the most of the content you’ve generated by integrating it into social media. Turn your live events into the backbone of your campaign.

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