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You are here: Home / 2022 / Archives for November 2022

Archives for November 2022

How Real Estate SEO Works – Running Your Business

November 28, 2022 by Asif Nazeer Leave a Comment


Featured image by Tumisu via Pixabay

As a business owner in the real estate industry, you naturally understand the importance of reaching out to new clients. But what about focusing on reaching out to local customers? It goes without saying that SEO is a sophisticated and ever-changing beast. But did you realize that local SEO is an excellent approach for connecting with clients who are looking for real estate businesses like yours in your region? Here’s how real estate SEO works.

When someone searches for “real estate [your city],” Google displays a map listing nearby real estate agents. Your goal is to get your business listed on this map.

To do this, you must ensure your website is optimized for local search. It means including your city and state in your titles and meta descriptions and creating pages specific to your location. You should also create relevant content for your potential customers, such as blog posts about buying or selling a home in your city. Make sure to contact RealEstateSeo.agency for a more detailed consultation.

Analyze Your  Competitors’ Sites  

As a real estate agent, it’s important to understand how SEO works and how your competitors use it. To this end, here are some tips on how to monitor the situation properly.

1. Check Your Competitors’ Rankings on Google

Use the “site:” command to indicate where their website ranks for relevant keywords. If they consistently reach the top results, that means they have a proper SEO strategy.

2. Take a Look at their Backlink Profile

Next, get a tool like Ahrefs to see which websites link to their site. If they have a lot of high-quality backlinks, then they’re likely doing well with SEO.

3. See What Kind of Content They’re Producing

Are they writing blog posts, creating videos, or doing podcasts? Whatever content they’re creating, try to produce similar content. However, be sure to make yours an even higher quality.

RELATED ARTICLE: 9 GREAT SEO TIPS FOR YOUR SMALL BUSINESS

Optimize On-Page SEO for Your Real Estate Site

As the first step in your real estate SEO plan, on-page optimization is key to success. By ensuring your website is properly optimized, you’re setting the foundation for a successful campaign.

RELATED ARTICLE: A GOOD SEO CAMPAIGN NEEDS GREAT ON-PAGE OPTIMIZATION

So what exactly is on-page optimization? And what steps do you need to take to ensure they consistently appear optimized?

On-page optimization is the process of improving individual web pages so they rank higher and get more relevant traffic in search engines. Its main aim is to improve a website’s visibility in search engine results pages (SERPs).

Many factors contribute to a website’s ranking in SERPs, and on-page optimization is just one way to improve your website’s visibility. However, it is an important part of any SEO strategy and should not be overlooked.

Here are a few things to keep in mind when optimizing your website for real estate SEO:

  • Find the right keywords according to your location
  • Use your city and state name in titles and descriptions
  • Include images and videos
  • Use alt tags for all images

Improve Off-Page SEO on Your Real Estate Site

Off-page SEO is the process of optimizing your website for Google search results by promoting it on other platforms. It is crucial because it helps you improve your visibility and organic traffic.

There are many ways to promote your website, but some of the most effective methods include guest posting, social media marketing, and directory listings.

● Tap into Guest Posting to Get Backlinks for Your Real Estate Site

Guest posting involves writing an article for another industry website with a link to your site. This is a great way to get high-quality backlinks from authoritative sources.

● Get Good at Social Media Marketing

Social media marketing raises awareness of your brand and drives traffic to your website. In addition, creating shareable content and engaging with potential customers on platforms like Twitter and LinkedIn can help you reach a wider audience.

● Rely on Directory Listings to Improve SEO for Your Real Estate Site

Directory listings provide another way to improve your off-page SEO. There are many different types of directories, and each offers benefits. Some are focused on specific industries or geography. Others offer listings for businesses of all types. And many others provide reviews and ratings, which can help boost your SEO.

To get the most from directory listings, be sure to choose high-quality directories that are relevant to your business. Also, take the time to create accurate and complete listings with keyword-rich descriptions. You can improve your real estate SEO and attract more leads and customers by taking these steps.

Pay Close Attention to Local SEO

Local SEO aims at optimizing your website to rank higher in search results for keywords related to your business in a particular geographic area. For example, if you’re a real estate agent in New York, you’ll want to optimize your site for keywords like “New York real estate” or “homes for sale in New York.”

To do this, you’ll need to create relevant content for your target market and include the keywords you’re targeting. You can also contact a professional agency if you want good results. They usually have a team of experienced SEO experts who know how to get a service to rank high in search engines like Google.

Track Your Keywords Rankings 

Tracking your keyword rankings is an excellent technique to track your progress and report your results. There are several approaches to this. One method is to utilize a tool such as Google Analytics. A keyword ranking tracker, such as Moz or Ahrefs, is another option.

Both methods will give you insights into your keywords’ performance and where to improve. However, using multiple tools is best if you want the most accurate results.

This can be time-consuming, but it’s worth it if you want to improve your SEO. By tracking your progress, you can see what’s working and what isn’t and make changes accordingly.

Will You Get a Good Return on Your Investment in Real Estate SEO?

You may want to know what your ROI will be with real estate SEO. Will it be worth the time and effort required to optimize your website for search engines?

Yes, it will. A recent NAR study found that 55% of buyers find their home online, and that number will only grow. That means that if your website isn’t optimized for search engines, you could miss out on many leads.

RELATED ARTICLE: A BEGINNER’S GUIDE TO INVESTING IN RENTAL PROPERTIES

Conclusion

All in all, real estate SEO is the process of optimizing your website for Google search to earn more visibility and organic traffic. It requires both on-page and off-page optimization techniques and a solid understanding of how Google ranks websites. It is a slow process, without a doubt. However, with a little time and effort, you can see significant improvements in your website’s traffic and ranking.

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Top 6 Safety Tips for Shipping Dangerous Goods – Business

November 24, 2022 by Asif Nazeer Leave a Comment


Featured image by Bjoern Wylezich

Dangerous goods are materials that pose a risk to health, property, and the environment. These include flammable substances like chemicals, lithium-ion batteries, or explosives. Dangerous goods can be solid, liquid, or gas.

Shipping dangerous goods can make anyone feel anxious. Follow the tips here and ship your products safely.

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1.  Know Your Hazardous Products

It is the shipper’s job to classify a particular package as dangerous or not to the carrier. In addition, they must mark it correctly on the package so others handling the cargo know the potential hazard the goods may have.

According to the UN Committee of Experts on the Transport of Dangerous Goods, dangerous goods are classified into nine classes based on the risks they constitute. These classes are further divided into substances, from those having minimum hazardous effects to those that are fatal.

2.  Follow Proper Packing Protocols for Dangerous Goods

As a shipper, you must ensure the cargo’s safety when transferring your goods whther by air, over land, or on the ocean. After identifying which class of hazardous goods you want to transport, you can prepare the packing accordingly.

Typically, shippers use 4G and 4GV fiberboard boxes when shipping dangerous goods. These are UN-approved packaging. They are popular choices for shipping. Though both the boxes are almost the same, 4G and 4GV packaging are slightly different.

In 4G packaging boxes, when testing, the replacement contents must be exactly the same in terms of weight (for solids) and density (for liquids) as the original products.

On the other hand, 4GV packaging permits non-specific inner packaging, allowing only one-half the gross weight of the original contents. That is, you can choose any inner packaging of your choice. For example, on a 10 kg product, such as glass bottles, drums, plastic bottles, and such, you can use cushioning along with other packing accessories. This will permit you 5 kg for the inner packaging.

For the outer layer packaging, you should use high-quality double-walled boxes to avoid damage. Whether you choose 4G, 4GV, or other boxes for packaging, each of them must have undergone drop tests. This is how the UN approves the right box for packing dangerous goods. So research, plan, and learn packaging tips. Know whether your selected box can withstand the weight of other boxes and whether or not it survives the drop test.

RELATED ARTICLE: 4 TOP PACKAGING TIPS TO AVOID SHIPPING DAMAGE

After all that, it is your job to ensure the boxes are marked and labeled properly. Markings should mention the weight, class, and division of the dangerous goods you are transporting so everyone who handles your packages will be aware of the hazard and handle the cargo accordingly.

Another important point to remember when packing your goods is to keep certain items or materials away from each other. For instance, if you’re transporting combustible liquids, keeping any kind of electrical equipment away from them is a good idea.

3.  Learn the Shipping Rules and Regulations That Apply to Dangerous Goods

Whether you’re a shipper or a carrier, there is plenty of information regarding shipping rules and regulations available online and for free. You can find out whether or not the goods you’re planning to ship are dangerous and if shipping them is even possible.

Another important point is that there are different rules and regulations based on whether you’re shipping via air, road, rail, or ocean. Check and follow the procedures to avoid any difficulties when declaring your goods.

Image by Dashu83 via Freepik

4.  Find the Right Container for Your Dangerous Goods

If you’re transporting dangerous goods, stacking them in a cargo container is better than other methods. Carriers will give you three or four free days after discharge from the vessel to ship to your destination. But if your cargo runs late, you’ll have to pay additional fees.

But quick transportation of your goods is not guaranteed. So choose the perfect container so your goods will be safe and secure. You can also select freight forwarding services that will organize, store, distribute, and provide documents for dangerous goods.

RELATED ARTICLE: 5 THINGS TO KEEP IN MIND WHEN CHOOSING A FREIGHT FORWARDER

If you are also transporting non-dangerous materials in the same shipment, placing your hazardous goods near the container door is a good idea. This way, in the event of leakage or a fire, the hazardous materials can be immediately accessed and thrown out without damaging other goods.

5.  Prepare the Necessary Documentation

For every product, there is a different document to prepare. So first, identify which goods are listed as dangerous and which are not so as to make it easier for you to prepare. You’ll find that some items may seem harmless to you, but they can be, in fact, quite lethal.

The ones you need to watch for are goods such as flammable liquids, oxidizers, oxygen tanks, poisons, radioactive materials, and chemical substances. For instance, it may surprise you to know that lithium-ion batteries, aerosol sprays, hair sprays, perfumes, wine, household cleaners, pesticide products, and the like are dangerous goods. Moreover, each of them requires a different document.

Make sure you have the proper documents and certificates if you’d like to ship your goods without any trouble. Undeclared dangerous goods will have to face the consequences. Not only that, but someone could get hurt while transporting your shipment if they don’t know they are handling dangerous goods.

6.  Provide Proper Training to Your People

Since you’re reading this article, you probably work in some facet of the shipping industry. As you probably know, many people are involved in the process, from packing and labeling to storing and loading.

Only those who are well-trained and who are aware of the risks and dangers should handle hazardous goods. Therefore, train every person directly or indirectly involved in the process so they know what to do in an emergency. These people include cargo handlers, truck drivers, machine operators, packers, administrative staff, and others.

The Bottom Line

Shipping dangerous goods requires a high level of planning. Whether you’re the shipper or the carrier, you need to ensure perfect packaging and labeling and follow the rules and regulations of whichever mode of transport you use.

Train your people and educate them on handling the effects of dangerous goods should it come to a worst-case scenario. You must also have all the necessary documents and certificates ready to avoid discrepancies. In the end, your people are essential to the entire process.

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Microsoft Azure Mobile Apps Drive the Future of Mobile – Business

November 21, 2022 by Asif Nazeer Leave a Comment


Featured image by Steve Buissinne from Pixabay

Surprisingly, even in 2022, the mobile apps industry is still growing. According to Statista, in the third quarter of 2022, users downloaded approximately 27 billion apps from Google Play and 8.2 billion apps from the Apple App Store.

The number of smartphones and mobile devices increases day by day. Businesses meanwhile create innovative mobile apps to meet demand and attract new customers. It is no wonder that mobile app development solutions and services that facilitate building, hosting, and maintaining mobile apps also sprout up like mushrooms.

In other words, the mobile apps industry continues to boom. And the leader in the sphere is, of course, Microsoft.

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Microsoft Azure Mobile Apps: A Description

Microsoft Azure Mobile Apps (also known as the Microsoft Data Sync Framework) is a cloud computing service provided by Microsoft. It is an HTTP-based mobile application development platform and solution for the Microsoft Azure cloud computing platform. Its goal is to give businesses total control over their applications’ development and hosting.

The Azure Mobile Apps framework provides your mobile application with secure authentication, effective data querying, and the capabilities for offline data synchronization. Notification Hub lets you create smart push notifications that you can adjust for individual customers to drive mobile engagement. In fact, Azure Mobile Apps is a SaaS-based, data-driven user engagement platform. It delivers real-time user segmentation, app user analytics, context-aware smart push notifications, and in-app messaging across all connected devices.

Azure Mobile Apps is designed to work with Azure App Service. It’s based on ASP.NET 6. Thus, it can also be run as a container in Azure Container Apps or Azure Kubernetes Service.

Microsoft Azure App Service: Its Features and Benefits

Azure App Service is a fully managed platform-as-a-service (PaaS) solution developed by Microsoft. As a result, it lets you create and host web applications, mobile backends, and RESTful APIs in the programming language of your choice without having to manage infrastructure.

Types of Azure App Services

  • 1.Web Apps
  • 2.API Apps
  • 3.Logic Apps
  • 4.Mobile Apps

Organizations that take advantage of Microsoft Azure App Service benefit greatly from its adaptability. You get everything you need right out of the box. This means you can start building mobile apps immediately, which makes it a ready-to-use solution. Moreover, with the cloud at their service, users may also increase the number of resources available to their apps at any one time.

Significantly, global leaders such as Heineken, NBC News, AccuWeather, AccuWeather, Absolut, Real Madrid, and Paramount are Microsoft Azure App Service users.

Microsoft Azure App Service Features

The Microsoft Azure App Service solution gives consumers access to a wide range of features:

  • Users can scale it manually or automatically. Microsoft Azure App Service allows developers to determine how their apps automatically grow and shrink. In other words, depending on your needs, you can use the auto-scaling capability manually. Alternatively, you can program it to rescale automatically.
  • Users can also readily integrate Microsoft Azure App Service with a variety of integrated development environments (IDE) software packages. This therefore opens up a wide range of analytic, debugging, and monitoring possibilities for programmers.
  • There are a number of deployment slots. Users may test and deploy new versions of mobile apps in these virtual environments they develop them. Accordingly, this feature allows developers to ensure that they can fix any bugs before the new version of the program goes into production.

By the way, you can further expand the range of features using dbForge SQL Tools. This is a development tool pack that provides many essential features for any Azure SQL developer.

Key Benefits of Microsoft Azure App Service

Security

Through the implementation of PCI security requirements, Microsoft Azure App Service provides enterprise-level and industry-standard SLAs. Users don’t have to worry about security threats while designing their applications using Microsoft Azure App Service because the development process is safe.

Flexibility

Another key point is that app development may be done from any location. Using Microsoft’s global data center, developers may bring together teams from across the world, even if they are spread across continents. This is because the data center is capable of handling any hosting requirements.

Support for a Wide Range of Formats and Languages

It is possible to run Microsoft Azure App Service on a real system as well as on a virtual machine. In addition, the service supports a wide range of programming languages.

Pre-Made Templates

Developers can choose from a large library of pre-built templates when using the Microsoft Azure App Service. Undoubtedly, providing developers with ideas and easy means of their implementation will improve the application development planning process.

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Microsoft Azure Mobile Apps: Purpose and Scope

Technically, Azure Mobile Apps is part of Azure App Service, designed to cover the specific needs of mobile application developers. Generally speaking, Azure Mobile Apps is a set of client and server libraries for adding authenticated data access and offline synchronization to your mobile applications.

Azure Mobile Apps framework supports:

  • ASP.NET Core for .NET 6
  • The .NET Standard 2.0 Client – Xamarin (Native and Forms), UWP, WPF
  • .NET 6 Client – MAUI and Windows App SDK (WinUI3)

After you create a mobile app on Azure, you can then download a clean project for each mobile platform that is already configured to communicate with your backend. Accordingly, you don’t have to lose time on configurations. Additionally, the service allows for granular access control for each use. For example, a specific user can access data only from specific tables. This way, each user’s personal data is kept secure.

Moreover, the integration of Facebook authentication takes less than 15 minutes. All in all, Azure Mobile Apps is your reliable assistant in developing native mobile applications for iOS, Android, Windows, or macOS.

Azure Mobile Apps Features

  • Seamless integration with SQL, Oracle, SAP, MongoDB, and more
  • Possibility to connect to on-premises data
  • Autoscaling to millions of devices
  • Customization of push notifications across platforms, with customer segmentation
  • Integration with social media like Facebook, Twitter, and Google
  • Single sign-on with Active Directory
  • Offline mode of operation and synchronization
  • Client SDKs

Microsoft Azure’s popularity is growing rapidly nowadays, with more and more businesses moving their workloads to Azure Cloud. It is the second largest cloud service provider, with a 24% market share. Azure provides a wide range of unique products and services bound to simplify mobile app deployment and management experience.

Conclusion

Azure Mobile Apps boasts rich functionality, including cloud-based backends for mobile applications, provision of data storage, online and offline synchronization, authentication, push notifications, and more. With Azure Mobile Apps, you can build your application backend without having to invest much time, energy, or money.

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The Benefits of Using Proxies for Marketing Tasks – Marketing

November 19, 2022 by Asif Nazeer Leave a Comment


Image by buffik via Pixabay 

The best way to build your business is to define who needs the products or services you provide and promote them accordingly. But marketing requires many tools to complete the tasks quickly and effectively. Among the most invisible—but no less valuable—are proxy services. Checked proxies help find, manipulate, and save data accurately so that you have the best result with the least information saved about you. Why are proxies helpful for business in general, and how do they help with marketing? SOAX suggests some ideas.

Proxy Services: How Do They Work?

First, what are proxy servers? They are mediators acting on the internet on users’ behalf. More specifically, the fundamentals of proxy connection are:

  1. A user wants to find something on the internet, so they make a web request that contains the data about the user’s IP (device location) and the request itself.
  2. Without a proxy, this request goes directly to the web host. But with a server between them, the mediator gets this request with all the data first. Depending on the user’s settings, the proxy server can encrypt data, change or hide the IP, or block access to the requested information. A request that the proxy passes forward has the identification that it’s a proxy server request.
  3. In the absence of a proxy, a website receives the request, analyzes the data, and provides the requested information. The response could have malicious data or elements that harm the user’s data or device.
  4. But a proxy server can receive the response before the user does. It analyzes the data and filters out everything superfluous. Then it passes the data on to the user’s device.
  5. The user gets the response with the information they requested.

Depending on the service type, it’s possible to use proxies for a website if you’re a host owner. The peculiarities of the process depend on proxy servers. But the gist is invariable: A proxy filters and modifies data for your privacy and safety.

Why Is It Advantageous to Use Proxies in Business?

Most people find they need a proxy when they want access to a banned source. Proxies and VPNs are the most popular tools to fix this issue. However, proxy servers have a great potential of serving as a professional tool for business needs. This is possible because:

  • A proxy’s work is based on IP analysis. In this way, they can deny access to particular sources. For example, a team leader might want to forbid cyberloafing. In this case, the proxy can keep people from getting distracted.
  • The proxy uses a data cache. This allows for faster connections.
  • Proxies provide access to multiple IPs from all over the world. This provides a good chance to stay anonymous and even better conditions to observe from a distance.

These are just some general reasons to apply proxies in your business.

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Internet Marketing: Will This Tool Simplify the Task?

Internet marketing is another challenge from the point of view of working with data. Aside from collecting the information, you need to structure it, create databases, and perform many other tasks. All of this is necessary to develop, launch, apply, and make the most of a marketing campaign.

Proxies are convenient tools for business in general. But it’s difficult to overestimate the complexity of the elements in a marketing campaign. In short, marketing requires powerful technical support to achieve success.

What Are the Best Proxy Features for Marketers?

The proxy connection provides marketing specialists with many benefits, allowing them to achieve beyond former limits. More specifically, proxy servers allow for the following:

  • Watching the pricing changes
  • Verifying the advertising sources
  • Checking the availability of websites
  • Collecting data from competitors’ and others’ pages
  • Tracking SEO tendencies
  • Market follow-up
  • Testing the speed of connecting to your website
  • Protecting your brand by tracking and eradicating counterfeits

SOAX.com provides these features with ample room for business use.

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What Are SOAX Opportunities for Business?

In touching on the peculiarities of SOAX.com service in more detail, we find that this proxy provider gives the following benefits:

  • Great speed of connection and general performance rise
  • Detailed targeting using geographic parameters
  • Connecting through verified residential and mobile IP addresses
  • Rotating proxies working by the backconnect principle

(According to the SOAX blog, “A backconnect proxy is a server providing access to the pool of different proxies that rotate automatically while the connection is being used.”)

These points describe well the advantages of working with SOAX.com.

It’s easy to understand how proxy servers work, but the main point is to consider the risks of working through random services. A pretty fair scenario is that the functions the site claims do not work, while the worst scenario is that your data gets stolen. SOAX helps avoid these scenarios and prevents the unpleasant effects of any malicious software you might encounter. Including the other opportunities we mention here, the service is worth trying. So go to the SOAX site now and see for yourself!

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How Much Does a Crypto Trading Bot Cost? – Business

November 15, 2022 by Asif Nazeer Leave a Comment


Cryptocurrency trading is a booming industry that has become increasingly popular among investors in recent years. This growing popularity has led to a spike in the development of the crypto trading bot. These bots help investors become more successful by automating their trades.

Indeed, an AI trading bot can be quite helpful and save traders lots of precious time. But the best crypto trading bots aren’t free. So let’s look into the amount of money you’d need to invest before you’re able to use one such bot to make a profit.

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The Cost of Developing a Crypto Trading Bot

Most developers base the price of a crypto trading bot on the amount of work involved in creating it. To develop a crypto trading bot, one needs a computer programmer with adequate experience. According to one pricing plan, an expert programmer would charge $15,000-$30,000 for their time on a project of such substantial size.

The equation is simple: Higher levels of programming skills lead to higher prices. Plus, more complicated bots cost more to develop since they have more functions for programmers to implement.

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The Price of Renting a Trading Bot

As far as renting goes, the cost of a crypto trading bot depends on the features and functionality it offers. Most trading bots are expensive. This is because they offer many advanced functions like portfolio management, market tracking, and order execution. These features ensure that traders experience the full benefits of using bots.

At most, a crypto trading bot will cost $20-$40 monthly per each function they have. In practice, however, you’ll most likely need to pay $6-12 a month per bot function to rent one. This fee will vary depending on the developer’s experience level and how many functions the bot has. Such is the cost of some of the best and most popular bots. These include Cryptohopper, Trality, and 3Commas.

Fortunately, there are many low-cost ways to rent one of these kits without investing all of your savings up front. You can start off by renting cheap bots that only have a few functions for testing purposes. Then as you gain confidence in your trading abilities, upgrade to more expensive bots with more functionalities. That way, you can maximize your profits while minimizing the risks involved in making trades.

You can also start by using the free versions of one of the top bots we’ve mentioned. Their free plans usually offer most of the features, but in a limited way. Still, it’s an excellent way to get acquainted with these bots before choosing one of the more expensive plans.

Free Crypto Trading Bots and Their Risks

Additionally, some crypto trading bots are completely free to use. These are open-source bots that can be easily modified by anyone. Choosing the best open-source crypto trading bot is difficult since there are many to choose from. But some notable examples include Gekko, Zenbot, and Enigma Catalyst.

Unfortunately, not even the best free crypto bots can compare favorably with the paid ones due to a relative lack of features and inferior UX design. Still, they can be helpful and present a decent alternative to free and limited versions of paid crypto bots.

There is, however, one specific kind of free crypto trading bot that isn’t really a trading bot. This sounds like a riddle, but the explanation is simple: These are fake crypto trading bots made by scammers who are only after your money.

Warning Signs to Watch For

Nowadays, there are many of these scams, including Immediate Profit, Bitcoin Billionaire, and Ethereum Code. The con artists are preying on users, mostly beginners, who are looking for an easy passive income.

Still, a trading bot could be free but legitimate, so that’s definitely not a guarantee that a free bot should be avoided. So how can you spot a scammy trading bot?

  • The first red flag is when you notice that a bot has three or more official websites. They will be nearly identical looking and filled with generalized text about crypto trading and its history, with little specific info about the “bot” itself. This Immediate Profit review, for instance, goes into more detail about fake websites.
  • On the same websites, the scammers will promise absurd numbers, such as a 90% successful prediction rate and the chance to earn several thousand dollars weekly. If you know what you’re doing, a realistic income is usually $100-200 weekly.
  • Finally, check the associated Trustpilot page. This platform cares about the authenticity of the reviews posted on it, so it regularly warns users about fake reviews. Most fake bots remain with only negative reviews written by people who lost their deposits as soon as they placed them. And while we’re talking about reviews, it’s always a good idea to get more information on ScammerWatch, a specialized and trustworthy website about scam crypto projects.

About the Author

A crypto enthusiast with more than seven years of professional experience, Michael Klias is passionate about blockchain, finance, and technology. Find him at https://twitter.com/KliasMichael

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Take These Steps to Achieve Company Goals – Running Your Business

November 12, 2022 by Asif Nazeer Leave a Comment


Featured image by Mohamed Hassan from Pixabay 

One of the keys to achieving success for your company is to have clear goals. Without goals, your business will take a long time to develop and fumble along the way.

Goals can serve as a motivation for you as the founder, as well as for your team. Together, then, you can collaborate and take your business to a higher level.

However, often the date that has been set for accomplishing a goal passes by without any accomplishment. A question arises when this happens: How do you make your business goals come true and not remain a mere dream?

You start by creating milestones to serve as guidelines. Here are some of the strategies you can follow in order to realize your business goals and achieve success for your company.

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Set Realistic Milestones with Deadlines to Accomplish Company Goals

Set milestones along the way as markers on your journey toward achieving your company goals. Remember, however, that each milestone must have its own set deadline.

Additionally, you want to make sure to set each deadline in a realistic manner. Consider the number of milestones that your team must achieve. Then adjust according to your company’s human resources and the time required to complete each milestone. Don’t forget to consider the level of difficulty of each milestone.

To set effective milestones for your business, here are some important things to consider:

Define Milestones as Clearly as Possible

Company goals can be more easily achieved if you have a real action plan. An action plan is an organized plan that details the actions your team needs to take to achieve the overall goal. Without an action plan, you will find it difficult to stay on track to achieve your business goals. So don’t set milestones carelessly.

Set Realistic Deadlines

Set an exact date when you want to reach a particular milestone. Having an exact date in mind will make it easier for you and your team to stay on track.

Hold People Accountable

Appoint someone to be responsible for achieving each milestone. Make sure the person has the abilities the project requires. As a business owner, you may have to work on other matters from time to time. Therefore, it won’t be easy for you to remember every small detail of each milestone and its deadline. Being able to trust someone on your team to be in charge of this will really make a difference for you and for the company in achieving your goals.

However, if your team lead communicates with you that achieving a particular milestone is simply not possible, be flexible. Be willing to loosen the deadline or lower the target number. If you try to force something to happen when your team doesn’t have the means to achieve it, you will overwhelm your workers. Some team members might even burn out.

Make Milestones Measurable

Milestones without a clear date for a deadline and a number as the target will make it hard for anyone to know whether the team has successfully achieved it or not. An example of a measurable target would be, “To increase social media followers by 50% by the end of the second year after the business has launched.” This is a clear milestone that will be easy for you to measure.

Monitor and Update Developments Toward Milestones Regularly

To find out how each milestone is progressing, schedule regular meetings for the entire team. These can be weekly or biweekly full team meetings, to give every team member a chance to understand how far along each milestone has progressed. In the meeting updates, team members can ask questions. Listen carefully as they talk about the difficulties or challenges the team is facing. The team as a whole can brainstorm about solutions to those challenges.

These meetings also provide chances for you to monitor milestone targets the team is missing or not on track to accomplish. This also gives you opportunities to discuss solutions the team can implement quickly. Simultaneously, you can also evaluate each team member’s performance.

Make Sure Company Goals Are Visible to All Team Members

After setting company goals and the milestones you need to hit to achieve them, make sure every member of your team knows each one of them. Usually, milestones are only discussed at the end of the year as a way for the company and its teams to welcome the new year. But after the excitement of the new year has passed, the milestones are soon forgotten.

To ensure this does not happen in your company, you and your team should keep track of company goals and milestones on a visible platform.

For example, you could create a board that lists all the milestones and targets. Place it in areas where employees often pass. Additionally, utilize software for team management. Then managers will have regular reminders to keep team members informed.

By making milestones more visible, team members will better understand the importance of their roles.

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A Final Note About Your Company Goals

If you are about to start building your first business and need help with Singapore company incorporation, check out WealthBridge. They provide superb company registration and can assist you in achieving your business goals. They will help you with every step along the way.

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5 Great Tips for an Effective Email Marketing Campaign – Marketing

November 10, 2022 by Asif Nazeer Leave a Comment


Featured image from Unsplash

Email campaigns can be one of your most effective tools in driving traffic to your site and heightening conversions. In fact, email marketing is so popular and so effective that statistics show that 33% of all marketers send emails a few times a week. Another 26% send emails several times a month. Email marketing is so highly effective because you are targeting your direct audience with content that you know they want to see (hopefully).

So, how do you put together an effective campaign? How do you ensure you gain those opens and click-throughs to your site? We thought we would unpack everything you need to know about the secret to successful email marketing and how you can achieve it.

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Have a Good Email Template in Place

One of the secrets that successful marketers have about their emails is that they use templates. They create the template from the outset and re-use it, simply changing up the information within the email based on their needs.

They do this for two reasons. Firstly, it reduces the amount of work and resources they need for the creation of the email. This is because they simply need to concentrate on the content and not the entire new structure. Secondly, your customers become accustomed to your emails and know what to expect from them.

In saying that, it is important to know that not all of your emails will be the same. Your weekly blog template will be different from your follow up email template, for example. But if you get them all streamlined from the outset, you will have all of your templates ready to go.

Focus on Your Content

Give your customer something interesting to read. As much as you are using your emails for advertising and conversions, you don’t want to make this too obvious from the outset. Blatant advertising campaigns actually tend to reduce your open rate and increase your bounce rate. So focus on what will actually get people to open them.

Brands globally have found that customers are interested in content that is educational, informative, and entertaining. They tend to click on emails that will actually impact them and provide them with something they need. So, consider getting some really good blogs written about your products and services, and using that in your emails.

The other aspect to consider is that your content needs to be carefully curated for your emails. Not only does it need to be a good balance of selling and educational, it also needs to be totally unique. Finding a good plagiarism checker to ensure that your content is totally unique will set you aside from your competitors. Moreover, it will also keep you out of any intellectual property trouble.

Focus on the Email Features

Everything about your emails should be tried and tested, but there are a few golden rules that you need to adhere to.

Craft Punchy Subject Lines

Subject lines should be short and punchy. They should get right to the point and make your customer want to open them. Make sure it is around forty to sixty characters and contains no more than nine words.

While you want the subject line to catch your customer’s attention, you want to also avoid overly used clickbait words. So while words like “free,” “buy now,” and “click here” might seem great, consider changing them up for more interesting language like “ask us how.”

Place CTAs Purposefully in a Marketing Email

You will want to focus on where your CTA’s are situated in your emails and how far down your customer needs to scroll.

We recommend that you introduce your email with a punchy headline, a paragraph of description about what your client wants to know and then immediately offering a CTA above the fold.

If they want to read more, provide more paragraphs of information. However, in many cases, you will notice that you will get more clicks from the first CTA in the first half of the email after your impact statement.

Image from Unsplash

Monitor, Measure, and Test Everything

Here is where a lot of marketers go wrong. They create a template, they start sending their campaigns, and they just keep sending the same templates without actually knowing whether they are working or not.

It is crucial to collect as much data as you can from your campaigns in order to know what is working and what isn’t. What is great about most email platforms is that they actually give you the stats you need.

From click-throughs to opens, to bounces, unsubscribes, and new subscribers, you can gain valuable information about how each campaign is doing. What works for your customer and what doesn’t? The information is right there, so you can adjust a strategy if necessary.

What is more, you will also be able to gain valuable insight into how far a customer scrolls down, where they click, and what CTA’s they use. So you will be able to adjust your templates regularly to optimize your conversion rate. Lastly, use this data against your data coming in from Google Analytics. All of this information will help you plan an effective future marketing campaign.

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The Bottom Line

Keep trying, testing, and experimenting. Your customer is always evolving and so should you. Once you find a great solution that really works for you, keep working at it and optimizing it for conversions.

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How to Introduce Your Brand to a New Market – Marketing

November 1, 2022 by Asif Nazeer Leave a Comment


Featured image by Jess Foami via Pixabay

Your company is expanding, and you’re ready to bring your brand into a new market. You have a chance to make a splash and build brand familiarity in a new city or region, but a successful brand launch is no easy accomplishment.

However, you have a number of channels at your fingertips. Moreover, these ideas should help you get your next branding campaign off the ground. You can generate buzz and make a deep impression wherever you expand next.

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#1 Test a New Market with a Pop up Shop

A pop up shop is one of the best ways to test out a market before you commit all the way. The benefits of a pop up shop include:

  • Affordability
  • Buzz
  • Low risk
  • Generating brand awareness
  • Creating urgency

Pop up shops are most successful for brands with widespread recognition in markets where they don’t yet operate. However, they can also be a launching point for a broader brand awareness campaign. This is because limited-time events get people excited and motivate them to check out something new.

#2 Brand Activations Connect You with a New Audience

Pop up shops don’t work for all business models, but that doesn’t mean they can’t get out into the world and reach audiences directly. Brand activations can help any kind of business, whether you’re heading out into the street to meet consumers directly or going to trade shows and conferences to build B2B connections.

Not surprisingly, successful brand activation is one that people notice and remember. They revolve around some kind of experience that’s relevant and fun.

For example, one effective way to get people to pay attention is a digital billboard rental. Digital billboards today are portable, weather rated, and offer interactivity in both indoor and outdoor environments. You can even incorporate interactive features such as gamification experiences and augmented reality.

Image by Rawpixel via Freepik

Brand activations are your way to connect directly with people in a new market. It’s important that you make a big first impression. So create an experience that will draw people in and make sure they remember you.

#3 Community Sponsorships Build Recognition

Sponsoring local events or festivals will help build recognition in your new market, and it can open up opportunities for brand activations and live events onsite.

Community sponsorship is a way to build familiarity, trust, and goodwill in a new market. Target events and causes that align with your brand or appeal to your target demographics.

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#4 Work with Key Influencers in the New Market

Identifying and working with key influencers in your target market will help you communicate directly with the segment you’re after. Influencer marketing helps you expand your brand with the right audiences on social media.

There is a growing understanding that bigger is not always better. Nano and micro-influencers are social media accounts with fewer than 100,000 followers. Nonetheless, despite their smaller audiences, they have dedicated follower bases and great engagement metrics.

So find the right niche, and you can get more engagement right where you need it.

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#5 Keep Live Content Alive on Social Media

If you’ve planned a brand activation or community sponsorship event, make the most of the content you’ve generated by integrating it into social media. Turn your live events into the backbone of your campaign.

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