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You are here: Home / 2020 / Archives for March 2020

Archives for March 2020

25 Tips and Tricks on How to Stay in Touch with Customers

March 31, 2020 by Asif Nazeer Leave a Comment


Businesses around the country are struggling to respond to the effects of COVID-19. Whether your operation has closed or you’re just struggling to stay relevant in the time of social distancing, communicating with customers is key. But do you know how to stay in touch with customers?



How to Stay in Touch With Customers

In all likelihood, you may need to reach out to customers in multiple ways to really get important messages across. Here are 25 tips on how to stay in touch with customers you might consider.

Send Email Updates

Probably the easiest and most direct way for many companies to stay in touch is by email. Most small businesses already have an email list where they send newsletters or updates about sales or new products. This can be a valuable way to let customers know any changes your business is making right now due to COVID-19 or any specials or updates that may be relevant to them.

Send Text Messages

If you have a small client list and want to keep everyone up to date personally, a quick text is an easy and non-invasive way to share short bursts of information. You can either reach out to people individually or send a text blast if you have customers who have signed up for text updates.

Make Phone Calls

If your business has a few important clients that you really focus on, you may want to reach out to them personally by phone. Make sure they know about any changes to your business and answer questions they may have.

Start a Video Chat

Video chat is another option that’s perfect for businesses with clients they work with regularly. This is ideal for communicating with those who you may otherwise meet with face-to-face or in instances where you may need to share visuals.

Use Chat Apps

If you need to provide virtual customer support to your customers in real time, chat apps like Facebook and WhatsApp can be very valuable. You can easily share the link to your chat profile so people can reach out to you when they have questions. Or you can send out individual messages if you have relevant updates.

Host Livestreams

Another real time option for communicating with customers, hosting a livestream allows you to broadcast video messages and interact with viewers. You might host a Q&A session, simple announcement, or some kind of demonstration to help customers during this time.

Post on Social Media

How to Stay in Touch With Customers

There’s a good chance your company has at least one social media account that you update regularly. This is the perfect way to not only share updates with customers but also to engage with them. Find out what they want from you during this time and build community around this shared experience.

Send Direct Mail

For local businesses or those that communicate with customers mainly offline, direct mail is still an option. Design a small flyer or write a letter that shares what your customers need to know.

Send Notes with Online or Delivery Orders

If your business ships or delivers products, use that as an opportunity to communicate. Share a handwritten or personally typed note letting them know how much you appreciate their business and include any other details they may need to know.

Create Video Content

Video can be an incredibly powerful tool for sharing complex thoughts or evoking an emotional response. There are tons of different ways you can use this tactic. You might share an honest take about what’s going on with your company on YouTube or go a more lighthearted route by sharing humorous content on TikTok.

Post in Online Forums

If there are any online forums that are relevant to your industry, posting or responding to others’ posts can help you stay connected. Just make sure to be responsive and don’t just spam people with your own updates.

Comment on Online Posts

Social media, blogging, and forum posting are two-way streets. You don’t need to create your own posts to communicate with customers. If you see other posts online that may be relevant, leave a comment.

Update Neighborhood Groups

For hyper local businesses, you may be able to reach customers in your immediate area through apps or groups like Nextdoor or your local neighborhood association’s website. This may be helpful for businesses like local restaurants that are offering delivery just within a specific radius.

Publish Blog Posts

Publish Blog Posts

If your website has a blog section, a simple blog post here and there can go a long way toward keeping your customers updated. This gives you a space to share long form messages, in case your company has any information to share that doesn’t fit into a tweet or Facebook post.

Start a Podcast

For those who are interested in sharing audio content with customers, a podcast could be the perfect solution. If you don’t already have one, this period where you have extra downtime may be the ideal time to get started. Or you could join another podcast as a guest and then share that episode with your online followers.

Add Live Chat to Your Website

If your business needs to answer questions or provide support to customers right on your website, a live chat feature may be the perfect solution. You can communicate back and forth without forcing your customers to ever leave your site.

Update Your Google Listing

Google is often one of the first places people go when looking for information about businesses. By updating your Google My Business Listing, you’re communicating the information that may be most relevant to your customers.

Respond to Online Reviews

Businesses should respond to online reviews on platforms like Yelp and Google regularly anyway. But since many entrepreneurs now have more time on their hands, it’s the perfect time to catch up. Thank people for sharing their thoughts and encourage even more people to do so.

Add a New Section to Your Website

25 Tips on How to Stay in Touch with Customers Online

When people visit your website, they’re looking for up-to-date information about your company. If things like your hours, shipping times, or availability has changed, add a short section at the top of your site so people will clearly see those changes.

Host Virtual Events

For businesses that normally host in-person events, consider hosting an online event instead. You might make a Facebook group, start a mass Zoom call, or maybe even host a Twitter chat to get everyone talking and interacting.

Work with Online Influencers

If you want to cast a wide net and communicate with lots of potential customers in a particular industry or interest area, consider influencer marketing as a communication method. You can have people with a significant following broadcast a message to their network instead of just relying on your own contacts.

Host Webinars

Webinars are helpful for teaching new concepts or exploring complicated subjects. If you’d normally meet with groups of clients or host workshops, this is a perfect way to reach a large group of customers at once.

Offer Your Expertise to Other Outlets

If you have some insights that may be valuable to people during this time but don’t want to just rely on your own website or blog, share it with others. You can reach out to local press outlets or offer to guest blog for others in your industry.

Take Out Ads

If you have something really important to share, purchase ad space to make sure it gets seen. This can vary widely, from online ads on specific sites to ads in local print publications.

Provide Something of Value

Provide Something of Value

Actions speak louder than words, especially during a time like this. Sometimes the most powerful thing you can do to really stay top of mind with customers is to provide them with something they really need or want during this time. This will look different for every business, and may not be possible for some. But for example, a carryout restaurant might offer free delivery to medical workers and first responders. Or an online business that sells virtual courses could make certain content free so people can learn a new skill while they’re sheltering in place. It may not make financial sense in the short term, but people may remember the gesture later on when they can afford to buy additional products or services.

Image: Depositphotos.com

More in: Coronavirus Biz Advice




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Filed Under: Strategy

Want to Increase Your Small Business Knowledge? Here are 10 Expert Tips

March 28, 2020 by Asif Nazeer Leave a Comment


Small Business Knowledge

There are some business lessons that you need to learn through experience. However, there are some things you can learn by paying attention to experts in your field or utilizing data and tools that are available to your business. Read on for some of the top lessons you should take from industry experts and other members of the online small business community.

Learn from Top Marketing Mavens

Throughout the month, 30 Days of Marketing Mavens will be sharing interviews with experts to reveal some of their top marketing tips and tricks. Small Business Trends’ own Anita Campbell is honored to be included. You can see her interview plus insights from other marketing experts here.

Follow Search Marketing Influencers

If you want to gain industry influence, you need to learn from the best. SEO is constantly changing, so following a well rounded list of experts can help you constantly stay on top of the trends and processes that are necessary for success. See some of those top influencers in this TopRank Marketing post by Lane Ellis.

Learn the Basic Business Realities

While it’s certainly valuable to learn from experts, influencers, and data, there are certain lessons you’ll need to come by on your own. In this Startup Professionals Musings post, Martin Zwilling shares some of the things business owners have to learn through experience. To see commentary on the post, head over to the BizSugar community.

Visualize Data with the Google Data Studio

When it comes to collecting Data, Google can be one of your most valuable resources. In fact, Google can also help you visualize the data you collect so it makes more sense for your operations. Learn more about the Google Data Studio in this Content Marketing Institute post by Fatmir Hyseni.

Use Chrome Extensions for SEO

The tech tools you use can also go a long way toward equipping your team with the knowledge they need to market your business effectively. More specifically, there are several Chrome extensions available to provide valuable SEO insights. Neil Patel shares 13 free ones in this post.

Find the Right Websites to Hire Dependable Freelancers

If you want to grow your team but can’t hire full-time staff, freelancers can help you fill in some of the gaps around your operations. But you need a reliable place to look for these freelancers if you’re going to find them efficiently. In this Process Street post, Thom James Carter lists some of the best websites for this purpose.

Solve Pain Points with Customer Video Interaction

For businesses to effectively market and create solutions that are useful for customers, you need to fully understand what problems you’re trying to solve. Grasping customers pain points can be tricky without the right tools, but customer video interaction may help to bridge that gap. Learn more in this Right Mix Marketing post by Ben Tejes.

Learn How Guy Kawasaki Fuels a Successful Podcast with Content

Constantly finding effective content for a blog or podcast can be a challenge. But Guy Kawasaki has managed to do it for years. In this Blogging Brute post, Mike Allton interviews him to share valuable insights with other content creators. And BizSugar members offered thoughts on the interview here.

Improve Quality Ratings with Google’s Guidelines

If you want to improve your SEO, it’s essential to follow guidelines that come straight from Google. The search giant recently unveiled some quality rater guidelines that may impact small businesses. See some takeaways in this Target Marketing post by Phil Frost.

Let Data Drive the Creation of Your Marketing Creative

If you want your marketing creative to be truly relevant to your audience, you might let insights from your customers drive those decisions. The data you collect can play an integral role throughout the development of your materials. Get more insights in this UpCity post by Trevor Anderson.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Depositphotos.com

This article, “Want to Increase Your Small Business Knowledge? Here are 10 Expert Tips” was first published on Small Business Trends





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25 Tips for Supporting Small Businesses as a Customer

March 24, 2020 by Asif Nazeer Leave a Comment


25 Tips for Consumers to Help Local Small Businesses

Many small businesses are struggling as a result of closures and social distancing practices put in place because of the coronavirus pandemic.

How to Help Local Small Businesses

If you want to help local small businesses by supporting your favorite local shops, restaurants, and others stay afloat during this time, here are some ways you can do so.

Purchase Gift Certificates

If you can afford it, purchase gift cards from your favorite local businesses during this time. You’ll be supporting their operations when they need it most, and when businesses reopen, you’ll be able to enjoy your favorite goods and services that you’ve already paid for.

Order Takeout or Delivery

Restaurants in many states and cities are not open for dining in. However, you may still be able to get your favorite dishes delivered to your door. Or you could try picking up meals from those that offer it — just order ahead to avoid waiting in lines.

Purchase Products Online

For retail businesses where you’d normally shop in person, see if they’re offering online orders at this time. Even if their website isn’t set up to do so, they might offer flash sales on social media or other platforms.

Keep Memberships Going

Subscription or membership based businesses like gyms and fitness studios rely on steady sources of monthly income from members. Since many of these businesses have closed, customers are likely to get refunds or pauses on their memberships. However, if your income isn’t affected by shutdowns, consider keeping these memberships as-is.

Take Online Classes

Additionally, some gyms and similar businesses are finding ways to provide value through online classes. Even if you don’t belong to one already, spending extra time at home may be the perfect excuse to try something new while also supporting a local company.

Share Your Favorites on Social Media

You don’t need to have extra money to support small businesses during this time. If you’re concerned about your own finances but still want to help, shout out some of your favorite companies, products, or promotions on social media to let your friends know.

Connect with Companies Online

You can also help small businesses increase their online reach simply by interacting with their profiles. Follow a few more of your favorites, and then like and comment on their posts to improve their engagement. This will help more of their content show up in others’ feeds.

Leave Positive Reviews

Are there businesses in your area that you’ve always meant to leave a review for and just never got around to it? This period where you’re killing time at home is the perfect opportunity to help them gain some social proof and improve their online rankings. And it’s free!

Refer People Directly

Of course, you can also help simply by talking about your favorite small businesses to others via text, phone calls, or video calls.

Use Financing to Purchase Larger Items

Many small businesses offer financing or layaway options for larger purchases. Don’t purchase items you can’t afford, but if there’s something you were planning on buying anyway, now is the perfect time to get a good rate and keep your favorite shops afloat.

Contribute to Crowdfunding Campaigns

People around the country are starting crowdfunding campaigns to support small businesses and their employees that need financial assistance. Browse GoFundMe or social media to find causes you can contribute to.

Or Get a Campaign Started

If you can’t afford a donation or if there’s not a campaign started for your favorite local business, you could be the person who gets one off the ground. Consult with the company first to see what their needs are.

Create a Community Organization

If you want to support a variety of businesses in your area and get others involved, consider creating a community fund or support group. You can either collect money or come up with creative ideas to help local businesses. Use social media or local forums to facilitate conversations with others in your area.

Start a Local Business Directory

To help all the businesses in your area get more attention, create an online directory where people can easily find companies to support. You can even keep it going once foot traffic restores to facilitate a quicker recovery.

Tip Generously

If you can afford it, tip restaurant employees and delivery drivers a bit extra during this time. This helps them make up for some of their lost earnings and helps their employers feel a bit less strained.

Offer Support Services

A little break in the action is the perfect opportunity for many small business owners to focus on things like marketing, creating a new logo, or building a website. However, the loss of customers means they may not be able to afford these services. If you specialize in an area that could help small businesses, offer your services for free or trade.

Start New Home Projects

Being stuck at home is the perfect excuse to do some light remodeling or redecorating. Purchase supplies from a local hardware store or order from online decor shops to make your space feel cozy during this prolonged period.

Take Up a New Hobby

It’s also a great opportunity to learn or try new things, like painting, playing a musical instrument, or building model cars. Purchase the supplies you need from small retailers. And get your information from small business owners as well. For example, there might be a piano teacher in your area offering online lessons or sharing videos on YouTube.

Buy Quarantine Gifts for Friends

Want to do something nice for the people in your life who are having a hard time? Purchase gifts from your favorite small retailers and have them shipped directly to your favorite people.

Stock Up on Items You’ll Need Later

You might also purchase items that you don’t need immediately, like gifts for birthdays that are a few months off or summer gear for your family to use in the backyard.

Purchase Virtual Products

Lots of small businesses are getting creative during this time by offering virtual or downloadable versions of their products. You may even be able to buy these for a lower rate than the physical products.

Send a Kind Note

A little kindness goes a long way, especially during stressful seasons. If you can’t support small businesses financially, send them a quick note via email or social media to tell them how much you appreciate it. You could make the team’s day.

Have Patience

For those who are ordering products or services from businesses that have had to make adjustments during this time, be patient. They probably aren’t used to the new processes they’ve been forced to pick up very quickly. So if shipping takes longer than you thought or the delivery process isn’t seamless, stay calm and be kind throughout your interactions.

Ask Business Owners How You Can Help

Some business owners may need help in areas outside of the obvious ones. If you know any entrepreneurs in your area or online, reach out and ask if there’s anything specific they need. Even if there isn’t, they’ll probably appreciate the sentiment.

Opt for Local Stores Over Chains When Possible

The general idea is to purchase from small stores or businesses during this time whenever possible. Even if you don’t have extra money you spend, heading to the corner market for groceries over the big box store can make a major difference for that business owner. This is ultimately a positive practice all the time, but it’s especially important now that many small businesses are struggling to stay afloat.

Image: Depositphotos.com

This article, “25 Tips for Supporting Small Businesses as a Customer” was first published on Small Business Trends





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Wellness Programs Can Make Happier Staff – Running Your Business

March 23, 2020 by Asif Nazeer Leave a Comment


Worksite wellness is not a new concept. It has been taking some serious leaps forward over the past few years. There is no official definition of what a wellness program is. However, the results of a thorough and correctly managed wellness program will leave little doubt as to its worth.

RELATED CONTENT: FACTORS THAT AFFECT WORKPLACE PERFORMANCE

For instance, the idea is to implement a collection of initiatives that encourage employees to make healthier lifestyle decisions. That is to say, an excellent employee wellness challenge addresses all of the dimensions of wellbeing. This avoids covering just the basics or creating an ill-fitting selection that yields bad results.

The Positive Effects of Wellness Programs

Numerous types of initiatives qualify for use in a wellness program. While a gym membership would be the quickest solution for the physical dimension, accompanying aspects of wellness need to receive just as much attention. Many tools are available for effective mental and emotional support.

The wellness of an individual is defined by the World Health Organization, as follows. Wellness is:

“a state of well-being in which the individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to his or her community.”

Therefore, how we think, feel and act is a result of our mental well-being.

Additionally, employers could make massive improvements for their staff by targeting financial well-being. Financial stability is something many yearn for. Most people have debts. They therefore plan expenses for income earned. Their financial reality takes a toll on their state of mind. In short, a wellness program must address financial well-being.

Workplace Changes For Wellness

Occupational and social wellness is measured as a team in the workplace. After all, our interpersonal interactions are based on how well our community accepts us. The office environment is no different. If an individual is not feeling fulfilled or content with their work, it can lead to mental and emotional unhappiness. So include social well-being in any wellness program you put in place in your workplace.

Therefore, a wellness program that nurtures intellectual well-being through creativity, scholastic interest, and community activities can have a huge influence on the general state of wellness. Having a purpose is something we all yearn for in one way or another. Having a place where we fit in and find harmony within ourselves is important. We cannot change much when the workplace environment has us feeling depressed, angry, resentful, or all of these.

For instance, making visual alterations to space can have tremendous effects on how individuals interact. Visual changes can affect productivity. Outside of the office, employers have little control. Still, a good wellness program can address how employees interact with the world around them everywhere they go. Small changes from everybody can have large impacts on how functional our future will be.

Anticipate the Benefits for Your Business

Create a tailored wellness program for your company. Keep each member’s needs in mind. This provides better functionality and improved profits. Also, it would imbue each life interacting with another with a growing sense of meaning. With every enhancement, employers make a clearer and more prosperous future evident.



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Filed Under: Biz Opportunities

How to Inform Your Employees of an Office Move – Productivity

March 23, 2020 by Asif Nazeer Leave a Comment


If your office is about to move to a new location, you’ll need to inform your employees. While this has the potential to be quite nerve-wracking, going about it the right way can make a real difference. Don’t worry, we will show you exactly how you can inform your employees of an office move.

Notify Employees As Soon As Possible

You need to notify your employees once you have decided to move to a new location. It’s essential that you give them as much notice as possible. This is because some of your employees might need to look for another job. If you’re moving out of town or to a different part of town some employees might have difficulty getting to your new location. Telling them as soon as possible gives them the chance to look for alternative employment.

Most of your employees will be able to make the move with you unless you’re moving far away. Those who are staying with you will appreciate the notice as they’ll need to prepare for any changes that occur. It also tells them you value them as an employee.

Be Persistent and Honest

You should always be persistent and honest with your employees. This is especially the case when it comes to an office move. Tell them about the progress you’re making, tell them when you’ve found the ideal location. Let them know how it will affect the work that they do.

RELATED CONTENT: BRIGHTEN YOUR BUSINESS WITH NEW OFFICE FURNITURE

For example, the new office might have a different layout, you could be working in separate offices, and there may be changes to the departments within the company. These changes might seem minor but being honest about them will help your employees to deal with the changes.

Involve Them in the Office Move

One of the most important things you can do is to involve your employees in the move. When they feel a part of the moving process they will feel a lot more validated. Listen to any ideas and opinions they have about the move. Tell them about your concerns and discuss any issues you might have.

You might also want to consider delegating some jobs to them. For example, ask them to start packing those items they won’t need to use for a while. Consider asking them to help you on the day of the move. This is likely to be a stressful day but the more help you get the better.

You might also want to consider using office movers to help you as they can help you plan the moving process and make life so much easier. Getting help can also mean you won’t have to close your office for more than a few days while you move.

Support Their Enthusiasm and Good Mood

If some or all of your employees are enthusiastic about the move make sure you support them in this. With your support, they could get a lot more done, and they could feel like they’re a part of the whole office move.

Make sure you always ask your employees for their opinion on the move and the new location. If you have the chance to show them around the new location before you move there you should. This will help them to feel even more valued and it will also give them an idea as to what working there would be like.

Celebrate Your Office Move

office move

You know that moving to a new office is a good thing, but do your employees? Once you’ve found a suitable location you should consider celebrating the move. Gather all your employees together, tell them how pleased you are and what it means for the company. Hand out a few drinks and snacks and celebrate the move.

Once you have moved to the new location you could hold a moving-in party. It doesn’t have to be a big party but having one can help your employees to settle into the new location. It’ll also make them feel a lot more positive about the move and get them used to their new location.

If you’re looking to move to a new office use the above tips to help you inform your employees. The more involved they are in the move the more likely they are to feel good about it. 



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How to Deal With Anxiety at Work

March 22, 2020 by Asif Nazeer Leave a Comment


How to Deal With Anxiety at Work

The American Psychological Association (APA) defines anxiety as “an emotion characterized by feelings of tension, nervousness, or unease, typically about an imminent event or something with an uncertain outcome.

We live in more uncertain times and that heightens anxiety in our lives, but especially in our work life.

Based on a survey from the Anxiety Disorders Association of America, while only 9% of individuals are living with a diagnosed anxiety disorder, 40% experience ongoing stress or anxiety in their daily lives, worried thoughts and physical changes like increased blood pressure.

It is important to know the difference between normal feelings of anxiety and an anxiety disorder requiring medical attention which can help a person identify and treat the condition.

The symptoms of generalized anxiety disorder (GAD) will often include:

  • restlessness, and a feeling of being “on-edge”
  • uncontrollable feelings of worry
  • increased irritability
  • concentration difficulties
  • sleep difficulties, such as problems in falling or staying asleep

The American Psychology Association describes a person with anxiety disorder as “having recurring intrusive thoughts or concerns.” Once anxiety reaches the stage of a disorder, it can interfere with daily function. It’s important to know if your anxiety is general or possibly a disorder, which should include a medical evaluation.

Anxiety in the Workplace

Anxiety at work especially in these current times brings challenges that impact all of our current workplace demographics and workforce diversity. The generations in our current workforce represent  Baby Boomers, Gen x, Millennials and GenZ, which spans ages 70 to 20’s. They are more educated, diverse and bring different and important skills to the table. Women are expected to continue to gain share, rising from 46.8 percent of the workforce in 2014 to 47.2 percent by 2024.

We can help each other get through our anxieties by supporting each other and sharing our experiences of how we got through them. Anxiety is a human emotion that gets triggered by so many personal and professional factors. Regardless, we need some concrete and solid ideas, tools and suggestions to help us deal with our anxiety and emotions.

Trying to convince yourself to stop being anxious when you’re feeling anxious is a bit like telling yourself to fall asleep when you have insomnia — it doesn’t work. So what does?

Coping with anxiety when you’re at work and expected to perform at your best can be particularly challenging.

Whether you’re worrying about something specific, like an imminent deadline, or you just have a formless feeling of dread, you might be telling yourself something along these lines: “You’ve got to get back to work, stop worrying, stop obsessing, get your head back in the game and just focus!“

Easier said than done.

How to Deal With Anxiety at Work

Trust Your Feelings

Have you experienced an anxiety attack at work and do you remember how you felt?  Too many of us don’t feel like mental symptoms are as real as physical ones. Thinking that mental health problems are, in some way, not as real as physical ones is not uncommon. This year, millions of Internet users have asked Google if mental illness is real, and the Internet abounds with public awareness campaigns from the government and non-profit organizations answering with a resounding “Yes!”

“Anxiety disorders are real, serious medical conditions — just as real and serious as physical disorders such as heart disease or diabetes,” writes the ADAA.

“Anxiety disorders are the most common and pervasive mental disorders in the United States.”  The National Institutes of Health (NIH) reports that as many as 1 in 5 Americans are affected by anxiety disorders.

Don’t Worry About Getting Fired

A major part of having an anxiety attack in the workplace can be the fear that you’ll get fired. The good news is — you probably won’t. The fear of getting let go is often a hallmark of workplace anxiety. But should your worst “what if” scenario come true, the law is on your side.

The Americans with Disabilities Act (ADA) is designed to protect employees like you from job discrimination; so, if you tell your employer that you have a lasting “physical or mental impairment,” they are required, by law, to not only keep you on, but also provide you with “reasonable accommodation.” As the ADAA explains, your employer cannot fire you, or refuse to hire you, if you’re qualified for the job and your disability stops you from performing tasks that are “not essential” to the job.

Work With Anxiety, Not Against It

Steven Hayes, author of 46 books and over 600 scientific articles, professor of Clinical Psychology at the University of Nevada in Reno, a man who is no stranger to panic attacks himself — advocates for a more self-compassionate and self-accepting way of dealing with anxiety. In fact, Prof. Hayes is the founder of one of the newest and most innovative forms of cognitive behavioral therapy, called acceptance commitment therapy (ACT). This form of therapy starts with the acceptance and non-judgemental observation of negative thoughts, and moves toward bringing the client into the present moment and helping them lead a meaningful life.

Make Stress Your Friend

Along similar lines, health psychologist and world-renowned speaker Kelly McGonigal makes the case for a positive rethinking of stress. She explains, it’s not so much the stress itself that is harmful, as the way in which we think about it.

Instead of seeing stress as your enemy, you can make it your friend and work for you. Stress and anxiety are nothing but a sign that you care about something, and this care can be molded into something that wildly improves your performance instead of inhibiting it.

She says these 3 steps help make anxiety work for you:

  • Acknowledge stress when you experience it and allow yourself to notice the stress, including how it affects your body.
  • Welcome the stress by recognizing that it’s a response to something you care about., so try to connect to the positive motivation behind the stress. Figure out what is at stake here, and why it matters to you?”
  • Make use of the energy that stress and the anxiety it brings you, instead of wasting that energy trying to manage it. What actions can you take right now that will move your goals and values forward.

Find Activities That Make You Feel Good and Brings Balance to Your Life

  • Exercise Daily
  • Yoga and meditation has been shown to significantly reduce feelings of anxiety and stress.
  • Stress Management
  • Have a Support System
  • Seek Professional Counseling
  • Get a Mental Health Evaluation
  • Restrict Caffeine
  • Commit to a Healthy Diet and Hydrate all Day
  • Work on a Regular Sleep Pattern
  • Focus on what you have control over and let go of what you don’t
  • Spend more time with people that support and uplift you
  • Support and Uplift others who need it

Be Kinder and Gentler to Yourself

Often, those of us who live with anxiety are also perfectionists, over-achievers, and generally people who (have been taught to) expect a lot from ourselves. When you have anxiety, that makes things even worse, because not being at your best makes you angry at yourself, and treating yourself harshly is the last thing you need when you’re, in fact, at your most vulnerable.

Remember no one is ever perfect, and we all need to take care of and nurture our flawed selves. For most of us, our work days consist of sitting in front of our computers, barely blinking, let alone getting up to move. Take short breaks to get up and move around the building.  Go for a walk around the block during lunch or walk to lunch.

Just getting up and walking around your office can be the physical and mental outlet you need to let some of that stress and anxiety burn off without sending you into a spiral.

Remember It’s a Moment

When we are in the thick of our worst anxiety, it feels like it’s never going to end. Here’s the thing: it will, it’s going to end and it will pass and you aren’t going to feel anxious forever. But get into action and help yourself through it.

Take a Five-Minute Meditation Break

We take bathroom breaks. And lunch breaks. So, why shouldn’t there be five minute meditation break? Take time out to center yourself during a stressful moment or situation. This sends a message to your brain. It tells you it’s time to relax and refocus. Take some deep breaths. Let go of aggravating thoughts. And get your emotions back on track.

We need to believe things are going to be okay and put them into perspective. Then we work through our anxieties best. Keep the faith. Take the actions that can change things. And keep treating yourself with love, kindness and respect.

Don’t allow anxiety to define who you are. It doesn’t own us. We own it.

Image: Depositphotos.com

This article, “How to Deal With Anxiety at Work” was first published on Small Business Trends





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A Guide for Online Sellers – Capital Sources

March 20, 2020 by Asif Nazeer Leave a Comment


Photo by rupixen.com on Unsplash

Working capital management is a fundamental part of running an online marketplace business. Ineffective practices can lead to a myriad of problems. These can include low levels of inventory, annoyed vendors, poor rankings for product listings, disgruntled staff, and more.

If you haven’t already established well-thought-out processes and contingencies in relation to working capital, you could be setting yourself up for a big fall in the future.

The simple truth is that most marketplace sellers don’t fully understand the concept of working capital. As a result, their businesses are vulnerable.

In this post, we look at the topic in depth. We also suggest some simple but effective processes you can implement to better organize and control your working capital.

What Is Working Capital?

Working capital is simply a company’s current net assets. In other words, it’s all the value in a business that can be “set to work” in a short period of time, usually less than a year. Typically, current assets consist of cash in the bank and unsold inventory.

For example, say an online marketplace seller has $20,000 in the bank and $5,000 in unsold inventory. Therefore, their total amount of current or liquid assets is $25,000. Suppose they also owe their vendors $4000 and must repay a short-term loan of $1000 within the current month. This means they have current liabilities of $5000. Then, the business’s working capital is, therefore, $20,000.

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What Are the Benefits of an Effective Capital Strategy?

A robust working capital strategy is an asset to any marketplace business. Moreover, there are three main benefits that a steady stream of cash entails:

  • Resiliency – Companies that have consistently high amounts of working capital are much better placed to respond to emergencies and unexpected events.
  • Operational flexibility – A steady flow of cash doesn’t just make it possible to adhere to established business practices. With a large amount of working capital, retailers can quickly adapt to changes in demand, unforeseen opportunities, and better-than-anticipated performance.
  • Investment opportunities – Companies that don’t need to worry about day-to-day operations can safely allocate money for investment, leading to faster and more sustained growth.

How Can You Manage Your Working Capital?

You’ll
probably be asking, “How much working capital should I have at any given
point?” Fortunately, there’s a simple rule you can follow to ensure you’re on
the right track.

A company’s “working capital ratio” is the ratio of current assets to current liabilities. For example, if a company has $10,000 cash in the bank and $5000 of unpaid invoices for that month, it has a working capital ratio of two.

Generally
speaking, you should aim to maintain a ratio of between 1.2 and 2. Anything
below 1.2 indicates that you will have trouble paying off your debts. Above two
and you’re likely not investing enough in growth.

Here are
some of the main things you can do to ensure a steady supply of working
capital:

  • Maintain the correct level of stock – While excess stock comprises working capital, it is less liquid than cash. Ideally, you want the bulk of your working capital to be money in the bank.
  • Build good relationships with vendors – Solid relationships with suppliers are an excellent safety net in unforeseen negative circumstances. For example, the ability to purchase inventory on credit or to delay payments are useful options to have.
  • Collect payments as soon as possible – Ensure you have a well-oiled system for collecting payments so that your cash-flow isn’t affected.
  • Forecast seasonal variance – Account for ups and downs in the buying cycle, especially for buying holidays, and adjust your cash reserves accordingly.
  • Create supply chain contingencies – You will likely experience disruptions to your supply chains at some point. Therefore, create and test backup plans, especially in relation to vendors and delivery companies.

How Does a Merchant Capital Advance Work? 

For companies that need a temporary boost to their working capital, a number of solutions are available. One of the most innovative and risk-free is called a merchant capital advance. Several lenders are offering tailored solutions for Amazon and Walmart Sellers.

So how
exactly do they work?

Let’s
look at an example from Payoneer, a recent entry into this space that works
exclusively with Walmart and Amazon marketplace merchants.

Screenshot from: https://www.payoneer.com/solutions/working-capital/

Unlike a business loan, which usually requires collateral, a merchant advance is an advance based on a store’s existing revenues. The lender essentially purchases a portion of the store’s monthly income until the total borrowed amount, plus a fee, is paid back.

For example, say you need $10,000 to deal with extra seasonal demand. Payoneer will look at your Amazon store’s performance to check if you qualify. If you meet their criteria, you will receive the option for an advance in your business account. Then Payoneer will take a percentage of your future monthly earnings until everything is paid off.

It’s a straightforward form of funding. Moreover, because financial companies evaluate retailers based on their store’s performance, merchant capital advances (MCA’s) are usually easier to obtain. Fees are also often low. Payoneer, for example, offers rates as low as 2.5%.

So if you’re a marketplace retailer, merchant capital advances are worth knowing about. They’re a great option if you ever need fast and relatively inexpensive working capital.

Conclusion

Working capital is the lifeblood of any business. Moreover, online marketplace store owners face an added set of challenges. They must manage large levels of inventory, often-unreliable supply chains, and volatile markets. Additionally, because of the nature of payout structures, they might not always have direct access to cash.

Therefore, knowing how to manage working capital effectively, along with an awareness of contingency solutions, is one of the best safeguards against potential problems. It’s a skill that’s also absolutely essential for consistent growth.



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Filed Under: Biz Opportunities

Small Business Resources About Coronavirus

March 20, 2020 by Asif Nazeer Leave a Comment


Resources to Help Small Businesses Impacted by Coronavirus

Small businesses are being impacted due to coronavirus and precautions to protect against the effects of the COVID-19 disease.  The disruption is rippling across the economy and affecting businesses of all sizes. But small businesses immediately felt the impact. Governments and large corporations are responding with programs and announcements.

This article contains a list of coronavirus resources and information vital to small businesses. New resources and links will be added as we gather additional information. Or leave a comment below with a suggestion to include.

View our Coronavirus and Small Business Resource Center to stay up to date.

Federal

15 Days to Slow the Spread – This is a general guideline for all Americans from the President.

CDC Coronavirus page has health information and updates.

CDC Environmental Cleaning and Disinfection.  Guidance for physical small business locations, about disinfecting premises, desks, equipment, doors, keyboards, linens, personal protective equipment and vehicles.

IRS and Taxes

The IRS has extended the date to pay Federal income taxes to July 15, 2020. You must still file your return by April 15, 2020. But you can delay payment on up to $1 million in taxes for an extra 90 days. Read more.

SBA Disaster Loans

SBA COVID-19 Loan Resources.  President Trump’s $50 billion stimulus plan includes making low-interest SBA coronavirus loans  available immediately to small businesses. Loans can be up to $2 million and can be used to pay debts, payroll or other bills. The interest rate is 3.75%. The SBA’s page has information.

COVID-19 Scams

FBI’s Internet Crime Complaint Center.  The US Treasury Department warns about scams claiming to offer Covid-19 grants or stimulus payments in exchange for getting your personal information or asking you to pay a fee. You are urged to report scams to the FBI.

Resources By Industry

Retail and eCommerce

National Retail Federation Coronavirus Resources. The National Retail Federation has written a letter asking for Federal guidance. For example, some jurisdictions have limited access to warehouses and distribution centers, and deemed certain retail (such as pet stores) as not essential.

Amazon.com asked third party sellers, many of which are small businesses, not to send nonessential supplies to Amazon warehouses, so the online giant can prioritize deliveries of necessities. In effect until April 5. Read more.

eBay has been urged to clamp down on Coronavirus profiteering. Read more.

FindLaw list of state price gouging laws. Charging excessive prices (often defined as 10% to 15% higher than normal) for necessities during times of emergencies is considered price gouging and may violate state law.

Restaurants

Restaurant.org Coronavirus information.  Restaurant.org has collected a large number of resources just for restaurant operators.

FDA FAQ page. For businesses that operate grocery or convenience stores, run restaurants or produce food, the Food and Drug Administration has guidance.

Trucking

The Federal Motor Carrier Safety Administration has suspended parts of the Hours of Service Rule that limits the consecutive hours drivers can operate a truck. This suspension applies to emergency deliveries. Learn more.

Real Estate

Landlords: some local jurisdictions are temporarily suspending eviction notices. At least one jurisdiction is considering adding small businesses under commercial leases to the eviction moratorium. Read more.

Construction

Construction Association page. This page of resources is for those in the construction industry.

Travel Issues

CDC Travel page. This page at the CDC contains travel advisories and advice for travelers.

Business conferences have been cancelled, in most cases at least into April, due to prohibitions against large gatherings. Some are converting to online events.  Others plan to reschedule.

Gas Buddy.  Gas Buddy, the gasoline price-tracking site, suggests that gas prices are low due to lower demand with fewer people driving. The site projects that prices will be at multi-decade lows for the better part of 2020, with the national average under $1.80 per gallon by May. This is a positive for those with fleets and entrepreneurs who drive for a living.

List of Travel website and airline information pages:

  • Orbitz
  • Expedia
  • United
  • American
  • Southwest
  • Jet Blue

Business Continuity

OSHA Guidance on Preparing Workplaces for COVID-19.  This is comprehensive advice about  the safety steps employers should take.

Sick leave and employees

Many businesses are choosing to have employees work at home if at all possible. Technology can help workers collaborate from their homes. If you must keep your work premises open:

Encourage employees not to come to work when they are sick.

Here are prevention tips for the workplace:

  • 8 Ways to Protect Your Small Business from the Flu Pandemic
  • Cold and Flu Prevention Tips for the Workplace.

Selling during Coronavirus

If your business has slowed down due to the COVID-19 concerns, remember, every stop light eventually turns green.

One of these motivation apps can help you stay upbeat.

Use these 4 sales tips during the coronavirus situation.

Productivity during slow time

Slow times are good for initiatives you may not have the time for regularly and can get you prepared to take advantage of the inevitable upswing. Overhaul your IT systems, complete an inventory, write procedure manuals, implement a new software system, or outline a marketing campaign.

Review your disaster preparedness plan. Every situation is an opportunity to learn from and will make your response better next time.

Remote Work Tools and Other Offers

Zoho is offering Remotely free through July 1, 2020. Zoho is also offering all of its Zoho apps for free for up to 20,000 small businesses for as long as three months to deal with the current situation.

List of remote access tools.

Microsoft is making its Teams video conferencing software available to businesses for free. Read more.

Facebook is offering $100 million in cash grants and ad credits for up to 30,000 small businesses.  Details here.

TechSmith is offering free access and expanded usage of remote work tools. Apply here.

Intellifluence is offering any coronavirus-impacted small business (restaurants, bars, entertainment venues, lawn care, etc.) a free lifetime plan from Intellifluence, the influence marketing platform.  Details here.

State and Local Health Departments

Below is a list of all health department pages with Coronavirus information for all states, District of Columbia and territories in the United States. Large cities and counties may also issue their own guidance, so be sure to check local websites if applicable to your situation.

 

State Coronavirus Page State Coronavirus Page
Alabama Nebraska
Alaska Nevada
Arizona New Hampshire
Arkansas New Jersey
California New Mexico
Colorado New York
Connecticut North Carolina
Delaware North Dakota
District of Columbia Ohio
Florida Oklahoma
Georgia Oregon
Hawaii Pennsylvania
Idaho Rhode Island
Illinois South Carolina
Indiana South Dakota
Iowa Tennessee
Kansas Texas
Kentucky Utah
Louisiana Vermont
Maine Virginia
Maryland Washington
Massachusetts West Virginia
Michigan Wisconsin
Minnesota Wyoming
Mississippi Guam
Missouri Puerto Rico
Montana Virgin Islands

This article, “Small Business Resources About Coronavirus” was first published on Small Business Trends





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Educate Your Staff – Workplace Safety

March 19, 2020 by Asif Nazeer Leave a Comment


Around the world, the coronavirus that causes the COVID-19 disease has sickened nearly 200,000 people and led to thousands of deaths. Governments have resorted to a range of dramatic moves, including shutting borders and imposing quarantines and travel bans, to tackle the outbreak. Anti-coronavirus procedures are on the mind of every business owner throughout the world.

A survey commissioned by Prudential and relayed by Human Resource Executive sheds light on this issue. American employers are obliged to provide anti-coronavirus procedures to employees. What “little things” can you do to help tackle the viral threat?

Communicate Established Advice from Trustworthy Sources

The new coronavirus originated in Wuhan, China. Much remains unknown about this addition to the already large family of established coronaviruses, including exactly how it spreads. Much of the advice about anti-coronavirus procedures comes from knowledge of similar coronaviruses. 

However, the Centers for Disease Control and Prevention (CDC) has issued a raft of Anti-Coronavirus recommendations for employers. For example, CDC advice includes instruction on cough and sneeze etiquette. Also, the information includes how to maintain a high standard of hand hygiene. 

The CDC suggests that, in various areas of your workplace, including at its entrance, you could place posters teaching relevant procedures. Of course, you want those posters to be easily seen. You could also use equipment from Duplo International to print out educational booklets for distributing to your staff. 

Keep Advice Informative but to the Point

Naturally, any anti-coronavirus procedures you do teach about can only be as good as their execution. Hence, you must remember to also provide the supplies your staff will need in order to implement anti-coronavirus procedures. These supplies include tissues, hand sanitizer, soap, and alcohol-based hand rubs.

Employees should clean their hands often. They can just use soap and water. In this case, they should wash their hands for at least 20 seconds at a time. Or they can use an alcohol-based hand sanitizer containing at least a 60-95% concentration of alcohol.

Anti-Coronavirus Procedures Affect Staff Office Presence

Take care with staff travel. Anyone scheduled to travel outside the country should check the CDC website for the latest travel guidance and recommendations.

Additionally, the Harvard Business Review cites evidence that social distancing can delay viral spread and possibly save lives. For this reason, conduct the majority of meetings and conferences through virtual, rather than in-person, means.

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This is especially wise where meetings or conferences would have attendees who are relatively old or already have a chronic disease, like heart disease or diabetes. Employees in either of these high-risk groups should avoid public places, including using public transport.

In short, anti-coronavirus procedures should take into account the individual health status of potential attendees.

Meanwhile, if any workers usually based in the office have symptoms of coronavirus infection, such as coughing, sneezing, or shortness of breath, you should—without hesitation—send those workers home.

Also, employees who have been in close contact with someone known to have contracted the coronavirus should keep away from the workplace for at least 14 days following exposure.



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Launching a Business? Tips to Boost Productivity – Starting A Business

March 18, 2020 by Asif Nazeer Leave a Comment


If you’re launching a business for the first time, it can be an exciting time, but also a worrying one. There’s a lot to consider when you’re establishing your new enterprise. It can be all too easy to get side-tracked and overwhelmed by everything you need to accomplish. 

High productivity is key to the success of any business. This is especially true for a new start-up. So, how can you make sure to maximize your potential in the workplace from the get-go? 

“Starting your day off right is critical to your performance,” says Rezwan Manji, an executive with 15 years of experience in the dental space and the former President of Young & Motivated. The latter is a workshop series that teaches upcoming executives about how valuable money, relationships and time can be. Whether the day is full of administrative tasks, networking with contacts, or tackling complex issues, getting off to the right start generates momentum for a more accomplished and productive day.

With this in mind, here are a few top tips to get you onto the right track.

Writing It Down

There are several studies that prove that, if you write something down, you have a better chance of retaining the information. Log important items that you need to do at the beginning of each day. Then, read the list regularly to form a habit that will last a lifetime. From your morning workout to taking your daily vitamins, putting it all down on paper helps you to execute it.

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Planning and Preparing

Take the time to plan each day in advance. Calendar everything and plan all your targets and goals – not only your professional ones but your personal ones too. Plan for each day, each week, each month, quarter and year. Review everything you need to accomplish on any given day, set it down on a notepad or sticky note, and identify all the key tasks you’ll be tackling that day. This will give you the motivation you need to get things done.

Prioritizing for a Business Launch

It’s easy to start feeling overwhelmed when you start a new business. It’s important to prioritize or you’ll sink under the weight of all the tasks you need to accomplish. Identify the tasks that are urgent and important, and be aware of those which aren’t. Schedule some time during the week to tackle low priority tasks then put your focus on the key jobs that must be executed each day. Rezwan Manji utilizes the Eisenhower Matrix and recommends it for all of his personal and work-related tasks to get his priorities in order. Being able to focus on the things that count makes all the difference between failure and success, whatever the task. 

Have Downtime with Purpose

Launching a new business is time-consuming and stressful. That’s why quality downtime is so important. Without taking time out to recharge your batteries and revitalize yourself, you can quickly burn out. However, you should ensure you have a purpose in your leisure time.

Be in the moment and enjoy it to the full. Every business owner runs the risk of spending all their leisure time thinking about their work, planning how to solve problems or checking emails. It’s important to avoid doing this. When you’re having downtime, you need to truly live it to get as much benefit from it as possible. 

Routine: The Key to Launching a Business Successfully

All high-performing individuals have a routine that ensures they stay on top of their game each and every day. It takes hard work to reach this high productivity level, but if you remain conscious about the way you approach each day you can make your new business the success that you’ve always hoped it would be.



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