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You are here: Home / 2019 / Archives for February 2019

Archives for February 2019

How This Cannabis Brand Designed a Modern Product With Nostalgic Packaging

February 28, 2019 by Asif Nazeer Leave a Comment

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Antique apothecary bottles served as inspiration as founders created a brand that feels more artisanal than mass.


February
28, 2019

3 min read


Jenna Meister left her senior Airbnb job in 2015 and cofounded a cannabis company. Its goal: Build a premium brand that felt antique, harking back to the 1960s, when Northern Californians grew cannabis next to their vegetable gardens. “These people thought, I believe in this, and am going to do it regardless of what the government says I should or shouldn’t do,” Meister says. To convey that sensibility, she hired the design firm Pavement — and then obsessed over the details for nine months before her product made it to shelves. Here were some of the big decisions.

Related: The Next Big Thing in ‘Green’ Packaging Is Hemp Bioplastic

Name

Name

Image credit:

Courtesy of Henry’s Original

From the beginning, cofounder Jamie Warm wanted to call the company Henry’s Original. It was inspired by a farmer he met in Mendocino County, where the startup’s cannabis is sourced. Meister wasn’t sold at first; she worried the name Henry sounded too old and masculine. But after surveying potential customers, she discovered an unexpected plus: It made the brand feel instantly familiar. “Almost everyone has someone named Henry in their life and has an affinity toward them,” she says. “It brings the heritage aspect and antique feel.”

Related: A Comprehensive Guide to Packaging Concentrates

Sticker

Sticker

Image credit:

Courtesy of Henry’s Original

Meister began studying antique apothecary and whiskey bottles, looking for details to import onto Henry’s packaging. One jumped out strongest — a hand-done element, be it a stamp or a number, that’s added at the end. To replicate that, Henry’s places a sticker on the bottom of each box to identify the strain of cannabis inside. “We wanted it to feel like it was applied just for this batch — and that it didn’t just roll off an assembly line,” she says.

Box

Box

Image credit:

Courtesy of Henry’s Original

As Airbnb’s head of community development, Meister learned how customers are won over by great experiences. She wanted the same for Henry’s packaging, for it “to feel like you open and reveal something.” So rather than build a box that simply opened, she made it a tray and a sleeve, like a matchbox. Users would push out the tray to unveil the smokes. It cost way more than a regular box — but how much? “A lot,” is all she’ll reveal.

Related: These Social Justice Weed Warriors Are Making a Difference

Cork

Cork

Image credit:

Courtesy of Henry’s Original

Henry’s team wanted to keep its smokes fresh without using cheap-feeling bags, and a tube with a cork felt like an appropriately vintage solution. But its half-gram smokes were so small that standardized cork sizes wouldn’t cap the tube. “I contacted, like, every cork supplier in the world,” Meister says, and she eventually found one to make custom sizes, each order taking months to fulfill. An early batch was a millimeter off, forcing the team to screw them in by hand. “My hands were blistered and raw,” she says. But the result looked authentic.

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How Is It Used in the Automotive Industry?

February 27, 2019 by Asif Nazeer Leave a Comment

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Automotive designers employ a wide range of prototyping and testing stages. In this post, we look at the ways prototype machining is used at each stage. 

At What Prototyping Stages Is Machining Efficient? 

The automotive industry is highly competitive. For example, a deadline for a new auto to be designed and brought to market is two to four years. That is a very short amount of time for a product of such complexity to be designed, prototyped, tested, and brought into mass production.

RELATED ARTICLE: GET BETTER MEASUREMENT RESULTS FROM YOUR METROLOGY MACHINE

In order to achieve such urgent deadlines, the CEO’s of automotive companies try to shorten each of the stages. In this post, we’re talking about the prototyping stage. Specifically, we’ll address the way prototype machining helps shorten the prototyping and testing stages. Ultimately, shortening these stages will increase company competitiveness and success in the market.

Machining for Concept
Prototypes

prototype machining

Proof-of-concept is one of the first major prototyping stages. It is at this stage that designers work with a small mockup of the future auto. The designers might create this mockup manually using softer materials. For example, they might carve it from wood or mold it with clay. Softer materials ensure easy modifications at this early stage.

However, these materials are only useful when designers are working with the enclosure of the car. When they’re designing functional parts, though, clay or wood might not be an option.

For example, if the designer wants to design a new pumping system, aluminum or steel will be necessary, since pumping systems work under high pressure.

CNC Machining

Therefore, manufacturing such parts with CNC (“computer numerical control“) machining is the only option. Moreover, the parts at this stage are quite crude, and there will only be a few of them that will need CNC machining. That’s because designers usually try to combine standard parts into the mechanism to minimize the price of the prototype.

prototype machining 3

Prototype Machining at the Design Validation Stage

Developers manufacture the next serious prototype much later, once the design has been set in stone. This is the design validation prototype.

Developers intend at this stage to determine whether the parts they have invented, as well as the overall structure of the mechanism, can be realized.

Often, what happens is that some parts can’t be manufactured or assembled because of geometry imperfections. Moreover, because they’re not concerned about the functionality of the product at this stage, developers often use soft materials.

For example, they might use plastic models to create design validation prototypes. For these models, machining is a good option. However, 3D-printing can yield similar results more quickly.

prototype machining 4

Pre-Development
Prototype Machining

prototype machining 5

Once developers are sure that the idea works and they have verified the mechanism’s geometry, it’s time to test the functionality of the car and its various parts.

Generally speaking, even if the whole car has been designed, its separate parts are manufactured and mounted on other car models for testing. This method makes it easier for developers to isolate the newly developed mechanism and look at the way it performs.

The Manufactured Prototype

The properties of the manufactured prototype must be quite close to those of the intended final product. Therefore, developers use materials that will be used in the actual car. Mostly, these are steel and aluminum alloys.

However, the initial blanks for these prototypes are standard ones. In contrast, mass-produced cars usually require precise specialized blanks. That’s because more precise blanks decrease waste.

This is the stage where rapid CNC machining truly shines. That’s because this method machines the standard blanks to the form of the prototype that the designers have in mind. 

Production Process
Validation Prototyping

When it’s time for the validation prototyping, the design has been long validated. Moreover, developers have also validated its performance as well.

Next comes the manufacturing process for mass-production. However, even with all that has come before it, developers must tweak and test this stage, too.

For example, they will carefully verify the tooling and manufacturing methods. This is important, as these methods will affect the final price of the car.

Test Runs with Mass Production

Therefore, manufacturers do a number of test runs with the mass production methods. In this way, they produce production process validation prototypes.

Basically, the prototypes serve as test results at this stage.  Machining doesn’t play a central role anymore. However, it takes up its niche, and the niche is quite large.

For example, almost every part of the auto is machined to some degree. That’s because a good surface finish is important. Also, automobiles require a very close tolerance. Basically, machining is one of the finishing processes, along with grinding.

Customer Testing Prototype

Customer testing prototypes are basically the same as production process validation prototypes in terms of their structure. That is, both look like the final product.

However, the customer testing cars have multiple sensors mounted on them. These sensors monitor the condition of the car as well as the way the driver reacts in different situations. This helps manufacturers determine any possible flaws.

Safety Test Prototypes

Safety testing is basically the same as customer testing. However, there is a big difference: The safety testing prototype will be ruined by the end of the tests.

That’s the point of safety testing, after all. Engineers cause the car to crash in a lot of different ways. Then they look at the condition of the driver mannequin and the car itself.

Why Is Machining a
Good Option?

By using the CNC turning and milling processes, specialists can manufacture more than 90% of the parts the modern automotive industry now uses.

Why are these methods so useful to designers and developers? Basically, it’s because specialists can manufacture complex parts from even the hardest of metals.

For example, modern CNC machine tools, in conjunction with modern cutters, can take up almost any challenge in hardness and tensile strength. Moreover, these tools make parts of outstanding quality.

How Prototype
Machining Services Can Help Automotive Companies

The facilities of many automotive companies are highly specialized for mass production. This means that their equipment is efficient at manufacturing one type of part. On the other hand, it also means that their equipment is not flexible at all.

That’s why CNC machining prototype services are becoming more and more popular with automobile manufacturers. That is, manufacturers can outsource the designs for their cars to specialists. These specialists then provide them with prototype machined parts and assembled mechanisms.

This saves time for manufacturers. That’s because they don’t need to set up equipment for the earlier stage prototypes. Instead, they can leave the CNC prototyping to the people who specialize in it.

What’s more, these specialists will make those prototypes faster and cheaper than the manufacturers could have.

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In the Spotlight: SquarePeg Hires Finds Applicants with a Better Fit

February 27, 2019 by Asif Nazeer Leave a Comment

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Spotlight: SquarePeg Hires Uses Technology for Hiring To make Recruiting Easier

Hiring hasn’t always gone smoothly for businesses. It remains difficult to find the candidates to best fit your specific job requirements and company culture. But SquarePeg Hires wants to make the process significantly easier. Find out how they’re working to improve hiring through technology in this week’s Small Business Spotlight.

What the Business Does

Uses technology to help businesses with hiring.

Founder and CEO Claire McTaggart told Small Business Trends this. “SquarePeg helps companies find, assess, and hire top non-tech talent based on fit, not just resumes.”

The company offers tens of thousands of passive candidates on its platform. These candidates get measured for personality fit. But they also get evaluated for environment fit. Other skills, experience, and other key metrics also figure in.

The company’s machine learning algorithm matches the top candidates for any role posted with SquarePeg. And the company sends curated pools of applicants to clients.

This saves time and improves quality of hire. As an SaaS company, SquarePeg can to do this at a much lower price point than a recruiting firm. That’s because the company uses data to generate top matches rather than searching piles of resumes. The data-driven approach also helps reduce biases. It helps the employers using SquarePeg to improve the diversity of their applicant pipeline.

Business Niche

Saving businesses time when hiring.

McTaggart says companies often come to SquarePeg when they’ve failed to find the right pipeline of candidates.

But clients also include businesses spending too much time trying to filter candidates. Some clients also don’t know what data they should be using to quantify what they need.

SquarePeg begins by identifying clients’ ideal hires. Say a detail-oriented and logical thinker who works well in fast-paced unstructured environments. Or perhaps a client needs an employee with a strong SEO background.

In days SquarePeg claims it will identify 10 top notch applicants interested in the role. These candidates will also fit the client’s desired salary range. The system requires far less ‘guess-work’ to understand why potential hires are a match.

In short, SquarePeg wants recruiters and hiring managers to spend less time posting, searching, and filtering. Clients instead detour directly to learning about their top prospects.

Spotlight: SquarePeg Hires Uses Technology for Hiring To make Recruiting Easier

 

How the Business Got Started

After overseeing the hiring process for a Fortune 100 management consulting firm.

During that experience, McTaggart noticed that the best performing hires weren’t necessarily lining up with what her team was evaluating on a resume. So she started SquarePeg to help businesses find the most relevant information to improve the hiring process.

Biggest Win

Signing up a Fortune 100 client.

McTaggart adds, “It was a truly seamless experience where the client had read a feature article about SquarePeg’s technology in Fast Company, connected with the team’s mission and wanted to be a part of the experience. They involved the most senior leadership in their Talent and Recruiting functions, to really see the potential of what the platform could offer them. This has meant a lot for our team as we have been able to start engaging enterprise level clients at the highest level.”

Biggest Risk

Saying no to an early growth opportunity.

In the early, SquarePeg received interest from companies seeking to use its assessments only for existing applicants. So applicants would take an assessment only to apply for a job. They also would see the job description before taking the assessment.

SquarePeg worried this created bad candidate experience. It also made accurate measurement difficult.

So the company said no despite the revenue these opportunities offered and the potentially easier business model.

Instead, SquarePeg stuck with its mission. The company focused on solving the pain-point they’d identified from the beginning. This saved them from being just another player in a crowded field.

“Looking back, had we chosen short-term revenue growth early on, we would have been taken on multiple directions and not remained focused,” McTaggert says.

Lesson Learned

Prioritize great design.

McTaggart says, “Having the opportunity to do it all over again, we would likely pay a little more attention to the product’s design in the beginning. There’s a general thinking that design doesn’t really matter to your product early on, especially in HR tech where there is a proliferation of Craig’s-list style job boards that are highly profitable. But thinking back, a product that’s designed better speaks to the mission a bit more and enhances the customer’s experience – both on the candidate and employer side – adding a ton of value to your product. At our outset we were focused on the science and tech – and not user-centric beautiful design, which is something we are working hard on at the moment.”

Spotlight: SquarePeg Hires Uses Technology for Hiring To make Recruiting Easier

How They’d Spend an Extra $100,000

Developing analytics and assessment techniques.

McTaggart says, “We would continue to improve our assessment measurement and matching techniques – improving the accuracy while reducing the time to participate in them – as well as develop a suite of analytics for both job seekers and employers. By developing the suite, we are equipping recruiters and hiringmanagers with actionable data that will allow them to really make strategic decisions that will affect their team and the businesses they work in. Adding integrations with applicant tracking systems at a faster pace would also allow us to provide a truly seamless experience for anyone hiring through SquarePeg.”

Company Culture

Wearing multiple hats.

McTaggart explains, “As a startup, every person on the team must wear a lot of hats and play multiple roles at once. We often joke that each person has their real job title – such as CTO, Head of Data Science or CEO, and then their internal job function – tech support, data entry associate, or admin assistant. We all spend a lot of time doing work that isn’t glamorous, but helps us save money or cut corners.”

* * * * *

Find out more about the Small Biz Spotlight program

Images: SquarePeg Hires; Top Image: Claire McTaggart, CEO; Dan Pupaza, CTO; Nitesh Surtani, Head of Data Science; Josh Hamaoui, Head of Business Development; Alisa Leshchenko, Operations

This article, “In the Spotlight: SquarePeg Hires Finds Applicants with a Better Fit” was first published on Small Business Trends



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The Future Value of Your Data

February 27, 2019 by Asif Nazeer Leave a Comment

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The monetary value of information about a single person’s online and offline activity may reach $10 a month by 2025 in the U.S. For further insights, read “Tomorrow’s Data Heroes.”

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The Property Brothers’ Business Empire Depends on One Thing: Their Very Strong Partnership

February 26, 2019 by Asif Nazeer Leave a Comment

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Drew and Jonathan Scott have conquered the real estate, design, and entertainment worlds. And they know that they’re better together.


February
26, 2019

11 min read

This story appears in the
March 2019

issue of
Entrepreneur. Subscribe »

Drew and Jonathan Scott were about to enter their first-ever escape room. This was a decade ago, before the rooms — containing a series of puzzles that must be solved before time runs out — had become an international trend. The identical twins and hosts of HGTV’s blockbuster series Property Brothers were traveling through Budapest, and their mother suggested they try the activity. So the brothers made their way into the basement of a building and apprehensively asked how it works. 

“We lock you in; you try to get out,” the owner replied, in what Jonathan describes as a menacing Eastern bloc accent. 

“We thought for sure we were being kidnapped,” he adds. 

Instead, the brothers became each other’s worst enemy. Drew barked orders at Jonathan, while Jonathan obsessed over small, inconsequential problems. They made it out — but barely. 

Related: The Craziest Plan That Worked: How Richard Rawlings Hustled His Way Into the TV Show ‘Fast N’ Loud,’ Then Used It to Build a Multimillion-Dollar Brand

The ironies here come in sizes small and big. Small: The Scotts’ brand is all about creating rooms you’d never want to escape. On their flagship show, Property Brothers, they help buyers purchase a fixer-upper and then spend a couple of months on renovation and design. The two are dynamic partners and charmingly goofy, which keeps viewers going until the end of each episode, when there’s a big reveal, TV-worthy gasps, and joyful tears. It’s a formula that has worked for 13 seasons and counting, and has inspired six equally hot HGTV spin-offs (the latest of which, Forever Home, debuts later this year).

And here’s the big irony: The brothers may have stumbled over each other in the escape room, but their entire professional success relies upon their strong sense of partnership. By moving together as one, they’ve been able to build upon opportunities like a bricklayer stacking bricks — turning a real estate business into a TV show, then that one show into six, then using those shows as a platform to launch a production company called Scott Brothers Entertainment, then using that platform to build Scott Living, a furniture, decor, and housewares brand that helped their company clear a half-billion dollars in sales in 2018, and now, launching a consumer-­facing design platform called Casaza.

The Scotts say they’ve done all this by treating their partnership as a gut check. “Sometimes you’re running toward your target so hard that you don’t stop to reassess,” Jonathan says. Together, they’re able to slow each other down, take a long, hard look at opportunities, and then make the right choice. Their partnership isn’t just about building; it’s about stopping to listen.

All of which is why they still go to escape rooms. In fact, they’re fixated on them — and they’ve found their groove. “Now we’re the Dream Team,” Jonathan says. “We’ve learned to look at problems in [fresh] ways, and we naturally divide and conquer. It’s funny, because it really does tie into what we do with our business.” 

Image Credit: Jake Chessum


On a frigid Monday in December, the brothers arrive in New York fresh off a five-day Caribbean cruise — dubbed Sailing with the Scotts — in which fans paid to float around the ocean, attend design workshops, and perform karaoke with the brothers. Mere hours after they disembark, they cohost the Today show with Hoda Kotb and Kathie Lee Gifford, then head off to a meeting with Sunham Home, a textile company that’s helping them with some Scott Living products. 

There, they talk through patterns for pillow coverlets and towel thread counts — details they could easily outsource but insist on reviewing. They compromise and make changes in seconds. Drew questions the beading pattern on a pillow, and just as he’s about to scrap the design, Jonathan suggests an alternative idea. Drew approves, and they’re on to the next.

This is the Scotts’ life now: a fast, efficient, high-profile series of opportunities that keeps them constantly together. It’s a strange version of their childhood dreams. Though back then, their visions didn’t necessarily involve real estate — or, frankly, each other.

Both brothers dreamed of fame. Drew wanted to be an actor; Jonathan, a magician. But in 1996 they weren’t really either — just broke high school grads in search of a side hustle. As a way to make cash, they started flipping houses. It seemed like a good plan; the two were handy (they’d learned from their father, who built the family home in High River, south of Calgary), and a provision in Canadian real estate law allowed them to take over someone else’s mortgage without personally qualifying. They made $50,000 on their first flip. It was addictive. 

Over time, they honed a divide-and-conquer approach. Drew did most of the buying and selling, which suited his gregarious nature. Jonathan, who preferred to work behind the scenes, went back to school for construction and design. They picked up various acting gigs here and there, but the business was becoming too much of a cash cow to deny. In 2004, they made it official by creating Scott Real Estate, a one-stop shop for buying, selling, and renovating. 

Just more than a year later, though, Drew felt unsettled. “I remember thinking, Real estate isn’t my only passion,” he says. He had to give acting another shot, and announced he was moving to what’s known as Hollywood North: Vancouver.  

Related: ‘Bar Rescue’s’ Jon Taffer Isn’t Afraid to Call Founders on Their B.S.

Jonathan was blindsided. “When your business partner tells you he’s leaving the province, you freak out,” he says. “We’d never had this kind of money or success, and you want to move away and do acting?” Jonathan considered his options. He could guilt Drew into staying, or he could support his decision. He settled on the latter. Yes, Drew’s leaving might kill the business — or just kill Jonathan, who now had to work 18-hour days — but if Drew stayed and came to resent Jonathan, both the business and the relationship would be in peril. He couldn’t risk it. 

Drew went to auditions and networked his butt off for nearly a year but had secured just a few small bookings when he realized he’d racked up $140,000 in debt. “It was the first sleepless night I’d ever had,” Drew says. As he lay awake, a song by Jim Cuddy came on the radio: “Pull Me Through.” Drew realized he already knew how to pull himself out of this situation, and thought of his brother and their real estate business. “I went back to my roots, ” he says.

That very night, Jonathan received an email from his brother asking for Scott Real Estate’s marketing template. “That’s when I knew,” Jonathan says. “He’s back.” Acting, it seemed, was an ambition of the past. Whatever came next they would do as a team.

Image Credit: Jake Chessum


To their surprise, Drew’s failed Vancouver expedition ended up being a huge win for the Scotts’ growing business. Those costly dinners and networking events left him with a fresh Rolodex of valuable contacts that allowed Scott Real Estate to expand to a new province — and their new clients’ proximity to the entertainment industry got the brothers wondering if they could merge their old dreams with their new success. 

They started pitching a cohosted renovation show. Despite promising meetings, production companies passed. Finally, they found a taker: Cineflix, a midsize Canadian production house that developed the idea for Property Brothers and sold it to Canada’s W Network after a female exec’s feedback: “Two young hot guys in tight jeans, renovating? Sold.” The show debuted in 2010 with strong ratings, HGTV picked it up in the U.S., and viewership skyrocketed. (Today, the majority of their audience is female.) 

Related: 5 Business Lessons From Taylor Swift

Some of what came next was the natural extension of having a hit TV show — the production company, the retail opportunities, and, frankly, the money. “There are probably less than 100 actors who make more than we do across our empire,” Jonathan says, surprised at how things turned out. “We thought it was the bee’s knees to be a successful actor, but pursuing that would have never opened up this world to us.”

To juggle it all, they share responsibilities fluidly. Drew has more downtime during filming, so he’ll work on Scott Living while Jonathan is on set. “Between shots, we’re always on email,” Jonathan says. “Our team knows that we divide and conquer; if Drew has responded [to an email], I don’t.” The success of that system has kept them keenly aware of the importance of partnerships. They’re better together — and sometimes, better with others as well.

Over nine years of making TV, Drew and Jonathan have come to rely on the scores of local contractors and designers they work with as they film in cities throughout North America. As a result, those entrepreneurs’ profiles have risen. And that, the Scotts realized, created a new opportunity worth capitalizing on.

In October, the Scotts launched a consumer-­facing design platform called Casaza. It showcases rooms designed by people the brothers have personally vetted. Every item is hand-selected and available for purchase. Eventually, the Scotts say, users will be able to hire the site’s featured designers along with local “Casaza pros” who will come to someone’s house for measurements, while Casaza will refer contractors to do the work. Unlike other home sites that charge designers for viewer eyeballs, Casaza showcases them free of charge. 

Related: How Venus Williams Is Serving Up Her Entrepreneurial Dreams

Featured talent is already seeing results. Jessica Davis is a Nashville-based designer whose firm has been featured on Property Brothers six times. She sees Casaza as a way to further legitimize her work. “Clearly, if these very successful professionals are willing to work with me, I might have an idea about this industry,” she says.  

Keia McSwain feels similarly. She’s the owner of Denver-based firm Kimberly + Cameron, as well as president of the Black Interior Designers Network. Casaza, she says, is one of the few platforms that seems explicitly interested in showcasing minority designers. “Who else has reached out to us as far as being inclusive?” she says. “Nobody.” The site has already brought her new clients and business partners. “They’ve given me confirmation and affirmation. With them it’s less about the ‘say’ and more about the ‘do’. ”

Image Credit: Jake Chessum 

The Scotts love hearing feedback like that. At this point, the value of partnerships just feels like a truism to them. “We want our company to be the easiest relationship anyone’s ever had,” Drew says. “A lot of talent on shows are high-maintenance jerks. At the end of the day, people want to work with who they like. We have the same thing between us.”

In an hours-long interview that stretched throughout their busy New York day — before and during breaks at the Today show, through their time at the textiles company — they were pressed repeatedly about the potential fault lines of their partnership. But the honest answer, they say, is that there’s no drama to speak of. They faced it already; they saw what it was like working solo and then what blossomed when they were together. 

“There is never one defined right or wrong brother,” Drew says. “We each have our individual truths. But together we’re the better truth.”

 

Listen to the Property Brothers offer up advice on building a business with a co-founder on this episode of Problem Solvers. 

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Don’t Be Fooled by the Latest Email Scam

February 26, 2019 by Asif Nazeer Leave a Comment

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latest email scams

The Council of Better Business Bureaus (CBBB) is warning of a current really clever email scam.

How did the CBBB know about this email scam?

The Better Business Bureau (BBB) nearly fell for it.

Latest Email Scams

This latest scam pretends to be an alert from the project management software your company might be using. If you’re not careful or busy and preoccupied, there’s a good chance it will fool you. You’ll click on the email to respond to your manager, team project coordinator or another official sounding title the scam has used.

Once you open the email, you grant access to your computer or download malware.

Hackers can get personal details about employees, financial data, passwords, and even customer information if the data is stored on the same system.

Avoiding Workplace Scams

Avoiding workplace scams requires a comprehensive security policy across the entire organization with strict governance. Having a system in place to quickly report any suspicious activity and taking immediate action will mitigate serious damage to your business.

Because no matter how good the security system you have in place is, it will always fail if only one person doesn’t follow the protocols you have in place.

The BBB says always be suspicious of unsolicited emails. If you’re not sure about the email, confirm it by going directly to the website instead of clicking the email. Because once you click it, the damage is already done.

If you are at work and you receive an email to join any new groups, make sure you know it comes from within your company or another organization you know. Again, if you are not sure get in touch with the person who supposedly sent the invitation to verify it.

In addition to official invitations, scammers also use phony emails posing as messages from office scanners, printers, IT systems, and other software. With this approach, the scammers are looking to pass off a short email as harmless in the hopes you’ll click on it quickly without thinking.

Email Threats

The 2018 Data Breach Investigations Report from Verizon said almost half or 49% of malware in the workplace was installed through emails. According to the report, this is because workers couldn’t identify a phishing email.

In the report, Verizon warns, “Most attacks are opportunistic and target not the wealthy or famous, but the unprepared.”

If you are a small business owner, this warning is a wakeup call. Whether you are a sole operator or you have many employees, you have to increase awareness of the entire digital threat environment at all times. This includes knowing how to spot a phishing email.

What if you Fall for the Scam?

If you fall for the email scam and you open it, the BBB says don’t panic. According to the organization taking immediate action without thoroughly thinking it over is what the scammers want you to do.

The BBB says don’t give in to your fear, so thoroughly research what has taken place before you make any decision.

Consult your IT security expert if you have one. If you don’t have an in-house expert you can go to BBB.org/SmallBusiness for resources and advice.

While you are at it please report the scam and your experience at BBB.org/ScamTracker. This informs other small businesses about the scam so they won’t fall victim to it.

The ScamTracker is a great way to stay abreast of the latest scams being perpetrated by criminals across the country. If you want to learn more about scams you can go to the  BBB.org/ScamTips  and at BBB.org/PhishingScam.

Image: Depositphotos.com

This article, “Don’t Be Fooled by the Latest Email Scam” was first published on Small Business Trends



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This Former Software Entrepreneur Now Runs an Alkaline Water Company That’s Expected to Bring in Up to $9 Million This Year

February 25, 2019 by Asif Nazeer Leave a Comment

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Jose Fernandez entered a whole new industry with TEN Water after he thought he could improve on existing alkaline water brands.


February
25, 2019

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After Jose Fernandez sold his legal-focused software company in 2011, he jumped into a whole new industry: bottled water. It was all based on a hunch that alkaline water (with a higher pH level) would be the next big thing in H2O consumption.

He was eventually proven right, as his company, TEN Spring Water, has seen revenue grow by 100 percent year over year, with revenues expected to be between $7 million and $9 million this year, according to the company. TEN is now sold in 8,000 U.S. stores. But it was a slow start in 2012.

Related: After 10 Years of Unprofitability, 2 Breakthroughs Led This Entrepreneur to a $100 Million Brand

“Coming into an industry I knew nothing about, it was tough,” Fernandez said. “You need to have a very big war chest to pull it off.” He self-funded the company.

Fernandez became interested in alkaline water after seeing it on shelves in Florida, but he noticed all the products were either made with tap water or reverse-osmosis tap water. He figured spring water with a high pH would be a more appealing product. So he and his partners started calling natural springs who co-pack and label water for them. The company now employs four springs.

With product in hand, Fernandez started approaching small retailers to sell their water, eventually scoring a partnership with UNFI, a major food distributor.

Image Credit: Courtesy of TEN Water

“Getting an appointment is a challenge unless you know the right people and have a good story and product,” Fernandez said. “You’ve got to be able to prove that before they let you in the building. You’ve got to be patient, you’ve got to keep knocking on that door, and eventually the door will open.”

Related: The Company That Created a New Way to Drink Tea Is Truly a Product of Love

So what does he see as the biggest differences between his old business in software and selling water?

“I used to sell software for $1,000. I now sell a bottle of water for a dollar,” he said. “When you’re developing software there’s a long bug list that never ends. You can’t do that with this stuff.”

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33% of Small Business Owners Lack the Motivation They Had When Business Was New

February 25, 2019 by Asif Nazeer Leave a Comment

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Small Business Motivation Statistics

Do you still have the same passion for your business as when you first started? A new study from Vistaprint has revealed 33% of small business owners in the US say they don’t have the same motivation as in those early days of their entrepreneurial journey.

In the study, more than a third or 36% said they experience this lack of motivation several times a year. The reason, of course, will vary from owner to owner, but Vistaprint says they can get their mojo back and get excited about what led them on this path in the first place.

For small business owners, the high level of stress which goes along with running a company is one of the biggest reasons for losing their enthusiasm. In the study, stress is identified as one of the primary contributors for losing one’s motivation.

In an emailed press release, Vistaprint Customer Strategy and Insights Director Simon Braier compared starting a business to starting a relationship. Braier said,  “There is the honeymoon phase that carries you through for a while, but long-lasting relationships and businesses both require a lot of work and can come with a few rough patches.”

And as anyone who has been in a relationship knows, you have to be on top of things if you want it to succeed. Braier added, “By consistently reminding yourself why you started your business and seizing new opportunities you can avoid slumps in motivation and keep the spark alive.”

Small Business Motivation Statistics

The study comes from a survey which was carried out in February 2019 with the participation of 365 small businesses owners with 0 to 10 employees.

The survey was also administered in Canada with 371 respondents, and the UK with 294 respondents.

In the US, the top reasons for losing motivation was high levels of stress at number one, followed by lack of regular/stable salary, and lack of work-life balance.

The respondents in the UK gave a lack of regular/stable salary as their number one cause followed by stress, and lower than expected potential. In Canada the lack of regular/stable salary was on top, followed by stress and lack of work-life balance.

The fact all three countries identify high levels of stress as the top two reason highlights the role stress plays in one’s motivation to continue to do what they are doing.

As to how they were able to identify their lack or loss of motivation, respondents in the US gave procrastinating on necessary business projects as their primary reason. The other reasons were not posting on social media and not updating the website as often.

Running a small business means staying on top and any procrastination will eventually be responsible for the downfall of the company. With more small business now online with e-commerce, not updating a website or posting on social media is also a recipe for failure.

Respondents in Canada and the UK also said procrastination was their top reason for identifying their lack of motivation.

Keeping the Passion Burning

In the survey, Vistaprint also asked the participants in all three countries how they keep their passion alive over the years and if they could offer some tips for small business owners.

The first tip is a great one. They said, “Remind yourself why you started your business in the first place.” You might think you will never forget why you started your business, but as the survey points out high-level stress and other issues can make you forget.

Some of the other tips are: seek new challenges and set new goals, refresh your brand, create partnerships with other businesses/brands, hit the “reset” button by taking time away from your business and more.

Image: Depositphotos.com

This article, “33% of Small Business Owners Lack the Motivation They Had When Business Was New” was first published on Small Business Trends



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How to Drive Traffic to Your Amazon Business with Instagram

February 24, 2019 by Asif Nazeer Leave a Comment

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Instagram for Amazon

Are you looking to give the presence of your Amazon store a jumpstart on social media? Are you tired of relying on Amazon search for new sales and want to establish a presence outside of the platform? Instagram is the perfect social media platform for eCommerce companies, giving them the ability to showcase their products, connect with their target audience, and develop a broader presence that keeps their brand top-of-mind with their ideal customers

Often, brands that sell on Amazon become too reliant on internal mechanisms to generate sales. Particularly brands that don’t operate a separate eCommerce property and rely on the platform for the majority of their sales. They too often focus on what they can do on Amazon, without putting enough thought into how they can grow their sales by promoting on outside channels and establishing brand credibility that differentiates their listings.

But identifying the right platform can be tough. There are so many social media platforms to choose from, and knowing where your demographic spends their time requires that you dig in and conduct some research. Even so — there are few platforms that perform as well as Instagram does for eCommerce companies and Amazon sellers. Instagram provides a visual medium, engaged audience, and a user-base with demographics that put them among the most frequent online shoppers.

But how do amazon sellers market their products on Instagram to build a real community without expensive ads? Vizns social media management is a new product that allows Amazon sellers the ability to target niche audience and then reach out to them using anti-fake follower technology. This allows brand to create a fanbase of real followers that convert to sales in an environment that is normally notorious for bot traffic. The best part is that their algorithms help boost you to the top of the explore page which repeatedly makes your posts viral. We will talk about e-commerce features shortly but first let’s talk about why Instagram is the best platform for these strategies.

Why Instagram for Amazon and Not Another Social Platform?

Instagram is often cited as the best platform for eCommerce companies to establish a presence. While Facebook and Twitter can be helpful and viable choices for eCommerce companies, Instagram typically stands heads and shoulders above the competition in terms of ROI produced.

First, it is important to understand that when you establish a presence on Instagram, you are securing your position on a rapidly growing platform.  After their acquisition by Facebook in 2012, the company has seen sustained growth each year and grew to more than 1 billion users worldwide in 2018.

Showing no signs of slowing down, we can expect to see more rapid growth from the platform in 2019. But the importance of Instagram as a network is about more than just the total number of users. Understanding who those users are and how they use the internet in their buying decisions helps to paint the picture of how useful Instagram can be to eCommerce companies.

Instagram’s Demographics Benefit eCommerce Companies

Instagram is used by more than 35% of all U.S. adults. Their users are very engaged, with more than 500 million (of the 1 billion total) using the platform on a daily basis. They are slightly more popular with women with 39% of online women using the platform vs. 30% of online men.

Their users skew young and engaged — very young. More than 70% of all 13-17 year olds are on the platform. But their young user-base doesn’t mean that they aren’t popular with the prime buying ages. A whopping 40% of U.S.-based 30-49 year olds use Instagram as well.

U.S. Instagram User Reach by Age

  • 72 percent of 13-17 year olds.
  • 64 percent of 18-29 year olds.
  • 40 percent of 30-49 year olds.
  • 21 percent of 50-64 year olds.
  • 10 percent of 65+ year olds.

The upside of Instagram having the audience it does it that it can help eCommerce companies to reach a younger audience without missing out on individuals within the prime buying age bracket of 30-49.

Instagram users also tend to be educated, with 42 percent of adults who graduated college using the platform. They earn more than the user bases of other platforms. 32% of adults that make between $50,000-$74,999 use Instagram, and 42 percent of adults who make over $75,000 use the platform. In other words — Instagram users have money to spend.

Instagram has Embraced eCommerce with New Features

Beyond the fact that Instagram’s demographics closely align with what any eCommerce business would like to have access to, the platform is also a great choice for Amazon sellers because they have gone out of their way to embrace eCommerce companies using their platform to generate sales. Instagram recognizes how helpful their platform can be for both buyers and sellers and have provided numerous features and tools to facilitate both crowds.

The most prominent example of their commitment to eCommerce on their platform comes from their shopping on Instagram features. While it isn’t a requirement that you use Shopping on Instagram if you would like to promote your products on there, it certainly could be the right idea for some companies.

Shopping on Instagram allows you to tap into the more than 90 million people that engage with shopping posts to learn more about products on Instagram every month. It provides eCommerce companies with a visual way to provide more information about products contained within their posts to their followings, rather than simply linking to their store on the post. Using this system, companies can invite users to learn more on their website, show the prices of products in the image content and direct users to their product pages, and reach an audience of active shoppers.

These features represent an extension of the company’s first dabble in supporting eCommerce brands on the platform. In 2016, the company first launched their “Shop Now” button, allowing users to be redirected to outside websites. The button showed up right underneath Instagram posts and was immediately a big hit with eCommerce brands.

Instagram also announced in September 2018 that they were launching a new “Shopping” section in the “Explore” category on their app. This provided a huge boost to their “Shopping on Instagram” program because more than 200 million accounts visit the “Explore” section of the app on a daily basis. That’s a lot of exposure for Amazon sellers!

Instagram has also made it possible to tag products in Instagram Stories as well. Instagram Stories now features more than 400 million daily users — more than double that of Snapchat.

These features all taken together make one thing clear — Instagram understands the power that their platform has for driving eCommerce sales and appears to be wholly committed to furthering that bond in the coming years.

Now that we know how important Amazon is to eCommerce companies and Amazon sellers, now we’ll dive into why. What benefits does the platform bring to Amazon sellers to make it rise into such a powerful tool in the last ten years?

Benefits of Instagram to Amazon Sellers

Instagram can provide a number of benefits to Amazon sellers. 60 percent of users learn about new products through Instagram. More than 200 million users visit a business profile on the platform at least once per day. By creating a reliable presence on the platform, you position your products to be the one that Instagram users are learning about.

Some of the benefits that Amazon sellers will find in maintaining and growing a presence on Instagram include:

A Visual Platform

The fact that Instagram is a visual-first platform makes it ideal for Amazon sellers. You want to make sure that you are getting your products in front of interested parties, and nothing can do that better than a picture. Shoppers want to see what they are buying. They want to see the product image, and if you can, images that show how the product works to the benefit of your buyers, either in its usefulness or in the lifestyle that it helps to create.

Get Your Products In Front of Your Intended Audience

Instagram has become a giant in the social networking space. With more than one billion users, you can rest assured that a healthy portion of your audience uses the platform. Additionally, Instagram allows for unfettered access to audiences. Facebook compels companies to pay for their advertising services. They restrict the reach of organic business pages, pushing companies to pay for ads.

Instagram, on the other hand, doesn’t have those sorts of limitations in place. All of your followers will be able to fully access all of your posts. While Instagram does offer advertisement placements it is best to build an organic audience simultaneously.

Promote a Trusted Name

One benefit that Amazon sellers are keenly aware of is the fact that promoting products that are sold on Amazon are generally much easier than trying to promote products on your own website. Amazon is a name that packs a lot of built-in trust with any audience. The trust is inherent. That makes for fewer objections and more conversions on Instagram and other social traffic sources.

Stay Top-of-Mind

For Amazon sellers, it’s so important to stay top-of-mind with your audience. Amazon is a big site and users can quickly lose interest in your product, stumble across a competitor, or forgot to come back and buy after initially discovering your item. Instagram provides you with the ability to consistently drip-feed information about and images of your products to your audience.

Your ability to engage in real-world conversations and develop connections with your ideal customers and industry influencers can put you in a position to reach a wide cross-section of your audience, driving targeted traffic to your Amazon product pages regularly.

Instagram for Amazon Sellers Best Practices

Even though Instagram is often the right choice of social platform for Amazon sellers, it can still be a tough nut to crack. There are still best practices that must be followed to ensure that you are continually growing your presence and getting your posts in front of your intended audience.

As you start the journey of establishing your brand on Amazon and promoting your Amazon products, keep these best practices in mind:

Consistency is Key

Consistency matters when it comes to Instagram. You need to find the happy medium between posting often enough to stay on the radar of your intended audience without letting the quality of your posts dip. Brands see engagement rates that are 10x on Instagram than they are on Facebook. Instagram images in particular receive an average of 23 percent more engagement than Facebook images. But brands work hard to drive that engagement, with the average brand posting an average of 27+ times per month. Aim to post consistently but not sacrifice quality in the process.

Create Instagram Stories

Instagram Stories are perhaps the hottest feature on Instagram. With more than 400 million daily active Instagram Stories users, the video-centric feature produces high levels of engagement and helps you to stand out from the competition because Instagram Stories show up in a different section of the app than typical postings. Creating regular Instagram stories can be a great way to stay top-of-mind with your customers and grow awareness over time.

Additionally, Instagram stories help to create more reach for your standard posts as well. The more that a user interacts with your Instagram Stories, the more likely your posts are to show up on their feed.

Quality over Quantity

While it is important to ensure that you are posting enough to keep your audience engaged and aware of your presence, you do not want to sacrifice the quality of your posts in the process. Ultimately, the amount that your audience engages with your content affects how often your posts will show up in their feed. Accounts that generate higher levels of engagement have their posts show up more often than accounts that don’t.

Here are a few facts about the Instagram algorithm that all Amazon sellers need to know:

  • The Instagram algorithm looks at total engagement when deciding what content will be displayed on your follower’s feeds. This means the total number of likes, comments, views, and profile click-throughs all have an effect on your overall score.
  • Instagram doesn’t just look at overall engagement, they also look at how quickly your audience engaged with the posts as well. Posts that get a lot of comments and likes shortly after posting signal that you’ve posted quality content and Instagram places more priority on displaying it.
  • The length that a user views your post also plays a role. This is why writing a good caption is so important. You want to give your audience every reason to continue interacting with the content that you share for as long as you possibly can.

Quality is more important than quantity when it comes to maximizing the reach of each post that you make.

Share User-Generated Content

Don’t just share product images with your audience! When your users share a picture of themselves with your product, reach out to them and ask if you can post it on your official page. You can even go a step farther and find ways to encourage your users to share user-generated content through contests or similar strategies.

Here’s an example from Wayfair, who invited their users to share pictures with their products only to find out that they’re shelving unit doubled as a pretty effective cat tree:

Optimize Your Profile

As an Amazon seller on Instagram, your goal is to increase awareness for your brand and direct Instagram users toward your Amazon product pages. If you don’t explain who you are and where they can find your products, you won’t be doing your brand much good. Make sure that you provide at least a link to your brand page, along with a short description of your company.

Engage Regularly with Followers

Conversations are a two-way street. One of the biggest mistakes that eCommerce brands continually make is treating their Instagram presence like it were a bullhorn. They constantly post new product images and updates but fail to consistently engage with their audience. The thing that they don’t understand is that engagement is the whole point of establishing a presence on Instagram or any social media property.

Talk to your fans. Jump into conversations. Answer questions that they might have. While it’s alright to automate a portion of your overall presence on a platform, you have to make sure that you are genuinely engaging and developing connections with your customers, or else you are diminishing the returns you receive for your efforts.

Seek Out Cross-Promotion Opportunities

Being mentioned by other accounts can expose your brand to new audiences. Working out deals with similar brands and Amazon sellers to cross-promote each other’s products will not only help you to secure more sales, but it will also help you to grow your following as well. This business development aspect of growing your social presence does require some effort and acuity to navigate but can pay off for brands of any size.

Consider Influencer Marketing

Sometimes eCommerce brands and Amazon sellers don’t have the time and patience to build an organic following on Instagram — but they do have the budget. Paying for mentions, posts, or stories from an influencer with an audience that closely matches your own can help to generate immediate sales and jumpstart awareness within your industry. Influencer marketing can be expensive, with influencers charging brands between $75 and $3,000 per post — but they do provide you with a shortcut to generating sales and awareness.

A Can’t-Miss Opportunity

For Amazon sellers, Instagram is an opportunity that you can’t let pass you by. It’s best to begin establishing a reliable presence on the platform now, while it is still experiencing rapid growth. Through consistent, high-quality updates, you’ll grow awareness within your industry, sell more products on Amazon, and develop close-knit connections with your customers and prospects.

Image: Depositphotos.com

This article, “How to Drive Traffic to Your Amazon Business with Instagram” was first published on Small Business Trends



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How Imagination Can Accelerate Performance

February 23, 2019 by Asif Nazeer Leave a Comment

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Plus, did you know that Martin Luther King, Jr. used a pair of nonprescription glasses to boost his confidence?



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