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You are here: Home / 2018 / Archives for August 2018

Archives for August 2018

Experts Debate Whether Instagram or Facebook is More Effective for Small Business

August 31, 2018 by Asif Nazeer Leave a Comment

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?

I say Instagram Stories and John “Colderice” Lawson is ready to jump into it on the latest edition of This Week in Small Business.

We kicked off this week’s show by talking about one of my favorite recent articles from Small Business Trends. This one from Alex Yong in which he interviews rising entrepreneur Nicholas Kirchner, who at 21 already owns his own marketing agency, got John going right away.

“I’m just starting to love it,” he says. “What it’s great for marketing is that you can actually tell a story. Or I could give you all the designs of a specific SKU. You can save that Story on your Instagram profile and people can get to it. It’s got a lot of functionality to it.”

Instagram vs Facebook for Business

I temper John’s enthusiasm a little when I put him on the spot — which should small businesses focus on more: Instagram or Facebook? Or both?

“I’m starting to skew Instagram a little more over Facebook,” he says.

To find out why John thinks you may want to spend more time on your Instagram marketing efforts, check out the full show above. We also discuss the even earlier Christmas shopping season — and how your business should respond — as well as how you can keep your expenses to a minimum while you’re on the road for business.

To get notifications and updates when another This Week in Small Business goes live, be sure to subscribe to the Small Business Trends YouTube channel today.

Economy

Truck Tonnage Index Increases by 1.9% with Much Work Going to Small Operators

The American Trucking Association just announced its advanced seasonally adjusted For-Hire Truck Tonnage Index rose 1.9% in July. And a portion of this includes work going to the nation’s small independent truck operators. July 2018 Trucking Industry Statistics According to the association, the index showed a noticeable increase compared to the 0.5% decline in June revised from 0.4%.

Finance

Give Employees the Power to Save for Retirement with Spave App

The way people save for retirement is shifting, particularly when it comes to employer sponsored retirement accounts. Today’s employees, millennials in particular, like to have control over their money rather than contributing to accounts set up by their employer. They also aren’t as likely to stay with the same employer for their entire career as those in past generations have done.

Marketing Tips

Consumer Email Use Up 17% Over Last Year, Is Your Business Engaging?

The fourth annual Adobe Consumer Email Survey has revealed consumer use is up 17% year over year. This is despite the fact there are now more channels available for consumers to interact and engage with their favorite brands. The survey points out consumers are checking their personal email an average of 2.5 hours on any given weekday. This is in addition to spending an average of 3.

82% of Marketers Report Increased Open Rates Through Email Personalization (INFOGRAPHIC)

Get this, 82 percent of marketers reported an increase in open rates through email personalization, while 75 percent believe that personalization yields higher click-through rates. This information and more is featured in a new infographic ActiveTrail, a company specializing in marketing automation.

Sales

LinkedIn Launches Pipeline Management Kit for Your Sales Team

While digital technology has improved commerce, it has also increased the complexities of the sales funnel. LinkedIn has introduced a Pipeline Management Kit for salespeople so they can remove blind spots from the modern sales process and manage the difficulties of B2B sales.

Small Business Operations

65% of Retailers Will Offer Same-Day Delivery by 2019 (INFOGRAPHIC)

Small businesses are always looking for ways to have a competitive advantage in the market. Now they are not only competing on price and customer service, but also on speed. According to a recent report by Go People, a Sydney-based on-demand delivery and courier startup, 65% of retailers will provide same-day delivery services by the year 2019.

Uber Freight Finds Small Businesses More Shippers

The trucking industry is undergoing a huge transformation with the integration of digital technology. Uber Freight is pushing this transformation with a new platform designed to connect shippers and carriers of all sizes more efficiently.

Startup

55% of Remote Workers Now Telecommute Full Time, Survey Says

Digital technology has upended the way we work and where we can work. And a new survey from AND CO and Remote Year has some insightful data regarding the state of remote workers in 2018. According to the survey, 55% of the respondents said they worked remotely 100% of the time.

Weebly Mobile Upgrades for Small Business Ecommerce

Weebly just unveiled a series of enhancements to its mobile app that could improve usability for ecommerce businesses. Sellers now have the ability to print and manage shipping labels, chat with customers, approve customer reviews, create coupon codes and edit listings right from their mobile device.

Technology Trends

SeePlus Manages Your Small Business’s Digital Files and Folders

The need to organize, manage and preserve a vast number of invaluable digital assets is paramount for any business. And this is especially true for small businesses lacking the time or manpower to stay perfectly organized.

Transform Your Business Back in Time – If Only for a Moment – with Windows 95 App

Who can remember 1995? Millennials born in the 1990s won’t remember that year, when the STS-71 Space Shuttle mission was launched to dock at the Russian Mir Space Station, and an unprecedented heatwave engulfed the Midwest, which saw temperatures exceed 104 degrees Fahrenheit for five consecutive days. Nor will they remember Windows 95.

PayPal Mobile Updates Make Small Business Payments Faster and More Secure

The latest development to the PayPal (NASDAQ: PYPL) mobile app will make it easier to send and request money. PayPal has become popular with consultants, freelancers and other small business operators as a quick and easy way to invoice clients and get paid online and a way for other small business owners who need those services to pay for them as well.

Splashtop Gives Small Buinesses Remote Access to At Least 2 Computers

With the launch of Splashtop Business Access Solo and Pro, Splashtop is expanding its offering of remote access for business professionals and teams. Splashtop Business Access Individuals and teams will now be able to access remote computers securely on Windows, Mac, iOS, Android and Chromebook devices.

This article, “Experts Debate Whether Instagram or Facebook is More Effective for Small Business” was first published on Small Business Trends



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What Should You Look for in a Policy?

August 31, 2018 by Asif Nazeer Leave a Comment

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You should always purchase any insurance policy with care. This is especially true in the case of commercial vehicle insurance.

In order to gain access to the most appealing benefits, it can be helpful to know a little about what you’re looking for before you contact an insurance company. Most small business owners appear to be targeting certain benefits over others when it comes to commercial vehicle insurance. Among them are the following:

 

RELATED ARTICLE: FLEET MANAGEMENT SOFTWARE: REDUCE RISKS AND INCREASE RETURNS

 

Insurance Company Stability

If you or one of your employees were to have an accident with one your business’s vehicles, you would want immediate service from your insurance company, right?

Imagine, then, discovering that your insurance company has gone bankrupt and can’t provide you with the financial coverage they initially promised you. This could happen if your insurance company only recently entered the industry. Therefore, look to see that the company you’re dealing with has some longevity and stability.

Do some research even before you contact them. Look into various aspects about the company that can give you some clues. For example, how is the firm doing in today’s market? Are they making an actual profit? For how long have they been in businesses? Are there any red flags regarding their stability?

Don’t just rush into anything just because one company presents you with what appears to be a great commercial vehicle insurance deal. If you do, you might end up making an unpleasant mistake.

 

commercial vehicle insurance

Powerful Clientele Range

Smart business owners who rely on commercial vehicle insurance generally look into the insurance company’s list of clients before they purchase a policy. If you can see that other successful businesses are clients of the firm, you’ll know that you are considering a reliable option.

Learning about the insurance companies used by Uber or Lyft drivers, for example, can be a great starting point. Those who have entered the ride-sharing business are usually careful with their choice of commercial vehicle insurance. Therefore, the companies they rely on are likely to be reliable and trustworthy.

If you don’t have any acquaintances who can provide you with advice or recommendations on commercial vehicle insurance firms, do a search on the Internet. Look for forums where discussions about commercial vehicle insurance are taking place. You’re bound to learn about the most popular options. This will give you a starting point in your hunt for the best commercial vehicle insurance.

Additionally, read referrals and testimonials. These will simplify your selection process, too.

 

Customization Opportunities

If you have specific needs about your commercial vehicle insurance coverage, seek a company that offers customization. Some companies on the market have pre-planned packages. Others, however, are characterized by flexibility. These companies will allow you to personalize your policy so that it’s best for your situation.

Therefore, when you are contacting different firms, make this one of the first questions you ask. Regardless of the nature of your business and what you plan to use the vehicle for, you should gain the level of financial protection that matches perfectly to your case. Flexible policy terms and conditions will make this possible.

 

Customer Service

When you are not familiar with commercial vehicle insurance, it’s important to work with insurers who can make things clearer for you. Importantly, you’ll want someone who will give you the support you need. An insurance company with excellent customer service will always be the better and safer choice.

Notice if the agents you contact are taking their time to fully explain their offers in terms you can actually understand. If they are clear and transparent in their responses and are dedicated to helping you, it’s a sign that they value you as a potential client.

 

Reasonable Prices

Finally, make sure you spend some time comparing prices. It’s probably not the wisest choice to go for the cheapest option. That’s because the cheapest deal might not give you the level of coverage you need.

However, you can still get a great deal if you consider your options carefully. Different insurance companies might charge different prices for similar benefits. Research is key in this situation. Therefore, get quotes from several firms on the market.

Since commercial vehicle insurance policies are priced higher than policies for individuals, a commercial vehicle insurance policy that comes with a fixed payment plan might be a good choice. At the very least, you should seek any opportunity to lower your costs if you can.

 

commercial vehicle insurance

 

Make the Right Choice for Your Commercial Vehicle Insurance

When it comes to choosing a policy for your business’s commercial vehicle insurance, be sure to do your research. You never know when you’re going to need for your insurance policy to come to the rescue. Therefore, making the right choice is truly important.

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Is a Sales Enablement App the Cure for an Underperforming Sales Team?

August 31, 2018 by Asif Nazeer Leave a Comment

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Photo by rawpixel.com from Pexels

If your sales team is underperforming, sales enablement may be the solution. A sales enablement platform streamlines the sales process. However, sales enablement isn’t a catch-all solution. It can’t fix fundamental problems with your team members or management.

It’s important to look at the many internal factors that could be causing your sales team to underperform. You need to identify whether the problem lies with your processes or with even deeper issues. In this article, we look at some of the main problems that cause sales teams to underperform. We also ask whether a sales enablement platform can resolve these problems.

 

RELATED ARTICLE: HOW TO USE SALES INCENTIVES TO LEVERAGE YOUR B2B MARKETING EFFORTS

 

The Top Reasons Why a Sales Team Underperforms

There are a number of reasons why sales teams underperform. Some of these are easier to fix than others. The reason might be critical flaws with your business’s offering. Or maybe it’s a lack of incentive for salespeople or something else. The severity of the reasons will determine how you should address them and if sales enablement can play a part.

Why Sales Organizations Fail

The success of any sales organization is dependent on several factors. Issues with just one of these can cause sales teams to fail. Therefore, it’s critical that you have a solid foundation for your sales team to build on.

In an article for the Harvard Business Review, “Why Sales Organizations Fail,” Steve W. Martin outlines the four sales stages where failure can happen.

sales team

The important lesson here is that you need to make sure your organization as a whole is functioning properly. Further, you need to ensure that your processes are set up for success. What’s more, you must do this before you evaluate your sales team’s underperformance.

 

Why Sales Teams Underperform

There are a number of reasons sales teams underperform. Some are directly related to the failure of the organization as a whole. Still others come down to management, team leads, and individual salespeople themselves.

1. Sales reps are not given the credit they deserve.

Some organizations view sales reps as being at the bottom of the food chain. In reality, however, your sales team plays a vital role. That is, they create business and keep the sales pipeline alive. Without sales, the company will fail.

Unfortunately, sales teams are often forgotten when praise is given in the boardroom. Their contributions aren’t even acknowledged at times. Moreover, some business owners believe that sales team members are expendable.

On the contrary, however, there are significant costs—in terms of time, money, and company morale—that accompany the hiring and training of new people.

2. There is no clear mission.

Selling more of X and even more of Z does not qualify as a mission. This is not a rallying cry that readies your sales team members to tackle the market.

Salespeople are human and they need purpose. That is, they need to have something bigger than themselves that they believe in. This helps them make that vital connection with their prospects. Having a clear vision gives your sales team pride in your business. If you don’t have a coherent mission statement that is unique to your business alone, your sales will be severely affected.

3. There is no standard definition of the term “qualified lead.”

There have been epic battles between marketing and sales teams as to what constitutes a qualified lead. Such disparities within your business aren’t beneficial to the business. When one team—or multiple teams—bring in seemingly qualified leads, the result is wasted time and resources. What ensues are unnecessary debate and conflict between colleagues and numerous lost leads. Salespeople, having failed to meet their targets, are the ones that pay the price. And it’s a vicious cycle, as no one addresses the real issues behind underperformance.

4. Poor compensation plans and weak incentives lead to low morale.

Lack of compensation for successfully closed deals can lead to lower morale and decreased productivity. What’s more, it can significantly affect employee turnover.

As a business, you should be offering your sales team a fair commission bonus for closed sales. Such rewards motivate a salesperson to perform. Plus, they also make them feel that they are contributing something important to the organization.

And, after all, they are. It’s only fair that you recognize and reward their contributions.

However, don’t underestimate the effect of other incentives. Consider different ways you can motivate your sales team that aren’t just monetary in nature.

 

5. Weak people fill management and leadership roles.

As Jeff Pruitt, Chairman and CEO of Tallwave, puts it: “If your team isn’t selling, the first place to look is in the mirror. Do you have processes in place that put the customer first? Have you implemented a feedback system that gives performance reviews on a regular basis? Could you rattle off the key components to your follow-up strategy? If your sales team is disorganized, confused, and flying by the seat of their collective pants, it’s probably because there wasn’t a solid process in place to begin with.”

A sales team can only work with what they’re given. They must rely on the processes you have in place. If these aren’t working, it is not their responsibility to change them. Of course, salespeople who can recognize that processes don’t work, and who are proactive and intuitive enough to suggest new ways of working, should be rewarded. However, management must be able to acknowledge that change needs to take place.

 

How Sales Enablement Can Help

Of course, the problems we’ve outlined above are not things that any tool can magically fix. These are fundamental issues with processes and set ways of working.

Sales enablement apps and tools streamline the sales process. They can increase sales. They can help you train new salespeople. And they can improve communication between teams and departments. However, they cannot define a qualified lead for your individual business or write your company mission statement for you.

On the other hand, if you have structured your organization well and are actively supporting your team to make more sales, but you aren’t getting results, sales enablement can help.

Below are some examples of how your team will benefit:

1. Quicker responses to leads’ requests

This may be a familiar situation: Your salesperson is away from his desk meeting a potential client and hoping to close the deal. Everything seems to be going smoothly and they’re about to shake hands. At the last moment, the prospect remembers something and requests more information. If your salesperson doesn’t have this information on hand and they have to start the infamous back and forth, it could delay, if not completely derail, the deal.

Sales enablement platforms allow you to store documents in the cloud for quick and easy retrieval when you need them. You can also save sales materials, such as an expected timeline or pricing information. This will allow you to save time and close deals faster. This way, you can give your potential client the information they ask for immediately. This will leave no excuses for not closing the deal.

2. Presenting information that is conducive to sales

Collateral is crucial for appealing to your prospects. This does not necessarily mean beautiful graphics and impressive numbers. Although these things can help, they may not be what actually works. With printed collateral, or even materials on laptops, this is difficult, if not impossible, to measure.

On the other hand, sales enablement apps give you insight into which materials have the biggest effect on closing deals. This will help you to know what will deliver results.

3. Adapting to last-minute changes

Let’s say your salesperson is waiting to meet a potential client. They notice an email sent, just minutes earlier, stating that a person from their prospect’s legal department will be joining the meeting. What’s more, this person has some questions.

Your salesperson enters panic mode. They can’t access the information quickly and easily, and they certainly can’t edit their presentation.

A sales enablement tool, such as a mobile presentation app, allows your sales team to retrieve such information and add it to their sales presentations. What could have been a deal breaker can easily turn into the one crucial thing that closes the deal. Not only could it clinch the sale, but your employee will also score points for being prepared for any eventuality. This is crucial for client satisfaction.

 

Wrapping Things Up

If your sales team is underperforming, you should first evaluate your company processes. Are they robust enough to support sales? If your processes are sound, sales enablement could be the advantage you’re missing.

 

About the Author

Charlotte Powell is head of Design and Marketing at iPresent Ltd. She says, “Driven by beautiful design and a great user experience, iPresent allows me to use my range of creative skills in an open environment. Here everyone is passionate about their field, creating an epic Sales Enablement Platform and making sure our customers are happy.”

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Why Using Data Is Essential to Your Success

August 30, 2018 by Asif Nazeer Leave a Comment

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More legal customers means more insight into habits and trends. Don’t miss the data boat.


August 30, 2018

3 min read

Opinions expressed by Green Entrepreneur contributors are their own.


The best marketers are adaptable problem solvers — and there is no shortage of problems to solve in a nascent industry like cannabis.

While marketing cannabis-related products and services can seem daunting, entrepreneurs are learning to analyze and solve problems — just like in any other industry — by utilizing data.

Not an analytics person? Here’s what you’re missing.

Related: A Closer Look at the Cannabis Market

Real-time insights into customer behavior 

With legalization sweeping through the U.S., cannabis has finally emerged out of the darkness, providing more insight that ever into the typical cannabis consumer.

Marketers can now use data to find out exactly who is shopping at dispensaries, what they’re interested in, and how to target them. This information enables manufacturers, distributors, retailers, and ancillary companies to better understand the landscape and see the evolution of the consumer base.

In this new space, one of the easiest ways to fail is to misread the market. This could mean creating the wrong type of product or missing the mark on your ideal customer and their needs. Cannabis entrepreneurs want to make smart decisions, and the big data industry is expanding to satisfy this demand, helping shed light on what’s happening — often in real time.

Hyper-regional targeting

When coming up with new cannabis campaigns, we often look to the successes of the technology and healthcare industries for inspiration. These two sectors thrive on innovation, and companies in these spaces market their products and services using creative data presentations.

For example, they use data to solve marketing riddles such as: Who is this product or service for? Were our initial assumptions accurate? Which latent demographics are growing?

Analyzing data can also inform a cannabis company which states have the fastest growing medical or recreational cannabis markets. After all, the industry is hyper-regional, and regulations can be drastically different from one state to the next. Data trends help these companies know where to explore expansion, and which markets might be more challenging — or a complete waste of time.

Related: 6 Secrets to Getting Media Coverage for Your Cannabis Brand

Media-friendly stats

Playing to the media’s appetite for data trends is also a great way to earn coverage for a cannabis-related company. This could mean ranking the most popular product types by overall sales, stacking up tax rates in major U.S. cities, or even comparing certain aspects of the cannabis industry’s rapid growth to the technology boom of the early 2000s.

It’s true that some cannabis brands get lucky without relying on data at all. However, with social networks shutting down cannabis brands and silencing influencers without an apology, it’s wiser to rely on concrete facts than unpredictable miracles. Tomorrow’s household names are grown up — studying, adapting, and evaluating data.

Related: New Data Shows Medical Marijuana Consumers Far Outspend Recreational Users

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Why Your Business Should Offer a Customer Loyalty Program

August 30, 2018 by Asif Nazeer Leave a Comment

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Whether you run a restaurant, a book store, a gym, or similar kind of business, success boils down to one thing: getting customers to come back. That might seem simple in theory. However, gaining customer loyalty can be tricky in reality.

 

RELATED ARTICLE: WHY QUALITY CUSTOMER SERVICE ALWAYS STARTS WITH A SMILE

 

In any industry, there are dozens, if not hundreds, of competitors ready and willing to take your business. This is doubly true if you live in a big city. Your business needs to be creative to keep people coming back. One way to do that is by rewarding customer loyalty.

 

What Is a Customer Loyalty Program?

So what is a customer loyalty program? It is an infrastructure businesses can implement in order to reward their regular customers for bringing in their repeat business. You have no doubt seen punch cards offered by coffee shops and diners. Often, they offer something like one free coffee after the purchase of ten. Other sorts of businesses have adapted this model in unique ways. For example, used book and record stores—even tattoo parlors—have customer loyalty programs.

 

There Are Different Types of Customer Loyalty Programs

While punch cards are the most common, they are certainly not the only form of customer loyalty program. Certain businesses, like electronics shops and movie theaters, offer customers the opportunity to sign up for special memberships. Customers who sign up can accumulate points toward future purchases.

Discount cards are a similar way of encouraging customers to return. As a matter of fact, there are multiple ways to intrigue customers with these programs. Some businesses charge a small sign-up fee. Others charge month-to-month. Still others offer them free of charge.

The best way to implement a program like this is to offer customers plastic cards. This might seem expensive and logistically complicated. However, in truth it is quite simple.

Companies like Avon Security Products sell plastic card printers. These printers are quite easy to set up and use. Many of them include a camera and high-resolution photo printing. This means you can customize your cards however you’d like.

 

Why Not Use Email?

Another popular form of customer loyalty program is an email list. Offer customers the opportunity to sign up for weekly or monthly emails. These messages would inform of customers of your business’s various discounts, events, and workplace developments. Offer specials and coupons specifically for those people who have signed up for your email list.

Additionally, allow people on your email list early access to products, before you start advertising them publicly. Since they’ve signed up, they likely have more interest in your product than the average customer anyhow. Another benefit is that it will keep your business in the minds of those people who regularly receive your emails. In other words, they will think first of your business when they need something you offer. What’s more, they will be less likely to visit a competitor.

 

customer loyalty program 2

 

Show Your Customers Some Love

Why not just practice some random acts of kindness? For instance, give out free cookies or candies at the front counter. Offer 50% off coffee for people who come in during certain hours.

Perhaps you could dedicate a day to “pampering” your regular customers. For example, give out free donuts, special discounts, or coupons for other shops in the neighborhood. Build a reputation as a fun and friendly place that appreciates its customers. The more your customers know that they are going to be rewarded for their business, the more likely they are to return.

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Why You Don’t Actually Need Money to Make Money

August 29, 2018 by Asif Nazeer Leave a Comment

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Here’s how to stop going into debt to grow your business.


August
29, 2018

5 min read

Opinions expressed by Entrepreneur contributors are their own.


“It takes money to make money.”

It’s a very frustrating phrase. Where am I supposed to get the money I need to make the money I need? Is there some sort of vault I am unaware of?

While I have incredible, hard-working, get-er-done parents, a trust fund or “gift to get me started” was impossible for us. I didn’t have any savings, and I didn’t have investors. I mean, you would have been out of your right mind to invest in my debt-laden company.

So, where was I supposed to get the money I needed to make the money I needed?

I chose credit cards.

Over ten years in business, working harder and harder, I went deeper and deeper into debt. I funded my marketing, business development and operations on plastic and overdraft protection.

I was totally broke … and there are a lot more fun ways to be totally broke than working all the time.

When my daughter was born, everything changed.

Related: Why Search Engine Optimization Is the Key to Making Money Online

She was a colicky baby (meaning the cute little thing was a devil child who cried all the time). But, I discovered if I swaddled her tightly, put her in the pack-and-play and pushed it against the refrigerator, then the vibration would put her to sleep.

So, she’s finally sleeping and I start going through my mail. I find a letter from my bank saying they aren’t going to cover my overdraft any longer. The bank had been sold and from that point forward, whenever there wasn’t a deposit to cover a check I had written, it was going to bounce. Even if that meant payroll.

As my daughter slept peacefully, I started to cry.

Now I wasn’t just a failure for myself, I was a failure for her.

I couldn’t keep doing this. I couldn’t keep living on the edge of my house of cards. I couldn’t keep waking up at 3:00 a.m. to check my bank account that had rolled over, to find out how much deeper in the hole I had gotten.

In the moment with that tear-stained letter, I did the only thing I knew to do. I am a woman of faith and in that moment, I chose not to crumble and instead to pray. Pray for something different.

I had to find a way to grow my business profitably and stop going deeper and deeper in debt.

It was then that everything changed.

You see, we are all taught the traditional way of marketing.

You run an ad to a lead magnet to get a lead, and then you sell something. Whether it’s online or in person, your money is made in the final step.

The problem with this model is that you have to carry the expense of steps one and two. And if the sale doesn’t happen in step three, you are in trouble. 

Related: 21 Low-Cost Ways to Make Money from Home

What I needed was a way to self-fund my marketing so before the prospect got in the room with me, I was already covering my expenses.

Nothing like having your back against the wall to make a radical change …

The missing piece was a profit-driven marketing model. By adding in an offer on the thank-you page after the lead collection, I could self-fund all of my marketing. By offering something for sale, not only would my marketing pay for itself, but I would be serving my prospects even more. 

Think about it…

This person just raised their hand and said, “I have a problem. I think you can solve it. And I trust you enough to give you my contact information. Can you do something for me?” Yes. Yes, I could.

I could offer them something more in this very moment than a simple thank you. I could sell them something that could get them to the finish line more quickly and solve their pain, fix their problem or give them pleasure. A course, a consulting package — even recordings of the webinar they just signed up for.

I started by using a webinar as the lead magnet and simply sold webinar recordings as the Profit Maximizer. And it started to work.

Not only were my ads paying for themselves, but they were generating a profit.

At first, it was just a few extra dollars a day, but within a couple of months, my marketing was pulling off an extra $3,000 to $5,000 a month in profit. That was enough to cover our office rent and pay for my assistant, which in itself lifted a huge burden.

As I scaled our results, our profits increased further. When I sold my marketing agency at the end of last year (so I could focus on our social media coaching and training business), we had brought in more than $1.1 million in profit outside of client revenue.

The good news is, this doesn’t just work for my business.

Related: 18 Ways You Can Make Money Right Now

Whether online for offline business, affiliate marketer, professional service provider, retail store, attorney or network marketer, a profit maximizer gives the power to the business owner to scale at will. This can turn your marketing from an expense to a profit center.

I know I didn’t go through the dark times by accident. It was so I could tell others that it doesn’t take money to make money.

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Uber Freight Finds Small Businesses More Shippers

August 29, 2018 by Asif Nazeer Leave a Comment

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Uber Freight for Shippers: New Platform Finds Small Businesses More Shippers

The trucking industry is undergoing a huge transformation with the integration of digital technology. Uber Freight is pushing this transformation with a new platform designed to connect shippers and carriers of all sizes more efficiently.

Uber Freight for Shippers

The new platform will provide an automation process for drivers and shippers so they can finalize deals with real-time data on upfront load pricing and tenders.

The news of the new feature from Uber Freight was announced on Fleetowner, which was written by Josh Fisher.

In the news, Fisher quotes Stefan Sohlstrom, Uber Freight’s product manager, who explained why automation is so important in the trucking industry.

Sohlstrom said, “The platform was built with shippers to help transform a process that typically takes them hours to complete and often leave them in the dark on market prices and whether they were getting the right carrier.”

?

The back and forth negotiations that used to take hours talking on the phone is now part of an easy to use workflow drivers and shippers can carry out on their desktop, laptop or mobile device. Once they agree on the terms, they can confirm the job along with the rate and even make payments.

Addressing the Small and Medium Sized Business Market

While large shippers have their own transportation management solutions in place, Sohlstrom said this was not the case for small businesses.

He told Fisher, “As soon as you go to the mid-market or SMB side for shippers, you actually see a lot more of a manual process. There’s a lot of sticky notes, you see a lot of terminal PCs and fax machines.”

Uber Freight saw an opportunity and built the new platform from the ground up to address the specific needs of small operators. This includes providing a platform for carriers to book a load instantly with a click of a mouse, along with transparent pricing, fast payments and guaranteeing its shipping quotes.

When it comes to guaranteeing the shipping, Sohlstrom told Fisher Uber Freight will cover the difference if its quote was wrong. This is based on the quotes shippers build and the number of days before the actual job.

Shippers will now be able to tender a load quickly, see the price in the marketplace instantly, gain access to Uber Freight’s network of carriers and drivers, track freight in real time and streamline the management of document.

The new platform is now available after six months of beta testing with select shippers.

Images: Uber Freight

This article, “Uber Freight Finds Small Businesses More Shippers” was first published on Small Business Trends



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Budgeting Apps Can Be Your Best Financial Advisor

August 29, 2018 by Asif Nazeer Leave a Comment

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Whether for business or for personal reasons, budgeting your money shows a sense of responsibility for putting your finances on the right track. But if you feel you need a little help, check out the budgeting apps we describe in this post. Any one of them will empower you to manage your finances more easily.

Budgeting will help you to understand your current expenses and forecast future ones. Therefore, every business should go through this critical process.

 

RELATED ARTICLE: BEFORE YOU BEGIN: HOW TO CREATE A REALISTIC BUDGET FOR YOUR STARTUP

 

To get started, simply download one of the budgeting apps we discuss here. They’re all created by top financial app development companies. And they will help you to make smarter decisions on the go, because they will give you flexibility with your budget. In other words, you’ll be able to adjust your expenses and revenue using real-time data.

 

budgeting apps 2

With its more than 20 million users, Mint is one of the more popular budgeting apps available today. Users love its accurate and instant calculations. What’s more, this app will track all of your financial operations and offer valuable advice, too, so you can manage your money more easily. Plus, iPhone or Android users can download this app for free. Additionally, iPhone users can synchronize the app with Apple Watch as well.

budgeting apps 3

Features

  • Create budgets and track investments quickly and easily
  • Get real-time access to reports and other information
  • Instant alerts
  • Budget for as many categories as you like
  • Works well with variable expenses
  • Generates customizable reports
  • Provides quick analysis
  • Secure access
  • Data encrypted
  • Intuitive features and powerful results
  • Personalized tips and advice
  • Makes it easy to track your credit score
  • Gives you real-time results
  • Free to download

A study from a top research company points out that end user needs are a key factor affecting mobile app development. Therefore, app developers need to keep users in mind while they are designing their apps.

Judging by the features and functionalities of the Mint app, this app appears to be driven by this logic. For example, just a few taps allow its users to perform various functionalities with regard to their finances. What’s more, the Mint app is an absolutely free budget planner that will walk with you wherever you go.

 

budgeting apps 4

“Managing your budget does not have to be stressful,” says Jesse Mecham in his book, You Need a Budget.

The YNAB app is an award-winning financial and budgeting app that helps you gain financial peace, control, and stability. Remarkably, PCWorld listed this app under its editor’s choice list. In their notable review they note that the app is more than a budgeting tool. That’s because it can also enable users to improve all of their money habits.

budgeting apps 5

Features

  • A complete budgeting app
  • Access to your real-time info
  • Easily syncs all your bank accounts
  • Real-time access to data
  • Quick sharing
  • Detailed spend report
  • Advice on trends
  • Debt Paydown tool
  • Simple goal tracking
  • All-time support
  • Free trial for a specific period

As the name suggests, the app lets you plan a budget with the finances you have and those that you may acquire. Further, the app has some of the best features to help you set a balance between your earnings and your spending. In other words, the app helps you to be proactive instead of reactive.

“Instead of spending more, spend better,” said one financial advisor. YNAB is an app that will help you to accomplish this goal. Along with helping you to create a proper budget, the app guides, educates, and coaches you to manage your money in the best way by keeping your income in consideration.

 

budgeting apps 6

Budgeting is boring no more. That’s because PocketGuard makes money management easier than ever. This app acts as an investment advisor, too, one that you can easily trust. With PocketGuard, you will control your money, your bills, and your budget on your phone. What’s more, you will do so anywhere and at any time.

budgeting apps 7

Features

  • Puts your budget on autopilot
  • Personalized budget based on your income, bills and goals
  • Connect with your credit cards and other investments
  • Sync with your existing loans
  • See all your finances in one place
  • Instantly tracks each of your transaction and spend
  • “In-my-pocket” facility allows you to understand your limit to spend
  • Advice to improve your financial health
  • Secured

This app will sync your bank accounts, loans, credit cards, and other investments. What’s more, it will track all your bills and subscriptions. Plus, it will track your income, too. Then, it will automatically suggest to you a budget based on your spending patterns, and it will alert you to unwanted risks. Such features make this app a standout when it’s compared with other apps.

 

Conclusion

Mobile apps are transforming many aspects of modern life, and the financial sector is no exception. This transformation is driving a strong move toward self-service and improved functionalities.

Budgeting apps such as the ones discussed in this article will help you to manage your finances better. Plus, many of them are free to download.

In this digital age, a well designed mobile financial planner, such as these budgeting apps, can add a lot of value and help you to stick to the process of managing your money well.

 

About the Author

Meenakshi Krishnan is a content consultant. A techie at heart, Meenakshi is passionate about the start-up ecosystem, entrepreneurship, the latest tech innovations, and all that makes this digital world. When she is not writing, she loves to read, cook, and paint.

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How Chatbots Are Changing UX for the Better

August 28, 2018 by Asif Nazeer Leave a Comment

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Whenever a user can’t figure out how to use your service, a chatbot will be there to patiently help — day or night.


August
28, 2018

5 min read

Opinions expressed by Entrepreneur contributors are their own.


If you want to grow your business, adding a chatbot to your website is key. Think of all the messaging services people use on a daily basis; it’s the preferred way to communicate for many of us. According to eMarketer, 63 percent of customers surveyed said they were more likely to return to a website that offers live chat.

Related: Top 10 Best Chatbot Platform Tools to Build Chatbots for Your Business

And that makes sense: Being able to help customer by answering their burning questions in real time is priceless, and chatbots today can communicate like real humans to build a trusting relationship between you and your customers. But . . . what if your chatbot could do more?  

The other day I was on a website and couldn’t figure out how to do something there, so I consulted the site’s chatbot. I was dutifully told: Go to menu, select my account, select “settings” and toggle the widget to the right.

But what if the bot, instead of telling me how to enable a setting, could instead have done it for me? And this is coming down the pike.

Once that level of service becomes the norm, chatbots will change the future of user experience (UX) in a big way. Here is how chatbots are changing UX for the better.

Improving customer onboarding

Chatbots can drastically improve the customer onboarding experience for companies that offer products or services that come with a learning curve. Whenever a user can’t figure out how to use your service, he or she will be able to communicate with your chatbot anytime to quickly solve the problem. And that outcome will reduce customer churn for your business.

For example, Heek is a chatbot that can build an entire website for you according to your users’ preferences.

Image source: https://techcrunch.com/2016/10/03/heek-is-a-chatbot-that-can-build-you-a-website/  

Not only will chatbots allow you to fix a problem for users, you’ll also be able to make those users aware of features they might not have known you offered. Many times, websites have so many options that customers end up getting confused and using only some of the features available to them. With a chatbot, you can easily make your customers aware of all the awesome features you offer and how they can use them effectively. That ability will let your customers get the most out of your product.

Related: Want Your Own Chatbot? Don’t Move Forward Without Taking These 3 Steps

Automating transactions and recommending products

You want it to be as convenient as possible for consumers to buy from you. A consumer may visit your website with something in mind but not be exactly sure what he or she wants; in that case, you can use chatbots to nudge the consumer into purchasing.

With chatbots, your customers won’t get frustrated browsing your site and not being able to find what they’re looking for, or fill out a long form to make an order. A chatbot can interact with those customers in a casual, friendly way to determine what they want and recommend featured products for them to choose from. And they won’t have to leave the chat to complete their order, either.

1-800-Flowers is an example: It uses a chatbot to take customer orders easily, asking their flower preference and providing bouquet recommendations and the greeting for the recipient.

Image Source: 1-800-Flowers chatbot. https://botsociety.io/blog/2018/03/chatbot-examples/

In fact, 1-800-Flowers reported that 70 percent of its orders through the chatbot were from new customers. When purchasing from your company is a breeze, your sales will sail through the roof.

Increasing the value of your service

When you are able to provide more value to your customers, they’ll return to you again and again. You can use chatbots to solve consumer pain points and increase the value of your product or service in a variety of ways. For example, a chatbot by the name of Roof AI, made for real estate agents, provides users with their very own AI real estate agent who can show them listings based on their preferences and budgets and can even start the selling process without the customer having to pick up the phone.

Another great example involves the language-learning app, Duolingo. Duolingo’s users asked the company for a way they could practice the conversational skills they’ve learned from the app, so the company created conversational bots that allow users to test out their new skills.

Source image: Duolingo Chatbot. http://bots.duolingo.com/

Your customers are the most important part of your business. If you want to grow your business, use a chatbot to provide users with added value that will make their lives easier and make you stand out from the competition.

Related: How to Create a Facebook Messenger Chatbot For Free Without Coding

Chatbots are evolving the way we interact with consumers. Don’t be left in your competition’s dust. Get ahead of the curve and start taking advantage of this awesome technology. Using chatbots will help you deliver better customer service, provide faster customer support and, overall, improve the user experience at your website.

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Weebly Mobile Upgrades for Small Business Ecommerce

August 27, 2018 by Asif Nazeer Leave a Comment

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Weebly Mobile App Updates for Small Business Ecommerce

Weebly just unveiled a series of enhancements to its mobile app that could improve usability for ecommerce businesses. Sellers now have the ability to print and manage shipping labels, chat with customers, approve customer reviews, create coupon codes and edit listings right from their mobile device.

Weebly Mobile App Updates

These new features are intended to help entrepreneurs take advantage of the flexible lifestyle that has become more and more possible thanks to mobile technology.

Weebly CEO David Rusenko explained in a phone interview with Small Business Trends, “Obviously mobile is not a brand new trend. But shockingly almost everything that is available to entrepreneurs today still requires them to sit at a desk. We hear from sellers all the time that one of the things that is so attractive about starting a business is the lifestyle, the ability to set their own hours and work from anywhere. And unfortunately a lot of the tools that are available just don’t reflect that.”

Weebly has offered a mobile app since 2012. But until this point, only a basic selection of features was available. This latest round of enhancements is meant to create a more robust platform so shop owners can actually run the majority of their business functions from anywhere. This is also part of a larger push by the company to improve the overall functionality of its offerings for ecommerce sellers.

Rusenko says, “The big thing for us in 2018 has been building and improving our ecommerce platform. And we’ve come a long way this year in building a really robust platform. Now these particular features are geared around bringing that robust functionality right to your mobile device.”

The new enhancements focus on five main areas. Sellers can now manage all of their shipping labels from the app. You can create, purchase, print and even refund them. You also get a 40 percent discount on United States Postal Service labels with a Weebly plan.

The next area of improvement is customer chat. Weebly sites can now integrate Facebook Messenger so your customers can easily ask questions or interact with you. And you can respond right from your mobile device as well.

To grow your marketing efforts, the app allows you to create branded coupon codes that you can use to offer discounts to individuals while you’re out and about or post online to grow your customer base.

You can also approve customer reviews within the mobile app so they can go up right away. And finally, the app now gives you full access to edit your storefront, whether you want to change product listings, prices or even photos.

The features are available to sellers starting today on Weebly’s mobile apps. You don’t need to download or sign up for anything extra to access them. However, the premium features like shipping label printing and coupons are only available with paid Weebly plans, not the basic free subscription.

Image: Weebly

This article, “Weebly Mobile Upgrades for Small Business Ecommerce” was first published on Small Business Trends



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