Facebook Networking Versus Paid Advertising
Starting out online, when youíre trying to build wealth but have to keep spending money, makes it hard to keep a positive attitude. But there are many ways you can promote your blog and product offers without having to spend a penny.
Take Facebook, for example. Most people think of promotions on Facebook and instantly think of paid advertising. But thatís not your only option. In fact, one of the more productive methods for using Facebook might be simple networking.
Networking is when you focus more on the relationship aspect of a social platform. Youíre getting to know others and letting them get to know you. These real relationships garner more appeal when it comes time to generate partnerships and promotions.
To achieve this goal, you have to resist the temptation to just send spammy requests to other marketers and to your customers. Putting them in groups against their wishes, spamming their inbox, or tagging them relentlessly in your posts is a sure turn off.
Instead, learn how to do it right. Make your profile a mix of business and personal appeal. Even if your goal is to get everyone onboard for your webinar on successful copy conversion, donít make every post about that topic.
Instead, share a nice balance between your business happenings and your personal information. You might be one of the many people who complain that, ìNo one wants to hear what I had for dinner.î
Yet many of the people youíll see online are posting pics of their meals, and generating discussions about it. People love talking about cuisine ñ and it doesnít have to come from a fancy restaurant, either!
Start your own Facebook fan page or group where you can share a ton of ideas with your hardcore followers. Having your own page or group allows you to control the conversation and steer it specifically towards your niche topic.
Join other peoplesí groups and get to know the prospective customers and joint venture partners available in your niche. You can interact with others and find out what your customersí needs are as well as get to know the people running the groups so that you can pair up someday on a mutually beneficial idea.
Learn how to use a mix of multi media on Facebook. Donít just stick to text. Create images that hyperlink to your blog. Make video productions you can share on Facebook ñ or better yet, live stream your thoughts!