Do Customers Prefer Video or Text Courses?
As you create an online empire, there are going to be many opportunities for you to cater to the needs of your customers. Youíll have to decide what media format you want to create it in.
Information can be widely distributed in the form of text, video and audio. Thereís something for everyoneís personal tastes. The best and most optimal way of meeting your audienceís needs would be to deliver it in all three variations.
That way, the consumer can pick and choose how they absorb and digest the information you have to share. Some people can speed read or skim and gather details quickly.
Others prefer to see a video of whatís being taught. You can screen capture something like a PowerPoint presentation or record yourself on camera speaking and delivering the information.
Audio isnít as prevalent when it comes to product creation ñ but people do still use it for branding and list building, when they create podcasts and put them on iTunes for consumption.
First, think of what media format you enjoy consuming as a buyer. What are your likes and dislikes when it comes to text and video? For example, you might enjoy videos, but hate it when theyíre 45 minutes to two hours long.
Shorter videos that are under 10 minutes or 20 minutes max might be doable for you. And how about text? You may enjoy text if itís a PDF filled with short, punchy sentences or casual conversation.
But those that have paragraphs a mile long, with stuffy text thatís too formal could be a real turn off for you. How do you create videos and text? Do you create them the same way you enjoy them?
You may or may not have a knack for product creation in a certain format. Maybe you love watching video, but looking back on your own videos, you realize your voice is too monotone and youíre too long-winded.
Give it a shot with both media formats and also listen to your customers. They may love it and rave when you do an on camera video, but you arenít experiencing the same feedback when it comes to your text creations.
If you feel like you lack skills at one format, start educating yourself with tips on how to improve your writing, video editing and presentation skills. Itís normal to be imperfect in the beginning, but thereís a lot you can do to improve over time.