Combining Niches to Maximize Profit Potential
When it comes time to pick a niche and build a website, there are two ways you can shoot yourself in the foot with profit potential. One is to drill down so narrowly that you leave broader profits off the table.
The second is to target a single niche with no crossover potential. Letís focus on that and how it works to benefit your bottom line. Before you pick a niche, think of the different niches that could complement your main one.
For example, if you have a diet blog where youíre focused on the nutritional element of losing weight, then itís safe to say that periodically, you could bring up fitness and exercise issues ñ allowing you to promote products like the P90X or a treadmill.
Stress is another fantastic niche with ample crossover opportunity because there are many ways stress affects other areas of our lives. For example, you could combine the stress and sleep (insomnia) niches, stress and finances, stress and relationships, or even stress and health such as high blood pressure.
You can either build a site and business based on a sole niche and allow yourself the freedom to introduce other niche topics from time to time ñ or you can create a site with the combined elements already built in ñ such as Cooking for Diabetics.
That combination idea allows you to focus on all sorts of diabetic advice and products, but also everything related to the kitchen ñ appliances, meal prep containers and planners and more!
As you try to figure out which route you want to go, brainstorm the various niches that will nicely complement your main idea. Another example of this might be the anti aging niche.
Because itís a niche that appeals to men and women starting as early as their 20s, you have many opportunities to run with different niche topics, such as fitness, diet, stress relief, financial planning, relationships, beauty, and more.
You could create a broad anti aging site and frequently introduce complementary topics. But you could also create a string of combined topic blogs right off the bat, such as an Losing Weight After Menopause or Supplementing Your Income After Retirement.
There are some niches that arenít conductive to crossover niches. Take teeth whitening, for example. Sure, you could list many reasons why someone might want to solve the problem ñ such as to attract a partner in life.
But it wouldnít be broad enough to allow you to offer many dating guides and relationship info products because itís not closely related to teeth whitening. So make sure your business idea has strong appeal to as many people as possible using the concept of crossing over.