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Accel partner Andrew Braccia breaks down the basics of selling your idea to venture capitalists.
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Intelligent Business Solutions
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Accel partner Andrew Braccia breaks down the basics of selling your idea to venture capitalists.
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Watch our investors battle it out in a new episode of ‘Entrepreneur Elevator Pitch.’
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For a business to thrive, it needs to have the right tools at its disposal. Unfortunately, many business owners are not aware of the number of software options and tools available to them. As a business grows, it sometimes becomes stuck in its ways, and newer possibilities are seldom explored.
If you want to improve your business, one of the best things you can do is explore new software for your business. You’ll likely find there are some amazing tools out there that can help improve almost every aspect of your business. To get you started, here are just six types of software you need for your business.
No matter what kind of business you’re running, you likely have a website. A website helps potential customers find you online and makes it easier to advertise to the world. To run a website, you have two primary options. You can either outsource the entire operation to a third party and let them run everything, or you can do it in house. If you want to do it in house, you’ll need a few pieces of software, such as:
If you want to run a successful business, one of the best ways to take care of your customers is by creating a membership site. This gated part of your website needs to be kept in line by a membership site software. It will allow customers to create a membership through your website, where they will have access to special features and content.
Some of these tools you can find for free. However, for others you might have to pay a monthly subscription. Which tools you need will also depend on the type of site you want to run. For instance, if you want to host a simple blog, you can do most of this online through tools like WordPress. In this case, you won’t need to download any additional software.
Next, you’ll need some software that helps you get the word out about your business. A good marketing software will help you manage all the different tactics you’re using in one place. For example, you’ll want software in which you can track your SEO efforts, social media, content creation, and more.
A good place to start is the Hubspot Marketing tool. This all-in-one tool has received great reviews from past customers. With it, you can increase the number of visitors coming to your site and improve your conversion rates.
Communication is
an essential part of any business. Your team members need to be able to talk to
one another easily and share important files and updates about projects. If
your business is currently relying solely on email and phone calls to get
things done, you’re not operating as efficiently as you could be.
To improve this, you’ll want to look into getting some new communication tools. Slack is a great option if your team needs to talk quickly, or you can use Skype if you need to video chat. The best thing you can do is to analyze your current situation, including talking to your employees and find the areas where communication could be better. Once you pinpoint the pain areas you can find the right communication software to improve it.
As your business gains more customers you’ll need a reliable way to manage them all. This is where a good customer relationship management (CRM) tool comes in. With a CRM you can:
There are a lot of CRMs available, each one with its own features and cost. Here is a list of the best CRMs to help you start your search. A good way to pick CRM software is to find one with a free trial and give it a test run. Then do this for a few different CRMs and see which one suits your needs best.
Just as it’s good to manage your customers all in one place, you need to do the same with any projects you’re working on. Project management software will allow relevant employees to track the status of different projects and collaborate with other team members. Without project management software, you’ll likely find that things aren’t getting done right. This is because everyone is on a different page.
When looking for
project management software, there are a few things you’ll want to search for.
First, the tool should be easy and simple to use. Next, it should make
communication between team members more efficient. Finally, it should be a
place where you can transfer files or work on the same documents. Popular project management software options include:
Finally, you’ll need reliable software to help you keep track of all your financials. A business that doesn’t keep a close eye on expenses and revenue is doomed to fail. However, with solid accounting software, you can easily keep track of all of this in an easy manner.
To find the right accounting software you should first consider what type of business you have. Large corporations will likely need different software than a small local business. You should also take into consideration the person who will be using the software. If you’re handling the books yourself, and you don’t have much experience with accounting, you’ll want software that is more tailored toward beginners.
Another thing to look for is cloud-based accounting software. If your software operates on the cloud, this means you won’t lose your data if your computer breaks. Plus, you can use the software from any device. This makes managing your finances easier and provides you with some peace of mind.
These days
there’s practically ten software options for any problem your business might
face. Whether it’s poor communication, inefficient project management or
marketing deployment, or something else, there are plenty of software solutions
available that can help you out.
Take the time to study your business and look for areas you need to improve. Then explore the software options available to you, and consider both their features and their costs. If you take your time with the decision, you should end up with new software for your business that helps everything run smoother at a reasonable cost. After that, it’s only a matter of time before you start to see the effects in your profits.
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‘It’s okay to talk about salaries with your friends, mentors and peers,’ says Cate Luzio, CEO of Luminary. ‘If you don’t get a raise, don’t give up.’
15 min read
This story originally appeared on Authority Magazine
The movement to achieve equal opportunities for women has made incredible progress. But even in 2019 women reportedly still earn about 80 cents for every dollar a man makes. On Women’s Equality Day, 8/26, Authority Magazine launched a series called “5 Things We Need To Do To Close The Gender Wage Gap.”
In this series, scores of prominent women leaders shared their insights about necessary steps to narrow and eventually close the gender wage gap. Here are some highlights.
These interviews have been edited for length and clarity.
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1. I would say that it’s so important that women advocate for each other and openly discuss money with their peers, male and female. I remember early in my career discovering that my male coworker was being paid considerably more than I was and using this information to leverage a raise. There’s definitely a stigma associated with talking about money, but those uncomfortable conversations will help you negotiate better.
2. Negotiate. It’s shocking how many women will accept an initial offer and not ask for more money. Something I’ve learned from my co-host Becca Freeman is that a lot of the time, the hiring manager has a bigger budget and actually expects you to negotiate. This revelation really stuck with me and is so simple but incredibly powerful. We’ve since had countless listeners tell us that after listening to that episode they were able to negotiate a raise.
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1. I think the gender wage gap is caused by a combination of factors, the largest of them being institutionalized gender discrimination. Put simply, women have been paid less than men for years, and changing this standard will not happen overnight. I still can’t believe that it was less than 100 years ago that women earned the right to vote in our country, but that’s the way it is. Women have traditionally been seen as mothers first and breadwinners second, and even in modern-day America, this underlying perception of our roles in society persists. So we’re held up against this standard of being able to raise children while simultaneously excelling at the office. I don’t mean to blame all of this on men, either. We women hold ourselves and each other to extremely high standards, and we’re really hard on one another. If we’re too focused on our careers, we’re bad mothers and wives. If we’re too focused on raising our families, we aren’t putting enough effort in at work. And I think we hold ourselves back sometimes too. Whether we don’t think we’re good enough for the promotion we want, or we don’t think we’re qualified to be managing men, we sell ourselves short and actually get in our own way.
2. I would challenge women first to start pursuing the jobs that they are passionate about, whether or not those jobs fall within traditionally male-dominated fields. I started in the tech world at a young age and worked really hard to get to where I am today, but I realize how intimidating those industries can be. Success in these fields for women isn’t impossible, but I think too many of us women assume it won’t be worth the hard work. We think that we won’t be considered for a role because of our gender or will be immediately out-qualified by the men in the room. This is evident in the fact that women only apply for jobs they are 100 percent qualified for, while men apply for jobs even if they only meet 60 percent of the required skills. We need to start giving ourselves more credit and demanding the respect and job recognition that we deserve.
3. We need to support one another. We need to make sure both men and women alike are supporting women in their endeavors in these traditionally male fields. That being said, if we’re going to ask that men respect us in our careers, we need to make sure we as women as giving each other that support and respect as well. I see way too many situations in which women are tearing each other down, and it is so frustrating. We’re all up against the same obstacles, and the last thing we need is to add further challenges for our female counterparts.
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These 14 games have launched the careers of their young players to global fame.
12 min read
This story originally appeared on PCMag
If your parents ever disparaged your video game obsession as a huge waste of time, they’re either a) out of touch or b) lacking in vision.
That may sound overly harsh, but there’s some truth in my take. Esports, the video game industry’s competitive arm, has amassed huge audiences, incredible cash pots, and sponsorships that enable elite gamers to transform their passions into careers. In fact, research firm Newzoo estimates that esports will generate $1.79 billion per year by 2022.
Of course, esports are more than purely capitalistic ventures. Though gamers dig the idea of standing on stage holding oversized checks, the true reason for traveling to tournaments around the globe is to prove they’re the best in their titles of choice.
Esports comprise many games, both popular and under the radar, in numerous genres. You like shooters? You can pop some caps in a rival playing Counter-Strike: Global: Offensive. In the mood for a battle royale of epic proportions? PlayerUnknown’s Battlegrounds has got you covered. Into sports? In a merging of the two worlds, the NBA and Take-Two Interactive — publisher of the super-popular NBA 2K video game series — partnered to create the NBA 2K eLeague. In the esports world, there’s a video game, and related scene, for everyone.
Maybe there’s too much choice. There are so many video games on the market with a competitive, multiplayer focus that getting started in playing, or simply watching, professional video gaming may prove intimidating. Fortunately, this guide to the best esports games is designed to gently nudge you in the right direction. After all, every game going after that sweet esports money isn’t worth your time. And there are a whole lot of those.
Related: 3 Surprising Ways That Video Game Companies Leverage AI
This guide contains several esports-worthy titles that PCMag’s staff has reviewed and wholeheartedly recommends playing. In fact, many of the titles that we suggest checking out also live in our best PC games roundup, though we also toss a bone or two to console players.
To be considered for inclusion in this guide, a game simply has to have official tournament support from its publisher. Though we love many of the smaller, community-backed efforts, such as the incredible Tecmo Super Bowl community, we had to create a cut-off point, lest damn near every competitive game be deemed worthy.
So, that’s that. If there’s a notable esports game that’s not listed below, that means we either didn’t review it yet or score it well enough to make the cut. What you’ll find below, however, are some of the best esports games played by amateurs and professionals in 2018 — and likely beyond. Dig in. And, more importantly, have fun playing.
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Valve’s Counter-Strike: Global Offensive (CS: GO) debuted in 2012, backed by a strong heritage of multiplayer FPS titles, including the original Counter-Strike and Counter-Strike: Source. Years later, the fast-paced PC game still mostly holds its own against more modern titles, partly because of its established core gameplay and active community.
Visually, however, CS: GO is starting to show its age, and it’s not as thematically rich as Overwatch. Still, many folks enjoy CS: GO’s no-frills experience and its highly competitive esports circuit, which includes the Eleague Major, a competition with a $1 million prize.
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“Easy to learn, hard to master.” This phrase is used to describe many things, especially in gaming. Few titles exemplify that mantra more than Defense of the Ancients 2 (Dota 2), one of the most popular multiplayer online battle arena (MOBA) games on the planet.
This free-to-play MOBA tasks you with selecting one of more than 100 playable Heroes to take to the battlefield, utilizing that character’s unique abilities, play style, and attributes to help your team achieve victory.
Sure, the MOBA genre proves inscrutable to viewers who are unfamiliar with the play mechanics, but the annual Dota 2 International has insane cash pots (more than $30 million!) and stiff competition that makes the game an esport worth watching if you’re willing to learn the ropes.
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Beside Fist of the Northstar and Jo Jo’s Bizarre Adventure, there are few anime properties as intrinsically suited to the fighting game treatment as the Dragon Ball series. Spanning multiple series, movies, and generations of characters, Akira Toriyama’s manga-turned-anime-turned-game series is all about buff monkey men, humans, aliens, and androids trading blows in actual earth-shattering battles.
The series’ latest video game adaptation, Dragon Ball FighterZ, ditches the Xenoverse games’ arena-brawling model in favor of 3 vs. 3 tag-team fighting on a 2D plane. The gameplay shift is just one of the many reasons Dragon Ball FighterZ is being held aloft as one of the most intriguing esports titles. Its beautiful design, intense combat, and accessible control scheme add up to a game that anyone can jump into for Super Saiyan thrills.
Besides appearing at Evo, the anime fighter has an expanded competitive scene courtesy of Bandai Namco’s Dragon Ball FighterZ World Tour.
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Fortnite is the battle-royale game to beat. In fact, Epic Games confirmed in early 2019 that Fortnite hosted 7.6 million concurrent players in one record-breaking session. This notably beats Player Unknown’s Battlegrounds (PUBG) highest-ever player count recorded on Steam, which topped out at just more than 3 million players. Fortnite’s popularity is off the charts.
Fortnite has a lot going for it, including approachable gameplay modes, bright and zany graphics, and an excellent construction system. Iffy combat and the presence of microtransactions detracts from the experience, but, as it is a free-to-play game, fans of the genre should still give it a shot. The title is on virtually every platform that plays video games.
2019’s inaugural Fortnite World Cup saw 16-year-old Kyle “Bugha” Giersdorf take home $3 million from a $30 million prize pool.
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SNK’s latest entry in the long-running The King of Fighters series ain’t the prettiest fighter in town, and the title doesn’t consistently headline Evo, but it’s one of the best competitive fighting games on the market.
KOFXIV’s deep combo system, team-based action, massive 58-person roster, varied special attacks, supers, and offensive, defensive, and movement options combine to form a spectator game that’s as thrilling to watch as fighters with higher profiles. To be fair, those same qualities make KOFXIV a somewhat intimidating game to master, but should you put in the work, the rewards are immensely satisfying.
Even though KOFXIV isn’t a main Evo game, it’s supported by the SNK World Championship series.
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League of Legends, Riot Games’ free-to-play, multiplayer online battle arena title is, simply put, the best MOBA game you can buy. Its gameplay incorporates elements of role playing, tower defense, and real-time strategy — a combination that differentiates it from the many cookie cutter MOBAs that have flooded the market.
League of Legends’ accessibility is one of its highlights, but that does not mean it lacks complex core gameplay elements. The way skillshots, cooldowns, unique abilities, and equipment work in tandem makes League of Legends the face of MOBA gaming, outclassing the likes of Dota 2 and Heroes of the Storm.
In terms of esports, Riot Games supports the title via the League of Legends Championship Series. The tournament boasts a prize pool of more than $2 million.
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Mortal Kombat 11, developer NetherRealm Studios’ newest fighting game, is far more than the cracked skulls, severed spines, and blood spurts on which the series built its fame. The narrative sequel to Mortal Kombat X, Mortal Kombat 11 uses time travel to pit characters against their rivals in the past in order to alter the present.
Thanks to animation improvements and new offensive and defensive mechanics, the mercs, ninjas, gods, and monsters play better than ever. As a result, Mortal Kombat 11 is an excellent entry point for people unfamiliar with the series (or those who’ve lapsed).
NetherRealm Studios supports Mortal Kombat 11 via its Mortal Kombat Pro Series esports initiative.
Related: To Win in the Billion-Dollar eSports Industry, This Innovator Turned to Tech Used by Navy SEALs
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Shooters don’t always have to be dark, gritty, or realistic. Cartoony fun has its place, even in gun-filled PC games. That place has been filled by Valve’s Team Fortress 2 for nearly a decade, but now Blizzard’s taken the reigns with Overwatch. It takes all of Team Fortress 2’s hallmarks, such as colorful levels, multiple game modes that focus on teams attacking and defending, and cool characters with vastly different play styles, and adds a few MOBA-like twists.
Overwatch is a thoroughly enjoyable first-person shooter that’s filled with mechanical variety, thanks to the game’s many heroes and classes. As you might expect, it has developed a highly successful esports scene. Blizzard supports the Overwatch competitive scene with several esports initiatives, including the Overwatch World Cup.
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Like many other games in the open-world survival or first-person shooter genres, the primary goal of PUBG is to be the last player alive. However, PUBG doesn’t adhere to the genre norms. It takes some of the best aspects of open world games, combines it with the mechanics of a good first-person shooter, and accommodates a player base typical of MMOs.
There’s also a good balance of gameplay elements. For example, you get to choose where to parachute down on the map, everyone starts without a weapon, and there’s a deadly and giant shimmering blue dome that reduces the playable area every so often. It’s tense, but extremely entertaining.
The PUBG Global Invitational has a prize pool of more than $2 million.
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2015’s out-of-nowhere hit, a game that still dominates Steam sales charts, is one of the few sports games not associated with a real-life league that receives massive esports love.
Rocket League, with its fast car-based game play, explosive hits, and thrilling shots on goal is a raw thrill, especially when it’s played by professionals. Seriously, if you thought your last-second score was impressive, wait until you see someone with supreme skills drive up a wall, flip off it, and score from center field.
The Rocket League Championship Series is where you’ll find the world’s best players pulling off incredible maneuvers. The most recent competition featured a $1 million prize pool.
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The original Samurai Shodown found an audience back in the 1990s thanks to its unique weapon-based bouts, feudal Japanese setting, and bloody flourishes. Still, it was a tough fighting game for some people to pick up due to the methodical combat and shocking damage scaling; characters hit brutally hard, so a few simple mistakes could cost you the match and your quarter.
Despite no new series entries in more than a decade, developer SNK rebooted Samurai Shodown, preserving many of the classic gameplay mechanics that made the original games so memorable.
Samurai Shodown became an Evo game in its first year (2019), and is also supported by the SNK World Championship series.
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What’s a real-time strategy (RTS) title to do in a gaming landscape packed with MOBAs? If you’re talking StarCraft Il, the answer is simple: continue to offer best-in-class gameplay and multi-million-dollar cash prizes in the StarCraft II World Championship Series.
The StarCraft II: Legacy of the Void expansion has the military strategy that die-hards adore, while simultaneously serving as a fantastic conclusion to Blizzard’s five-year saga. It’s truly one of the most satisfying strategy games ever made, though novice RTS viewers may not appreciate all the complexities on display during high-level play.
The Global StarCraft II League has a prize pool topping a half million dollars at the time of this writing.
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Street Fighter V, despite its rocky start and DLC shenanigans, may very well be the most accessible esports title for people who don’t identify as gamers.
The simple premise of two people punching themselves unconscious is one that’s damn near universal. The idea has existed in many forms, including ancient gladiator clashes, professional boxing, and UFC — and is instantly recognizable, despite the hadokens, sonic booms, and other ridiculous super-powered attacks.
As a result, Street Fighter V is one of the rare esports games that receives significant mainstream airtime, with several high-profile tournaments being broadcast on Disney XD, ESPN 2, and TBS. It’s bolstered by the Capcom Pro Tour, a series with a cash pool that tops $600,000.
Street Fighter V, despite its rocky start and DLC shenanigans, may very well be the most accessible esports title for people who don’t identify as gamers.
The simple premise of two people punching themselves unconscious is one that’s damn near universal. The idea has existed in many forms, including ancient gladiator clashes, professional boxing, and UFC — and is instantly recognizable, despite the hadokens, sonic booms, and other ridiculous super-powered attacks.
Related: How to Become a Professional Fortnite Player
As a result, Street Fighter V is one of the rare esports games that receives significant mainstream airtime, with several high-profile tournaments being broadcast on Disney XD, ESPN 2, and TBS. It’s bolstered by the Capcom Pro Tour, a series with a cash pool that tops $600,000.
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Tekken 7, like the main-line Tekken games that came before it, is a tale of fathers and sons attempting to murder each other to purge the Mishima clan from the Devil Gene, a magical DNA bit that transforms certain people into hell spawn.
Though Tekken 7 is known for its single-player story, the game thrives as an esport due to its multiple fighting styles, 3D movement (which creates new avenues for attacking and dodging), and slow-motion effects that kick in when both fighters’ life bars are low and they perform simultaneous close-quarter melee attacks. High-level play results in many Kung Fu Theater-like moments that you won’t see in rival fighting games.
The Tekken World Tour is where the best pro players duke it out, for prizes totaling nearly $200,000.
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It’s time to amp up and adjust our marketing strategies for the holidays!
If you want to get ahead of the marketing game and stand out from the crowd, check out these incredible unicorn tips from the top social media marketing experts.
We’ve got insights from Mari Smith, Neil Patel, Virginia Nussey, Dennis Yu, Lilach Bullock, Lisa Dougherty, Marsha Collier, Sujan Patel and Kristel Cuenta-Cortez.
Among the tips?
Leveraging live videos, launching Facebook Messenger chatbots, running social media ads and more — all with the aim of increasing brand visibility, ramping up your holiday sales and boosting ROI.
So let’s jump right in — and I’ll start with my own No. 1 holiday marketing tip!
Ad prices get crazy competitive around the holidays!
Since most of your sales are going to come from customers with pre-existing brand affinity, focus the majority of your social ads budget using remarketing as the targeting option rather than trying out new, unproven audiences at this critical time.
People’s inboxes will be full of offers, so try reaching your audience using new higher-engagement marketing channels like Facebook Messenger ads in Facebook and Instagram to ensure your targeted audience actually sees your important marketing messages
Use holiday-themed Facebook Live videos to really engage with your audience this holiday season.
Facebook continues to favor content that generates meaningful social interaction, specifically conversations between people within the comments on Page posts.
Live video typically leads to discussion among viewers on Facebook, which helps bump up the algorithms and you should see even more reach on your posts.
In fact, Facebook states that live videos on average get six times as many interactions as regular videos.
Strive to stand out in the news feed and create “thumb-stopping” live video content that draws your audience in.
Think outside the box and get creative to put a smile on the faces of your prospects and customers and have your business/brand be top of feed and top of mind!
It’s difficult to stand out during the holiday season when everybody is sharing special offers and discounts.
But one way to stand out and generate better results during this period, is to collaborate with a relevant social influencer as they can help you reach a wider audience.
However, you need to start working on this campaign way ahead of time: from finding the ideal influencers to work with to planning the actual content, it’s a big project but one that can yield amazing results.
Another tip I have to mention is to create remarketing campaigns on social media and target all of those people who viewed your products but didn’t buy.
Everyone is looking for gifts during this time period so chances are, they’re checking out a lot of ideas and products — remind them of your products at the right time and it can have an amazing effect on your sales.
Holiday fever is not just for ecommerce.
B2B should get hyped for the holidays, too.
Holidays are an occasion for a company to reveal its customer appreciation along with its culture, brand and staff appreciation.
And doing so can have a positive marketing impact through visibility and brand affinity during the cheery time of year.
Give your Facebook chatbot and social media avatars a holiday makeover — and that will mean something different for every brand.
Just because B2B marketers don’t have a Black Holiday sale to promote for the holidays (although, you certainly could!), doesn’t mean you shouldn’t have some holiday fun.
Your customers (and future customers) may fall a little more in love with you when you take the opportunity to get in the spirit!
My No. 1 tip for the holidays … ask customers and employees what they’re grateful for, collecting the pictures and videos.
Then after getting their permission, you now have a massive library of UGC (user-generated content) that you can mix and match to drive sales without having to rely as much on sales and discounts.
And now you’ve solved your content issue, too.
During the holiday season, expect your ad costs to increase.
Consider pushing out more educational content and sharing them on your social profiles.
You can even spend a bit of ad money to promote these educational pieces.
From there remarket all of those users and pitch them your product/service through remarketing ads.
It’s one of the cheapest ways to acquire customers from the social web at an affordable rate.
Something I’ve seen that customers and followers of our brand engage with around the holidays is learning more about the team behind the scenes.
We are fully remote, and have employees working literally around the world.
We’ll work with our employees to share interesting stories about them with our audience to give people the human side of our business.
People are in “family” mode, not “business” mode around the holidays.
Sharing our company family with them pulls on that thread a bit.
It’s a two-pronged approach.
Start by reconnecting with your existing customers very early on without a hard sell.
Let them know you’re there to help make their holidays easier.
Then during the season, your ads should always go for the hard close — make your offer ads irresistible.
There’s so much truth in the statement “If you fail to plan, you plan to fail,” especially when crafting a social media campaign for your brand.
One best practice successful brands do to ramp up their campaigns is to put together a holiday-themed content schedule based on their goals.
For example, if your goal is to solicit customer reviews and collect user-generated content that you can utilize in the future, you can run a simple photo contest where you ask your customers to submit their entries with a branded hashtag.
Pick a relevant prize and decide on the theme, and find the best time to launch it! Monitor your results and adjust your strategy as you go along!
This doesn’t only provide social proof, but it also saves valuable time and effort since user-generated content is generally free.
My number one social media marketing tip for B2C marketers is to work with top influencers in your niche.
People like to scroll through their newsfeeds looking for gift-giving ideas. I know I do.
And, they tend to trust brand recommendations from individuals (even if they don’t know them).
But, before you get started, make sure you’ve set a clear goal that aligns with your business objectives.
Once you’ve determined your goals, you’ll need to find the right influencers in your industry to work with.
Once you do, put those influencers to work as your brand’s little elves creating customized content for your social media channels to help increase visibility, trustworthiness, and generate ROI for your brand.
Republished by permission. Original here.
Image: Depositphotos.com
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The era of 5G is upon us, promising connectivity that is faster, more reliable, and cheaper. To recoup the investment they are making in 5G, telecommunications operators will need to look beyond existing business models and develop new use cases. They must reimagine their end consumer and work collaboratively with other companies to help build ecosystems that deliver new products and services.
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On this week’s Green Entrepreneur podcast, Alice Little talks about her advocacy for weed.
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