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You are here: Home / Entrepreneur / Why Word-of-Mouth Marketing Matters (Infographic)

Why Word-of-Mouth Marketing Matters (Infographic)

September 15, 2018 by Asif Nazeer Leave a Comment


Here’s why it’s important to get people chatting about your brand.


September
15, 2018

2 min read


From social media to banner ads and SEO, there are a number of ways companies market their goods and services. However, the most trusted source is usually from a person’s friends, family or colleague.

Related: Top 3 Ways for Building a Word-of-Mouth Business

When people hear about something from someone they trust, they’ll instinctively trust that recommendation. In fact, word of mouth is so impactful that half of Americans would prefer it over any type of marketing. Eighty-three percent of Americans said they’ve made a word-of-mouth recommendation — 55 percent said they make recommendations at least monthly and 30 percent said they make them weekly.

Related: 5 Ways to Maximize Word-of-Mouth Marketing

Many people assume that social media is the best way to get the word out about a business. But according to research by Talk Triggers, Americans value word of mouth 41 percent more than social media when it comes to recommendations. However, these numbers can vary by industry. Half of Americans rely on word of mouth when it comes to choosing a restaurant. The events industry also heavily relies on word of mouth — when planning a wedding, recommendations from friends is 331 percent more likely to be relied on than advertising. People also depend on word of mouth in politics. During election season, millennials are 115 percent more influenced by word of mouth than by advertising.

Related: How to Get Influencers to Drive Your Word-of-Mouth Marketing 

To learn more about the power of word of mouth, check out TalkTriggers.com’s infographic below.



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Filed Under: Entrepreneur

About Asif Nazeer

My current sphere of interest is Internet Marketing - Worked for many years in finance and banking. I now consult for small businesses and starts ups. Also involved in venture capital for new companies.

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