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How do you get the best return on your SEO spending? Here are a few tips to help set you on the right path.
In a world of tight budgets and easy-to-measure
results, nobody wants to spend more than they have to on getting their search
engine optimization correct. More importantly, though, nobody wants to spend
their limited budget and not get the appropriate return on their investment.
However, the thing with digital is that everything is trackable and measurable. In the old days of print or even radio and television, the only way to work out how successful a marketing campaign was, was to measure the popularity of the product. The more units the company sold, the more successful they deemed the marketing to have been. But a great product and bad marketing could nevertheless translate to an upturn in sales.
The point is, in digital it can all be tracked. So, how do you get the best return on your SEO spending? Here are a few tips to help set you on the right path.
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Getting the Best Results for Your SEO Spending Is a Team Effort
Getting the best results for your SEO spending is not necessarily something you can sort out by yourself. Sure, you can do some of it, but don’t think that you can bulldoze your way through it and do a good enough job. The truth is that if you tried, it would be at the expense of some other element of your business.
If you are running the show, then rather look to work with an SEO specialist. In the same way you could do the finances if you wanted to, or run the reception desk, of course you could. But why? Work with the experts and let them make it happen for you. There are plenty of excellent SEO people out there. You just need to find the one that’s right for your company and let them get on with it.
Post Original Content or Nothing
If you’re not updating your content regularly and keeping it fresh and original, then you are going to struggle with your SEO spending. Search engines covet signs of life, so you need to make sure you provide these.
Moreover, signs of life come in the form of fresh and original content. The best way to ensure you can provide this is by adding a blog element to the site.
Most site owners cannot update their content all the time, regardless of the fact that this is one of the best ways of getting the most from your SEO spending. So if you can’t, just ensure there is a steady flow of industry-related opinion coming through. This is content that you can write to not only aid your SEO but to build your status as a thought leader and influencer in your industry as well.
Google Owns the Show
It simply cannot be denied: In the world of search, Google is king. It owns the biggest share of the search market, with almost 80 percent of the total share. Some sources suggest this number is even closer to 94 percent. Whatever the case, it is a significant majority. Moreover, when most people talk SEO, they are talking Google optimization.
What this means is that whatever you do in the SEO space you must do it with a knowledge of what works best for Google. To this end, Google offers plenty of courses and opportunities to learn their ways. Therefore, if you are partnering with experts or looking to hire, make sure your team has the appropriate Google certifications.
Get Your SEO Spending Right by Hiring the Experts
The bottom line is this: If you want to get the best bang for your buck when it comes to your SEO spending, stop wasting your money and your time by trying to do it yourself. Instead, look to the experts and get it done right.