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Track Your Inventory and Increase your Confidence with this Webinar

December 8, 2018 by Asif Nazeer Leave a Comment

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6 Retail Inventory Management TipsIf you are running into problems because your current inventory setup is not delivering, Scott Gregory is holding a webinar help you implement a better system.

Gregory is a 17+ year expert with QuickBooks software, including a Certified QuickBooks ProAdvisor and a Certified QuickBooks Enterprise ProAdvisor. He also happens to have over 30 years of experience in accounting inventory.

In the webinar, Gregory will show you how to track inventory in QuickBooks Pro/Premier/Enterprise and increase your confidence so you can use the applications every day.

This includes deep dives into the different inventory reports in QuickBooks so you can get a better understanding of how they work.

The webinar will start at 11:00 AM and end at 12:30 PM (EST) on Thursday, December 13, 2018.

Click the register button now and enter discount code 20Off to save 20% on the webinar.

Register Now





Featured Events, Contests and Awards

Basics of Tracking Inventory in QuickBooks Pro/Premier/EnterpriseBasics of Tracking Inventory in QuickBooks Pro/Premier/Enterprise
December 13, 2018, Online

This event features a live demonstration of the QuickBooks item list, inventory items, non-inventory items, and much more relating to inventory. Learn how the inventory flow works from purchase order to customer shipment. Register today and follow @qbguy!

Discount Code
20Off (20% off on all tickets)


More Events

  • Small Business Expo 2018 – HOUSTON
    December 13, 2018, Houston, Tx
  • Women In Cloud Annual Summit 2019
    January 26, 2019, Redmond, Wash.
  • Recruiting Trends and Talent Tech LIVE! 2019
    February 20, 2019, Las Vegas, Nev.
  • LEAP Tech Talent
    March 12, 2019, San Francisco, Calif.
  • Social Media Marketing World
    March 20, 2019, San Dieg, Calif.
  • Beachpreneurs Beach Camp 5
    April 26, 2019, Daytona Beach, Fla.
  • World Blockchain Roadshow
    August 26, 2019, Multiple Cities

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.


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Top Stories: Online Sellers Turn to Physical Retail, More e-Tailers Now Offer Free Returns

December 7, 2018 by Asif Nazeer Leave a Comment

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?

It’s the height of the holiday shopping season. And admit it, you’re probably doing a lot of online shopping. You may be doing it now.

But what about offline shopping? That’s still a thing and according to a report this week on Small Business Trends, a number of online retailers are trying to attract customers offline, too.

To crack this open a little more, I asked John “Colderice” Lawson to join me for the first This Week in Small Business after a short hiatus.

“You’re seeing a lot of pop-up strategies,” he says on this week’s episode. “The pop-up strategy works for a particular retailer and they’re like, ‘Hey … why not open a local store?’

“The retail locations are cheap now. They’re on sale,” John adds.

This is a strategy being adopted by online retailers big and small. But what I wanted to know from John is simple. Why?

“Most e-tailers want to grow up and be a physical retail store. It’s very tactile. To be able to say we have 30 stores across the country … that’s a whole other level,” John says.

Check out the full article on e-tailers becoming retailers, by Rob Starr.

To see what else John and I are discussing this week — ripped from the headlines of Small Business Trends — check out the video above. And be sure not to miss future episodes of This Week in Small Business and other small business videos:

Subscribe to the Small Business Trends YouTube Channel

And for the rest of the week in headlines, here’s the weekly news and information roundup below:

Retail Trends

10% More Online Retailers Offer Free Returns in 2018, Report Says

eCommerce shipping has become an integral part of businesses large and small and competing in this environment means offering incentives such as free returns to ensure customer loyalty. According to the 2018 State of Shipping report from Shippo, businesses are having to do more in order to keep up with the juggernaut that is Amazon in eCommerce.

Printful Aims to Help Small Businesses Create Custom Branded Items Painlessly

Finally! You’ve made the choice to put your company’s name on physical items. Great idea, but how will you get it done when you’re unsure how to even begin? You could ask your cool entrepreneur friend who’s done it. Her T-shirts rock and her startup is new. But having gotten no email reply in weeks, you guess she was just too polite to tell you to Google it.

Economy

Will Tariffs Proposed on Foreign Cars Impact Your Business?

President Donald Trump revealed that he will study putting tariffs on imported cars in order to give U.S. companies an advantage in light of large job cuts announced by General Motors in a series of Wednesday tweets: The reason that the small truck business in the U.S. is such a go to favorite is that, for many years, Tariffs of 25% have been put on small trucks coming into our country.

Marketing Tips

Market Your Business More Effectively in 2019 with These Guides, Resources and Expert Tips

If your resolution for 2019 is to improve your marketing, you need to find the right guides, resources, and experts to help you shape a plan. There are plenty of options out there to help with everything from content creation to social media. Here are some insights from members of the online small business community that include guides and resources for all areas of marketing a business.

Promote Your Business on These Weird December Holidays

If you thought the only holidays in December were Christmas Day and New Year’s Eve, then think again! The festive month is brimming with wonderfully weird and obscure holidays and national days, which the savviest of businesses are not only aware of but use to as a promotional tool for competitive gain.

Product Lists

25 Places to Buy Business Christmas Cards

Tis’ the season to be jolly and is the time to share your appreciation for hardworking members of staff and loyal customers by sending out business Christmas cards. If you’re wondering where to head to in order to purchase quality business holiday cards, here’s 25 places to buy business Christmas cards to send to those who matter the most at your business.

Research

Opportunity Drives Nearly 28% of Millennial Women to Start a Business, Report Says

The 2018 Megaphone of Main Street: Women’s Entrepreneurship Report from SCORE reveals women in different demographics start businesses for a variety of reasons. When it comes to millennial women, the report says 27.8% of them do so because they see an opportunity. An almost identical number of baby boomers, 28.2% said they started a business out of necessity. For 25.

Small Business Operations

Business Accounts Payable Fraud On the Rise Nationwide, Study Shows

Business payments fraud is showing no signs of abating. A Surge in Accounts Payable Fraud In fact, according to a recent study cited by AccuImage, a provider of software solutions and services that help businesses automate their document flow, B2B payment fraud has increased nationwide.

Social Media

LinkedIn Pages Relaunched with New Features for Businesses

LinkedIn Corp (NYSE:LNKD) recently introduced the “next generation” of LinkedIn Company Pages, a marketing solution freshly re-launched as LinkedIn Pages to spotlight a brand, business unit or initiative.

Startup

Best Business Idea Articles for Entrepreneurs

There are nearly 30 million small businesses in the U.S., with more popping up daily. If you’re interested in joining this club, you need to start with a great idea. No matter what your interest, skills, budget, and circumstances, there’s a perfect business out there for you.

Technology Trends

Business Intelligence Helps This Sustainable Energy Company Take on Industry Giants — and Win

The energy industry has been dominated by a handful of big companies for a long time now who’ve long been dominant in their markets. Small, new players need more than great ideas to compete in the space. They need to offer better, faster, and more personalized service as their key differentiator.

Flickr Updates to Pro and Free Accounts May Simplify Business Use

Changes to the iconic Flickr photo sharing community make the site more functional to businesses using it as a resource for images in marketing and communication. Flickr Account Changes The change getting the biggest reaction is the elimination of the one free terabyte of space originally offered to all free Flickr users. Instead, they will be limited to 1,000 photos or videos.

Final Cut Pro Integrates Third Party Apps Perfect for Small Business Use

The 28th update to Final Cut Pro X (FCPX) since 2011 was announced as the FCPX Creative Summit was being held. Upgrades also include upgrades to Motion 5.4.2 and Compressor 4.4.2 perfect for small businesses. The new functionalities in FCPX 10.4.4 will give video editors more tools for workflow extensions with third-party apps along with better integration.

6 Ways to Keep Your Company and Employees Cyber Secure This Holiday Season

According to recent numbers from Cybersecurity firm Proofpoint, there has been a 4,671% increase in gift card related email scams this year. These fraudulent emails have even caught the  FBI’s eye and they peg losses to small businesses and customers at $1,021,919 since January of 2017.

Small Businesses Lose $80K on Average to Cybercrime Annually, Better Business Bureau Says

The growth of cybercrime will cost the global economy more than $2 trillion by 2019, according to the Better Business Bureau’s 2017 State of Cybersecurity Among Small Businesses in North America report. Cost of a Cyber Attack When it comes to small businesses, the report said the overall annual loss was estimated at almost $80K or $79,841 on average.

Photo via Shutterstock

This article, “Top Stories: Online Sellers Turn to Physical Retail, More e-Tailers Now Offer Free Returns” was first published on Small Business Trends



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Business Accounts Payable Fraud On the Rise Nationwide, Study Shows

December 5, 2018 by Asif Nazeer Leave a Comment

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Business Accounts Payable Fraud On the Rise Nationwide

Business payments fraud is showing no signs of abating.

A Surge in Accounts Payable Fraud

In fact, according to a recent study cited by AccuImage, a provider of software solutions and services that help businesses automate their document flow, B2B payment fraud has increased nationwide.

Despite business executives and financial officers frantically looking for a solution to curb the uptick in payable fraud, the study finds that more than three quarters of businesses were hit in the past year.

“There are many ways to scam accounts payable,” says Larry Bennett, CEO of AccuImage, in a statement, “everything from creating false invoices to check fraud.”

Small business owners need to be aware of this worrying trend and take necessary precautions.

2018 AFP Payments Fraud Survey Findings

According to the Santa Clara, California-based document management and imaging solutions provider, raising rates of payment fraud call for, among other things, digitized accounts payable systems to help businesses reduce the chances of payment fraud.

The document management and imaging solutions firm quotes the 2018 annual study released by The Association for Financial Professionals (AFP), which reports that payment fraud has become more sophisticated. This even as more businesses are investing heavily in security measures.

In the 2018 AFP Payments Fraud and Control Survey, which surveyed nearly 700 treasury and finance professionals, AFP says the primary target for payments fraud is checks. This is followed by business email compromise, which is a rising concern. Other targets are Wire fraud and corporate card fraud.

“It is alarming that the rate of payment fraud has reached a record high despite repeated warnings,” said AFP President and CEO Jim Kaitz. “In addition to being extremely vigilant, treasury and finance professionals will need to anticipate scams and be prepared to deter these attacks.”

Top Ways to Detect and Prevent Payments Fraud

AccuImage offers some handy tips to identify and prevent payments fraud in your organization:

  1. Create audit trails, have staff with clear job descriptions and divisions of duties, and utilize digital processes that don’t rely on paper.
  2. Monitor requests for duplicate payments. Duplicate invoices can happen more often than realized. Always beware.
  3. An important control to put in place to prevent fraud is ensuring that employees don’t have more authority than is needed to perform the duties of their role.
  4. Build strong process integration between Procurement and Accounts Payable. Strong process integration between Accounts Payable and the Procurement function ensures that goods or services are ordered according to purchasing policy, and that they are appropriately received before the invoice is paid.
  5. Use data to uncover trends in supplier invoices. Data rich organizations can identify overpayments to their suppliers by monitoring trends in supplier performance or supplier spend. Organizations can take a more proactive approach to preventing duplicate payments by defining parameters that identify potentially fraudulent invoices and routing these invoices to someone for review.

“A secure digitized accounts payable system will help reduce fraud as well as all payable interaction errors and inconsistencies,” stresses Bennett, whose document processing firm has been in business since 1988.

Photo via Shutterstock

This article, “Business Accounts Payable Fraud On the Rise Nationwide, Study Shows” was first published on Small Business Trends



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Best Business Idea Articles for Entrepreneurs

December 5, 2018 by Asif Nazeer Leave a Comment

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There are nearly 30 million small businesses in the U.S., with more popping up daily. If you’re interested in joining this club, you need to start with a great idea. No matter what your interest, skills, budget, and circumstances, there’s a perfect business out there for you.



Business Idea Articles

Below, you can find tons of ideas to get your entrepreneurial journey off on the right foot.

Business Ideas Based on Interest

Your favorite hobby could potentially lead to profits. There are plenty of entrepreneurs who are starting hobby businesses and actually turning them into full-time gigs. Here are some options for businesses that may align with your interests.

Physical fitness can actually lead to a more successful business, no matter what industry you work in. But if you want your actual business idea to keep you active on a daily basis, there are plenty of exciting opportunities that may align with that desire.

Business Ideas Based on Lifestyle

More than half of small business owners are 50 years of age or older. But there are opportunities out there for every member of the family. No matter your age or current situation, here are some business ideas to consider.

Best Business Idea Articles for Entrepreneurs

You can launch a small business in any state or location. But your location or circumstances may have an impact on the type of business you start. Here are some ideas for businesses you can start based on your particular circumstances.

Business Ideas Based on Budget

About 82 percent of business startup funds come from the entrepreneur themselves, or their family and friends. That usually means you need to keep things on a pretty tight budget. Here are some business options that don’t require a lot of startup capital.

Where you run your business can make a big impact on your budget. About 69 percent of U.S. entrepreneurs start their businesses from home. Here are some business ideas you can start in your house or in other inexpensive locations.

Business Ideas Based on Skills

Research has found a handful of qualities that most entrepreneurs have in common. But there are also some more unique qualities that can help you stand out from others. Here are some business opportunities that may play to your natural strengths.

Then there are skills you can hone over time. There are tons of online resources where you can learn new skills and gain training that can be useful in running your business. Here are some ideas to help you make use of those skills you’ve gained over time.

Key Business Idea Resources

Looking for more info? Check out these key resources that could help you get your new business idea off on the right foot.

Photo via Shutterstock
Photo via Shutterstock


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What is UX Design and How Can it Help Your Small Business?

December 3, 2018 by Asif Nazeer Leave a Comment

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What is UX Design and How Can it Help a Business Like Yours?

User Experience (UX) Design is the term used to describe the process of enhancing user satisfaction by creating products that provide relevant and meaningful experiences. By improving the accessibility and usability of a product, the satisfaction of interacting with the product is enhanced.

What is UX Design?

Whether it’s a website, software or any product for an end-user, the objective of UX Design is to generate an enjoyable, seamless experience for the user.

How Can UX Design Help a Small Business?

Such frictionless, satisfying experiences are important for small businesses, as they help boost customer satisfaction by providing enhanced accessibility, usability and enjoyable interaction with a product.

The increased customer satisfaction generated through UX design means small businesses help attract and retain customers, sell a greater number of products and remain more competitive and profitable.

Users expectations on their experience of products are on the rise. Consequently, to remain competitive, businesses need to implement UX design into their products to ensure their customers have the seamless, pleasurable experience they have come to expect.

UX and Website Design

UX is an important component of website design, with users expecting an easy-to-navigate, seamless and pleasurable journey as they browse through a site, whether on a PC, laptop or mobile phone. A poor UX on websites, such as delays to loading times, can quickly result in a potential customer navigating away from the site.

Neil Patel, co-founder of Neil Patel Digital, and leading influencer in digital marketing, notes the importance of website loading times in the user experience., with something as short as a one second delay in page response, resulting in a 16% decease in customer satisfaction.

“Page loading time is obviously an important part of any website’s user experience. And many times, we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add to our websites,” says Patel in his blog.

Frooition, specialists in professional eBay designs for ecommerce sites, is familiar with UX designs in websites. Andrew Pinner, Business Development Manager at Frooition, told Small Business Trends how the company tends to use UX designs behind the scenes for its clients and stick to the best UX for the majority of clients, only slightly changes the UX on a client by client basis.

“The UX is the combination of the frame and placement of a website as well as the process of reporting and learning from the reporting you get. It is like the chassis and engine of a car combined with the speedometer. Without the speedo how do you know you are travelling faster with Engine A vs engine B,” Andrew Pinner told Small Business Trends.

“For us we test and test until we find an “engine” that works for the majority of cars and then use that same chassis and engine for most of our clients. This also lowers cost on a per client basis.”

Explaining how UX helps small businesses, Andrew Pinner said:

“UX is critical for small businesses, without the correct fundamentals of UX an e-commerce site will not perform optimally.

“There are a number of things that users expect to see, without these features the sites feel alien and create a bad or frustrating experience. Over the last 5 years we have seen the tolerance for bad UX continue to drop, buyers expect a good experience and make buying decisions in seconds, if it takes minutes to find your navigation then you won’t succeed.

“There are businesses that succeed by breaking convention, but it is a fine line, think of Snapchat, when it was first launched the UX of swiping was novel, new and created an inclusion for its users that were in the know. More recently they altered the layout and brought stories into a different place – this backfired as users hated it.

“UX is like a service or utility, you don’t notice it until it’s not there or wrong, users shouldn’t notice good UX, but they will very quickly notice bad UX,” Frootion’s Business Development Manager added.

Ceros Originals, providers of interaction content creation software, reiterates the need for UX design.

“User experience is a part of the design process that you don’t hear about unless something goes wrong. But it is something that should be an integral part of the design process from early concepts to the final product,” Ceros Originals advises.

If you’re small business is yet to consider UX design in its products, it’s not to late to start building products with the user experience in mind, to ensure your customer remember your brand and products for the right reasons.

As UX Planet notes:

“User Experience is all about how we perceive it, how we use it, and how we remember it.”

Photo via Shutterstock

This article, “What is UX Design and How Can it Help Your Small Business?” was first published on Small Business Trends



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Why Your Next Deal May Be a Partnership

December 3, 2018 by Asif Nazeer Leave a Comment

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When Amazon, Berkshire Hathaway, and JPMorgan Chase announced a new alliance in early 2018, the partnership turned heads. Three companies, giants in their respective industries, were going to pool their resources and work together. The new venture’s goal: targeting waste in the current healthcare system and improving patient service, initially for those covered by the three companies’ health insurance policies, but with the potential to expand.

Partnerships between businesses have a long history and come in many forms, including strategic alliances and joint ventures. The Amazon–Berkshire–JPMorgan deal shows how companies today, responding to technological disruption, geopolitical uncertainty, regulatory overhaul, and demographic shifts, are pushing such partnerships beyond their traditional limits. The aim is often to bring together expertise to expand the companies’ reach, drive growth, and cope with rising competition. For example, Toyota has invested more than US$5 million in a joint venture with Microsoft that uses the tech company’s cloud computing platform to expand connected car services. Starbucks and Nestlé finalized an alliance in August 2018 through which the latter will sell Starbucks packaged coffee in markets around the globe.

One thing is clear from these and other recent partnerships: Few companies can afford to follow their previous deal blueprints if they want to respond to the disruptions and risks in today’s markets. More important, the traditional lines between industries are blurring, with consumers increasingly expecting goods and services to be interconnected, and businesses seeking to make their supply chains more efficient and effective.

Why a Partnership?

A recent PwC analysis of more than a quarter-century of global data on alliances and JVs shows we’re in another period of upswing when it comes to those partnerships. The combined number of alliances and JVs has increased in the past two years and is now at its highest level since the start of the century.

A strategic alliance is an agreement between independent organizations to share resources, knowledge, or other assets. Partners coordinate their actions to pursue mutually beneficial goals while maintaining their autonomy. Each company gains a new business opportunity, be it increasing efficiency, expanding into a new market, capturing more market share, or some other type of growth. A joint venture takes this arrangement a step further, with companies pooling resources to create a separate business entity. JVs are stand-alone enterprises that often share resources with parents, and they’re typically more involved and complex than strategic alliances.

Mergers and acquisitions remain the most common path for companies pursuing inorganic growth. But alliances and JVs provide a way for a company to supplement internal assets and capabilities with access to needed resources, such as distribution channels, capital equipment, and intellectual property, with less investment and risk than the typical M&A. In addition, alliances and JVs can often be executed more quickly than M&A.

Our research found that the use of JVs and alliances varies by industry. Since 1990, asset-heavy industries have generally favored JVs over alliances, because creating separate structures allows the partners to best govern their investments in real assets. These sectors include industrial, consumer and retail, automotive, and energy and mining companies. Alliances, however, have tended to be preferred by information-heavy industries, such as IT; pharmaceuticals; and entertainment, media, and communications businesses. In these sectors, the best way to govern the flow of information has been through contractual structures that don’t require joint ownership of physical assets. IT has seen the most alliances over the past quarter-century, and the pharmaceuticals industry is second.

Few companies can afford to follow their previous deal blueprints if they want to respond to the disruptions and risks in today’s markets.

Further evidence of the rise in popularity of alliances and JVs comes directly from company leaders. In PwC’s most recent global CEO Survey, 49 percent of executives said they were planning a new strategic alliance or JV in the next year to help drive corporate growth or profitability. That was more than were planning new M&A activity (42 percent), outsourcing (21 percent), or a business sale or market exit (16 percent).

Companies are also using alliances and JVs to explore growth outside their home countries. Unlike M&A or greenfield investment, an alliance or JV can allow a company to get experience in a particular market before considering a more substantial investment. Although the overall number of cross-border partnerships hasn’t grown in the last quarter-century, activity in individual nations has risen and fallen. Japanese firms accounted for more than 25 percent and China-based companies less than 15 percent of early 1990s alliances and JVs. In this decade, however, Japan’s share is less than 10 percent, while Chinese companies are involved in nearly half of all alliances and JVs. The partnership activity of U.S. and European companies has held relatively steady as a share of the total during the same time period.

In a 2017 PwC survey of business leaders in 21 economies that make up the Asia-Pacific Economic Cooperation (APEC), 71 percent said they expected to make greater use of strategic alliances to secure a foothold in foreign markets. If the past is any indication, companies will use alliances and JVs to navigate the modern challenges of globalization. For example, if M&A is tested by new regulations, alliances and JVs may fill the gap.

Working across Industries

Perhaps the greatest potential for alliances and JVs will come from partnerships that involve companies in different sectors, such as the aforementioned Amazon–Berkshire–JPMorgan deal. For some companies, a full acquisition in a different industry may be too big a commitment. An alliance may allow them to test the waters with less exposure. Executives can place a bet that gives their company access to something new or complementary. If it doesn’t pan out, the company can discontinue the partnership instead of being saddled with a subpar acquisition.

The rise of cross-sector alliances mirrors the trend in M&A, where there has also been a rise in cross-sector transactions — but with alliances and JVs, the trend is even more pronounced. We found that since 2010, six out of 10 alliances and JVs have involved companies in different industries, compared with about four out of 10 mergers and acquisitions. Much of today’s cross-industry collaboration is driven by the need for traditional companies to adopt new technologies, or to react to challenges posed by new technologies. That leads car companies to ally with software companies, media companies to join with communications companies, and many other businesses to seek ways to learn and exploit the emerging tools of sophisticated data analytics.

The most common cross-industry trend in our data is the tendency of firms in technology to tie up with firms in other industries. The evolution of computing power, sensors, batteries, and miniaturization has left few industries untouched. These trends have caused even the most well-established companies to look outside their traditional boundaries for innovation. It has led them to set up tech incubators and internal VC arms and to invest in teams that manage alliances.

Cross-sector alliances can take any number of forms. Consider the evolution of mobile phones. As phones became smaller and personal digital assistants were developed, manufacturers and carriers formed partnerships. The arrival of smartphones brought apps and new ways to consume content, leading to other deals. Now we see alliances such as that between T-Mobile and Netflix, with the former gaining a content stream for its mobile customers, while the latter gets access to a new group of subscribers.

Elsewhere, Japanese carmakers and energy companies recently teamed up to build fuel stations for hydrogen fuel cell vehicles, following a similar effort in Germany. Other aspects of the automotive world, such as autonomous vehicles and ride sharing, could invite alliances with insurance companies. Meanwhile, insurance could be a factor in healthcare alliances, as mobile technology and virtual reality change traditional data collection and delivery of care.

The Evolution of a Deal

An alliance may be established and remain just that — two or more companies sharing resources, working toward a common goal, and, ideally, reaping mutual benefits. But it’s also possible that an alliance will evolve into either a different type of partnership or a more traditional M&A. In many cases, a company’s inorganic growth strategy will include a mix of deals, allowing its degree of investment and level of risk to be fluid in each case.

Of course, in some circumstances, the preferences of one or all partners will mean that either an alliance or an acquisition is the only option. But past deals have shown how a relationship can change. The ability of deals to evolve over time can be especially valuable when a business wants to consider entering a new industry or region. If an initial alliance or JV proves fruitful, the company could decide to make a stronger commitment and explore full ownership of the venture, or even a merger.

That’s what happened when the Walt Disney Company ventured into computer-animated films. Pixar was an independent company when it made a deal with Disney in 1991 to produce computer-animated feature films. The first, Toy Story, was released in 1995, and Pixar held an IPO that same year. The two companies continued to work together, and although the relationship was contentious at times, Disney’s strong interest — buoyed by a string of successful films — ultimately led it to acquire Pixar in 2006 for about $7.4 billion.

An alliance can be the tip of the spear when it comes to exploring a new path to growth. High valuations have tested some potential buyers’ willingness to go through with certain acquisitions, fearful the deal won’t deliver an adequate return on investment. But alliances and JVs have proven to be an alternative that provides access to a new market in the short term and keeps the door open for a firmer commitment down the road.

Whatever the path of the partnership, success usually hinges on trust and good management. Building trust early on is important in managing an alliance or JV. It can enable partners to set big long-term goals while celebrating small wins along the way. Companies that manage partnerships well also design agreements that are flexible, coordinate planning and budgeting with each other, and follow strong governance processes and principles. When partners work to be agreeable, collaborative, and responsible, alliances and JVs can thrive.

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Marketing the Printful Way with Custom Hoodies and Other Millennial Items

December 2, 2018 by Asif Nazeer Leave a Comment

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Finally! You’ve made the choice to put your company’s name on physical items. Great idea, but how will you get it done when you’re unsure how to even begin? You could ask your cool entrepreneur friend who’s done it. Her T-shirts rock and her startup is new. But having gotten no email reply in weeks, you guess she was just too polite to tell you to Google it.

There are Several Routes You can Take, but are They Right for You?

You’ve probably also failed to consider some of the other factors involved in handling creation of promotional items — stuff like minimums, hidden fees, physical space for store inventory and, oh yes, the big one — shipping. If shipping turns into a frequent task, nobody at your small business is going to volunteer to do it, especially in a startup culture.

Small Business Trends emailed Davis Siksnans of Printful to find out how his company uses technology to help you design and sell various items with a one stop experience. This includes not needing to do any boxing or shipping with your own hands, or burdening an employee to do it. The company says it will print and ship everything under your brand with custom labels, pack-ins, and other branding options.

Siksnans’s obsession with tech began when he saved enough money to buy his first Macbook at age 13. A few years later he began his career working in IT and project management at Draugiem Group, one of Latvia’s pioneering tech companies. As the CEO of Printful, he’s passionate about ecommerce and being part of the industry’s growth.

* * * * *

Small Business Trends: How does Printful help companies? What category are you in?

Davis Siksnans: Printful is a drop shipping, fulfillment and printing company founded by myself and my colleague Lauris Liberts. In the beginning we offered just three types of products: t-shirts, posters and canvas. Today we do sublimation, embroidery, screen printing and more on thousands of items for over 900,000 business customers. We’re happy to say we’re on pace for over one million registered users by the end of 2018. We feel we offer the most reliable, seamless service for small e-commerce businesses who need to make and ship custom merchandise without ordering mass quantities at a time. Our customers include niche entrepreneurs and solopreneurs too.

Small Business Trends: Let’s talk more about that, because I know you regard solopreneurs as a trend.

Davis Siksnans: Millennials in particular are seeking more custom apparel now, and the market share of name brand companies — such as Abercrombie & Fitch — is decreasing. Solo entrepreneurship is a growing trend. Individuals who are small niche businesses on platforms like Etsy are all over Instagram and other social media. We love catering to these individuals.

Small Business Trends: Why did you choose to get into this space?

Davis Siksnans: The idea for Printful actually came out of another business Lauris started called StartupVitamins, which sells motivational posters, clothing, and other items for the entrepreneurial community. The fulfillment partners we were using back then weren’t very reliable; for example, they’d drop orders or take weeks to fulfill them, or run out of materials and not tell us. That all left a negative relationship with our buyers. They also lacked an API, which meant we couldn’t submit orders automated from our system.

So we thought if we can’t find a company that fits all those criteria, we should start one ourselves. Our thinking was “If we have this need as StartupVitamins, then there must be thousands of stores out there with the same exact need.”

Using Branded Marketing Items like Custom Hoodies and Other Millennial Merchandise

Small Business Trends: What kinds of printing are most in-demand right now? It’s easy to forget you grew this much out of a “motivational posters” brand.

Davis Siksnans: When we started the company, we offered three products: posters, canvas, and t-shirts. We still print tons of those products now. T-shirts are our most popular item, and posters come in second. However, we also offer a lot more options for customizing them. For example, in 2014 we started offering sublimation, or all-over printing, for t-shirts, tank tops, tote bags, and a lot of our other popular items.

We’ve also expanded to offer products like leggings, dresses, skirts, and pillows that are cut and sewn in-house. These cut and sewn items are now our third most popular product and then hats are fourth. Really, we’ve seen an all-around increase in demand for printed apparel, especially from younger people. They’re not buying as many items from name brands – they want to stand out, and increasingly that means buying from smaller brands or buying custom-printed products.

Small Business Trends: Can you talk more about how automation has been an ingredient to success? And what success tips do you have for foreign companies who want to serve the U.S. market?

Davis Siksnans: Absolutely. One of the most important steps has been integrating our services with the e-commerce platforms our customers use. Our biggest partnership is with Shopify, which is used by thousands of active sellers worldwide. We provide automatic order fulfillment for Shopify stores — this means sellers don’t have to coordinate any of the logistics when a customer makes an order.

In 2015 we rolled out our push generator, which allows sellers to publish the product mockups they create on our website directly to their stores. Last year we took another huge step by launching our warehousing and fulfillment service, which is a way for customers to store their entire inventory in our warehouses and let us handle all the fulfillment.

We’re always working to become even more of a one-stop shop for sellers so they can spend as little time on printing and fulfillment as possible and focus on growing their businesses.

One of the most important early things that Printful prioritized was building trust with American consumers. In my personal opinion, a lot of companies attempting to enter the U.S market forget that American consumers are not used to seeing a Baltic address, or Baltic languages. So we hired American, Canadian, and Australian Latvians to provide an authentic and accurate writing style. You’d be surprised how important it is to use the correct punctuation or put a dollar sign in the correct place when referring to prices. We still focus on hiring great communicators. We made sure our company invested in familiar U.S.-based payment methods, such as Amazon Pay, PayPal, etc. We made sure we had a U.S. based address. All these small steps increase trust with American consumers and helped prove that we’re legitimate and trustworthy.

Images: Printful


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Top Stories: Etsy Businesses Contribute $4.7B, 31% of Entrepreneurs Concerned about Healthcare

November 30, 2018 by Asif Nazeer Leave a Comment

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According to a recent report on handmade commerce, Etsy sellers are contributing $4.7 billion to the American economy right now.

The report, on the surface, shows two positive signs. First, consumer spending is presumably strong. Second, there’s a thirst for quality handmade goods, which are most often made by small business entrepreneurs. This is only one of several stories important to small business retailers and others this week.

To see what other stories are making headlines with small business owners and other entrepreneurs, check out our full news roundup below.

Retail Trends

8 Big Predictions for the 2018 Holiday SHIPPING Season

Americans are set to spend big this holiday season. In fact, numbers from Adobe Analytics report the online spend alone will reach $124.1 billion to overshadow brick and mortar sales. What’s more, Deloitte reports that people will spend $525 on gifts representing a bump of 20% from $430 in 2017. 2018 Holiday Shipping Season Small Business Trends talked with Georgianna W.

Sales

Zoho Adds AI and Analytics for Small Business with CRM Plus

Zoho has recently released the latest addition to its customer experience CRM platform offering the one-two punch of advanced analytics and artificial intelligence. Zoho CRM Plus lets small businesses without big IT budgets compete with the bigger players by letting different departments like customer support, marketing, sales and operations work together.

Economy

31% of Businesses List Healthcare as Top Issue for New Congress

A new poll sees healthcare as the top issue for small businesses as the new Congress takes shape after the midterm elections. The numbers come from a recent poll conducted by The Small Business Roundtable, a small business and entrepreneur organization dedicated to the advancement of this critical aspect of the American economy.

Employment

Hiring 3.8% Higher than October 2017 but Leveling, LinkedIn Reports

The monthly LinkedIn Workforce Report for October 2018 revealed gross hiring in the US was up 3.8%, higher than for the same period the previous year. With seasonally adjusted national hiring down only 0.3% from September to October 2018, the job market is still very strong.

Management

Switching  to an Open Office May Make 1 in 8 of your Employees Consider Quitting, Survey Says

Believe it or not, the open office concept was being used before the cubicle in the early 20th century. What we’ve learned since that time is there is no one-size-fits-all solution when it comes to office space, which is what a survey commissioned by ROOM reveals.

Social Media

Pew Research Provides Important Data for Small Businesses about Marketing on YouTube

Data from a new Pew Research Center survey reveals YouTube has become a valuable resource for Americans. The research contains some valuable insights for small businesses now using the platform as a marketing channel. Users are turning to YouTube for how to videos, product information, children’s content and even news.

New Looping Video App Planned from the Creator of Vine, Could Your Business Benefit?

For the millions of fans who regularly watched and loved its quirky videos, the sudden shut down of the Vine app in October 2016 came as a bitter blow. If you happen to be one of those fans or one of the creators who made those videos, there is good news because the co-founder of Vine, Dom Hofmann, is bringing the app back with a new name: byte.

Startup

1  in 7 Americans Think They Are Sitting on a Game Changing Business Idea, Survey Says

How confident are American entrepreneurs about their business idea? A Northwestern Mutual survey carried out by OnePoll reveals one in seven think their idea is so strong it could change the world and have a dramatic impact in the chosen industry. This level of confidence is commendable and even necessary in order to persevere and make your dreams come true.

Technology Trends

PayPal Acquires Hyperwallet with Focus on Ecommerce Businesses

PayPal (NASDAQ: PYPL) recently completed the acquisition of Vancouver-based global payout platform Hyperwallet Systems for approximately $400 million USD.

Companies Adopt Ride Sharing – But Not Room Sharing – in Business Travel Policies

Services provided by the sharing economy have increased adoption rates for shared transportation during business trips. But according to a new survey from Chrome River, the adoption rate for shared accommodation hasn’t reached the same levels. Instead of using Airbnb, HomeAway, or VRBO, business travelers are still opting to stay in hotels for their accommodations.

Photo via Shutterstock

This article, “Top Stories: Etsy Businesses Contribute $4.7B, 31% of Entrepreneurs Concerned about Healthcare” was first published on Small Business Trends



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Cracking the Code on Heating and Cooling Costs for Your Business

November 29, 2018 by Asif Nazeer Leave a Comment

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Cracking the Code on Heating and Cooling Costs for Your Business

Small businesses across the United States spend a staggering $60 billion on energy every year, most of which is consumed in electricity. Keeping work premises warm in the winter and cool in the summer is a necessary part of running any business but is also energy intensive, equating to one of the biggest energy costs.

Heating and Cooling Costs

Taking steps to reduce heating and cooling costs will significantly help reduce your business’s electricity consumption and therefore energy bills.

If you’re determined to cut back on heating and cooling expenses, take a look at the following ways you might be able to do it.

Ways of Reducing Your Business’s Heating Costs

Program Your Thermostats

You can save significant dollars by simply programming your thermostat, so the heating goes off when nobody is in the office. Even if your team works at different times, there will be periods when the premises is vacant and programming a thermostat to go off during these hours will prevent energy and therefore dollars from being wasted.

Regularly Maintain Heating Systems

It is important that you have the heating system at your business regularly serviced and maintained to ensure it keeps working at its optimum so you’re not wasting energy and money unnecessarily through a faulty or inefficient system.

Turn Your Temperature Down

According to Energy Star, you can save as much as 10% a year on heating by simply turning the thermostat in your building back by 7 to 10 degrees Fahrenheit for eight hours a day from its normal setting. The ideal temperature to set a thermostat to during the winter is 68 degrees Fahrenheit when at work.

Prevent Air Leakage

It might sound obvious, but preventing cold air from entering your business premises can help keep the building warm and comfortable and place less pressure on your heating system. Prior to the cold weather setting in, inspect your doors, windows and other parts of the interior of your building for gaps that might let cold air in and heated air escape. Any gaps should be sealed and made weatherproof sooner rather than later to help with vital energy savings.

Change the Location of Your Thermostat

The location of the thermostat in your business might be affecting your energy consumption more than you think. If your thermostat is placed too close to a source of heat, for example, it is likely to be making your heating less efficient. It is advisable to place a thermostat out of direct sunlight, away from air vents, and not in kitchens, hallways or near windows or doors.

Ways of Reducing Your Business’s Cooling Costs

Switch to Energy-Efficient Cooling Equipment

Air conditioners use around 6% of all the electricity produced in the United States. In order to crack the code on cooling costs for your business, you should look at replacing inefficient, energy-zapping air-conditioning units, with more efficient Energy Star-qualified models to help make valuable savings on cooling costs.

Purchase Energy-Efficient Water-Cooled Ice Machines

When it’s hot outside, employees need to drink water regularly to stay hydrated and working at their best. Water cooling ice machines can be a godsend in offices and working premises when it’s hot outside, but unfortunately, these machines consume a significant amount of energy.

The Federal Energy Management Program (FEMP), which provides efficiency guidance for water-cooled ice machines, highlights the benefits of using Energy Star-qualified equipment to ensure businesses get the best value possible on their energy bills.

Use Window Treatments to Prevent Direct Sunlight Filtering in the Room

Studies have proven that being exposed to natural light improves workplace performance and employee wellbeing. However, having direct sunlight filter in on a hot day will only make your cooling system have to work harder and subsequently drain more energy to keep your office and workers cool.

One simple and easy way to reduce your cooling consumption is to hang window treatments on the windows during the summer. Treatments such as blinds and window tints can significantly reduce heat transfer and cut down the amount of heat radiating into a commercial building, keeping employees cool without having to rely so heavily on energy-draining cooling units.

Have Your HVAC System Regularly Maintained

To ensure your ventilation and cooling systems are operating at their optimum and are not draining energy unnecessarily, it is important to get them regularly maintained. This simple process can be an effective way to reduce energy consumption and make smart savings on energy costs.

Use Variable Speed Fans

Placing variable speed fans at your business means that the fans slow down when ventilation demand decreases, thereby saving your business money on electricity and subsequently reducing cooling costs.

Follow these steps to reduce your energy consumption for cooling and heating and you can look forward to making important business energy savings, money that can be better spent elsewhere in your business.

Photo via Shutterstock

This article, “Cracking the Code on Heating and Cooling Costs for Your Business” was first published on Small Business Trends



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Startup Uses 3D Printing App Voodoo and Shopify to Create and Sell Corgi Related Products

November 25, 2018 by Asif Nazeer Leave a Comment

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Scaling Up With 3D Printing for Small Business and Doggy Charm
It’s flawed to say “Manufacturing is ‘dead’ in the U.S.” Heard of 3D printers? Well, think of 3D printing as manufacturing that fits much better with modern business needs. And by modern, we mean this decade and the next.

3D Printing for Small Business

Many people regard the 3D printing world as more of a place for prototypes and experimentation. This is only partially true, because today businesses of all sizes turn ideas into physical items through 3D prints. It’s gotten better and easier to do so.

For example, 3D printing app Voodoo now allows Shopify merchants to create and customize items and immediately list those items for sale within minutes. What’s more, Voodoo claims 3D design skills aren’t required. Small Business Trends chatted with Connie Cheng, an entrepreneur who says her creative ideas come to life thanks to the app’s integrations. Our discussion below might inspire you to cast fear aside and to weave new ideas into your brand using this very 2018 technology.

* * * * *

Connie Cheng is the owner and product designer for Corgi Things, a lifestyle brand for corgi owners and lovers. After working in tech for several years, Cheng started Corgi Things in 2016 as a small passion project. The project unexpectedly grew to a full-time business by 2017. Cheng collaborates with other talented corgi lovers in the community to design and curate all types of fun corgi products. Her mission is to cultivate and spread happiness with other like-minded “corgi people” around the world, one Corgi Thing at a time.

Connie currently lives in New Jersey with her 11-year-old corgi, Lucy. You can follow their daily adventures on Instagram at @corgithings.

* * * * *

Small Business Trends: How were you able to quickly scale your company? Who do you cater to?

Connie Cheng: Corgi Things caters to the corgi community. We design products, promote other small businesses, create content around raising, adopting and rescuing corgis and build relationships with corgi fanatics. The main reason we were able to scale our product offerings so quickly was because of print-on-demand services, like the Voodoo App. The Voodoo App has allowed us to test products and get feedback from customers — and it’s so easy to use. One thing that really stuck out to me was how easy it actually was to create the cookie cutter itself. The Voodoo app allowed us to design cookie cutters without having to learn any 3D skills or software.

Small Business Trends: Have you ever considered 3D printing products before?

Connie Cheng: My boyfriend has a 3D printer, so I’ve thought about 3D printing the Corgi Things logo and making a cookie cutter out of it. But the reality is, we didn’t and still don’t have the capacity to print them in bulk and ship them out. That’s why we had to put that idea on the back burner until we were able to source someone in the U.S. who could print and ship for us. That’s why we were so excited to learn about the Voodoo App, so we could bring our ideas to life!

Scaling Up With 3D Printing for Small Business and Doggy Charm

Small Business Trends: What’s next for Corgi Things?

Connie Cheng: This year we migrated from Etsy over to Shopify, so that already opened up a lot more opportunities for us in terms of offerings, merchandising and branding. We spent half of the year adjusting to the new platform. As for 2019, we’re going to introduce some apparel, since our customers have been asking for this for a while now. We’ll also continue working on seasonal home decor items, like garden flags and floor mats.

Small Business Trends: What can you share about the transition to Shopify and how it affected your growth?

Connie Cheng: When I first started, I created our blog on WordPress. Once we started offering small products like stickers and magnets, I ended up using Etsy because it was the easiest platform and also had tons of organic traffic. Etsy worked well for all of 2017.

We were able to scale quickly on Etsy without having to manage an entire shop. Once we started rolling over into 2018, our product line had really grown and we were looking for better ways to merchandise our products. Basically, we wanted more control over marketing, and it was really important for us to be able to capture more emails and leads.

I’m very happy about migrating over to Shopify because it gives us that marketing control, seamlessly integrates with more apps, and allows us to easily contact our customers.

Small Business Trends: What else are you doing to grow Corgi Things?

Connie Cheng: As a new business owner, there’s a lot of marketing I didn’t do from the beginning because I didn’t have the time to focus on it. Because of that, we left a lot of opportunities on the table. In 2018 we really stepped up our marketing game, making outreach more consistent.

In 2019, we’d like to focus on running more social ads because the majority of our traffic up until this point has been organic. By focusing on social media ads, we think we’ll be able to continue growing our following and reach other like-minded and corgi-obsessed people.

Images: Corgi Things

This article, “Startup Uses 3D Printing App Voodoo and Shopify to Create and Sell Corgi Related Products” was first published on Small Business Trends



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