November
5, 2020

3 min read

Mercado Libre announced an investment of one billion pesos to create its own logistics network that allows it to reach the entire Mexican territory in 24 hours.

This ecommerce company’s network will feature yellow airplanes and vans, as well as new distribution centers known as last mile and cross docking stations , to cover the entire country.

During a virtual press conference, the Latin American e-commerce brand highlighted that this initiative seeks to create more than six thousand direct and indirect jobs nationwide.

“Users increased their expectations with deliveries and it has become very important to conquer the last mile, which is that last journey of the package before reaching the buyer. That is why we decided to get even more involved and take our logistics network to another level, with the awareness that the market opportunities are wide and that demand continues and will continue to grow, ”said David Geisen, general director of Mercado Libre México.

Likewise, Mercado Libre announced the launch of Meli Air, a fleet of cargo planes that will complement the commercial airline network with which the e-commerce platform was already working.

Meli Air’s aircraft have a total capacity of 40 tons. This air fleet will have its airport center in Querétaro and will travel four different routes that will cover the entire national territory.

Regarding the final delivery of the users, there will be thousands of yellow trucks that will travel the last mile to deliver packages to buyers and will also complement the vehicles of the multiple operators that make up the Mercado Libre network.

^{Image: Free Market}

For their part, the Last Mile Stations and the Cross Docking centers are part of the new logistics network that is added to the three storage centers – two in operation and one in Jalisco that will start activities in November – with which it currently has the largest e-commerce platform in Latin America.

The most relevant will be those of the last mile, which are strategically located centers in all the states of the country to facilitate the task of delivery in the different locations, where the package arrives directly from the airport, to optimize the distribution time after the sale.

With all these initiatives underway, Mercado Libre seeks to prepare for the strongest seasons of the year, Good End and Christmas.

November
4, 2020

2 min read

Ferraris are known for being luxury cars, which, although they are purchased by people with a very high purchasing power, are recognized for their engines. On Tuesday, CEO Louis Camilleri stated that the company will never become fully electric.

^{Image: Depositphotos}

On the occasion of the publication of the company’s third quarter results, Camilleri said:

“There should be longer-term cost savings as battery technologies improve. However, going 100 percent electric is asking a lot, it means pushing things.

I really don’t think Ferrari will ever go 100 percent electric. As long as I live, it won’t even reach 50 percent ”.

Last year the company launched the Ferrari SF90 Strade , its first plug-in hybrid model. This only has 35 kilometers of autonomy at a maximum speed of 135 km / h. However, it appears that it is not going to be something the company is going to pursue in the long term.

Also in late 2019, Ferrari said its 100 percent electric vehicle would be delayed until after 2025. This is because “battery technology is not where it should be yet.” But, the suspicion is evident on the part of the CEO.

^{Image: Depositphotos}

According to Camilleri, hybrid technology is expensive, and battery technology has room for improvement. “Being 100 percent electric is forcing things.”

Many companies do bet on this type of electric car , such is the case of Elon Musk’s Tesla, Amazon with its delivery trucks along with Rivian , Volvo and even Ford .

November
4, 2020

1 min read

Burger King made clear the concern that the world now lives to reactivate consumption. Through Twitter he called on his followers to order McDonald’s

“We never thought we would be asking this of them. Like we never thought we would be encouraging to order at KFC, El Califa, Bisquets Obregón, La Casa de Toño, Little Cesars, Sushi Itto, Fishers, Hipocampo Vips or any other independent and fast food chain ”, said the brand.

In this way, Burger King recognizes that we are facing an unprecedented economic challenge.

^{Photo: Twittter}

The call that seeks not to improve the firm’s business but to maintain the stability of the entire category, is forceful in its closing: “It will always be better to have a Whopper, but ordering a Big Mac is not so bad either.

This call was spread from the official Burger King account for the United Kingdom and has found replication for other markets such as the French and now in Mexico.

October
31, 2020

3 min read

Opinions expressed by Entrepreneur contributors are their own.

We know that as a good entrepreneur, many times you don’t have time to review the most important news each week, that is why we bring you Emprendenews, our weekly summary of the most relevant information in the ecosystem.

Here we leave you a brief summary and the links if you want to know the notes in depth. Press play!

Video editing: Luis Peagui

INCmty kicks off on Monday and this is all you will see at the largest Spanish-speaking entrepreneurship event!

October
30, 2020

3 min read

This story originally appeared on México Desconocido

• “Designers take such artistic expressions, use them out of context for profit and without any awareness of the meaning they have for populations. “

Senators Susana Harp and Casimiro Méndez accused French designer Isabel Marant of plagiarizing the Purépecha designs of artisans from Charapan, Angahuan and Santa Clara del Cobre, Michoacán . The textiles were replicated to make coats, girdles, and other items.

“ Cultural appropriation consists of the patrimonial use of a traditional cultural expression by companies without having authorization or mentioning its origin or providing compensation for its use. In this case, the designer Isabel Marant launches a complete line of clothing copying, literally, patterns of Purépecha designs by artisans from Charapan, Angahuan and Santa Clara del Cobre, from Michoacán ”,

Mendez said

According to the senator, designers take such artistic expressions, use them out of context for profit and without any awareness of the meaning they have for populations. For this reason, the senator denounced the act as cultural appropriation and affirmed his disagreement.

^{Part of the Isabel Marant collection. Image via Unknown Mexico.}

Isabel Marant: second plagiarism of Mexican designs

For his part, the municipal president of Charapan , Josué Emmanuel Balboa Álvare z, also repudiated the plagiarism of Isabel Marant, adding that due to this type of plagiarism artisans are “thrown in the streets” due to lack of sales. Likewise, the mayor called for respect for the cultural heritage of indigenous peoples, as well as their people.

“This person (Marant) comes to damage our tradition. They are killing our artisans, they are dismembering our skin because this craft is our identity ”.

Balboa Álvarez denounced

Finally, Senator Susana Harp mentioned that it is not the first time that Isabel Marant plagiarizes indigenous communities , since in 2015 the designer replicated the designs of blouses made in Tlahuitoltepec, Oaxaca.

“In 2015 she decided to copy the blouses identically. The type of sleeve, the neck opening and the colors were identical. Now he decided to take colors, elements that are found repeatedly in many of our crafts. It is the second time that this designer –for that is her name–, makes cultural appropriation or plagiarism, so she cannot say that she did not know [what she was doing] “, Harp declared.

October
30, 2020

3 min read

Mark your calendars. On December 2, McDonald’s will be rolling out McRibs across the US. 

What’s the big McDeal, you ask? The McRib (which consists of a boneless pork patty shaped like a miniature rack of ribs, barbecue sauce, onions, and pickles) is a cult classic among McDonald’s fans, a cultural phenomenon, and the subject of countless memes. This is the first time since 2012 that the restaurant chain has released the sandwich nationwide. 

Credit: Quickmeme

The news was first leaked by the website McRibGate, which tracks all things McRib and publishes stories on customers’ greatest McRib Moments. Editors there got ahold of an internal document McDonald’s sent to franchisees about the McRib’s imminent arrival.

Related: McDonald’s Releases Its First New McNugget Flavor in 40 Years, and Wendy’s Cries Fowl

A storied history

The McRib was first introduced in 1982, shortly after the Chicken McNugget made its debut. But unlike the omnipresent McNuggets, the McRib is a limited-release menu item. Each year, often in the fall, McDonald’s announces the appearance of McRibs at select franchises. For instance, a quick peek at the McRib Locator app reveals that you can now purchase one in Hamilton, Montana. 

But this year is different. As of December 2, the McRib will be available in all 13,000 plus McDonald’s franchises across the country. 

good morning to everyone who asked how i was doing last week

and to everyone else…McRib is back 12.2

— McDonald’s (@McDonalds) October 30, 2020

Good news in a terrible year

The nationwide release this year comes as McDonald’s U.S. sales rose nearly 5 percent in its latest quarter, according to CNBC. On the stock market, shares of McDonald’s have risen 6 percent so far this year. McDonald’s is hoping the buzz around the McRib will help fuel sales in a year that has been challenging, to say the least, for the restaurant industry.

2020 IS SAVED https://t.co/NacYCurREU

— Justin VanLaere ▶ (@storminspank) October 30, 2020

Related: Is Your Local McDonald’s Ice Cream Machine Broken? Check the McBroken App

“There’s nothing quite like the taste of the McRib. To our customers, it’s become more than a delicious, saucy moment… it’s a season, and it’s taking the internet by storm,” said Linda VanGosen, McDonald’s vice president of menu innovation, in a statement. “That’s why this year, we’re proud to serve the McRib nationwide for everyone to enjoy.”

But McRib fans better hurry up. McDonald’s plans on taking it off the menu on January 15. 

October
29, 2020

2 min read

This story originally appeared on PCMag

LinkedIn is rolling out new tools to help job seekers find their next post.

The Covid-19 pandemic has left millions of people out of work and more than a billion at risk of income loss. But, with its massive global professional community, LinkedIn has the means and methods to help those folks derailed by disease.

“We’re seeing people come to LinkedIn in record numbers to search for jobs, nearly 40 million each week,” head of product Tomer Cohen wrote in a Wednesday blog post. “And despite a challenging job market, three people are getting hired on LinkedIn every minute.”

Whether you were laid off during lockdown or are just looking for a change of pace, the social network’s new Career Explorer tool can help uncover fresh paths you may not have considered before. For example, while you may not have thought about making the leap from food server to customer service specialist, Explorer might.

Available worldwide in English, the beta Career Explorer highlights required skills and connections who can make an introduction; additional enhancements are expected “in the coming months.”

Image credit: via LinkedIn

Future-proof your career by brushing up on LinkedIn’s top trending skills, including programming, digital marketing, financial forecasting, data analysis and Agile project management. The company also added more Skill Assessments, so users can better showcase their talents. 

“We know that some unemployed job seekers are hesitant to share their status with their community, worrying that being out of work could hurt their search,” Cohen said. “But our data shows sharing your status may be key to finding your next job.”

Related: What You Need to Know About the LinkedIn Stories Feature

Shout it from the digital rooftops with the #OpenToWork profile photo frame, which has proven a boon for job seekers: people with an #OpenToWork frame are 20 percent more likely to receive messages from the business community, according to LinkedIn. Likewise, the #Hiring photo frame makes it easy for anyone to add a job directly to their profile.

“People want to help,” Cohen wrote. “In our recent survey, 84 percent of people said they would be willing to help someone in their professional network who has lost their job due to COVID-19 find a new role.”

October
28, 2020

2 min read

This story originally appeared on Alto Nivel

Walmart de México y Centroamérica announced that the “Superama” supermarkets will disappear to make way for “Walmart Express”, a new format of omnichannel access stores, starting in November 2020.

” Walmart Express was born in Mexico in response to current customers who seek to find a shopping experience in a supermarket adapted to their lifestyles and new needs,” the company said in a statement.

This concept will have different forms of sale, either in person or through online purchases and applications, attention via WhatsApp, home delivery, or the “Pickup” service to collect merchandise from the comfort of the car.

The company added that, in addition to the conversion of the Superama stores, there will also be the opening of new stores from November 2020 , which will be located in strategic points in the country, “to reach new spaces where there is no presence with current formats “.

“After the launch of the new concept in Mexico, Walmart and Walmart Express operations will share best practices, both in stores and online, with a gradual alignment of their e-commerce platforms, to offer the best shopping experience to their clients, ”he said.

Throughout 2020, Walmart has focused on opening stores with smaller formats to reach other parts of Mexico. Between July and September, the company has opened 16 Bodegas Aurrerá units and only two Walmart.

The supermarket chain also ventured into the telecommunications sector this year. Last June it announced the launch of its mobile phone and internet service called Bodega Aurrerá Internet y Telefonía (BAIT), with an internet offer with a prepaid system for 50 pesos per week and 200 pesos per month, with national coverage.

Walmart México reported sales of 164,154 million pesos in the third quarter of 2020, 10,381 million more than in the same period last year, and from January to September these have risen 9.7% to 501,987 million pesos.

However, from January to September, profits have contracted 21% to 20,832 million pesos.