November
28, 2020

3 min read

Opinions expressed by Entrepreneur contributors are their own.

Video editing: Luis Peagui

Keeping up with the news can be a challenge for every entrepreneur, but with Emprendenews you can find out the most relevant information of the week in less than five minutes.

Do you want to read the notes in depth? Here we leave you the links so that you can click on them and stay aware of what is happening in the national and international entrepreneurial ecosystem.

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Parent company Snap is launching Spotlight, a new section of its app that will show user-created videos.

Snap is putting a lot of money into the effort. The company says it will pay a million a day until the end of the year to users who share the most popular clips.

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The consumer electronics chain would close its operations in Mexico as of December 31 due to the adverse effect that COVID-19 has had on its business units. This was reported in a press release, which highlights that the brand formally announced its departure from the country to its investors.

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In the race for vaccines against COVID-19, the different pharmaceutical companies have already begun to announce the effectiveness of their respective products. Now it was the turn of AstraZeneca, a company that reported that its vaccine, developed in conjunction with the University of Oxford, is 70.4% effective.

Although in preliminary tests the vaccine prevented 70.4% of the volunteers from getting sick, its effectiveness increased to 90% when using half a dose followed by a full one a month later.

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Argentine soccer player Diego Armando Maradona would have died this Wednesday, according to a report by the newspaper Clarín in Argentina.

The soccer player would have suffered a cardiorespiratory arrest at his home in the province of Buenos Aires where he had settled after his head operation a few weeks ago.

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The company Reviews.org, dedicated to reviewing all kinds of products and services, needs help choosing the best Christmas film in history. Candidates must be willing to see 25 movies in 25 days for a payment of $ 2,500, that is, about 50 thousand Mexican pesos.

November
27, 2020

4 min read

Opinions expressed by Entrepreneur contributors are their own.

Maintaining constant growth and exceeding any pessimistic forecast was the goal of many businesses and franchises in Mexico and around the world. However, today we know that many did not succeed. What did those who could do? Those who surpassed negative expectations and managed to keep their expansion plans surely have a secret to tell us and what to follow.

One of the franchises that managed to maintain its growth and the opening of new units is Maple Bear , a network of bilingual schools that work under the Canadian model. The company will open four new schools in Mexico by 2021, and this year it entered Peru and Colombia. How do i do it? The key has been the relationship with your franchisees and adapting to the circumstances to maintain your prospecting and closing system.

“In business, one has to recognize that teams are the ones that help to advance, as long as they have a leader who accompanies them and guides them correctly. Training and being up-to-date with everything it requires is what helps a franchisor to generate loyalty with their franchisees ”, explains Mateo Cuadras, director of expansion for Latin America at Maple Bear.

It is not enough to follow up on compliance with the operations manual and all the conditions that the franchise considers, it is necessary to accompany the franchisee in the various processes and, above all, support them in extraordinary situations. And a pandemic like the one we are experiencing is, and none of us was prepared, indeed, we did not even imagine that we could experience something like this.

In addition to anticipating the launch of its digital platform and providing it at no cost to each of its franchisees, so that each Maple Bear school could offer online courses to its students, the brand generated intensive training for both its investors and parents of family and teachers. With this, he not only made sure that the educational model is fully complied with, he also strengthened ties with all his people.

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“Our network of franchisees is essential to grow around the world. Thanks to it, we have entered Latin American, European and Asian countries, while the model that characterizes us is spreading. We have to make sure that there is a closeness and a relationship between students and the school, and that our network knows how to promote and boost online enrollment, for example, ”adds Cuadras.

In addition to providing the resources to keep the franchise running, as well as the constant training it offers, the company learned to adapt and even changed in the way of presenting its franchise, since being a network of schools, it is generally he made a tour for investors to see the facilities. Today, these visits are carried out virtually and have been just as successful.

It is worth mentioning that in times of COVID-19 , the monitoring that the corporate makes of its franchises is essential, because they must not only monitor the conditions required by the new normal, but also comply with the government guidelines of each region, the conditions of space and time to be respected, among others. In the case of a school, care becomes even more important for the population that attends.

So, remember, the key to success is teamwork, the ability to adapt and, above all, being a leader who supports his people, because he knows that without them the business can collapse and that is what he least knows. want.

November
25, 2020

3 min read

HEINEKEN México has long tablecloths for its 130 years of life and 10 years after having started its Scholarship Program, it reaffirms its commitment to education, by awarding 130 scholarships with a purpose to Tecmilenio, one of the most prestigious educational institutions in the world. country.

Through its national call, the HEINEKEN Mexico Scholarship Program, year after year seeks young students with talent and initiative who already contribute through various actions to the betterment of their community.

Ten years after the creation of the program, HEINEKEN Mexico has awarded more than 400 scholarships to young Mexicans, at universities with educational recognition such as Universidad Tecmilenio, Tec de Monterrey and Yale University.

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This time the call is through Tecmilenio, which will receive the 130 young people who join the HEINEKEN Mexico Scholarship Program to prepare them for their professional path. Students from all over the country will be the ones who obtain one of the scholarships that will guarantee them to start and finish their professional studies.

“We are pleased to be part of a program that was born in 2011, as one of our priority initiatives for social responsibility and sustainability,” said Marco Mascarúa, Vice President of Corporate and Legal Affairs at HEINEKEN México. “Generating a social impact on Mexican youth, with opportunities that promote their educational, personal and social development is a source of pride to continue working on it.”

For his part, Juan Arenas Ruiz, Vice-rector of Digital Channels and Business at Universidad Tecmilenio commented, “More than two years ago, HEINEKEN México became a strategic partner to ensure that young people with a very special talent have access to a great education. quality, that, alienated with their Life Purpose, allows them to graduate, influence through positive leadership in any productive sphere in which they decide to venture.

In this regard, Héctor Escamilla, Vice President of Development at Tecnológico de Monterrey, added, “It is a source of pride to collaborate with companies such as HEINEKEN México in the positive transformation of young Mexicans, as well as in educational and research programs.”

Education is one of the main triggers for developing youth talent and creating a more caring society, for this reason HEINEKEN México seeks to reach more students through institutions committed to Mexican talent, and invites more young people to participate in the next year in the HEINEKEN Mexico 2021 Scholarship Program.

November
24, 2020

2 min read

• The most curious thing about the article is that they cannot be used and are the most expensive in the history of the brand.

The Spanish luxury fashion house, Balenciaga , has launched sneakers for $ 5,750 (about 115,244 thousand pesos approximately), nothing new, although the most expensive ones. However, the curious thing is that they cannot be used, since they are sculptures of one of its most iconic models, Track 2 .

In the history of the firm, they have had numerous successful launches. Among them, the Speed Trainer or better known as sneakers with socks; the Tyrex Low , were known to be the ugliest and most striking on the market and the Triple S , who were the ones that gave impetus to chunky style sports shoes.

Why those sneakers?

Unlike their predecessors, these cannot be worn and are a genuine collector’s item. The sneakers are part of a new Objects line and are made of brass, so they would be terribly uncomfortable. According to the description on the brand’s website , the shoes weigh 2.5 kilos and are European size 41.

Image: Balenciaga.com

They are made in Italy and made up of 16 pieces welded by hand, one by one, all to make them an exact replica, with all the details that distinguish Track 2 . Only 20 copies have been produced so far.

They will be available in limited editions and at the moment, only heavy tennis is found in the ‘Objects’ section .

November
24, 2020

2 min read

The increase in the value of the shares of the high-end electric car firm Tesla , caused its CEO Elon Musk to become the second richest man in the world, supplanting the co-founder of Microsoft , Bill Gates .

According to the Bloomberg Billionaires Index , the 6.58% rise in Tesla’s shares brought Musk’s fortune to $ 127.9 billion.

It is possible that Musk will increase his fortune substantially since Tesla will be included in the S&P 500 stock index from December 21, 2020 and the shares of the automaker represent about three-quarters of the businessman’s assets.

Still, Musk is still behind Amazon founder Jeff Bezos , who is worth $ 182 billion.

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Musk started the year 2020 being the 35th. richest person in the world, but now surpassed Bill Gates who “only” has a fortune of 127.700 million dollars.

It should be noted that it is not the first time that Gates is not the second richest man in the world and in fact he would have a much greater fortune than he owns today if he had not donated 26,000 million dollars to the Bill and Melinda Gates Foundation since 2006 .

November
19, 2020

2 min read

This story originally appeared on Alto Nivel

At the beginning of the health emergency due to COVID-19, several mayors of the populous capital imposed a dry law, to later be withdrawn in August.

The official added that tomorrow Friday they will give more details on the measures to contain the acceleration of COVID-19 infections.

Last week, the government of Mexico City announced that, given the increase in hospitalizations due to COVID-19, they will implement more restrictions in the capital to reduce exposure to infections, such as reducing the hours of cinemas and theaters until 7 p.m. : 00 hours .

November
18, 2020

4 min read

Enabling a space to work from home in these nine months of isolation has represented a major challenge for our health and that is that sitting for hours in a chair that is not so comfortable is not the best … Have you ever thought about changing it ? Have you had discomfort in the body?

Working from home involves spending more than eight hours in front of the computer, which has led to a considerable increase in cases involving the following conditions:

Sciatica. This pain occurs when a herniated disc or spinal spur press on the nerve causing discomfort from the lower back through the hips and down the back of one or both legs. This pain is so annoying that it causes limitation of movement.

Neck pain. This pain is one of the most common and if you have finished your workday by rubbing your neck, it is likely that you suffer from it. Although this discomfort is not always serious, it is annoying and is the result of overexertion of the neck muscles, especially if the table you work at is much higher than your chair.

Low back pain. This physical discomfort is manifested along the spine, especially in the lower back, and its pain can range from moderate to disabling. This appears especially when we remain hunched for more than eight hours, and by not maintaining a correct position, we can even generate pressure on the spinal nerves and muscle strain (stretching) that includes pain and inflammation.

Fluid retention. By limiting our mobility, not hydrating properly, and eating a high-salt diet, our body tends to retain fluids, causing swelling and pain.

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The remedy

Surely you have identified yourself with one of these conditions. Here are some more functional tips to reduce them.

Walk 10 minutes for every hour you spend sitting. This point is very important, since this way you will allow your circulation to flow better and that the body does not become stressed by staying in the same position for so long.

Pressotherapy. If you are retaining fluids, pressotherapy will help you eliminate toxins through urine. This treatment consists of introducing your feet into pneumatic boots that exert air pressure for a period of 15 minutes where four areas of the legs are worked: hip, thigh, calf and sole of the foot.

Stretch out. Before starting your workday, we recommend doing stretching exercises, this way you can wake up your muscles, especially if you go from your bed to your work area. There are videos on YouTube that will give you the necessary steps to stretch from your fingers to the torso and neck.

Adapt your work area. This step is elementary, since you will spend many hours of your day in this space. If necessary, make some adjustments to your chair and back, you can accommodate cushions that force you to straighten up and even raise the height of your seat to be much more comfortable when prostrating in front of the computer.

Localized cryotherapy. If you have detected that the pain persists and that it is increasingly annoying to work, one option is localized cryotherapy. In Cryomx, an innovative wellness concept, you can find it: it consists of the application of liquid nitrogen gas in a period of between six and eight minutes at -90 degrees. This therapy will help you reduce inflammation of the neck, back, arms, hands and hips, depending on the area of your choice.

Taking these tips into account and once you have detected your discomforts, it is time to get down to work and start changing our work habits from home. Don’t wait for the discomfort to become unbearable and chronic.