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You are here: Home / Archives for Entrepreneur

SpaceX makes its last launch of the year successfully

December 19, 2020 by Asif Nazeer Leave a Comment

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Elon Musk’s American aerospace company sends a spy satellite on its last mission in 2020.


December
19, 2020

2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


This Saturday, SpaceX launched a Falcon rocket into space with a spy satellite classified by the National Reconnaissance Office, departing from Cape Canaveral, in central Florida in the United States, this being its last launch of the year.

The mission known as NROL-108 had been canceled last Thursday due to technical problems, however, on December 19 it was successfully carried out at 9:00 local time (14:00 GMT) from platform 39A of the Space Center of Kennedy of NASA. The release was streamed through his YouTube channel.

Entrepreneur Elon Musk’s company indicated that this time “all the systems and the climate were fine.”

Both the mission and the capabilities of this class of satellites are strictly classified. The target, orbit, size and other characteristics of the device have not been publicly reported.

Image: @SpaceX

On Thursday, the launch had been delayed momentarily due to weather problems and once the above was overcome, the countdown was stopped, less than two minutes before taking place. The company commented that it was necessary to observe the data “in more detail” and indicated that the Falcon 9 rocket and the NROL-108 mission were still “healthy”, as observed this Saturday.

The first phase of the Falcon 9 had flown before, including two previous SpaceX commercial refueling missions to the International Space Station (ISS).

Image: @SpaceX

To know more: VIDEO: This is how the prototype of the SpaceX spacecraft exploded on a landing



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The Mandalorian characters come to life in your home with augmented reality

December 19, 2020 by Asif Nazeer Leave a Comment

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Yes, you can already have your own Baby Yoda in the room.


December
19, 2020

3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


This story originally appeared on Cine Premiere

“In a galaxy far, far away, The Mandalorian and The Child (aka Baby Yoda) continue their journey, facing enemies and gathering allies in the tumultuous era after the collapse of the Galactic Empire.” But not only do they do it through the screens of Disney Plus, but now their great intergalactic adventures take them to a new level of augmented reality thanks to Google and that you can experience from the comfort of your home.

Google and Disney are introducing The Mandalorian AR Experience, a new Google mobile application available for Google Pixel 4a 5G and 5 devices, among others, within the Play Store. Yes, unfortunately this augmented reality experience has been enabled for very few mobile devices; However, Google has explained that very soon the experience will expand to more users from different countries.

Image: Google

“The Mandalorian AR Experience” puts you in the shoes of a bounty hunter on the trail of Mando himself, Din Djarin and The Child. Explore the world of The Mandalorian and interact with characters in augmented reality and capture your own scenes to share with your friends.

Google, Disney, and Lucasfilm have worked together to build an augmented reality world accompanied by hyper-detailed models and extremely realistic animations. All this, using Google’s ARCore platform to create scenes that interact and respond to our environment. Also, thanks to API ARCore Depth technology, 3D scenes can blend more naturally with our world.

In other words, through the camera of our smartphone we can see the lonely gunman inside our house, walking through the streets of our neighborhood / city or anywhere we imagine. And yes, we can also see The Child. It should be added that this augmented reality experience is based solely on the scenarios of the first season of The Mandalorian. However, perhaps with the next updates we can also dive into the second season.

Image: Google

Here is the list of mobile devices where The Mandalorian AR Experience is available so far:

  • Google – Pixel 4th 5G
  • Google – Pixel 5
  • LG – G9 / Velvet
  • LG – K92
  • LG – LGV60 ThinQ 5G
  • LG – LG Wing
  • Motorola / Lenovo – Motorola Ege +
  • Motorola / Lenovo – One5G
  • Motorola / Lenovo – Razr 5G
  • OnePlus – OnePlus 7 Pro 5G
  • OnePlus – OnePlus 7T Pro 5G
  • OnePlus – OnePlus 8
  • OnePlus – OnePlus 8 Pro
  • OnePlus – 8T
  • Oppo – Find X2
  • Oppo – Reno 3
  • Samsung – Galaxy A51 5G
  • Samsung – Galaxy Note10 5G
  • Samsung – Galaxy Note 20+
  • Samsung – Galaxy S10 5G
  • Samsung – Galaxy S20 Ultra
  • Samsung – Galaxy S20 / S20 +
  • Samsung – Galaxy Z Flip 5G
  • Sharp – AQUOS zero 5g
  • Sony – Xperia 1 II
  • Xiaomi – Mi 10 Lite 5G
  • Xiaomi – Mi 10 / Pro

https://www.youtube.com/watch?v=_5iEyZEj3Ko

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Meet the antennas of Project Kuiper, the Amazon project that will compete with Elon Musk’s Starlink

December 17, 2020 by Asif Nazeer Leave a Comment

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Jeff Bezos’ company presented the advanced devices that will communicate with the satellites that it will put into orbit to offer Internet connectivity.


December
17, 2020

2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


Elon Musk’s Starlink company is not alone in placing satellites in Earth orbit to provide the Internet. Amazon presented the antennas that will communicate with the more than 3,000 satellites that Jeff Bezos intends to launch into space to provide web connectivity.

The antennas are part of Project Kuiper , Amazon’s alternative to Musk’s project. With a diameter of only 30 centimeters, they are smaller than those of Starlink. The reduction in size allows saving on the cost of hardware, as well as lowering the price that will be offered to users for the service, a crucial point for the company, as explained on its official website .

Image: Amazon

That Amazon’s antennas are smaller does not imply a lower speed of Connection. Bezos’s company claims that with this antenna they have achieved “a maximum throughput of up to 400 Mbps .” For its part, Starlink offers 175 Mbps.

What is Amazon’s Project Kupier?

Jeff Bezos plans to place 3,236 satellites around Earth’s orbit at an altitude between 590 and 630 kilometers. Although they seem like a lot, they don’t compare to the 42,000 Elon Musk plans to release in the next few years. Currently, the CEO of SpaceX has about a thousand in space and estimates to install 12 thousand to fully operate.

Image: Amazon

Project Kupier has the same objective as Starlink : to provide internet in remote or rural areas where it is not possible to get high speed internet via cable. The project was approved by the Federal Communications Commission of the United States in July 2020.

The final price of the service has not been disclosed by any of the companies. At the moment, Starlink’s beta tests show a cost of $ 500 per piece of equipment, which includes antenna, router and other components. Musk’s company estimates that users would pay about $ 100 a month for internet service.

Image: Amazon

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How to delete WhatsApp cache?

December 16, 2020 by Asif Nazeer Leave a Comment

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That your phone does not lock when you are on a call or sending multiple messages.


December
16, 2020

2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


Have you had trouble downloading files? Does it get stuck while making a call? Or you just notice that it doesn’t work as before. Maybe you should consider deleting WhatsApp cache . We tell you why and how to do it.

What is the cache?

The cache is the storage area of a device where all the used and most requested data are stored. In this way, they recover faster when required.

All electronic devices have it, so you access passwords, search results and frequent items faster. And although it is very useful, if the cache memory becomes saturated, it can cause applications and devices, in general, to become slow.

Image: Depositphotos

Why clear the WhatsApp cache?

The instant messaging application, part of Facebook , collects information about the texts, emojis, audios or stickers that you sent and received. According to the Remo Software site, the cache should be cleared to improve the app experience. Also, this way you will take care of your privacy against possible cyberattacks and hacks.

If what you are concerned about is your data, don’t worry, it won’t be erased, nor will your photos, information or conversations, it will only make your application work as if it were just installed.

Image: Depositphotos

How to delete WhatsApp cache?

To have more space available, that is, clear or delete the WhatsApp cache, follow these steps:

  1. Go to ‘Settings’ of your phone.
  2. Select ‘Applications’
  3. Search WhatsApp
  4. Go to ‘Storage’
  5. Clear cache

NOTE: you must select ‘Clear Cache Memory’ and not ‘Clear Data’. If you do this, your account and app chats will be deleted.

Image: Screenshot via WhatsApp.

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6-Year-Old Spent $16,000 On His Mom’s Credit Card Playing Video Games

December 15, 2020 by Asif Nazeer Leave a Comment

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This kid may be on Santa’s naughty list …


December
15, 2020

3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


Children by nature are mischievous, playful, and curious. However, there are times when they can get more than one gray hair from their parents. Not just for painting the walls, playing ball around the house, or breaking a new toy. Now the antics of the infants go further. That was the case with George Johnson , a six-year-old boy who secretly spent more than $ 16,000 (more than 300,000 pesos, approximately) at the Apple store.

How did you accumulate so much expense? Well, the little boy bought virtual accessories for his favorite game, Sonic Forces , which left his mother in shock, The New York Post reported.

The world of video games is a gigantic industry, which has a wide range of entertainment for all ages. Today’s children are immersed in it and like George, they are not aware of the expense that these can entail.

Jessica Johnson, 41, a stockbroker, did not realize while working at home from the pandemic that the youngest of her children had gone shopping with her iPad. It all happened in the month of July when George bought accessories, starting with red rings for almost two dollars, all the way to gold rings for 100 dollars. These allowed him to access new characters and more speed, so this was gradually accumulating thousands of dollars to his mother’s account.

There was one day, July 9, when George racked up 25 charges totaling $ 2,500. Jessica commented to the half joking that it was “as if my 6 year old son was taking lines of cocaine, and achieving bigger and bigger hits”.

When Jessica realized that Apple and PlayPal were withdrawing considerable sums of money, she thought it was a mistake or a type of fraud. Of course he called the bank to make a claim on the charges, but he says that in the way the money was put together, it was almost impossible to tell that they were due to gambling.

When the bill reached $ 16,000, the mother filed a fraud claim with her bank. But, it was until October that he learned the truth. She walked up to Apple and saw the Sonic icon, she knew it was George.

Image: Depositphotos

When complaining to the company, it told him that he could no longer do anything because more than 60 days passed after the charges. The family’s situation is complicated, since they have to pay a mortgage and not even Apple wanted to help her.

“These games are designed to be completely predatory and make children buy things. What adult would spend $ 100 on a chest of virtual gold coins? ”Says Jessica.

When the indebted mother spoke to George about the magnitude of what he had done, the boy tenderly offered to pay. However, Jessica is aware that he only receives four dollars for cleaning his room. So his choice was to tell George that he “didn’t know anything about Christmas.”

Now the family struggles to pay the bills. She was unpaid from March to September, she works on commission, and her income is down 80 percent this year.

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You are still in time to be part of the first organizational well-being ranking in Latin America

December 15, 2020 by Asif Nazeer Leave a Comment

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Globally, the trend in employment benefits has shifted from an issue of competitiveness to the well-being of the workforce. Dentalia will award a special prize in the Ranking of Heroine Companies.


December
15, 2020

4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


Did you know that those companies that seek the well-being, stability and career aspirations of their employees are up to four times more productive? This is stated in Mercer’s annual report, Global Talent Trends 2020 . Therefore, ensuring the emotional, dental, physical, psychological, spiritual and financial balance of workers is today a major challenge that makes a difference in the success and productivity of businesses.

Globally, the trend in employment benefits has shifted from a matter of competitiveness to the well-being of the workforce. In Mexico, 99% of the Individual Major Medical Expense (GMMI) policies have a dental benefit, so dentalia , the country’s leading private dental Group in conjunction with the consulting firm LIVE 13.5 ° , join forces to launch the Award Dental wellness , a special compensation that is added to the portfolio of benefits and recognitions for companies and promoters that participate in the Ranking of Heroine Companies, which has the closing date of the call for applications on December 15 .

This special award seeks to reward and empower companies and promoters that promote the improvement of oral well-being in their environment, a practice of great importance considering that 95% of Mexicans suffer from some type of dental disease and that the average visit to the dentist in the country is once every six years, which reflects that in Mexico there is still an enormous need for prevention and attention to dental health.

In addition to the dental award, the company that manages to be ranked with first place will be able to attend HR Day at Harvard 2021 , be awarded a scholarship for two in the Gross Global Happiness at the United Nations University for Peace in Costa Rica; and the World Happiness Foundation will award him the World Happiness Award . The Heroine Promotories will also receive a physical recognition, they will attend the awards event (virtual or face-to-face), they will be awarded the Heroine Promotory seal.


Sign up at www.empresasheroinas.com Photo: EmpresasHeroinas.

“For the first time we will have the opportunity to analyze, measure and reward the work of companies and promoters that constantly seek the best dental benefit to protect people’s health. This data will allow us to know and understand in depth the new trends in labor benefits in the dental benefit market and thus reinforce, even more, our strategies in the placement of dental plans, a sector in which we are leaders and we plan to grow in a 20% at the end of this year despite the pandemic ”, commented Juan Anduaga, director of innovation and strategic alliances at dentalia.

“A company that has in its DNA caring for its employees is a company with a heart, with a purpose, which, by applying strategies of well-being and happiness, manages to be resilient, positive and productive. Therefore, it is a company that deserves to be recognized as a Hero in a Ranking that will be developed under a more human vision, inspired by Organizational Happiness and reinforcing universal values in the world of work ”, highlighted Nancy Martínez, general director of LIVE 13.5 ° .

In April 2021, the final results and the names of the Heroine Companies and Promotories will be announced. In Mexico, Entrepreneur will be the revealing medium for the Ranking of Heroine Companies, while the newspaper El Asegurador will announce the Heroine Promotions. To register for the Ranking, nominate a company or learn more about this great initiative, visit: www.empresasheroinas.com

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The entrepreneurs who created Ganu, the nutritious instant soup, tell us how to create a product of impact

December 14, 2020 by Asif Nazeer Leave a Comment

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December
14, 2020

8 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


  • This consommé provides proteins, dietary fibers, amino acids and contains 70% less sodium than traditional ones, it does not contain trans fats, nor monosodium glutamate.

  • Ganu, “a mix of garabanzo and nutrition”, is sold through its website and ecommerce platforms with a public price of 25 pesos.

In a roof garden , there Daniel Sánchez and Rafael Álvarez , founders of Ganu Alimentos , began to develop a nutritious instant soup with the idea of “eating better” and after having gone through two small demotivating events.

Young people have known each other since their high school days. And although Daniel has always been an entrepreneurial boy, for Rafael this has been something completely new. Now both are studying Business Creation and Development, and the hustle and bustle of their activities gave Daniel the idea of creating a fast food option, but at the same time nutritious.

In one of his major subjects, the task of starting a business was left to the students, and Daniel came up with the idea of the nutritious instant soup. However, a colleague, part of his group, gave him a resounding “NO”.

Image: Courtesy of Shark Tank México.

“Before telling Rafa, I had proposed it to my work team at school, and the first blackout they gave me was from a classmate who heard the idea of a nutritious soup and told me: no, it won’t be possible. and I said: why not? And he told me: if the big brands haven’t done it and if it doesn’t exist, it means that it can’t be done, ”says Daniel Sánchez in an interview for Entrepreneur en Español.

This refusal would not remove the idea to the entrepreneur from his mind and he decided to share it with his friend and partner. “It occurred to Dani when we were eating one of those traditional instant soups, we had been like this for a while and I said: hey we’re eating very, very badly, and he was the one who said: hey imagine there was a healthy soup”, explains Rafael Álvarez.

However, at first they did not try because they were unmotivated as they were inexperienced in nutrition and food engineering issues. Later, they set out to find friends who were nutritionists, biotechnologists, and other specialties to complement theirs.

“If we already had the business part and we knew how to do it, they would do the nutritional part, of product development. We spent more or less a year and a half developing the product between taste tests, the ingredients, the type of seasoning, looking for suppliers and more ”, says Daniel.

This is how in 2019 they launched their first product, a nutritious instant chickpea soup. This consommé provides proteins, dietary fibers, amino acids and contains 70% less sodium than traditional ones, it does not contain trans fats, nor monosodium glutamate.

Chickpea and Nutrition

In Mexico, 73% of the population suffers from obesity, according to data from the Organization for Economic Cooperation and Development (OECD) . Also, this organism highlights that 34% of obese people suffer from morbid obesity, the highest degree of this disease. In this context, healthy food ideas will become a change for our society.

At the beginning of 2019, they began to produce their soups on Rafael’s rooftop, however, soon the space was too small for them and they could only develop between 20 and 50 soups a day, so in the following months they took on the task of looking for capital. to expand your space.

“In April, May, until December 2019 we were looking for investors, lost funds, that kind of thing to be able to put an industrial production plant, we just started with the facilities and the pandemic crossed and others,” they say.

Image: Courtesy of Shark Tank México.

That same year they were only able to sell three months, in which they raised 55 thousand pesos. They started in grocery stores, but realized that the logistics were “very complicated and they weren’t ready for that.”

Currently, Ganu, “a mix of garabanzo and nutrition”, is sold through its website and ecommerce platforms with a public price of 25 pesos, the entrepreneurs mention that they will soon be in commercial chains, which at the moment could not to reveal. They also want to bring out new flavors, since until now they only have that of beef of 64 grams.

Feeding sharks

These entrepreneurs were contacted by the production of Shark Tank México to participate in the fifth season that was broadcast on Canal Sony in this year 2020. And without hesitation, Daniel and Rafael took the opportunity to pitch in front of the sharks in a program of such magnitude .

Daniel and Rafael had already had the opportunity to pitch for Patricia Armendáriz in the elevator pitch of Growth Entrepreneur 2019 . They also had an approach with Marcus Dantus as the winning company of “Atrévete a Emprender”, a program organized by the government in partnership with Startup México.

Image: Courtesy of Shark Tank México.

“We arrived with Paty and precisely she noticed that she had already seen us, when we arrived and gave the pitch, the first thing she told us was ‘there is already someone like you, I’ve seen them and also chickpea’, and we replied: it’s us ”, Rafael comments.

All the sharks were interested in his proposal, but were left out after the offer of Patricia Armendariz and Carlos Bremer who offered the requested amount, 950 pesos, for 50% less one share with the possibility of repurchase up to 30 percent.

How to create an impact product?

In this context, entrepreneurs share some tips to create a product that generates impact or an improved version that helps with people’s health.

1. You don’t have to have everything figured out

“You don’t need to have everything figured out except for the validation issue. You have to offer people your first creation, your second, and then your third until they ask for more and more. There are many entrepreneurs who are waiting to be able to have their product of 10 to give it to the first client but I think that Paty told us a lot in Growth ‘pivot, pivot, test your market’ and that is what it is about coming out with a version alpha, then you improve it and so on to arrive at the product that people want “

2. Delegate

“When you are already advancing a little more I think it is super important, we at the beginning had the perception of: I love this project, nobody is going to do it like me. So on the one hand it makes sense, you say: ‘let the one who does it best do it’, but as an entrepreneur at the beginning you have to do many activities and as soon as you have to delegate do it, because otherwise you are going to burn, you are going to be agitated or you are simply going to abort the mission ”.

“Sometimes passion wins you over, but you can delegate activities to other people to focus your energy on your area. We fell into a time of great stress and work and I think it was a mistake because now I see many entrepreneurs have so much emotion and energy for wanting to take over the world, but it is also worth having a team, it is worth delegating and I think that no founder will do of everything, because there are only 24 hours and we have only two hands “

3. Become an expert in your industry and specialize

“Surround yourself with people who can contribute to the idea, or you meet with the experts or you become the expert.”

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They maintain the closure of the border between Mexico and the United States until January 21

December 12, 2020 by Asif Nazeer Leave a Comment

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Both countries agreed to extend border closures to non-essential travel.


December
12, 2020

2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


Due to the coronavirus pandemic, the closure of common borders for trips that are not essential will continue until January 21, this is a measure that had come into effect since March , announced the Ministry of Foreign Relations via Twitter.

“After reviewing the development of the spread of Covid 19 and due to the fact that various entities are in the Orange color of the Epidemiological Traffic Light, Mexico proposed to the United States the extension for one more month, of the restrictions on non-essential land traffic on their common border” he announced on his Twitter account.

Among the states that are in orange are Sonora, Chihuahua, Coahuila, Nuevo León and Tamaulipas. Baja California is in red.

Likewise, they expressed, “The restrictions will be maintained in the same terms as they have been developed since their implementation on March 21 “, “Both countries will coordinate health measures in the border region that will be in effect until 11:59 p.m. From January 21, 2021 “.

Image: @SRE_mx

On the other hand, Edgar Ramírez, an attacker of the Department of Homeland Security at the United States Embassy in Mexico , indicated that “the rates of Covid 19 infection in both parts of the border do not allow to reduce the restrictions on border crossings, therefore that we are forced to extend them again until January 21 ”.

Who can cross the border?

Permission to enter is retained for people with permanent residence or US citizenship . They can also cross people who need to attend educational institutions or receive medical attention, which includes urgent transfers.

In the same way, those who have jobs considered essential.

To know more: the United States and Mexico extend the border closure by 30 days



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Make 2021 your best year

December 11, 2020 by Asif Nazeer Leave a Comment

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Sociologists say that the next decade will be dominated by women and by the reinvention of our lives in adulthood. Why not start now?


December
11, 2020

3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Stop and reflect: what do you decide to keep from 2020? Without a doubt, it has been a difficult year for everyone, a cycle of changes and yes, many losses. For most of us, a year of shaking, learning, or transformation.

In these more than nine months of confinement we have had to embrace change and adapt in all aspects. Our way of life, of doing business and even of fun changed. How many virtual meetings have we not done? Surely not all have been for work. Perhaps, for the first time, you dared to order the supermarket online.

Faced with this pandemic, which seems to have no end, we cannot continue to doubt ourselves, nor wait for a better moment to arrive, we have to start executing what we have planned for so long and if you do not have a plan, it is time to do it.


Depositphotos.com

In the midst of all this chaos, I think we are at the perfect time to seek a new path, to find new opportunities, to see how we can be better as a person, as a boss, as a leader, with your team and with your clients.

Sociologists say that the next decade will be dominated by women and by the reinvention of our lives in adulthood. Why not start now? The needs are there and we can devise a way to satisfy them differently, better, faster and with a greater positive impact on our community.

And you don’t have to invent the wheel, you can ally yourself with proven business models. There are franchises for low budgets and also investment opportunities through crowdfunding.

Where do you want to be the following December? I invite you to draw up your plan and take action once and for all. Surely the path will not be straight and you will have to do several iterations, but it is the only way to reach your goal. There are times when starting is the most difficult, but once you take the first step there is no choice but to move the other foot.

On behalf of the entire Entrepreneur team, Vanessa Patiño, who designs our digital magazine mag21 , and in a personal capacity, we thank you for joining us in 2020. In 2021 we will seek to bring you the best stories and strategies to help you in your business.

As the great Chris Gardner, CEO of Happiness, best known for his life-inspired film In Pursuit of Happiness says: “Small steps count, whenever you move forward. You add them all up and one day you look back and you will be surprised. “

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This entrepreneur developed a cryptocurrency and artificial intelligence to help people

December 11, 2020 by Asif Nazeer Leave a Comment

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December
11, 2020

5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Ivan Caballero is a Catalan technological serial entrepreneur who , in his fourth company, received a call from his main client, an airline, saying that they were about to close and that all the debt they had with them could not be paid, which implied firing his team of 17 people.

An hour later Ivan receives the news that he was going to be a father, that moment of shock going from business success to failure, to the feeling of absolute creation by his future fatherhood, prompted him to seek to leave a better world.

So in 2013, as a social experiment in Barcelona, he decided to validate the hypothesis that a disinterested action of help, by generating a chain effect, can transform an entire society.

So he decided to create Social Coin , a virtual currency in which, by helping someone, the person receiving this support had the commitment to help someone else, generating a chain of favors. In one year they achieved more than 500,000 positive actions with more than 20,000 social coins distributed in more than 70 countries. This social experiment became a global movement allowing you to understand what motivates people to help others.

“To want to help people, they need to have a context of what are the social needs around them, generosity can improve our life, but also that of others”, says Ivan.

After this learning, at the end of 2015 they were winners of a grant of one million euros by the European Commission with Citibeats , a project to detect through social data the real-time needs of citizens to be able to make informed decisions using intelligence artificial ethics.

They were subsequently recognized by the United Nations World Summit Award as the most innovative project in the global inclusion and empowerment section, in addition to being selected as one of the Gifted Citizens Projects in Ciudad de las Ideas , Puebla.

During 2017 they were investing the capital received by the European Commission to develop their technology in conjunction with the Spanish Artificial Intelligence Institute , launching in 2018 the first version of Citibeats.

By creating an analytics platform augmented with Machine Learning and Natural Language Processing algorithms, you can process large volumes of text data in any language and text format. The objective is to help multilateral organizations and Development Banks to react more quickly to social problems, allowing the creation of initiatives that help to solve them in a better way.

Citibeats team / Image: Courtesy Citibeats

During COVID-19 , Citibeats has collaborated with the Inter-American Development Bank and the United Nations Development Program to detect the needs of the population, mainly in Latin America and the Caribbean.

Helping to identify needs that may be hidden in the population, for example, on April 15 the New York Times reported famine problems in Venezuela and Colombia, but the Caballero algorithm had detected it 14 days earlier.

“We have learned that one of the pillars to promote citizen participation is to understand the needs of society that is why we have created Citibeats using artificial intelligence for the massive analysis of social data in text format, but this would not make sense if we did not use this type of technologies following three pillars that we consider ethical “.

1. User privacy, avoiding collecting personal data and, if for any reason we have to do so, we immediately delete them once the analysis is completed, without generating traceability of the users who have generated this information.

2. Reduce bias, around 70% of the content generated on social networks in Latin America is by men, which skews and misrepresents the voice of women. The same occurs with certain ages and races that are not so represented in the total analysis of social networks, so we have developed our own technology to draw balanced conclusions.

3. Use cases with a positive impact on society. Many of the Artificial Intelligence tools are used to sell more, however, at Citibeats we are very clear about the importance of using these technologies for projects in which there is a positive impact on society, directly impacting people’s well-being ”, says Ivan .

According to the director of the Stanford Artificial Intelligence Laboratory, Andrew Ng , “artificial intelligence is the new electricity and all industries will be impacted by it” so that every day it will play a fundamental role in our lives, being key that Directors of public and private organizations understand the possibilities that are presented to them when using this type of technology and specifically in the public sector to empower citizens to help detect the main problems and promote participation in the creation of solutions that benefit to his community and with this to the world.

As entrepreneurs, access to technologies such as artificial intelligence is democratized every day, which gives us great power to help solve the world’s great problems, but every great power implies great responsibility, which is why it is very important to detonate talks about artificial intelligence. ethics .



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