Photo by Artem Beliaikin from Pexels

Preparing a retail pricing strategy can feel like navigating a minefield. Beneath the tense, competitive surface lie the real threats to your success: unchecked resellers. They offer similar products at below-list prices, thereby sabotaging your brand’s value and reputation. It’s a dark game they play. But luckily, you have a trick up your sleeve: MAP pricing.

A minimum advertised price (MAP) policy is an agreement between suppliers and retailers on the lowest rate that they can promote certain items. If sellers are found to be dipping below this agreed-upon threshold, they can be penalized accordingly. And as for those unmonitored resellers, this is a means of keeping their nefarious activity in check.

If you can successfully implement a MAP pricing policy and curb those violations, the benefits you stand to gain are tremendous. From competitive advantage to product margins to customer relationships, here’s why you need to take MAP seriously:

MAP Pricing Oversees Industry Trends and Prevents Counterfeit Activity

For starters, an effective MAP pricing strategy is vital for surveilling your competitors’ activities. As the old adage goes: Keep your friends close and your enemies closer. In this context, this means doing your due diligence with respect to tracking prices market-wide and subsequently making more informed decisions within the context of your industry.

Of course, the real purpose of monitoring is ensuring that none of your competitors violates MAP pricing agreements. This is because, if they get away with it, your entire industry runs the risk of a dangerous race to the bottom.

Just imagine a world without MAP pricing: Your competitor lists item X at a lower price than you do. So how do you respond? By stooping lower to beat their already-cheap price. In turn, they may reciprocate with yet a lower price, engaging you in a price war that ends in disaster for all involved.

What you end up with here is a short-sighted pricing strategy guaranteed to cripple your market position over time. Sure, it may win you the favor of some quick customers delighted to strike on unbeatable deals. But how are you ever going to hit your profit targets with this approach? You simply can’t. But neither can your rivals.

Price wars are lose-lose scenarios. On the other hand, MAP pricing establishes a playing field where win-wins are possible.

Protect the Value of Your Products

Part of the issue with price battles is that they directly harm the integrity of your goods. With MAP pricing, you won’t be tempted to undervalue items just to keep up with the competition. Instead, you can optimize their worth and protect your profits.

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Similarly, MAP pricing keeps your products from being undermined by third-party sellers. By prohibiting them from setting unreasonably low prices, your products maintain their value and your sales enjoy relative stability.

This brings up another side-effect. MAP pricing enforcement enables smarter stocking procedures. If some unhinged seller comes along selling your items at dirt-cheap prices, that may disrupt your flow of demand. In turn, it will also affect your patterns of supply. Avoiding such market chaos equates to more sustainable inventory turns in the long haul.

By avoiding tumult in the supply chain, you also stand to improve your relationships with every entity involved. At its core, MAP pricing can prove beneficial to manufacturers, retailers, and resellers alike.

Strengthen Your Customer Relationships

Strong MAP policies erase the desire to haphazardly flip flop prices. Instead, you can adopt a policy that cements your brand identity and price image. This image dictates what your goods should be valued at, and it’s a direct reflection of your company’s reputation.

Consider a brand like Whole Foods. They can sell groceries at higher-than-average prices because customers perceive their goods to be worth such elevated prices. If, however, they were inclined to wage a price war against a discount grocer like LIDL, Whole Foods’ prestigious reputation would be quite difficult to recover.

With MAP pricing, you can confidently keep prices—and your brand identity—more stable. And believe it or not, your customers will thank you for it.

Photo by Quintin Gellar from Pexels

After all, inconsistency in pricing makes you look inconsistent overall. Consider, for instance, a recent Intelligence Node study on an upstart Korean beauty brand that lost its market momentum despite an initial wave of praise. It turns out that they failed to thwart an influx of inauthentic retailers who listed their goods at various prices. Such fluctuations then generated heaps of negative reviews.

Why did they receive these negative reviews? It was because buyers want to know what they’re getting into when they consider shopping for your products. It’s the trust factor inherent to all market transactions. Had that beauty company effectively enforced MAP pricing, they could have demonstrated stability and cultivated that trust. In essence, staying true to brand value is a necessity for genuine customer satisfaction.

Final Word: MAP Pricing Requires Enforcement

By now the importance of MAP pricing is quite evident, but realizing this means nothing if you don’t aggressively find the violators and hold them accountable. Setting the law is only half the battle. You need to enforce it as well.

That’s where price monitoring software comes into play. At Intelligence Node, we‘re proud to offer an industry-leading MAP compliance solution. This will give your brand the safety blanket it deserves. Check out the details and drop us a line if you have any questions about how it can help your business grow to new heights.

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About the Author

Lokesh Aryan is founder at Lokesh Aryan Digital and marketing analyst at Intelligence Node. Intelligence Node is a real-time retail price intelligence platform that empowers retailers and brands to grow profitability and margins using AI and ML data-driven competitive insights. Lokesh helps entrepreneurs, small business owners, and executives at large companies to establish a strong search presence by generating organic traffic and quality leads. Follow him on Twitter @lav_aryan1095.

Worksite wellness is not a new concept. It has been taking some serious leaps forward over the past few years. There is no official definition of what a wellness program is. However, the results of a thorough and correctly managed wellness program will leave little doubt as to its worth.

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For instance, the idea is to implement a collection of initiatives that encourage employees to make healthier lifestyle decisions. That is to say, an excellent employee wellness challenge addresses all of the dimensions of wellbeing. This avoids covering just the basics or creating an ill-fitting selection that yields bad results.

The Positive Effects of Wellness Programs

Numerous types of initiatives qualify for use in a wellness program. While a gym membership would be the quickest solution for the physical dimension, accompanying aspects of wellness need to receive just as much attention. Many tools are available for effective mental and emotional support.

The wellness of an individual is defined by the World Health Organization, as follows. Wellness is:

“a state of well-being in which the individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to his or her community.”

Therefore, how we think, feel and act is a result of our mental well-being.

Additionally, employers could make massive improvements for their staff by targeting financial well-being. Financial stability is something many yearn for. Most people have debts. They therefore plan expenses for income earned. Their financial reality takes a toll on their state of mind. In short, a wellness program must address financial well-being.

Workplace Changes For Wellness

Occupational and social wellness is measured as a team in the workplace. After all, our interpersonal interactions are based on how well our community accepts us. The office environment is no different. If an individual is not feeling fulfilled or content with their work, it can lead to mental and emotional unhappiness. So include social well-being in any wellness program you put in place in your workplace.

Therefore, a wellness program that nurtures intellectual well-being through creativity, scholastic interest, and community activities can have a huge influence on the general state of wellness. Having a purpose is something we all yearn for in one way or another. Having a place where we fit in and find harmony within ourselves is important. We cannot change much when the workplace environment has us feeling depressed, angry, resentful, or all of these.

For instance, making visual alterations to space can have tremendous effects on how individuals interact. Visual changes can affect productivity. Outside of the office, employers have little control. Still, a good wellness program can address how employees interact with the world around them everywhere they go. Small changes from everybody can have large impacts on how functional our future will be.

Anticipate the Benefits for Your Business

Create a tailored wellness program for your company. Keep each member’s needs in mind. This provides better functionality and improved profits. Also, it would imbue each life interacting with another with a growing sense of meaning. With every enhancement, employers make a clearer and more prosperous future evident.

If your office is about to move to a new location, you’ll need to inform your employees. While this has the potential to be quite nerve-wracking, going about it the right way can make a real difference. Don’t worry, we will show you exactly how you can inform your employees of an office move.

Notify Employees As Soon As Possible

You need to notify your employees once you have decided to move to a new location. It’s essential that you give them as much notice as possible. This is because some of your employees might need to look for another job. If you’re moving out of town or to a different part of town some employees might have difficulty getting to your new location. Telling them as soon as possible gives them the chance to look for alternative employment.

Most of your employees will be able to make the move with you unless you’re moving far away. Those who are staying with you will appreciate the notice as they’ll need to prepare for any changes that occur. It also tells them you value them as an employee.

Be Persistent and Honest

You should always be persistent and honest with your employees. This is especially the case when it comes to an office move. Tell them about the progress you’re making, tell them when you’ve found the ideal location. Let them know how it will affect the work that they do.

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For example, the new office might have a different layout, you could be working in separate offices, and there may be changes to the departments within the company. These changes might seem minor but being honest about them will help your employees to deal with the changes.

Involve Them in the Office Move

One of the most important things you can do is to involve your employees in the move. When they feel a part of the moving process they will feel a lot more validated. Listen to any ideas and opinions they have about the move. Tell them about your concerns and discuss any issues you might have.

You might also want to consider delegating some jobs to them. For example, ask them to start packing those items they won’t need to use for a while. Consider asking them to help you on the day of the move. This is likely to be a stressful day but the more help you get the better.

You might also want to consider using office movers to help you as they can help you plan the moving process and make life so much easier. Getting help can also mean you won’t have to close your office for more than a few days while you move.

Support Their Enthusiasm and Good Mood

If some or all of your employees are enthusiastic about the move make sure you support them in this. With your support, they could get a lot more done, and they could feel like they’re a part of the whole office move.

Make sure you always ask your employees for their opinion on the move and the new location. If you have the chance to show them around the new location before you move there you should. This will help them to feel even more valued and it will also give them an idea as to what working there would be like.

Celebrate Your Office Move

You know that moving to a new office is a good thing, but do your employees? Once you’ve found a suitable location you should consider celebrating the move. Gather all your employees together, tell them how pleased you are and what it means for the company. Hand out a few drinks and snacks and celebrate the move.

Once you have moved to the new location you could hold a moving-in party. It doesn’t have to be a big party but having one can help your employees to settle into the new location. It’ll also make them feel a lot more positive about the move and get them used to their new location.

If you’re looking to move to a new office use the above tips to help you inform your employees. The more involved they are in the move the more likely they are to feel good about it. 

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Working capital management is a fundamental part of running an online marketplace business. Ineffective practices can lead to a myriad of problems. These can include low levels of inventory, annoyed vendors, poor rankings for product listings, disgruntled staff, and more.

If you haven’t already established well-thought-out processes and contingencies in relation to working capital, you could be setting yourself up for a big fall in the future.

The simple truth is that most marketplace sellers don’t fully understand the concept of working capital. As a result, their businesses are vulnerable.

In this post, we look at the topic in depth. We also suggest some simple but effective processes you can implement to better organize and control your working capital.

What Is Working Capital?

Working capital is simply a company’s current net assets. In other words, it’s all the value in a business that can be “set to work” in a short period of time, usually less than a year. Typically, current assets consist of cash in the bank and unsold inventory.

For example, say an online marketplace seller has $20,000 in the bank and $5,000 in unsold inventory. Therefore, their total amount of current or liquid assets is $25,000. Suppose they also owe their vendors $4000 and must repay a short-term loan of $1000 within the current month. This means they have current liabilities of $5000. Then, the business’s working capital is, therefore, $20,000.

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What Are the Benefits of an Effective Capital Strategy?

A robust working capital strategy is an asset to any marketplace business. Moreover, there are three main benefits that a steady stream of cash entails:

• Resiliency – Companies that have consistently high amounts of working capital are much better placed to respond to emergencies and unexpected events.
• Operational flexibility – A steady flow of cash doesn’t just make it possible to adhere to established business practices. With a large amount of working capital, retailers can quickly adapt to changes in demand, unforeseen opportunities, and better-than-anticipated performance.
• Investment opportunities – Companies that don’t need to worry about day-to-day operations can safely allocate money for investment, leading to faster and more sustained growth.

How Can You Manage Your Working Capital?

You’ll
probably be asking, “How much working capital should I have at any given
point?” Fortunately, there’s a simple rule you can follow to ensure you’re on
the right track.

A company’s “working capital ratio” is the ratio of current assets to current liabilities. For example, if a company has $10,000 cash in the bank and $5000 of unpaid invoices for that month, it has a working capital ratio of two.

Generally
speaking, you should aim to maintain a ratio of between 1.2 and 2. Anything
below 1.2 indicates that you will have trouble paying off your debts. Above two
and you’re likely not investing enough in growth.

Here are
some of the main things you can do to ensure a steady supply of working
capital:

• Maintain the correct level of stock – While excess stock comprises working capital, it is less liquid than cash. Ideally, you want the bulk of your working capital to be money in the bank.
• Build good relationships with vendors – Solid relationships with suppliers are an excellent safety net in unforeseen negative circumstances. For example, the ability to purchase inventory on credit or to delay payments are useful options to have.
• Collect payments as soon as possible – Ensure you have a well-oiled system for collecting payments so that your cash-flow isn’t affected.
• Forecast seasonal variance – Account for ups and downs in the buying cycle, especially for buying holidays, and adjust your cash reserves accordingly.
• Create supply chain contingencies – You will likely experience disruptions to your supply chains at some point. Therefore, create and test backup plans, especially in relation to vendors and delivery companies.

How Does a Merchant Capital Advance Work? 

For companies that need a temporary boost to their working capital, a number of solutions are available. One of the most innovative and risk-free is called a merchant capital advance. Several lenders are offering tailored solutions for Amazon and Walmart Sellers.

So how
exactly do they work?

Let’s
look at an example from Payoneer, a recent entry into this space that works
exclusively with Walmart and Amazon marketplace merchants.

Screenshot from: https://www.payoneer.com/solutions/working-capital/

Unlike a business loan, which usually requires collateral, a merchant advance is an advance based on a store’s existing revenues. The lender essentially purchases a portion of the store’s monthly income until the total borrowed amount, plus a fee, is paid back.

For example, say you need $10,000 to deal with extra seasonal demand. Payoneer will look at your Amazon store’s performance to check if you qualify. If you meet their criteria, you will receive the option for an advance in your business account. Then Payoneer will take a percentage of your future monthly earnings until everything is paid off.

It’s a straightforward form of funding. Moreover, because financial companies evaluate retailers based on their store’s performance, merchant capital advances (MCA’s) are usually easier to obtain. Fees are also often low. Payoneer, for example, offers rates as low as 2.5%.

So if you’re a marketplace retailer, merchant capital advances are worth knowing about. They’re a great option if you ever need fast and relatively inexpensive working capital.

Conclusion

Working capital is the lifeblood of any business. Moreover, online marketplace store owners face an added set of challenges. They must manage large levels of inventory, often-unreliable supply chains, and volatile markets. Additionally, because of the nature of payout structures, they might not always have direct access to cash.

Therefore, knowing how to manage working capital effectively, along with an awareness of contingency solutions, is one of the best safeguards against potential problems. It’s a skill that’s also absolutely essential for consistent growth.

Around the world, the coronavirus that causes the COVID-19 disease has sickened nearly 200,000 people and led to thousands of deaths. Governments have resorted to a range of dramatic moves, including shutting borders and imposing quarantines and travel bans, to tackle the outbreak. Anti-coronavirus procedures are on the mind of every business owner throughout the world.

A survey commissioned by Prudential and relayed by Human Resource Executive sheds light on this issue. American employers are obliged to provide anti-coronavirus procedures to employees. What “little things” can you do to help tackle the viral threat?

Communicate Established Advice from Trustworthy Sources

The new coronavirus originated in Wuhan, China. Much remains unknown about this addition to the already large family of established coronaviruses, including exactly how it spreads. Much of the advice about anti-coronavirus procedures comes from knowledge of similar coronaviruses. 

However, the Centers for Disease Control and Prevention (CDC) has issued a raft of Anti-Coronavirus recommendations for employers. For example, CDC advice includes instruction on cough and sneeze etiquette. Also, the information includes how to maintain a high standard of hand hygiene. 

The CDC suggests that, in various areas of your workplace, including at its entrance, you could place posters teaching relevant procedures. Of course, you want those posters to be easily seen. You could also use equipment from Duplo International to print out educational booklets for distributing to your staff. 

Keep Advice Informative but to the Point

Naturally, any anti-coronavirus procedures you do teach about can only be as good as their execution. Hence, you must remember to also provide the supplies your staff will need in order to implement anti-coronavirus procedures. These supplies include tissues, hand sanitizer, soap, and alcohol-based hand rubs.

Employees should clean their hands often. They can just use soap and water. In this case, they should wash their hands for at least 20 seconds at a time. Or they can use an alcohol-based hand sanitizer containing at least a 60-95% concentration of alcohol.

Anti-Coronavirus Procedures Affect Staff Office Presence

Take care with staff travel. Anyone scheduled to travel outside the country should check the CDC website for the latest travel guidance and recommendations.

Additionally, the Harvard Business Review cites evidence that social distancing can delay viral spread and possibly save lives. For this reason, conduct the majority of meetings and conferences through virtual, rather than in-person, means.

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This is especially wise where meetings or conferences would have attendees who are relatively old or already have a chronic disease, like heart disease or diabetes. Employees in either of these high-risk groups should avoid public places, including using public transport.

In short, anti-coronavirus procedures should take into account the individual health status of potential attendees.

Meanwhile, if any workers usually based in the office have symptoms of coronavirus infection, such as coughing, sneezing, or shortness of breath, you should—without hesitation—send those workers home.

Also, employees who have been in close contact with someone known to have contracted the coronavirus should keep away from the workplace for at least 14 days following exposure.

If you’re launching a business for the first time, it can be an exciting time, but also a worrying one. There’s a lot to consider when you’re establishing your new enterprise. It can be all too easy to get side-tracked and overwhelmed by everything you need to accomplish. 

High productivity is key to the success of any business. This is especially true for a new start-up. So, how can you make sure to maximize your potential in the workplace from the get-go? 

“Starting your day off right is critical to your performance,” says Rezwan Manji, an executive with 15 years of experience in the dental space and the former President of Young & Motivated. The latter is a workshop series that teaches upcoming executives about how valuable money, relationships and time can be. Whether the day is full of administrative tasks, networking with contacts, or tackling complex issues, getting off to the right start generates momentum for a more accomplished and productive day.

With this in mind, here are a few top tips to get you onto the right track.

Writing It Down

There are several studies that prove that, if you write something down, you have a better chance of retaining the information. Log important items that you need to do at the beginning of each day. Then, read the list regularly to form a habit that will last a lifetime. From your morning workout to taking your daily vitamins, putting it all down on paper helps you to execute it.

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Planning and Preparing

Take the time to plan each day in advance. Calendar everything and plan all your targets and goals – not only your professional ones but your personal ones too. Plan for each day, each week, each month, quarter and year. Review everything you need to accomplish on any given day, set it down on a notepad or sticky note, and identify all the key tasks you’ll be tackling that day. This will give you the motivation you need to get things done.

Prioritizing for a Business Launch

It’s easy to start feeling overwhelmed when you start a new business. It’s important to prioritize or you’ll sink under the weight of all the tasks you need to accomplish. Identify the tasks that are urgent and important, and be aware of those which aren’t. Schedule some time during the week to tackle low priority tasks then put your focus on the key jobs that must be executed each day. Rezwan Manji utilizes the Eisenhower Matrix and recommends it for all of his personal and work-related tasks to get his priorities in order. Being able to focus on the things that count makes all the difference between failure and success, whatever the task. 

Have Downtime with Purpose

Launching a new business is time-consuming and stressful. That’s why quality downtime is so important. Without taking time out to recharge your batteries and revitalize yourself, you can quickly burn out. However, you should ensure you have a purpose in your leisure time.

Be in the moment and enjoy it to the full. Every business owner runs the risk of spending all their leisure time thinking about their work, planning how to solve problems or checking emails. It’s important to avoid doing this. When you’re having downtime, you need to truly live it to get as much benefit from it as possible. 

Routine: The Key to Launching a Business Successfully

All high-performing individuals have a routine that ensures they stay on top of their game each and every day. It takes hard work to reach this high productivity level, but if you remain conscious about the way you approach each day you can make your new business the success that you’ve always hoped it would be.

Featured image by Gerd Altmann from Pixabay

If you’re looking for ways to increase your B2B sales, here are some tips all marketers and B2B business owners will appreciate.

If you’re just getting started in the world of business, you have two options. The first one is to buy an already-existing, profit-generating online business for sale, and the other is to start from scratch. If you want to choose the second option and open your own business-to-business, or B2B, business, you need to know how to run it.

Whether you already have your own business or are just starting one, your primary goal most likely is to generate more sales and growth. If you’re looking for ways to increase your B2B sales, we’ve prepared a list of tips all marketers and B2B business owners will appreciate.

Use CRM Software to Increase Your B2B Sales

Image by mohamed Hassan from Pixabay

Customer relationship management software, usually just referred to as CRM, is a tool every company needs. This is especially true of companies that are trying to boost their B2B sales.

This is because CRM software can help you to provide your customers with the best experience by keeping track of all the conversations you have with them.

This includes all channels your company uses for communication. For example, it tracks conversations in social media, on your blog, in emails, and on your company website.

Good communication with customers is the key to B2B sales, as well as success in your business overall. And CRM software will help you improve communication. Some benefits of a CRM software tool include:

A High ROI

CRM software is a great investment for every company. Moreover, if it’s successfully implemented, it can produce a high return on your investment (ROI).

A Better Understanding of Your Customers

Your CRM will not only keep track of all of your conversations, but it will also provide you with that essential information while you’re on the line with your customer.

That way, you will have a better grasp of what every client needs. Then you can provide them with better customer service. More B2B sales will be one of the important results.

More Cross-Selling

Because of this readily available information, it will be easier than ever to determine which products a certain customer will like based on their history with your company. This will naturally lead to more B2B sales.

If you want to get a CRM for your company, know that there are a lot of different options for you to choose from. However, one of the best choices for any company is Salesforce. If you integrate Salesforce data, you will see a rise in B2B sales in no time.

There are many reasons why Salesforce is the industry leader among CRMs. These include a robust report engine, a large number of integrations, and the ability to sync all of your leads and contacts. With these functionalities, B2B sales reps can move effortlessly between different tools and still have all the information at their fingertips.

Use LinkedIn to Boost B2B Sales

Image by BedexpStock from Pixabay

While businesses use various social media platforms to promote themselves and generate more sales, including B2B sales, LinkedIn is the most popular platform among salespeople. This is perhaps because LinkedIn can help you build a personal brand in your industry while you also generate referrals and leads.

If you want to succeed in this, you need two things. The first is a LinkedIn scraper. This will automate your work and help you with tasks that allow you to make more connections and increase sales.

The
second thing you need is a compelling profile that leaves a great first
impression. Here is how you can create that profile:

Make Your “About Us” Page Compelling

This page allows you to explain everything your customers need to know about your company. Write a paragraph of 2,000 characters or less where you explain who you are, what you offer, and what kind of values your company has.

Fill Out All the Important Fields

It’s essential to keep all of your fields such as your address,
industry, and website’s URL up to date.

Build Showcase Pages

Your showcase pages show your day-to-day activities and your organization’s specific actions. You can post any type of content related to your brand here and also update your customers on regularly occurring events. However, keep in mind that these pages require continual upkeep.

Keep an Eye on Your Competitors

Visit business profiles of successful companies in your field and observe how their profiles differ from yours, so you can learn how to improve your own. A better LinkedIn profile can lead to more B2B sales.

Write Honest Copy for More B2B Sales

Image by Welcome to all and thank you for your visit ! ツ from Pixabay

While this should be obvious to everyone, some companies write copy that isn’t completely honest. Unsustainable claims, insincere promises, and hyperbole will not only ruin your reputation but also damage the trust your customers have in your business.

Not too long ago, marketers could get away with dishonest claims in their copy. However, today’s customers expect honest and straightforward sales copy. Even if you manage to make a profit with this type of marketing, your business—and your B2B sales—will suffer in the long run.

The copy you write should also reflect the business you run. Whether yours is a big company or you run a small startup, be honest about who you are, why you’re running the business, and what customers can expect from your products or services.

Display Customer Testimonials on Your Website for More B2B Sales

Image by Gerd Altmann from Pixabay

No amount of self-promotional marketing can have the same influence as customer testimonials in today’s social media world. In fact, feedback can make or break a business. If someone isn’t sure whether or not they want to do business with you, a great testimonial will probably convince them.

In addition to improving your B2B sales, here is why you should show customer testimonials:

To Build Trust

Trust is an important factor for any business, and people trust
recommendations made by other people. If a potential customer sees other people
are satisfied with your product, they will want to purchase it as well.

To Show off Your Customers

Make sure to include photos of the people who have purchased on your website. Also, be sure to include the name of the company they work for. If some of them work for or own successful businesses, their trust in your product will be even more valuable and will lead to more B2B sales.

To Highlight Your Product’s Benefits

Well-written testimonials can show off all of your product’s benefits. This will lead to more B2B sales because such testimonials will illustrate why your prospects should choose your business over your competitors.

Offer a Money-Back Guarantee

Image by Nattanan Kanchanaprat from Pixabay

One of the biggest reasons why customers don’t want to buy a product is that they have risk aversion. In other words, they can’t be sure if the product is as good as advertised and if they will be satisfied with it. That is why businesses offer money-back guarantees. If they don’t, it can be hard for customers to trust that company.

By offering a money-back guarantee, you remove that sense of risk. Therefore, customers will find it easier to complete their B2B purchase and you will make that sale. They will understand that they won’t have to worry about a financial loss or “buyer’s remorse.”

Additionally, a company that offers a money-back guarantee shows they believe the product they’re selling is high-quality. This evokes even more trust.

Make the Conversion Process Easy and Enjoy More B2B Sales

Image by StartupStockPhotos from Pixabay

It takes a lot of effort to lead a customer to the end of the sales funnel. However, you should never forget about the last step, which is conversion. This is the step where your website visitors turn into customers. However, not everyone who reaches the final step is ready to click that “buy” button.

Even if a customer has reached the final step, they might find the conversion process to be too complicated. This can cause them to just give up on the purchase. Some websites elongate the purchase process and end up losing customers because of it. Don’t make the same mistake.

It’s your job to make the process easy and hassle-free. Here is how you can make this process simple for customers:

• Eliminate all unnecessary forms so
  the checkout process can be quick and simple.
• Provide multiple payment options, as
  customers not only want but also expect this from companies.
• Allow website visitors to sign in
  and sign up with one click.

Be Persistent and Enjoy More B2B Sales

While it can be hard to increase B2B sales, the most important thing is to be persistent in your efforts. Additionally, apply B2B lead generation strategies and follow the advice you just read here.

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If your business is focused on making good products and offering them through a trustworthy and honest campaign, you can be sure that your B2B sales figures will increase.

Are you looking for a top-notch diesel part for your repair shop or automobile? Goldfarb & Associates has what you need.

The company specializes in supplying customers from all over the world with various high- quality diesel parts. What’s more, all the parts they supply are either new, used, or rebuilt. They fit only in diesel engine applications.

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Luckily, the company has warehouses, shops, salvage yards, and suppliers all over the world. Therefore, it is easy to get what you want without having to wait. Click https://goldfarbinc.com/collections/turbochargers to explore their extensive online inventory.

In this article,
you will find insights into various diesel parts you can get from this company.

1. Turbochargers from Goldfarb & Associates

If you are looking for a genuine original equipment turbocharger, Goldfarb & Associates will supply it to you. Moreover, the turbochargers they offer are from renowned manufacturers like the Holset, Mitsubishi, Borg Warner, IHI (Clover), Garett (Honeywell), and more.

Their turbo stock is plentiful, and you are guaranteed to find the turbocharger you need. What’s more, you can choose either new or remanufactured parts. For every diesel engine application, Goldfarb & Associates has a turbocharger for it.

For example, you will find a turbocharger for your light-duty pick-up or a passenger car. Additionally, you can find turbochargers for commercial, marine, industrial, heavy-duty, or agricultural vehicles.

The turbocharger applications supplied by Goldfarb & Associates include BMW, John Deere, Komatsu, Poerstroke, Ford, Volvo, International, Caterpillar, Detroit, Hyundai, Audi, Mercedes, GM, Cummins, Chevrolet, Yanmar, Navistar, Mack, Kia, Volkswagen, Dodge, and more.

Plus, even if you don’t know the kind of turbocharger you need for your vehicle, Goldfarb & Associates will help you locate the ideal one. Also, depending on your budget, the qualified staff will assist you in choosing the right remanufactured or new turbocharger.

Photo by Milovan Vudrag on Unsplash

2. Fuel Injectors

Goldfarb & Associates source their fuel injectors from reputable manufacturers like Zexel, Delphi, Bosch, Denso, and Stanadyne. For this reason, the company supplies the best OEM fuel injectors for diesel engines.

These injectors come as either remanufactured or new. You can choose what you want based on your budget and what you need. With the many injectors available in their stock, it is easy to find what you want.

The fuel injectors they have available are ideal for light-duty pick-up trucks, industrial, marine, heavy-duty, passenger cars, and agricultural machines. What’s more, with the help of Goldfarb & Associates, your engine will soon be running again with the replacement of the right fuel injector.

The injector applications offered by this company include Yanmar, Caterpillar, International, Volvo, Kia, Volkswagen, Mercedes, Dodge, Chevrolet, Duramax, Powerstroke, Komatsu, John Deere, Navistar, Mack, Detroit, Hyundai, Audi, BMW, GM, Ford, Cummins, and more.

Moreover, what’s impressive about Goldfarb & Associates is the fact that they will not only advise and supply you with the right fuel injector, but they will sell it to you at an affordable price. Additionally, for their available stock of fuel injectors, this company doesn’t impose a core charge.

3. Fuel Injection Pumps

Might you be searching for top-notch quality original equipment manufacturer (OEM) fuel injection pumps? Then your search ends with Goldfarb & Associates.

This is because the company supplies fuel injection pumps from certified manufacturers like Zexel, Delphi, Bosch, Denso, and Stanadyne. Thousands of these fuel injection pumps are currently available in their stores and warehouses. This means you will easily find the kind of fuel injection pump you require.

If you are wondering if Goldfarb & Associates has the fuel injector pump for your type of automobile, you will be pleased to find injector pumps for various vehicles. For example, Hyundai, Navistar, Audi, BMW, GM, Ford, Volvo, John Deere, Komatsu, Yanmar, Cummins, Chevrolet, Powerstroke, Dodge, Caterpillar, Mack, Kia, Volkswagen, International, Mercedes, and Detroit.

Moreover, the professional staff from this company will help you identify the right fuel injector pump for your car. Then they will supply it to you at a reasonable price whether you purchase a new or remanufactured one.

4. Camshafts from Goldfarb & Associates

Does your engine have problems with opening and closing the valves? Then you should contact Goldfarb & Associates. The company will supply ideal quality camshafts for your engine. If you don’t know what to choose, the experts from Goldfarb & Associates will advise you. They will help you choose the correct camshaft for your automobile.

Nor should you worry about the price. That’s because this company offer camshafts at great prices. You also get to choose between a new or remanufactured camshaft. The company’s current stock has filled all its stores and warehouses with camshafts. It is therefore easy to find the camshaft you need whatever your need and budget.

5. CHRA Cartridges

If you are looking for new, remanufactured, or used CHRA cartridges, you should contact Goldfarb & Associates. They have CHRA cartridges for all diesel engines. Additionally, if you need assistance on whether to choose a new, used, or remanufactured CHRA cartridge, the professional staff of Goldfarb & Associates will be glad to advise you.

Also, you will not only find the ideal CHRA cartridge that suits your needs but also at a pocket-friendly price. This is because available CHRA cartridges in their stores are numerous and come in different sizes and models to fit all diesel engines. Moreover, the applications are ideal for all automobiles; you only need to choose.

6. Delivery Valves

Goldfarb & Associates has thousands of delivery valves in their stores, shops, warehouses, and suppliers worldwide. You don’t have to wait long to get your delivery valve because you can quickly get it from their store near you. Alternatively, you can purchase it online from wherever you are.

Moreover, their friendly and skilled customer service personnel will ensure that you get the right delivery valve for your engine. Plus, you will be able to have it within a short time. It is also convenient buying a delivery valve from them because they have so many different kinds of them as well as various sizes.

Therefore, you will be able to find the ones you need. It doesn’t matter whether you’re working on a diesel automobile or a diesel machine engine. Regardless, you will get a delivery valve suitable for that engine.

Sometimes you may be confused about what delivery valve to choose. In such a case, the Goldfarb & Associates staff will help. For example, they will help you to identify the correct delivery valve for your engine. Then they will advise you about whether to choose a used, remanufactured, or new delivery valve. You can decide based on your model engine, budget, and need.

7. Nozzles

Do you need a high-quality nozzle to control the direction of your engine’s fluid flow? With Goldfarb & Associates, you will get any type and size of the nozzle.

This is because the company sources them from verified manufacturers. Therefore, they have nozzles to fit every diesel engine. It is easy to find the kind of nozzle you need from this supplier, thanks to their current stock, which numbers in thousands.

For all your car or machine models, you will get the correct nozzle to fit your engine. This is true whether your need nozzles for heavy-duty vehicles and machines or light-duty cars.

Moreover, if you cannot get it from a Goldfarb & Associates supplier or shop near you, you have the option to buy online. Just go to https://goldfarbinc.com/collections/turbochargers, then choose the nozzle you need and make your purchase.

What’s more, you will have the part you order quickly. This is because the professional customer service personnel at Goldfarb & Associates will ensure you get the correct type and size of the nozzle you need. Plus, they will have it delivered to you in the shortest time possible.

8. Plungers

Plungers help in unblocking your diesel engine’s pipes. If your plunger isn’t clearing the pipes well, then possibly it is faulty and needs to be replaced. Plungers supplied by Goldfarb & Associates are of high quality. They are ideal for clearing all types and sizes of pipes and drainage systems.

The company obtains their plungers from renowned manufacturers, so they are ideal for any diesel engine model. You can get a plunger for your heavy-duty machine or vehicle or a light-duty truck or car.

If you are not sure of what plunger to choose for your engine model, you need not worry. You only need to contact the skilled staff at Goldfarb & Associates. They will help you identify the ideal plunger for your engine and give you advice about whether to purchase a new, remanufactured, or used plunger.

Also, this supplier will ensure you get the correct plunger at the best price available on the market today. It doesn’t matter where you are. You can easily acquire a plunger from any of their shops, warehouse, or suppliers worldwide. Alternatively, you can order one online through the company’s website.

Goldfarb & Associates for High-Quality Diesel Auto Parts

Goldfarb & Associate supplies only high-quality auto parts to their customers all over the world. As described above, they source their products from renowned and certified manufacturers.

The company’s commitment to quickly supplying high-quality auto parts led them to establish many stores, warehouses, shops, and suppliers globally. You can get any of the parts described above in your country through their various outlets.

Alternatively, you can purchase online through their website. The product will reach you within a short time and will be of top-notch quality. So go ahead and place your order today.

When it comes to digital design, information architecture is all about enhancing the user experience (UX). Your website, software, and app must be designed in a way that is easy for your users to navigate.

The information must be divided into small parts. Also, information should be communicated concisely so the user can find the content they are looking for without any hassle. The process requires you to study your target audience thoroughly, define the context of your business, and provide valuable content.

Just like at the time of building a house, an architect needs a blueprint that has all the details. This includes floor plans and position of doors and windows. Information architecture gives the designer a blueprint for the users’ experience of the website. 

The elements of information architecture include search systems, navigation systems, organization structuring, tags, and labeling systems. Information architecture allows you to build a website that is optimized for maximum conversion. Let’s have a look at a few ways in which information architecture affects the usability of your site.

Information Architecture Improves the User’s Experience

The toughest part of redesigning or improving a user interface is to figure out which features are most vital. By developing infrastructure, designers must involve the stakeholders. Usually, however, stakeholders are not familiar with the process of designing.

Still, they can provide you valuable information on how to communicate the content. This allows you to figure out the highlights of the project and lets you prioritize it accordingly as a designer. Information architecture (IA) will enable you to save valuable time while you build an improved product. That is what information architecture is all about.

IA Helps Correct Content Gaps

A designer may not have excellent command over the content he or she is integrating into the website. Still, they still must make sure that there are no gaps in the content. This is where information architecture comes in extremely handy for design professionals.

It provides you with a blueprint that projects content grouping, intuitive control, decision-congestion, recursive paths, and unused areas. According to designers, “IA has a tremendous impact on product design by making it easier for users to find important information.”

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IA also differentiates between main content and extra information. This helps fill content gaps suitably. Additionally, IA helps enhance the overall quality of your website and improves SEO.

Information Architecture Mental Models and Improved Design

The mental model refers to the intuitive perception of an individual or a group of people. It explains a person’s thought process and how they think something works in the real world.

In simple terms, it is how an individual perceives their surroundings to deduce conclusions. Information architecture helps you understand your target audience’s mental model. This not only expands the designer’s knowledge, but it also allows them to customize a successful user experience.