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What to Learn from Netflix’s Marketing Strategy – Marketing

December 27, 2021 by Asif Nazeer Leave a Comment

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Featured image by tomasi via Pixabay

If you know what Netflix is, do you remember how you learned about it? Was it a friend telling you about it? Or did you learn about it from a social media ad? Whatever channel it was, Netflix is undoubtedly a global leader in strong marketing strategy. It has gained a substantial audience in this pandemic era, as Netflix’s subscriber base surpassed 74 million during this time.

The most magnificent movies on Netflix are ones that people have adored. They have great ratings, high demand in streaming, and are backed with proper subtitles and quality. Not only that, but Netflix’s content library also gets updated every month with new movies and shows. They also have their own production house that produces some of the best features of the 21st century.

You can stream Netflix at a price, but the real takeaway will come from the priceless lessons you can learn from Netflix. There is a lot to learn from Netflix, especially their marketing strategies that win hearts. In this article, we take you through Netflix’s marketing strategies and how effective those strategies have been in producing the customer base it has today.

1. Netflix’s Marketing Strategy Is Customer-Centric

If you think about the biggest asset of a business, it is not the product, the service, or the building. It is the customer base. Netflix takes another step further and becomes completely customer-centric. This helps Netflix know what qualifies as an improvement and what does not.

We have seen Netflix in action on their social channels and how they attempt to serve their audience by listening to them. Back in 2019, they had run a poll on whether Stranger Things should get another season or not. With 80% saying yes, Netflix tweeted an announcement afterward that the new season will now start production.

While many businesses focus on being product-centric, Netflix lets its customers take the wheel.

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2. Netflix’s Multi-Channel Marketing Strategy Connects with Offline and Online Viewers

In simple words, Netflix is everywhere. Not literally, but if you look at its social channels, you’ll see how its team consistently produces great quality and engages proudly with its audience. Social channels like Snapchat, Twitter, Facebook, Instagram, TikTok, and others have Netflix handles and none of them post generic stuff.

If we look at their post, it doesn’t feel like a page publicizing their newest release or feature. It feels more like a person sharing updates and content. Netflix Twitter differs so much from its other handles because different channels call for different strategies.

3. The Company Carries Out E-Mail Marketing at Its Finest

Who said email is dead? Not for many people who still check it. If you do have an email account, we suggest signing up for Netflix newsletters just for laughs. The emails they send out have the best of copywriting.

Each email is witty and is straight to the point. Again, the email doesn’t feel like one from an organization. People love to be talked to and not be sold, so Netflix adapts the language of a human and the e-mail does not have sales jargon or any template-styled text.

Email marketing has great potential to scale the audience and viewers. It is a marketing model that is heavily in demand and is responsible for bringing a great chunk of traffic.

4. Its Personalized Content Hooks the Audience

If you think about it, Netflix isn’t the only streaming giant. There’s also content from services like Hulu, Amazon Prime, Disney Plus, and more. What makes Netflix truly stand out is personalized content.

Those people who spend hours looking for something to watch know what I’m talking about. We don’t like scrolling through genres and subgenres for movies or shows. So, Netflix caters to that by bringing newer recommendation categories like “award-winning,” “tear-jerking,” “critically acclaimed,” “just for you,” and so on.

Netflix simply reduces the search hours, thereby increasing the streaming hours.

5. Netflix Uses Machine Learning for Marketing Purposes

The most important advent of the 21st century is machine learning (ML). ML has progressed to newer advances of automation, and Netflix uses such to personalize your experience. The orders of the show are based on the user’s interaction and activity.

The ML is even designed to change title covers based on the user’s interests. For example, someone who’s a fan of Dwayne Johnson will see a different cover of Red Notice as compared to someone who’s a fan of Ryan Reynolds or Gal Gadot. 

The company’s Vice President Yellin explains the ML integration as follows:

“If you click play nowadays in the streaming world, it tells volumes more information that is a lot less superficial than getting someone’s gender and age. If one version gets more people to watch the show, it may be incorporated across the whole service.”

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Conclusion

Netflix’s marketing strategy just goes to show us the importance of pivoting and adapting to future trends. It also explains why they are and will continue to be the market leaders.

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8 Benefits It Can Bring Your Business – Productivity

December 14, 2021 by Asif Nazeer Leave a Comment

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Featured image by Webentwicklerin on Pixabay

Contract sewing services are offered by companies to other businesses that need sewing work done. Clothing, home textile, and shoe manufacturers look for contract sewers because they require extra hands when their production levels are high.

Contract sewing services can work for large and small companies alike. Large companies tend to have a lot of orders and seek the help of contractors to keep up with customer demand. Small companies may be starting out or expanding their operations and need some assistance for order fulfillment.

Whichever type of company you have, the following benefits of contract sewing services will help your business grow over time.

1. Cost Reduction

When you outsource sewing work to experts, they’ll handle all of the requirements involved. For example, design and production planning, materials acquisition, purchasing and distribution, and oversight of the entire operation. It’s a perfect solution for reducing costs because the company you’ll work with will take care of tasks you may not have enough time or employees for but are necessary for you to earn profits.

However, note that you still need to invest in this service since every contract sewing company has its fee structure and price list. For example, a contract sewing company may charge a base rate plus per piece charges depending on the complexity of the design. Also, the sewing company will charge you if they need to order extra materials for your project.

Another factor you should be aware of is the type of production process. Companies that want their sewing outsourced may choose between two kinds: piece work and job costing system.

  • Piece work is when each seamstress or tailor has to complete an assigned number of pieces to get paid.
  • Job costing system is when the client only pays the sewing company once they reach a specific number of pieces produced (for example, 1,000 pieces).

Unlike the first production process, the second one is more effective since it charges you for efficiency. You can limit your overhead cost by paying for productivity instead of every piece completed. The job costing system also works for small businesses that may not necessarily have to produce thousands of garments.

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2. Time Savings

The outsourcing contract also saves your business time because experts can do the task faster and better than you can. You’ll be able to focus on other matters that’ll help drive your company’s growth, not sewing or cutting garments.

Having a contract with a quality team also frees you from the hassle of dealing with workers. For example, hiring and firing, evaluating their performance, and providing other benefits like health care and paid leaves.

Creating the designs is another thing experts can do for you. They have extensive experience and knowledge about the latest fashion trends. In addition, they can suggest designs you may not have thought of when planning the project. And unlike when you create the designs yourself, which may take a lot of time and effort, they can do it within a specific time frame.

Time saved leads to more significant profits because it allows you to focus on selling more products.

3. Increased Profit Margin

Since you can better utilize your time by letting the contractor handle the manufacturing process for you, you’ll be free to concentrate on growing your business. Undertaking more projects means that you can bring in more revenue, which would increase your company’s bottom line.

What’s more, contract sewing services help reduce production costs and enable you to market your products at a lower price point. For instance, you can offer the same product line in different sizes without increasing the costs for production. Hiring a provider of contract sewing services also makes it easier for you to create new product lines. This is because they’ll be in charge of designing, developing, and producing them.

You’ll pay the expert only when the job is done. This means that if at any time you can no longer afford their services or decide to do the work yourself, you won’t have to worry about receiving unfinished products.

4. Product Quality Assurance

Also, because contract sewing companies are experts in their field, they know how to handle various types of fabrics and materials and how to replicate the design in different sizes.

They’re also familiar with the latest production technology in the industry. This includes new fabric finishes, computerized sewing machines, digital pattern-making systems, and modern cutting equipment. For example, such experts can use computerized pattern-making systems to reduce the number of steps in making patterns, which would result in streamlined manufacturing.

In contrast to letting your workers do all those tasks, the contract sewing service has the expertise and resources to make them happen in no time. Moreover, you know that the company you hire will produce high-quality garments because they only work with reliable and reputable suppliers.

5. Compliance With Standards

Outsourcing lets you ensure that your company abides by international standards in terms of garment production. This is crucial, particularly if you’re a small business owner interested in reaching overseas markets. It also ensures health and safety compliance in the industry. And since a sewing contractor is familiar with those standards, they can quickly produce garments that meet them.

For example, in the garment manufacturing industry, standards regulate their work processes. You have to meet such standards to receive product certifications when selling items in different sectors.

Compared to starting your own manufacturing unit, hiring a contractor will ensure that all legal compliances are being met. In addition, producers need to make sure that all their garments are appropriately labeled to meet country-specific safety and health laws. That task can be handled by the contractor, too.

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6. Faster Delivery

Clients expect their orders to arrive quickly, which is why you need to focus on getting your products manufactured fast. With contract sewing services, your product can go from the concept phase to production more quickly than if the entire process were only done in-house.

Contract sewing also helps you keep up with today’s competitive market. Today, consumers prefer items that aren’t only aesthetically pleasing and convenient to purchase. Many businesses offer their clients various online shopping options so they can get their products quickly and conveniently without having to worry about them being out of stock. By outsourcing your sewing work, you can reduce the time it takes for you to complete an order and improve your delivery times. That’ll be a competitive edge for you in the industry.

7. Increased Savviness in Marketing Products

When you outsource, you also gain access to the contractor’s marketing resources. Many contractors keep up with the latest trends in the industry and know how to best promote your products. They can develop creative marketing campaigns that’ll help increase your brand awareness and product sales. Also, by outsourcing your sewing work, you can have the time to focus on other aspects of your business.

When you outsource your sewing work, you’ll have time to ensure that the company is doing everything it takes to sell its products, including gathering market intelligence and researching new markets. Those pieces of information are crucial in helping your business know what items to produce and where to sell them. You can then allocate more budget toward marketing the items you already have instead of using your funds solely for production.

For example, you can spend more time to promote special sales on social media or make new partnerships with vendors. Doing so would help your business grow because you can widen your client base, which would eventually result in increased sales.

8. Business Continuity

With contract sewing, you can rest assured that your business won’t be disrupted if anything happens to the members of your in-house production team. This is because you’re able to continue meeting your customers’ demands without a hitch.

Contract sewing companies can comfortably accommodate a high workload since they have a large number of employees working for them. That means that if one team member falls ill, there are other workers who can step up to take their place until they recover from their health condition.

This‘ll help ensure that your business won’t suffer due to an unforeseen situation such as equipment breakdown. That way, you can certainly be confident that your business will continue even while you take time off to relax and recharge.

Who Can Benefit from Contract Sewing?

Contract sewing services offer a variety of benefits to any business. However, those benefits will vary depending on the type of industry in question. The different industries that can benefit most from contract sewing include but aren’t limited to:

  • Garment
  • Footwear
  • Household product
  • Personal and home accessory

Conclusion 

You’ll find it hard to grow your business if you don’t take the time to improve its processes. In this case, outsourcing your sewing work is an excellent way to help increase your business’ productivity and reduce costs.

Today’s competitive market demands that businesses invest in products that meet or exceed their clients’ expectations. By outsourcing your sewing work, you can be sure that you’ll be able to deliver a quality end product in a shorter time.

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6 Tips for Choosing an Industrial Blower – Running Your Business

December 14, 2021 by Asif Nazeer Leave a Comment

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Featured image by Crystal Kwok on Unsplash

An industrial blower is a type of mechanical fan used to move gases and particles from one location to another. This equipment uses pressure differentials created by the rotating blades. This causes the gas particles to flow at high speeds.

In choosing the best industrial blower for your particular needs, you need to have a clear understanding of the types of industrial blowers available. It’s also essential to understand that each type has its own set of applications, ratings, and limitations. It is therefore necessary that you first list down the tasks that need to be done. Doing this will make it easier for you to identify the type of industrial blower that best suits your needs.

What Industries Use Industrial Blowers?

A wide range of industries use industrial blowers. They include the following:

Food and Beverage Processing Plants

Here, blowers are used to remove humidity during processing. They also dry packaged foods quickly at the end of the line.

Wastewater Treatment Plants

In wastewater treatment plants, industrial blowers move sludge and scum from one location to another.

Pulp and Paper Mills

In these industries, industrial blowers keep the machines running smoothly by moving air through the system.

Textile Mills

In textile mills, industrial blowers remove excess moisture from the air. They also remove dust and lint from the fabrics.

Paint Booths

In paint booths, industrial blowers exhaust fumes and vapors out of the booth.

Metalworking Industries

In these industries, industrial blowers clean metal parts by blowing off any contaminants that may be present.

Industrial Blowers in the Automotive Industry

In the automotive industry, industrial blowers dry wet air filters after they’re cleaned. They are also used to dry out mufflers before they are placed back on the cars after repairs or during installation.

Other applications include storage tanks where fans remove moisture to increase capacity and reduce corrosion. Additionally, some industries use them on heating devices that use gas combustion to produce heat in furnaces, kilns, and boilers.

To help you choose the right industrial blower for your particular needs, here are some tips you may want to follow.

1. Understand the Classifications of Industrial Air Blowers

In general, industrial blowers are either centrifugal or axial.

Centrifugal Industrial Blower

A centrifugal blower relies on radial impellers to draw air into the center of the unit. Then it discharges it at high speeds through a set of stationary vanes. The amount of airflow determines the speed of rotation. Centrifugal blowers are generally used with high-pressure applications where large volumes of air or gas are required.

Axial Industrial Blower

An axial blower relies on a set of blades that run parallel to the shaft. Lower pressure applications use these blowers, as they can move more air than a centrifugal blower of the same size. However, they do not create as much positive pressure.

2. Know the Different Applications of an Industrial Blower

Filtration

Air filtration is the process of removing impurities from the air. Industrial blowers create a negative pressure within the filter housing, drawing the particles into the filter media, trapping them there.

Dust Collection

Dust collection is the process of removing dust and other small particles from the air. In these applications, industrial blowers create a positive pressure within the dust collector. This draws the particles into the collection media and traps them there.

Fume Extraction

Fume extraction is the process of removing fumes and gases from a work area. Industrial blowers create a negative pressure within the fume hood, drawing the fumes and gases into the hood and capturing them there.

Pneumatic Conveying

Pneumatic conveying is the transporting of materials through the air. In these applications, industrial blowers create a positive pressure within the conveying ductwork. This draws the particles into the conveying line and transport them away. You can see an example of a positive displacement blower at: https://www.nwflowtech.com/products/positive-displacement-blowers/.

Cooling Air for Hot Parts

In these applications, industrial blowers provide pressurized cooling air for hot parts. Usually, the coolant-to-air heat exchanger in these blowers induces the pressurized cooling airflow.

Air Saturation

Air saturation is the process of introducing a gas into the air. Industrial blowers in this application pump pure oxygen or other gases into various workstations or furnaces.

Exhausting Air

Industrial blowers are often used in this application to exhaust air from a work area. The exhaust hood or stack often induces pressurized airflow.

Blow-Off

In this application, industrial blowers vent a high-pressure area to the atmosphere. The pressure relief valve or a clamping ring of a pressurized vessel induces the necessary airflow.

3. Familiarize Yourself with Industrial Blower Ratings

It’s vital to understand how the ratings of these fans before choosing the best industrial blower for your particular needs. There are three standard ratings for industrial blowers.

Dynamic Pressure

This first rating specifies the pressure at which a fan will deliver its rated air volume. It’s typically expressed as “inches of water” or “millimeters of water.” The higher the number, the greater the amount of airflow an industrial blower produces. So, as an example, a fan with a dynamic pressure rating of 50 inches of water will deliver more airflow than a fan with a rating of 25 inches of water.

Static Pressure

This second rating specifies the amount of pressure that a fan can withstand without sustaining damage. It’s also expressed as “inches of water” or “millimeters of water.” The higher the number, the greater the static pressure that a fan can withstand. So, for example, a fan with a rating of 25 inches of water will be able to handle more static pressure than a fan with a rating of 15 inches of water.

Air Volume

This final rating specifies how much air an industrial blower can move. Air volume rating is measured in cubic feet per minute (CFM). The higher the CFM rating, the greater airflow an industrial blower will deliver at its rated pressure. So, for example, a fan with a CFM rating of 500 will deliver more air than a fan with a rating of 300 CFM.

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4. Know What Features to Look For in an Industrial Blower

You should also consider the different features of an industrial blower, as these may affect your work operations.

Horsepower

The higher the horsepower of a blower, the more airflow or air volume it can produce. In this context, you can just use the term “volume,” as there’s no need to mention both airflow and volume.

Size

Industrial blowers are available in many different sizes, from under one inch to over two feet. You can determine the best size for your particular application mainly by the amount of airflow you need the industrial blower to deliver.

Motors

Industrial blowers may have either AC or DC motors. The best choice for your application depends on several factors. These include power needs, cost, voltage required, cooling airflow requirements, availability of power sources, and other environmental conditions.

Maintainability

To maximize the life span of an industrial blower, choose a unit that allows for easy access to critical components. If a fan has service doors or removable side panels, for example, then workers can easily access the internal components and replace them as necessary. This ensures that you can maximize your industrial blower’s operational life.

Price

The price of an industrial blower varies widely depending on its size, power source, number of motors, horsepower required, the amount of airflow it produces, and other factors. Therefore, be sure to consult with a reputable fan specialist for help in choosing the best unit for your needs.

6. Choose an Industrial Blower Manufacturer

When choosing a manufacturer, it’s always best to choose one that others within your industry trust. Moreover, make sure it has a reputation for providing high-quality products. Also, always review their customer service and warranty policies before purchasing. If anything goes wrong with your blower, you should be confident that the company you bought it from will honor the warranty and provide good customer service.

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Now You’re Ready to Install Your Industrial Blower

Once you’ve selected an industrial blower that fits the criteria you’ve set, the final step is installation and maintenance. Industrial blowers should never be installed in a “dead-end” application. There should always be a return line to allow the airflow to pass through the fan and out into the environment. The failure to allow for airflow to return through the fan is what causes most industrial blowers to fail.

It’s also vital to install an appropriate number of air filters on a system you are using for dust containment, fume extraction, or pneumatic conveying. For example, when using a dust containment industrial blower, you should install an air filter upstream of the fan to prevent dust from entering the fan and damaging it.

Follow These Tips to Choose the Industrial Blower You Need

Choosing the right industrial blower can seem daunting, but if you follow the tips above, you should be able to find the perfect blower that meets your specific needs. Ultimately, make sure to consult with a reputable industrial blower specialist before making your purchase to ensure you get the best possible advice.

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Everything You Need to Know – Business

December 8, 2021 by Asif Nazeer Leave a Comment

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Featured image by Noah Buscher on Unsplash

Are you an airline, hotel, or tourism-related company manager or entrepreneur? If “yes,” one of the areas that you need to have a lot of focus on is sustainability.

Sure, you might have already started on your report, but perhaps it is time to rethink the process. ESG sustainability reporting is the practice of disclosing a company’s information about its sustainability in the areas of environment, social, and governance.

Most governments and regulatory authorities have already adopted this process, and it is expected to become the norm. For example, the EU’s taxonomy for sustainable activities is extensive. It is aimed at ensuring that companies engrain sustainability into their operations.

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So, what can businesses in the hospitality industry do to operate in line with ESG reporting requirements? Here is everything you need to know:

Understand the Process of ESG Sustainability Reporting

ESG sustainability reporting is the process of revealing to stakeholders what your company is doing to stay sustainable.

Although the core target is the report, you should direct the bulk of the work toward creating structures that incorporate sustainability into company operations. The process of ESG sustainability reporting involves the following steps:

  • Company assessment to identify opportunities and risks.
  • Materiality assessment to identify reporting topics.
  • Crafting strategies and action plans for the reporting process.
  • Data gathering and analysis. (Make this an ongoing process.)
  • Report generation and publishing.

Internalize the Principles of ESG Sustainability Reporting

To correctly follow the process of ESG reporting, you also need to understand the main principles that guide it. The most notable of these principles is accuracy. This principle aims to ensure that the information presented in the sustainability report is accurate. This is because only in this way can stakeholders can make the right decisions. Other ESG reporting principles include:

  • Materiality.
  • Verifiability.
  • Continuity.
  • Clarity.

Understand the Challenges of ESG Reporting

In most cases, new managers and entrepreneurs say that ESG reporting is difficult. This is probably because the process is complex and companies need to report on multiple variables.

For example, you might want to focus on supporting wildlife habitat protection, sourcing locally grown food, and recycling wastes. When these are combined with finance-related data, however, the results can become unmanageable. Complexity is one of the main reasons why you should identify a good ESG reporting framework and software.

Top-rated software on the market today can help you to automate data-gathering, analysis, and report generation. You might also want to work with an ESG sustainability reporting expert for further assistance.

Make the Process About the Target Stakeholders

Once you have gathered the data from your company’s selected sustainability activities, the final stage is generating a report. It is important that your stakeholders be able to read about and understand the company’s efforts. Therefore, you should make the process about the stakeholders from the start. Additionally, be clear about whom you are writing your report to. For example, are you targeting investors or consumers with your reports?

Image by Gerd Altman on Pixabay

You should also consider bringing the stakeholders onboard during the materiality assessment. Begin by asking them about the things they want the business to focus on. Because they will feel included in the process, the final version of the report could compel them to want to be more closely associated with the company. Alternatively, if you are targeting customers, they could become the ambassadors you need to drive more sales and build a stronger brand image.

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Regardless of your approach, you should execute your efforts in line with ESG sustainability reporting standards for your enterprise and your industry. Remember also that activities you undertake in one reporting session should form the basis for the next reporting period. To get assistance with the best ESG sustainability reporting software and technical guidance, visit Diginex.com.

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Why Agents Choose Dorrmat for Seller Lead Generation – Real Estate

December 5, 2021 by Asif Nazeer Leave a Comment

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Featured image by RODNAE Productions from Pexels

Dorrmat is a market leader when it comes to providing high-quality real estate leads to its registered agents. In this post we cover the benefits offered by the Dorrmat platform.

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The need to generate real estate leads is the prime focus of all real estate agents. Agents usually adopt a wide range of strategies to achieve results and find new leads. These strategies can include, for example, utilizing social media as well as revamping time-tested real estate marketing strategies.

Additionally, one of the most popular lead generation strategies most agents use is to obtain leads from online platforms. There are multiple platforms out there that provide leads of buyers and sellers for a nominal fee. Dorrmat is one of the market leaders when it comes to providing high-quality real estate leads to its registered agents. In this post we cover both the advantages of such a platform and specifically the benefits offered by the Dorrmat platform.

What Are the Benefits of Using an Online Real Estate Lead Generation Platform?

How Does a Lead Generation Company Work?

A real estate agent lead generation company like Dorrmat works on the simple premise of bringing together real estate agents with home sellers and buyers. The company thereby acts as an intermediary, providing home sellers with the information about a real estate professional in their area.

For the agent, a platform like Dorrmat utilizes technology with local listings according to the availability in your area.

What Are the Key Benefits of Working with Real Estate Platforms?

A Platform Like Dorrmat Will Save You Time

For a real estate agent, it is essential that your efforts in lead generation enable you to acquire leads quickly. A platform like Dorrmat will ensure that you gain leads in a short time. This will therefore provide you with more opportunities to focus on acquiring the new listings.

You Will Expand Your Real Estate Business

There are multiple ways to generate leads. However, a lead generation company will help you grow your real estate business because of the sheer number of seller leads it will provide. Basically, your business growth depends on the number of homes you are selling. Therefore, the number of leads you gather directly affects how quickly you can expand your real estate business.

You Can Find Potential Clients Even in Slow Periods

There are fluctuations in real estate lead generation. So your normal methods may not be working due to local real estate market conditions. Platforms like Dorrmat can be a major help in such scenarios. This is because an agent can keep their real estate lead generation numbers up by choosing to register for such a service.

Why Real Estate Agents Choose Dorrmat For Home Seller Leads

Obtain Quality Home Seller Leads

Dorrmat has made a name for itself in the Arizona real estate market. Years of experience and the trust it has gained among homeowners have made it possible for Dorrmat to provide a large number of leads to its registered agents.

As a registered agent with Dorrmat, you will get leads from Arizona home sellers who are looking to sell their homes in booming real estate markets such as Tempe, Tucson, or Phoenix. Dorrmat brings together the best of technology with the in-depth understanding and experience of an agent who has almost two decades of real estate experience to provide qualified real estate leads to its agents.

Dorrmat Provides a Transparent System

As Dorrmat was established by real estate agents for the benefit of other agents and homeowners, its system is transparent and simple. Agents have a complete view and control of their property leads. Moreover, they have a wide range of tools available to maximize their client reach. This ensures their pipeline of leads never goes dry.

Similarly, for property owners, the simple system ensures that they are able to find the best real estate professionals in their area when they are considering selling their homes.

You Will Get a Branded Landing Page

The fundamental need in real estate lead generation is visibility. This means that agents need to ensure that prospective clients are able to take advantage of their services. When an agent walks into a listing appointment, there is a necessity to walk out with the contract signed, for which he needs a tool that can convert the lead into a client.

Dorrmat provides you with an individual and customizable branded landing page. On this page, you can describe your services, your recent sales, and your customer reviews. You can utilize this landing page to market your services and also convince your leads about your successes.

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Dorrmat Provides Customer Relationship Management Software

A crucial requirement for agents is having customer relationship management (CRM) software. Dorrmat provides you with a robust CRM with backend modification features. Basically, CRM tool provides you with extensive features to manage all of your clients.

For example, with a CRM tool, you will be able to add new leads and scheduling appointments. Plus, you can set reminders and track all of your current clients and prospective leads.

You Can Add Vendors to Your Database

Real estate agents are expected to provide a wide range of services to their clients. One of these is to suggest businesses that provide services related to real estate. For example, these are vendors who can provide lending services, home staging services, or even legal help.

Dorrmat makes it easy for you to directly add your vendors to your profile. Then, when you go to meet home sellers, this can be an added facility that you can provide them.

RELATED ARTICLE: LEAD GENERATION TRENDS: TURN LEADS INTO BUSINESS PARTNERS

Summary

Agents who are looking for quality leads will be making the best decision of their careers as real estate agents when they register on the Dorrmat platform. Dorrmat will provide them with a steady supply of seller leads. Additionally, real estate professionals will gain the benefits of both quality home seller leads and a wide range of additional features.

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What Are Accounts Payable? Does Your Business Need Them? – Business

December 1, 2021 by Asif Nazeer Leave a Comment

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Well-managed accounts payable can keep you from having to borrow money during leaner times, even if you find it necessary to scale up production. Read on to find out more.

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As the famous adage says, you must spend money to make money. Likewise, companies must have enough cash to conduct business and stay afloat. For this reason, purchasing of supplies is a constant in the normal course of business. This translates to inputs that generate revenues and sustain operations.

But there are times when you have to scale up production to keep up with market demand. As such, the resources you have available may not always suffice your business needs. This is where accounts payable can save the day, allowing you to avoid the hassle of borrowing money to pay for the supplies your business requires.

With that in mind, we will discuss how accounts payable function for your business. We will also take a look at some of the industries that most rely on accounts payable.

Accounts Payable in a Nutshell

Accounts payable is a business term that refers to liability to one or more creditors. An account payable is recorded upon receiving goods or services on credit terms. In short, it is an amount your business owes to the suppliers of goods and services your company needs for production.

These are part of current liabilities or those paid within the year. Often, they do not bear interest since these are not debt by nature. Nonetheless, creditors may still add interest, depending on the credit agreement.

While they are a liability, people tend to treat accounts payable as an expense. In reality, they are a credit entry in the trial balance that gets debited once paid. For example, let’s suppose you pay for your purchased goods of S$500 on a credit term. This is how you will record it: You will debit Accounts Payable S$500 and credit Cash S$500.

Meanwhile, they can help you maintain your working capital for a short period. You may delay paying them to maintain the current amount of your cash on hand. They can also help with liquidity for a short period because you will maintain a larger cash balance. But once you record accounts payable, that status will change. This is because your liquidity ratio depends on your current assets and current liabilities.

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How These Accounts Work Across Different Industries

Your cash on hand is not always enough to cover your payment for materials and supplies. As such, it is no wonder that accounts payable are a fundamental part of a company’s core operations. They ensure that you have enough cash and materials for your day-to-day activities. This is even more important when you have to increase your production.

You can incur accounts payable through agreements with your suppliers. But a more efficient way today is through your corporate or business credit card. Let’s say you run out of materials for your product. Your first impulse is to run to the nearest store or supplier to buy what you need and continue the process.

With a credit agreement or corporate card, you can get the materials as soon as you need them. With that, accounts payable works best with companies in the commercial sector. This is a collective term for companies that involve inventories as part of their operations. These can be food companies, pharmaceuticals, sporting goods, and the traditional supply chain.

In short, companies with manufacturing or distribution in their process need accounts payable. Of course, banks and investment companies may also have them, along with inventories as well. Yet, if you compare the amounts, the differences among these industries is noticeable.

We made a tabular example of some public companies in Singapore, classified according to industry. Note that all values are in SGD.

Table from Yahoo Finance

We can infer that the companies that use inventories have more accounts payable. This is logical since these companies need materials to produce their finished products. Obviously, accounts payable are common in industries that turn raw materials into finished products. Most of their orders are in bulk and according to credit agreements with suppliers.

To understand this better, check what a company produces. For example, the two insurance companies have no inventory and no accounts payable. In essence, insurance companies create policies from premiums. They earn from their policyholders and investments. They do not need these credit agreements since premiums do not need raw materials.

Meanwhile, banks earn on loans and investments. They may have accounts payable, but the value is lower compared to most other industries. The trend is different in other industries such as food and chemicals. In general, companies in the commercial sector rely on accounts payable.

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A Deeper Look at Inventories and Credit Agreements with Suppliers

Assessing inventories and the accounts used to pay for them helps a business maintain its financial position. Inventory is part of current assets, even if it is an operating cost in nature. This is because inventories are sources of revenue. As mentioned, these are composed of supplies you sell and replenish. Meanwhile, accounts payable for purchasing inventories is a liability.

Together they can show a company’s financial standing daily. They can show how efficient your business is in managing and selling products. You can track your inventory turnover or how fast inventories generate revenues. Inventories and accounts payable may appear too high compared to revenues at times. When this occurs you may have to take steps to improve efficiency and stimulate revenue growth.

Also, you can check the proportion of your supplies and credit. This is done by comparing the ending value of accounts payable to inventories. Given this, you can ensure that you are earning enough to pay your suppliers on time. You will know which suppliers may extend credit terms based on your payment standing.

RELATED ARTICLE: TAKE CARE OF THE 5 C’S OF CREDIT BEFORE YOU BORROW

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Obtaining Planning Permission – Business

November 30, 2021 by Asif Nazeer Leave a Comment

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These days, temporary buildings are becoming more common. People are looking to construct more sustainable buildings at a cheaper cost. Besides, temporary structures have plenty of benefits over brick-and-mortar buildings.

However, if you’re planning to set up a temporary structure, you need to ensure that you get your planning permission approved first. Many people skip over the necessary planning and construction protocols. However, this can have some dire consequences.

In this guide, we talk about the benefits of temporary structures. We also share some handy tips on how to go about applying for planning permission.

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Benefits of Temporary Buildings

Temporary structures cost less than brick buildings. This is largely because most of the materials used for setting up temporary buildings are prefabricated. As such, the time required to construct the building from the ground up is shorter. In addition, if you’re setting up a temporary building using industrial tents, you don’t need to prep the surface.

Another benefit of temporary buildings is that they are portable. Steel beams support the structure. These are bolted to each other to form the skeleton of the building. As such, when you need to move the building to a new location, you only have to dismantle it and carry the materials to the new site.

Temporary structures from Smart-Space also have plenty of floor space and headroom. The buildings do not have support beams running through the center of the structure. The owner can therefore more easily use the structure as a warehouse or garage. They can also expand the floor space if the need arises.

Most temporary buildings are fitted with a clear roof manufactured from high-quality PVC material. The roof is capable of withstanding rough weather conditions. It also allows plenty of natural light into the building, meaning that the owners save a lot on energy expenses.

The doors and windows also fit tightly. This prevents heat loss during the cold seasons. Additionally, you can have insulation material added to the walls. This can be very important, especially if the building will be used for residential purposes.

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Applying for Planning Permission for a Temporary Building

Temporary structures can be customized as per the user’s needs. The structures can be used as indoor arenas, classrooms, warehouses, or even greenhouses. Semi-permanent structures are the ideal option, especially if you’re planning to set up a building fairly quickly.

If you’re planning to use the building for more than a month, however, you will need to apply for planning permission. If the building has a floor space of more than 100 square meters, you will also need planning permission. This is the case even if you will be using it for less than a month.

It is always advisable to obtain your planning permission a couple of weeks before you purchase the materials for constructing your temporary structure. In most cases, the planning permission can take an average of ten weeks before it is approved. This can be quite a hindrance, especially if you require the structure on short notice.

Temporary structures have plenty of advantages. Nowadays, most businesses are using temporary structures as warehouses and office spaces. Property developers are also developing temporary buildings for use as residential houses.

You need to ensure that you get your planning permission approved before setting up the structure. People often skip over this process. However, as mentioned earlier, this can have some dire consequences.

Procedure for Making Your Application

As mentioned earlier, you need to make your application before buying the temporary building. A planning permission can in some cases take up to three months before approval. However, this shouldn’t discourage you from making the application.

The long approval times are always a hindrance, especially if the owner requires the structure urgently. However, according to construction consultants, you can apply for a planning permission while the construction of the structure is ongoing. Nonetheless, you will need to show proof of why you require the temporary building urgently.

Most local authorities will approve planning permissions in a shorter time than normal if you can prove why you need the building urgently. As such, you can always consult on some of the causes that can be considered as emergency requests.

Construction consultants can help you apply for planning permissions. They will ensure that you have all of the documents ready and in order. They will also make follow ups on your behalf to make sure that the approval process is sped up. If your planning permission is denied, the construction consultants will make a follow-up and help you in the reapplication process.

Planning permission applications are vital before you begin any construction project. Failing to get the planning permission approved can result in fines. The local authority can also force you to demolish your temporary building until you have obtained approval for the planning permission.

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7 Business Benefits of Using Online Appointment Scheduling – Business

November 27, 2021 by Asif Nazeer Leave a Comment

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If you want to retain more customers, provide the best experience by using online appointment scheduling.

RELATED ARTICLE: 6 GREAT WAYS TO GROW YOUR SALON BUSINESS

Long lines in your store often indicate that your brand is in demand. When this is the case, your business can earn higher profits in a shorter period. However, from a customer’s perspective, long queues can be frustrating. This can become the reason why they might cancel their appointments, purchase products and services from your competitors, and speak negatively about your business.

If you want to retain more customers, provide the best experience by using online appointment scheduling. This tool is a godsend for businesses as it expedites and improves the scheduling process, allowing you to accommodate more people and use fewer resources.

Here are seven business benefits of using online appointment scheduling:

1. Online Appointment Scheduling Is a Straightforward Process

The traditional way of making appointments is time-consuming and requires a lot of resources. Normally, a customer will call your business and inquire if there are any vacant slots. If you have an appointment time available that’s convenient for them, they will book an appointment. This process requires the company to hire additional staff, resulting in more expenses.

Making appointments traditionally also increases the risk of miscommunication and errors in the process. Listing customers’ information by hand is daunting. Employees need to exert a lot of effort to contact them again if they need to follow up or discuss additional details.

But online appointment scheduling is a straightforward process. With this tool, customers can book an appointment by themselves online. They can choose their preferred service, branch, and staff. Nearing the appointment date, customers will receive a reminder through email or text.

2. It Will Save Your Staff Time and Increase Their Productivity

Hiring the best talents in the industry won’t do any good for your business if they must take calls and list appointments. These tasks are mundane. They can even prevent your best talents from showcasing their skills.

Using online appointment scheduling can save your employees a lot of time. Since online appointment booking is automated, you don’t need to assign any employees to take calls and accommodate bookings. This will allow them to contribute to bigger, more important projects necessary to the business’s growth.

If you’re running a barbershop, for example, simply inform your target audience that you have barbershop software with online appointment scheduling features. In this way, your customers can easily book an appointment without relying on any of your staff.

3. It’s an “Always On” Service

Most businesses use telephones to accommodate bookings. Although this is a cheaper option for the business, telephones aren’t always convenient for customers because many have difficulty making appointments by phone during office hours.

By using online scheduling, your business can accommodate bookings 24/7. This means that regardless of how busy your customers are during the day, there are still available platforms where they can book your services. Over time, this can result in more customers and better branding.

4. Online Appointment Scheduling Will Help You Grow and Increase Revenue

The lifespan of your business depends on the amount of revenue you earn for a certain period. If you’re spending more money than you earn, you might end up having to close your business mere months after opening it.

Being able to earn more revenue is another benefit you can get when you use online appointment scheduling for your business. In fact, this tool can significantly increase the financial health of your business in a variety of ways. For example:

  • Since you can now accommodate bookings around the clock every day, you’ll eventually earn more profits. Around-the-clock booking means more customers, resulting in more profits.
  • Online appointment scheduling will also help your business make more money. This is because your best employees will become more productive. They won’t have to take on a routine of answering calls, listing customers’ information, and booking appointments.
  • This tool can also come with an online pay feature where customers can pay online right after they book an appointment. Depending on your business policies, you can even automatically charge customers for no-shows or late cancellations.

5. Online Appointment Scheduling Fosters Healthy Relationships with Customers

In today’s business arena, it’s not enough to convince customers to patronize your products and services only one time. For your business to succeed in the industry, you need to foster healthy relationships with them. This will open the opportunity for your business to generate customer loyalty for your brand.

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Using online appointment scheduling is a great way to foster healthy relationships with your customers. This might seem counterintuitive, but this tool can actually provide a better experience to your customers, making it easier for them to trust your brand.

With online appointment scheduling, customers can book within minutes and access the list of your services on various devices. If you offer next-day or same-day appointments, online appointment scheduling will allow clients to book a session once their schedule opens up.

The ability of online appointment scheduling to provide accessibility and convenience to customers will surely help you win their trust and loyalty.

6. You Can Learn More About Your Customers

Using online appointment scheduling can help you to learn more about your customers. Before a customer can book an appointment, they need to submit some of their information online. For example, they will need to provide their full name, email address, and contact number. You might even require them to indicate their gender, marital status, and employment details.

RELATED ARTICLE: 5 REASONS NAILNG YOUR MARKET DEMOGRAPHIC IS KEY

When you know your customers’ demographics, it will be easier for your business to develop products and services appealing to them. Having access to your customers’ contact information can also help with your marketing strategies.

Are you offering discounts on weekdays? Send an SMS informing your customers about these new deals. Is your business about to launch a newsletter? Invite your customers to subscribe by sending them an email.

7. It Reduces No-Shows and Cancellations

Customers who repeatedly cancel their appointments or decide to be a no-show can hurt your business in many ways. When a customer books an appointment, you won’t receive any walk-ins for that time slot. So when a customer decides to cancel at the last minute, you’ll lose the opportunity to earn money during that time.

The number of no-shows and cancellations can decrease when you use online appointment scheduling. As mentioned, this tool will send reminders to customers days before their appointments to ensure they won’t forget.

Online appointment scheduling also allows customers to reschedule their reservations on their own instead of doing everything over the phone. This can reduce no-shows and cancellations. This is because customers can still proceed with their appointments even if something urgent comes up.

Use the Best Online Appointment Scheduling for Your Business

Customers are the lifeblood of your business, which is why it’s important to keep them happy. Online appointment scheduling can help you achieve this goal and produce satisfied customers. This in turn brings a plethora of benefits to your business.

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6 Great Ways to Grow Your Salon Business – Running Your Business

November 22, 2021 by Asif Nazeer Leave a Comment

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Picture this. Your salon business is fully booked most of the time. You’ve got an array of amazing reviews from loyal customers. And you’re running out of room for new hires in your current salon space.

It’s a dream situation many salon owners would love to find themselves in. And once they get there, most salon owners don’t have a clue about what their next step should be.

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Scaling your business is not easy. It requires careful planning and keen commercial instincts. If you scale too quickly, you risk not being able to cover your overheads. But if you don’t scale quickly enough, you risk not being able to take advantage of your position. In this blog, we look at six ways you can grow your salon business for success.

1.   Add Additional Services to Your Menu

Perhaps the simplest way to grow your salon business is to add extra services to your menu. This could mean expanding into trending treatments or offering more color services. You could also widen the selection beyond hair treatments and look into spa, skincare, and beauty treatments. Ask your customers what they want to see on your treatment menu if you need some insight.

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2.   Grow Your Team

Adding more faces to your team is a great way to increase your capacity. For example, hiring up-and-coming stylists and offering them training is a great way to ensure they develop a style that fits perfectly with your salon aesthetic.

You could also offer more experienced stylists, as they will likely bring their roster of clients with them. Remember there is a big difference between renting a chair to an independent contractor and hiring an employee. Although your customers won’t know the difference; it only affects the profit potential of your salon business.

3.   Open a Second Site

Running out of space in your salon business? Then it’s time to open your second site. So keep your eye on property available in up-and-coming areas and be ready to strike when you find the ideal space.

Moving to a new salon can be costly, however, so make sure you make the most of funding available to you to expand your business. Moreover, be cautiously optimistic about how long it will take you to establish your salon at a second site.

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4.   Boost Customer Loyalty for Your Salon Business

Generating more reviews for your business is an excellent way to grow your audience. Reviews could help to encourage the next visitor to make an appointment and then leave their own positive review.

Customer loyalty can also be generated through a loyalty scheme, or by simply asking nicely. You’ll be surprised how many people will leave a positive review if you take the time to ask them. So make this part of your post-sales follow-up communications.

5.   Sell Your Own Products

Another great way your salon business can grow is to start your own product line. While this will require upfront investment, you’ll have an instant audience for your new product. What’s more, you can sell your products both in your store and online. Moreover, if people love them, they will tell their friends how amazing they are. And from there it all spreads through word of mouth. So if you have an idea for a product, don’t be afraid to put yourself out there.

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6.   Start a Training Academy to Future-Proof Your Salon Business

A training academy will make your salon the destination for aspiring stylists. And this means you’ll have the pick of the most talented up-and-coming stylists. If you want to future-proof your salon business, making sure you have a steady stream of talented stylists applying to work with your company is a great way to achieve this. You will also enjoy a publicity boost and will be able to attach your name to what could one day become a prestigious stylist school.

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The Good, the Bad, and Whether It Is Safe – Business

November 18, 2021 by Asif Nazeer Leave a Comment

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Nexo, a blockchain environment for crypto lending, has gained popularity in recent years. But how good are its services, and can you trust it? Find the answers in our review.

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What Is Nexo?

Nexo lets users secure fiat loans using cryptocurrency as collateral. It was established in 2018 as a blockchain-based alternative to conventional banking. The peer-to-peer environment welcomes lenders and borrowers. The former gain high interest on their assets, and the latter borrow fiat instantly without credit checks. This is typical for reputable crypto platforms. Check this Nexo comparison to see how it stacks up against competitors.

To use their crypto assets, borrowers deposit them to their wallets on Nexo. Borrowing does not deprive them of ownership, but they may not use their coins until they repay the debt. This system provides liquidity automatically and more flexibly than do conventional financial institutions.

Currently, Nexo accepts 20 coins, including Bitcoin, Cardano, Ethereum, and Ripple. The platform also has a native token called Nexo. Blockchain technology provides transparency through smart contracts.

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Advantages of Nexo Loans

After creating a Nexo account, you may deposit your funds and secure a loan. The loan-to-value ratio (LTV) varies between 15% and 90%, depending on the asset. The lowest ratio is provided for loans backed by the native token, while Bitcoin and Ethereum both require 50%. To withdraw fiat, you need to provide your bank account. To withdraw stable coins, you need your wallet address.

  • The APR for the credit lines starts from only 5.9%. What’s more, users can spend the funds at any time and pay interest on the amount they borrow.
  • The Nexo card allows you to pay in the local currency. Also, more than 40 million merchants accept this card.
  • Over the past two years, the platform has processed loans worth more than $5 billion for nearly a million users.
  • 40+ fiat currencies are available, while the collateral options include 22 coins.
  • You may borrow fiat, USDT (Tether), or USDC (USD Coin).
  • The size of the loan may vary from $10 to $2 million.
  • The custodial assets are insured for $100 million and secured by the SEC-approved custodian BitGo trust.
  • The interest rates for deposits are rather attractive. For example, if 10% of your holdings are in the Nexo tokens, they are 12% on fiat and stablecoins and 8% on crypto.

Easy Accessibility

As Nexo does not perform credit checks, anyone who registers an account and deposits collateral with Nexo may access the loans. However, borrowing fiat requires basic and advanced verification.

Caveats

  • The platform does not support wrapped coins, which are coins from other blockchains. Importantly, if you transfer these assets, you may lose them permanently.
  • Additionally, if your collateral is insufficient, Nexo may automatically transfer a portion of your assets from the savings wallet.

Is Nexo Safe?

Yes, this platform is safe. First, it is licensed and regulated in the EU. Moreover, it has a strong emphasis on security and trust and follows all know-your-customer (KYC) and anti-money-laundering (AML) standards to the letter.

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