Featured image by Rawpixel.com
If you want to retain more customers, provide the best experience by using online appointment scheduling.
RELATED ARTICLE: 6 GREAT WAYS TO GROW YOUR SALON BUSINESS
Long lines in your store often indicate that your brand is in demand. When this is the case, your business can earn higher profits in a shorter period. However, from a customer’s perspective, long queues can be frustrating. This can become the reason why they might cancel their appointments, purchase products and services from your competitors, and speak negatively about your business.
If you want to retain more customers, provide the best experience by using online appointment scheduling. This tool is a godsend for businesses as it expedites and improves the scheduling process, allowing you to accommodate more people and use fewer resources.
Here are seven business benefits of using online appointment scheduling:
1. Online Appointment Scheduling Is a Straightforward Process
The traditional way of making appointments is time-consuming and requires a lot of resources. Normally, a customer will call your business and inquire if there are any vacant slots. If you have an appointment time available that’s convenient for them, they will book an appointment. This process requires the company to hire additional staff, resulting in more expenses.
Making appointments traditionally also increases the risk of miscommunication and errors in the process. Listing customers’ information by hand is daunting. Employees need to exert a lot of effort to contact them again if they need to follow up or discuss additional details.
But online appointment scheduling is a straightforward process. With this tool, customers can book an appointment by themselves online. They can choose their preferred service, branch, and staff. Nearing the appointment date, customers will receive a reminder through email or text.
2. It Will Save Your Staff Time and Increase Their Productivity
Hiring the best talents in the industry won’t do any good for your business if they must take calls and list appointments. These tasks are mundane. They can even prevent your best talents from showcasing their skills.
Using online appointment scheduling can save your employees a lot of time. Since online appointment booking is automated, you don’t need to assign any employees to take calls and accommodate bookings. This will allow them to contribute to bigger, more important projects necessary to the business’s growth.
If you’re running a barbershop, for example, simply inform your target audience that you have barbershop software with online appointment scheduling features. In this way, your customers can easily book an appointment without relying on any of your staff.
3. It’s an “Always On” Service
Most businesses use telephones to accommodate bookings. Although this is a cheaper option for the business, telephones aren’t always convenient for customers because many have difficulty making appointments by phone during office hours.
By using online scheduling, your business can accommodate bookings 24/7. This means that regardless of how busy your customers are during the day, there are still available platforms where they can book your services. Over time, this can result in more customers and better branding.
4. Online Appointment Scheduling Will Help You Grow and Increase Revenue
The lifespan of your business depends on the amount of revenue you earn for a certain period. If you’re spending more money than you earn, you might end up having to close your business mere months after opening it.
Being able to earn more revenue is another benefit you can get when you use online appointment scheduling for your business. In fact, this tool can significantly increase the financial health of your business in a variety of ways. For example:
- Since you can now accommodate bookings around the clock every day, you’ll eventually earn more profits. Around-the-clock booking means more customers, resulting in more profits.
- Online appointment scheduling will also help your business make more money. This is because your best employees will become more productive. They won’t have to take on a routine of answering calls, listing customers’ information, and booking appointments.
- This tool can also come with an online pay feature where customers can pay online right after they book an appointment. Depending on your business policies, you can even automatically charge customers for no-shows or late cancellations.
5. Online Appointment Scheduling Fosters Healthy Relationships with Customers
In today’s business arena, it’s not enough to convince customers to patronize your products and services only one time. For your business to succeed in the industry, you need to foster healthy relationships with them. This will open the opportunity for your business to generate customer loyalty for your brand.
RELATED ARTICLE: HOW TO IMPROVE CUSTOMER LOYALTY FOR YOUR BRAND
Using online appointment scheduling is a great way to foster healthy relationships with your customers. This might seem counterintuitive, but this tool can actually provide a better experience to your customers, making it easier for them to trust your brand.
With online appointment scheduling, customers can book within minutes and access the list of your services on various devices. If you offer next-day or same-day appointments, online appointment scheduling will allow clients to book a session once their schedule opens up.
The ability of online appointment scheduling to provide accessibility and convenience to customers will surely help you win their trust and loyalty.
6. You Can Learn More About Your Customers
Using online appointment scheduling can help you to learn more about your customers. Before a customer can book an appointment, they need to submit some of their information online. For example, they will need to provide their full name, email address, and contact number. You might even require them to indicate their gender, marital status, and employment details.
RELATED ARTICLE: 5 REASONS NAILNG YOUR MARKET DEMOGRAPHIC IS KEY
When you know your customers’ demographics, it will be easier for your business to develop products and services appealing to them. Having access to your customers’ contact information can also help with your marketing strategies.
Are you offering discounts on weekdays? Send an SMS informing your customers about these new deals. Is your business about to launch a newsletter? Invite your customers to subscribe by sending them an email.
7. It Reduces No-Shows and Cancellations
Customers who repeatedly cancel their appointments or decide to be a no-show can hurt your business in many ways. When a customer books an appointment, you won’t receive any walk-ins for that time slot. So when a customer decides to cancel at the last minute, you’ll lose the opportunity to earn money during that time.
The number of no-shows and cancellations can decrease when you use online appointment scheduling. As mentioned, this tool will send reminders to customers days before their appointments to ensure they won’t forget.
Online appointment scheduling also allows customers to reschedule their reservations on their own instead of doing everything over the phone. This can reduce no-shows and cancellations. This is because customers can still proceed with their appointments even if something urgent comes up.
Use the Best Online Appointment Scheduling for Your Business
Customers are the lifeblood of your business, which is why it’s important to keep them happy. Online appointment scheduling can help you achieve this goal and produce satisfied customers. This in turn brings a plethora of benefits to your business.