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You are here: Home / Blog

Boost Google Ads Quality Score to Maximize ROI – Online Businesses

May 4, 2019 by Asif Nazeer Leave a Comment

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Online merchants running small enterprises are doubtless familiar with the challenges of getting a good return on their investment (ROI) from the advertisement platform Google Ads. There are usually two primary challenges to overcome. The first is direct competition from other online merchants vying for the same keywords. The second is optimizing for Google’s Quality Score metric, which is notoriously hard to do.

RELATED ARTICLE: PROMOTING YOUR COMPANY IN THE INFORMATION AGE

Google Ads Optimization and Why it Matters

All the same, Google Ads is an incredible resource for ecommerce merchants. The good news is that it provides easy access to a broad customer base, potential for high conversion rates, and a nice boost to your top line. However, the bad news is that it’s hyper competitive. The big fish usually eat the little ones because they have more money to spend.

Despite the bad news, though, Google Ads optimization tactics can still produce positive results on a budget. How? It starts by understanding the rationale behind Google’s sorting mechanisms.

Google parses the competition for ad placement using two functional metrics: keyword bid price and quality score. Optimizing for keyword bid price is relatively straightforward. However, it can quickly become expensive with a generalist’s approach. That’s because the cost of a bid is reducible with granular segmentation of search data. However, this should absolutely be part of your strategy already.

In general, though, merchants often spend too much time (and money) focusing on keyword bid price. Then they wonder why they are not ranking for keyword groupings despite raising their bid amount. The reason likely has to do with a lower-than-desirable Google Ads Quality Score.

What Is a Quality Score in Google Ads?

First of all, let’s clarify what a quality score actually is. A quality score is a composite score that estimates an e-merchant’s overall performance in Ad Auctions. Basically, Google uses this score to determine the overall relevance your Google ads provide to users.

How Does Google
Determine a Google Ads Quality Score?

There are several factors that go into
determining a Google Ads Quality Score, including:

  • Expected
    click-through rate (CTR)
  • Ad
    or keyword relevance
  • The
    overall quality of a landing page
  • Previous
    performance

As you can see, there is a close connection between the keywords you choose and the ad copy you want to promote. Google, acting as a proxy for what consumers are looking for, takes relevance very seriously—and so should you.

Relevance is absolutely crucial to your advertisement strategy. That’s because it helps consumers understand what it is you sell. For ad copy, this means using the keywords you want to rank for in the title and text in a direct, logical way.

For example, let’s say you are an ecommerce vendor of women’s running shoes and you’re targeting the keyword “best Nike running shoes for women.” In this case, you would want to include those search terms in the description.

However, you need to do more than just map keyword groupings to ad copy, although this is an important prerequisite to getting a better click-through rate. Other factors, like the quality of the landing page and previous performance, influence performance, too.

Why a Strong Quality Score Will Help Lock Down Returns

Keep in mind that while keywords have their own
individual quality scores, this is not the same thing as the overall quality
score determined at the time of each separate auction.

Quality scores of the keywords themselves do not factor into the Ad Rank position determined at Google auctions. However, real-time calculations of the same overall factors that determine a quality score do. In fact, a study by WordStream found high-quality scores don’t just translate into more clicks and better ad rankings. They also directly correlate to higher conversions.

Tips for Boosting Your Quality Score

So what can you do to optimize your quality score? In other words, how can you lock down better value for better rankings? Here are some helpful strategies to help boost your quality score and therefore maximize your returns.

Eliminate Keywords with Low-Quality Scores

Slicing out all keywords with a quality score
of one is an efficient way to lower costs and improve overall ranking
positions.

Design Targeted Campaigns

The more well-targeted campaign will result in an improved user experience. This is why it is worth it to take the time to parse out a relevant set of keywords for each ad group.

Focus on High-Quality Content

This tip applies both to the landing page and to the ads themselves. Avoid including any distracting information, and keep ads neat and concise. Focus ads on one product and one product only. In this way, you ensure that the ad is relevant to the user.

Don’t Forget About Your Landing Pages

Neglecting your landing page will have a negative overall impact on your Google Ads Quality Score. Also, be sure to integrate relevant keywords that are specific to the ad group they pertain to. Moreover, if it is practical, shoot to include a separate landing page for each ad group.

For example, here’s a screenshot of a well-executed paid search campaign in Google Ads, where the ad copy reflects the search term and is central to the landing page as well.

First the ad copy:

quality score

And the landing page:

quality score

The Takeaway

Developing a killer strategy for a Google Ads
campaign relies on a granular approach to developing effectively targeted
campaigns. The most effective way to optimize for a high Google Ads Quality
Score in an auction is to understand the intent of your target audience and
commit to endless iteration.

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10 Expert Tips to Help Your Small Business Bring in More Paying Customers

May 4, 2019 by Asif Nazeer Leave a Comment

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Businesses try a lot of advanced techniques to market and grow. But at the end of the day, most of your success comes from making as many sales as possible. To improve your bottom line and bring in as many customers as possible, check out these sales tips from members of the online small business community.

Book More Sales Meetings

If you want to make more sales, you first need to set up meetings with prospects. To set up more of these meetings, you need to expedite the decision making process and get those potential clients booked. Here are some prospecting tips from Jessica Greene of Databox that may be able to help.

Grow a Membership Business on Autopilot

Selling memberships is becoming a popular strategy for businesses in a variety of industries. Though you do create ongoing relationships with customers, you still need to sell to new members and keep things running smoothly. In this post, Elle Drouin explains how she keeps her membership growing on autopilot each month.

Use These Budget Friendly Audience Research Tools

Before you can sell to customers, you first need to learn about them. Audience research doesn’t need to be terribly expensive. Here are some audience research tools you can use that should even work for small budgets, from Lauren Crain and Search Engine Watch.

Create Winning Social Media Campaigns

Social media can be an invaluable tool when it comes to connecting with customers and making sales. But you first need to create a plan that will allow your campaigns to succeed. Learn more in this Startup Professionals Musings post by Martin Zwilling.

Boost Local Business Visibility with Question Research and Optimization

For local businesses, making sales requires being visible on search engines. Google offers the option of answering questions on its platform as a way of increasing visibility. In this Bright Local post, Ann Smarty shares how you can make the most of this tactic for your business.

Try These Digital Marketing Techniques

Digital marketing can help you bring in more leads and potential customers so you can make more sales over time. There are tons of different techniques you can use, including those in this post by Dan Swords. BizSugar members offered some thoughts on the post here.

Don’t Make These Heat Map Mistakes

To make as many sales as possible on your small business website, you need to really analyze how people interact with your content. Heat maps can be a powerful tool for this. But you need to know how to use them and avoid the mistakes in this Smallbiztechnology.com post by Itai Elizur.

Start a Profitable Business Website

Your business website has to accomplish a lot. It needs to be well designed, easy to use, and most of all – it needs to help you actually make money. For help building a profitable website, check out this SMB CEO post by Ivan Widjaya.

Build Your Email List Faster with These Lead Magnet Ideas

Email has long been one of the most popular tools for businesses looking to communicate with prospects. But before you can make the sale, you need to attract new leads. The ideas in this GetResponse post by Michal Leszczynski may be able to help.

Understand These Instagram Secrets

Instagram can be a wonderful platform for rustling up potential sales. But you need to understand how to use it correctly. In this Mostly Blogging post, Janice Wald offers a huge list of tips for businesses on Instagram. And BizSugar members shared commentary here.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Depositphotos.com

This article, “10 Expert Tips to Help Your Small Business Bring in More Paying Customers” was first published on Small Business Trends



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CBD Has Gone Mainstream: What's Next?

May 3, 2019 by Asif Nazeer Leave a Comment

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There are many reasons to expect CBD will be a common remedy available in home medicine cabinets.



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Facebook’s Dead Users Will Outnumber the Living Sooner Than You Think

May 3, 2019 by Asif Nazeer Leave a Comment

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Every user who passes on joins the rapidly swelling ranks of Facebook’s army of the dead.


May
3, 2019

3 min read


This story originally appeared on PCMag

Death is coming for us all. But in the internet age, those who remain are faced with the very 21st-century problem of figuring out what to do with the data, social media accounts, and other digital remains of those who’ve passed on.

Facebook has been planning for this eventuality. The company rolled out a Legacy Contact feature several years back that lets you designate a loved one to take over your account when you die. And it recently announced a Tributes section on deceased users’ profiles, giving friends and family a place for a memorial.

Issues have arisen that the company never foresaw. Facebook is now using AI to stop users from getting painful notifications, such as birthday reminders or flashback posts from friends and family who are no longer with us. If a legacy contact designates an account with a memorial section, that’ll also stop the unwanted notifications.

These issues will only become more prevalent as the number of deceased users on the ubiquitous social network ultimately outnumbers the living ones. According to a new study from researchers at Oxford University, there will be more dead users on Facebook than alive ones by 2070.

The researchers presented two scenarios accounting for different potential rates of Facebook user growth from now until the year 2100. In Scenario A, which conservatively projects that Facebook will add zero additional users beyond this year, a minimum of 1.4 billion users will pass away before 2100. In Scenario B, which projects the social network continues to expand at its current rate of 13 percent per year (and reaching complete market penetration) that number of dead users would swell to almost 5 billion by 2100.

In Scenario A, there will be more dead users on Facebook than living ones in 50 years. That scenario is highly unlikely, the researchers said, unless Facebook sees “some cataclysmic events far more ruinous than the Cambridge Analytica scandal” that would cause its user growth to flatline completely.

More likely, if growth rates continue at a consistent clip, the dead will outnumber the living sometime early in the next century.

In either scenario, the researchers found that there will be far more dead users from more populous continents such as Asia and Africa, with North America far behind. The social network has long since reached its peak in U.S. users, and most of its growth in recent years (and likely going forward) is international.

Or as some Twitter users have joked, every Facebook user who passes on then joins the rapidly swelling ranks of Facebook’s army of the dead.

ok ryan pic.twitter.com/Pey6lxV0NM

— darth™ (@darth) April 29, 2019



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Three ways to better understand disappointments at work

May 3, 2019 by Asif Nazeer Leave a Comment

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The next time you’re confounded by an unexpected or confusing situation at work, use these practical strategies to move forward with greater success. For further insights, read “Three ways to demystify disappointments at work.”

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9 Mind-Blowing Facts That Show Just How Wealthy Jeff Bezos, the World’s Richest Man, Really Is

May 2, 2019 by Asif Nazeer Leave a Comment

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The Amazon CEO is worth an estimated $121 billion.


May
2, 2019

3 min read


This story originally appeared on Business Insider

Jeff Bezos is the richest person on the planet. Worth an estimated $121 billion, the Amazon CEO is $16 billion richer than the world’s next-richest person, Bill Gates.

Bezos even retained his ranking as the world’s richest person following his divorce from MacKenzie Bezos, after which she kept a 4% stake in Amazon worth roughly $35.7 billion, making her the third-richest woman in the world.

Although his annual salary is only $81,840, most of Bezos’ wealth comes from his Amazon shares. The world’s richest man makes $2,489 per second — more than twice what the median U.S. worker makes in one week, according to calculations by Business Insider.

Here are nine mind-blowing facts that show just how wealthy Bezos really is.

1. Bezos is worth $121 billion despite being paid an annual salary of just $81,840, less than what most U.S. representatives take home.

1. Bezos is worth $121 billion despite being paid an annual salary of just $81,840, less than what most U.S. representatives take home.

Image credit:

Phillip Faraone / Stringer / Getty Images

Of course, a large portion of Bezos’ wealth is tied to Amazon stock, not his salary.

Business Insider previously calculated how much Bezos actually makes in a year, based on the change in his net worth year-over-year, and found it to be closer to $8.9 million.

What’s even more impressive is if you break that down to how much Bezos makes every day, every hour, and even every second.

2. Bezos makes $2,489 per second — more than twice what the median U.S. worker makes in one week.

2. Bezos makes $2,489 per second -- more than twice what the median U.S. worker makes in one week.

Image credit:

Photo by Drew Angerer/Getty Images

That’s $149,353 per minute.

As Business Insider’s Hillary Hoffower previously reported, that means that in just one minute, the Amazon chief makes more than three times what the median US worker makes in a year — $45,552. These numbers were calculated shortly before the Bezos divorce.

3. After divorcing MacKenzie and giving up 25% of the Amazon stock co-owned by the couple, Bezos still kept his ranking as the richest person in the world.

3. After divorcing MacKenzie and giving up 25% of the Amazon stock co-owned by the couple, Bezos still kept his ranking as the richest person in the world.

Image credit:

AP Images

MacKenzie, on the other hand, is now the third-richest woman in the world after L’Oreal heiress Francoise Bettencourt Meyers and Walmart heiress Alice Walton.

MacKenzie, who was one of Amazon’s first employees, is now worth an estimated $38.9 billion.

4. With his $121 billion, Bezos could theoretically buy more than 30% of the top 100 U.S. college endowments.

4. With his $121 billion, Bezos could theoretically buy more than 30% of the top 100 U.S. college endowments.

Image credit:

Getty/Michael Kovac

The top three richest colleges in the U.S. — based on the size of their endowments — are Harvard University with $38.3 billion, the University of Texas system with $30.89 billion, and Yale University with $29.35 billion.

Bezos’ fortune is greater than those three universities’ endowments combined — with more than $22 billion to spare.

5. Bezos is so rich that an average American spending $1 is similar to Bezos spending $1.2 million.

5. Bezos is so rich that an average American spending $1 is similar to Bezos spending $1.2 million.

Image credit:

Getty/Drew Angerer

The median net worth of an average U.S. household is $97,300. Dividing $121 billion by $97,300 comes to about $1.2 million, according to previous calculations by Business Insider.

6. The Amazon CEO is nearly 38% richer than the British monarchy.

6. The Amazon CEO is nearly 38% richer than the British monarchy.

Image credit:

Chris Jackson/Getty

The British royal family is worth an estimated $88 billion, according to Forbes.

7. Bezos is worth about the equivalent of the entire GDP of Angola.

7. Bezos is worth about the equivalent of the entire GDP of Angola.

Luanda, Angola.

Image credit:

Nichole Sobecki for The Washington Post via Getty Images

About half of Angola’s $121 billion GDP comes from oil production,which accounts for more than 90% of the country’s exports.

8. Bezos’ net worth is greater than the GDP of Iceland, Afghanistan, and Costa Rica — combined.

8. Bezos' net worth is greater than the GDP of Iceland, Afghanistan, and Costa Rica -- combined.

Reykjavik, Iceland.

Image credit:

Maja Hitij/Bongarts/Getty Images

Iceland’s GDP is about $31.6 billion, Afghanistan’s is $22.9 billion, and Costa Rica’s is $64.8 billion.

9. According to the Social Security Administration, the average American man with a bachelor’s degree will earn approximately $2.19 million in his lifetime. Bezos makes that in just under 15 minutes.

9. According to the Social Security Administration, the average American man with a bachelor's degree will earn approximately $2.19 million in his lifetime. Bezos makes that in just under 15 minutes.

Image credit:

Alex Wong/Getty Images

According to the SSA, the average American woman with a bachelor’s degree will earn $1.32 million in her lifetime.

Bezos, who has a bachelor’s degree from Princeton University, makes about$149,353 every minute, according to calculations by Business Insider.

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Only 48% of Restaurant Owners Feel Prepared to Capitalize on Future Mobile Innovations

May 2, 2019 by Asif Nazeer Leave a Comment

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Only 48% of Owners Feel Ready for Future Mobile Restaurant Technology

Mobile has become an integral part of the food and beverage industry. For restaurant owners, this technology has introduced new levels of efficiency in front and backend operations. But according to a new survey by Oracle, only 48% of owners feel prepared to capitalize on future mobile innovations.

Another 62% also expressed doubt in their ability to keep up with the changes taking place in mobile technology. This is despite the fact they fully recognize the threat coming from competitors who have adopted mobile solutions. More than half (59%) said their company faces the threat of disruption from these competitors.

The data comes from two surveys carried by Oracle in the food and beverage and hospitality industries. The food and beverage survey is titled “Going Mobile: A Benchmark of Mobility Maturity in the Restaurant Industry.” And the hospitality survey is the “2019 Hospitality Benchmark Report Mobile Maturity Analysis.”

Both surveys looked into the challenges these industries face in adopting mobile technology and how they can benefit from them.

Simon de Montfort Walker, senior vice president and general manager for Oracle Food and Beverage, said mobile has completely changed the segment.

In the press release, he went on to say businesses who don’t adopt the technology will not be relevant. Adding, “In order to remain relevant to a rapidly evolving audience, restaurants must act quickly to modernize their mobile strategy and offerings. Today, the experience a customer has ordering online or from a kiosk can be just as essential as if they were ordering in the store.”

How Can Restaurants Benefit from Mobile Technology?

The study says there is a “clear and urgent need” for restaurants to adopt the right overall mobile technology. This includes front and back-end solutions with comprehensive systems.

Having these solutions is especially important for small businesses. Owners can drive higher ticket value, turn tables faster and generate more cross and upsell. The technology also improves the guest experience and help cut labor costs by introducing new levels of efficiency.

When it comes to cost, a good app can save a restaurant money on several different fronts. Owners said it saved time and money in hiring, monitoring stock to avoid waste, changing menu quickly, and more.

For 84% of the respondent, guest-facing apps have translated into lower labor costs. And 96% agreed a mobile inventory management app was responsible for saving them time and money.

The Guest Experience

With smartphones now in the hand of almost all adults, restaurant mobile apps are delivering a better dining experience. Customers are making reservations, ordering food, making payments, leaving reviews, and engaging with owners.

In the survey 86% of the owners said branded mobile apps increase the speed in which they deliver service. Faster service has translated into more customers being served, which in turn has increased revenue.

Ninety-three percent of owners also said the guest-facing apps promote loyalty, drive repeat business and improve the guest experience.

The Survey

Oracle carried out the survey with the participation of 279 leaders in the food and beverage industry during the summer of 2018. Seventy-one percent of the respondents are director level or higher and they use mobile technology in their organizations.

The restaurants were full-service, fast casual, and quick service establishments.

Image: Depositphotos.com

This article, “Only 48% of Restaurant Owners Feel Prepared to Capitalize on Future Mobile Innovations” was first published on Small Business Trends



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New Documentary Examines a Chinese Factory in the Heart of America

May 1, 2019 by Asif Nazeer Leave a Comment

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‘American Factory,’ to air on Netflix, shows three years in the life of Fuyao Glass America erected at the Ohio site of a shuttered GM auto plant.


May
1, 2019

8 min read


Americans …

  • dislike abstraction in their daily lives.
  • are slow workers and have fat fingers.
  • live in a culture where children are showered with encouragement, leading to overconfidence.

These are just some of the beliefs about Americans that Chinese supervisors hilariously and alarmingly feed to their Chinese workers. The odd thing is that those briefings aren’t taking place in China but in the American heartland: Dayton, Ohio.

Related: Alibaba’s Billionaire Founder Jack Ma Says Companies Forcing Staff to Work Overtime Are ‘Foolish’

So begins American Factory, the intriguing new Tribeca Film Festival documentary (and upcoming Netflix offering) which had its New York premiere on April 26 and was one of five festival films curated by four New York-based film critics.

The story: In 2015, Cao Dewang, chairman of Fuyao Glass America, arrived in Dayton to check out the construction and hiring progress for the U.S. branch of his world-leading automobile-glass company, on the site of a shuttered GM plant. He was attempting to do the seemingly impossible: put Chinese workers to work alongside American workers and meld their two dramatically different cultures.

As filmmakers Steven Bognar and Julia Reichert show, even well-meaning Chairman Cao seemed a tad gob-smacked two years into his bold experiment.

Here, after all, were American workers insisting on limiting themselves to an eight-hour workday; holding an election to consider inviting in the UAW union; and pressuring the company for a rigorously safe factory environment (1,200-degree glass furnaces and the very breakable product they produce being dangerous to human health.)

Are the struggles revealed in the film cause for alarm for American entrepreneurs working with or considering partnering with the Chinese companies? “We’re not making a promotional film to promote working with China or not working with China,” Steven Bognar told Entrepreneur following last week’s screening and Q&A.

“We’re not trying to make a scary movie,” Bognar continued. “We’re trying to make a movie about how hard it is. It wasn’t easy when the Japanese set up factories here, either, but there are ways you can build bridges or decide not to build bridges.”

In the film, executive-produced by Jeff Skoll, Participant Media’s founder (and eBay’s first president), we view an initially hopeful scene: Hundreds of workers are being promised new jobs, having been laid off by GM in 2008 ( a devastating event which Bognar and Reichert chronicled in their Oscar-nominated film The Last Truck).

In 2015, this sudden new influx of jobs, designed to revive that Rust Belt city from its long economic nightmare, are far better than those at the Payless distribution center or at McDonald’s. That’s why new energy and optimism abound at first in this Ohio city, which once had more automobile manufacturing than any metropolis outside Detroit.

No wonder Chairman Cao wants to document his great project: “The important thing is how this will change the American view of China,” Cao says in the film.

Bognar-Reichert were natural choices to be the filmmakers, but they insisted on and got editorial control. “He’s kind of a maverick,” Reichert said of the chairman during the Q&A. “It wasn’t as though many American CEOs would allow filmmakers to be in their plant for three years.” GM, she commented dryly, had allowed the filmmakers into its former Dayton plant for a grand total of 20 minutes.

Bognar echoed this upbeat view of Cao, saying “He believes in transparency.” That is apropos for a glass manufacturer but it also allowed for amazing insights into the lives of the workers the filmmakers profiled during the factory’s first three years. Among them were:

Wong He, a 20-year veteran furnace engineer at Fuyao China who has been brought to Dayton for a difficult two years away from his young family. In Dayton, he lives with four other Chinese men. During the day he’s so attuned to working that his “lunch” consists of a packet of Twinkies.

Rob Haerr, a furnace supervisor who invites his Chinese co-workers to his country home for an American Thanksgiving, where the men dine on turkey, try out Haerr’s Harley and practice target-shooting using his twin revolvers.

Jill Lamantia, a forklift operator, who was economically felled by the 2008 layoff and recession, but is able, thanks to her new Fuyao job, to move out of her sister’s basement. Delight turns to disenchantment, however; and Lamantia becomes a union supporter and is fired for it.

John Crane, a safety manager at Fuyao who grows frustrated at the safety issues at Fuyao and at being forced to lie to Fuyao’s automotive company clients. He eventually resigns.

Image Credit: Fuyao Glass America | Facebook

Culture clash among workers

Things quickly went south at the Dayton plant. “All the Chinese workers were so loyal to the company,” Lulu Men, a Chinese field producer for the film, said during the Q&A. “They had this culture of having been trained to dedicate their lives to the company. The difference is, Chinese culture is all about unity, and the American [culture] is about individuality. So I think that made a huge difference, and a culture clash.”

Serious injuries proliferated. OSHA fines were levied. American supervisors were replaced by Chinese. The American workers complained about being forced to train off the clock and about their wages — pre-treatment inspector Shawnea Rosser tells the filmmakers she used to make $29-plus an hour at GM; at Fuyao, she says, her wage is $12.84. 

The Chinese workers also complain; their American workers are heading home after eight hours while they work 10 and 12 hours and come in weekends, they say. “I think they are hostile to the Chinese,” Chairman Cao tells his board members, noting a $40 million loss in the plant’s first months of operation.

Another overall difference: “Workers in China are given orders, and they tackle them,” Reichert says in the film’s production notes. “Here in the U.S., workers want to know why they’re being asked to do something; they also expect there will be some praise.”

More happily, the film chronicles a big Chinese New Year’s party at Fuyao’s Chinese headquarters in Fujian Province, to which about a dozen U.S. supervisors are invited. These scenes in the film are somewhat comic to Western eyes: big-bellied Midwestern white men towering over their Chinese bosses. Chinese workers lining up for their morning check-in, in military formation, and singing out motivational company slogans (“To stand still is to fall back.”)

Meanwhile, the party itself is an over-the-top three hours of garish costumes, fervent songs about the company’s “blessings” and even a wedding of five employee-couples. “We’re one big planet. A world somewhat divided but one,” a teary-eyed U.S. supervisor says to the camera late in the alcohol-fueled evening.

But back in Dayton, there is no partying. Workers are unhappy (“Everybody is upset in their own language and everybody just walks away,” Lamantia, the forklift operator, says.) The workers set an election to try to bring the union in.

The company, for its part, is not amused, spending $1.25 million to hire the Labor Relations Institute (its motto: “Winning NLRB elections for almost four decades”) to dissuade a “yes” vote. Ultimately, the union is rejected, 868-444, but its supporters are fired — an illegal action in the United States, Reichert says, but hardly an uncommon one.

The film ends with flows of workers, Americans and Chinese alike, entering and leaving their shifts. Added in are voiceovers by workers — with comments like, “We’re never going to make that kind of [GM] money again,” versus, “I believe in the American Dream; we can’t give up on that.”

Back in China, Chairman Cao is also filmed, making the extraordinary statement that when he looks back on his life’s journey from intense poverty and the Cultural Revolution to today’s capitalism, he asks himself, “Am I a criminal or a contributor?”

Related: China Blocks Microsoft’s Bing, Despite Offering Censored Search

“One thing we tried to do is not root this film in Midwestern unease about China,” Bognar said at the Q&A. “I think China is a miracle in many ways: Millions of people are no longer in poverty because of this amazing last 30 years. So we hope this movie sparks conversations and gets people talking about these issues, with the hope that they’ll focus on people, whether they’re Chinese or American.

“Is this global hypercapitalism sustainable?” Bognar continued, repeating the question he asked himself throughout production. “And what is the impact on the environment and working people?”

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Make the most of tax time

May 1, 2019 by Asif Nazeer Leave a Comment

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Taxes are often seen as simply a compliance matter. But your tax function could be doing more. We’ve compiled a collection of articles that detail the different ways your tax strategy can benefit the rest of your organization.

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‘Leftover Women’ Documentary Chronicles the Story of China’s Attack on Unmarried Professional Women

April 30, 2019 by Asif Nazeer Leave a Comment

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China’s gender imbalance — 30 million more men than women — is the reason why being single and older than 27 has become a social crisis.


April
30, 2019

5 min read


Most Americans are aware of China’s one-child policy, the population-control rule that from 1979 to 2013 sharply limited the number of Chinese births. Less well known outside China is an offshoot campaign currently being run by the government that targets and shames sheng nu (leftover women) for the “crime” of being an unmarried educated professional woman older than 27. 

The systematic disparagement and discrimination these women face is the subject of Leftover Women, an affecting new documentary by Israeli filmmakers Shosh Schlam and Hilla Medalia which had its New York premiere at the Tribeca Film Festival this week.

Related: 4 Mistakes We All Make to Perpetuate Gender Bias

Due to its one-child policy, China today has 30 million more men than women of marriageable age. The government views this gender imbalance as a threat to the social order. In an interview with Entrepreneur, the filmmakers detailed its effects. “One side effect is women trafficking,” said Shosh Schlam. “Another side effect is that more men will not have the traditional role of head of the family,” meaning the opportunity to father children and continue the family name. The government, Schlam said, fears that a glut of unmarried men could cause violence or, worse, that these men might “turn” gay — which is illegal in China and subject to harsh penalties.

Whatever the government’s motive, sheng nu is stigmatizing urban professional women who want to start businesses or pursue careers in law, media and academia as being selfish.

“When these women [from China’s educated class] are growing up, they have a lot of pressure to succeed — to be the best in their class,” said Hilla Medalia. “And their parents really push; the whole society pushes them to succeed and go to university. Then they start their career. But then they have to stop everything and get married. Their entire value is based on this one thing.”

Related: Sexist Job Ads Discriminate Against Women in China — Even Specifying Applicants’ Required Height, Weight and Facial Structure

To document the impact, Shlam and Medalia returned to China, site of their first, 2014, collaboration, Web Junkie. They conducted a lengthy search for single women using Weibo, China’s version of Twitter. Dozens of women came forward, the filmmakers said, but the vast majority wanted only to discuss their woes with sheng nu off camera, for fear of bringing shame to their families. Ultimately, the filmmakers found and focused on three ambitious and brave Beijing women:

Qiu Hua Mei, age 34, is a lawyer who faces an uphill battle for finding an educated mate given her (socially lower) rural village roots. She is cruelly criticized by her family (“Schooling makes you dumb,” her illiterate father says, expressing regret for having paid her university tuition). In another disturbing scene, a dating counselor tells her, “You’re not beautiful in the traditional sense. You have a tough personality and need to soften yourself.” A prospective match, meanwhile, who’s similarly well educated and similarly from a rural village, announces that once he marries, he intends to be the “dominant” spouse.

Xu Min, 28, is a radio talk show host who lives with an overbearing mother who tells her, “You’re not old. You’re not a ‘leftover woman’ yet.”

Gai Qi, 36, is an assistant professor of film. She does marry and has a daughter during the course of the film, with a husband the filmmakers call “extraordinary” for his social faux pas — marrying a woman older than himself — and for his willingness to follow her to a better job in Guangzhou.

Over the span of three years, Hua Mei and Xu Min are individually followed by cameras as they attend a massive government-sponsored “annual blind date event,” check out a Valentine’s Day dating party and visit a gynecologist’s office (where Hua Mei is told it’s illegal to freeze her eggs). Then there’s the “relationship expert” Xu Min consults, who ends up delving deeply into her emotions. Breaking into tears, she admits that she is so obedient to her mother, she can’t actually date a man her mom dislikes.

A happier note is the joyful wedding of Gai Qi, who tells the filmmakers she was so worried her marriage might threaten her career that, “I was not planning on a happy ending.” That happy ending, however, is short-lived; later in the film, Gai Qi admits she finds marriage boring.

Hua Mei, meanwhile, is the polar opposite. She wants to date, but not marry, she tells her parents back home in their impoverished village. But, after months of sitting alone in desolate bars and getting the third degree from mothers of sons in public parks advertising their sons’ eligibility, Hua Mei gives up: She abandons her home country altogether to study in far-off France: “There are voices all around me,” she tells the filmmakers. “I want to have a life without those voices, just to live my life.

“I could live a wonderful life,” Hua Mei continues. “All this [grief occurs] because I’m not getting married. I live in a constant fight, a life of exile.” She even compares sheng nu to China’s infamous practice of foot-binding: “I have big feet,” she sighs, describing herself and her ambition, borne out by the fact that she has recently moved to Munich to start a business.

Related: China Considers Law Against Sexual Harassment at Workplace

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