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The Good, the Bad, and Whether It Is Safe – Business

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Nexo, a blockchain environment for crypto lending, has gained popularity in recent years. But how good are its services, and can you trust it? Find the answers in our review.

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What Is Nexo?

Nexo lets users secure fiat loans using cryptocurrency as collateral. It was established in 2018 as a blockchain-based alternative to conventional banking. The peer-to-peer environment welcomes lenders and borrowers. The former gain high interest on their assets, and the latter borrow fiat instantly without credit checks. This is typical for reputable crypto platforms. Check this Nexo comparison to see how it stacks up against competitors.

To use their crypto assets, borrowers deposit them to their wallets on Nexo. Borrowing does not deprive them of ownership, but they may not use their coins until they repay the debt. This system provides liquidity automatically and more flexibly than do conventional financial institutions.

Currently, Nexo accepts 20 coins, including Bitcoin, Cardano, Ethereum, and Ripple. The platform also has a native token called Nexo. Blockchain technology provides transparency through smart contracts.

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Advantages of Nexo Loans

After creating a Nexo account, you may deposit your funds and secure a loan. The loan-to-value ratio (LTV) varies between 15% and 90%, depending on the asset. The lowest ratio is provided for loans backed by the native token, while Bitcoin and Ethereum both require 50%. To withdraw fiat, you need to provide your bank account. To withdraw stable coins, you need your wallet address.

  • The APR for the credit lines starts from only 5.9%. What’s more, users can spend the funds at any time and pay interest on the amount they borrow.
  • The Nexo card allows you to pay in the local currency. Also, more than 40 million merchants accept this card.
  • Over the past two years, the platform has processed loans worth more than $5 billion for nearly a million users.
  • 40+ fiat currencies are available, while the collateral options include 22 coins.
  • You may borrow fiat, USDT (Tether), or USDC (USD Coin).
  • The size of the loan may vary from $10 to $2 million.
  • The custodial assets are insured for $100 million and secured by the SEC-approved custodian BitGo trust.
  • The interest rates for deposits are rather attractive. For example, if 10% of your holdings are in the Nexo tokens, they are 12% on fiat and stablecoins and 8% on crypto.

Easy Accessibility

As Nexo does not perform credit checks, anyone who registers an account and deposits collateral with Nexo may access the loans. However, borrowing fiat requires basic and advanced verification.

Caveats

  • The platform does not support wrapped coins, which are coins from other blockchains. Importantly, if you transfer these assets, you may lose them permanently.
  • Additionally, if your collateral is insufficient, Nexo may automatically transfer a portion of your assets from the savings wallet.

Is Nexo Safe?

Yes, this platform is safe. First, it is licensed and regulated in the EU. Moreover, it has a strong emphasis on security and trust and follows all know-your-customer (KYC) and anti-money-laundering (AML) standards to the letter.

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Stickers Will Make Your Small Business Stand Out – Starting A Business

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Featured image by Bangkok Click Studio

Are you ready to make your small business stand out from the crowd? Specialized stickers that you print in house will do the trick!

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Maybe your home-based business started slowly over time. Perhaps you just knew you enjoyed making quilts, for instance, or painting with oils, creating sheets of fun stickers for kids, or making jewelry. At first, you crafted these handmade items only one or two at a time. You gave them to friends or just made them for your own family and your own home.

You Were Doing What You Love…

But then, friends began to request your handiwork to use as gifts for their friends and family members. They offered to pay you, but you always exclaimed, “Oh no! I make these because I enjoy making them.”

And so, you kept giving them away, week after week, month after month, until you finally decided to accept payment. But that was only because the cost of materials gave you a regular jolt of sticker shock.

Before long, though, demand began to exceed your wildest expectations. Requests soon came in from well beyond your small circle of family and friends. Then, and only then, did you decide to make your crafting and artistic skills the basis for your new home-based business.

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…And It Became a Small Business

As your dream took form, you dove head first into learning how to set a business up. You talked with an attorney about the legal aspects of setting up a company. You discussed the ins and outs of small business finances with an accountant.

Next you looked around online and in your local community and realized the world was your oyster! There were opportunities galore. There were online forums where other small-business owners shared their expertise. And there were other resources aplenty.

Best of all, you found platforms such as Etsy where you could set up a profile. At last, you could showcase your stickers for kiddos, your paintings, or your handmade sweaters, of which you had a full storeroom by now.

So now, it’s full steam ahead. Your business is rocking along at nearly breakneck speed. You’ve purchased most of the equipment you need to smooth out the workflow. What’s more, you’re even looking at whether you could afford to hire someone else to help you with the workload.

But the Sticky Business of Creating Stickers and Such Got out of Control

But you’re still doing almost everything by hand, by yourself. And this is where the business of a small business gets tedious. Wrapping packages for shipping and filling out address stickers by hand can take hours. The process is teaching you, in a very real way, that time truly is money.

You need solutions, and you need them now.

Solutions Are at Hand

Well, here’s one: With a Munbyn thermal label printer, sticker labels, and shipping labels, you will be able to print the labels you so sorely need every day. Additionally, you can also print some colorful stickers to delight your customers and promote your business.

Munbyn’s thermal label printers come in white, pink, green, or gray to match your branding or coordinate with your office décor. You’ll find a range of accessories for your business’s printing needs at the Munbyn site, too, including stickers and labels for mailing.

Now You Can Print Some Holiday Stickers to Promote Your Small Business

So whether you need a thermal printer and some shipping labels or you’re ready to promote your small business with some cheerful stickers for the holiday season, check out the Munbyn site. You’ll find solutions there that will take your small business far beyond your current goals.

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About the Author

Carrol Strain is a Top Rated Premium copywriter on Upwork. She is also an editor and on-call writer for the Business Opportunities blog.

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5 Reasons Nailing Your Market Demographic Is Key – Marketing

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Featured image by dasha shchukova on Unsplash

When you’re starting your first small business as an entrepreneur, a crucial aspect of success is identifying the market demographic for your niche. And the more specific you can be, the better.

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Starting a small business is one of the toughest periods in an entrepreneur’s career. Not only are margins for revenue razor-thin in the first five years, but a healthy open market also means there’s plenty of competition in most sectors, down to the most niche interests.

Still, that doesn’t mean there isn’t room for success and innovation. Whether providing a service like dog grooming or a product like a food delivery app, one crucial aspect of success is identifying a market demographic. And the more specific you can be, the better.

Businesses need to cater to their specific demographic on all levels. Moreover, understanding their ideal consumers will also help a business build its own goals in relation to market data. In other words, success will be closely related to what’s possible in a specific market.

This information is standard knowledge to most new start-ups, but the devil is in the details. Here are five key benefits from nailing down a granular demographic from the very first days of registering a business.

1. Understanding Your Demographic Allows for Granular Marketing

As mentioned above, getting “granular” with market demographic details will paint a fuller picture for a business. Not only does it help a company identify the characteristics, expectations, and needs of a target group, but it will also inform other elements such as communication and marketing strategies. The more specific you can be, the clearer your goals.

For example, sportsbooks face a hyper-competitive market where attracting newcomers is the name of the game. One Michigan free bets page highlights the diversity of options for newcomers, as well as the challenges for sportsbooks. Each company will use the information on their granular target demographic to advertise deals that are specifically right for them.

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2. Know Your Target Audience and You Can Tailor the Customer’s Experience

As dictated above, nailing down a target audience at the granular level (even within a specific sector, such as sports betting) will help a company stand out from competitors. Successful companies will do this at every single level, tailoring their customer experience to their target audience.

For example, a cleaning company that uses eco-friendly ingredients will use branding techniques to make its website attractive to a specific demographic. They’ll use specific language in their mission statement. They will also highlight eco-friendly manufacturing methods and even provide blog content to cater to the interests and needs of their perfect consumer.

3. Awareness About Your Market Demographic Lets You Set a Realistic Budget

This concept is very straightforward. In identifying a specific target demographic, start-ups can set up realistic financial expectations. Today, it’s easy to get reliable market research from any economic sector. Businesses that have nailed down their ideal customer can access financial information which will help them gauge their own success, failures, and margins for expansion in terms of revenue, losses, and growth.

4. Learn About Your Audience and You’ll Simplify Innovation

In many cases, it’s easier for a company to innovate when working with a target demographic. In other words, by working to serve a smaller group of people, a business will learn key information about their sector along the way. Savvy business owners will eventually see areas where they’d be able to make improvements.

For example, though Amazon is now a multi-billion-dollar business, it began as an online bookstore. The company’s early niche work turned out to be popular. This led Amazon to open its Kindle Store, which led to a boom in eBooks in the late 2000s. By focusing on a certain demographic, Amazon was able to innovate according to consumer interest.

5. You Can More Effectively Plan for Expansion When You Know Your Market Demographic

A business can only meet the expectations of consumers by delivering on a specific need in a timely and satisfactory manner. Still, as demonstrated in the examples above, a business’s true goal is to innovate within a specific industry.

Sportsbooks leverage welcome deals to stand out. Meanwhile, a cleaning product will use branding to hook newcomers. Amazon, on the other hand, helped popularize a whole new way to experience their products. Clearly, innovation is a requisite for expansion. And having a solid grasp of the target demographic is the only way a company can create something truly new and exciting for consumers.

Do you want to learn more about how to promote your small business? Bookmark our blog and stay up-to-date with the latest trends in marketing.

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Important Metrics to Measure Social Media Performance – Social Media

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Featured image by PhotoMIX Company on Pexels

In today’s world, social media is not just a tool meant for leisure and entertainment. It’s also, in fact, an integral part of running a successful business and measuring your business’s performance metrics. It has become a vital marketing tool that raises brand awareness, generates interest, and as such helps increase sales and revenue for a business. 

To harness its power and potential, you need to build a solid social media strategy aligned with your business goals. However, this is not where you should stop. You need to track your social media efforts and see whether they are translating into business success. How you do this is by using specific key performance indicators or social media metrics. 

This article will talk about important metrics to monitor the ROI and performance of your social media campaigns. 

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Audience Growth Rate 

The audience growth rate is a metric to measure the change in the number of followers your brand has on different social media platforms. If you are devising and measuring the success of your social media strategy, this will be a crucial indicator in understanding the rate of increase or decrease in following at the end of a campaign cycle. 

Your aim should always be to keep increasing your follower count. Although this is not an easy task, there are solutions available to increase these metrics. For example, if your Instagram growth is stagnant, you can use Instagram growth tools, such as Kicksta or any of its alternatives, to boost the number of your followers. 

Engagement 

Once you have established a healthy follower count for your business, you need to measure your content’s engagement metrics. The engagement rate measures how your audience is interacting with the content on your social media accounts and how effective it is. Typically engagement occurs via likes, comments, shares, retweets, replies, favorites, and more. 

As a brand, you can measure a total sum of such interactions. You can also have more than one type of metric that is measuring engagement. A high level of engagement is positive for your brand. Even if you have a large number of followers and a high reach, if they are not stopping to interact with your posts, the content is not effective enough to stop a user from scrolling and tapping the like or share button. This should serve as a sign that you need to rethink your branding and content. 

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Post Reach and Impressions 

Is the goal of your strategy is to increase perception and brand awareness? Then, post reach and impressions are important metrics to track. Post impression refers to the number of times your content appears on your audience’s screens. Post reach means the number of unique views that your content receives. Both are important to understand whether you are reaching the right number of audiences. They also both assess if you are posting at an optimal time of the day. 

Also, it can help you check whether or not you are using the right keywords and hashtags to increase reach. These should be used in combination with engagement metrics to get the whole picture.

For example, if a post has achieved a high engagement rate along with a high reach number, this means that it is performing exceptionally well. However, if a post has a high impression count but low engagement number or rate, it means that while the post reached your desired audience, it was not effective enough in getting them to interact. 

Brand Mentions 

Brand mentions are powerful social media metrics to assess how well your business is doing in terms of creating buzz, brand awareness, and gauging the sentiment around it. If you are being mentioned positively on social media with tags, mentions, and comments, you will know that the brand is doing well and the campaigns are generating a lot of buzz. 

As more and more people talk positively of your brand, this will also serve as referrals for new users to take notice and engage with your channels. On the other hand, you can also use this metric to discover negative sentiments. For example, you can identify negative reviews and experiences and use that as a catalyst for improvement. Measuring brand mentions as a metric can be done by using a hashtag analytics tool or a social media listening tool. 

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Conclusion 

Social media is an optimal platform to leverage when it comes to promoting your business. However, only if you utilize its full potential. Having the right strategy is essential, but it is equally and more important to measure the outcomes. 

There are many key metrics available, including the ones we have listed to help you understand whether or not your social media posts and campaigns are performing as per your business goals.

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5 B2B Marketing Strategies for the Highest Conversions – Marketing

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Featured image by Melanie Deziel on Unsplash

Day in day out sales and marketing teams rack their brains trying to come up with strategies that will help them meet their key performance indicators (KPIs) and give the highest conversions.

Competitors are on the rise, consumer demands evolve, and every so often they hear about a new marketing trend that’s bringing in more customers. Right before they see the results of the last tactic they implemented. So, it’s easy to get caught up in a whirlwind of trends. 

An effective digital marketing strategy is not just about the latest trend, rather identifying tactics that best target and convert your business’s ideal customers. To that end, we’ll be sharing five innovative B2B strategies you can implement for higher conversions.

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1. Create Interactive Content

One of the best ways to start conversations that capture interest and potentially lead to conversion is through interactive content.

The internet exposes users to a sea of information, which means most people passively regard content while others simply scroll past brand posts.

Interactive content helps you stand out by encouraging audiences to interact with the content piece. So, as users engage, their interest is heightened. Thus, they find value in your offerings which ultimately builds trust in your brand.

Benefits of interactive content include:

  • Engages users more effectively compared to static content. Its dynamic nature may allow personalization in real-time, providing information that paints a clear picture for the user.
  • Interactive experiences such as assessments or calculators are excellent lead magnets. You can use the contact information offered to nurture leads.
  • Versatility. Basically they can be used for every stage of the buyer’s journey to maintain a steady relationship with potential customers.
  • Supports SEO efforts. For example, sharing interactive quizzes, infographics, etc. on your website, landing pages, email campaigns, and social platforms brings in traffic, reduces bounce rate, and improves visibility. 

Examples of interactive content include quizzes, calculators, assessments, infographics, product recommendation quizzes, polls and surveys, and videos.

2. Referral Marketing

Did you know that referral leads have up to 30 percent higher conversions compared to leads garnered from other channels? The main reason is that 84 percent of B2B buyers start the purchase process with a referral. So, word of mouth does indeed work.

How do you get it to work in your favor? 

  • Start by providing an excellent customer experience. Thus, let your products/services be top-notch, publish relevant, high-quality, and informative content, and train your team to treat all customers well.
  • Ask your customers for referrals. You’ll want to give them a couple of weeks to test your service before asking them to refer another business your way. If they are happy, they will most likely drop a contact or several.
  • Make referring clients easy. Some customers may find it awkward to introduce others to you, so make things easier by sharing a referral template on email.
  • Thank your customers for the referral(s) they send you and let them know how things went.
  • Give a referral. Also, help your customers achieve their goals by connecting them with brands in your network that may benefit from their services. It will come back to you at some point.

3. Incorporate Visual Search Marketing

Have you ever tried to describe a product on Google only to receive results that have nothing to do with what you’re looking for? Wouldn’t it be easier if you could just upload a picture and receive better results?

Visual search marketing revolves around using images of your products to make it easier for potential customers to find you. When a person uploads the image, Google generates buying options pertaining to that very product or similar ones.

Sounds very B2C to me. Why should B2B marketers consider visual search marketing? Research shows that 62 percent of Millennials prefer searching for things visually over other search technology. 

We can’t simply brush off Millennials since many of them sit in the decision-making teams while others run successful businesses. Brands that adopt this strategy and optimize their websites for visual searches are more likely to receive higher returns and conversions.

Here are steps you can take towards this goal and bring higher conversions:

  • Offer numerous high-resolution images and at different angles to ensure potential customers find your website. 
  • Resize images to hasten loading times and ensure they can be viewed nicely on desktop or mobile devices.
  • Add captions to help audiences understand your images. 
  • Use long-tail keywords to generate accurate results. These keywords allow you to describe your product images with precision so they can show up in the right results.
  • Add the keywords to image titles and descriptions to ensure Google indexes them and serves your images in relevant search results. Be sure to include alt tags with the images.

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4. Cold Calling

Over the years, sales professionals have refined the cold calling strategy to improve conversion. Today, this strategy goes deeper than bombarding 100 people daily with talk of your product or service. 

Teams are taking time to understand their cold calling conversion funnel to enhance the success of the calls. 

Here are tactics you can implement to pave way for higher conversions:

  • Look at how many leads are on your list and the number that you contact every day. Do you reach decision-makers? If so, how many? Do the leads qualify for your offerings? How many qualified opportunities do you close?
  • Improve your reach rate. Many sales teams have trouble reaching decision-makers. There’s no easy fix for this, but you can always call up the company and ask who is in charge. 
  • Qualify more leads by narrowing down your target market. Put together criteria of what constitutes good and bad leads. 
  • Close more deals. If you’re reaching qualified decision-makers but not closing, then you may need to review the viability of your products/services or improve your pitch.

These tactics will help you spot the strengths and weaknesses in your cold calling strategy and improve as needed. 

5. Work With an Influencer

Influencers in the B2B space are usually industry leaders, analysts, customers, or media personalities, etc. who have established a trustworthy name for themselves.

However, working with B2B influencers doesn’t entail waking up one morning, sending over samples or demos, and expecting them to jump on the bandwagon. Well, a few might, but the point we’re trying to drive here is that it takes time to build relationships with influencers in order to bring higher conversions. 

You’ll need to establish trust and a real relationship before asking them to recommend your offerings.

Here’s how you can start:

  • Compile a detailed profile of the influencers you want to work with to help you understand their values and concerns. It will help you personalize the message you send when approaching them.
  • Subtlety is the word. Follow them on their social channels, subscribe to their blogs, and post relevant content in the groups they are in.
  • Engage with their content. Read what they write and leave appropriate comments. Amplify their content on your social channels. 
  • Come up with the goals you want to achieve through the influencer. Do you want them to provide a testimonial, share your content, or write about you? What form of compensation is required?
  • Identify any limitations such as work commitments that may keep the influencer from engaging with your brand as you would like.

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Updating Your Company’s Online Systems for the Mobile Age – Marketing

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Featured image from Jonathan Rolande on Flickr

The mobile age has been with us for a little more than a decade now. Mobile devices have become a standard—even a dominant—form of internet access.

So prevalent is this form of integration that more than half of all video streaming now comes from mobile devices. In fact, mobile media consumption has increased 504% since 2011.

Just as profound as mobile’s effects on media are its ramifications for online business engagement. Furthermore, refusing to adapt to this new reality can be costly to your business. So what do modern business owners and managers need to keep in mind?

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Updating Websites to Modern HTML5 for the Mobile Age

Traditionally, small to medium-sized businesses approached functionality first on their websites. When they achieved that, they tended to allow those websites to stagnate, apparently assuming they would remain useful. But their customers’ enthusiastic shift toward the mobile age now challenges this notion.

Today, getting the most of a business website means utilizing modern HTML5 and related technologies. Businesses must build sites that are scalable to underpowered and smaller mobile devices to a cutting-edge folding systems and the vast array between those two extremes. In other word, modern business websites must be able to automatically adapt to a wide variety of mobile systems. This can require investing in a complete redesign in extreme cases. However, in refusing to adapt, businesses face a long-term cost that is often much greater.

Utilizing Traffic and Data Analysis Tools

Updating websites and computer systems can make them infinitely more functional and attractive for the mobile age. Nonetheless, complexity can come at a cost. The more moving parts a computer system offers, the greater its odds of failure. To address this risk, businesses that host their own servers need to seriously consider management and analysis tools to ensure smooth operation.

A popular example of these tools can be found with IP management systems. This is a complex topic. However, you can read All About IP Address Conflicts Guide + Recommended Tool usage directly from professional digital services.

In basic terms, these systems can detect when two or more devices on a network share the same IP address. This is a common issue, but it can cause considerable complications with business networks. Moreover, this issue can be difficult to diagnose and address without the right tools.

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Staying Current with Social Media in the Mobile Age

Constantly monitoring social media can be tedious, especially now that we’re in the mobile age. However, it’s also an element of modern business that can’t be ignored.

With so many customers turning to social media for business inquiries, proper social media engagement can pay off hugely in terms of finding and maintaining a customer base. At the very least, businesses should consider spending half an hour a day on the likes of Facebook, Instagram, and Twitter. Whether interfacing with clients or just removing spam, work in social media can have a cumulative and positive effect.

Thanks to howtostartablogonline.net on Flickr for the image

Navigating the Mobile Age with Ease

As mystifying as the first few steps can be in taking the above approaches, the same can be said of any unfamiliar aspect of running a business. Stick with it, and what was at first alienating will eventually become second nature. Given that the advantages of the mobile age are too great to ignore and the risks inherent in avoiding it so profound, the above options are worth seriously considering if you are at all interested in leveraging the opportunities of the mobile age.

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Building a Micro Landing Page to Promote Your Business – Business

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Are you looking for a way to up your marketing game and give your business the extra push it needs to get to the top? A micro landing page could be just what you need.

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It is not enough to have an excellent social media marketing campaign. You also need to think about what happens after your followers click on the links you share. This is where a micro landing page comes into play.

A landing page is where you send your audience when they click on your links. Having one can mean a whole lot to your marketing and advertising campaigns.

Let’s find out what a micro landing page is and learn about the many benefits your business can enjoy from setting one up.

What Is a Micro Landing Page?

A micro landing page or social media landing page is the destination you create to receive your followers when they click on a link you share during your social media campaign. Whether it is a paid or an organic campaign, you can make use of one of this kind of landing page.

These kinds of pages are different from your regular business websites. They tend to have a very simple layout that encourages your audience to promptly take specific actions concerning the growth of your business. You can tailor each of your landing pages to your individual marketing campaigns. The results can range from excellent brand awareness to amazing engagement and conversions.

However, even though these micro landing pages are designed for social media campaigns, they are not pages that exist on any social platform like Instagram, Facebook, or LinkedIn. Instead, they are often hosted on a third-party site.

How Will a Micro Landing Page Benefit Your Business?

#1: It’s Perfect for Building Brand Awareness

When customers land on your Instagram page, your posts should tell them a lot about your brand. But what happens when your customer is looking to get the latest news about your product or read your new blog posts?

Instead of directing your audience to your homepage through a link you added in your Instagram bio, send them to a micro landing page. This will do the job much better. You can create one of these landing pages that includes different posts with unique designated links.

These links should give your audience all the information they need about your brand. That’s no doubt an amazing way to promote brand awareness for your business across multiple platforms.

#2: Use a Micro Landing Page to Promote Your Events and Webinars

Hosting a virtual event is a great way of using social media to expand your customer base. You only need to creatively design a micro landing page for your event and watch the event become the talk of the town. Include key details about the event and process attendees in a single place—on your micro landing page.

#3: Use It to Offer Discounts and Coupons to Your Followers

Giving out coupons and discounts can be a great way of attracting new customers on social media. But it may not be ideal to share your discount codes freely on your profile. Instead, give them in exchange for email signups. In this way, you can pump up your email list.

Then, with a micro landing page, you can direct your followers to a destination where you request their contact information. Also, you could give a discount to new members when they subscribe to your newsletter.

#4: It’s Great for Promoting Online Shopping

If you run an e-commerce site, you will need to leverage the power of social media to make some great sales. Social media can provide potential customers a glimpse into your products. But what if a customer wants to make a purchase instantly without having to visit your site?

With a well-designed micro landing page, you can help your customers purchase your products with just a few clicks. And you won’t have to risk losing them if they were to get overwhelmed by your traditional website.

#5: Use It to Offer a Peek into Your Product via Product Trials and Demos

This is especially true for a company that produces software and other complex products. These are the types of companies that need to offer their customers a free trial or demo of what the product can do. With a micro landing page, you can easily send prospects from your social media page to a place they can sign up and get started right away.

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Now that you know what a micro landing page is and why you may need one, let’s talk about some useful tips for creating one.

Use a Reliable Micro Landing Page Builder

This is an important tip to note when you’re looking to create a micro landing page for your brand. While there are many landing page builders out there, you want to be sure you choose one you can trust to provide both quality and simplicity. After all, what is the point of finding an affordable builder if it is too complex to use?

Instead, choose a reliable and easy-to-use micro landing page builder for your brand. One we recommend is the Onlypult Builder. This tool is easy to use and delivers on every promise its developers make. In less than three minutes, you will already have your page up and running, ready to receive your followers.

The built-in analytic tool that comes with Onlypult also makes it a go-to landing page builder for many. You can try it out, too.

Start with a Simple Layout

You don’t have to make things overwhelming when you’re starting out. Just focus on making your page as simple as possible. Skip the sidebars for now. Also, leave out the website menus, social buttons, and other elements that can clutter your page.

Be Sure to Add Branding

No matter what type of design you choose for your micro landing page, make sure you leave room for branding. For example, remember to include your brand logo at the top of the page. This will mean a lot to your customers when they land on your page, as it will help build trust and reassure them that they are dealing with the right company after they have clicked away from your social media page.

Keep Your Message Consistent

After clicking your link and landing on your micro landing page, your customers want to see that you can still meet their need for clicking the link in the first place. So make sure your message is consistent from your social media page to your landing page. Let them know some of the benefits of getting your products or using your services. Highlight some features and make your offer as clear as possible.

Give Your Micro Landing Page a Persuasive Headline

With a micro landing page, you don’t have the luxury of space to impress your customers. So get their attention right away. The first thing they should notice when they arrive at your page is a really persuasive headline. Don’t forget to let your audience know how they will benefit, so they will be encouraged to take the action you want them to take.

Use Eye-Catching Visuals

When it comes to marketing and making sales, graphics are extremely important. So add high-quality and captivating photos, videos, and graphics to your landing page. However, make sure any visual content you add is relevant to your offers.

Take Time to Craft a Compelling Call-to-Action

Your call-to-action (CTA) is what tells your customers exactly what you want them to do next. Your CTA can be something like “Get Started,” “Sign Up Free,” or something similar.

Test and Optimize

Once you have created your micro landing page this doesn’t mean you should go and sit with your hands folded. Instead, test your page. Look for how you can optimize it to generate better results and performance.

If you are using Onlypult builder, the tool’s built-in analytics will provide useful insights into how your page is doing. You can use that information to further optimize your page and get even better results.

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One Last Thing…

A great promotion or advertising campaign should come equipped with an amazing landing page to receive your prospects. In this post, we have shown you a few ways you can leverage micro landing pages to promote your business. So get to work now, and let your business thank you later for having taken this step.

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6 Top Features – Business

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The global economy is becoming increasingly cashless and online banking is on the rise. What’s more, consumers expect highly personalized solutions with flawless user experience. This means digital technologies are now in the spotlight.

Moreover, the global pandemic has spurred their adoption. Therefore, banks that want to stay competitive must provide quick, secure, and convenient access to online banking.

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The demand for digital retail banking solutions is growing. Consumers are looking for convenient alternatives to conventional services. If your company is considering launching such a platform, stay abreast of the latest developments in the industry. Here are the top five features to integrate in an online banking service.

1. Fast and Convenient Account Opening

Let your customers open an online bank account from any location and at any time. For example, implement self-onboarding processes that simplify access and make customers’ lives easier. These include gathering and verification of personal data, validation of documents, and due diligence to guarantee compliance with laws and regulations. Additionally, remote ID verification services and Optical Character Recognition (OCR) automate verification. Therefore, the entire process often takes less than five minutes.

2. P2P Payments and Online Banking

Payments between accounts let individuals transfer money instantly in a few taps. In other words, they can make transfers to friends or family members using just one internet-connected device. What’s more, your customers will not have to wait for days or hours. A P2P feature will also let you keep them within your ecosystem.

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3. Intuitive Applications for Online Banking Services

To ensure high conversion rates for your financial products, allow online applications for banking services in a few taps or clicks. Make the process effortless, so customers can open an account or get a credit card in minutes. Moreover, if these processes are part of the core system, users will not have to enter their data again.

4. Digital Card Management

Give every online banking customer an opportunity to set up their own spending limits and block cards instantly within the app or platform. Let them activate and deactivate near field communication (NFC), check their in-depth history, and personalize their settings. Comprehensive control is also invaluable for the detection of suspicious activity.

5. Reliable Security

Online banking platforms store a massive amount of data. Therefore, they require multi-layer protection. To this end, keep your customers’ information secure with innovative technologies. Next generation systems must comply with regulatory data requirements. They must also embrace best practices such as biometric authentications, card tokenization, location-based security, and so on.

6. Up-to-Date Notifications

Notify your online banking customers about any changes to their accounts instantly. For example, provide information about new transactions, warnings about low balance, and overdraft. In-app notifications and alerts will help them stay on top of their finances.

Choose a White Label Online Banking Platform

To stay competitive, banks need cutting-edge applications and platforms that ensure instant access around the clock every day of the year. But designing an online banking system from scratch is not necessary. To save time and resources, you may opt for a white-label solution. In other words, choose a ready-made platform that will be customized to your needs.

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7 Tips to Prep Your Small Business for the Holidays – Business

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The holidays are just around the corner. While everyone is preparing to buy gifts for their loved ones, savvy small business owners have been preparing well in advance for the season.

If you haven’t started prepping yet, this is a good time to get started. We’ve put together some tips to get your small business ready for a successful holiday season. Let’s dive in!

Set Sales Goals

You’re unlikely to drive up sales during the holidays if you have no goals in place to give you something to reach for. Set up a meeting with members of your team to brainstorm. With them, define what the goals should be by the end of the year. Figure out what you want to achieve, including targets for financial, customer relations, and social media.

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Create a Marketing Strategy

In order to achieve your sales goals, you will want to make sure your marketing team is well in the loop about what those goals are. These are the people who will help to craft effective messaging, holiday-themed promotions, and know how to implement multiple strategies through your various channels.

Don’t be afraid to publicize the fact that you are a small operation in your marketing strategy. People love to support small businesses, especially during the holiday season, so go ahead and capitalize on that.

Prep Your Holiday Season Logistics

Think carefully about the logistics for every department and what they might need in order to be successful in getting the firm toward your goals. This includes prepping your website, stocking up on extra inventory, and investing in additional software. You want your team to be prepared for success, and that will only be possible if they have the necessary tools and resources to do so.

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Show Appreciation for Your Employees at the Holidays

It’s more important now than any other time of year to acknowledge and appreciate your workers. They might have to labor longer hours or expend additional mental stamina in order to achieve your sales goals during the next few hectic months. Make sure you show your appreciation for their hard work by throwing a holiday party.

This will be a great opportunity for the members of your team to re-connect while they celebrate all the hard work they have been putting in. The party doesn’t have to be something elaborate that strains your finances. You might consider a potluck where you encourage each employee to contribute one of his or her own treasured cultural traditions.

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Acknowledge Your Network This Holiday Season

When you’re a small business owner, you understand the importance of networking. But it isn’t all just about starting new relationships. There’s also the importance of maintaining them.

Especially at the holidays, how your appreciation for the business relationships you have worked so hard to build. Think about gifts for new business owners. Or consider what the eager and busy entrepreneur might need.

What would make your partners’ lives and jobs easier? Perhaps they mentioned something in one of your previous conversations that you could use to add a personalized touch to your gift. Make them feel heard and valued, rather than mailing a generic holiday card.

Hire Seasonal Employees

Depending on what type of business you run and what your sales goals are, you may want to consider hiring a team of seasonal employees. Give yourself enough time to onboard and train them, of course.

Even though you know these individuals will not be permanent staff members, you won’t want to slack on the training. The better you train them, the higher the quality of customer service your customers will receive during the holidays.

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Start Prepping Now for a Less Stressful Holiday Season

The holidays can be stressful, but if you start preparing now, you will be well equipped to handle whatever might come your way. Let the season be a time for appreciation and creativity in your communications.

Allow sufficient time to learn more about your audience and customers’ needs by listening to them. Remember, the holidays are less about you and more about how you can serve others.

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Common HR Terms All Business Owners Should Know – Business

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Human resources (HR) management is a crucial part of running a business. Whether you have a midsize or large operation or you manage a small but growing venture, there are multiple HR terms you’re going to hear and need to understand over the years.

Regardless of whether you have an in-house HR person or team or outsource some of these functions, as a business leader, you still need to understand the jargon. Here are some of the critical terms to wrap your head around.

Outplacement

Workforce change and business restructuring are a standard part of business these days, and many employees will find themselves laid off as a result. When this happens, some companies provide their let-go workers with access to outplacement services. This HR term describes the support individuals can receive in transitioning their careers and finding new jobs.

Outplacement services can include things like career strategy and planning, assistance with writing and updating job application documents, networking help, interview coaching, and contract negotiation for those who land a new role through using outplacement. Firms that invest in such support show that they care about their workforce and their business brand.

Performance Review

A performance review is often an annual or quarterly discussion between an employee and their manager. During this meeting, the leader evaluates and documents the employee’s job performance over the previous period. The pair talk about goals for the future, areas to work on, the employee’s achievements, and more.

This performance review can help make personnel feel more engaged in the company and more focused. For managers, it provides information on where workers hope to go within the company. It also gives them insights on areas in which support might be lacking.

Employee Onboarding

Employee onboarding is one of those HR terms that is fairly straightforward. It is the process of bringing on a new employee in an organization through training. It sets them up in ways that help them be successful in their role. Onboarding can include a variety of tasks, such as doing a background check and filling out employment paperwork. Properly conducted, it also includes introducing people to their coworkers, setting them up in the internal email or intranet system, and showing them the ropes.

Onboarding is important for ensuring new staff members function effectively in their roles. It can also make them feel welcome and part of the team.

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Overtime

Overtime is one of the HR terms that people frequently misinterpret. It refers to any hours an employee works that exceed their typical working hours, based on their regular schedule. In the HR world, though, the term is more about the remunerations of this additional work. Some employees are exempt from overtime because of the way their employment contract is structured. If they’re not, they need to receive an overtime pay rate for any hours above their standard.

For many employees, this is 40 hours, but it does vary. The rates of pay depend on what’s set up in their contract. They also depend according to the time of the work, too, with some people getting time and a half or double time pay.

Engagement

Engagement is an important HR term. It refers to how dedicated, productive, interested, and happy people are within their jobs. You need to understand this because you want your employees to like coming to work. You want them to be engaged enough to keep working for the company long term.

The more engaged staff members are, the more effective they are at their jobs, typically. Moreover, the less likely they are to miss days of work. Engaged employees have plenty of energy, commitment, dedication, and flow with their work. They can also help inspire and motivate their colleagues.

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Employee Turnover and Retention

The higher engagement is within a workforce, the lower the employee turnover rate will be. Employee turnover basically refers to how often personnel leave a business. The other side of this coin is employee retention. This is a term that describes how well a company keeps its skilled, productive employees within the organization.

You want your turnover rate to be as low as possible and your retention rate as high as possible. In this way, you don’t have to continually find, train, and integrate new team members. Leaders can achieve this by listening to staff, providing a positive corporate culture, giving out excellent perks and benefits, enabling workers to keep growing and developing, and providing other support.

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Exit Interview

An exit interview is the conversation managers have with personnel who are about to leave the organization. During this meeting, the idea is to learn about the employee’s reasons for leaving and get an idea of their experiences with the firm while working there.

Exit interviews enable exiting team members to have their say. The chats also give business owners, HR heads, and other leaders the ability to pick up on insightful data about what does and doesn’t work about the corporate culture.

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Understanding HR Terms Will Make You a More Effective Leader

These are some of the leading HR terms you need to know. But keep a lookout for others, too. The more you understand key concepts and how they apply to your business, the more effectively you can manage your team.

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