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You are here: Home / Archives for Asif Nazeer

How to stand out in a crowded marketplace

September 17, 2019 by Asif Nazeer Leave a Comment

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To differentiate your brand amid a competitive cacophony, let a customer focus guide your strategy and operations.

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Uber and Lyft Drivers May Soon Be Employees in California – While Entrepreneurs Hotly Debate

September 16, 2019 by Asif Nazeer Leave a Comment

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Assembly Bill 5 Will Make Uber and Lyft Drivers Employees in California -- and it has Entrepreneurs Hotly Debating

A bill that has passed the California State Senate promises to reclassify some gig workers as full time employees.

Assembly Bill 5

The consequences of Assembly Bill 5 (AB5) becoming a law could have far reaching effects on small businesses using these types of contract workers. First and foremost, business costs could skyrocket.

As expected, entrepreneurs and others are divided debating the pros and cons. Small Business Trends took at sampling of the opinions.

Ramon Ray, founder Smart Hustle Media, started the ball rolling when he posted his thoughts on Facebook Sept. 4 shortly after the bill was introduced.

The post read in part:

“This hurts Uber and Lyft sure, but also hurts the millions of people who can make extra cash or their sole income this way. An employee (with benefits and etc) is an ENTIRELY different model than what the BENEFITS of the gig economy was designed for.”

Free Market Stance

Many of the folks who responded sided with Ray’s pro free market stance.

Small Business Trends contacted him to get some further clarification.

“Most people who responded to the post said two things,” he said. “First, we like the free market economy and second these jobs are contracts.”

According to Ray, the agreement offered by these companies is simple.

“You get paid a certain amount of dollars to do a certain amount of work. It’s an agreement.”

Gig Economy Status Quo

The bill sides with workers but threatens the gig economy status quo.  It covers millions of workers by guaranteeing them rights like minimum wage, unemployment insurance and overtime. Not surprisingly, there are other viewpoints on how the bill will shape this work going forward.

For example, Michael Zima, Chief Growth Officer, Zima Media, had a different opinion.

“The progress with this bill is paving the road for the future of work,” he writes. “On a local level, it’s essential to protect both the business and worker to retain the same quality of life a full-time employee may have.”

Jared Weitz CEO and Founder at United Capital Source Inc, brought up another interesting angle.

“Shared ride services like Uber and Lyft that now are facing billions to update their service models,” he writes. “This shift will impact consumers since they likely will incur the costs.”

Legalities?

There’s bound to be some legalities that need to be ironed out when the bill passes, which it is expected to do.  David Reischer, Esq. Attorney & CEO of LegalAdvice.com ,supplied his thoughts.

“There are multiple factors that a court will likely look towards to determine if a person is entitled to certain benefits as an employee,” he writes.  “These factors include, does the person work from the main office; resources supplied to employee/independent contractor; and direct delegation of tasks.”

Finally, a small business owner puts his two cents in.

“There needs to be a balance between what is good for business and what is good for employees,”  writes Mike Falahee, Owner and CEO of Marygrove Awning Co. “This may be an important social experiment.  But if gig employees are put against the same requirements as full-time employees, will they be hired for the job? People are drawn to freelance opportunities for specific reasons and this bill may not take into consideration those reasons.”

Assembly Bill 5 has been sent back to the state Assembly where it is expected to get final approval.

Image: Depositphotos.com

This article, “Uber and Lyft Drivers May Soon Be Employees in California – While Entrepreneurs Hotly Debate” was first published on Small Business Trends



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Massive Illegal THC Cartridge Bust in Wisconsin

September 16, 2019 by Asif Nazeer Leave a Comment

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Two brothers lead a Walter White-like illegal operation out of their home.



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7 Ways to Boost Your Online Hiring Process

September 15, 2019 by Asif Nazeer Leave a Comment

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Featured image from Pexels

Conducting your hiring process online is a bit of a mixed bag. On the one hand, it’s easier than ever before to get plenty of applicants for your job, so that you have plenty to choose from. On the other hand, you could get too many applications. And a lot of those applicants will not be right for the job, using up your valuable time. But luckily there are a few simple changes you can make. You can boost your online hiring process, in other words, and make it an effective strategy.

Optimize Your Website for Search Engines

When you’re doing your hiring online, you need people to find your job listing online. Therefore, if you have the job description listed on your website, you’ll want to make it easy for people to find this page through search engines.

Search engines are a common way that people find new job listings. So you’ll want yours to appear at the top of the results. To do this, however, you’ll want to use SEO strategies across your website, and not just on the job listing page. A few things you’ll want to look into are:

  • Adding relevant keywords to your pages
  • Linking to other authority websites
  • Speeding up your website

RELATED ARTICLE: 5 WARNING SIGNS TO WATCH FOR IN RESUMES

Provide a Detailed Job Description for Your Online Hiring

Sometimes businesses get too many applicants when they’re hiring online because they are not clear about what they’re looking for.

In short, if your job description is vague, whether it’s in the requirements for the job, the daily activities one would do in the job, the compensation or something else, more people will feel like they fit the description.

So when you’re creating your job description for online hiring, be as specific as you can. Let your applicants know what things you absolutely require. Then list those things you’re flexible about, the schedule they’ll work, the company’s internal culture, and anything else you can think of. This way, when someone applies to the job, it’s more likely they’ll be a good fit.

Share on Relevant Job Boards for More Effective Online Hiring

The other major way people find jobs online is through job boards. Once you have your job page up and running, you should share the link on any relevant job boards to gain more exposure.

Sites like Indeed, Monster, and Craigslist are all great places to start for online hiring. Additionally, when posting your job to these sites, be sure to write an eye-catching title. Then give the link back to your website and include some keywords.

Require Applicants to Create an Online Hiring Account

Between optimizing your website for search engines and posting the job opening on popular job boards, you should now have plenty of people flooding into your site. To make the number of applicants a little more manageable, one thing you can do is have them create an account on your site.

Requiring candidates to create an account with information like their name, address, and contact information does two things. First, it eliminates anyone from your online hiring process who isn’t willing to put in a few extra minutes to apply. Second, you’ll be able to create a database of applicants. Then you can then search through that database later on if another job opens up.

To add a “Create an Account” feature to your online hiring process, you’ll need a few things. To start, you’ll want a form on your jobs page asking for applicant information. This should connect to a database that stores all the information for each candidate.

Finally, you may want some form of authentication to ensure no spam applicants find their way into your online hiring system. Do this by sending out an email confirmation. Better yet, look into an SMS API to send the confirmation to their phone.

Screen Candidates with Tests

Image from Pexels

Even with a detailed job description for your online hiring and requiring applicants to create an account, you might still get more applicants than you can handle. So another way to whittle down the pack is through online screening tests.

For example, you could create a quick multiple-choice question test about how they would handle certain situations they’re likely to face in this job. Or if your job requires fast typing, have them take an online typing test and submit the results to you. You can then use these test results to eliminate anyone who performed poorly.

When designing these tests, don’t make them too difficult. You don’t want to miss out on a great candidate simply because they didn’t understand one of the questions. The point of the tests is to see who is clearly not ready for the job and to make managing the number of applicants just a little easier. To get started, there are plenty of pre-employment testing software options that will make the process of designing an online hiring test easy.

Make Your Business an Attractive Place to Work

When creating your online hiring process, it’s important to remember that the best candidates likely have other options besides you. This means you need to do everything you can to make your business an attractive place to work. You can do this through some of the standard ways, such as offering a competitive salary or benefits package.

However, you can also think outside the box to boost your online hiring process. For instance, if your business is known for something special or does something better than anyone else, you can use this when promoting your open position.

For example, the company Pixelz was recently invited to join in a project promoting sustainability in Vietnam. Remarkably, they were one of only 10 companies that were selected to do so. Engaging in a sustainability project shows that they are a forward-thinking business. And the exclusivity of it shows that they are an in-demand company. Think about what your own business can brag about. Then use this whenever you’re conducting an online hiring search to bring in the best candidates.

Keep Things Simple

Finally,
even with all the steps mentioned above, you should still aim to keep your
application process simple. While you want to weed out those people who aren’t
willing to spend a few minutes on their application, you don’t want to make it
so complicated that no one applies. Just because someone is looking for a job
doesn’t mean they have all day to fill out your application and go through your
process. Keep your application process as short as possible, while still
effectively eliminating those people who are not qualified for the job.

Start Boosting Your Online Hiring Process

Posting your job opening online can bring in a lot of applicants—often too many. By using the strategies mentioned above, you can not only ensure that your job opening gets in front of as many eyes as possible, but that those not suitable for the job are removed from contention early on. This will help you to find the best candidates so that when it comes time to start conducting interviews, you have the strongest possible field in front of you.

The post 7 Ways to Boost Your Online Hiring Process appeared first on Business Opportunities.

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How CBD Helped Paul Pierce Cope With PTSD and Depression

September 13, 2019 by Asif Nazeer Leave a Comment

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The NBA legend talks about his stabbing in 2000, his road to recovery, and his new line The Truth CBD Remedies.



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Difficult, uncomfortable, and courageous conversations

September 13, 2019 by Asif Nazeer Leave a Comment

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At the yearly meeting of CEO Action for Diversity & Inclusion, three chief executives — from a watch company, a hedge fund, and a professional-services firm — talk about the challenge of reducing bias in their companies and industries. Progress remains slow; for instance, only 33 of the Fortune 500 CEOs are women. Challenges to diversity and inclusion include getting the board involved, helping employees get out of their comfort zone long enough to change their habitual practices, and thinking clearly about immigration.

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How to Turn Frustration into a Multi-Million Dollar Business Idea

September 12, 2019 by Asif Nazeer Leave a Comment

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Daniel Kane explains how a rubber band gave him the idea to launch his accessories company The Ridge.


September
12, 2019

8 min read

Opinions expressed by Entrepreneur contributors are their own.


Searching for the next business idea? The opportunity may be much more obvious — and closer — than you imagine. Fed up with having having a bulky wallet in his back pocket, Daniel Kane, CEO and co-founder of The Ridge, turned that frustration into a multi-million dollar brand. What started with The Ridge Wallet — which is now sitting in the front pocket of over a million people worldwide — has turned into a full suite of everyday essentials including phone cases, bags, Power Banks and charging cables. 

Daniel was able to accomplish all of this by breaking one of the cardinal rules of entrepreneurship: working with family. His first hires included his father and sister. During our interview, Daniel discusses what it’s like to manage your dad and shares insight on how you can start a brand without taking on debt. 

An entrepreneur from the start 

“I grew up just north of Los Angeles in Agoura Hills and had a number of odd jobs through high school. I would charge my tennis teammates and their friends to restring their rackets and did a lot of math tutoring. Really I would take any quick job that could help make enough money to hang out with friends. Once I turned 17, my main source of income was always some e-commerce business. I started selling retrofit Rock Band drumkits through Reddit and other online forums with a few of my childhood friends. This was pre-Shopify and before I knew anything about digital advertising, so the entire business was pretty shoddy, but it was exciting to run after tennis practice and an interesting way to generate some cash.”

Related: 5 Priorities for Young Entrepreneurs 

Turning frustration into opportunity

“I always hated carrying around a big, leather wallet in my back pocket. I just have never liked the way they make jean pockets bulge, and the annoyance of having to take it in and out of my pocket every time I would get in and out of my car. It got to the point that when I was in college, I began using a rubber band to carry around only the most essential cards and cash I needed for that day.

However, a rubber band, of course, looks pretty bad and doesn’t make the sharpest impression, so I started shopping around for a solution that would be more minimal than the traditional leather bi-fold while offering more style than a rubber band. When I couldn’t find anything on the market, I realized that there was an opportunity and that there were many other people looking for the same kind of product. That’s when the idea for the Ridge Wallet was born.”

Related: 9 Ways Your Company Can Encourage Innovation

Scaling his business with the help of Family and Friends

“By the time I launched The Ridge on Kickstarter in 2013, I had been running e-commerce operations for years. However, we’re a bootstrapped brand, so the first year really required us to have our hands in every phase of the product from design to packing boxes to customer service. I was really fortunate that my family and friends were able to jump in and take on what I couldn’t, and many of them are actually still on the team today. My father in particular really helped me bring the brand to life. Being in college at the time of launch, I relied on him heavily to be able to attend meetings I couldn’t, and his expertise and background as an entrepreneur have always been invaluable.

I didn’t completely grasp the potential market size for The Ridge until we began experimenting with performance marketing in 2014. Between 2014 and 2015, we grew 10x with Facebook ads, going from $30k/mo to $350k+/mo in revenue, which was insane. A year later we had our first million-dollar month, and it’s only continued growing from there.”

Would you like to hear Daniel speak about starting a company with no VC and developing innovative products? Attend his free Entrepreneur Insider fireside chat How to Build Products People Actually Care About. He’ll provide more great tips and answer your questions live.

Building an 8-figure brand with no venture capital

“Despite having started a number of my own companies, I’d consider myself strategically risk-averse. With The Ridge, I was able to de-risk a lot of the scenarios that startups raise money to avoid. 

Rather than going straight to production, I was able to prove demand for the product on Kickstarter and pre-sell over 7,000 wallets. The campaign gave us plenty of capital to iterate on the product and do our first run of production and gave us the confidence that we were onto something really special.

Operationally, we’ve also kept everything deliberately lean. Until 2016 when our annual run rate was over 8-figures, we still only had 5 employees, and everything else was outsourced. Managing cash flow to reinvest in products and inventory allowed us to prove out a lot of growth opportunities before we started building out our team internally, and that foundation has been key to our success.”

Image Credit: The Ridge

Related: Beyond Kickstarter: 10 Niche Crowdfunding Platforms for Startups

Working with family and friends without making it awkward

“People say don’t work with your friends and family, but I started a company with my Dad and our first hire was my best friend. Our third hire was my older sister. There are times where managing personal and work relationship can be tricky, but for 99% of our time together we work wonderfully. We know each other so well and are really lucky because we have some of the deepest levels of trust possible, and are all really dedicated to the success of the brand.

We’re a small team and everyone has specific, dedicated roles, so ‘managing’ my friends and family is easier because we can stay in our lanes. As long as we’re clear about our overall goals and the steps to get there, we’re able to be really effective in our tasks.”

Creating everything you need and nothing you don’t

“Over the years, we’ve considered a ton of items, but part of our mission is to intentionally not offer everything. We want to take the streamlined-nature and durability found in our Ridge Wallet, and apply it across our product line to streamline and simplify how people carry their everyday items.

Our brand motto is ‘everything you need and nothing you don’t,’ and in order to uphold that idea, we have to deliberately grow our product catalog with items that provide utility and reliability, and be able to stand behind each of those new offerings. 

A lot of our inspiration comes from our own lives and observing how people are using our current items, and what we can design to complement certain behaviors. For instance, the card slots built into our leather and shockproof cases were added as a non-RFID blocking alternative to the wallet; for people constantly buzzing in and out of office buildings, it quickly streamlines how you go about your day.”

Related: 22 Successful Entrepreneurs Share What Inspires Them to Keep Going

Applying lessons learned from Tim Ferriss

“The future of entrepreneurship is simply allocating resources to high-yield opportunities. I was reading Tim Ferriss’s 4 Hour Work Week recently and he cited that simple concept as being one of the original definitions of entrepreneurship, which really resonated with me.

I don’t believe you need to be starting companies or raising capital to be an ‘entrepreneur’. Being thoughtful about how and where you’re spending your time and what you’re yielding is textbook entrepreneurship – whether you’re launching a new brand or working within an existing one.

I started The Ridge because I wanted to solve what seemed like a very personal problem of hating my wallet, and in doing so found over a million other people who were seeking the same solution. As we scale, we continue to find new areas where we can solve everyday issues people have with their accessories, and it’s exciting to offer new ideas.”

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How Do I Handle Embezzlement and Employee Theft?

September 12, 2019 by Asif Nazeer Leave a Comment

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How Do I Handle Embezzlement and Employee Theft?

A reader from Georgia asks:

“I suspect one of my employees is stealing from my company. This is someone I’ve known and trusted for over 10 years. She has a family and I’ve been to her home many times for barbeques and birthday parties. I am sick over this situation. What should I do about this employee theft? Do I call the police? Confront her? Give her a chance to resign?”  

  –  Aaron W. from Atlanta, Georgia

Aaron, you didn’t say what the person was stealing or the amount involved. We’ve had some experience dealing with embezzlement and employee theft issues. So we’ll offer some guidance based on various circumstances and explain how to handle it.

Every theft by an employee requires a response of some kind.  Left unchecked, even a small instance of employee theft may get worse. It becomes a habit. And it may become contagious, meaning other employees become emboldened figuring they can get away with theft, too. They may assume you don’t pay attention — or that you simply don’t care.

That said, how you respond depends on the seriousness of the theft and how much proof you have.

How to Handle Embezzlement and Employee Theft

Gather the Facts

The first step is always to get the facts in order.  What you need is proof. Good proof might consist of catching an employee on a security camera stealing money.

However, most of the time the evidence won’t be that clear. You may have to gather documents, get cancelled checks from your bank, or examine accounting records. An important part of investigating is to question employees.

In the investigation stage, ask — don’t accuse.

Because what if you’re wrong? If you falsely accuse an employee of theft, you will irreparably harm the employer-employee relationship. And you could do real damage to someone’s career with a false accusation.

Call employees into your office one by one for confidential interviews.

Here are two examples of how to handle a theft interview. Ask the employee questions about the situation. Start out like the following:

  • “I’ve discovered the cash register was short by $200 this month. Do you have any idea what may be going on, Susie?”
  • “A lot of our supplies have gone missing. In the last two months we’ve gone through 20 times the amount of coffee K-pods we normally use. Do you know anything about that, Susie?”

What you do next depends on the employee’s response. Watch facial expressions and body language. And see what they say.

The employee may just have a legitimate explanation for whatever you’re investigating. For instance, perhaps she moved something from one place to another, or created different data entries that explain where funds are, without telling you.  This is why you should ask before accusing. And be open minded to the response.

She might also offer some kind of excuse, which you will have to weigh.

If the Employee Admits it or You Have Solid Proof

In my experience, guilty employees often admit to theft when questioned — without much pressure. It’s as if they feel tremendous stress and are relieved it’s over.

So let’s say the employee admits to the embezzlement or theft.

Or you have reached the point in the investigation where you have solid proof.

Now it’s time to switch to confronting the employee and taking action.

Confront the Employee With Disciplinary Action

Depending on the seriousness and nature of the offense, you could take one or more of the following actions in a confidential meeting.

If it’s a relatively minor situation, you might:

  • Express your disappointment and that your trust has been violated.
  • Give a stern warning and ask the employee to repay or replace what they took.
  • When it comes to office and cafeteria supplies, employees sometimes think they have the right to take items home. So you may have to educate the employee about company policies and values.
  • If you are so inclined, suggest that in the future the employee ask up front if they need something. Perhaps you’d be willing to offer a salary advance if they need funds. Or give them supplies if they truly are in need. But only if they ask first.
  • Document the action such as in a confidential email or memo to the employee.

If it’s a serious matter (complex embezzlement fraud scheme, high dollar amount), your  response is more likely to be:

  • Terminate the employee on the spot.
  • Or ask the employee to leave the building immediately on unpaid leave. The employee should leave all company property behind including keys, laptop or company issued phone or car. Putting the employee on leave will give you time to consult with your attorney or think clearly about next steps such as termination and calling the police.
  • If you put the employee on unpaid leave, you will have to terminate the person officially through some kind of followup communication, either through a letter or another meeting.

If the employee belongs to a union, follow the union’s contract process.

Cut Off Access

Be sure to immediately cut off access to all company systems, data, premises and financial accounts for anyone you place on leave.  And of course do the same if you terminate an employee.

Contact Your Attorney

Involve your attorney early for advice, especially in serious cases. Your attorney can guide you as to how to conduct an investigation, how to preserve evidence, when to call in the police, how to handle the employee, and how to notify third parties.

If you suspect embezzlement of large sums of money or a significant pattern of fraud, calling your attorney is essential!  White collar crimes like check forgery or fraud schemes can be complex. Dishonest employees get good at covering their tracks – sometimes for years. It can take a trained forensic investigator to trace the full scope of a fraud.

Not only that, but serious embezzlements and thefts often kick off a chain of legal ramifications. Your small business may need to navigate a legal minefield including:

  • Insurance claims:

    A crime insurance policy may cover your losses, and you will need to file a claim. Your attorney can help protect your claim rights.

  • Third parties that may be liable:

    Third parties such as banks may be liable for your losses, and you should put them on notice. But be careful what you say. Third parties will seize on any reason not to pay, including casual comments that could be interpreted as admissions against your interests.

  • Government authorities:

    You may be in jeopardy from unpaid tax money that a dishonest employee embezzled unbeknownst to you. You may need to protect against IRS seizures, liens and other actions that could wreck your credit score and sink your business.

  • Employee lawsuits:

    Employees may sue you for defamation or wrongful termination if evidence is weak or if you bungle the investigation.

The more serious the matter, the more crucial it is to get legal advice early.

Report Embezzlement to the Police

Many employers, especially small businesses, don’t report embezzlement fraud and theft. But that is a mistake.

If you’re talking about a few missing supplies worth $20, it doesn’t warrant calling in law enforcement.

However, you should report all serious embezzlement situations and any theft involving high value to the police, for several reasons:

  • It may be the only way to get restitution.
  • Your other employees need to know you take this seriously. You don’t want anyone else to assume they can get away with it.
  • If you have insurance to make a claim against, or plan to try to hold another party such as a bank responsible, you will need to press charges.
  • You don’t want the embezzler to move on to some unsuspecting future employer because there’s no public record.
  • A thorough investigation may help reveal how a fraud scheme occurred. This may help you take steps to avoid similar situations in the future.

Don’t Wait!

The faster you act, the better you can protect your business and the faster you cut your losses.  Besides, workplace theft can throw a business into incredible turmoil and put crushing pressure on you as the owner.

Put Control Systems in Place

One of the most important things you can do is make sure the same thing doesn’t happen again.

Change internal procedures to minimize access and avoid temptation. Put checks and balances in place. For instance, if equipment or inventory is missing, do a better job of using software to track items and security cameras to tighten up security.

Also, require separation of functions.  Never allow one employee to have complete control. Assign one person to process transactions, and another to reconcile the bank account and make accounting entries. Or do one of the functions yourself if your organization is small.

Also bring up the topic of being frugal and emphasize the trust you are placing in everyone, in team meetings.

When you put proper checks and balances in place, you limit the opportunity for temptation and access to do harm.

Find Someone to Talk With

Last but not least, take care of yourself. If the embezzlement involves large sums, you will be upset and perhaps in shock. You may have a mix of emotions roiling around.

Try to control your own emotions and reaction, not just toward the guilty employee but toward everyone else in the business. They are depending on you to be as calm and collected as possible, and not fall apart emotionally. This is another reason to discuss the situation with your attorney.  It buys you time to cool down. Talking with a skilled advisor will help you sort out your options with a level head.

Find a friend or talk with your spouse. You might also want to talk with a spiritual advisor or a mentor.  Or you might pray as a form of talking with a higher being.

Embezzlement and theft is never easy to confront and deal with.  But your business survival and your employees’ livelihoods may depend on the tough decisions you make.

Good luck!

Get more employment advice.

All answers to reader questions come from the Small Business Trends Editorial Board, with more than 50 years of combined business experience. If you would like to submit a question, please submit it here.

Image: Depositphotos.com

This article, “How Do I Handle Embezzlement and Employee Theft?” was first published on Small Business Trends



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How conglomerates can do better in emerging markets

September 12, 2019 by Asif Nazeer Leave a Comment

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Although the conglomerate model has come under increasing scrutiny in some quarters, it still has a great future in emerging markets, particularly if business leaders are prepared to streamline their conglomerate’s focus and identity.

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Can Your Small Business Keep Up with Faster Shipping Demands?

September 10, 2019 by Asif Nazeer Leave a Comment

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What will the impact of faster delivery demands have on your small business?

When you are competing with the likes of Amazon, it is hard for a small business to deliver on customer expectations. This is especially the case with shipping.

A new survey and report from Clutch looks to find out, “How Consumer Hunger for Two-Day Delivery Impacts Small Businesses.” As more small businesses introduce online commerce with their brick and mortar operations, shipping plays an important role.

Riley Panko, who wrote the report, explains the challenges small businesses face as more consumers order online.

Panko says, “Deliveries must move fast in the age of online shopping. Customers may not understand what exactly goes into getting a package to their doorstep in 2 to 3 days, though – and that their expectations for faster shipping have consequences, including pricing out smaller, local retailers that cannot offer fast shipping on the scale of major online retailers.”

According to Panko, the goal of the report is to help:

  • Consumers understand the real-world impact of their expectations for faster shipping
  • Small businesses learn strategies for adapting to faster delivery timelines

In order to find out how Clutch surveyed 528 online shoppers. The participants in the survey revealed how quickly they typically get their package. They also shared their opinions on shipping times.

Data of Online Shoppers

According to this survey, 48% of online shoppers say they get their packages within 2-3 days. Another 42% say it takes 4-7 days to get their online orders, but overall consumers now expect faster shipping.

When do shoppers typically receive packages after ordering online?

image: ClutchWhen it comes to getting a package within one day, only one in 20 customers or 5% say this is the case for them. So, even though customers expect faster shipping, the vast majority are willing to wait. This, however, doesn’t mean their patience is without limits.

Almost half or 45% will not order from a company again if the delivery is late. Panko gives small businesses great advice on this very data point. She goes on to say don’t promise quick delivery timelines if you can’t execute.

How likely are you to order from a company again after a late package delivery?

image: ClutchCustomers are willing to wait, but not for it to get there late. So, if they are willing to wait a bit longer, make sure it gets there on time. Otherwise, it might be the last time you hear from them.

Impact of Faster Delivery Demands

No matter what percentage of your business is made up of online commerce, you have to prioritize faster delivery. Because if your customers can count on you and you meet their demands, you will retain them longer.

How can you do this?

You start by adjusting your shipping strategy so you can compete with other small businesses or even large eCommerce companies.

These are the recommendations from the report:

  • Reconsider the popularity of their current product offerings and consider streamlining products that are less popular but more difficult to ship
  • Understand the benefits of shipping from certain geographic locations
  • Communicate constantly with customers about the progress of deliveries
  • Be realistic about their shipping capabilities and not over-promise on delivery timelines
  • Seek outside help from third-party logistics providers if they can’t keep up with consumer expectations

Conclusion

Last but not least, talk to your customers. An advantage your small business has over a multi-national is you can deliver a more personalized service. With this relationship, your customers probably won’t mind waiting another day or two to get their package.

The key is not to overpromise and deliver the packages late. If the package is going to arrive late, call the customer and explain why. Again, personalizing your connection with the customer is important.

Even if 45% of customers will not order again if shipping is late, the fact that you called to explain the reason might give you another chance.

You can read the full report here.

Image: Depositphotos.com

This article, “Can Your Small Business Keep Up with Faster Shipping Demands?” was first published on Small Business Trends



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