Archives for January 2021

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If you own clothing store or a boutique you probably know that clothing racks are important to showcase your merchandise.

While almost all clothing racks provide the same essential function of showcasing clothes that are for sell, they are not all created equal. Clothing racks come in a variety of designs and styles as well as price points. Whether you are looking for functionality or aesthetics, below are some of our seven top clothing racks for your business.

Best Clothing Racks

Econoco Garment Rack

Top Pick: Econoco directly serves the entire retail industry and the company has manufactured store fixtures and displays since 1925.

Econoco’s garment rack weighs 25.8 pounds and it is made of steel. It has a hang rail with 1-1/4″ round tubing and measures 60 1/2″ long. At 34 x 9 x 4.5 inches it also includes four casters and has a z-base with parts that bolt together for additional stability. Ideal for use in showrooms and warehouses this commercial garment rack is quite easy to assemble.

Commercial Garment Rack (Z Rack) – Rolling Clothes Rack, Z Rack With KD Construction

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Simple Houseware Clothing Rack

Runner Up: Simple Houseware’s steel clothing rack comes in a chrome finish, it is collapsible, and easy to move around. The horizontal rod can be extended from 42.5 inches to 66.75 inches and has four heavy duty 3-inch casters for easy mobility. The clothing rack comes in 42.5 x 18 x 62 inches and weighs just one pound. This rack is lightweight and is easily adjustable, so it can be used to hang shirts one minute and then extended to display dresses the next. It is also easy to assemble and take apart. This clothing rack is ideal for any clothing retailer for displaying sweaters, jackets, skirts, shirts and much more.

Simple Houseware Heavy Duty Clothing Garment Rack, Chrome

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Whitmor Adjustable 2-Rod Garment Rack

Best Value: Whitmor rolling garment rack comes with adjustable heights and widths which is great for organizing clothing. Weighing 7.16 pounds it is coupled with double hanging space which allows room for hanging pants, sweaters and also has enough room for other items on bottom rack. It comes in 20.13 x 36.25 x 73 inches dimensions and can be assembled without tools. The black epoxy frame and chrome hanging bars can easily blend with your showroom.

Whitmor Adjustable 2-Rod Garment Rack – Rolling Clothes Organizer – Black and Chrome

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AmazonBasics Expandable Hanging Metal Garment Rack

AmazonBasics’s expandable metal hanging wardrobe with shelves comes with plastic sleeves and weighs 39.74 pounds. This is a clothing shelf and rack hybrid that comes handy for displaying an assortment of garments. It is easy to adjust the rack to suit your particular needs.

It comes with 10 adjustable-height shelves, with five on each side. For added stability it has four extra-wide leveling feet. It can be expanded to adjustable-width hanging rods that can either be moved up or down in one -inch increments. The unit comes in 57 x 14 x 72 inches dimensions and is offered with a one-year limited warranty

Amazon Basics Expandable Metal Hanging Storage Organizer Rack Wardrobe with Shelves

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UDEAR Garment Rack

UDEAR garment rack comes with double-rod design to accommodate double the number of clothes to meet your display and storage needs. The bottom shelf can also hold multiple pairs of shoes while the top rack can hold clothing articles. Made with alloy steel this rack comes in at 43.3 x 21.2 x 59 inches and has a non-slip foot pad that makes the rack sturdier while protecting the floor from being scratched. Weighing 6.16 pounds it is easy to install and remove.

UDEAR Garment Rack Freestanding Hanger Double Pole Multi-Functional Bedroom Clothing Rack, White

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DecoBros Garment Rack

DecoBros garment rack comes in 51” L x 22” W x 60” H inches dimension with four inch casters. Weighing just 16 pounds it can holds up to 250 pounds of load. The horizontal rod can extend from 51 to 75 inches and the frames of the unit are made from industrial-strength steel.

DecoBros Supreme Commercial Grade Double Rail Garment Rolling Rack, Chrome Finish

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Honey-Can-Do Height-Adjustable Clothing Rack

Honey-Can-Do’s adjustable rolling clothing rack comes with a steel frame that is sturdy and rust-resistant. This clothes rack has 2.25 x 34 x 6-inch dimension and the height can be adjusted from 40 to 65 inches. The locking swivel casters makes it easy to move around merchandise with ease.

Honey-Can-Do Height-Adjustable Rolling Garment Rack with Shoe Shelf

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Types of Clothing Racks

Clothing racks are great for showcasing clothing in a way that’s easy for both shopper and shopkeeper. They help keep garments catch the eye of customers without taking up a great amount of space. Here are some of the types of clothing racks to look out for.

• Two Way and four-way clothing racks: These racks help customers to see the entire front of the garment rather than just the shoulders. They are designed in a Waterfall style where the arms allow multiple garments in different colors or styles to be easily seen on two sides. Allowing customers to easily compare how various color options of a given clothing stack against each other. They help to maximize storage and display area and are viewable from just about any side.

• Double Bar Racks: Double bar clothing racks are great for apparel retailers because they help to maximize the amount of inventory on the floor. These racks are designed to hold a large number of garments on two sides. By providing easy and robust displaying options these racks help you to maximize the availability of your offerings without taking up much space.

• Rolling Racks: Provide for easy mobility within the store. They also come in handy during fashion shows or trade fairs. Clothing racks with caster can easily transport merchandise around the shop, or from one place to another, making them perfect for stores that change layouts on a regular basis..

• Circle or spiral Racks: They help to showcase as much merchandise on the sales floor and come in various sizes. These are ideal in retail to showcase garments in an elegant manner with a bit more style than a regular straight bar rack.

• Shelf-Rack Combo: These help to show customers a complete repertoire of outfits. They not only facilitate sales of numerous products by making it easy for customers to put together an ensemble but also by placing everything together.

Clothing Racks Benefits

Given the fact that clothing racks come in various shapes and capacities, their main purpose is to hold and display items. Their applications include sales, promotions and creating experiences. Additional benefits of clothing racks include:

• Add Dimension: A benefit of clothing racks is adding dimensions and volume to your store. Not all display racks should be the same height, size or shape. Play with heights and widths to show the full range of your offerings. This will help create a visually appealing ambiance to attract interest and encourage sales.
• Create a great experience: Clothing racks can play a role on how customers experience your store. By creating an experience, you can draw attention to foot traffic using your creativity.
• Increase product bundling: Clothing racks provide a sense of organization and can be crucial for customer experiences. You can use them to display products together that complement each other to further boost sales. Different racks allow different items to be displayed at the same time.
• Promotions: Clothing racks can play an important role in promotions. They can help feature items that you want to promote so they can stand out. You can also boost your promotions by incorporating signage on these racks for added effect.
• Set the Tone: Because of the image you want to portray for your business there are different styles, colors and sizes of racks that can align with your store’s needs. The clothing rack you choose to use can add to the ambiance that can resonate with your customers and consistently promote a recognizable brand.

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Images: Amazon.com

Scaling content sounds easy, doesn’t it? Just write more content more frequently. 

If only it was as straightforward as that.

The art of scaling content isn’t to simply increase the amount of content, but to scale the impact of that content — more visitors, more clicks, more conversions. Like a snowball rolling down a hill gathering snow, you want to attract as much attention as possible. But if your snowball is rolling too fast, nothing sticks.

To build brand awareness and increase your customer base by scaling content, you need to strategically plan your efforts. Otherwise, you’ll spend hours creating reams of content that doesn’t hit the mark. So, how do you create more content without compromising value?

Check out these tips on how to scale your content production without dropping quality.

Why scale content production? 

61% of companies claim content generates leads and over half of B2B businesses agree that branded content boosts sales. In other words, if you want more sales, you need more content. By scaling content, you open doors to new avenues of lead generation by increasing the visibility of your brand. 

High-quality content is optimized for popular search engine search terms, bringing your content further up search engine results pages (SERP). When scaling content, the trick is to reach the top Google spot for as many relevant search terms as possible. The more search terms you rank highly for, the greater your brand’s visibility. In turn, you’ll see a growth in lead generation. 

But, scaling content without a plan can lead to a severe dip in quality. Without robust processes to ensure high quality and punctual delivery, you’ll struggle to get content out on time that connects with your audience. Make sure you’re employing strict procedures to scale content without dropping quality. 

How to Scale Content: A step-by-step walkthrough 

If you don’t scale your content in a systematic fashion, the quality of your content will suffer. Follow these steps to scale your content without sacrificing quality. 

1. Create a robust SEO content marketing strategy

The best way to scale branded content is to give the audience what they want. The best way to know what they want is to understand the trends and issues in your industry. To get an idea of the trends in your industry, you need to analyze current search patterns.

This is a two-step process:

1. Perform an SEO audit + backlink analysis
2. Perform a SERP analysis

How to perform an SEO audit

Enter your website into SEO audit tools such as:

• Ahrefs
• Ubersuggest
• Woorank
• SEOrush

An SEO audit will show you your top-performing keywords and related keywords. 

How to Perform a SERP Analysis

A SERP analysis shows you the top results for your focus keywords so you can see the types of content people are searching for. Identify the top keywords from your SEO audit and type these into Google one at a time. Note the types of content that Google returns as this is the type of value your content should add to the industry.

By targeting these keywords, you accomplish two things: 

1. You create relevant content that captures your target audience. 
2. You simultaneously build a robust SEO content marketing strategy to increase your visibility for these keywords in Google. 

Keep in mind that your content should appeal to humans first. That’s why 60% of organizations prioritize customers’ informational needs over promotional content marketing. So, make sure you’re focusing SEO content on solving problems not selling products.

2. Plan Content Clusters

Your content structure should show in-depth expertise in your field. This architecture should also provide a map for Google to quickly search your site to rank it.

Over 55% of content marketers use a pillar and cluster content strategy to achieve this. Pillar articles are long topic guides that solve industry-specific issues. These articles should be between 2,000–4,000 words. Within these articles, link to shorter subsidiary articles, known as cluster content, that explain the sub-topics in depth. 

Using this structure as a guide, it’s easier to scale the volume of content as you know which topics to tackle next. Equally, the internal linking between your articles scales the quality of the content by enhancing SEO. The knack to a killer cluster strategy is to build a connected architecture, so the more links the better. Almost a quarter of content marketers use over 30 links per article. 

3. Structure your Content Library to Scale

Quality is important. But so is quantity and regularity.

Posting 16+ blogs per month leads to 3.5x more traffic than posting less than 4 blogs a month. To build content volume without dropping quality, plan to produce content in bulk for each sub-category. Choose four key topics and add five pieces of content to each per month. Try adding a pillar article, a cluster blog, a video, an infographic, and a podcast, for example. 

The sleep guide, Sleep Junkie, does this by categorizing content by the problems it solves. 

4. Organize your Content Creation Process

Plan your end-to-end content process to create an actionable content calendar. This will keep you on track.

It should look something like this:

1. Plan
2. Outline
3. Draft
4. Edit
5. Optimize
6. Upload
7. Schedule/Release
8. Analyze performance (SEO rankings, visitors, click-through rates, etc)

To keep the content creation process on schedule, you can use content creation and workflow tools. Consider a tool like Trello or Asana to organize your content creation process. Use content tools to plan and organize content, standardize practices, assign tasks, and streamline content creation. That way, it’s easy to identify and fix bottlenecks in the content scaling process in real-time.

5. Hire a Content Team

To scale quickly, outsource to content writing professionals. Let’s be honest, 53% of companies admit they need an SEO writer and 63% of marketers admit that interpreting marketing analytics is tough.

By outsourcing to a content team, you’ll save time and money. Top content writers are experienced at interpreting content analytics to produce high-quality content fast, so you’ll get epic ROI.

Just look at web optimization agency, Crazyegg. After hiring a professional content team, Crazyegg now has 337K+ organic keywords, a Domain Authority score of 90, 2.8 million backlinks, and 440K+ monthly organic visitors!

6. Diversify Content Production

Think beyond blogs — adding more written content isn’t the only way to scale your content production.

For example, why not try supporting written content with video? Video content is highly shareable on social media, therefore it can be recycled across multiple platforms to scale its impact and reach. You can hire a video designer, enabling you to scale your content without overloading your content writers. That way you’ll not only be producing more content, but you’ll be producing more diversified content that reaches different types of audiences. After all, not everyone’s a reader.

Not only that, but video content gets the point across simply; without the need for lots of written text. This means you can scale up your message in a more succinct and professional way.

7. Create Multilingual Content 

Scale content by translating existing branded content so it reaches an international target audience. This enables you to penetrate different search engines and scale a global link-building strategy.

Consider these statistics:

• 40% of consumers won’t buy products in other languages
• 65% of people prefer content in their native language
• 73% want to see reviews in their native language

Doesn’t it make sense, then, to scale content by creating multilingual articles, videos, images, and so on. That’s how Shutterstock reached over 170 countries with its “Creative Trends” infographic. By making the graphic available in 20 languages, the image was shared all over the globe.

Be aware of cultural idioms and slang when producing articles for multilingual purposes. Many phrases don’t directly translate, so make sure you hire a professional translator when scaling content production across multiple languages.

8. Streamline your Content Release Process

Don’t let your content bottleneck at liftoff. Around half of companies use a content management system to organize content but these tools don’t always help when it comes to migrating content.

So much time is wasted uploading and fiddling around with formatting. Use tools that streamline the content release process by helping you check content quality, upload content, and schedule it easily.

Use content tools that aid:

• Keyword analysis (Marketmuse, Moz, Ahrefs)
• Spelling and grammar (Grammarly, Writer)
• Plagiarism (Duplichecker, Quetext)
• Content migration (Wordable)
• Content scheduling (CoSchedule, Hootsuite)

Conclusion 

Now you have a bunch of top tips to scale your content production without harming quality, it’s time to put these strategies into action.

Remember that strategizing and planning will help speed up content creation later. Use content technologies to help you execute on time.

Image: Depositphotos.com

The structure of your business will greatly determine a whole host of issues. And one of the most important ones is taxes. A new webinar from CorpNet in collaboration with Small Business Trends titled, Tax Advantages of LLCs, S-Corps and Corporations will address the advantages of choosing one of these structures.

Nellie Akalp is the CEO of CorpNet.com and Anita Campbell, Founder and CEO of Small Business Trends LLC, will discuss the advantages and disadvantages of each incorporation.

Aklap will explain the tax savings features of different entities along with the following lessons:

• Identify the many benefits of incorporating a business or forming an LLC.
• Understand the differences between C corporation, S corporation, and LLC.
• Determine which business structure is best for you from a tax perspective.

The webinar is going to be held on Jan 20, 2021, 2 p.m., Eastern Time (ET).

Click the red button and register.

Register Now

Featured Events, Contests and Awards

Do You Know the Tax Advantages of LLCs, S-Corps and Corporations?
January 20, 2021, Online

There are many advantages to incorporating a business and forming an LLC or electing S-Corp status. One of those benefits is tax savings. But which entity provides the best savings? In this FREE webinar, Nellie Akalp of CorpNet.com will explain the different tax benefits of each. Register today!

Women in Cloud Summit 2021
January 28, 2021, Online

The Women in Cloud Summit is a three-day, life-changing event for women tech entrepreneurs, corporate and community leaders, policymakers, and allies from around the globe. Women are key drivers of economic growth, and the Summit strives to change the industry narrative by creating economic access for women in the cloud economy. Summit attendees will hear from inspirational speakers, connect and communicate with industry leaders and experts, and network with other community members and entrepreneurs. Join us virtually from January 28-30, 2021.

WEBINAR: Email Marketing Basics: Building and Maintaining Your List
February 17, 2021, Online

Learn how to build, segment, and nurture your email lists in order to improve engagement and retain quality campaign subscribers. In this webinar you will also gain a better understanding of GDPR, avoiding spam filters, and the importance of keeping your lists clean.

WEBINAR: Email Marketing Basics: Automating and Monitoring Your Campaigns
February 24, 2021, Online

Learn how to build, segment, and nurture your email lists in order to improve engagement and retain quality campaign subscribers. In this webinar you will also gain a better understanding of GDPR, avoiding spam filters, and the importance of keeping your lists clean.

WEBINAR: What Business Structure is Right for You?
April 28, 2021, Online

Picking a business structure is usually the first big legal decision for a new business owner and one of the most confusing. However confusing, it is an essential step to protecting your personal assets from any liabilities of the company. In this webinar, Nellie Akalp CEO of CorpNet.com, will share insight on business entities to help guide you to the best decision for your new venture.

WEBINAR: Best State to Incorporate
July 28, 2021, Online

Some say Delaware, others say Nevada while someone else may say your home state. What is the best state to register a business in? What if your business is expanding into new territory? At what point should you Foreign Qualify? Nellie Akalp, CEO of CorpNet.com, will go in-depth to answer these questions and more in this webinar.

WEBINAR: Steps to Start Your Business
October 20, 2021, Online

Starting a business can be an exhilarating time, where everything seems full of potential and purpose. But navigating the logistics of launching a business can be daunting. In this webinar Nellie Akalp, CEO of CorpNet.com, will outline the steps necessary to legally start a business and get up and running on the right foot.

More Events

• Decoding Future HR 2021
  January 19, 2021, Online
• Healthy Minds Innovations Virtual January Masterclass
  January 19, 2021, Online
• IoT Forum on Cybersecurity
  January 21, 2021, Online
• Talent Acquisition Week | VIRTUAL
  January 25, 2021, Online
• Claire Wasserman & Her Father, Steve Wasserman: ‘Ladies Get Paid’
  January 25, 2021, Online
• Rail Cybersecurity Summit USA
  February 9, 2021, Online
• ProductWorld 2021
  February 17, 2021, Online
• 5th Advancing Project Controls Summit 2021
  February 22, 2021, Online
• Employee Wellness Summit
  February 24, 2021, Online
• Social Media Strategies Summit | Virtual Conference
  February 25, 2021, Online
• Chief Data and Analytics Officers, Financial Services: Live 2021
  March 2, 2021, Online
• Digital Marketing World Forum – North America Online 2021
  March 24, 2021, Online
• Power BI in 2021
  April 1, 2021, Online
• HR Benefits Conference, April 2021
  April 7, 2021, Las Vegas, NV
• TECHSPO New York 2021 Technology Expo (Internet ~ Mobile ~ AdTech ~ MarTech ~ SaaS)
  April 15, 2021, Online
• DigiMarCon Mid-Atlantic 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
  April 26, 2021, Philadelphia, PA
• DigiMarCon At Home 2021 – Digital Marketing, Media and Advertising Conference
  April 28, 2021, Online
• Sitecore CMS in 2021
  May 1, 2021, Online
• DevOps Engineer in 2021
  May 1, 2021, Online
• DigiMarCon New England 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
  May 6, 2021, Boston, MA

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos.com