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From 2011 to 2017, Boston College sociology professor Juliet Schor and her research team studied the emergence and development of the sharing economy. In After the Gig, she reports on the ways that it has — and has not — lived up to its initial promise to gig workers, especially those who rely on it.
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Archives for 2020
Do Instagram Likes Still Matter? We Think They Do and Here’s Why – SEO
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Featured image by Cristian Dina from Pexels
Instagram shot to fame as a premier photo-sharing app that allows users to take images and videos of their favorite items and people and post them. Today, it has one billion users with an estimated 500 million users every day. This makes it not only a great platform for sharing images but also an important advertising platform for businesses. Instagram likes have emerged as an important aspect of the platform’s ranking algorithm.
RELATED ARTICLE: A DAY IN THE LIFE OF A DIGITAL MARKETER
Instagram Likes Show How Engaged Users Are
Instagram likes rate the degree of users’ engagement with your brand. More importantly, likes also denote the reputation your brand has among your followers. The number of likes your post generates shows how popular it is among users. Therefore, it’s an especially important ranking parameter. This explains why everyone wants to get as many likes as possible. Some people prefer to buy Instagram likes as opposed to accumulating them over time. But if you decide to purchase likes, you should ensure that you know the best site to buy Instagram likes. Continue reading to learn why Instagram likes still matter.
Instagram Likes Enable You to Outrank Your Competitors on Social Media
One of the advantages of having more likes on your profile or post is that having more likes boosts your reputation among your competitors. As we already mentioned, more likes equal more engagement as well as involvement between your users and your brand. When your followers like your profile and your posts, it shows they enjoy the content you post. This explains why likes on your post have a positive effect in outperforming your competitors.
Likes Are Important Social Proof
One of the surefire ways to gauge the popularity of a fan page is to look at the number of likes and follows it has. This fact alone doesn’t do much to bring in other follows and likes. However, it would be foolish to overlook this social proof.
If you visited a company’s page on, for instance, Facebook, and realized they have only a few likes, you would wonder why that was so.
The number of Instagram likes a company has speaks volumes about it. For example, if a company has hundreds of thousands of likes, visitors think it is trustworthy, since so many people like it.
On the other hand, if a brand has been active for a few years but it still has only a few likes, anyone can tell right away that there is a problem somewhere. It is therefore important to purchase more likes. This sends the right signal to the public. When you do so, however, ensure you find the best site to buy Instagram likes. One of the best is likes.io. They sell authentic Instagram likes.
You Can Gain Exposure from Virality
On Instagram, new likes will often show to your users’ friends. They appear as recommendations in their feeds, which leads to your page getting more exposure. This does not immediately translate to more likes, but it can. This is important because new likes have the potential to create more business for you.
RELATED ARTICLE: WEBSITE VISIBILITY: SEO TECHNIQUES TO BUILD YOUR ONLINE REPUTATION
Instagram Likes Confirm to Visitors That Your Business Is Successful
When a business has a significantly large of Instagram likes, it will appear as a well-established and successful brand in your customers’ eyes.
But this is a fact that many business owners and entrepreneurs don’t want to believe. These people often refuse to see Instagram likes as a determining factor for ranking. They wrongfully think that their customers believe the same as they do.
But despite what they want to believe, the truth of the matter is that the number of likes a brand has can affect customers’ first impressions.
Instagram Likes Improve Your Search Engine Ranking
Your Instagram likes represent more than just the credibility and reputation your business has in the industry. Importantly, they also affect how your website ranks in the search results.
If you have amassed a good number of likes on your Instagram post or profile, it enables your post or profile to be seen on the Discover Page. This goes a long way toward boosting your business sales. What’s more, it also generates more attention from your users.
Likes Are a Simple Positive Signal for the Customer
The chief importance of Instagram likes is that they show your customers that things are working correctly. From the perspective of a social media consultant, this might not be the best indicator. However, from the outside, it’s precisely what the client wants to see.
What Should You Do About Fan Turnover?
There is a significant fan turnover rate in the realm of social media. This is an important metric that refers to fans unfollowing you and moving on. When these less active fans go on to other pages, you should ensure that you bring on some more active followers to replace them.
New Likes Indicate Future Possibility for Your Business
Businesses that specialize in forging relationships with new fans and followers will celebrate every new like as an achievement.
Provided you understand how to keep your users engaged and take them through your sales funnel, you will find that every new like is a potential for future business.
You can take advantage of Instagram and other social media sites to build your business. This means you should connect it with other segments of your marketing campaign like your company website, mobile app, and email list, just to mention a few.
RELATED ARTICLE: 7 ELEMENTS OF SUCCESSFUL SOCIAL MEDIA PROFILES FOR BUSINESSES
Conclusion
The importance of Instagram likes in forming a formidable marketing campaign cannot be overemphasized. Likes may not directly bring in sales, but they play a crucial role in building your brand and your company. Likes are an acknowledgment from users that you are doing something right. More likes also help to boost your search engine ranking and give you maximum exposure.
However, if yours is a small company that’s just getting started, it may be a while before you accumulate a significant number of likes. To jump the queue and avoid waiting for years before you get those likes, consider purchasing real likes from reputable companies. The best site to buy likes from is likes.io. Here, you will get real, authentic likes that boost your chances of success.
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The Best Platforms for Selling Your YouTube Merchandise – Business
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Featured image by Mizter_X94 from Pixabay
If you have a YouTube channel, you are definitely looking for different ways to make a living from it. You can monetize your YouTube videos, get sponsorships, use affiliate links, sell merchandise, and get funded by your fans. Among all of these ways, the most popular one is probably the establishment of an e-shop to sell your YouTube merch. Every YouTuber with a decent following and videos that get YouTube views creates merchandise that fits their channel’s tone and style that their users can purchase.
Therefore, if you have managed to attract a large number of followers on YouTube, selling merchandise is an option you could explore. No matter what merch you choose to sell, though, make sure to create videos that get more views on YouTube so your channel gains attention from a wide audience.
In this article, you will discover the best platforms for creating and selling merchandise for your YouTube channel.
#1 Teespring
Teespring is one of the most popular platforms among YouTubers, as they make the designing and sharing of YouTubers’ merch quick and easy. The only thing you need to do is create the initial design. Then Teespring will be responsible for the production, promotion, and distribution of your products. Just make sure to create videos that get YouTube views so you create a loyal audience.
RELATED ARTICLE: 4 REASONS SHIPPING PRODUCTS IN BUBBLE MAILERS MAKES SENSE
#2 Merch by Amazon
Another platform you can use to sell your products is Merch by Amazon. When you are using this website, you can be sure that the service will be excellent since it is created by Amazon. To use this service, you only need to upload your artwork, pick the product type, and choose a color. Then, Merch by Amazon will produce, ship, and manage your products.
#3 Bonfire
Bonfire is another great platform to create an e-shop for your YouTube channel’s merchandise. This website is amazing because it accepts all YouTubers, no matter the size of their channel. On this platform, you create the design of your merch and launch your e-shop. Then, you promote your products. Once your fans buy them, the website is responsible for the production and shipping. If you get more views on YouTube from Stormviews, you can reach more users and make more sales.
#4 MerchLabs
MerchLabs is one more platform you can easily use to create and sell your merchandise. This website has been designed to match the needs of the modern social media influencer. For this reason, you can start selling your products within 24 hours, making production and distribution easier than ever before. Stormviews can help you get YouTube views to promote your merch and generate more sales.
#5 SpreadShop
On SpreadShop, you can easily create an e-shop for your YouTube merchandise completely free of charge. The signup process is quick and you can have a store ready in a couple of minutes. The only thing you need to do is to upload your designs and use them in the variety of products that SpreadShop offers you. Make sure your videos get more views on YouTube so you properly promote your merch.
#6 Printful
Printful is a great platform that makes the establishment of the e-shop for your YouTube merch very easy. The website offers 266 customizable products that you can decorate with your designs. Then, when your fans buy these products, Printful will produce and ship them, no matter where the buyers are based. This way, you can make international sales and start earning a profit. The only thing you must do is to visit Stormviews to get YouTube views and persuade more users to buy them.
#7 Killer Merch
Another website you can use for this task is Killer Merch. This is probably one of the most professional agencies for the promotion of your YouTube channel. However, keep in mind that this might be one of your most expensive options. Killer Merch has a creative team that will create unique merchandise for your channel, and they will also be responsible for further promotion.
#8 Fanjoy
Fanjoy is another great option for selling your merchandise. This website brings internet creators, such as YouTubers and social media influencers, closer to their fans. The company was established in 2014 and since then, it has shipped more than 3 million packages to fans all around the world. To make your merchandise profitable, you need to get more views on YouTube by visiting Stormviews.
#9 Cafepress
Cafepress is a platform where you can design and purchase the merchandise you will sell to your fans. However, this website doesn’t allow you to create a personal store. You will have to find another website creator to do that. In any case, you can get high-quality products that you can offer to your subscribers.
#10 Printify
Printify is another amazing platform that makes the sale of your YouTube merch a quick and easy process. On this website, you can create custom merchandise on more than 300 products. Then, you can set up a store and start selling them to all of your fans. The platform will handle the production, management, and shipment of your products, as soon as you start getting new orders. However, you need to remember that by visiting Stormviews to get YouTube views, you can convince more users to buy your merchandise.
#11 Amplifier
Amplifier is a new platform by the team behind Merchify. They have kept everything great about the previous website and amplified it to offer you excellent services. As in most of these platforms, you can place your custom designs on various types of products. When you get orders, the company will produce and ship them. At the same time, you can manage the orders and check the shipment process.
#12 Spreadshirt
One more great platform you can use is Spreadshirt. This is an excellent option for every YouTuber who wants to start earning money. This website has a great variety of pre-made designs, and you can also upload your own creation. The process is easy, and you can have your merchandise ready without much effort.
RELATED ARTICLE: HOW TO CREATE BUZZ AHEAD OF YOUR BUSINESS LAUNCH
Choose One of These Platforms and Start Selling Your YouTube Merch
Since you are a YouTuber, you need to have your own merchandise line. Use one of the above platforms and start selling your merch immediately. No matter which one you choose, though, you need to get more views on YouTube from Stormviews. When you do, more users will discover your YouTube channel and your merchandise.
RELATED ARTICLE: HOW TO START A DROPSHIPPING BUSINESS IN 5 SIMPLE STEPS
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How to delete WhatsApp cache?
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That your phone does not lock when you are on a call or sending multiple messages.
2 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
Have you had trouble downloading files? Does it get stuck while making a call? Or you just notice that it doesn’t work as before. Maybe you should consider deleting WhatsApp cache . We tell you why and how to do it.
What is the cache?
The cache is the storage area of a device where all the used and most requested data are stored. In this way, they recover faster when required.
All electronic devices have it, so you access passwords, search results and frequent items faster. And although it is very useful, if the cache memory becomes saturated, it can cause applications and devices, in general, to become slow.
Image: Depositphotos
Why clear the WhatsApp cache?
The instant messaging application, part of Facebook , collects information about the texts, emojis, audios or stickers that you sent and received. According to the Remo Software site, the cache should be cleared to improve the app experience. Also, this way you will take care of your privacy against possible cyberattacks and hacks.
If what you are concerned about is your data, don’t worry, it won’t be erased, nor will your photos, information or conversations, it will only make your application work as if it were just installed.
Image: Depositphotos
How to delete WhatsApp cache?
To have more space available, that is, clear or delete the WhatsApp cache, follow these steps:
- Go to ‘Settings’ of your phone.
- Select ‘Applications’
- Search WhatsApp
- Go to ‘Storage’
- Clear cache
NOTE: you must select ‘Clear Cache Memory’ and not ‘Clear Data’. If you do this, your account and app chats will be deleted.
Image: Screenshot via WhatsApp.
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6-Year-Old Spent $16,000 On His Mom’s Credit Card Playing Video Games
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This kid may be on Santa’s naughty list …
3 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
Children by nature are mischievous, playful, and curious. However, there are times when they can get more than one gray hair from their parents. Not just for painting the walls, playing ball around the house, or breaking a new toy. Now the antics of the infants go further. That was the case with George Johnson , a six-year-old boy who secretly spent more than $ 16,000 (more than 300,000 pesos, approximately) at the Apple store.
How did you accumulate so much expense? Well, the little boy bought virtual accessories for his favorite game, Sonic Forces , which left his mother in shock, The New York Post reported.
The world of video games is a gigantic industry, which has a wide range of entertainment for all ages. Today’s children are immersed in it and like George, they are not aware of the expense that these can entail.
Jessica Johnson, 41, a stockbroker, did not realize while working at home from the pandemic that the youngest of her children had gone shopping with her iPad. It all happened in the month of July when George bought accessories, starting with red rings for almost two dollars, all the way to gold rings for 100 dollars. These allowed him to access new characters and more speed, so this was gradually accumulating thousands of dollars to his mother’s account.
There was one day, July 9, when George racked up 25 charges totaling $ 2,500. Jessica commented to the half joking that it was “as if my 6 year old son was taking lines of cocaine, and achieving bigger and bigger hits”.
When Jessica realized that Apple and PlayPal were withdrawing considerable sums of money, she thought it was a mistake or a type of fraud. Of course he called the bank to make a claim on the charges, but he says that in the way the money was put together, it was almost impossible to tell that they were due to gambling.
When the bill reached $ 16,000, the mother filed a fraud claim with her bank. But, it was until October that he learned the truth. She walked up to Apple and saw the Sonic icon, she knew it was George.
Image: Depositphotos
When complaining to the company, it told him that he could no longer do anything because more than 60 days passed after the charges. The family’s situation is complicated, since they have to pay a mortgage and not even Apple wanted to help her.
“These games are designed to be completely predatory and make children buy things. What adult would spend $ 100 on a chest of virtual gold coins? ”Says Jessica.
When the indebted mother spoke to George about the magnitude of what he had done, the boy tenderly offered to pay. However, Jessica is aware that he only receives four dollars for cleaning his room. So his choice was to tell George that he “didn’t know anything about Christmas.”
Now the family struggles to pay the bills. She was unpaid from March to September, she works on commission, and her income is down 80 percent this year.
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You are still in time to be part of the first organizational well-being ranking in Latin America
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Globally, the trend in employment benefits has shifted from an issue of competitiveness to the well-being of the workforce. Dentalia will award a special prize in the Ranking of Heroine Companies.
4 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
Did you know that those companies that seek the well-being, stability and career aspirations of their employees are up to four times more productive? This is stated in Mercer’s annual report, Global Talent Trends 2020 . Therefore, ensuring the emotional, dental, physical, psychological, spiritual and financial balance of workers is today a major challenge that makes a difference in the success and productivity of businesses.
Globally, the trend in employment benefits has shifted from a matter of competitiveness to the well-being of the workforce. In Mexico, 99% of the Individual Major Medical Expense (GMMI) policies have a dental benefit, so dentalia , the country’s leading private dental Group in conjunction with the consulting firm LIVE 13.5 ° , join forces to launch the Award Dental wellness , a special compensation that is added to the portfolio of benefits and recognitions for companies and promoters that participate in the Ranking of Heroine Companies, which has the closing date of the call for applications on December 15 .
This special award seeks to reward and empower companies and promoters that promote the improvement of oral well-being in their environment, a practice of great importance considering that 95% of Mexicans suffer from some type of dental disease and that the average visit to the dentist in the country is once every six years, which reflects that in Mexico there is still an enormous need for prevention and attention to dental health.
In addition to the dental award, the company that manages to be ranked with first place will be able to attend HR Day at Harvard 2021 , be awarded a scholarship for two in the Gross Global Happiness at the United Nations University for Peace in Costa Rica; and the World Happiness Foundation will award him the World Happiness Award . The Heroine Promotories will also receive a physical recognition, they will attend the awards event (virtual or face-to-face), they will be awarded the Heroine Promotory seal.
Sign up at www.empresasheroinas.com Photo: EmpresasHeroinas.
“For the first time we will have the opportunity to analyze, measure and reward the work of companies and promoters that constantly seek the best dental benefit to protect people’s health. This data will allow us to know and understand in depth the new trends in labor benefits in the dental benefit market and thus reinforce, even more, our strategies in the placement of dental plans, a sector in which we are leaders and we plan to grow in a 20% at the end of this year despite the pandemic ”, commented Juan Anduaga, director of innovation and strategic alliances at dentalia.
“A company that has in its DNA caring for its employees is a company with a heart, with a purpose, which, by applying strategies of well-being and happiness, manages to be resilient, positive and productive. Therefore, it is a company that deserves to be recognized as a Hero in a Ranking that will be developed under a more human vision, inspired by Organizational Happiness and reinforcing universal values in the world of work ”, highlighted Nancy Martínez, general director of LIVE 13.5 ° .
In April 2021, the final results and the names of the Heroine Companies and Promotories will be announced. In Mexico, Entrepreneur will be the revealing medium for the Ranking of Heroine Companies, while the newspaper El Asegurador will announce the Heroine Promotions. To register for the Ranking, nominate a company or learn more about this great initiative, visit: www.empresasheroinas.com
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5 Jobs to Start Your Success – Careers
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Featured image from Freepik
Being an ambitious student is always hard. It takes a lot to achieve success while at college. However, it also takes a lot to succeed in life in general. A key common trait all successful people have is ambition. In a nutshell, being ambitious means having a strong desire to achieve something, to outdo the rest. So, there is no wonder why such people are so successful.
Such students always strive to break out of the box, expand their horizons, and achieve success. If this sounds like you, the good news is that you’ve got some pretty solid basis for future success. However, to stay on track you need is to use your ambition corectly. By using it correctly, we mean making the most of it by taking proactive steps starting right now. One such step is landing a job.
RELATED ARTICLE: IS ENTREPRENEURSHIP RIGHT FOR YOU?
Top 5 Jobs for Ambitious Students
Being an ambitious student, you should already understand college can give you a solid base for the future. However, this base is mostly theoretical. On the other hand, it is vital to have a practical base to achieve success in life. Namely, actual skills and hands-on experience. In order to get it, you need a job.
If you are determined to start a career while still being a student, we’ve prepared a list of the best jobs for ambitious students. These can be a great start for you.
1. Academic Writer
If you are great at writing papers and have a solid knowledge of one or a few subject fields, this is the option for you! Today, there are many great writing services like EssayHelp that are constantly looking for new talents. You can either join one of those or even start your own small academic help service.
Being an academic writer has two significant perks. First of all, it pays well. It is a type of work that allows you to make money while constantly leveling up your own skills and knowledge.
As we all know, lifelong learning is one of the keys to success. This makes academic writing a perfect opportunity for a student with ambition.
2. Office & Administrative Jobs
This option will not be right for everyone. This is mostly because office positions typically require your full-time commitment. Yet, filling pretty much any office or administrative vacancy while still at college can really help you after graduation. It is a way to see how offices work “from the inside” and gain some valuable experience.
To give you some ideas, this can be any of the following roles:
- Office Manager
- HR Representative
- Secretary
- Administrative Assistant
- Office Clerk
There are also many other entry-level office positions that will suit a student. So, you will have enough options to choose from.
3. Internships
If you are considering the possibility of working while studying, some other worthy options to look at are internships. These opportunities are created specifically for ambitious students to help them prepare for future careers.
There are many different kinds of internships. There are both paid and unpaid opportunities in many different industries. These include sales, marketing, IT, engineering, fashion, and many others.
There are plenty of reasons to choose an internship. They bring plenty of benefits. Most importantly, landing an internship gives you an opportunity to gain some professional experience in a large company and, possibly, get hired after you finish your internship.
RELATED ARTICLE: STUDENT RENTAL PROPERTIES: WHAT LANDLORDS CAN EXPECT
4. Campus Jobs
When you start searching for a student job, one thing you need to know is that you often don’t really need to look any further than your own campus. Though many students don’t consider this option, most universities and colleges offer their ambitious students a wide range of positions on campus.
Typically, these positions may include:
- Teaching Assistant
- Campus Brand Ambassador
- Librarian
- Research Assistant
- Campus Tour Guide
- Dorm Receptionist
Typically, to find out what opportunities are available at your college, you simply need to contact the college administration or look up the information on the school’s website. For sure, working on campus has many benefits.
5. Web Developer
Of course, this last option on this list will not suit everyone. However, if you are ambitious, tech-savvy, and looking for a job that is both fun and high-paying, consider becoming a web developer.
It is great if you already have the needed knowledge and skill base for this position. However, even if you don’t, you can always hone your skills and learn how to become a web developer. There are plenty of courses that can help you with this.
So, if this opportunity sounds right to you, don’t let the lack of skills stop you! Of course, it will take time to master the art of web development. But if you manage to do this, it will be a great start for your future career.
In fact, if you are looking for options in the IT sphere, there are plenty. Apart from a web developer, there are many other well-paid options such as web designer, software engineer, QC specialist, and many others.
The Bottom Line
Without any doubt, student years are saturated with lots of events, activities, and duties. With so many things going on around you, pulling out a full-time or even a part-time job is a real challenge. However, if you are up for it, working while studying has its perks too.
To begin with the obvious, it is a way to make some money for a living. At the same time, landing a job while still being at college offers you plenty of exciting networking opportunities and a chance to get some valuable work experience. Thus, if you are a proactive and ambitious student, it is the way to go!
Hopefully, this article will help you find some worthy job ideas to get started. These are only some of the many opportunities you can pursue. So, if you are ready for a challenge, go for it and you will succeed!
RELATED ARTICLE: 7 MISTAKES STUDENTS MAKE DURING JOB INTERVIEWS
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Best Heavy Duty Vacuum Cleaners for Business
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If you want to keep all the working areas in your place of business clean, you need a heavy-duty vacuum cleaner. Residential or home vacuum cleaners are OK, but when you are using the vacuum several times a day, every day, you want a workhorse. Not only that, but you want it to last for years.
Heavy-duty commercial vacuums are designed to run for hours every day. They may not have the same aesthetic as the home vacuums, but they will not let you down when you need them most.
The seven heavy duty vacuum cleaners in this list will keep your business clean for years to come.
Best Heavy Duty Vacuum Cleaners for Business
Oreck Commercial, Professional Upright Vacuum Cleaner
Top Pick: As reliability goes with vacuums, Oreck is an industry standard. This commercial vacuum has automatic floor adjustments, helping hand handles, and a powerful highspeed motor. The balanced brush roll and 6,5000 RPM sucks debris in its 12” cleaning path.
This Oreck also has a 40’ cord, Endurolife belt, and a 630 cubic inch “top fill” bag all in a unit that weighs less nine pounds.
Oreck Commercial, Professional Upright Vacuum Cleaner, U2000RB1
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Hoover Commercial Bagged Upright Vacuum
Runner Up: Hoover is know for its home vacuums, but it also has a reliable and proven commercial line. This model has 5-position height adjustments, cleaning accessory pack, commercial quality urethane wheels, 35’ cord, and non-marking furniture guard.
The motor uses Hoover’s patented WindTunnel technology with three air tunnels to lift and remove dirt. And if you want HEPA filtration, it is an option for this vacuum.
Hoover Commercial WindTunnel 13″ Bagged Upright Vacuum C1703900
Buy on Amazon
Bissell BigGreen Commercial Industrial Vacuum Cleaner
Best Value: Another brand known for its home cleaners also makes commercial vacuums. This Bissell offers a 3-stage filtration system along with above floor cleaning, 30’ cord, and several tools. The extension wand is ideal for cleaning curtains, vents, and furniture. This 12-pound vacuum has a 13” cleaning path driven by a 10 Amp. Motor.
Bissell BigGreen Commercial PowerForce Bagged Lightweight, Upright, Industrial, Vacuum Cleaner
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Sanitaire Tradition Upright Commercial Bagged Vacuum
If you are looking for a no-frills workhorse of a vacuum cleaner, this Sanitaire delivers. A large-capacity 18 quart shake out back, 30’ commercial-grade power cord, tool-free maintenance, and long-lasting motor life makes it a reliable tool.
Strong metal and polycarbonate parts keep it running for tough, everyday use environments.
Sanitaire Tradition Upright Commercial Bagged Vacuum
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ProTeam ProForce Commercial Upright Vacuum Cleaner
ProTeam is known for its commercial vacuums, and this model has a dual-motor system to deliver power to the brush roller and suction motor. And when you are cleaning, the four Level Advanced Filtration with HEPA media filter improves Indoor Air Quality (IAQ).
This vacuum has a wide cleaning path at 15” along with multi-surface cleaning capability for wood, tiles and carpet. You also get a 10 Amp. 924-watt dual motor and five attachment with an on-board tool storage.
ProTeam ProForce 1500XP Bagged Commercial Upright Vacuum Cleaner with HEPA Media Filtration
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Sanitaire SC3683B Commercial Canister Vacuum
Canister vacuums provide a different cleaning option, especially for businesses with small space. This Sanitaire model only weighs 10 pounds and comes with four tools to bare floors and hard surfaces. The attachments let you clean low/deep-pile carpet, area rugs, and bare floors. The crevice tool and metal wands let you reach vents, curtains, and tall furniture.
Sanitaire SC3683B Commercial Canister Vacuum, Red
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Dyson V11 Torque Drive Cordless Vacuum Cleaner
Although stick vacuums have limitations when it comes to cleaning for a long time, the Dyson delivers. This vacuum has twice the suction of other cordless vacuums and it has a run-time of up to 60 minutes. This is enough for most cleaning jobs in a business.
The cleaner head automatically changes suction and power to clean different floor types. It also comes with Dyson’s solid engineering and filtration system that traps 99.99% of particles, dust, and allergens as small as 0.3 microns.
Dyson V11 Torque Drive Cordless Vacuum Cleaner, Blue
Buy on Amazon
Important Features to Look Out for in Your Next Heavy Duty Vacuum
- Power Source: You have the option of battery or power from the wall. They both have their pros and cons, but at the end of the day what works for you is the best vacuum. The ones with electric cord will run for a long time, but they are limited by the length of their cord. The battery powered vacuums can go anywhere, however the do not last as long.
- Capacity: Whether the vacuum has a bag or a receptacle, the size will determine how long you can vacuum. Capacity also describes the width of the vacuum’s cleaning path. The wider it is the more and faster you can clean your space.
- Static Lift and Airflow: Vacuums with higher static lift can remove more dirt from the surface. And similarly, airflow which is measured as cubic feet per minute (CFM) moves the dirt it picks up through the hose and the tank. Airflow can range between 95 and 150 CFM.
- Filtration System: A good filtration system, such HEPA, will catch the smallest dust particles.
- Weight: Take the weight of the vacuum into consideration, especially if you have to pick it up. Overtime a heavy vacuum can be a problem.
- Height: If the height of the front of the vacuum is high, it will prevent you from going underneath some furniture as well at tight spaces.
- Accessories: Get the vacuum with the most accessories or attachments. These tools come in handy when you least expect it.
Vacuum Cleaner Types
There are different types of heavy-duty vacuum cleaners. And again they have their pros and cons, depending greatly on how you plan to use it and of course your place of business.
- Upright – The upright vacuum is the classic form factor most businesses rely on. It is easy to maneuver, has a strong motor (depending on the model0, large capacity, and it is reliable.
- Handheld/Canister – Unlike the upright vacuum, handheld or canister units have smaller capacity. However, where they lack in capacity they make up in portability. You can carry them almost anywhere depending on the size. They are available in light and heavy versions.
- Backpack – Just like the handheld/canister types, the backpack is designed to be carried. Like the name implies, you carry it like a backpack while you clean the space.
- Stick or Pole – These vacuum cleaners are available corded or cordless. They are ideal for cleaning up messes quickly without having to drag out a big vacuum. This however doesn’t mean they are not powerful.
Finding the best heavy-duty vacuum cleaner for business can be tiring. This is because of the sheer number of vacuums in the marketplace. This list will give you an idea of what is available so you can start making a more informed decision with your purchase.
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The entrepreneurs who created Ganu, the nutritious instant soup, tell us how to create a product of impact
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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
Opinions expressed by Entrepreneur contributors are their own.
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This consommé provides proteins, dietary fibers, amino acids and contains 70% less sodium than traditional ones, it does not contain trans fats, nor monosodium glutamate.
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Ganu, “a mix of garabanzo and nutrition”, is sold through its website and ecommerce platforms with a public price of 25 pesos.
In a roof garden , there Daniel Sánchez and Rafael Álvarez , founders of Ganu Alimentos , began to develop a nutritious instant soup with the idea of “eating better” and after having gone through two small demotivating events.
Young people have known each other since their high school days. And although Daniel has always been an entrepreneurial boy, for Rafael this has been something completely new. Now both are studying Business Creation and Development, and the hustle and bustle of their activities gave Daniel the idea of creating a fast food option, but at the same time nutritious.
In one of his major subjects, the task of starting a business was left to the students, and Daniel came up with the idea of the nutritious instant soup. However, a colleague, part of his group, gave him a resounding “NO”.
Image: Courtesy of Shark Tank México.
“Before telling Rafa, I had proposed it to my work team at school, and the first blackout they gave me was from a classmate who heard the idea of a nutritious soup and told me: no, it won’t be possible. and I said: why not? And he told me: if the big brands haven’t done it and if it doesn’t exist, it means that it can’t be done, ”says Daniel Sánchez in an interview for Entrepreneur en Español.
This refusal would not remove the idea to the entrepreneur from his mind and he decided to share it with his friend and partner. “It occurred to Dani when we were eating one of those traditional instant soups, we had been like this for a while and I said: hey we’re eating very, very badly, and he was the one who said: hey imagine there was a healthy soup”, explains Rafael Álvarez.
However, at first they did not try because they were unmotivated as they were inexperienced in nutrition and food engineering issues. Later, they set out to find friends who were nutritionists, biotechnologists, and other specialties to complement theirs.
“If we already had the business part and we knew how to do it, they would do the nutritional part, of product development. We spent more or less a year and a half developing the product between taste tests, the ingredients, the type of seasoning, looking for suppliers and more ”, says Daniel.
This is how in 2019 they launched their first product, a nutritious instant chickpea soup. This consommé provides proteins, dietary fibers, amino acids and contains 70% less sodium than traditional ones, it does not contain trans fats, nor monosodium glutamate.
Chickpea and Nutrition
In Mexico, 73% of the population suffers from obesity, according to data from the Organization for Economic Cooperation and Development (OECD) . Also, this organism highlights that 34% of obese people suffer from morbid obesity, the highest degree of this disease. In this context, healthy food ideas will become a change for our society.
At the beginning of 2019, they began to produce their soups on Rafael’s rooftop, however, soon the space was too small for them and they could only develop between 20 and 50 soups a day, so in the following months they took on the task of looking for capital. to expand your space.
“In April, May, until December 2019 we were looking for investors, lost funds, that kind of thing to be able to put an industrial production plant, we just started with the facilities and the pandemic crossed and others,” they say.
Image: Courtesy of Shark Tank México.
That same year they were only able to sell three months, in which they raised 55 thousand pesos. They started in grocery stores, but realized that the logistics were “very complicated and they weren’t ready for that.”
Currently, Ganu, “a mix of garabanzo and nutrition”, is sold through its website and ecommerce platforms with a public price of 25 pesos, the entrepreneurs mention that they will soon be in commercial chains, which at the moment could not to reveal. They also want to bring out new flavors, since until now they only have that of beef of 64 grams.
Feeding sharks
These entrepreneurs were contacted by the production of Shark Tank México to participate in the fifth season that was broadcast on Canal Sony in this year 2020. And without hesitation, Daniel and Rafael took the opportunity to pitch in front of the sharks in a program of such magnitude .
Daniel and Rafael had already had the opportunity to pitch for Patricia Armendáriz in the elevator pitch of Growth Entrepreneur 2019 . They also had an approach with Marcus Dantus as the winning company of “Atrévete a Emprender”, a program organized by the government in partnership with Startup México.
Image: Courtesy of Shark Tank México.
“We arrived with Paty and precisely she noticed that she had already seen us, when we arrived and gave the pitch, the first thing she told us was ‘there is already someone like you, I’ve seen them and also chickpea’, and we replied: it’s us ”, Rafael comments.
All the sharks were interested in his proposal, but were left out after the offer of Patricia Armendariz and Carlos Bremer who offered the requested amount, 950 pesos, for 50% less one share with the possibility of repurchase up to 30 percent.
How to create an impact product?
In this context, entrepreneurs share some tips to create a product that generates impact or an improved version that helps with people’s health.
1. You don’t have to have everything figured out
“You don’t need to have everything figured out except for the validation issue. You have to offer people your first creation, your second, and then your third until they ask for more and more. There are many entrepreneurs who are waiting to be able to have their product of 10 to give it to the first client but I think that Paty told us a lot in Growth ‘pivot, pivot, test your market’ and that is what it is about coming out with a version alpha, then you improve it and so on to arrive at the product that people want “
2. Delegate
“When you are already advancing a little more I think it is super important, we at the beginning had the perception of: I love this project, nobody is going to do it like me. So on the one hand it makes sense, you say: ‘let the one who does it best do it’, but as an entrepreneur at the beginning you have to do many activities and as soon as you have to delegate do it, because otherwise you are going to burn, you are going to be agitated or you are simply going to abort the mission ”.
“Sometimes passion wins you over, but you can delegate activities to other people to focus your energy on your area. We fell into a time of great stress and work and I think it was a mistake because now I see many entrepreneurs have so much emotion and energy for wanting to take over the world, but it is also worth having a team, it is worth delegating and I think that no founder will do of everything, because there are only 24 hours and we have only two hands “
3. Become an expert in your industry and specialize
“Surround yourself with people who can contribute to the idea, or you meet with the experts or you become the expert.”
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87% of Consumers Now Read Online Reviews for Local Businesses
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The 2020 Local Consumer Review Survey from BrightLocal reveals 87% of consumers are now reading online reviews for local businesses. Considering the state of affairs (global pandemic), It is not surprising. Because 34% say they always read online reviews for local businesses, while 26% do so regularly. And another 27% report they occasionally read reviews and 13% never do.
More Consumers Reading Local Online Reviews
The report says the impact of COVID-19 has forced consumers to choose businesses in a different way. They want to feel they can trust local businesses and reviews are playing a big role in instilling this trust in consumers. And as more people shop and order online, reviews will become even more important.
Takeaways
In the last year 93% of consumers used the internet to find a local business, with 34% searching every day. And almost as many consumers or 87% are reading online reviews, which is up from 81% in 2019
When it comes to COVID-19 precautions, 67% of consumers say they will not go to a business if reviews say they are not following health and safety measures.
Additional results include:
- Star rating, legitimacy, recency, sentiment, and quantity are the most important review factors.
- 20% of consumers expect to receive a response within one day when writing a review.
- Restaurants, hotels, medical, automotive, and clothing stores are the industries in which consumers are most likely to have read reviews.
- Only 48% of consumers would consider using a business with fewer than 4 stars.
- 73% of consumers only pay attention to reviews written in the last month.
- 72% of US consumers have written a review for a local business – a 6% jump from 2019.
- 17% of people have written negative reviews for businesses that did not have health and safety measures in place for Covid-19.
- 22% of consumers have written reviews to support local businesses that may be struggling due to the pandemic.
The Year 2020
A common phrase most businesses have been saying about 2020 is, it has been a year like no other. And this is the same thing BrightLocal says in its annual survey and report.
This survey started in 2010 with the goal of helping local businesses, consumers, and marketers get a better grasp of consumer reviews. However, a global pandemic is affecting how consumers shop and perceive reviews. Not to mention the economic strains consumers are facing globally.
This year’s survey and report do a great job of providing context to changing trends while helping readers understand how the pandemic might be impacting local businesses.
Image: brightlocal.com
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