Archives for March 2020

6 Proven Ways to Increase Your B2B Sales – Marketing

March 18, 2020 by Asif Nazeer Leave a Comment

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Featured image by Gerd Altmann from Pixabay

If you’re looking for ways to increase your B2B sales, here are some tips all marketers and B2B business owners will appreciate.

If you’re just getting started in the world of business, you have two options. The first one is to buy an already-existing, profit-generating online business for sale, and the other is to start from scratch. If you want to choose the second option and open your own business-to-business, or B2B, business, you need to know how to run it.

Whether you already have your own business or are just starting one, your primary goal most likely is to generate more sales and growth. If you’re looking for ways to increase your B2B sales, we’ve prepared a list of tips all marketers and B2B business owners will appreciate.

Use CRM Software to Increase Your B2B Sales

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Customer relationship management software, usually just referred to as CRM, is a tool every company needs. This is especially true of companies that are trying to boost their B2B sales.

This is because CRM software can help you to provide your customers with the best experience by keeping track of all the conversations you have with them.

This includes all channels your company uses for communication. For example, it tracks conversations in social media, on your blog, in emails, and on your company website.

Good communication with customers is the key to B2B sales, as well as success in your business overall. And CRM software will help you improve communication. Some benefits of a CRM software tool include:

A High ROI

CRM software is a great investment for every company. Moreover, if it’s successfully implemented, it can produce a high return on your investment (ROI).

A Better Understanding of Your Customers

Your CRM will not only keep track of all of your conversations, but it will also provide you with that essential information while you’re on the line with your customer.

That way, you will have a better grasp of what every client needs. Then you can provide them with better customer service. More B2B sales will be one of the important results.

More Cross-Selling

Because of this readily available information, it will be easier than ever to determine which products a certain customer will like based on their history with your company. This will naturally lead to more B2B sales.

If you want to get a CRM for your company, know that there are a lot of different options for you to choose from. However, one of the best choices for any company is Salesforce. If you integrate Salesforce data, you will see a rise in B2B sales in no time.

There are many reasons why Salesforce is the industry leader among CRMs. These include a robust report engine, a large number of integrations, and the ability to sync all of your leads and contacts. With these functionalities, B2B sales reps can move effortlessly between different tools and still have all the information at their fingertips.

Use LinkedIn to Boost B2B Sales

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While businesses use various social media platforms to promote themselves and generate more sales, including B2B sales, LinkedIn is the most popular platform among salespeople. This is perhaps because LinkedIn can help you build a personal brand in your industry while you also generate referrals and leads.

If you want to succeed in this, you need two things. The first is a LinkedIn scraper. This will automate your work and help you with tasks that allow you to make more connections and increase sales.

The
second thing you need is a compelling profile that leaves a great first
impression. Here is how you can create that profile:

Make Your “About Us” Page Compelling

This page allows you to explain everything your customers need to know about your company. Write a paragraph of 2,000 characters or less where you explain who you are, what you offer, and what kind of values your company has.

Fill Out All the Important Fields

It’s essential to keep all of your fields such as your address,
industry, and website’s URL up to date.

Build Showcase Pages

Your showcase pages show your day-to-day activities and your organization’s specific actions. You can post any type of content related to your brand here and also update your customers on regularly occurring events. However, keep in mind that these pages require continual upkeep.

Keep an Eye on Your Competitors

Visit business profiles of successful companies in your field and observe how their profiles differ from yours, so you can learn how to improve your own. A better LinkedIn profile can lead to more B2B sales.

Write Honest Copy for More B2B Sales

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While this should be obvious to everyone, some companies write copy that isn’t completely honest. Unsustainable claims, insincere promises, and hyperbole will not only ruin your reputation but also damage the trust your customers have in your business.

Not too long ago, marketers could get away with dishonest claims in their copy. However, today’s customers expect honest and straightforward sales copy. Even if you manage to make a profit with this type of marketing, your business—and your B2B sales—will suffer in the long run.

The copy you write should also reflect the business you run. Whether yours is a big company or you run a small startup, be honest about who you are, why you’re running the business, and what customers can expect from your products or services.

Display Customer Testimonials on Your Website for More B2B Sales

Image by Gerd Altmann from Pixabay

No amount of self-promotional marketing can have the same influence as customer testimonials in today’s social media world. In fact, feedback can make or break a business. If someone isn’t sure whether or not they want to do business with you, a great testimonial will probably convince them.

In addition to improving your B2B sales, here is why you should show customer testimonials:

To Build Trust

Trust is an important factor for any business, and people trust
recommendations made by other people. If a potential customer sees other people
are satisfied with your product, they will want to purchase it as well.

To Show off Your Customers

Make sure to include photos of the people who have purchased on your website. Also, be sure to include the name of the company they work for. If some of them work for or own successful businesses, their trust in your product will be even more valuable and will lead to more B2B sales.

To Highlight Your Product’s Benefits

Well-written testimonials can show off all of your product’s benefits. This will lead to more B2B sales because such testimonials will illustrate why your prospects should choose your business over your competitors.

Offer a Money-Back Guarantee

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One of the biggest reasons why customers don’t want to buy a product is that they have risk aversion. In other words, they can’t be sure if the product is as good as advertised and if they will be satisfied with it. That is why businesses offer money-back guarantees. If they don’t, it can be hard for customers to trust that company.

By offering a money-back guarantee, you remove that sense of risk. Therefore, customers will find it easier to complete their B2B purchase and you will make that sale. They will understand that they won’t have to worry about a financial loss or “buyer’s remorse.”

Additionally, a company that offers a money-back guarantee shows they believe the product they’re selling is high-quality. This evokes even more trust.

Make the Conversion Process Easy and Enjoy More B2B Sales

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It takes a lot of effort to lead a customer to the end of the sales funnel. However, you should never forget about the last step, which is conversion. This is the step where your website visitors turn into customers. However, not everyone who reaches the final step is ready to click that “buy” button.

Even if a customer has reached the final step, they might find the conversion process to be too complicated. This can cause them to just give up on the purchase. Some websites elongate the purchase process and end up losing customers because of it. Don’t make the same mistake.

It’s your job to make the process easy and hassle-free. Here is how you can make this process simple for customers:

Eliminate all unnecessary forms so
the checkout process can be quick and simple.
Provide multiple payment options, as
customers not only want but also expect this from companies.
Allow website visitors to sign in
and sign up with one click.

Be Persistent and Enjoy More B2B Sales

While it can be hard to increase B2B sales, the most important thing is to be persistent in your efforts. Additionally, apply B2B lead generation strategies and follow the advice you just read here.

RELATED ARTICLE: 6 BEST B2B LEAD GENERATION STRATEGIES TO BOOST YOUR REACH

If your business is focused on making good products and offering them through a trustworthy and honest campaign, you can be sure that your B2B sales figures will increase.

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24 Tax Scams to Watch Out For

March 18, 2020 by Asif Nazeer Leave a Comment

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25 Tax Scams to Watch Out For

The tax season can be a stressful period for businesses. This period is marked with pressures to file for returns by a deadline and it inadvertently provides good opportunities for scammers to strike. Scammers pounce on opportunities to steal your sensitive data, identity theft or trick you out of money by employing elaborate ruses using tax scams.

Tax scams can involve criminals impersonating IRS agents, government agencies, customer support employees and more. They can reach out to you in person over the phone, online or via the mail in an effort to trick you into sending them money for taxes, pay penalties or fees you don’t actually owe.

They often prey on the least suspecting using tactics cloaked in the guise of the official Internal Revenue Service business. The scams can be simple or extremely elaborate. What they count on are unsuspecting individuals they can easily dupe with threats and a sense of urgency to avert any penalties or fines.

Tax Scams

Below are some of the tax scams you need to watch out for. Some have been there for some time while others are variations or entirely new scams.

Phishing

This is a widely used tax scam that comes in various forms. It is a scam typically carried out with the help of unsolicited email or a fake website posing as a legitimate site to lure in potential victims.

There are basically two objectives here. One is to prompt you to provide valuable personal and financial information. Armed with this information scammers can commit identity theft or financial theft. The second is to help install some form of malicious malware.

The IRS does not send unsolicited e-mails to taxpayers about their tax accounts. If you receive such emails report it to phishing@irs.gov. By reporting such activities, you not only stop the scammers but also prevent others from becoming victims as well.

Identity Theft

Identity theft is a crime in which crooks obtain the personal or financial information of another person for the sole purpose of assuming that person’s name or identity to make transactions or purchases.

It occurs through gaining access to your sensitive personal and financial information. This could be through rummaging through your trash, social engineering by using shrewd tactics such as going through your social media posts to glean information about you or use corporate data breaches.

Once they have the information they are looking for, identity thieves can access your financials or swindle you, unsuspecting customers. If you are a victim of identity theft contact the Federal Trade Commission immediately.

Easy Money Lure

Often scammers will try to entice you with a get rich quick scheme. These will often come by way of a loophole that you can employ with their help to get significant refunds. These might be asking you to falsify income, claiming credits or advertise some form of offshore tax avoidance scheme. If you become a victim of offshore money stashes, the money is likely to stay with the scammers and the IRS may prosecute you

Another sinister ploy is for scammers to approach you claiming you either have a refund or are eligible for a lottery or sweepstakes. The rule of thumb here is always “If it is too good to be true then it probably is.”

Your Account or Tax Return is Locked or Restricted

This is a phishing scam that comes to you by e-mail. The email would look somewhat official and claims to be that from the IRS and can also include the IRS logo.

It will tell you your tax return has been restricted claiming your account has been hacked. In this scenario, the con artists will prompt you to click on a link and submit your personal information under the ruse of getting your sensitive personal information.

Update Your Tax Filling Information

This is a variant of the phishing scam. In this case, the email claims the recipient needs to update their tax filing information or their tax return. Here you will be directed to click on to a link where your personally identifiable information can be accessed and submitted to cybercriminals. In some cases, the link can be replaced by an HTML attachment.

Offers of a Tax Refund

Unsuspecting victims might be lured into yet another phishing scam where the prospect of a refund is dangled. For you to get the refund you need to provide proof of identity. This could be a scanned copy of your ID, a utility bill or a credit card statement. In some cases, the refund comes with a fee to get a refund.

The Surprise Refund Bait-and-switch

This is another twist on an old scam. After the scammers have secured your sensitive personal information, such as social security numbers and tax forms, they can easily file a fraudulent return on your behalf.

Once the fund is in your bank account, the scammers, impersonating someone from the IRS or a collection agent, will contact you to demand the return of the ill-gotten money either by depositing into an account or sending it to an address.

IRS Impersonation Phone Call

One of the oldest schemes used every year is scammers calling and claiming to represent the IRS to taxpayers and demand an immediate tax payment.

The calls come from a phone number that appears to belong to the IRS on your caller ID. They might threaten or intimidate you into making a rash decision. Do not be lured into making hasty payments or giving out sensitive information.

Make sure to record the phone number and verify it is actually coming from the IRS. All tax-related disputes have a course of action and detailed paperwork of notices. You can report suspected IRS scams to the Treasury Inspector General for Tax Administration (TIGTA).

Ask you to Put Money on a Prepaid Debit Card or Wire Money to Them

Once scammers have initiated contact and have reeled you in, they will ask for some payment. Those that are really audacious will ask you to transfer money by gift card or wire transfer. Scammers have also extended this scheme to email and social media channels.

The IRS does not request such payments.

Threaten to Cancel or Suspend Your Social Security Number

Criminals can make contact threatening to suspend or cancel your Social Security Number (SSN) until your overdue taxes are paid. The scam may appear real as the callers have some of your personal information.

This could be the last four digits of your SSN, your bank statements or any information that might appear that it’s the government that is contacting you. You can report such incidents to the Social Security Administration’s website.

Fake Texts or Social media Messages

Scammers are ever more sophisticated and have elaborate tricks in their arsenal. They can come up with authentic-looking messages sent from credible-looking addresses to trick victims into sharing sensitive information or installing malware.

Before offering up any sensitive information make sure you can verify the authenticity of the request.

Stealing Social Security Numbers and then Filling False Returns

This scheme occurs when fraudsters use your information to get a refund from the IRS before you even file your taxes. What they do is steal your social security number and personal information and file a tax return. They typically claim a low income with high deductions by filing electronically.

Scammed by Your Tax Preparer

You might be targeted by your own tax preparer. In some cases, those you trust the most are the actual scammers. Your preparer might put together returns with false information in order to boost a refund. In other cases, they might even steal your personal information as well.

If someone comes out of the blue to do your taxes for free or cheap should raise red flags.

If you’re using a tax professional or online service to file your tax return, do some research before you narrow down your selection. Look up customer reviews or ask for references to make sure the person or service you’re using is legitimate and will keep your data secure.

Send Out a Fraudulent Form to Steal Your Information

Some scammers are so sophisticated they send you a fake form looking very similar to an official IRS document. In it, they ask you to fill in answers to help them steal your identity. Some are so audacious they ask for passwords and even security PIN numbers.

Please Take a Survey

Another variation of stealing your identity. In this case, an email purporting to be from an official government agency asks you to fill out a survey. This will often redirect you to an online survey where questions will require you to fill in sensitive personal and financial information under the pretense to confirm your identity.

Posing as a Taxpayer Advocacy Panel

People claiming to be from the Taxpayer Advocacy Panel (TAP) approach you about a tax refund or tax-related issue. Usually, this is a variant of a phishing scam where they try to trick you into providing personal and financial information. The Taxpayer Advocacy Panel never requests and does not have access to any taxpayer’s personal and financial information.

Asking for Your Credit Card or Debit Card Number Over the Phone

Some scammers will cut across the ruse and directly ask for your credit card or debit card number over the phone. The IRS doesn’t call to ask for your credit card number.

Coming to Your Home or Place of Business Posing as an IRS Agent

Some really bold scammers actually impersonate an IRS agent and literally come in person. In the off chance, it actually is an IRS agent request to see their credentials and verify the information by calling the IRS. Also know that actual agents will not demand you pay right then and there. Agents just don’t just drop by. You will get a notice of their visit beforehand.

Threatening to Revoke Driver’s License or Have you Deported

The key to any swindle is to distract the victim enough so they have to make quick decisions without thinking it through. Very often this is done by making outlandish threats such as threatening to arrest you, get you deported, or have your driver’s license revoked. The IRS does not have these powers. As a taxpayer, you have the opportunity to question or appeal what the IRS says you owe.

Ransomware

In recent years scammers have been targeting vulnerabilities in online security by designing malicious software that exposes unwitting customers to data breaches or prevents you from accessing your data. The malware can take over the victim’s computer hard drive, giving someone remote access to the computer, or it could look for passwords and other information and send them to the scammer.

Victims should not pay a ransom as it further encourages the criminals and, in most cases, scammers will not provide the decryption key even after a ransom is paid.

Your Dependent Has Been Claimed by Someone Else

You might be in for a rude awakening when you file your tax return and find out that it has been rejected. This might happen when someone else has already claimed them on another return. Because the IRS processes the first return it receives, if another person claims your dependent first, the IRS will automatically reject your return. In this case, your only recourse is to print out the mail return and claim your dependent and document your claim with the IRS.

Falsifying Income to Claim Credits

Fraudsters will approach and convince you to create income to erroneously qualify for tax credits. This can lead to face large bills to pay back taxes, interest and penalties as well as possible incarceration.

Fake Charities

Scammers love charities. Posing as charitable organizations who are soliciting donations, they swindle tens of millions of dollars every year. Be wary of charities with names similar to familiar or well-known organizations.

Stealing Your Tax Refund

Through phishing, identity theft or some other ruse, scammers will use your personal information to file a tax return in your name. You will only find out until you try to file yourself and have your filling rejected by the IRS. The purpose here is not to pay your back taxes but to pocket your refund.

Not only will you face the daunting task of proving you didn’t file but the IRS will delay your refund. Additionally, they can also open credit accounts, file fraudulent health insurance claims and other financial crimes with your information.

Tech Support Scams

This is often a nifty way of stealing valuable information under the pretense of solving a technical glitch. Scammers will pose as a company you do business with or maybe your internet service provider. They tell you there are viruses or other malware on your computer to sell you a service. The objective here is to steal your credit card number or gain access to your computer.

Remember, don’t volunteer any information. Instead, tell them to give you their contact info so you can call them later to work with them. Call customer service and verify if they actually work there. Sometimes these come by way of pop-up warnings that might appear on your computer screen.

If you suspect there may be a problem with your computer, update your computer’s security software and run a scan. If you need help in fixing your computer get someone you know and trust to help you. Remember software companies offer support online or by phone, check with them first.

Things to Remember

As the adage goes, prevention is better than cure. There is no substitute for knowing what you as a taxpayer have in terms of rights and responsibilities. Some scams can be elaborate and really convincing, and people behind them can be difficult to catch. We all need to always keep our guard up.

Your first line of defense is to stay informed about the latest scamming strategies and have on hand contacts to the IRS helpline. Know what the IRS can and can’t do. Whenever you are in doubt, assume it’s a scam. The IRS has a dedicated Tax Scams webpage where the agency publishes warnings and updates about the current scams that are being used.

A common telltale to any scam is the victims are often confronted with a demand that comes with a sense of urgency. Do not be quick to divulge any sensitive information before confirming those seeking the information are who they truly are. Identity theft is very common, educate yourself on how people are dealing with scams and becoming victims. If you suspect you are a victim of identity theft you can also contact the Federal Trade Commission to file a complaint.

Know What the IRS Can and Can’t Do

Always remember the IRS does not initiate taxpayer communications through email, text messages or social media requesting personal or financial information. An easy giveaway is when the email addresses you as sir, madam or taxpayer. Never click on any links or open attachments claiming to be from the IRS. Never ever respond to unsolicited emails requesting sensitive personal information, scan copies of IDs, bank statements, credit card information or utility bills.

Learn to recognize and avoid phishing emails, threatening calls and texts from thieves posing as legitimate organizations such as your bank, credit card companies and even the IRS. More importantly, never open a link or attachment from an unknown or suspicious source. If you’re not sure about the authenticity of an email, don’t click on hyperlinks.

Use strong passwords to protect online accounts and use a unique password for each account. Use a combination of letters, numbers and symbols. If possible, use two- or multi-factor authentication when possible. Make sure you regularly conduct deep scans of your system to keep your data safe.

There is no foolproof way to ensure you will not fall prey to a scam. But you can prevent unnecessary heartache and pain by filing early. Federal tax season typically starts at the end of January, and most people receive W-2 forms and other required tax documents around that time. When you have everything you need to file, don’t waste any time filing your taxes. Filing early will prevent scammers from filing a return in your name as it will be automatically denied as a duplicate.

Always protect your personal information and that of any dependents. Don’t routinely carry Social Security cards, and make sure your tax records are secure.

Image: Depositphotos.com

This article, “24 Tax Scams to Watch Out For” was first published on Small Business Trends

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Exceptional Auto Parts from Goldfarb & Associates – Business Ideas

March 17, 2020 by Asif Nazeer Leave a Comment

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Are you looking for a top-notch diesel part for your repair shop or automobile? Goldfarb & Associates has what you need.

The company specializes in supplying customers from all over the world with various high- quality diesel parts. What’s more, all the parts they supply are either new, used, or rebuilt. They fit only in diesel engine applications.

RELATED ARTICLE: HOW TO START AN AUTO REPAIR BUSINESS WITH ONLY A SMALL INVESTMENT

Luckily, the company has warehouses, shops, salvage yards, and suppliers all over the world. Therefore, it is easy to get what you want without having to wait. Click https://goldfarbinc.com/collections/turbochargers to explore their extensive online inventory.

In this article,
you will find insights into various diesel parts you can get from this company.

1. Turbochargers from Goldfarb & Associates

If you are looking for a genuine original equipment turbocharger, Goldfarb & Associates will supply it to you. Moreover, the turbochargers they offer are from renowned manufacturers like the Holset, Mitsubishi, Borg Warner, IHI (Clover), Garett (Honeywell), and more.

Their turbo stock is plentiful, and you are guaranteed to find the turbocharger you need. What’s more, you can choose either new or remanufactured parts. For every diesel engine application, Goldfarb & Associates has a turbocharger for it.

For example, you will find a turbocharger for your light-duty pick-up or a passenger car. Additionally, you can find turbochargers for commercial, marine, industrial, heavy-duty, or agricultural vehicles.

The turbocharger applications supplied by Goldfarb & Associates include BMW, John Deere, Komatsu, Poerstroke, Ford, Volvo, International, Caterpillar, Detroit, Hyundai, Audi, Mercedes, GM, Cummins, Chevrolet, Yanmar, Navistar, Mack, Kia, Volkswagen, Dodge, and more.

Plus, even if you don’t know the kind of turbocharger you need for your vehicle, Goldfarb & Associates will help you locate the ideal one. Also, depending on your budget, the qualified staff will assist you in choosing the right remanufactured or new turbocharger.

Photo by Milovan Vudrag on Unsplash

2. Fuel Injectors

Goldfarb & Associates source their fuel injectors from reputable manufacturers like Zexel, Delphi, Bosch, Denso, and Stanadyne. For this reason, the company supplies the best OEM fuel injectors for diesel engines.

These injectors come as either remanufactured or new. You can choose what you want based on your budget and what you need. With the many injectors available in their stock, it is easy to find what you want.

The fuel injectors they have available are ideal for light-duty pick-up trucks, industrial, marine, heavy-duty, passenger cars, and agricultural machines. What’s more, with the help of Goldfarb & Associates, your engine will soon be running again with the replacement of the right fuel injector.

The injector applications offered by this company include Yanmar, Caterpillar, International, Volvo, Kia, Volkswagen, Mercedes, Dodge, Chevrolet, Duramax, Powerstroke, Komatsu, John Deere, Navistar, Mack, Detroit, Hyundai, Audi, BMW, GM, Ford, Cummins, and more.

Moreover, what’s impressive about Goldfarb & Associates is the fact that they will not only advise and supply you with the right fuel injector, but they will sell it to you at an affordable price. Additionally, for their available stock of fuel injectors, this company doesn’t impose a core charge.

3. Fuel Injection Pumps

Might you be searching for top-notch quality original equipment manufacturer (OEM) fuel injection pumps? Then your search ends with Goldfarb & Associates.

This is because the company supplies fuel injection pumps from certified manufacturers like Zexel, Delphi, Bosch, Denso, and Stanadyne. Thousands of these fuel injection pumps are currently available in their stores and warehouses. This means you will easily find the kind of fuel injection pump you require.

If you are wondering if Goldfarb & Associates has the fuel injector pump for your type of automobile, you will be pleased to find injector pumps for various vehicles. For example, Hyundai, Navistar, Audi, BMW, GM, Ford, Volvo, John Deere, Komatsu, Yanmar, Cummins, Chevrolet, Powerstroke, Dodge, Caterpillar, Mack, Kia, Volkswagen, International, Mercedes, and Detroit.

Moreover, the professional staff from this company will help you identify the right fuel injector pump for your car. Then they will supply it to you at a reasonable price whether you purchase a new or remanufactured one.

4. Camshafts from Goldfarb & Associates

Does your engine have problems with opening and closing the valves? Then you should contact Goldfarb & Associates. The company will supply ideal quality camshafts for your engine. If you don’t know what to choose, the experts from Goldfarb & Associates will advise you. They will help you choose the correct camshaft for your automobile.

Nor should you worry about the price. That’s because this company offer camshafts at great prices. You also get to choose between a new or remanufactured camshaft. The company’s current stock has filled all its stores and warehouses with camshafts. It is therefore easy to find the camshaft you need whatever your need and budget.

5. CHRA Cartridges

If you are looking for new, remanufactured, or used CHRA cartridges, you should contact Goldfarb & Associates. They have CHRA cartridges for all diesel engines. Additionally, if you need assistance on whether to choose a new, used, or remanufactured CHRA cartridge, the professional staff of Goldfarb & Associates will be glad to advise you.

Also, you will not only find the ideal CHRA cartridge that suits your needs but also at a pocket-friendly price. This is because available CHRA cartridges in their stores are numerous and come in different sizes and models to fit all diesel engines. Moreover, the applications are ideal for all automobiles; you only need to choose.

6. Delivery Valves

Goldfarb & Associates has thousands of delivery valves in their stores, shops, warehouses, and suppliers worldwide. You don’t have to wait long to get your delivery valve because you can quickly get it from their store near you. Alternatively, you can purchase it online from wherever you are.

Moreover, their friendly and skilled customer service personnel will ensure that you get the right delivery valve for your engine. Plus, you will be able to have it within a short time. It is also convenient buying a delivery valve from them because they have so many different kinds of them as well as various sizes.

Therefore, you will be able to find the ones you need. It doesn’t matter whether you’re working on a diesel automobile or a diesel machine engine. Regardless, you will get a delivery valve suitable for that engine.

Sometimes you may be confused about what delivery valve to choose. In such a case, the Goldfarb & Associates staff will help. For example, they will help you to identify the correct delivery valve for your engine. Then they will advise you about whether to choose a used, remanufactured, or new delivery valve. You can decide based on your model engine, budget, and need.

7. Nozzles

Do you need a high-quality nozzle to control the direction of your engine’s fluid flow? With Goldfarb & Associates, you will get any type and size of the nozzle.

This is because the company sources them from verified manufacturers. Therefore, they have nozzles to fit every diesel engine. It is easy to find the kind of nozzle you need from this supplier, thanks to their current stock, which numbers in thousands.

For all your car or machine models, you will get the correct nozzle to fit your engine. This is true whether your need nozzles for heavy-duty vehicles and machines or light-duty cars.

Moreover, if you cannot get it from a Goldfarb & Associates supplier or shop near you, you have the option to buy online. Just go to https://goldfarbinc.com/collections/turbochargers, then choose the nozzle you need and make your purchase.

What’s more, you will have the part you order quickly. This is because the professional customer service personnel at Goldfarb & Associates will ensure you get the correct type and size of the nozzle you need. Plus, they will have it delivered to you in the shortest time possible.

8. Plungers

Plungers help in unblocking your diesel engine’s pipes. If your plunger isn’t clearing the pipes well, then possibly it is faulty and needs to be replaced. Plungers supplied by Goldfarb & Associates are of high quality. They are ideal for clearing all types and sizes of pipes and drainage systems.

The company obtains their plungers from renowned manufacturers, so they are ideal for any diesel engine model. You can get a plunger for your heavy-duty machine or vehicle or a light-duty truck or car.

If you are not sure of what plunger to choose for your engine model, you need not worry. You only need to contact the skilled staff at Goldfarb & Associates. They will help you identify the ideal plunger for your engine and give you advice about whether to purchase a new, remanufactured, or used plunger.

Also, this supplier will ensure you get the correct plunger at the best price available on the market today. It doesn’t matter where you are. You can easily acquire a plunger from any of their shops, warehouse, or suppliers worldwide. Alternatively, you can order one online through the company’s website.

Goldfarb & Associates for High-Quality Diesel Auto Parts

Goldfarb & Associate supplies only high-quality auto parts to their customers all over the world. As described above, they source their products from renowned and certified manufacturers.

The company’s commitment to quickly supplying high-quality auto parts led them to establish many stores, warehouses, shops, and suppliers globally. You can get any of the parts described above in your country through their various outlets.

Alternatively, you can purchase online through their website. The product will reach you within a short time and will be of top-notch quality. So go ahead and place your order today.

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How Information Architecture Affects Usability – Technology

March 17, 2020 by Asif Nazeer Leave a Comment

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When it comes to digital design, information architecture is all about enhancing the user experience (UX). Your website, software, and app must be designed in a way that is easy for your users to navigate.

The information must be divided into small parts. Also, information should be communicated concisely so the user can find the content they are looking for without any hassle. The process requires you to study your target audience thoroughly, define the context of your business, and provide valuable content.

Just like at the time of building a house, an architect needs a blueprint that has all the details. This includes floor plans and position of doors and windows. Information architecture gives the designer a blueprint for the users’ experience of the website.

The elements of information architecture include search systems, navigation systems, organization structuring, tags, and labeling systems. Information architecture allows you to build a website that is optimized for maximum conversion. Let’s have a look at a few ways in which information architecture affects the usability of your site.

Information Architecture Improves the User’s Experience

The toughest part of redesigning or improving a user interface is to figure out which features are most vital. By developing infrastructure, designers must involve the stakeholders. Usually, however, stakeholders are not familiar with the process of designing.

Still, they can provide you valuable information on how to communicate the content. This allows you to figure out the highlights of the project and lets you prioritize it accordingly as a designer. Information architecture (IA) will enable you to save valuable time while you build an improved product. That is what information architecture is all about.

IA Helps Correct Content Gaps

A designer may not have excellent command over the content he or she is integrating into the website. Still, they still must make sure that there are no gaps in the content. This is where information architecture comes in extremely handy for design professionals.

It provides you with a blueprint that projects content grouping, intuitive control, decision-congestion, recursive paths, and unused areas. According to designers, “IA has a tremendous impact on product design by making it easier for users to find important information.”

RELATED CONTENT: CREATING FOR INSTAGRAM: HOW TO OFFER CONSISTENT AND INSPIRED CONTENT

IA also differentiates between main content and extra information. This helps fill content gaps suitably. Additionally, IA helps enhance the overall quality of your website and improves SEO.

Information Architecture Mental Models and Improved Design

The mental model refers to the intuitive perception of an individual or a group of people. It explains a person’s thought process and how they think something works in the real world.

In simple terms, it is how an individual perceives their surroundings to deduce conclusions. Information architecture helps you understand your target audience’s mental model. This not only expands the designer’s knowledge, but it also allows them to customize a successful user experience.

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14 Ways You Can Transform Your In-Store Experience

March 16, 2020 by Asif Nazeer Leave a Comment

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How to Transform Your In-Store Experience
As online and mobile shopping become ever more prevalent, many brick-and-mortar stores are seeking to offer a truly unique, stand-out experience in order to entice shoppers to make their purchase in-store, as well as ensure they stay satisfied and loyal. To help highlight some of the approaches you can use, we asked members of Young Entrepreneur Council the following question:

“What is one way a company can transform their in-store experience? Why does doing this help?”

How to Transform Your In-Store Experience

Here’s what YEC community members had to say:

1. AR/VR Experiences

“Adding an AR/VR experience wherever possible can be a powerful way to improve customer in-store experience. You can use these technologies to educate customers, entertain them or show them how your product works. You’ll create a memorable experience and help them in their purchasing decisions at the same time.” ~ Blair Williams, MemberPress

2. Loyalty Programs

“Loyalty programs are used by virtually every industry across the board. Depending on the price and products you’re offering, there are several approaches to this strategy. If you sell small-ticket items, consider offering a buy four items, get one free on your loyalty card. If your products are on the high-end, you may want to consider a cashback program per dollar spent.” ~ Chris Christoff, MonsterInsights

3. A Navigable Layout

“You use design to enhance your online visitors’ user experience on your website, so why not do the same for your physical store? Knowing what your customers want and will look for once they enter your store is likelier to lead them where they want to go to increase sales. You can look at your current high sales and place those products at the front of the store, for example.” ~ Stephanie Wells, Formidable Forms

4. Personalized Interactions

“If you’ve visited a Starbucks enough number of times, you’ll find that the baristas remember your name and your frequent orders. This makes for a memorable experience and you can apply this to your own store experience. Train your staff to personalize their interactions with a customer and to remember their preferences. Doing so will make for great in-store experiences.” ~ Syed Balkhi, WPBeginner

5. An Integrated Online And Offline Experience

“Most retail customers research businesses online before stopping in. For some businesses, they book appointments or reservations using an app or visiting the website. Do everything possible to make the online and offline experience seamless. One example is letting people buy an item online and then pick it up in person. This saves time for the customer as well as the business and in-store staff.” ~ Kalin Kassabov, ProTexting

6. Prioritizing Customer Service

“Keep your employees happy. It’s absolutely wonderful to enter a store and be welcomed by people smiling and ready to help you. The energy of people changes the mood of any place completely. In order to achieve this, you must be monitoring your employee satisfaction closely. If they’re happy coming to work, then they will show it and portray it to your customers.” ~ Alfredo Atanacio, Uassist.ME

7. ‘Retailtainment’

“Retailtainment is just what it sounds like: the combination of retail and entertainment. Offering retailtainment to your in-store customers is a great way to bring more excitement to the shopping experience. For example, book stores can bring in authors to sign autographs and talk to readers. Or, a clothing store can hold a live in-store fashion show for shoppers.” ~ Thomas Griffin, OptinMonster

8. Online Coupon Clipping

“Online coupons are great for e-commerce storefronts, but they are just as effective for in-store customers. For instance, Bath & Body Works employees encourage customers that walk into their store to check out their app for some great coupons they can use in-store today. If you want to ensure this strategy, offer first-time customers to download the app for a free gift at checkout.” ~ John Turner, SeedProd LLC

9. Incentives To Keep Coming In

“The coffee shops I frequent all have loyalty programs, the typical buy 10, get one free. It seems so insignificant, but I find myself pleasantly surprised when my drink is on the house. This same approach can be put into other retail settings. For your die-hard regulars give them an incentive to continue coming in by offering them discounts, special events or a birthday reward.” ~ Zach Binder, Bell + Ivy

10. Being Personable

“One benefit in-store shopping will always have over online shopping is representatives who can help customers. Make sure your employees are personable and helpful when working with customers. If you have regulars, make sure you learn their names and their needs if possible. Customers will come back if they can build trust in your employees.” ~ Anthony Saladino, Kitchen Cabinet Kings

11. Adding Offline-Only Value

“Online shopping is becoming more popular and more convenient than ever. One way to enhance your in-store experience is to offer things that cannot be delivered online. If you have a supplement store, offer related services for free in the store such as a free body scan or a dietary consultation. A clothing store may offer free alterations and tailoring. Get creative.” ~ Karl Kangur, Above House

12. Speedy Service

“Thanks to e-commerce and the demand it has created for increasingly fast shipping and services, speed is everything. To make sure your in-store experience can keep up with online shopping, focus on offering fast service. In many cases, making a sale and losing the customer comes down to speed. Designing your store and services around speed is the first step in improving customer service.” ~ Blair Thomas, eMerchantBroker

13. A Shareable, Tech-Driven Experience

“People can now go online and buy products cheaper and with more options than you can have in-store. In an age of endless options, people are starved for unique experiences. If you design a compelling (and shareable) experience of walking into your store and interacting with your products via technology or service design, you’ll have people coming back and bringing their friends.” ~ Tony Scherba, Yeti

14. In-Store-Only Promotional Deals And Demos

“Offer a product or service that is only available in stores. In order to pull people away from online shopping exclusively, you must provide the value they can’t get anywhere else. Look at having promotional deals in stores only or offer a service or demo that comes with each product sold. When you make a product and experience, you expand its value and memory with the customer.” ~ Jared Weitz, United Capital Source Inc.
Image: Depositphotos.com

This article, “14 Ways You Can Transform Your In-Store Experience” was first published on Small Business Trends

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4 Tips to Manage Sales During the Coronavirus Outbreak

March 15, 2020 by Asif Nazeer Leave a Comment

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4 Sales Strategies to Use During the Coronavirus Outbreak

One of the biggest business news stories in the world right now is the coronavirus pandemic, and it’s affecting all kinds of industries from travel to industry events to global supply chains. The stock market has entered a new wave of volatility, prominent business networking events have been canceled or postponed, cross-border travel restrictions are complicating or canceling people’s international travel plans, and the entire country of Italy has shut down because of coronavirus.

In times of crisis, when the news is full of shocking and ominous headlines, it’s important to keep calm and remember that there are still a lot of things that we can control and a lot of ways that we can make a difference. Just like we are all learning how to deal with the virus in everyday life by taking additional precautions like frequent handwashing, disinfecting frequently touched surfaces (like phones, keyboards and doorknobs), and being vigilant about properly covering coughs or sneezes, there are several strategies that sales teams should employ now to cope with the business impact of coronavirus.

Maintaining Sales During the Coronavirus Outbreak

Here are a few key strategies that sales teams should use now to make sure you keep your sales pipelines functioning properly.

1. “Stock Up” on New Business Leads Now

Just like stocking up on supplies that you think your house may need in case of a quarantine, you also need to “stock up” on sales prospects. You should be doing that now rather than later. Devote extra time, effort and resources to prospecting and lead generation, right now, even if you’re currently busy. Even if you’re not in an industry that has been directly impacted by coronavirus so far, there is the possibility that this outbreak could lead to wider and more severe economic impacts. Your business will be well-served by having a deeper pool of prospective clients to work with over the long term. Even if the coronavirus turns out to be a short-term panic, or if it’s worse than expected and the U.S. economy goes into a recession, it’s never a bad idea to invest in a well-stocked pipeline of sales prospects.

2. Reengineer your Solutions to Help with Coronavirus Concerns

Depending on what types of B2B solutions you sell, your prospects might already be having significant pain points and concerns about the coronavirus. Spend some time re-thinking and changing the angle on what are the key benefits of your products and services in a way that is relevant to coronavirus concerns. Is there a relevant sales pitch that you can make about how your B2B solutions can help your clients adapt to coronavirus and key benefits to help them get through the crisis?

For example, many companies are already announcing an aggressive shift toward remote working and encouraging people to work from home. If you sell cloud colocation solutions, refocus your marketing efforts to sell remote access to companies who can keep their offices functioning by having employees work from home.

Lots of other companies are having to cancel travel plans as big industry conferences and trade shows are getting postponed or canceled. If you sell a virtual event platform or collaboration software, this could be a great chance to show your prospects the value of being able to have their most important business conversations online, even if real-life meetings are currently not possible.

The same selling points for your product that already were relevant before the coronavirus might still work, but you might need to slightly adjust your sales pitch to frame your solutions for people’s most urgent concerns. Your prospects might be dealing with several coronavirus pain points, such as…

Worried about possible coronavirus-related disruptions to their business
Adapting to new travel restrictions or coronavirus-related shutdowns in their supply chain
Figuring out how to collaborate with remote workers in new ways
Enhancing their cloud security or business insurance to cope with emerging potential threats

Do any of these pain points sound familiar to you, based on your clients and industry? If so, adapt these angles into your sales pitch. These are all possible angles to show how your solutions can help – during times of coronavirus and once life goes back to normal.

3. Get Creative with Sales Presentations

Coronavirus is forcing lots of businesses to cut back on travel and in-person meetings. That means web-based presentations are more important than ever. Start repackaging your sales pitch into a full-blown virtual presentation. Be prepared to do more of your pitch over the web instead of on-site meetings.

This might require a change in your sales process. Perhaps you are used to doing an initial discovery-type phone call as stage one of your sales cycle, and then your next call would be an on-site meeting. On-site meetings may not be an option, as your potential new client may be working exclusively from home, or just not meeting face to face with anyone until the crisis settles down.

Be ready to get creative and keep your sales advancing by doing things that you never thought possible. Such as…

Taking your client on a virtual factory floor tour (using FaceTime or mobile conferencing apps)
Doing an in-depth product demo that includes your technical team who typically don’t get involved until later in the sale
Sending your client a YouTube video of your product or solution in action, and then talking through it via web conference while watching the video together

Think creatively. Use various collaboration tools. And look for communication apps to talk with your clients. Don’t worry if you can’t be there in real life.

4. Don’t Panic, Don’t Stop Selling

Avoid panic. And stop assuming the sky is falling. Keep selling and prospecting. Lots of people right now seem on the verge of panic about coronavirus. They have stocked up on toilet paper and canned goods. They seem to believe the economy will shut down. I don’t claim to be an expert. But I think the worst fears are overblown. (This article features interviews with actual disease experts. It shares some helpful and calm perspectives on the myths and realities of coronavirus.) Look out for some short-term economic pain. But I believe that we are going to get through this public health crisis without a 2009-style economic crisis.

The stock market reacts to possible risks and uncertainty. Business travel gets canceled. Do you work on Wall Street or in the airline industry or hospitality industry? Then you feel understandably concerned. But the rest of us need to avoid panic. Life may not totally go back to normal right away. So look for ways you can adapt and keep doing business.

Deals may get stalled in your pipeline. But make sure you keep them warm. And keep checking in with your leads. Some companies may hold back on investment until the uncertainty resolves. But look for the first sign that the crisis is ending. You should make up for some temporary losses very quickly.

Image: Depositphotos.com

This article, “4 Tips to Manage Sales During the Coronavirus Outbreak” was first published on Small Business Trends

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Handwritten Notes Will Make Your Business Stand Out – Ideas

March 14, 2020 by Asif Nazeer Leave a Comment

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Photo by Álvaro Serrano on Unsplash

If you want your business to stand out from the crowd, consider the effect handwritten notes will have on business-customer relations. Here are some easy ideas to get you started.

There is nothing more important for a business than
how it treats its customers, from the way it designs its products and services
for their use, to the manner in which it interacts with them in good times and
in bad.

There are many ways to engage with your customers. For example, there are in-person meetings and ever-increasing online communications, to name just two. However, if you want to stand out from the crowd, you should consider the effect handwritten notes have on business-customer relations.

Take a look at these easy ideas you can use to personalize your business-to-consumer relationship with the maximum effectiveness of handwritten notes.

Why Handwritten Notes Work

While modern technology has grown in leaps and bounds in recent decades, it is often used as an excuse to ignore the personal touch a business should have with its customers. For this reason, it is easy for a business to get lost in the white noise of email marketing and social media strategies that have become all too familiar with customers in this day and age.

What customers want most is to know you are going to be available to meet their needs. Writing a handwritten note will help you engage with your customers in a way your competitors are overlooking. Moreover, it will inspire loyalty in a way that mass communications or printed letters will never be able to accomplish.

Add Flair to Direct Mail

There are few challenges more difficult for a business than attaining new customers. However, when you have the opportunity to do so, you need to seize it immediately. To this end, crafting a handwritten note to a new or potential customer on a piece of direct mail is a great way to let them know that doing business with you is personal. What’s more, they will know right away that attention to detail is a high priority to you.

RELATED ARTICLE: SELL MORE WITH A MARKETING CAMPAIGN THAT INCLUDES DIRECT MAIL

When sending out a letter to a prospective client, make sure you make it easy to read. Therefore, write in short paragraphs and use bullet points when applicable. What’s more, stay focused on the main thing you want your customers to know about your business. Recalling a story about them or a customer in a similar situation will help them pay proper attention to what you have to say.

Photo by Giftpundits.com from Pexels

Send Handwritten Thank You Notes to Customers

Although getting new clients is essential to any growing business, it is just as valuable to ensure your current customers are satisfied. One big part of customer satisfaction is reaching out and letting them know they are important.

A benefit of a handwritten thank you note is it can be sent at any time, whether a special holiday is coming up or after you’ve had a recent meeting and you would like to have a follow-up.

When sending a thank you card to a current customer, keep it simple. Still, you can add a personal touch. Include a handwritten note to let them know you are thinking about them and that your relationship with them is meaningful. Don’t forget to start with a warm greeting. Then mention why you are thankful for their business and close with warm wishes.

Customers Will Remember Your Handwritten notes

No matter the occasion, sending a handwritten note can help your business make an impression. Importantly, it personalizes your interactions with customers. Make the most of your opportunities by taking these examples and making them your own.

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The Most Common Workplace Lie and Reasons Employees Fib at Work

March 13, 2020 by Asif Nazeer Leave a Comment

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Reasons Behind Fibbing in the Workplace

A recent survey has found that fibbing in the workplace is much more prevalent. Some 83% of people working in HR say they lie in the workplace according to Viking. This suggests HR staff are more likely to lie at work, outstripping other professionals.

Reasons Behind Fibbing in the Workplace

HR professionals would tell white lies to avoid socializing (25%) with fellow colleagues to avoid awkward conversations. Additionally, they would make up false excuses for not answering phone calls (22.5%).

IT and Telecoms workers (76%) come in second among those who lie in the workplace followed closely by those working in Arts and Culture coming third with 72%.

The survey of UK based employees cites that overall, 69% of workers have lied at work before. The most common fib told was lying about the reasons for taking time off (26%). Some have attributed to using the time off for job interviews that they did not want their employers to know about. Others have lied to avoid disclosing about sensitive appointments they did not wish to make known.

Though lying is frowned upon, some come with good intentions. Across the board lying to make a colleague to feel better (58%) is the most common lie in the workplace. Others include lying about liking the employer (58%); liking the company (54%); lying to a client (30%); or lying on their CVs (29%).

Who Fibs the Most

Younger generations seem to lie relative to others. Over three quarters (76%) of Millennials (25-35 year olds) have lied at work. While only 56% of over-55s, or Baby Boomers have said they previously told a lie in the workplace. Surprisingly enough 38% of HR staff say they think lying on a CV is acceptable and 30% of them admit to lying on their own applications.

In order to snag jobs in a competitive market lying has become a recourse. Gen Zs (30%) and Millennials (33%) have embellished their CVs, compared to just 18% of Baby Boomers.

Furthermore, asked whether they’d take the blame for a manager’s mistake, the generational gap persists. With 32% of Gen Z and 28% of Millennials saying that they would accept fault, compared to just 11% of Baby Boomers.

Here too HR professionals have some surprises in store for us with 48% of them saying it’s acceptable to take the blame for a manager’s mistake

“As flag bearers of honesty and morality in the workplace, we certainly didn’t expect to see HR professionals leading the way when it comes to lying at work”, said Bob Huibers, Viking’s Marketing Executive, in the emailed release.

Huibers noted against the background of increased focus on mental health and wellbeing HR staff should not compound the problem by being complacent. He advises the tradition of toeing the line needs to change so that employees can feel supported and protected by their HR department.

Huibers puts forwards three remedies to instill in the work place to drive our deceit: management to lead by example; call out liars; and encourage honesty.

The Value of Having an Honest and Transparent Workplace

Having an honest and transparent workplace helps provide trust, provide a higher level of ethics and more employee engagement in the workplace. These help in bringing about better workplace engagement. Businesses with highly levels of employee engagement experience several positive outcomes. This includes a motivated and productive staff.

Health wise an engaged workforce will not struggle with depression and anxiety that come with low engagement. This in turn will lower turnover for the organization. This means less absenteeism and less sick days taken.

Engaged staff will also work towards meeting customer satisfactions by being more assertive in their tasks and work towards fulfilling the strategic goals of the business.

Ultimately it will translate to higher levels of productivity and profitability. Low employee engagement on the other hand can spell disaster for your business. Staff might be less motivated to do their job which in return affects productivity as well as drive away clients.

Creating an Honest Business Culture

Irrespective the size of your business or the line of business you are in honesty in your work culture should be a key pillar. The culture of your business is all about the values and beliefs that drive everything you do. Starting from what products or services you offer to how you treat your customers.

As a business owner and as a leader it is important you place honesty as part of your culture. Honesty can create the kind of work culture in which your employees feel empowered and validated.

A culture built on honesty helps foster workplace behavior and activity that is consistent regardless of external influences. In other words, your employees will behave with a consistent code of ethics regardless of the circumstances evolving outside their purview. Your human capital which is your staff will remain respectful and attentive even when faced with a rude customer that is in the wrong. This will help engender loyalty among your customers and help you remain profitable.

Image: Depositphotos.com

This article, “The Most Common Workplace Lie and Reasons Employees Fib at Work” was first published on Small Business Trends

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A Pattern to Guide Your Trades – Opportunity

March 12, 2020 by Asif Nazeer Leave a Comment

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Photo by Bash Fish on Unsplash

Did you know there’s a technical signal that can alert you to a dramatic change in the markets? If you’re a Forex trader you really need to know about this signal. It’s called “head and shoulders,” and you can use it to better forecast the markets and improve the success of your trades.

RELATED ARTICLE: WHY DOES TECHNICAL ANALYSIS WORK?

What Causes a Change in the Markets?

If you’ve been trading Forex for a while, then you know that a change in the market in either direction represents an opportunity for you. If you’re smart about it, you have learned to stay alert for such changes, and you use a variety of technical signals to do so. In this post, we take a look at one of those signals, called head and shoulders.

Generally speaking, the markets change direction when governments make changes to their monetary policies. More rarely, changes in the markets happen when an unexpected world event happens. For example, this might be a sudden outbreak of violence in a sensitive area of the world, or it might be the onset of a pandemic.

How Can This Signal Help a Trader Remain Vigilant?

The head and shoulders signal can be a valuable tool when you’re trying to stay on top of a rapidly changing market.

For example, if you see a head and shoulders signal such as the one shown here, you can predict with a good deal of confidence that the market is headed for a bearish reversal. In other words, the trend has been moving in an upward direction, but it is about to reverse course. This might mean a short-term change, or it could mean a long-term change.

An Inverse Head and Shoulders Signal Means the Opposite

On the other hand, if you see a signal that looks like the reverse of the one above, as shown below, it means that the market is likely headed for a bullish reversal. This pattern is called an inverse head and shoulders signal.

An inverse head and shoulders signal always forms at the bottom of the chart, while the standard head and shoulders signal forms at the top. Both patterns signal a dramatic shift in pricing.

Characteristics of Head and Shoulders Patterns

When a reversal is taking place, prices tend to correct in the opposite direction for a short time. This leads to a zig-zag pattern that is easily recognizable if you know what to look for. For example, the head and shoulders pattern has three visual characteristics that you can learn to recognize:

When the price is trending higher, the signal forms a peak. Then it declines to where it was before. This forms the left shoulder of the pattern.
Next, the price surges up again. Here, it becomes more elevated than before and forms a new, higher peak. Then it falls back to its previous base, forming the head.
The price goes up yet again. However, this time it only comes up to roughly the same level as the left shoulder. Finally, the price reverses again and falls back to the level of the base support. This forms the right shoulder.

Experienced Forex traders refer to the base support of the shoulders as the neckline. When a bearish break occurs after the right shoulder shows up, this is called a neckline break.

How to Trade the Head and Shoulders Pattern

You can choose to trade this pattern either conservatively or aggressively. If you’re a conservative trader, you will probably wait for confirmation that you have seen a neckline break. Then you would open a trade in the same direction as that break.

On the other hand, if you want to address your trade aggressively, you might get into a trade while you believe the neckline break is occurring. However, this can be risky. This is because you might be misreading the charts, and a neckline break might not be occurring at all.

To be clear, a neckline break will only happen if prices are moving in a bearish direction just after the completion of the right shoulder. In other words, this will only happen in the case of a standard head and shoulders pattern.

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How to Accept Bitcoin in Your Online Business – Online Businesses

March 12, 2020 by Asif Nazeer Leave a Comment

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Photo by Aleksi Räisä on Unsplash

Bitcoin is growing more popular by the day, and its future is brighter than ever. Moreover, it holds significant benefits for businesses. For example, the cryptocurrency can cut costs linked to transactions. Have you been thinking it’s time for your online business to accept Bitcoin? This article sheds light on moving your online enterprise toward accepting this cryptocurrency.

Why
Businesses Accept Bitcoin

One of the primary reasons that businesses begin assimilating Bitcoin into their payment means is that it reduces transaction charges. For example, Bitcoin can decrease the fee for credit card processes to less than one percent.

Another factor is that this cryptocurrency does not have charge backs. Instead, it has irreversible transactions. As such, it automatically shuts out the returns or charge backs that occur with bank dealings and credit cards. In short, there are no disputes about accepted Bitcoin payments.

Worldwide Transfers and Faster Access to Funds

Also, Bitcoin enhances worldwide transfers. This comes at a time when small e-commerce retailers, as well as other enterprises, are refraining from putting their services and products in the international market due to costly fees in transnational transactions.

However, Bitcoin lessens the high cost of global operations through facilitating faster, cheaper, and easier cross-border payments. Bitcoin further offers some protection from identity theft that banking services and credit cards fail to provide.

Lastly, having finances available at once is crucial to the existence of most small enterprises. Compared to credit card payments, Bitcoin payments make funds available to your business in a shorter time.

Regulations Linked to Accepting Bitcoin

If you have a standard business and wish to begin accepting electronic currencies like Bitcoin or other cryptocurrencies, you have to think about the legal side of this decision. Therefore, before starting the process, gather all relevant data regarding Bitcoin legalities.

Additionally, learn about the lawfulness of Bitcoin by state. To this end, it will be important to get assistance from an accountant or attorney and involve them in your decision.

How to Start Accepting Bitcoin

To begin accepting Bitcoin in your small enterprise, look for the most viable option for the kind of enterprise you own. At the moment, there are many methods with which businesses can begin accepting Bitcoin. The most straightforward options will simplify your accounting process.

For example, payment processors such as Multibit will let you begin accepting Bitcoin right away. Alternatively, open an account at Blockchain.info, where you can initiate accepting Bitcoin on your own.

However, most experts recommend starting with payment processors when you’re new to accepting Bitcoin. This is because a payment processor will help to shield you from Bitcoin’s volatile fluctuations.

Taking Bitcoin as an Individual

If you are uncertain about the suitability of accepting Bitcoin for your business, set up an account as yourself with a reputable site that handles Bitcoin exchanges. Among the well-known exchanges are Huobi, Bitfinex, BTC-E, BitStamp, and Kraken.

Next, download wallet software such as MultiBit. This is among the most popular of the desktop Bitcoin wallets. Others include Armory and Electrum. All three desktop Bitcoin wallets have a similar process.

RELATED ARTICLE: THE BEST CRYPTOCURRENCY WALLETS FOR BUSINESS

For instance, MultiBit is a Bitcoin wallet that is simple to use and enhances sending or receiving payments in the form of this virtual currency. The main benefit of MultiBit is that it can operate without downloading the whole Bitcoin blockchain.

It takes a few minutes to install MultiBit. After that, you can transfer Bitcoin payments from any person who has a Bitcoin address. It is always essential to consider security as a top priority and always lean on the side of caution. So adopt strong passwords for encrypting your Bitcoin wallet.

Making Use of Payment Processors

If your selling process is too complex to allow the direct payments of Bitcoin into a wallet, or if you run multiple dealings within your business hours, you can opt for a payment processor. Some of the popular ones include Coinbase and BitPay. Keep in mind, though, that services rendered by payment processors come with percentage fees or monthly charges.

On the other hand, when compared to PayPal or credit card charges, the prices from payment processors are by far less expensive. Besides, payment processors apply their technology, which makes it possible for you to send invoices via email, establish a point-of-sale system, or even add a shopping cart plugin to your online store. Payment processors also come in handy when looking to change Bitcoin earning into fiat currencies instantly.

Tell Your Customers You’re Now Accepting Bitcoin

Whether you are running an online platform or a bricks-and-mortar enterprise, you must tell your clients about the new payment method you are now accepting. For instance, in your business blog, you could explain the reason for the recent move to accept Bitcoin as well as its effect on your enterprise. If you have a physical location, you could put up a noticeable signboard close to the entrance as well.

Bitcoin as the Future of Online Gambling

In the coming years, you may be paying for online casino games with Bitcoin, provided the sites continue assimilating this payment method. With the excellent value for Bitcoin, a famous online booker, Betway, has not been left behind. For example, it provided odds on events linked to Bitcoin around the likelihood of McDonald’s accepting this virtual currency.

As soon as you assimilate the new payment means to your business, it would be best to put the word out to your clients that you now accept Bitcoin. You can include this information in your blog posts as well as on your website.

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