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You are here: Home / 2020 / Archives for January 2020

Archives for January 2020

Global Trends – Running Your Business

January 17, 2020 by Asif Nazeer Leave a Comment

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What is a full stack development team, and how can you build a team that suits your business?

The complex and demanding nature of software and web development environments demand expertise in multiple areas. Consequently, the need for a full stack team is now a top global business trend.

According to the US Bureau of Labor Statistics, the compound annual growth rate (CAGR) for full stack developers will grow about 13% through 2026. This growth is much higher than it is for other roles in the software development industry. In short, these talented individuals are in demand. 

Let’s talk about what a full stack team is and look at what you need to do to build a team that best suits your business.

What Is Full Stack Development?

Full stack development refers to comprehensive client-side and server-side software development. In other words, full stack development deals with software development for browser, database, and server. Therefore, a full stack developer must have a comprehensive knowledge of all layers of software development.

To qualify as a full stack developer, a software engineer should have command over front-end browser technologies like JavaScript, HTML, CSS, Angular JS, React, Vue, and JQuery. Such engineers must also know server technologies such as Python, PHP, Node, and ASP. Lastly, a full stack developer should have expertise in database technologies like MongoDB, SQL and others. A good full stack developer can develop a complete software program, integrating all development areas. 

Full Stack Development In The Modern Market

The role of a full stack development team is very important in modern software development projects. This is especially true for web development projects. The modern, single web application is complex and demands features and capabilities that the end-user wants. As such, a full stack web developer knows all layers of software development, so they can create an integrated solution to fill a company’s needs.

A full stack development team allows businesses to have complete control over software development and development cost. Such a development team provides a company with a competitive edge. Consider these benefits of employing a full stack development team:

  • The ability to provide a comprehensive solution to complex problems
  • Reduced cost of software development
  • Faster delivery of projects and releases
  • Effective communication and coordination
  • Easy to troubleshoot the software issues and modify the code 

Building Your Team

As a business owner, you must employ experts who work within multiple domains. For instance, your total staff will need to provide software development, human resource management, legal support, social security reporting, and much more. A full stack development team will provide your company with this variety of expertise among fewer employees. In order to build the best team for your company, consider these tips.

RELATED ARTICLE: IT TEAM SUPPORT: GETTING VALUE FOR MONEY

Maintain Technology Stack Skills

Most importantly, you must carefully assess the requirements of your projects and choose the right technologies for your full stack development projects. You should make a comprehensive list of technologies that you want to use in your development project. Then, hire a team that has complete command over the technology stack you have identified. 

You need to ensure that your team can produce on server-side, client-side, database, and software design technologies. Therefore, make sure your team has the skills such as HTML, CSS, JavaScript, popular JS frameworks, Python, PHP, Ruby, Java, C++, server-side JS frameworks, MongoDB, MySQL, SQL, Chrome, Mozilla Firefox, UI/UX, testing, and others.  

Cost Considerations

The average cost of hiring a single full stack developer is much higher as compared to other software engineers, but the overall benefits are also higher. Therefore, the salary of a full stack developer ranges between $44,000 and $111,000 per annum. Total salary varies based on skills, qualifications, and experience. However, the average cost of building a full stack team should be always less than average development cost anticipated by individual developers.

A Backup Plan

There is an acute shortage of all types of software developers in the market. The shortage of full-stack developers is more severe. In addition, a huge demand is emerging in the marketplace. In such situations, it is very difficult to retain your tech-talent. So, always prepare a backup for any kind of switching of tech resources from your team.

Quality Over Cost

The cost of the full stack development is increasing due to increasing demand. The number of full stack developer vacancies is projected to cross 853,000 by 2024 from just 135,000 in 2019. Though the competition is high, always choose quality tech-talent.

full stack development team

Combine Experience And Location in the Development Team

To make a better team, choose a mix of experience in recruiting members of your full stack development team. You can reduce the cost and maintain good quality by hiring human resources from remote locations among those with a variety of experience.

Final Takeaway

Hiring a full stack developer team offers numerous advantages to small and medium-sized enterprises for achieving the desired business goals. Consider building your team now in order to experience growth for your business.

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How a Great Idea and Just $500 Launched a Powerful Network of Entrepreneurial Women of Color

January 15, 2020 by Asif Nazeer Leave a Comment

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Here’s the story of how Aisha Taylor Issah founded Sistahs in Business Expo.


January
15, 2020

8 min read


At a September street fair in Jersey City, N.J., Aisha Taylor Issah knew she couldn’t run from her idea anymore. 

About a year before, she’d first had the idea to create a space to help women of color showcase their businesses while also providing them with resources and tools to help them grow. Issah says she avoided the idea for a while — she wasn’t too keen on starting another business, since she’d co-owned a career consulting and recruiting firm for more than 15 years. But it wouldn’t leave her alone. Everywhere Issah went, she says she met more women of color working on great ideas, brands and projects, and many of them shared a similar struggle: They wanted to participate in business events and expos to grow their businesses, but they found them to be cost-prohibitive. 

Image Credit: Courtesy of Sistahs in Business Expo

For Issah, the Jersey City street fair sealed the deal. She saw so many women of color showcasing their businesses and interacting with customers that she felt she couldn’t ignore her idea anymore. Beyond a seasonal street fair, she wanted to launch an expo catering specifically to this demographic that occurred more often and in more locations. After returning home that day in September, Issah began her search for venues, and a month later, she put down a $500 deposit on an event space. She figured that where there’s a will, there’s a way, and she decided to figure out the rest of the costs as she went. Let me really take a stab at this, she remembers thinking, and see what happens. 

Starting with the expo’s first event series in 2018, Sistahs in Business has operated in four cities: Newark, N.J.; Columbia, S.C.; Philadelphia and Atlanta. To keep the weekend programming accessible, costs for one-day tickets range from about $10 to $25. 

Entrepreneur chatted with Issah about her experience as a founder, what it’s like creating programming for a demographic she’s passionate about and the top piece of advice she’d give to soon-to-be entrepreneurs. 

This interview has been edited for length and clarity. 

How did you choose which cities to spotlight in hosting the conference? 

We officially launched it in October of 2017 and held our first tour in 2018. So we toured four cities in 2018 and the same in 2019. Choosing the cities was a combination of both research and gut — knowing the market and, although entrepreneurial women of color really are everywhere, knowing where we might find the highest concentration. I also wanted to pick markets where we at least had some type of footing or connection so we wouldn’t be going in completely blind. We started in Newark, New Jersey — I live in the area, so that was a great location. 

How did you take your own experience with similarly sized conferences, expos and trade shows and use that to inform your approach to Sistahs in Business? 

We were intentional about opening a space that was accessible to all business types. Also, through my own experience and conversations with others who had been to events like this, I knew that in many cases, there are a lot of things competing for your attention in different spaces — speakers, workshops, entertainment — and that can take away from your ability to engage with consumers as a vendor. 

At our expos, people can be talking to vendors or engaging with customers and still hear what’s happening onstage. Finally, we knew we wanted the content to be high-quality, so all of our speakers, presenters and panelists are entrepreneurs themselves and can speak to our audience from experience. 

Image Credit: Courtesy of Sistahs in Business Expo

Let’s talk about the training you provide for entrepreneurs. What does it entail, and how long has it been up and running? 

Our university, the teaching arm under our foundation, is a 501(c)3 nonprofit entity. We provide training, resources and other information to business owners in a tangible way. At the expo, you can only glean so much — it’s high-energy, there’s music, there’s shopping. So we really wanted to have dedicated time for women of color business to be able to learn and apply what they’ve learned. So the university was launched as a way to solve that issue. So far we’ve had about four or five offerings, including marketing for vending events, legal tips and strategies for your business and an in-person event in Newark on business opportunities for women in CBD. 

How did you decide on the programming for your audience? 

It’s tricky because we can’t just think of ourselves as women of color businesses. We want to be on the same playing field with everyone else. So that means we need the same resources, the same information: “This is what you need to do to grow and scale your business, period.” But it depends on the topic. And there might be some spaces that are harder for you to get into because you’re a woman of color, so it’s about figuring out how we can make sure that you have everything that you need in place — taxes, accounting, legal structure, trademarking — so that no one can discredit you in saying you didn’t have everything together. We’re already at a disadvantage, so we want everyone to be able to do the best they can from the business side to be sure they’re ready for those opportunities and doors when they do open. 

In terms of representation, it’s important to see someone who looks like you doing what you want to do so that you know it’s possible. And we do that not just in our courses, but also at our expos. The speakers and panelists are people who look like our audience, who have been through similar situations, who have been able to overcome the same hurdles as an entrepreneurial woman of color. It’s really key for people to begin to think bigger and not believe they always have to be a small mom ‘n’ pop shop. They see there are women of color who are millionaires and investors themselves doing really great work. It’s the mindset of: If they can do it, so can I.

Image Credit: Courtesy of Sistahs in Business Expo

Which expo speaker or course instructor stands out most in your mind? 

One of the most touching moments for me was our keynote speaker for Atlanta: Cynthia Bailey from The Real Housewives of Atlanta. In addition to being a supermodel and reality television star, she’s a boss entrepreneur with several brands — the epitome of a successful woman in business. One participant asked how she finds balance between being a model, business owner, mom and, soon, a wife. Her answer was honest and transparent. I remember her saying that there really is no such thing as balance, that a lot of times she felt she maybe hadn’t done her best at that, particularly when it came to motherhood, since she had a young daughter and had to be away a lot for work. But she was working towards a greater goal: to provide a legacy for her daughter. 

What’s the number-one piece of advice you’d give to other people who are trying to launch their own business or event series? 

You really need a strong team. An undertaking like this is huge. It’s a lot of work to enter into just one city, and for multiple cities? I don’t know what I was thinking. It’s a lot. So my team is key to our success. Many times, when people start businesses, they think they can do everything themselves, but I learned very quickly that I could not. The key is surrounding yourself with people who support you, are skilled and can help you bring the vision to life. So that’s my biggest piece of advice: We can’t all be Superwoman or Superman. Yes, your business is your baby and your brainchild, so you try to oversee it and make sure that it succeeds. But you have to be willing to delegate and trust others to help you make it happen. 

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Is Pay-Per-Click Advertising Good for Business? – Marketing

January 11, 2020 by Asif Nazeer Leave a Comment

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SEO dominates the world of organic online marketing. However, pay-per-click (PPC) advertising still has a place in business marketing, even in 2020. PPC allows online searchers to find products and services through targeted ads and links. This type of marketing may once have been seen as less effective than SEO. However, it’s more sophisticated—and probably more effective—than ever before.

It’s important to say that pay-per-click advertising might not work for all businesses or entrepreneurs. The same goes for many other types of marketing. But PPC marketing appeals to a certain kind of searcher and to pitch a certain type of product. If you’re considering trying PPC for your business, you may wonder whether or not it’s going to be worth your time and money.

FEATURED ARTICLE: MARKETING CONTENT STRATEGY – 8 TIPS FOR SUCCESS

Let’s consider which types of businesses can most benefit from PPC.

Small Businesses

PPC advertising is fantastic for helping start-ups and small businesses to get off the ground. Pay-per-click helps immensely to push products to relevant groups. It can also help with brand recognition. PPC delivers exceptional results to local customers, too. So PPC is the best tool for tackling a specific niche without extra time and effort.

PPC is a great playground for marketing strategies. Partnering with a company offering PPC consultation, known as white label PPC, allows you to set up a flexible plan of action. This means you can adjust and enhance your advertising and approach depending on how well your campaigns perform. PPC experts can adjust your campaigns mid-flow if needed. Unlike print advertising, online marketing is easy to fine tune, and problems are inexpensive to remedy. 

Pay-Per-Click In The Niche

PPC advertising targets specific phrases and keywords online. Therefore, it meets specific needs. For example, if you provide a personal service that’s otherwise unheard of in your area, targeted PPC enables you to approach people who are looking for the specific services you supply.

Without PPC, you risk falling behind more generic stores and services. This is especially true if you leave everything to SEO (search engine optimization). PPC lets you target specific needs and niche concerns so you can turn a lead into a customer quickly.

Single Lead Success

PPC is an especially good option for businesses that can benefit greatly from a single sale. While PPC doesn’t function well for broad category selling, it can really increase your marketing success in niche markets. PPC is ideal for specialist services and for generating leads to inspire customer loyalty.

For example, luxury items, vacations, or even legal services demand high monetary investment from consumers. Therefore, their successful sale instantly outweighs the costs of a basic PPC campaign. On the other hand, if you can expect only a small margin of profit between PPC expenditure and consumer revenue, then it’s probably worth looking at other advertising options.

If you offer a service or a product which people are likely to invest in long-term, a single PPC ad is probably going to pay off. Therefore, consider this form of advertising worthwhile if you have long-term, high-margin revenue to pull.

PPC For Every Business

The fact is it might be a little shortsighted to suggest PPC will only work for specific types of businesses and services. PPC works wonders for a variety of niches and specialties. While generic and larger brands can benefit through SEO alone, PPC offers a lot of support to smaller or growing firms.

pay-per-click ppc advertising
Image by mohamed Hassan from Pixabay

Perhaps you run a small workshop and might be looking for clients who need help with woodwork. Maybe you operate a car repair clinic and want to target people who have cars with faulty carburetors. Or perhaps you sell delicious pastries and desserts in your local area. Whatever the case might be, PPC can work well for your business.

Don’t be afraid to try PPC. It still has a place in modern digital marketing.

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Uses and Technology – Technology

January 8, 2020 by Asif Nazeer Leave a Comment

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Real-time transcription is the process of typing live speech as soon as it is spoken. This process is in contrast with transcribing recorded audio. One of the most common examples of this type of transcription happens in a courtroom.

Court reporters, or stenographers, are responsible for verbatim transcription of court proceedings. They do so by utilizing real-time transcription software and specialized keyboards. Increasing attention on accessibility for video and audio content has led to a need for real-time transcription in broader contexts.

Types Of Real-Time Transcription

In addition to courtrooms and other legal settings, real-time transcription now appears in many common venues.

For instance, broadcasting live feeds through the internet is becoming increasingly popular. As such, many companies that publish content such as podcasts, webinars, and press conferences employ transcription services to produce text transcripts of their programs. These records are also essential to providing an accurate report of company activities.

Likewise, transcription is in demand for television and entertainment industries. Sporting events, news shows, and special broadcasts use real-time transcription called captioning to improve the experience for viewers.

While broadcasting, television, and entertainment certainly provide a large share of real-time transcription, there are other practical uses of transcription. For example, educational institutions often require transcription services for students with disabilities. Additionally, companies of all sizes and industries produce printed transcripts of audio and video recording.

Transcription Innovation

Transcription may appear to be a straightforward process. However, the skill involved in human-produced real-time transcription is extensive. Technological innovation makes transcription more widely available. Today, many modern transcription services make use of artificial intelligence (AI) to recognize speech and transform it into text.

RELATED ARTICLE: HOW AI IS REVOLUTIONIZING 5 INDUSTRIES

Using artificial intelligence software is valuable for users in need of real-time transcription. AI software increases accuracy. Also, AI programs produce transcripts faster than human-based transcription. Here are additional examples of how such programs are used:

  • Live videos captioned real time
  • Live captions for conferences, events, and other speaking engagements
  • Business meetings, phone calls, and training sessions instantly transcribed for archiving
  • On-location transcription for emergency briefing and announcements

Businesses can also consider other uses for transcription, such as

  • Monitoring customer support calls
  • Producing analytics based on text transcripts
  • Typing using voice commands
  • Archiving and indexing for easy retrieval using keywords
real-time transcription on phone
Photo by Joey Huang on Unsplash

Speech recognition technology will evolve in the years to come. Even tech giants like Google are already capitalizing on the convenience and benefits of AI transcription.

Indeed, manual transcription using a person is still a reliable solution for providing real-time transcription. However, there is no doubt that AI is transforming live transcription for the better.

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The New Era Of Professional Coaching – Business

January 7, 2020 by Asif Nazeer Leave a Comment

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Legendary singer Bob Dylan put it best with his song way back in 1963; the times they are surely changing. New technology is paving the way for disruptions in the business world. The disruptions are not just impacting business practices; they are impacting the future of work as well. Such changes are giving rise to a new breed of entrepreneur, the solopreneur. 

Feature Photo Credit: www.unsplash.com

Startups and lean businesses are quickly becoming the new kid on the block. More and more investment dollars are being poured into early-stage businesses that are tech-oriented, into digitization, and focused on innovation. This is fertile soil for solopreneurship among a new generation of business professionals.

Rise Of The Solopreneur

A solopreneur is an entrepreneur who is not looking to build a fleet of employees or a conventional company. Through their connected network(s) they might be part of a virtual ecosystem (of freelancers, coaches, consultants etc.) that builds human resource capacity as projects develop. 

For example, a consultant who is specialized in digital marketing for banks may contract with a financial institution, hiring only any additional colleagues as needed for a specific project. When work/projects come their way they employ people who are savvy with respect to key digital niches like (SEO, SEM, Content, Creative etc.), but do not take on or manage long-term employees.

A solopreneur realizes that hiring a fleet of employees under them is not very scalable in a project-based environment.

What The Numbers Say

According to recent stats, there will soon be around 27million self-employed professionals in the US alone. That is a staggering number and one that seems to be growing quickly. The increase of uncertainty in the job market and the fear of disruption prompt many to reinvent the way they work. In fact, they reinvent themselves.

Entrepreneur-minded people believe that they are better off working for themselves. A solopreneur model allows professionals to better manage the workflow and their financial goals. This sort of independence, while attractive, comes at a price. That price can be very high if you are not aware of your surroundings

Understand Your Environment

First, a solopreneur (or anyone else) needs to be aware of the market in which they are trained and skilled. Before starting a new venture, you must assess the potential of the larger market. 

RELATED ARTICLE: HOW GOES THE MARKET? IT’S RUNNING IN CIRCLES!

For example, a business coach’s experience is primarily focused on working with insurance firms. He had worked in the industry and knew the ins and outs enough to build a solid reputation. He must ask himself if his current environment provides him with ample opportunity to build a sustainable practice. Then, is the market able to support expansion? 

With respect to his region, insurance was the slowest growing industry (not a major contributor to the GDP). So, after some analysis, he was able to position himself as a business coach across both the financial and insurance sectors. Because of his analysis, he was prepared to further develop his niche and expand into other relevant verticals as well.

Understanding your market environment can make the difference for success.

Marketing Your Solopreneur Services

In order for a business coach such as the one mentioned above to be successful, the solopreneur must get more coaching clients. In smaller networks, positive reviews and word of mouth referrals can work wonders for your business. Direct marketing and offering free consultations also set you apart from the crowd.

Understand The Technology Out There

The next few years are likely to welcome new technology. Countless people fail at their key consultant areas because they don’t anticipate the next wave of automation. When this happens, the solopreneur can find that their consulting niche has ceased to exist.

Solopreneur technology
Photo by Franck V. on Unsplash

Solopreneurs must establish a smart work ethic. For example, solorpreneurs must make a habit of watching for new technology that impacts their area of expertise. Work with clients using scheduling tools and automate as much of your non-core process as possible. This will help you scale much faster.

Conclusion

In the world of solopreneurship (coaching/mentoring/consulting), the right set of skills can set you apart from the pack. That is all it takes to be a success. Therefore, in this highly competitive and highly unpredictable world of business, you must work smart and hustle hard to get to the top.

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Strategy and Leadership When Competing in the Age of AI

January 5, 2020 by Asif Nazeer Leave a Comment

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Freshness

Usefulness

Summary

An academic look at artificial intelligence for business. It contains research and case studies on how to incorporate AI into your business.

Strategy and Leadership When Competing in the Age of AI

Allow me to introduce you to the phrase of the decade. That’s AI (Artificial Intelligence) for business.

Artificial intelligence (AI) has infiltrated our lives like some form of body snatcher. It imbues previously inanimate objects like refrigerators and stereos with seemingly sentient attributes. They leave us feeling both impressed and unsettled.

Competing in the Age of AI

As small business owners, we straddle the intersection of user and creator.  As users of technology, we might enjoy the convenience that AI brings to our lives. “Alexa, order a half-gallon of milk.” Or “Siri, schedule an appointment with John Smith at 2 pm on Wednesday.”

As creators of products and services, we are thrust into a world of technology. It’s much easier to use than it is to integrate into our business. So the consumers of our products and services can experience that same level of convenience.

What’s the Impact of Artificial Intelligence on Small Business?

Artificial intelligence is disrupting. And it transforms how companies operate.  Larger companies have the technical resources to meet this new demand. But small businesses are at risk of being left behind.

Let’s start with retail. There are over Artificial Intelligence across the United States, according to the NRF.  And then there’s Amazon.

One of the most common complaints among Main Street retailers is that customers come into their store to touch, feel and try their products and then buy them at a discount on Amazon.

One way those retailers are “fighting back” is by creating an online store on Amazon.  But is that all a small business can or should do?

How Can a Small Business Compete in the Age of AI?

To answer that question, I turned to a new book,  Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World by Marco Iansiti, Karim R. Lakhani. This book describes the implications of artificial intelligence for business.

The authors focus primarily on larger businesses and brands, but there are plenty of lessons here that a small business owner can appreciate.

The first is to re-think how your business is structured and begin incorporating data and digital networks into your business model.  The book provides examples from well-known companies such as Pelaton as well as global company examples.

In the “AI Factory” chapter, you’ll begin to understand that the true power of artificial intelligence lies in helping your customers make better, faster decisions and choices.  Netflix is the example they use that we can all relate to.

Security isn’t a sexy topic, but it’s one that every business will need to embrace. Even though you, as the owner, are dedicated to running your business with integrity, there are forces outside your organization looking for data vulnerabilities.

Finally, the last chapter “A Leadership Mandate,” will prepare you for the challenges you are most likely going to face as artificial intelligence becomes more and more prevalent across the industry landscape.

Get An MBA in Artificial Intelligence

If business books that over-simplify major industry trends leave you with more questions than a basic understanding, this book will not disappoint.

Authors Marco Iansiti and Karim Lakhani are both professors of Business Administration at Harvard Business School.  And, this is what makes the book a bit challenging to get through if you aren’t used to reading more academically minded books.

The text is based on extensive research with hundreds of enterprise businesses and reads like case study after case study.

While this may land as being “over your head”, it’s worth taking the time to read the book carefully and giving yourself the time to digest the information.

Conclusion

Remember when you were wondering if having a website was necessary for your business?  Or, what about if social media was a fad? Well, put artificial intelligence for your business in that same category.

You don’t have to wonder if AI is important for your business, start by accepting that artificial intelligence will eventually be as critical to the sustainability and growth of your business.  Your challenge is understanding and planning for how and where you should start implementing AI to add value and improve your customer’s experience. Competing in the Age of AI will help you on this journey.

Image: amazon.com

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Boost Your Leads and Customers for the Long Term – Marketing

January 5, 2020 by Asif Nazeer Leave a Comment

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Featured image from Pixabay on Pexels

Are you looking for a marketing strategy that will bring you more leads and customers who stick around for the long term? In this post, we’ve got you covered.

The standard formula for many businesses is to develop, sell, and repeat. This is not a bad formula.

You start by developing a marketing strategy. Then, you sell your proposed products or services. Finally, you repeat this process for business sustainability.

However, it’s essential to know the underlying procedures within these three steps. A fuller understanding will help you bring hot leads and long-term customers to your company.

leads and customers
Photo by Tim Mossholder on Unsplash

Here are seven ways to get more leads and customers for the long term:

Introduce a New Marketing Scheme to Gain More Leads and Long-Term Customers

You might already have a marketing practice in play. Perhaps your organization focuses its marketing efforts through cold calling. However, that’s not the only way to go about it. Start by introducing a new campaign to help your business rake in more leads and long-term customers.

For example, consider adding SMS and ringless voicemail marketing techniques to your current advertising practices, perhaps using separate systems for each marketing exercise.

Alternatively, consider an app like Mojo Dialer for sending texts and dropping ringless voicemail messages to your potential customers. Such an app can reduce the costs of starting a new marketing campaign.

Here are a few benefits of SMS marketing to help you get started:

  • It’s a quick way to send marketing materials to targeted lists
  • It has the potential of letting you gain higher open rates than other marketing practices such as sending emails
  • SMS marketing is a non-intrusive way of advertising your brand
  • Text messages are direct and to the point
RELATED ARTICLE: SELLING TO SELLERS: 5 KILLER B2B MARKETING STRATEGIES

For comparison, here are a few advantages of using ringless voicemail marketing:

  • Similarly to SMS marketing, ringless voicemails are non-intrusive to the receiver
  • The service doesn’t charge consumers for receiving voicemails
  • Companies offering ringless voicemail marketing apps and services use contact lists that are compliant with specific rules and regulations
  • You only pay for what you send

These two marketing practices will help boost your leads and therefore your customers. And these are just two of the benefits your company will receive from using an app like Call Cowboy.

However, you can’t forget to nurture your leads. Otherwise, your cold leads will stay “frozen.” Instead, maintain people’s piqued interests to make them loyal customers of your firm.

Use Lead Nurturing to Drive Customer Loyalty

Many companies fail to nurture leads. Entrepreneurs and marketers know how to generate interest from targeted audiences. But without nurturing those leads, people’s interests fade and you can lose the sales you might have had from those leads.

The goal of lead nurturing is to build trust for your brand among your target audience.

Keep in mind, however, that lead nurturing is not hard selling, which can seem intrusive and cause potential customers to lose interest.

Here are three simple techniques for nurturing leads:

Personalize Your Approach with Both Leads and Customers

“First impressions last,” goes the old saying. In other words, the first few seconds of introducing your brand might be the most significant time. Within those few seconds, you can either gain or lose a lead—or a new long-term customer.

Most people prefer to talk to friendly and trustworthy-looking people during business transactions. So make sure your first point of contact doesn’t appear automated, even if it is.

Personalize your messages. They should sound as if you’re talking to a friend or relative. Include your lead’s or your customer’s name at the beginning of the message.

And instead of pushing products onto the people in your audiences, make statements that sound like suggestions.

Educate Your Leads to Turn Them into Customers

Saying your potential customers need your product or service might be easy. However, aligning the benefits of your products with your leads’ interests might be another story.

Importantly, educating your leads is perhaps one of the most crucial steps to closing long-term sales.

Therefore, give your lead the information he or she needs. Educate your prospects by raising their awareness, leading them to consider the transaction and helping them to decide.

Also, don’t forget to include any new offers while you’re in the nurturing phase of the sales cycle. When you do, you will further the possibility of gaining a long-term relationship with that potential client.

Set up a Schedule

Many marketers make the mistake of emailing marketing materials every day to targeted contact lists. However, many leads and customers might find this move annoying. Consequently, they’ll consider unsubscribing to your newsletter before long.

Instead, set up an optimal schedule for sending your marketing messages to your contact list. When you do this, you give recipients some time to digest the information you sent to them earlier.

After nurturing your lead, assess if the consumer or business entity is ready to become a long-term client. For a better assessment, create a score sheet to track each accomplished objective from your lead-nurturing campaign. Then, if the lead achieves a high-enough score, you’ll know it’s time to close that sale.

Prioritize Engagement

Being in a long-term relationship with your clients means you shouldn’t leave them to grow cold after completing the sale. Instead, give your customers additional ways to transact with you.

Also, be proactive. Engage with the customer even after you have made the sale. Proper engagement can open new opportunities. In turn, it can increase the value you gain from each sale.

For example, let’s say you notice a customer walking around your store holding a shopping list. You walk over to her, knowing you want to introduce a new item to her.

However, when you engage with her, she tells you that particular item is not on her shopping list. All the same, you briefly describe to her value of the product and its benefits to her.

RELATED ARTICLE: WANT TO MAKE MORE SALES? HERE’S WHAT TO DO

As you play out this scenario in your head, notice that your emotions become involved. See yourself growing energized as you explain the benefits of the product to your customer. Your positive emotions can help to close that sale.

Besides engaging with customers personally, you can also engage through the Internet. In fact, social media may well be one of your most powerful tools for communicating with leads and prospects.

Therefore, use your business’s social media page to your advantage. Post relevant topics that allow your follower base to post comments and share their posts. Also, don’t forget to answer their questions.

Moreover, don’t rely on chatbots too much, as your leads and customers might think you have no time to answer their queries directly. In other words, maintain that personal touch.

Be a competent, reliable, and friendly businessperson whenever you engage with your prospects and clients. These three characteristics will help build the trust that is vital to long-term business relationships.

Maintain Excellent Customer Service

Excellent customer service is also essential for attracting loyal customers. Therefore, your business-to-business (B2B) or business-to-consumer (B2C) marketing campaigns should follow excellent pre- and post-sale customer service protocols.

So be sure to hire sales representatives who have a genuine desire to help your leads and customers with their comments, queries, and suggestions.

You can improve your company’s customer service relations by doing the following:

Understand Your Products and Services Inside and Out

Your salespeople need to know what you’re selling in order to provide excellent customer service. Additionally, they must know how to answer customers’ questions. Therefore, every salesperson needs to be aware of both the common and uncommon questions people in your audience might ask.

Greet People with a Smile

There is hardly anything more discouraging to a prospect’s interests than being greeted with a grumpy face. So always remember that excellent customer service starts with a smile.

Even better are warm personal greetings followed by firm handshakes.

Don’t Forget to Say Thank You

After spending time talking with your lead or client, don’t forget to say thanks. A simple “thank you” will let your prospects and customers know you value their time as well as their money. You might also get a “thank you” or “you’re welcome” in return.

Finally, make sure to show respect to your leads and customers. Don’t let your emotions get the best of you, especially when you’re speaking with irate individuals.

Listen to customers’ complaints and answer respectfully. Handle each situation properly, and you might regain an irritated person’s trust.

In other words, always remember to treat your clients like people and not businesses. Put yourself in the shoes of your prospects and customers when talking to them. If you don’t want other people to treat you unjustly, then you shouldn’t give unwanted stress to other individuals.

Reward Loyalty

Don’t assume your customers will continue to buy your products and services as long as you offer new stuff regularly. Also, don’t fall into complacency while you’re receiving your client’s hard-earned cash through your sales to him or her.

Instead, reward your clients with extra incentives because of their loyalty. Encourage long-term and repeat business by offering perks such as discounts and exclusive deals.

For example, a loyalty card can help you gain repeat transactions by letting your customers earn points with each sale. The consumer can then use the points for discounts on additional purchases from your company.

A loyalty program is an excellent way to tell your consumers that you want them to stay. This bonus may also help you build a business ecosystem consisting of individuals and organizations interacting with each other in positive ways.

Look for Business Partnerships

Many companies don’t consider targeting other businesses for their marketing campaigns. Perhaps, your organization, too, is focusing only on B2C marketing. However, B2B marketing can help you gain more hot leads and long-term clientele.

Your image of an ideal customer might already be another business. If so, consider also partnering with with firms that offer products and services that complement your own. Such a relationship can help both firms reach new audiences.

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For example, your company might be offering fitness clothing and apparel. If so, you could partner your business with a gym or lifestyle center. This can help expand the reach of your brand.

You might set up a kiosk in the gym to help sell your products. Conversely, you could offer a free water bottle to gym-goers with each new membership subscription.

In this scenario, the business entity might be your long-term partner in achieving more sales. It can also be a win-win situation for both companies.

You gain more sales by way of your kiosk. In turn, the gym attracts more clients, since people understand that there’s more to the membership than just using the exercise machines.

Create Free Trials to Gain Leads and Long-Term Customers

Many consumers think of the prices of products or services before they consider their worth. So let your leads and customers experience your brand without asking them pay a cent.

Free trials help promote benefits such as:

  • They create a lasting impression to a targeted audience
  • Also, they give prospects a chance to compare products for free
  • They invite prospects to get acquainted with and become excited about new technologies

However, don’t offer free trials with your only thought that of gaining more sales.

This marketing strategy needs careful planning for it to be successful. So consider the following factors before you attempt to offer free trials:

Limit the Free Trial Period

The free trial period should be limited. For instance, if you’re offering an online website maker, consider a seven-day trial period for users to “test the waters” of the service. If the new site owner likes using the features, then they can keep using their new website for a subscription fee.

Offer Only One Product or Service

You don’t need to showcase all your offerings during the free trial period. If you’re selling a product line, put up only a single item for prospects to try for free. And if you’re selling a service, let your leads test just a few of the features for a limited time.

Calculate the Costs to Your Bottom Line

Ensure that the free trial won’t be too expensive for your company. For instance, consider putting a decent-quality foundation out as a tester on the shelf of your cosmetics store. If a customer wants to try a higher-quality foundation, you can offer them a more expensive foundation for a discounted price.

Importantly, don’t put a product or service on a free trial period if it challenges your profit significantly.

These free trials may help you boost your hot lead and long-term customer acquisition. This marketing strategy may also assist in showing your prospects that your business doesn’t only care about cold, hard cash. Instead, it shows how much you value your long-term business relationships with your clientele.

Create a Sustainable Business with Hot Leads and Long-Term Customers

Improving your hot lead and customer base can be challenging if you don’t know how to go about it. But following these guidelines will help you have more leads and boost your customer count. Let these tools help you reach business sustainability as you increase your sales in the years to come.

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Just Another Showdown at the Office

January 3, 2020 by Asif Nazeer Leave a Comment

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This article, “Just Another Showdown at the Office” was first published on Small Business Trends



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10 Benefits of Using an Apparel ERP Solution – Running Your Business

January 2, 2020 by Asif Nazeer Leave a Comment

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Innovative technologies can help companies in the apparel industry gain insights into their business processes. In fact, apparel ERP, meaning enterprise resource planning software designed specifically for the apparel industry, is an ideal solution.

Exciting Changes in the Apparel Industry

These are exciting and challenging times for businesses in the apparel industry. For one thing, social media wields a powerful influence. For another, consumers have changed. People want to buy whatever they see. What’s more, they want it right now!

But innovative technologies, such as ERP software designed specifically for the apparel industry, can help companies in the apparel industry gain insights into their business processes. This helps them to become more efficient and more competitive.

Let’s take a look at some of the most important benefits of using apparel ERP software.

1. Business Planning in the Apparel Industry

Forget about big, complicated spreadsheets. As we all know, these are tedious to update and difficult to share. Instead, turn to ERP software. It will provide you with a single, centralized platform that will improve how you use your resources, leading to more efficient operations.

RELATED ARTICLE: THE IMPORTANCE OF PLANNING IN PROJECT MANAGEMENT

2. Managing Manufacturing, Importing, and Contracting Activities

An apparel ERP solution will help you manage all the manufacturing stages of your product’s life cycle. Whether you are an importer, a domestic manufacturer, or you use domestic contractors, ERP software will help. This is because it allows you to track materials, overhead, labor, and costs for all your production activities.

From initial design and engineering to quality and cost management, you will be able to stay on top of any production issues. This frees you to create realistic schedules, maximize shop floor throughput, and optimize resource investment.

3. Managing the Apparel Supply Chain

Today’s leading apparel companies demand an apparel ERP system that will help them easily manage raw materials as well as finished goods.

For example, a good apparel ERP system will seamlessly adapt to scheduling changes and supplier delays by reallocating projected inventory. This in turn minimizes negative effects on your customers.

Further, a good ERP system will enable you to create domestic and offshore orders, optimize your supply performance, increase visibility into the complete procurement-to-payment process, and more.

4. Accurate and Updated Data

The data in the apparel ERP software is accurate because it is continuously updated in real time. For example, it logs and monitors data in order to guarantee that no data manipulation of any kind can take place.

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Moreover, an effective ERP solution provides comprehensive statistics on revenues and expenses. This lets managers know which areas need adjustment.

5. Improved Productivity

It’s difficult to estimate how much duplicate and otherwise inaccurate data gets communicated in the apparel production process.

However, software automates operational tasks and provides easy access to information. This saves time and significantly reduces the risk of human error. You’ll have accurate information that you can access from any location and at any time. This will undoubtedly improve your organization’s productivity.

6. Reduced Costs

Apparel ERP software will centralize your data and integrate various operations across all departments. This will inevitably lead to reduced costs.

For instance, if a certain fabric is used in the making of several different garments across a number of divisions, an ERP solution will help you calculate the total amount of fabric you will need.

Moreover, ERP software will help you improve flow and communication within your organization. For example, when all key product data is centralized, you will save money by sourcing only the right amounts of materials and making more precise forecasts.

apparel ERP
Image from apparelmagic.com

7. Apparel Inventory Management

You need to meet the demands of today’s omnichannel market.

However, manual tracking of items across offline and online channels can lead to miscalculations and errors. This inevitably leads to loss of profit.

Therefore, fashion retailers, brand owners, and companies working in the wholesale apparel industry need to have an accurate and up-to-date overview of their inventory. This enables them to optimize their stock levels.

To this end, ERP software designed specifically for the apparel industry provides a consolidated overview of your inventory. It does so by sorting merchandise into various categories, such as style, size, color, price, vendor, and so on.

This significantly decreases the time you spend on ordering and distribution. In short, ERP software will enable you to maintain optimum inventory levels and allocate resources to areas that need attention.

8. Higher Levels of Customer Satisfaction with Their Apparel Purchases

Today’s businesses need to provide customers, suppliers, and sales representatives with multiple channels of communication. For example, consumers want to use email, phone, or the Internet to place orders quickly and easily. Moreover, they want to access product and order information conveniently.

However, providing multiple means of contact and managing the flow of information can be a real challenge. On the other hand, an apparel ERP solution will provide consistent service levels and access to real-time information however and wherever customers demand it.

9. Financial Information Management

An apparel ERP system will enable you to leverage timely and accurate financial information while reducing operational and maintenance costs.

Good ERP solutions are flexible enough to change and grow along with your business. Moreover, they will provide advanced functionality for managing even the most complex financial operations.

10. Report Generation

An apparel ERP solution will enable you to compile reports quickly and efficiently.

Use it to create summaries and operational overviews. This will save you time and still give you a clear picture of what is happening in your company, all the way through manufacturing processes to the availability of certain items in your warehouse.

Final Thoughts

Technology has become vital for all modern businesses, and the apparel industry is no exception. ERP software in the apparel industry centralizes data from all departments and functions within an organization.

You can easily use this centralized data for designing, manufacturing, and supply chain management. Moreover, an apparel ERP solution monitors and controls the company’s operations. It drafts query responses, plans, schedules, and tracks orders, and predicts data with great accuracy.

As a result, you get a clear view of business procedures. This in turn leads to reduced costs, time savings, and increased productivity and efficiency throughout your organization.

For more articles about running your business efficiently, be sure to browse our blog.

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The Best Forex Bots For 2020 Trading – Technology

January 2, 2020 by Asif Nazeer Leave a Comment

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Forex expert advisors, or forex bots, are a groundbreaking development in the world of forex trading. Besides saving traders time and effort while trading, forex bots have enabled novice traders to participate in the foreign exchange market.

Feature Photo by Artem Beliaikin from Pexels

Notably, all of these bots function on MetaTrader and other trading platforms. These bots leverage complex algorithms to track and analyze trade positions. In particular, the forex bots conduct a thorough analysis of the market after which they open or exit trade positions. Ultimately, the point is to ensure that every action and decision that the forex expert advisor takes results in profit for the trader.

Ideally, forex robots enable traders to achieve profits easier than they would without them. The primary function of a forex bot, therefore, is to initiate and to close trades in a way that the trader will earn a positive return.

RELATED ARTICLE: THE PROS AND CONS OF INVESTING IN FOREIGN MARKETS

In compiling a list of the best forex bots as we head into 2020, we considered a number of properties. First, a good bot has reliable execution speeds to avoid missed opportunities and maximize returns. Secondly, the best bot can handle several currency pairs to capitalize on favorable movements. Third, best bots are secure, guaranteeing the safety of the users’ accounts. Other properties that we considered include trade accuracy and general reliability.

Below are arguably the best forex bots heading into 2020.

RoFX: Forex Finest

The forex market is full of swindlers and finding a genuine service is not easy. However, a detailed RoFX review tells you that you can never go wrong with this forex robot. RoFX performs better than expert traders do. As such, you are assured of a comfortable margin, whether you are a newbie or an expert.

Additionally, RoFX stands out as one of the leaders in terms of automating trades. This bot is the brainchild of experienced software developers and traders. The forex expert uses artificial intelligence to study and analyze the forex market to provide reliable trading opportunities.

The use of artificial intelligence allows the forex robot to execute trades automatically. 

This expert advisor also uses neural networks to execute trades profitably and ensure continuous improvement. A user-friendly interface means anyone, even those with limited trading experience, can leverage RoFX to generate consistent profits.

Learn2trade

With Learn2Trade, a trader is likely to experience up to a 93% success rate in terms of consistently profitable trading. Just like RoFX, Learn2Trade is reliable, providing forex signals. In addition, the bot comes with trading courses through which traders can hone their individual skills.

Similar to RoFX, Learn2Trade communicates with the trader via Telegram, providing signals and any other information that might be of relevance. Further, you have the option of getting your money back if the system fails to live up to your expectations in 30 days. 

BinBotPro

BinBotPro is an automated FX trading system that leverages artificial intelligence to offer signals to forex traders. In addition to signals, the bot analyzes the market, offers insights from extensive market research and uses insights to anticipate price movements in the market.

This bot performs similar functions to RoFX, like determining when to enter and exit trade positions. Further, BinBotPro makes it easy for traders to earn profits from binary options. Like RoFX, BinBotPro enables traders to earn close to 200% in returns from their investments.

Odin Forex Robot

This bot ranks among the best. Odin Forex robot leverages a trading strategy including take profit and a tight stop loss. This achieves two objectives. First, the user earns profit from every trade, no matter the size. Second, the trader’s account remains safe from a margin call.

Additionally, Odin protects traders’ accounts from snooping activities by forex traders. Particularly, forex brokers cannot hunt the stop levels of the user’s account to undermine the trade position. Similar to RoFX, the bot supports more than 22 currency pairs.

FXSignals

When it comes to accurate market analysis and credible signals, FXSignals and RoFX are your go-to systems. Interestingly, traders can leverage signals from the bot whether they are trading automatically or manually.

Due to the accuracy of the signals the bot provides, traders can enter or exit positions without suffering losses. This is especially helpful in a fast-moving market. Additionally, this tool leverages stop loss and other mechanisms to ensure that the trade’s exposure to risk is at the bare minimum. 

forex bots help make trading easy
Photo by Burak K from Pexels

Most importantly, FXSignals is easy to use. Together with RoFX, the bot tops the market as the best choice for traders whose knowledge of the forex market is scant.

Vader Forex Robot

This forex robot comes loaded with more than 30 features through which users can generate numerous trading strategies. In addition, Vader utilizes the Gryphon Trading Engine to enhance the profit margin that one earns from a successful trade.

Further, users can leverage the Fibonacci strategy to time the market in the most accurate way. With this bot, users have access to more than 20 currency pairs.

Big Breakout EA

All trading bots discussed above leverage complex algorithms, but not the way Big Breakout EA does. Unlike the other bots, Big Breakout EA utilizes an algorithm that is dynamic. It adapts to the different movements within the market.

Similar to RoFX, Big Breakout EA is ideal for close monitoring of the market. It tracks the resistance and support levels of the particular currency pairs. Therefore, it can initiate or close trade positions in the most profitable manner.

Additionally, this trading bot follows a tight stop loss tradition such that the chances of a margin call are almost insignificant. To ensure that the user maximizes profits, the bot uses a trailing stop-loss order. It offers support to multiple currency pairs and works with all lot sizes.

So, there you have it. These top-functioning forex bots are available for your market trading needs. Use them to their fullest and your market returns are sure to benefit.

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