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You are here: Home / Archives for 2019

Archives for 2019

After Heroin Nearly Killed Him, Brandon Stump Got Sober and Founded a Company With More Than $21 Million in Sales

June 17, 2019 by Asif Nazeer Leave a Comment

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The CEO of Charlie’s Chalk Dust gives an unflinching look at the horrors of heroin addiction, and how he was able to turn his life around.


June
17, 2019

11 min read


This story originally appeared on shutupnhustle.com

Unlike other startup founders, Brandon Stump, CEO of Charlie’s Chalk Dust, a pioneering brand in the vapor market, didn’t work his way through normal 9-to-5 jobs before, one day, proclaiming that he had had enough with corporate America. That’s because, for Stump, rather than being addicted to an office, he was addicted to heroin, injecting himself daily to get a high that he couldn’t get elsewhere.

Somewhere along the way, Stump found himself at a crossroads: continue to live a life that would, ultimately, kill him — which, technically, it did, as he clinically died an incredible 15 times — or go down a different path and find something deep in himself to turn his life around. He chose the latter, refusing to let addiction be his ultimate fate, and becoming an entrepreneur with one hell of a journey so far.

Now, this is usually the time where, as a storyteller, there’s supposed to be some sort of glorified “holy shit” moment. When I sensationalize the story by leaving out details that suggest that what Brandon Stump did can be done by everyone. Don’t fool yourself, because that’s not the case. You’re about to read an ugly, authentic and raw history of his life.

Rather than sit here and attempt to retell Stump’s story, for fear of leaving any fine detail out, keep reading to see how the CEO of Charlie’s Chalk Dust overcame his addiction to heroin. What began by making the decision to go to an AA meeting to get a free cup of coffee and a cigarette, Stump’s journey led him down an unknown path towards a company that’s disrupting an entire industry. Here it is in his own words…

The root of powerlessness

I never woke up and said to myself, “You know, today’s the day I’m gonna do heroin for the first time.”

Even before high school, I liked to drink on the weekends and smoke and just sort of enjoy life. I liked being rebellious and breaking the rules, and figure out ways to have fun. From partying on the weekend, it turned into showing up to school with orange juice bottles filled with vodka and drinking them in class. And progressed to all kind of drugs.

Related: The Opioid Crisis Is Forcing Open Minds About the Lifesaving Potential of Medical Marijuana 

I barely graduated high school and got into an open enrollment university; where you can basically get in with any grades you want. And I showed up to college already taking Percocets on a daily basis, and, from there, I got into Oxycontin, which is the natural progression. You know, you can only take so many Percocets to get that opioid high before you need something stronger.

When I ran out of Oxycontin, somebody had heroin, and, sure, I was scared to try it, but I said “fuck it” and decided to do it anyway. I snorted it.

After that first time, I thought I would never touch heroin again. Man, I was throwing up for hours; I did too much. And I didn’t touch it for like two months. But then I found myself in a room with a guy who was shooting it up, I gave him my arm and said “fuck it,” just go ahead and do it. So I turned my head, gave him my arm and he shot me up.

That high that I got that day was something that I chased every day until the day I ultimately got sober in 2010. And I never got that high again during my chase for five, six, seven, eight years, however long it was. Once you get addicted to heroin … it’s got you, and it dictates all of your decisions and actions.

Heroin’s impact on his family

Once drug addiction took hold of me and took a grip on my life, my family was affected big time. I mean, complete disarray, where I was a nightmare to be around and wouldn’t show up for days or weeks. My mom and dad told me they used to stay up at night and wonder when I was going to die. My brother and sisters didn’t have an older brother to lean on. I remember the third or fourth time I went to treatment, there was a family weekend and I asked my brother how my heroin addiction affected him. His response was pretty clear: “It’s destroying our family. If you ever use heroin again, I’ll never talk to you.”

Related: Mental Illness: The Silent Destroyer

Charlie's Chalk Dust's two business partners, Brandon Stump and brother Ryan Stump.

Image credit: Charlie’s Chalk Dust

The inspiration to get clean came from a simple cup of coffee

That conversation was in 2007. I didn’t get sober until the end of 2010. So, for another three years, I kept at it. The inspiration to finally get off heroin and clean was a combination of my actions. I wrote down my thoughts on a notepad in my car about how much my life sucked: nobody called me for my birthday, I was living in a car, I was in and out of hospitals for overdoses — I had clinically died 15 times. I lost my faith and was looking for an answer because I thought I was going to die.

In the hotel parking lot where I used to park my car, I went into the hotel to get a cup of coffee and they asked me for $2, and I told them to charge it to room 235. They told me they didn’t do that, and, at that moment, I realized that I was defeated. All the hustling and lies to feed my addiction; it hit a low point when I couldn’t even afford a cup of coffee.

I walked out of the hotel in a pair of sweatpants, got in my car and thought that I could get a free cup of coffee and a cigarette if I went to an AA meeting.

So I drove my car to this AA meeting and, before I got out of my car, I pulled the rearview mirror down, looked myself in the eyes and said, “Brandon, let’s do something different today and let’s try to stay sober for just one day.” And I got out of that car and I’ve never had a drink or done drugs since.

What happened that day was that my faith was restored. I focused on one day of sobriety, and that was my answer. I did everything in my power that day to stay sober. As hard as it was, I fell asleep sober. And then I did it again and again and again. I started to reach out for help, and I started to have this restored faith, which led me to try and help other people.

Brandon Stump, Charlie's Chalk Dust CEO, celebrates with the COO of the Ohio House

Image credit: Charlie’s Chalk Dust

Building ‘Ohio House’, a sober environment for men

The light was back in my eyes and I wanted to help others. I founded the Ohio House after a couple of guys from Ohio had asked for help. I told them to come out to California. I brought them into my house and showed them what I was doing and how I was doing it.

It wasn’t originally called the Ohio House, but people jokingly called it that after a few months because these guys were hosting sober barbecues and stuff like that. People who needed help started calling me asking if they could come to the Ohio House and, next thing I knew, I just started moving strangers in. I was having fun, helping a lot of guys and I had a passion for it. I just kind of organically grew it into two houses and then three houses and, eventually, I was able to quit my job in aviation to pursue this full-time — but I wasn’t making money at the time, I was just paying my bills and helping other guys.

I called my pops up and told him I was focusing on the Ohio House full time, and he told me I better make it work. I asked him if I could borrow $20,000 since I only had $1,200 in my account, and he said no. But I was able to hustle and make it work, and, with just $1,200, grew it to four and five houses … but I needed some help.

Related: How Gerard Adams Escaped Drugs and Bad Influences to Become The Millennial Mentor

That’s why I reached out to my brother, Ryan, and, after he worked in medical sales for about a year and a half, I kept pulling on him to come work in this sober living house with me. He kept saying, “Yeah right.” But, finally, I hit him up one day and asked him how much he had saved in his account after working the job he had. He told me he had $12,000. At that time, the Ohio House had $12,000 in the account. So, with everything I had in the account, I told him I’d give him everything I had if he came out and helped me. Within two hours, he was packing up his car and driving across the country from D.C. to California.

That’s when the Ohio House really started to take shape, because we now had two brothers together to grow this thing, and we really started to help a lot more people.

Today, we have an outpatient facility called the Buckeye Recovery Network, and we have a female center called the Chadwick House. We’re known as the gold standard throughout the country for aftercare. We help those who come out of rehab and achieve long-term sobriety, and we’re really good at it.

Charlie's Chalk Dust's CEO Brandon Stump sits in on a meeting in the home office

Image credit: Charlie’s Chalk Dust

The itch to sell led to Charlie’s Chalk Dust 

In about 2014, I was still smoking about a pack of cigarettes each day. One of the guys who went through the Ohio House program said he knew how to make vaping products. At that time, vaping was getting really popular. I didn’t really see anything that I liked in the market, so I went into the vaping industry as a way to help me quit smoking. I spent about $2,000 to get some materials to start making stuff at home in my kitchen late at night, and ended up quitting smoking.

I started handing some of the products out to a few guys in the Ohio House, and people really liked them. One of the guys took it into a local vape shop, and they contacted me because they liked it so much.

I went down with no business card, no website, no samples, no product, no price guide. And he asked me what my MOQ was. I had no idea that meant minimum order quantity, but I pulled out a number from my head that made sense for me to go back and make: 300 bottles. The guy laughed at me, telling me that the MOQ in this industry was 100 bottles. I told him, “Not today. If you want this product, you’re going to have to buy 300 bottles.”

I ended up selling him 300 bottles, and I went back to my office, and I was fired up. I had been in sales my entire life; I think it’s the greatest job on planet Earth. The Ohio House was great, but that salesman inside of me was dormant for three years. During those three years, I was building who I was as a human being; my character, my integrity and my professionalism. When I sold those 300 bottles that day, I told my brother that I was starting a vape company and asked if he wanted in and he said yeah.

I took $40,000 to put into Charlie’s Chalk Dust, and within weeks it paid back. And now, we just closed out 2018 with over $21 million worth of sales.

Learning from mistakes

I wouldn’t trade my life experiences for anything. The mistakes that I made in the past have given me the opportunities to become the man that I am today.

I get choked up and inspired when I tell my story because I don’t often do it. But when I get a chance to share with others, I get to look at myself and think about how bad I really was. Like, that’s my story? And to see what it all led to now? That’s fucking cool.

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12 Questions to Test Your Employees’ Knowledge Like the Pros

June 16, 2019 by Asif Nazeer Leave a Comment

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12 Ways to Test Employee Knowledge

As a business owner, it’s important that your employees have a strong baseline knowledge of their areas of expertise. But do you know ways to test employee knowledge? If you want to discover how well a worker actually understands a subject, you need to know the right kinds of questions to ask, and what can be learned from them. To find out more, we asked members of Young Entrepreneur Council the following:

“What is the most productive question to ask an employee when you want to discover how well they understand a subject?”

Ways to Test Employee Knowledge

Here’s what YEC community members had to say on ways to test employee knowledge:

1. “How Confident Are You on This Topic?”

“Ask them an honest question about how confident they are on the topic. They could rank their subject matter knowledge out of 10 and you can think about where you want to go with them after that. Obviously, if they give you a low number, then discuss it with someone else.” ~ Nicole Munoz, Nicole Munoz Consulting, Inc.

2. “Why Are We Doing Things This Way?”

“The most important part of understanding a subject is to clearly comprehend the why behind it. For this reason, I ask my employees why we are doing something and why it’s being done in a certain way. If they have a full understanding of the bigger picture, they are better able to think critically about improvements and ultimately contribute to the company’s growth.” ~ Stephen Beach, Craft Impact Marketing

3. “How Can We Improve?”

“There’s always room for improvement no matter how well the business is doing or how employees are performing. If you ask an employee how something can be improved, you’re essentially finding out how much they know about it as well as gaining feedback. You can’t go wrong with getting opinions on how things could run smoother and more efficiently, so asking this often is important.” ~ Jared Atchison, WPForms

4. “Can You List Five Facts About This?”

“I like to have an employee list five things they understand about a project or subject. This tells me what they focus on, what they remember, and what they value related to that subject. It also tells me what they might be missing so I can help fill those in.” ~ Angela Ruth, Calendar

5. “What Are Your Thoughts?”

“If you ask the basic question ‘What are your thoughts?’ you’re going to get a long-drawn, detailed response based on how well the employee understands the subject. You can drive the conversation by asking further questions based on their response.” ~ Syed Balkhi, WPBeginner

6. “What Bugs You the Most About This?”

“A great way to hear how informed someone is on a given subject is to ask them to criticize it. If you ask an employee what bothers them about something and they tell you it’s too confusing or difficult, chances are that they aren’t very informed. On the other hand, an employee that goes into great detail about specific nitpicks is clearly very familiar with the subject in question.” ~ Bryce Welker, Crush The CPA Exam

7. “Can You Send Me an Email Explaining This?”

“At the risk of infantilizing your employees, having them explain a subject back to you (or to other coworkers) is the best litmus test. Ask them to send an overview email to you or to the parties involved. Not only does it double check everyone’s understanding, but it’s a helpful way to capture the content on the table.” ~ Jessica Gonzalez, InCharged

8. “How Would You Bounce Back From a Failure Here?”

“Find something relating to the subject and put them in a scenario that includes how they would bounce back from failure. Failure is inevitable and in my opinion a very positive step. If they truly understand a subject they will be able to analyze how to succeed from something going wrong. Anyone can analyze a subject by success, but only the best employees can progress in failure.” ~ Anthony Russo, #bethechange

9. “Is There Another Way to Do This?”

“When trying to discover how well an employee understands a subject, ask them if there’s another, better or easier way to do it. If the employee comes up with a strategy that’s more effective, you’ll know that they have a strong understanding of the subject, have listened intently and thought about what you’ve said.” ~ Stephanie Wells, Formidable Forms

10. Give them a Real World Problem

“I used to ask a lot of advertising-related questions from our agency applicants — what is this, how do you call that, and so on and so forth. As soon as I started using real-world scenarios instead, it became very clear who actually knows their stuff and who has read a textbook. The client is X and they’re trying to do Y with Z amount of money — what’s your plan?” ~ Karl Kangur, MRR Media

11. Prepare a Small Verbal or Written Test

“A small test can help you determine whether or not employees understand a subject. After giving them the information they need to know, give them a verbal or written test going over the topics you covered. The test will let you know whether or not your teaching method is effective, and can help you identify topics that may need additional coverage.” ~ Blair Williams, MemberPress

12. Ask Open-Ended Questions About Their Process

“Simply asking, ‘Do you understand?’ will not get the job done. Instead, ask the person how long it will take for the person to complete a task, how and where they will obtain the information to complete it, if they foresee any challenges, and where there is anyone they can go to if they need support. Also, circle back at a midpoint before a deadline to ensure that everything is on track.” ~ Blair Thomas, eMerchantBroker

Image: Depositphotos.com

This article, “12 Questions to Test Your Employees’ Knowledge Like the Pros” was first published on Small Business Trends



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‘I’m Fighting for Paternity Leave — So Should You’

June 14, 2019 by Asif Nazeer Leave a Comment

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Supporting men as caregivers is a necessity for gender equality.


June
14, 2019

5 min read


This story originally appeared on Glassdoor

Earlier this month at Women Deliver, one of the world’s largest conferences on gender equality and women’s rights, I was part of a team that made an announcement. The topic: paternity leave.

To some, that may seem surprising. Why talk about dads at a conference for women? The answer is simple. Supporting men as caregivers is a necessity for gender equality.

In the not too distant past, businesses were built on a Mad Men model. The presumption was that women will stay home and do all the caregiving, while men stay at work. That way of thinking helps explain why the United States still has no national paid maternity leave. The thought process behind it is that the man will make the money, while the woman stays home. (For more on this, see my opening remarks at a U.N. event.)

Unfortunately, the structures that keep those old ways in place, including workplace policies and cultures, still haven’t been rectified.

Today, most businesses have some paid maternity leave, usually covered as disability leave following a birth. But despite some progress in recent years, only 29 percent of U.S. businesses offer paid paternity leave.

And while unlike the United States, virtually all other countries offer some paid maternity leave, fewer than half offer any paid paternity leave.

It gets worse. Even when paternity leave is available, numerous forces prevent men from being able to use it in its entirety.

Related: Companies Offering Generous Paternity Leave & Hiring Now

This brings us to the Women Deliver conference, which took place in Vancouver. Dove Men+Care — a company I partner with on this issue — and Promundo released the State of the World’s Fathers report, packed with data from interviews with more than 11,000 men and women. The findings show just how big a problem this is.

The overwhelming majority (85%) of fathers across seven countries want more time at home to care for their new children. But paternity leave often pays only a fraction of what men make at work — and after welcoming a new child, families are particularly strapped financially. Forty percent of parents say financial barriers are the biggest impediment to paternity leave.

The stigmas against taking it are also powerful. Majorities of women and men say attitudes among colleagues and managers often leave dads feeling unable to take their paternity leave. This is a topic I covered in depth in my book, All In. Men have been fired, demoted or lost job opportunities for taking paternity leave or requesting a flexible schedule.

I explored this in the wake of my own battle for fair parental leave. When my wife was pregnant with our third child, we determined that I’d be needed at home for caregiving after the birth. The policies I was under at CNN, part of Time Warner, allowed any parent 10 paid weeks after having a child — except a biological father who had his baby the old fashioned way.

I challenged this internally. After our daughter was born prematurely in an emergency and work refused me the 10 paid weeks, I took legal action. Ultimately, the company revolutionized its policy, in a win-win for parents and for the company itself.

Businesses benefit from making paternity leave a reality — not just officially in policy, but through a culture of supporting men in taking the leave. It’s proven to attract and retain employees and increase gender equality in an organization. After all, as long as men are prevented from caregiving roles, those responsibilities will fall more on the shoulders of women. They’re pushed to stay home more, while men are pushed to stay at work more, and the sexist cycle continues.

To help paternity leave become a norm at businesses everywhere, Dove Men+Care has partnered with Deloitte, Women Deliver and Promundo to create a Paternity Leave Global Task Force. Its aim is “to identify and promote solutions that will result in improved access and uptake of paternity leave for all men.”

Announcing this plan at the conference, Women Deliver President and CEO Katja Iversen called the effort a “no brainer.” Alan Jope, CEO of Unilever (Dove Men+Care’s parent company) said the commitment to paternity leave is so important because “everybody wins — moms win, dads win and the kids win.”

It’s time to put the Mad Men era behind us once and for all. For that to happen, businesses must embrace modern fatherhood. Today’s dads are as committed to caregiving as moms are. Let’s make sure they get a chance to be there, from day one.

By Josh Levs



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Cannabis Companies Embrace Pride Month

June 13, 2019 by Asif Nazeer Leave a Comment

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In a month to celebrate diversity, purveyors of weed find a common cause with the LBGQT+ community.


June
13, 2019

3 min read

Opinions expressed by Entrepreneur contributors are their own.


One of the nicer things we see in the cannabis community is the eagerness to team up with other worthy causes when opportunities present themselves. In this spirit, several cannabis companies are embracing LGBTQ+ community during Pride Month. 

Related: Cannabis Companies Are Thinking Ahead and Tackling Big Social Issues

Pride Pack

Through a partnership with GLAAD, Lowell Herb Co. is collaborating with artist Gina Rodriguez of Letter Shoppe on a piece of art that comes free with any purchase of the Lowell Pride Pack during the month of June. “Lowell wanted to go a step beyond monetary donation to GLAAD by personally supporting someone within the LGBTQ community,” says Libby Dolan, Lowell Communications Coordinator. “Dina is an entrepreneurial, cannabis-positive illustrator who also identifies as LGBTQ, and we’re grateful we could support her small business and uplift the LGBTQ community by utilizing and highlighting her talent.”

It’s the first time that GLAAD has worked with a cannabis company, and Dolan sees a kindred spirit. “Cannabis use is still considered deviant. We say this not to compare or minimize others’ struggles, but as we push to normalize our industry within society, we want to help other groups do the same,” she says.

Related: These Social Justice Weed Warriors Are Making a Difference

Image Credit: Mr. Moxey’s

Pride Pastilles

Cannabis brand, Mr. Moxey’s are celebrating Pride with their Proud Peppermint PRIDE Pastilles,100mg CBD + 50mg THC mints, in a rainbow tin. Mr. Moxey’s is donating $1 per tin sold and matching partnerships with participating dispensaries. Every dollar raised goes directly to programs that support the community.

“The limited edition Pride tin is rooted in our belief that, just as so many people helped us in our fight to legalize cannabis, it is our responsibility to embrace and support other movements that seek to gain equality and improve lives in the world, says Tim Moxey, co-founder, Mr. Moxey’ Mints.

#PassforPride

California dispensary Blüm is teaming with goodbrands to produce #PassforPride and BlumProudly ad campaign featuring an all LGBTQ+ cast of talent and photographers. “If I see cannabis ads that do not reflect me, I’m not going to spend my money there,” says Javier Mayer, Talent Acquisition Specialist at Canndescent/goodbrands.  “As an industry, we can be scared of looking ‘weird,’ but we can’t ignore our drag queens, our transgendered and non-binary activists. They helped us get to where we are now.”

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How to Create a Business Budget Plan That Never Fails

June 13, 2019 by Asif Nazeer Leave a Comment

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In this age of information overload and uncertainties, even the slightest carelessness may lead you to go over budget. This makes it crucial to create a budget plan that can protect you from such setbacks and unexpected developments. Surprisingly, 61% of small businesses didn’t even have a budget in 2018.

We generally make a business budget through the following steps:

  • Estimate revenue.
  • Estimate fixed and variable costs.
  • Keep a general contingency fund to pay for unplanned expenses.
  • Create a profit and loss statement.
  • Outline your budget.

But all of this cannot guarantee a foolproof budget. You need to think beyond traditional budget planning considerations. If you want to create a budget that never fails, you can’t constrain yourself to these traditional considerations.

This will involve a lot of research, for which you need to use advanced tools and strategies, consult with experts and department heads, and collect relevant data.



How to Create a Business Budget

Let’s take a look at a few ways you can create a business budget that is least likely to fail.

Perform Micro-Level Cost Research

Lean organizations have a greater likelihood of succeeding as a business. So, adopt a minimalist approach and research cost at a micro-level. Don’t underestimate the cost involved in some of the ventures such as marketing.

A cost-benefit analysis (CBA) will always help you make quick decisions. However, a CBA doesn’t work in more complex situations.

For some projects, cash flow comes in a recurring fashion over different periods of time and with varying returns. You can evaluate the cost of these projects using a Net Present Value (NPV) and Internal Rate of Return (IRR).

Have Realistic Financial Projections

To succeed as a startup, forecasting revenue and growth is extremely important. You can use advanced tools or hire experts for this. Even a slight mistake in forecasting cash flows and profits can spell disaster for your startup.

Estimate Your Expenses First

At the startup stage, it’s easier to calculate your expenses rather than revenue. Estimate the most common expenses first such as fixed costs and variable costs.

However, you should remember the golden rule here.

Advertising and marketing costs are likely to shoot up, so you should always consider them to be twice your estimate. Also don’t underestimate legal, insurance, and licensing fees.

You can then keep track of your expenses using an app like FreshBooks or Expensify. An app will help you understand the accuracy of your projections and use those insights to make even more accurate estimates.

 

Business Budget Plan
Image Source: FreshBooks

 

Forecast Your Revenue

Have two sets of revenue projections – conservative and aggressive. A conservative projection is the normal realistic estimate, whereas an aggressive projection is a more optimistic forecast. Aggressive revenue projections can act as a big motivational factor for your entire team including investors.

Perform Reality Checks for Key Ratios

Working with an aggressive view sounds good and brings a much needed optimism. However, to pay your fixed overhead costs, you need to perform a series of reality checks for key ratios.

Direct Cost Margin = (Revenue – Direct Costs) / Revenue

Estimate Your Gross Profit Margin

Gross Margin = (Revenue – Cost of Goods Sold) / Revenue

As your revenue grows, your operating profit margin should move upward. Don’t assume that the break-even point will come early or that you don’t need any financing to reach that point. This is the actual indicator that shows you are doing fine as a business. You may reduce costs and move up the profit curve.

Use a 12-Month Cash Flow Projection

A cash flow projection gives you a clear pattern of how and when money is coming into your business. Projecting cash flow over a 12-month period will help you get an idea about your expenditure on a month-to-month basis. This will help you control your expenses and schedule payments, especially for a seasonal business.

Adjust for Uncertainties

Your cash flow projections will remain incomplete if you don’t have a plan to deal with “predictable uncertainties” such as payment defaults, late payments, and seasonal fluctuations.

You’ll also need to consider economic and industry trends to forecast your cash flow and develop a budget.

Defaulters, Unreliable Payers, and Late Payers

Some customers are habitual late payers and this affects your cash flow. The best way to deal with such people is to chuck them out.

Occasional late payments shouldn’t be allowed for more than three times even if they are big clients. Introduce late payment charges and penalties to discourage late payments and prevent bad debt from occurring.

Seasonal Fluctuations

If you want to create a budget that never fails, make adjustments to seasonal fluctuations. There are peak seasons and there are lean seasons, and you can’t continue to spend in the same fashion throughout the year.

Plan your spend based on your seasonal needs. For instance, you may need to hire temporary staff during peak season. This will help you save money during lean seasons because you wouldn’t be spending on unnecessary workforce.

You can use tools like PurchaseControl to create more accurate budgets that take seasonal fluctuations into consideration. This tool can assign annual and monthly budgets as well as project-based and multi-year budgets. These are restrictive budgets to ensure that you can’t overspend without approval from the right person.

Economic and Industry Trends

You can’t make a sound budget if you overlook economic and industry trends. If a particular industry is facing a slump in demand, it’s wiser to cut costs and minimize production. Keep an eye on the events and forecasts by reliable industry experts.

Human Error

Sometimes, your business might have to deal with expensive mistakes, which would come under an unexpected expense. For instance, you could accidentally pay twice for the same order because you lost some vital paperwork.

Minimizing this type of human error can significantly help you reduce unnecessary and unexpected spending.Automate your workflows and maintain a complete audit trail of your orders for this.

Hire Consultants for Guidance

Hasty and short-term cost-cutting activities won’t work in the long run. Set your objectives, seek the advice of experts, and implement workable strategies to cut costs in the long run. Hiring consultants is very important for targeted cost reduction.

Spending on technology and other aspects of your business needs careful planning. For instance, you might not need to invest in an expensive tool just to use it for one project. With the help of a consultant, you might discover alternatives and options that are cost-effective and work quite well.

You might even be able to use free or inexpensive mobile apps in place of an entire software suite.

Get Insights from Managers and Project Heads

Your managers and project heads have first-hand experience of your business operations. They might be able to help you identify areas in which you are overspending. They might even have some ideas and suggestions to improve productivity.

Don’t hesitate to outsource certain processes if that’s cost-effective for your business. Figure out one-off and necessary expenditure and incentivize performance.

Have a Contingency Plan

Though a traditional budget planning consideration, having a contingency plan always helps. Setbacks and calamities are quite normal these days. Have a plan for financial underperformance so you can minimize the loss in critical areas.

Review Your Budget Regularly

Regular budget reviews and a proactive approach always help. Don’t refer to your budget only in the event of a crisis or setback. If your financials are deviating from what you had planned initially, review your budget accordingly. And repeat this process on a regular basis.

Final Thoughts When You Create a Business Budget

According to Grant Cardone, a self-made multimillionaire, and entrepreneur, budgets don’t work. What actually works is cutting costs, finding new sources and opportunities for generating income, and having a plan to face uncertainties and surprises. However, if you create a budget plan using the tips above, you are more likely to succeed in your business venture.

Image: Depositphotos.com


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The Best Order Management Software for Small Businesses

June 12, 2019 by Asif Nazeer Leave a Comment

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The Best Order Management Software for Small Businesses

You may find Running an online business rewarding. But stresses clearly come with the job. So good order management software remains critical for any small eCommerce business. And it will help your business establish itself in the market.

Order Management Software

Check out this selection of quality order management systems for small businesses of various sectors.

Megaventory

Megaventory holds the distinction of being one of the first US companies to offer online inventory and order management. The company dates back in 2010. They provide specialized support staff boasting PhDs and MScs. And a standard deal runs $135 per month. But you’ll also get a fifteen day free trial.

Brightpearl

This automated inventory tracking system makes sure you have enough inventory. And it sees to it the inventory is in the right locations to meet your business demands. Brightpearl software shows you inventory at all locations. And this makes your business more profitable. But it also limits the risk of overselling.  You’ll find this software flexible. And you can choose the level that fits your business. The system also offers a 30-day trial.

ShipStation

ShipStation offers a web-based software. And it makes e-commerce retailers more efficient at processing and fulfilling orders. The software also helps businesses ship orders to all the most popular marketplaces via all the top carriers.

The company focuses on the user. And it plans to keep improving its product. The Starter package for small businesses makes 50 or less shipments a month. It costs just $9 per month. And it comes with a 30-day free trial.

SellerActive

SellerActive offers software to help online retailers business operations. And this gives them time to focus on growth. The SellerActive software gives you process improvements. You’ll get automated repricing. And the software offers synchronized product listings. The tool spreads these listings actoss Amazon, Walmart, Jet and eBay.

You’ll find various Basic and Pro plans. Ad they start as low as $79 per month. But the most expensive Pro plan costs $899 per month. You’ll also get a demo. And you’ll receive free consultation available before you commit.

Shipedge

Shipedge offers software that is modular and scalable. And it automates complex eCommerce operations. You’ll find software that is 100% web-based. And the main module delivers management and warehouse management systems. Other modules include returns, exchanges and multi-carrier shipping.

The pricing depends on what modules are included in your package, with an All-in-One option including everything and a Modular version that provides only what you need.

Zoho Inventory

Growing businesses will be well served by Zoho Inventory’s management software. It enables you to keep track of every unit with a powerful stock management, order fulfillment and inventory control system. The Basic package costs $39 per month, the Standard package $79 and the Professional package $199. There is also a free version for businesses currently making 20 or less orders per month.

Orderhive

Orderhive is a unified business tool that features an ultra-modern design, user friendly interface, robust features and seamless integrations with marketplaces, shopping carts, shipping carriers and accounting software. It includes a real-time inventory tracking system and you can also use it to streamline and automate your back-end processes.

The Starter package costs $99 and the Professional package $199 per month. Customer support is available 24/7 and there is a 15-day free trial.

Stitch Labs

Stitch Labs is purpose built for modern multi-channel retailers, offering scalability through improved efficiency that create sustained growth and help businesses expand into new channels and products. The software gives you enhanced inventory visibility and accuracy, as well as streamlined workflows to meet the most complex and demanding operations.

Comprehensive service and support is also provided. The Basic package costs $799 and the High Growth package costs $959, plus there is a Premium package with advanced functionality and customization. A free demo is available upon request.

Emerge

The Emerge app is a complete system for businesses looking to expand. It deals with traditional offline distribution and  online e-commerce sales and includes a purchase and inventory management system, multi-channel ordering, and helps make accounting simple. It costs just under $40 per month and there is a free trial available.

TradeGecko

TradeGecko combines inventory management processes, important business applications and online commerce to create a central core for your wholesale and eCommerce business. It is a cloud-based inventory management system with three packages available, each with a free trial. The prices start at $39 for the basic Founder package, $79 for the Lite package and $199 for the Small Business package.

Multiorders

Use Multiorders to integrate all your sales channels and manage your orders with a multichannel inventory management system with integrated shipping management software. You can manage pricing and stock levels of all sales channels from one place, as well as connect all of the shipping carriers you use and print labels with just a single click. There is a free 14-day trial and the Starter package costs $44 per month.

Finale Inventory

Cloud-based Finale Inventory is multichannel inventory management software specifically designed for high volume eCommerce businesses. It is customizable and versatile for whatever workflow and processes your business uses.

Each account has a dedicated account manager who is trained to listen and better understand your unique requirements, and they will offer recommendations and perform customizations as well as train you in how to get the absolute maximum out of Finale Inventory. The Bronze package starts at $99 per month, with the highly integrated Platinum package costing $649 per month.

Kibo

Kibo helps retailers and branded manufacturers achieve optimal performance of both B2C and B2B commerce. It provides a complete ‘omnichannel commerce platform’ delivered with a low total cost of ownership and a quick time to market. The price varies according to what options you choose, but there is a free demo to try upon request.

Image: Depositphotos.com

This article, “The Best Order Management Software for Small Businesses” was first published on Small Business Trends



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Get a Killer Ecommerce Presence Using BigCommerce and WordPress – Business Ideas

June 11, 2019 by Asif Nazeer Leave a Comment

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Starting a new ecommerce business is exciting. However, building your shop’s online presence involves navigating an overwhelming array of options. For instance, you need to choose a website platform, a commerce engine, and a hosting service before you can even begin to pick a website theme or template.

RELATED ARTICLE: HOW TO START A SUCCESSFUL ONLINE BUSINESS WITH LITTLE TO NO INVESTMENT

With all these
choices ahead of you, it’s difficult to know the best way to set up your
ecommerce site.

Here are our
recommendations for making a killer ecommerce site that sets your business up
for success.

Why
WordPress Is Tops Even for Ecommerce

If you think WordPress is only for bloggers, think again. WordPress is the platform of choice for almost one-third of the world’s websites, including major names like Van Heusen dress shirts, IZOD sportswear, Airstream trailers, and the Ripley’s Believe It or Not shop.

WordPress has a number of advantages for ecommerce. Consider these:

  • WordPress is astonishingly easy to use, so you can set up your ecommerce site quickly. You might even be able to save capital by doing it yourself — but if not, it’s easy to find someone skilled in WordPress development.
  • WordPress is highly customizable, which is crucial to make your ecommerce site stand out in the crowd.
  • WordPress is extremely flexible. You can begin as a small ecommerce site, and then scale up without switching platforms or losing vital customer data.
  • WordPress integrates with just about everything you need to run every aspect of your ecommerce business, from SEO to marketing automation and analytics and accounting.
  • WordPress is designed for content marketing, the lifeblood of ecommerce. Valuable content with top SEO attracts organic traffic and converts leads into customers.

Just remember
that as awesome as it is, WordPress is not a magic wand. You still need a solid
content strategy to make the most of your new business’s content marketing
potential.

Why
BigCommerce is the Best Ecommerce Choice for WordPress

In a sense, WordPress is like a blank canvas, waiting for your ecommerce website artistry. When you first set up your WordPress site, you won’t find any of the tools that you need to run an online store. For example, you’ll need shopping cart functionality, product listing management, payments, inventory, shipping, fulfillment, and the like.

In short, it’s up to you to combine WordPress with the right solutions to turn it into a killer ecommerce platform.

Check out These Ecommerce Solutions

There are a number of WordPress ecommerce solutions. For example, there are WooCommerce, EasyDigitalDownloads, WP eCommerce, JigoShop, and Cart 66.

However, although there are many options, WooCommerce has led the market for a long time. The other options tend to only cater to certain types of ecommerce sites, or they aren’t as versatile. Also, because the smaller plugins don’t see as much demand from merchants, they generally aren’t kept updated. Plus, they usually don’t offer such attentive support.

However, now WooCommerce is facing a new challenger in BigCommerce.

Why BigCommerce and Not WooCommerce?

Many business owners are tempted toward WooCommerce because it’s free. However, there’s no such thing as a free ecommerce solution. For instance, only the core WooCommerce plugin is free of charge. This includes starter SEO tools, very simple product pages, and basic PayPal and Stripe payments.

Here’s Why:

Therefore, if you want to add advanced capabilities, like secure on-site credit card payments, marketing automation, bookings or subscriptions, or managing mass product imports, you’ll have to buy an extension for each function. Additionally, that can run you hundreds of dollars per year, per extension.

WooCommerce Can End up Being More Expensive

This often makes WooCommerce more expensive than a flat-fee solution. BigCommerce charges a transparent monthly fee that covers all the features you need. Therefore, you can scale up without unexpected costs.

BigCommerce Offers Ecommerce Merchants So Much More

In contrast, BigCommerce runs a full suite of ecommerce apps straight out the box. It’s designed to work seamlessly with WordPress, as part of the company’s commitment to “headless commerce.”

This means that with BigCommerce, backend ecommerce management tasks, such as inventory management and payment processing and logistics, operate independently of the direct sales channel storefront you want to use it for.

You Can Operate from a Single Ecommerce Engine

This way, you can use a single ecommerce engine to power all of your brand’s touch points. And this is true whether it’s a WordPress website, shoppable Instagram posts, an eBay profile, or a Google Shopping account.

Plus, There Are All Those Payment Gateways

To round out the picture, we’ll add that BigCommerce includes over 65 different PCI-ready payment gateways that are all built into the platform. Therefore, you won’t have to spend time or money getting your site compliant for credit card processing. In short, when it’s time for your customers to pay, if you’d like, you can set up the plugin to send them to a secure BigCommerce-hosted checkout screen.

How
to Harvest the Best of BigCommerce and WordPress

Step
1: Choose a Domain and Brand Name

Do some research before you settle on your brand and domain name. You might find that a competitor has a similar domain name or that your preferred domain name could be misread as something quite inappropriate when it’s written as a URL.

Step
2: Select a Hosting Company

WordPress is self-hosted, which leaves you free to choose the webhost that best suits your ecommerce site needs. Therefore, look for a reliable and fast web host that’s optimized for WordPress. For instance, some are BlueHost, SiteGround, InMotion, and WP Engine.

Step
3: Pick Your Site Theme

Looks aren’t everything when it comes to ecommerce themes for WordPress. Therefore, make sure you choose one that is developed specifically for your niche. It also needs to be mobile-responsive. Plus, it must deliver a great site experience for your visitors, with fast loading times and a format that’s designed for intuitive navigation.

Building your online store with BigCommerce

Step
4: Integrate your Product Line

Once you’ve got
the BigCommerce plugin installed and mapped to your BigCommerce login, you can
add products to your ecommerce site from the Products section of your site
admin dashboard. You’ll see fields for all your product details, including product
images or videos, delivery options, and product variants like different colors
or sizes. As soon as you hit Save, BigCommerce syncs all your product
information with your WordPress frontend site, and all your other sales
channels, in one fell swoop.

Step
5: Add More Plugins

Make your
business website even better by adding plugins. Here are some of the most
popular ecommerce plugins:

  • Live chat plugins like Drift enable you to help visitors find what they want and answer questions about your products.
  • Sumo and OptinMonster help you capture email addresses of visitors who arrive at your store but aren’t ready to make a purchase.
  • Backup Buddy stores a backup version of your website in the cloud. This gives you added security just in case something goes wrong.
  • Related product recommendation engine plugins are key for keeping people browsing around your site.

But Be Selective with Plugins

Do be selective about your plugins. Adding too many makes it unnecessarily complicated if you need to troubleshoot technical issues. Therefore, pick only the ones you really need.

Harness WordPress with BigCommerce for a Rockstar Site

Simple, powerful, and versatile, WordPress is a stellar option for your ecommerce website. When you harness it together with BigCommerce for seamless backend support, plenty of payment options, easy PCI compliance, and mindless synchronization across multiple sales channels, you get a killer ecommerce presence.

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10 Ways to Scale a Business from Startup to a Huge Company, According to These Titans

June 11, 2019 by Asif Nazeer Leave a Comment

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Growth tips from people who’ve done it successfully themselves.


June
11, 2019

8 min read

Opinions expressed by Entrepreneur contributors are their own.


It’s one thing to start a business and another to scale it. Here are ten tips for massively growing your company from leading entrepreneurs and Advisors in The Oracles who have done just that.

1. Create a sense of urgency.

1. Create a sense of urgency.

Grant Cardone

Image credit:

The Oracles

You need three things to scale a business. First, hire well so you can delegate. You’ll never scale if you have to handle everything yourself. Second, pick your battles. Don’t spend days deciding on things like the perfect logo color — your brand will evolve anyway. Focus on acquiring more and bigger customers. You want volume and margin; so start hunting for big game, not mosquitos.

Third, create urgency. Set specific timelines for action and achievements. One of the biggest mistakes businesses make is not operating with enough urgency. You’re in a marathon, but it includes many sprints. Start winning the little races and you’ll create momentum! —Grant Cardone, sales expert, who has built a $750 million real estate empire, and NYT bestselling author; follow Grant on Facebook, Instagram, or YouTube

2. Solve your customers’ problems.

2. Solve your customers’ problems.

Melanie Perkins

Image credit:

The Oracles

Providing real value to your customers is powerful. Its importance cannot be overstated. Offering a solution to a real problem that people care about will make it much easier to run a business.

Canva is proof of this. Within the first month of launching in 2013, we had more than 50,000 people sign up to use the platform. Six years later, we’ve grown to over 15 million active monthly users across 190 countries who have created over 1 billion designs. —Melanie Perkins, co-founder and CEO of Canva, which is valued at over a billion dollars

3. Become a master at selling to your avatar.

3. Become a master at selling to your avatar.

Patch Baker

Image credit:

The Oracles

Many people will tell you to hyper-focus on a niche market, like health care or real estate. I disagree. Focus on the process, not the industry. For example, we identified processes for products at different price points, and for one-time services versus monthly services. Figure out a system and a checklist that works. Once you have a process for one industry, you can apply it to others. Then you can scale because your team is doing the same thing repeatedly, so they become experts.

Similarly, learn to sell multiple things to the same person. Get really good at selling to a specific client “avatar”; then you can sell other relevant services to them. —Patch Baker, founder and CEO of Mobius Media Solutions; former U.S. Marine, with a mission to help people leave the military today and not feel abandoned tomorrow

4. Focus on operations, belief, and leadership.

4. Focus on operations, belief, and leadership.

Brandon Dawson

Image credit:

The Oracles

First, become clear on the best way to pursue the opportunity. Then, perfect your operations with measurable, systematic processes you can replicate consistently. Understand what contributes most to your impact at a granular and macro level and maximize that in everything you do. This also requires a best-in-class team and concept or product.

Pushing yourself and others to new levels requires challenging your beliefs about how big and impactful you can be. Belief energizes you and your team to work harder and smarter. It is the catalyst to thinking, doing, and being more. Belief leads to action, which leads to results; so the higher you believe, the higher you achieve.

The “secret sauce” that allows you to grow may be difficult to transfer to others; so ensure your people are aligned and committed. Your culture must embrace personal growth and transparency. Align individual team members’ successes with your objectives. Teach them to break through their limiting beliefs so you can conquer your shared mission together. —Brandon Dawson, serial entrepreneur and co-founder and CEO of Cardone Ventures; founder and CEO of Audigy; host of “The B Dawson Show” podcast; connect with Brandon on Facebook, Instagram, and LinkedIn

5. Surround yourself with others who have done it.

5. Surround yourself with others who have done it.

Josh Steinberger

Image credit:

The Oracles

Technology replaces roles we once needed to hire for and speeds up the growth process in many ways. But scaling your business in 2019 is no different fundamentally than it was 50 years ago.

My best advice is to surround yourself with others who have done it. They have already been there, made mistakes, and paid the price. At first, you will need to pay to get in the room with them. But the life-long friendships and partnerships are worth every penny. —Josh Steinberger, founder and CEO of NextGen Restoration; principal in Driven Acquisitions, a holding company that owns and operates apartment buildings in Ohio; connect with Josh on Facebook

6. Create an irresistible company culture.

6. Create an irresistible company culture.

Peter Hernandez

Image credit:

The Oracles

An amazing culture creates huge growth. Magic happens when everyone is empowered to “own” their domain. Give your team permission to experiment intentionally and celebrate innovation and collaboration. When leadership asks for coaching from the team, this 360-degree accountability builds respect and camaraderie.

Success requires physical and mental stamina, emotional intelligence, and powerful habits that are reinforced daily across the organization. Clarify why you exist as an organization, then define measurable goals to achieve that purpose. That’s how you become fiercely focused. To truly realize the power of a unified vision, translate it into a shared vocabulary like a mantra, phrase, cheer, or rallying cry. —Peter Hernandez, president of the Western Region at Douglas Elliman; founder and president of Teles Properties

7. Master traffic and sales.

7. Master traffic and sales.

Rudy Mawer

Image credit:

The Oracles

After scaling two businesses past seven figures and helping dozens of clients scale up to nine figures, I believe it comes down to your sales pipeline and traffic. If you can create an unlimited number of potential customers and convert them with a sales funnel, you can 10x your business quickly.

Focus on your team, core product, customer experience, customer service, and internal systems. Once you have those fundamentals dialed in, level up to the more advanced tasks that add up, like reducing expenses, improving the average order value and customer lifetime value, and streamlining automation. Expand horizontally with more offers and vertically by selling more of the 80/20. —Rudy Mawer, founder and CEO of ROI Machines and RudyMawer.com; Facebook marketing and ad expert, who built a multimillion-dollar business by age 26; connect with Rudy on Instagram

8. Identify your focus, cadence of accountability, and process.

8. Identify your focus, cadence of accountability, and process.

Sharran Srivatsaa

Image credit:

The Oracles

I grew my real estate business, Teles Properties, 10x in five years before selling it to Douglas Elliman. When I reflected afterward, I identified 37 lessons I learned, including three core pillars: singularity of focus, cadence of accountability, and good process drives good results. This is now part of the foundational formula for scaling that I teach the CEOs I mentor.

Having a singular focus is transformational because it rallies you and your team around a big aspirational goal. Ruthlessly filter everything you do with that goal in mind. Cadence of accountability is about reducing that big goal into monthly, weekly, and daily activities, then tracking your progress to drive momentum. The hustle and grind will only leave you tired and resentful. Systems drive scale, which is why a good process will always drive good results. —Sharran Srivatsaa, CEO of Kingston Lane and mentor to top entrepreneurs; grew Teles Properties 10x to $3.4 billion in five years; follow Sharran on Instagram

9. Find a way for everyone to win.

9. Find a way for everyone to win.

Craig Handley

Image credit:

The Oracles

Our call center business was competing with another company for the same customers. Instead of looking at them as a competitor, we saw them as a partner. Our platform lacked their tools for tracking and measuring results, but our sales performance was better. So we offered to use and pay for their platform if they helped us grow our business. Together we focused on putting the client first.

By doing what was best for the client, we performed better and gave our clients better reporting tools. As a result, both companies generated more revenue than we could have separately. We grew 6,994% and went from 100 to 1,000 agents, making number 27 on the Inc. 500 list of fastest-growing companies. Going from $3 million to almost $15 million was great for us and our new partner, but we also helped our clients see unparalleled success in the U.S. Hispanic market in the process. — Craig Handley, co-founder of ListenTrust and author of “Hired to Quit, Inspired to Stay”; read more about Handley: Why These Founders Train Their Employees to Quit

10. Think big.

10. Think big.

Keri Shull

Image credit:

The Oracles

Have a vision so big that it becomes magnetic and excites your team to help you accomplish your desired results. Then continue to evolve and think even bigger. Culture is key. Create a workplace where people have fun together, support each other, and grow together, and no one will want to leave.

Hire and fire for your vision. In the beginning, I was hiring for survival. Since then, I’ve learned that if you hire ahead of your needs, you can outpace all of the competition. This was difficult for me to learn: you must also make hard decisions along the way. Some team members who are valuable at one point in your business won’t grow enough to stay valuable as you evolve. Don’t wait to let them go. —Keri Shull, founder of the Keri Shull Team, which has sold over $2 billion in properties; co-founder of real estate coaching business HyperFast Agent; named one of America’s Best Real Estate Agents by REAL Trends; connect with Keri on Facebook

Want to share your insights in a future article? Join The Oracles, a mastermind group of the world’s leading entrepreneurs who share their success strategies to help others grow their businesses and build better lives. Apply here.

For more articles like this, follow The Oracles on Facebook, Twitter, and LinkedIn



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10 Local Marketing Ideas You May Not Have Considered – Yet

June 11, 2019 by Asif Nazeer Leave a Comment

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10 Local Advertising Ideas You've Never Thought About

Consider the fact that over half (58%) of senior marketers think local marketing is essential. That’s reason enough to look at these 10 local advertising ideas you’ve never thought about.

Josh Turk is the Chief Marketing Officer (CMO) for Blitzbet.com. He provided some ideas and one good strategy to start with.

“When classic traditional advertising strategies aren’t delivering, you send in the “Guerrillas,” he writes. “They implement killer tactics, in warfare context, guerilla strategies depend largely on the element of surprise.”

Local Advertising Ideas

Flash Mobs

Turk suggests you can use friends and staff at locations like the local community theater.

“Be sure to setup a few fold-out banners and wear t-shirts with your logo and a creative slogan.”

Traditional Local Media

Newspapers are still a great way to get the message out in smaller towns. Alerting the local editor is a perfect method to get free press for a publicity stunt.

Chalk Sidewalks

Turk also suggests you can use a high traffic sidewalk in front of your brick and mortar location. A message written in colorful chalk will draw customers in.

Car Video Streaming

This is a great way to make your message both local and mobile. Grabb-it is a car video streaming service. Create an advertising video, place it in a backseat window, and drive to a high traffic location.

???

Car Wraps for Gig Drivers

Know someone close who drives a fair bit and is looking for a passive income?  Wrapify places small business ads on vehicles. Drivers get paid to drive around town with them displaying your goods and services.

Rideshare Advertising for Uber and Lyft Drivers

Viuer is a good side hustle for local rideshare drivers and an advertising platform for your small business. The drivers earn some extra cash for displaying ads and you get the word out. Best of all is the Geofences feature that targets ads to specific city zones.

Apps

Getting the word out about your goods and services requires a consistent blogging and posting effort. You can spread the net too wide on the Internet if you don’t focus. There’s a great app for local campaigns that helps.

Brad Ormsby, the owner of Colorstone Marketing in Modesto, CA explains.

“One of the best things I’ve seen small business owners using is an app called Nextdoor,” he writes.   “With this app, you can post locally and only people within your neighborhood are allowed in. This gets you local people, often neighbors, who are interested in your service. I’ve worked with companies who pull several jobs per week just by posting on it.”

Google My Business

Using the big search engines can help you get good local advertising results too. Remember, potential customers use online searches to look for goods and services right at home.

“Get local advertising with a Google My Business listing for your location,” writes Tyler Horvath from Tyton Media.  “That way, when people are searching for you online, your business shows up in Google Maps, Places and local searches.”

Join Facebook Groups

Stacy Caprio is the founder of Growth Marketing.  She says good local leads can be found on Facebook by joining targeted groups there.

“Make your own profile and bio clearly displaying your business and how it helps people,” she writes. “Then engage with others in the group and post your own mini-wins and stories. People will start to notice you and you’ll be able to network and gain customers.”

Buy Space on a Digital Billboard

Finally, here’s a new way to localize advertising on electronic billboards. Blip allows you to buy the time and space you need on their digital rotating billboards. You set your own budget based and locations and times. Purchase a little or as much as you want.

Image: Depositphotos.com

This article, “10 Local Marketing Ideas You May Not Have Considered – Yet” was first published on Small Business Trends



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The History and Future of Wi-Fi (Infographic)

June 10, 2019 by Asif Nazeer Leave a Comment

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Its history goes back further than you’d think.


June
10, 2019

2 min read

Opinions expressed by Entrepreneur contributors are their own.


The average household has five internet connected devices, and the more people in the household the more connected devices there are on a network. Current Wi-Fi technology only connects to one device at a time, sending and receiving small packets of information before moving to the next device. The result is a slower overall connection as a Wi-Fi router struggles to keep up with all the internet-of-things devices modern families can’t live without. Wi-Fi6 is now rolling out and it will be capable of connecting to multiple devices at a time, greatly improving the speed of connected devices.

The history of Wi-Fi goes back much farther than you think. Developments in the technology that led to wireless internet were theorized by Nikola Tesla in 1929 when he predicted people would one day be able to communicate with each other wirelessly in an instant with devices that could fit inside a vest pocket.

Hedy Lamarr created and patented the Frequency Hopping Spread Spectrum technology in 1941, which skipped signals over multiple frequencies in a predetermined pattern. Her technology was used to guide torpedoes without being detected during WWII, but it wasn’t until decades later the technology was used for Wi-Fi, Bluetooth, Zigbee and more.

It has taken decades of smaller developments, such as intranet and internet, ISM Band, WaveLAN and more to get to the point where there are now multiple devices that depend on a steady connection to the internet. Now there are internet connected doorbells, air conditioners, light switches and more. Thanks to Wi-Fi6, these devices are going to be running much more smoothly with less interference to other devices.

Learn more about the history and future of WiFi from the infographic below.

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Topics Covered

business consulting business growth business management business marketing business strategy business topics small business small business success small business topics

Biz Opps

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Customer Focus

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Entrepreneurs

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Strategy

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Supply Chain

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