ISmall-Business.net

Intelligent Business Solutions

  • Home
  • Strategy
    • Small Business Strategy
      • Combining Niches to Maximize Profit Potential
      • High Ticket Versus Volume Niche Selection
      • How to Know When to Cut a Business or Niche Loose
      • Never Put All Your Eggs in One Basket
    • Sales Strategy
      • Facebook Networking Versus Paid Advertising
      • Brainstorming a Successful Sales Funnel
      • Best Practices for Profitable List Building
      • Backend Sales Strategy Tips
      • A Better Way to Use Webinars for Profits
      • Creating a Welcome Email That Makes Money
    • Production Strategy
    • Human resource strategy
  • Management
    • Business action plan
      • 7 Things to Send JVs to Get Them Onboard
      • Don’t Make JV Promises You Can’t Keep
      • How to Host a Challenge and Maximize Profits
    • Small Business Management
      • Putting Profit Tasks First During Time Management
      • How Self Doubt Sabotages Your Financial Success
      • Repurpose Your Content to Save and Make Money
    • Business Management Topics
      • Fighting the Stigma of Failure
      • Figuring Out the Perfect Launch Date and Time
      • Bonus Creation That Catapults You to Leaderboard Domination
      • Do Customers Prefer Video or Text Courses
      • Minimize Your Risk of Refunds with These 5 Tips
      • How Often Should You Email Promo Material
      • Narrow Niche Domination
      • Perfecting the Launch Process for Increased Profits
    • Business Management Blogs
      • Nobody Expects a Perfect Expert
  • Ideas
    • Find business ideas
      • 5 Lucrative Non IM Niches
      • 6 Niches That Are Hot on Social Networks
      • Are PLR Stores a Viable Way to Make Money
      • How to Know If a Membership Site Is Right for You
    • Idea feasibility
      • How to Make Money Off a $7 Product
      • Recurring Income Options
    • 10 top business ideas
      • Could Coaching Bring in More Money Than Products
      • Individual Coaching Versus Group Coaching Profits
      • Building a Reputation as a Powerful Affiliate
      • Pinterest Profit Niches
    • Low cost business ideas
      • Making Money Off eBooks and Reports
  • Valuation
    • Business Valuation
    • Increase business valuation
      • Making Wise Investments in Tools to Further Your Business
    • Business Valuation Methods
    • Understand business valuation
  • About
    • About Me
    • Blog
    • Contact Us
    • Sitemap
    • Privacy Policy
  • Strategy
  • Supply Chain
  • Customer Focus
  • Entrepreneur
  • Biz Opportunities
You are here: Home / Biz Opportunities / Top 4 Digital Marketing Trends That Could Drive Business Growth –

Top 4 Digital Marketing Trends That Could Drive Business Growth –

March 6, 2020 by Asif Nazeer Leave a Comment

[ad_1]

Change is the law of success for a digital marketer. With a keen eye on the future marketing trends and thoughtful application of strategies, a marketer can successfully address the changing needs of consumers and stay current with marketing trends. Here are some of the important digital marketing trends that can boost your business growth.

Digital Content Marketing

It’s not news to say that content marketing needs to dominate your company’s digital marketing strategy. Nearly every marketer out there is creating content for brand’s websites, local directories listing profiles, social media channels, and more. Therefore, it’s getting harder to outshine your competitors in terms of content marketing. What’s more, there is a good chance the same consumers you’re targeting are exposed to numerous advertisements daily.

To outpace your peers, your digital marketing content needs to slow down and get more real. In other words, authenticity and more personalization are popular concepts that could make your brand stand out. Amazon and Netflix have set the bar very high, and consumers desire this level of personalization. Work with a web design consultant to achieve these objectives. 

Journey-mapping, or mapping a customer’s purchase flow, is closely tied to personalization. This is becoming a foundation for today’s marketers. Therefore, your brand needs to take a step back and focus on customer purchase flow. Focus on understanding the content consumption process, customer buying behavior, social sharing, and more. Then, figure out any form of pattern and then take the right step that’s unique to your target consumer.

RELATED CONTENT: CHOOSING THE BEST DIGITAL MARKETING COMPANY

Conversational Marketing

This digital marketing model is used for keeping your target audience engaged in real-time, addressing their needs, and connecting them with solutions intuitively. Historically, the concept has taken the form of inbound phone support or live chat. However, conversational marketing is currently taking the direction of artificial intelligence, chatbots, and machine learning.

Digital Marketing and ML/AI Powered Data

For many years, you have been hearing about machine learning and artificial intelligence. Focus is on their unique customer insight and social listening applications. Most importantly, you should know that companies are collecting a lot of data about their prospective clients. So, companies must parse through relevant information, enrich it, and package that information for the marketing and sales departments. Consequently, this task is more and more challenging.

Digital Marketing - Artificial Intelligence

However, you can handle these monumental effectively. From lead scoring and persona insights to complex tasks like consumer segmentation, AI and Machine Learning present endless possibilities in terms of streamlining data consumption. In short, these concepts can improve digital marketing results.

Email and Digital Marketing Automation

Nearly everyone is using email. So, if you have ever come across the tech pundit’s next big announcement suggesting that email marking is dead, don’t believe it.

According to the Radicati Group, there are over 2.6 billion email users worldwide. Also, 55% of business decision-makers prefer email communication. Therefore, personalized email digital marketing is an effective way to connect with your target audience.

Wrapping Up

In conclusion, your digital marketing directly impacts your business success. Other digital marketing trends like SEO, cross-device marketing, and video marketing worth your attention, too. Consult with an experienced digital marketer to create a comprehensive online marketing strategy for your brand.

[ad_2]

Source link

Filed Under: Biz Opportunities

About Asif Nazeer

My current sphere of interest is Internet Marketing - Worked for many years in finance and banking. I now consult for small businesses and starts ups. Also involved in venture capital for new companies.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Sign up for our newsletter and receive a free EBook on how to boost productivity






Find it

Blog By

Small Business Consultant and Accountant helping grow your small business Read More…

Follow us online

  • Email
  • LinkedIn
  • Twitter

Recent Posts

Unlock Small Business Triumph: Your Definitive Guide to Success

Small Business Topics: A Comprehensive Guide for Success As a … [Read More...]

  • Why the F&B Sector Needs Streamlined Payment Methods – Business
  • The Rise of AI in Ecommerce Outsourcing – Ecommerce
  • The Benefits of Turnkey Tech Solutions for Forex Brokers – Business

Archives

  • December 2024 (1)
  • March 2024 (2)
  • February 2024 (3)
  • January 2024 (1)
  • December 2023 (3)
  • November 2023 (1)
  • October 2023 (3)
  • September 2023 (6)
  • August 2023 (1)
  • July 2023 (5)
  • June 2023 (16)
  • May 2023 (1)
  • April 2023 (2)
  • March 2023 (4)
  • February 2023 (2)
  • January 2023 (5)
  • December 2022 (5)
  • November 2022 (8)
  • October 2022 (7)
  • September 2022 (6)
  • August 2022 (6)
  • July 2022 (13)
  • June 2022 (11)
  • May 2022 (7)
  • April 2022 (8)
  • March 2022 (12)
  • February 2022 (8)
  • January 2022 (11)
  • December 2021 (9)
  • November 2021 (10)
  • October 2021 (11)
  • September 2021 (3)
  • August 2021 (10)
  • July 2021 (12)
  • June 2021 (5)
  • May 2021 (10)
  • April 2021 (17)
  • March 2021 (40)
  • February 2021 (39)
  • January 2021 (58)
  • December 2020 (66)
  • November 2020 (59)
  • October 2020 (34)
  • September 2020 (47)
  • August 2020 (37)
  • July 2020 (2)
  • May 2020 (1)
  • April 2020 (1)
  • March 2020 (33)
  • February 2020 (25)
  • January 2020 (20)
  • December 2019 (27)
  • November 2019 (28)
  • October 2019 (34)
  • September 2019 (38)
  • August 2019 (13)
  • July 2019 (44)
  • June 2019 (40)
  • May 2019 (58)
  • April 2019 (51)
  • March 2019 (43)
  • February 2019 (44)
  • January 2019 (43)
  • December 2018 (47)
  • November 2018 (43)
  • October 2018 (58)
  • September 2018 (44)
  • August 2018 (60)
  • July 2018 (49)
  • June 2018 (58)
  • May 2018 (54)
  • April 2018 (39)
  • March 2018 (46)
  • February 2018 (48)

Topics Covered

business consulting business growth business management business marketing business strategy business topics small business small business success small business topics

Biz Opps

[ad_1] Featured image by Blake Wisz on … [Read More...]

[ad_1] Are you looking for the best ways … [Read More...]

[ad_1] Featured image by … [Read More...]

Customer Focus

[ad_1] First published in Exchange, the magazine … [Read More...]

Entrepreneurs

[ad_1] Uptown Cheapskate is a resale … [Read More...]

[ad_1] A team of neuroscientists in the … [Read More...]

[ad_1] This article was translated … [Read More...]

Strategy

[ad_1] If you buy something through our links, we … [Read More...]

[ad_1] In helping celebrate Black History Month, … [Read More...]

[ad_1] ZOHO started its current Email Marketing … [Read More...]

Supply Chain

[ad_1] Although managing inbound shipping can be … [Read More...]

© Copyright 2015 iSmall-Business.net · All Rights Reserved · Powered by ISmall-Business.net · Admin