Push Through Shiny New Object Syndrome to Profits
Anyone who is a leader in Internet marketing knows the most common excuse for failure. Itís called shiny new object syndrome, and apparently everyone is infected with this disease and nobody knows how to break free of it.
Thatís really an excuse, and if you start to pull back and view your business as a company that must be well-managed, then youíll have a clear view of what has to be done.
You, as an entrepreneur, are not just ìsome guy (or girl) trying to make money.î Youíre in charge of your company ñ your business. As the person in charge, itís your job to manage all employees.
That means freelancers that you outsource to have to be kept to task, as well as anyone working within your business ñ and in many cases, itís just you. Pretend you were paying a salary to a fulltime employee.
If that employee showed up every day and sat down, distracted by Netflix binges or flitting around on social networking sites, would you be angry? Yes. What if you paid for them to take a course to learn how to achieve success in their role in your business, and they took the course, but then didnít apply anything theyíd learned.
Again, it would probably make you furious and youíd fire them. Yet when it comes to levying the same amount of stern rebuke on yourself, you simply allow yourself to get away with it, labeling it an affliction that seems to stump you.
Why is that? Itís a double standard, and if anything, as most successful entrepreneurs will tell you, you should be harder on yourself than anyone else you work with now or in the future.
Shiny new object syndrome isnít real. It simply means youíre allowing yourself to be irresponsible with your actions. You have to look at this like a business, and each purchase you make as a resource that furthers your growth.
When you purchase a course or tool to help you turn your efforts into success, itís your job to absorb and apply that information as soon as possible. Make it a strict requirement that whatever you buy or pursue form here on out, you have to follow it through to completion before making a decision on whether or not to move on to something that seems more appealing.
Half the battle youíre facing is nothing more than follow through, and itís something that many marketers lack when it comes to achieving success. Donít let yourself get distracted or cry foul when youíre not being disciplined with yourself.