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You are here: Home / Archives for Strategy

50 QR Code Uses for Marketing and Business

January 4, 2021 by Asif Nazeer Leave a Comment

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Not sure what to use a QR code for in business? Or perhaps you just want more examples for using QR codes in your next marketing campaign? Whatever your purpose, our list of 50 creative ways to use QR codes is sure to trigger ideas to boost brand awareness, attract an audience, close more sales, operate more efficiently, and support customers better.

A QR code is a type of barcode anyone can scan and read with the camera in their smartphone. QR code stands for Quick Response code (“quick” because consumers can scan the QR code with a smartphone and get instant access to the information or be directed somewhere such as a website to take action).

QR codes are everywhere today — on pizza boxes, flyers, receipts, signs, shop doors — even on plants and toilet seats! Consumers finally have learned how easy it is to scan QR codes with a camera app on their mobile devices. Once scanned, QR codes can send the user to a PDF, landing page or video, or prompt a text message conversation, and much more.

It’s not just consumers who are catching on. Small business people and marketers have also discovered how to create a QR code. Using online tools, creating them is easy, fast — and often free.



Ways to Use QR Codes for Business

You can put QR codes on just about everything. Once you find a QR code generator and generate a QR code, simply download it as an image file. Place it anywhere you place an image. But first, you must have a company strategy for using QR codes. Here are 50 QR code examples:

Marketing QR Codes

Direct Mail

A flyer or print postcard can boost local marketing campaigns. Use a QR code to take the recipient to the carryout order section of your website.

Print Ads

Bring your readers from print ads to your digital platforms.

Infographic

Include a QR code in an infographic leading to a page to subscribe to your newsletter.

Map Directions

Put a QR code on a brochure leading to a Google Map with directions to your place of business. Read more tips about retail marketing.

Contest Entry

Dynamic QR codes can be used to direct someone to enter a contest or giveaway. For more on using SMS, see SMS marketing best practices.

Customer Survey

Place a QR code on a receipt and make it one-step easy for a customer to be taken to a feedback survey. No manually typing in a URL.

Connect Salespeople Directly

You can connect salespeople directly for faster response with QR codes.

Coupons

Be like Wayfair and add a QR code onto a mailer. Users capture a discount coupon number in one simple action, instead of manually typing all digits at checkout in an online purchase.

Stop Updating Costs for Real-time Information

With dynamic codes, you can update real-time information without changing the codes you already have.

Interactive Video Ads

Take a page out of a Burger King campaign, and turn an advertisement into an interactive experience. The Burger King ad has a QR code floating across the screen. Scanning the code with a smartphone takes users to page with downloadable coupons. See on YouTube here.

Mobile Marketing SMS Lists

Send SMS messages to subscribers to opt-in with QR codes instead of their phone numbers.

Carryout Transactions

Do like Little Caesar’s Pizza and deploy a QR code system for no-contact pickups of carryout orders. See how it works.

qr code on product label

Packaging and Labels

Cans and Jars

Put QR codes on labels, leading to web pages with more product information. See photo above.

Boxes

Add QR codes with a message prompting people to give a testimonial or register a product.

Wrapping Paper

Make your wrapping paper help get repeat customers by integrating a QR code prompting the customer to subscribe to your email list for future deals. You don’t even have to pay for custom wrap – simply affix QR code stickers.

Limit Packaging

Reducing the packaging and make additional images, warranties, and paperwork accessible on QR codes.

Social Media Uses

Like on Facebook Page

social media QR code

This QR code takes you to a special social media page where you can Like the Facebook page of Small Business Trends.

All Social Icons in One 

Instead of cluttering marketing materials with multiple icons for Facebook, Instagram or Twitter, use one dynamic QR code that sends visitors to a single landing page with links to all.

Signs

Digital Signs

Add a scannable coupon on digital signs to increase sales.

Real Estate For Sale Sign

The codes on the for sale sign can send your potential homeowner to a virtual tour of the house you are selling.

Pop-up Banners

Place QR codes on vertical banners in front of your restaurant so users can scan for your carryout menu. Or put a banner in your retail store with information for a product displayed nearby.

Shopping Experience

Scan to Pay

Add “scan to pay” QR codes to invoices you send, to get paid faster. Or see if your POS software offers the option.

Streamline Ordering

Streamline orders by providing QR codes directly to a particular product.

Receive a Coupon

Use a QR code that takes people to where they can claim a discount coupon.

Self-Serve Ordering and Payment

The Square Self-serve Ordering solution provides a contactless dining and payment option for restaurants with QR codes. Patrons use their smartphones to look at the menu, order and pay.

Invite to Review

Include a scannable decal on your door, to invite a consumer to visit your business reviews on the Better Business Bureau site (businesses get the QR code from the BBB).

Join WiFi Network

Show guests to your facility a static code to allow them join your WiFi network without manually entering a password. Read: QR Codes for WiFi.

Pre-fill eCommerce Shopping Carts

Encourage customers with codes to reorder automatically by refilling shopping carts with items they have ordered in the past.

Place Orders

A South Korean grocery store placed a stand in a subway station with QR codes of items for sale. Shoppers scan codes to purchase groceries which the store then delivers to their homes.

PayPal QR Code

With the PayPal app, sellers can download a QR code that enables shoppers to scan and pay with their PayPal account.

Events

Tradeshow Banners and Displays

Attendees can scan your QR codes from a sign or banner, and be prompted to get a special show discount.

Branded Swag and Promotional Items

If you give away promotional items like coffee mugs, mousepads and journal books why not add QR codes? Customize the codes to include your branding.

Name Tags

When name tags have QR codes, exhibitors can get metrics to gauge booth traffic. Offer a prize drawing to incentivize attendees to let you scan their QR codes.

T-Shirts

Have people wear your t-shirts with QR codes to drive them to your booth or other destinations.

Calendar

Instead of putting the events on dates of a calendar, put QR codes with more engaging and interactive information.

Lead Follow-up

QR codes offer an easy way to follow up on leads from a conference. Contact details such as name, phone number, email address and company can be collected in a database instead of entered manually from business cards.

Communication and Contact

Business Card

The QR codes on business cards can connect your customers to your site, social media, restaurant menu, products, and more.

Emails

Use Dynamic QR Codes to supplement your email marketing campaigns. The tracking data will let you know how well you are doing with each scan.

Direct Call 

Add a phone number to your QR codes so that when scanned by a smartphone it will dial the number.

Resume

Codes on a resume can lead your potential employer to learn more about you by viewing videos and projects online.

Handouts

Include QR codes in handouts at your next speaking engagement or conference.

Mobile Phone Case

Place a custom QR tag on a cell phone case for your name, email address or other contact information, in case you lose it. The design will be a conversation starter, too.

Stickers

Get custom QR stickers or decals made. Then use the stickers on anything you want, to send users to your social media pages or your website. Ideas: See at Etsy.

Greeting Cards

Create beautiful greeting cards that when scanned open a YouTube video or audio file, for an interactive greeting to clients. Ideas at Etsy.

Bitcoin Wallet Address

Bitcoin and other crypto codes are almost impossible to remember. If you are in person, you can scan the other party’s QR code to send bitcoin. Or, put your bitcoin address into a code integrated into a keychain or piece of jewelry to always have it nearby.

qr code uses

Product Information

Parts or Service

Scanning a QR code on a product can take the user to parts information or manuals. If you provide handyman or repair services, incorporate QR codes into your process. See example above.

Installation 

You can direct your customer to a link where they can get instructions and more information on how to install your products.

Care Instructions

An orchid plant grower used QR codes on labels to help consumers find out care instructions. See the nursery owner’s 1-minute video explaining.

Inventory Management and Tracking

Store product details, part numbers, and plain text in your code to quickly access identifying information.

Scan for Authentication

Have your customers verify the item they own is an authentic piece and not a counterfeit.

Quick Response Code Popularity

QR codes were invented in Japan over 25 years ago. While popular in parts of the world in the past decade, they failed to catch on in North America right away.

Partially it was a technology barrier. When marketers first started using QR codes, consumers didn’t know what to do with them. Some people lacked a smartphone with a good imaging device.

Today things are different. Per the Pew Center, 81% of Americans have smartphone devices, and among those age 18 to 29, it is 96%. According to Brett Narlinger of Blackhawk Networks, mobile wallet adoption jumped to 55% following the 2020 pandemic. Newer smartphones operate seamlessly with mobile wallets like Apple Pay, Google Pay or Samsung Wallet. Interest in contactless solutions skyrocketed and payment platforms stepped up, making QR codes part of plug-and-play solutions for small businesses.

The time is right for retailers, restaurant owners, home services providers, franchisees and other small businesses to use QR codes on marketing material, for payments and mobile marketing transactions and for customer service.

Get Started Using QR Codes

There are hundreds if not thousands of uses for QR codes. Pick an example. Explore QR code generators. Figure out how you can deploy QR codes in your business or marketing strategy.

Visit our guide on creating QR codes, including a list of the best QR code generators.

Image: Depositphotos, SBT Media


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Top Soap Dispensers for Work Premises

January 3, 2021 by Asif Nazeer Leave a Comment

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Cleanliness is a top priority in an office, shop, restaurant, hotel, or any facility. However, COVID-19 has heightened this priority as hand washing is a safety protocol used to stop the spread of the virus.

As a business, you will need to provide your staff and customers safe and effective ways to sanitize their hands. Soap dispensers help prevent the spread of germs and bacteria and provide a level of safety. They also help reduce illnesses and sick days among your staff thus boosting productivity.

On a practical matter, soap dispensers not only make washing hands easy they also offer an economical way to store soap. And they are a good alternative to the traditional soap that gets slippery and messy.

Besides offering some peace of mind some soap dispensers also offer aesthetics and decor to washrooms, clinics, and other public places. We have narrowed down some of the best soap dispensers to this list.

 



Best Soap Dispensers

 

Alpine Wall Mountable Universal Foam Soap Dispenser

Alpine Wall Mountable, Touchless, Universal Foam Soap Dispenser for Offices

Top Pick: This automatic foam soap dispenser is made by Alpine Industries, a leading global brand in the commercial and institutional market. With 33.8 ounces of capacity, it is ideal for a large organization. And the one-handed operation makes it conform to the Americans with Disabilities Act (ADA) Standards.

This Alpine unit runs on four C batteries that will last up to 90,000 single uses before needing to be changed. At 4.5 x 6.25 x 11.25 inches and 2.4 Pounds it is pretty compact, but one the heavier dispenser on the list.

Alpine Wall Mountable, Touchless, Universal Foam Soap Dispenser for Offices, Schools, and Warehouses

Buy on Amazon

 

Safeline360 Touchless Commercial Wall Mounted Automatic Dispenser

Automatic Hand Sanitizer Dispenser Large 1000ml/34 fl oz

Runner Up: This is another dispenser with a large 34 fl oz capacity that is well suited for high-traffic areas. It has three nozzles so you can fill foaming, spray or liquid drop soaps or sanitizers. This means you can use gel sanitizers or even alcohol.

According to the company, the four double AA batteries can deliver 20,000 to 30,000 single-use sprays. And the dispenser comes with two years of hassle-free warranty.

Automatic Dispenser Large 1000ml/34 fl oz – Touchless Commercial Easy Refill Soap and Sanitizer Holder

Buy on Amazon

 

OBOR Automatic Soap Dispenser

OBOR Automatic Soap Dispenser Touchless Smart Infrared Sensor Auto Soap Dispenser Hands-Free for Home

Best Value: The OBOR dispenser is ideal for an office. It looks great and holds 12.5 oz of soap or hand sanitizer that can be dispensed automatically. Two smart infrared motion sensors detect your hand every time to dispense the soap. And you can adjust the liquid to come out in one, two, or three drops depending on what type of product you are using.

The OBOR is powered by 4 AAA batteries.

OBOR Automatic Soap Dispenser Touchless Smart Infrared Sensor Auto Soap Dispenser Hands-Free

Buy on Amazon

 

Secura Electric Automatic Soap Dispenser

Secura 17oz , 500ml Premium Touchless Battery Operated Electric Automatic Soap Dispenser

Secura’s automatic soap dispenser lets you dispense, anywhere from 0.03 to 0.19 fluid ounces. The infrared sensor can detect hands from as far away as 2.75 inches and offers a touchless and hygienic experience.

Weighing 14.4 ounces this dispenser can hold 17 fluid oz and comes with a LED indicator to let users know it is on or off. It is powered by four AA batteries and can be mounted on walls or on countertops. At 6 x 3.3 x 8.7 inches it is available in chrome and black finishes and it comes with a 2-year manufacturer’s warranty.

Secura 17oz / 500ml Premium Touchless Battery Operated Electric Automatic Soap Dispenser

Buy on Amazon

 

TROPRO Automatic Soap Dispenser

Automatic Soap Dispenser, TROPRO 7.5oz, 250ml Sensor Touchless Liquid Soap Dispenser

TROPRO stainless steel soap dispenser uses infrared sensor technology with three adjustable volume soap delivery system. A strong motor ensures the soap will not get clogged and the brush stainless steel body will stand will keep running even if it falls.

This soap dispenser has a large 7.5 fluid ounces of liquid soap capacity and it comes in at 4.3 x 2.83 x 7.1 inches, weighs 12.8 ounces and runs on four AAA batteries.

Automatic Soap Dispenser, TROPRO 7.5oz/250ml Sensor Touchless Liquid Soap Dispenser, Hands-Free

Buy on Amazon

 

BBX Lephsnt Manual Wall Soap Dispenser

Manual Wall Soap Dispenser

The transparent build of the BBX Lephsnt’s manual soap dispenser allows you to see the amount of soap left in the container. At 8.27 x 2.87 x 2.8 inches and 5.9 ounces it is compact, but it can store up to 6.8 fluid ounces of liquid soap.

You can install it using double-sided tape or screws into walls. Once you install it, a locking design, equipped with a key will protect the unit in public places. Made from an adopted environmental resin material, the company offers a 5-year warranty on this dispenser.

Manual Wall Soap Dispenser, for Kitchen, Bathroom, Home Office, Hotel, Commercial Buildings 200ml (6.8 Oz)

Buy on Amazon

 

Genuine Joe 30 oz Soap Dispenser

Genuine Joe Joe 30 oz Soap Dispenser

Sometimes an easy-to-use tool is the best solution. And Genuine Joe’s soap dispenser provides a reliable dispenser with a large container for 30 fluid ounces. The see-through tank is easy to refill and see how much soap you have left.

Each pump dispenses 1 cc per stroke, thus eliminating waste. At 6.3x4x4.5 it only weighs 0.16 ounces, and it can dispense liquid and lotion soaps, except pumice. A large push bar for dispensing the soap meets ADA requirements.

Genuine Joe Joe 30 oz Soap Dispenser, 30 fl oz (887 mL), Clear

Buy on Amazon

 

How to Choose the Right Soap Dispenser 

  • Manual Vs. Automatic Dispensers: Manual soap dispensers require less maintenance and upkeep compared to automatic dispensers. They are relatively cost-effective, don’t need a power source and help users to determine how much soap they want to dispense into their hands. Automatic dispensers for their part help maintain a clean facility by reducing cross-contamination between users. Because they are touchless, they are sanitary and help stop the spread of bacteria and germs. Automatics dispensers use sensors, which also makes them more efficient.
  • Countertop VS wall mount: Countertop soap dispensers are OK if you plan to move your dispenser from room to room. But risk getting knocked off the counters or being stolen. Wall-mounted dispensers do not risk getting knocked off countertops and are great in places where there is high traffic. Wall-mounted dispensers can easily be fitted into walls and offer reliability and security.
  • Durability: Look for stainless steel or plastic for long-lasting dispensers. And whether is automatic or manual, make sure the mechanism is well made, it is easy to clean, and refill.
  • Liquid vs. foaming soap dispensers: Liquid soap dispensers produce liquid soap while a foaming soap dispenser mixes the soap with air to deliver a soap lather. This is more of a personal choice, but liquid soap is touted to encourage users to rub their hands to produce a rich lather which can help to reduce microbial load in the process. Some dispensers will only work with one or the other. Other models may be able to dispense both. Make sure the dispenser you are looking at is compatible with your chosen hand soap before you buy it.

 

Cartridges vs. Manual Refills and Capacity

There are two main ways to refill soap dispensers, cartridges, and manual bulk refills. The easier and cheaper option is the manual refill where the soap is filled manually into the dispenser from a larger bottle of soap. With cartridges, you simply need to swap them out whenever they run empty. If your soap dispenser requires cartridges make sure they are easily available.

The capacity of the soap dispensers will help you determine how long it will last before a refill. Soap dispensers with low storage capacities will mean you will need more frequent refills. Also, look for dispensers that have a transparent refill indicator so you will know how much soap is available.

Soap Dispensers are Essential

A good soap dispenser is an essential part of any washroom. In these hygiene-sensitive times, automatic dispensers help provide peace of mind and they keep washrooms clean.

With soap dispensers, you don’t just stop the soap inside from getting dirty, but the dispenser also acts as protection against other forms of contamination. Best of all it is an affordable tool you can easily install in your washroom.

Soap dispensers come in many styles and shapes. When choosing one, keep in mind that it must be suitable and appropriate for the space you are going to use it in. A small office and warehouse have different requirements, so choose accordingly to get the best out of the dispenser.

YOU MIGHT ALSO LIKE:

Images: Amazon


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Learn how to Protect your Assets by Establishing the Right Business Entity

January 2, 2021 by Asif Nazeer Leave a Comment

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business entity webinar

Protecting your personal assets is extremely important when you start a new business. And the business structure you select will determine just how much you will put your personal assets at risk. Titled, What Business Structure is Right for You? CorpNet is going to be holding a webinar on Apr 28, 2021, 02:00 PM Eastern Time, to share some invaluable insights on business entities.

The CEO of CorpNet, Nellie Akalp along with the Founder and CEO of Small Business Trends, Anita Cambell will shed some light on the often confusing subject of business structures. The knowledge you gain from this webinar will protect your personal and business assets as you establish your new venture or change your existing enterprise.

Some of the subjects they will be addressing are:

  • The many benefits of incorporating a business or forming an LLC
  • Why the Sole Proprietorship of Partnership offers no liability protection for business owners
  • Details on the Limited Liability Company (LLC) and why it is so popular among business owners
  • The advantages and disadvantages of the S Corporation vs the LLC and what is best for which types of businesses
  • Insight on the C Corporation and which types of businesses benefit from this entity

 

Click on the register button and put this webinar on your calendar.

Register Now





Featured Events, Contests and Awards

WEBINAR: The Sh*t’s Hit the Fan - NOW WHAT? 99 Recession Proof Tips for Small BusinessWEBINAR: The Sh*t’s Hit the Fan – NOW WHAT? 99 Recession Proof Tips for Small Business
January 14, 2021, Online

The business world as we know it appears to have been turned upside down overnight by Covid-19. Perhaps there has never been another time when the economy has changed so radically so fast. How do you – as a small business owner – navigate this new world? In her new book, Rhonda Abrams, a recognized small business expert, shares specific do-it-now strategies for how your small business can survive – even thrive – in this Covid-19 world.


Women in Cloud Summit 2021Women in Cloud Summit 2021
January 28, 2021, Online

The Women in Cloud Summit is a three-day, life-changing event for women tech entrepreneurs, corporate and community leaders, policymakers, and allies from around the globe. Women are key drivers of economic growth, and the Summit strives to change the industry narrative by creating economic access for women in the cloud economy. Summit attendees will hear from inspirational speakers, connect and communicate with industry leaders and experts, and network with other community members and entrepreneurs. Join us virtually from January 28-30, 2021.


WEBINAR: What Business Structure is Right for You?WEBINAR: What Business Structure is Right for You?
April 28, 2021, Online

Picking a business structure is usually the first big legal decision for a new business owner and one of the most confusing. However confusing, it is an essential step to protecting your personal assets from any liabilities of the company. In this webinar, Nellie Akalp CEO of CorpNet.com, will share insight on business entities to help guide you to the best decision for your new venture.


WEBINAR: Best State to IncorporateWEBINAR: Best State to Incorporate
July 28, 2021, Online

Some say Delaware, others say Nevada while someone else may say your home state. What is the best state to register a business in? What if your business is expanding into new territory? At what point should you Foreign Qualify? Nellie Akalp, CEO of CorpNet.com, will go in-depth to answer these questions and more in this webinar.


WEBINAR: Steps to Start Your BusinessWEBINAR: Steps to Start Your Business
October 20, 2021, Online

Starting a business can be an exhilarating time, where everything seems full of potential and purpose. But navigating the logistics of launching a business can be daunting. In this webinar Nellie Akalp, CEO of CorpNet.com, will outline the steps necessary to legally start a business and get up and running on the right foot.


More Events

  • Decoding Future HR 2021
    January 19, 2021, Online
  • Talent Acquisition Week | VIRTUAL
    January 25, 2021, Online
  • Rail Cybersecurity Summit USA
    February 09, 2021, Online
  • 5th Advancing Project Controls Summit 2021
    February 22, 2021, Online
  • Employee Wellness Summit
    February 24, 2021, Online
  • Digital Marketing World Forum – North America Online 2021
    March 24, 2021, Online
  • Power BI in 2021
    April 01, 2021, Online
  • HR Benefits Conference, April 2021
    April 07, 2021, Las Vegas, United States
  • TECHSPO New York 2021 Technology Expo (Internet ~ Mobile ~ AdTech ~ MarTech ~ SaaS)
    April 15, 2021, Online
  • DigiMarCon Mid-Atlantic 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    April 26, 2021, Philadelphia, Pennsylvania
  • Sitecore CMS in 2021
    May 01, 2021, Online
  • DevOps Engineer in 2021
    May 01, 2021, Online
  • DigiMarCon New England 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    May 06, 2021, Boston, Massachusetts
  • Marketing Analytics Summit North America – Virtual Edition 2021
    May 10, 2021, Online
  • DigiMarCon Canada West 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    May 13, 2021, Vancouver, British Columbia
  • DigiMarCon Canada East 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    May 17, 2021, Montreal, Quebec
  • DigiMarCon Canada 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    May 20, 2021, Toronto, Ontario
  • DigiMarCon Canada 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    May 20, 2021, Toronto, Ontario
  • TECHSPO Toronto 2021 Technology Expo (Internet ~ Mobile ~ AdTech ~ MarTech ~ SaaS)
    May 20, 2021, Toronto, Ontario
  • Machine Learning Week 2021 – Livestream
    May 24, 2021, Online

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: CorpNet


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Follow the Money, They Said (CARTOON)

January 1, 2021 by Asif Nazeer Leave a Comment

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follow the money business social media cartoon

This article, “Follow the Money, They Said (CARTOON)” was first published on Small Business Trends



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Best Baby Changing Station for the Wall

December 30, 2020 by Asif Nazeer Leave a Comment

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Besides providing quality products and services businesses have to make sure they accommodate the needs of their customers. Equally important is how your business is viewed by the public. This goes hand in hand with how you invest in the comfort of your customers. One of the best ways to do this is to provide a clean environment and full bathroom amenities such as baby changing stations.

It means not only accommodating your clients but also their children and possibly your staff’s children. This is where baby changing stations come in to play. Especially for public restrooms in restaurants, businesses, and shops.

Whether you need to install a baby changing station in your customer’s restroom or for employees who bring children to work, find the best ones here.



Best Baby Changing Stations for the Wall 

Koala Kare Horizontal Baby Changing Station

Koala Kare KB20000 Horizontal Baby Changing Station

Top Pick: The body of this horizontal diaper changing station is made from injection-molded polypropylene. And the bed surface contains microban antimicrobial that helps in reducing odor-causing bacteria. It complies with ADA standards for accessible design and the 2009 ICC A117.1 standards.

It is 23.5 x 35.18 x 22 inches and weighs 27.5 pounds. The steel chassis and steel hinges offer greater resistance and wear, and it can support up to 200 pounds.

Koala Kare KB20000 Horizontal Baby Changing Station

Buy on Amazon

ECR4Kids Wall-Mounted Baby Changing Station

ECR4Kids Wall-Mounted Baby Changing Station with 500 Disposable Liners

Runner Up: The ECR4Kids is made from antibacterial high-density polyethylene providing both strength and durability. Built to accommodate infants and toddlers of up to 3.5 years it has a concave shape and concave adjustable child-safety strap to keep kids comfortable and safe.

It is 35.5 x 19 x 4 inches and weighs around 21 pounds, with a weight capacity of 250 lbs. The space-saving design comes with a concealed pneumatic cylinder that ensures slow, safe, controlled opening and closing. It comes with two diaper bag/purse hooks that hold up to 25 lbs. each, two built-in sanitary paper liner dispensers and 500-count disposable liners.

ECR4Kids Wall-Mounted Baby Changing Station with 500 Disposable Liners

Buy on Amazon

Rubbermaid Commercial Horizontal Baby Changing Station

Rubbermaid Commercial Horizontal Baby Changing Station

Best Value: The Rubbermaid baby changing table is made with polypropylene. It is designed to not absorb moisture and prevent the spread of germs with antimicrobial protection. And it meets the EN, ADA, and ASTM safety standards.

The changing station comes with easy-to-reach hooks, a built-in shelf and liner storage, and is available in horizontal and vertical orientations. It features a concealed pneumatic cylinder and oversized hinge and shock absorbers for one-handed opening. It is33.25 x 21.5 inches and weighs 19.75 lbs.

Rubbermaid Commercial Horizontal Baby Changing Station

Buy on Amazon

Alpine Industries Baby Changing Diaper Station

Alpine Industries Wall Mounted Baby Changing Station

This is a fold-down diaper station made with antimicrobial coated polypropylene. It features dual liner holders to accommodate up to 100 film liners and it is outfitted with two side hooks, allowing users to hang a diaper bag and another item.

It is 19.68 x 34.25 x 20.31 inches, weighs 24 lbs., supports up to 220lbs, and meets ADA, FDA, and ASTM global safety standards.

Alpine Industries Wall Mounted Baby Changing Station – Horizontal Fold Down Diaper Changing Table

Buy on Amazon

Continental Baby Changing Station

Continental 8252-H White Horizontal Baby Changing Station

Continental’s baby changing station features a contemporary, easy to clean, concave surface to comfortably accommodate infants with adjustable safety straps. Made with polyethylene that inhibits bacterial growth it comes with dual liner dispensers that can hold approximately 50 liners for protection. And pneumatic shocks enable one-hand opening and closing.

When open, the station measures x 34-1/4 x 18 inches (Height x Width x Depth) and it measures 4” (Depth) when closed. It weighs 16.2 lbs. and it can hold up to 250 lbs.

Continental 8252-H White Horizontal Baby Changing Station

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TCBunny Wall-Mounted Baby Changing Station

TCBunny Wall-Mounted Baby Changing Station Horizontal Diaper Changing Table with Safety Straps White

TCBunny is made from polypropylene with a horizontal changing station designed for infants and toddlers up to 3.5 years old. For added convenience, the unit comes with a built-in shelf and two accessory holders to keep all necessary items safely out of a child’s reach.

Furthermore, the one-hand open and close design allows for easy access to the changing platform, while the concealed pneumatic cylinder and hinge structure provide controlled, smooth opening and closing of the table. It is 33.25 x 21.5 x 4 inches, weighs 24.6 lbs., and meets ASTM, ADA, FDA, and EN safety standards.

TCBunny Wall-Mounted Baby Changing Station Horizontal Diaper Changing Table with Safety Straps White

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Modundry Fold Down Baby Changing Station

Modundry Fold-Down Baby Changing Diaper Station - Horizontal Wall Mounted

Modundry’s wall-mounted baby changing station comes with a smooth and comfortable concave surface and an adjustable safety strap to keep children safely in place. The 900 design helps save space and coupled with a concealed pneumatic cylinder ensures slow, safe, controlled opening and closing.

It is 32.76 x 23.15 x 5.43 inches, weighs 24 lbs., has weight capacity of 250 lbs, and has two diaper bag hooks that can hold up to 25 pounds.

Modundry Fold-Down Baby Changing Diaper Station – Horizontal Wall Mounted, Sturdy & Durable with Safety Straps for Commercial Bathrooms

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Important Features to Look Out for in Your Next Baby Changing Stations

  • Easy to Clean Options: Diaper changes can get messy. Look for units that are easy to clean and maintain. Look for materials that are waterproof, either plastic or silicone allowing you to easily wipe away messes.
  • Storage: A good changing table not only affords comfort and privacy but also functionality. Look for those that allow you to hang your bag, storage for essential supplies and have safety straps or harnesses.
  • Ease of Installation: Walls made from tiles, concrete or metal all have different mounting requirements. Look for changing tables that come with a full set of installation instructions. Also, beware of suppliers that do not offer mounting accessories.
  • Mount type: You have the option of a mounted or countertop mounted stations. Wall-mounted changing tables are more common because these units are usually a little easier to fit into a space and come with additional features, such as storage compartments.
  • Dimensions: Depending on the available space you may opt for horizontal or vertical changing stations. Some units come in both positions, and which to choose very much depends on the dimensions and needs of the space you want it to go in.
  • Material: The material should be one that is strong and sturdy, so parents do not have to worry about their baby rolling off of the table and getting injured. It can be either made from plastic or metal but make sure that there is sufficient cushioning for the toddlers’ comfort. It should have antibacterial components and can be easily washable. Also look for stations that are vandal proof.
  • Price: Baby changing stations can cost as little as under $100 to as much as $2,000. Investing on quality for this product is advisable.

 Safety and Space

There are quite a few types of baby changing units you can put in public locations, that come with a range of features. Before you start buying a changing station, consider these two very important factors, safety and space.

Safety

The safety of toddlers during diaper changes is of utmost importance. And the baby station you install must reflect that. Make sure that your changing station is as safe as possible. And it all starts by buying a strong baby station made with solid materials and has safety certifications on par with industry standards.

After you purchase it, the next safety measure you should take is proper installation. If you are not a handy person, have a professional install it for you. This will help you avoid many complications later.

Space

The first step is to see if your baby changing station you choose fits in your bathroom. Baby changing stations come in a variety of shapes and sizes and can range in complexity in terms of their design (vertical Vs. horizontal), do they fold down or not.

Your changing station will need to provide enough room in front for users to comfortably change their baby. Equally important is to locate your baby changing station in a place where it will not obstruct traffic, get in the way of or damage other washroom equipment.

Having a baby changing station is one more way to better serve the needs of your customers. If you are going to make the station available, buy the best one your budget allows so your customers feel secure with the most important thing in their life, their child.

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Vitality Beyond 50 Targets a Specific Niche in the Wellness Industry

December 30, 2020 by Asif Nazeer Leave a Comment

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People’s health needs can change with age. But many wellness brands today focus mainly on young adults. Luckily, Vitality Beyond 50 is there to provide guidance specifically geared toward women in a different age group. Read more about the company below in this week’s Small Business Spotlight.



What the Business Does

Provides nutritional guidance for women over 50.

Founder Kristine Bahr told Small Business Trends, “I am an Integrative Functional Medicine nutritionist. I help women over 50 regain their energy and vitality with a personalized treatment plan including nutritional services and supplements.”

Business Niche

Bringing scientific testing and experience to clients.

Bahr says, “I have 20 years of experience as an Integrative Functional Medicine Nutritionist. I do scientific testing to determine the root cause of any illness.”

How the Business Got Started

By niching down another venture.

Bahr explains, “Vitality Beyond 50 is an offshoot of my present business, Cutting Edge Wellness.”

Biggest Win

Seeing results with clients.

Bahr says, “In my business history, I have helped thousands of clients, all ages achieve optimal health.”

She adds, “The best gifts I have received are women having babies after being they were infertile. It is a joy to my heart.”

Biggest Risk

Setting up in a new area.

Bahr says, “The biggest risk is when I moved from the Berkshires to Boston. I had to develop my business in a new location.”

How They’d Spend an Extra $100,000

Exploring new areas and continuing to serve clients, just in new ways.

Bahr explains, “I would travel more (excluding COVID restrictions) and write a book.”

Favorite Quote

“It is a time of Great Awakening. A time for waking up to who you are, not who others think you are.” Abraham Hicks

* * * * *

Image: Vitality Beyond 50, Kristine Bahr


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26 Business Review Sites Where Customers Rate You

December 29, 2020 by Asif Nazeer Leave a Comment

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If you buy something through our links, we may earn money from our affiliate partners. Learn more.

Business review sites are an essential part of the customer buying journey today. Purchasers make snap decisions about a firm simply by reading business reviews — without ever calling your company, setting foot in your store or visiting your website.

What is your presence like on review sites? Have you found all the sites where customers review your business? Are the reviews mostly positive?

Managing your presence is called online reputation management and it’s something you should be doing on business review sites. Reputation management involves identifying, monitoring, and influencing your business’s credibility and reputation online. And central to review sites are customer reviews.



What is a Customer Review?

A customer review is when a customer gives a review of a product, service or brand online based on first hand knowledge. Customer reviews are not professional reviews and are never paid for. About 72% of U.S. consumers have written a review for a local business.

Customer reviews are a form of customer feedback. They usually include some text, as well as a star rating of 1 to 5 stars, with 1 being poor and 5 being excellent.  While there are many places you can find online business listings, the sites below go beyond listings and are popular places for customers to leave reviews.

Best Business Review Sites

The following 26 sites include the best B2C review sites, important for businesses that sell to consumers (examples: Yelp and HomeAdvisor). We also identify the best B2B review sites, for businesses that sell to other businesses (example: G2). Focus on the sites applicable to your industry so you can reap the benefits when buyers use them to make purchase decisions.

1. Google My Business

Google My Business (GMB) is the single most crucial review and listing tool for local businesses. It is is one of the top review sites, replacing what was previously called Google Local. An essential tool for garnering a credible online reputation, it can also help with ranking your business in various kinds of search results. Use this Google My Business Cheat Sheet to get started.

2. Bing Places for Business

Bing Places for Business is the Bing search engine’s version of Google My Business. Consumers can leave ratings and reviews about a company. Local businesses, including businesses with multiple locations, can claim their listing and complete a profile to add their listings to Bing Places, all for free. Once verified, information will appear in Bing Local search and map results.

3. Facebook Ratings and Reviews

Facebook is much more than a social media portal to share posts. The hugely popular social media site is also where followers can leave ratings, reviews, and recommendations on a business’s Page using its Facebook Ratings and Reviews platform. Businesses can turn off ratings and reviews in their Facebook Page settings.

4. Better Business Bureau

The Better Business Bureau (BBB) prides itself on being an ethical marketplace that allows individuals to recommend businesses. The BBB is one of the oldest and most trusted sites, and verifies all consumer reviews. Businesses can also become a BBB accredited business, and the Better Business Bureau assigns its own ratings from A to F but these ratings are independent from reviews by the public.

5. Amazon Customer Reviews

Amazon customer reviews

Amazon has been allowing consumers to post reviews about products since 1995. Garnering a string of 4- or 5-star reviews on this leading online retailer’s site can help businesses generate many new sales and build a solid reputation. Business reviews also apply to any listing in Amazon’s Handmade section and to service providers in the Amazon HomeServices section.

6. Yelp

Some small business owners and marketing managers have a love-hate relationship with Yelp, feeling that positive reviews at times get less visibility than negative ones at the site. However, you can’t deny Yelp’s importance. Its pages show up frequently in internet searches. It’s a consumer destination, too. The site also trains companies to respond to reviews. A Yelp listing can help businesses manage their online credibility and reputation. Yelp is one of the top review sites and an important place to encourage potential customers to do business with you.

7. Foursquare

Using its Swarm and CityGuides apps, Foursquare lets users check-in and rate venues they visit. Users can also leave “tips” for others visiting the establishments. Companies that sign up for Foursquare for Business can take advantage of user analytics. Businesses can also add their own tips to Foursquare and make customer reward offers. Foursquare data is often included in other sites and maps.

8. HomeAdvisor

If you operate a home improvement business or provide services to homeowners, listing your services on local business review websites like HomeAdvisor and collecting business reviews can positively impact your business and help you get new customers. All reviews placed on HomeAdvisor go through an extensive screening process and are verified by the site’s moderators.

9. Yellow Pages

You can get a free business listing on Yellow Pages which enables businesses to manage the reviews placed on the site about their company. Yellow Pages has transitioned from paper to digital, and is now supporting businesses online with local marketing and reviews. While the yellow pages are no longer the heavyweight driver of new customers the way they were decades ago when print books ruled, make sure to claim your business there.

10. TripAdvisor

TripAdvisor

TripAdvisor is a review platform focused on the hotel, travel, restaurant, airline, or entertainment industries. Customers share reviews of hotels and other establishments connected to the travel industry. Given that TripAdvisor has collected more than 878 million reviews, it’s in every travel business’s interest to claim its listing and generate positive reviews on one of the largest travel sites in existence.

11. Angie’s List

Angie’s List is regarded as one of the most credible business review sites, being early to offer business listings. Reviews cannot be from anonymous sources on Angie s List, which again, adds to the credibility of the evaluations posted there. Companies can set up a page on Angie s List for free where customers can leave reviews.

12. TrustRadius

TrustRadius is an online review source designed for software businesses. Adding to the credibility of TrustRadius is the fact that all reviewers are authenticated via LinkedIn. This enables users to view what their connections on LinkedIn say about their business and software products.

13. OpenTable

If you own or run a restaurant, registering on OpenTable will enable customers to make reservations and write reviews. Restaurants receive a star rating on OpenTable based on the number of reviews and the percentage of people who recommend the restaurant. Naturally, the higher the review rating, the better a restaurant’s credibility and online reputation.

14. PlanetRate

PlanetRate

PlanetRate enables customers to write reviews on businesses of all industries. Companies can register on PlanetRate and actively collect reviews. Users can write in-depth analyses of companies on PlanetRate. Any positive feedback on this review site can influence how consumers perceive your business.

15. Salesforce AppExchange

Salesforce AppExchange is an enterprise cloud marketplace designed to extend the Salesforce platform. It lets users rate businesses through a five-star rating system. Businesses with a Salesforce AppExchange app can keep track of their app’s rating and monitor their online business reviews.

16. Trustpilot

Trustpilot allows businesses to generate a profile page and encourage customers to provide reviews. Companies can send customizable review invitations for a higher-level paid membership fee and share their reviews and social ratings on social media.

17. Glassdoor

Glassdoor users can search reviews and ratings of more than 700,000 businesses around the world. Employees can also share what it is like to work for a company on Glassdoor. With candid and honest reviews about a business’s services, products, and what it is like to work for, Glassdoor can be an invaluable source for enhancing a company’s reputation with prospective employees.

18. G2

G2 (formerly known as G2 Crowd) is a business review site for companies that sell software. Business software apps are ranked on a five-star scale. With more than five million business users heading to G2 each month to read reviews and buy software, having quality ratings on G2 can directly influence business buying decisions.

19. VendOp

PlanetRate

Customers can search for vendors of a particular industry and specification on VendOp. The site provides a portal for purchasers to share their experiences with other customers. Users can search reviews by ratings, service, and location on VendOp.

20. Manta

Manta is mainly a business review site, one dedicated to small business. Business owners can claim and customize their page to improve online visibility and marketability. Consumers can search from millions of businesses, and registered users can leave star ratings and write reviews.

21. Avvo

Avvo is a business review site for attorneys. Consumers can review their lawyer for the benefit of other consumers and assign up to 5 stars. Avvo claims to include 97% of all lawyers in the United States in its database, and also lists them by practice specialty. All reviews are subject to approval by Avvo, which separately provides its own rating of 1 to 10, based on specified criteria.

22. WebMD

WebMD is a vast site getting over 100 million visitors a month, containing medical information for consumers. It also has listings of doctors and dentists, and allows consumers to leave business reviews of them.

23. FinancesOnline

FinancesOnline software reviews

FinancesOnline is an independent review platform that addresses B2B, SaaS, and financial companies. It helps users find and compare software products and services best suited to their needs. They can also read customer product reviews and reports from experts. Currently, the site has more than 50,000 online reviews from users of software products.

24. Merchant Circle

Opening its virtual doors in 2005, Merchant Circle has more than 15 million local business listings across the U.S. in its database. Consumers refer to Merchant Circle to find businesses, read reviews by consumers, and get competitive quotes from companies they seek out. Make sure you claim your business listing. It can be a source for acquiring new customers.

25. Sitejabber

Sitejabber is a site with online reviews of businesses which also lets customers get answers to questions from other customers and the business itself. After making a purchase, customers can leave their own feedback and get help resolving any issues that may arise.

26. Which?

Which?

Which? is an independent not-for-profit UK-based consumer review site that reviews services and products and then writes and shares the reviews. Managing to have commendable reviews written about your products or services on Which? can go a long way in generating a sound and credible online reputation.

Other Review Sites

There are over 100 larger sites that allow user-generated reviews, and many smaller ones. Most are niche specific. CitiSearch, Local.com, Viewpoints, ConsumerAffairs, Etsy, Goodreads, Cars.com, Edmunds, CarGuru, Care.com, Thumbtack, Fiverr, Zomato, VRBO, Airbnb, Zillow, Houzz, Apartments.com, Bankrate, and the Apple Apps Store and Google Play for apps — these are just a few that feature reviews today. Find the business review sites relevant to your industry and your business. Then start listening to what the public is saying about your company, and engage.

5 Tips for Leveraging Business Review Sites

The following best practice tips will help you use online review sites to get highly sought-after, positive reviews.

Claim Your Business Profile

You can claim a listing on many review sites such as Yelp and Google My Business — and you should. Doing so enables you to verify or add your business information such as your phone number, hours of operation and email address. You can respond to user reviews, add photos and sometimes add links to a blog post or articles. Your profile becomes an extension of your business website, and a great way to draw in new customers. Google My Business is especially crucial because Google is the world’s largest search engine.

Encourage Business Reviews 

Make it a habit to encourage customers to share a review or give feedback on your Facebook page, Yelp, the BBB, or other review sites. Reviews essentially are word of mouth. Instead of speaking one-on-one with a neighbor or friend, consumers take to review websites.

Some business owners dread looking at customer reviews because they expect them to be negative. Have confidence. Embrace each review as the equivalent of free advertising and an integral part of your digital marketing through happy customers.

Don’t Incentivize Reviews

While you can encourage reviews, do not incentivize users to give them. Also, it’s important to understand the rules for each review site. Some, like Yelp, have strict guidelines about asking for reviews.

Don’t Write Fake Reviews 

Writing fake business reviews could get your business banned from the review site. Review sites work hard to preserve consumer trust and have algorithms to detect and remove fake reviews. No matter how tempting, it is not worth the risk and could damage your company’s reputation should you be discovered.

Respond to Negative Reviews

Never let negative reviews go unanswered. Keep an open mind, remain unemotional and apologize if necessary. Take negative comments back to your team and use them to improve. If you did nothing wrong, acknowledge the situation and empathize. Avoid arguing with a customer or flaming the reviewer.

It turns out that 30% of consumers reverse negative reviews on online review sites when the company responds, according to a survey by ZenBusiness. Yet, only 12% of consumers say their reviews are often or always responded to. Therefore, by responding, you gain a real advantage over all the other small businesses that never respond.

Do I Still Need My Own Website if I Have Review Site Listings?

You should always have your own company website. Some businesses use their Google My Business profile, Facebook page or other business review sites as a replacement for a website of their own. But this is not wise, for one simple reason: third-party sites are outside of your control.

If Facebook decides — however unjustly — to delete your Page, it could take weeks or months to appeal and get it back, if ever. An effective digital marketing strategy should include both your own website as well as business review sites.

Should I Display Reviews on My Website?

Yes. A number of software apps are available to help with aggregating reviews and displaying them on your site. The software reminds customers to review your business post-sale. The apps also automate collecting reviews that have already been published on third-party sites, and provide widgets so you can embed and display reviews on your own website. Examples: GatherUp, Reviews.io and BirdEye.

Do Customer Review Sites Help with Search Engine Rankings?

Information from business listing sites, including user reviews, can show up high in search results in numerous ways. In particular, GMB and Bing Places information is often displayed prominently in the respective Google search engine and Bing search engine pages and maps. A search engine optimization (SEO) professional who specializes in local SEO can help you with a local SEO strategy and explain more.

Rather than focusing just on rankings, however, think broadly about “visibility”. Review sites give you more places to be found online. Too many small businesses are effectively invisible online. The more review websites your company appears in, with positive ratings, the better.

Ready?

The internet has given consumers the power to make or break a business’s reputation by leaving reviews on social media sites like Facebook, search engines, or any number of business review sites like Yelp. It’s in your best interest to embrace review sites to make a positive brand impression.

Image via Shutterstock; various screenshots


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Upcoming Webinar Prepares Small Businesses for When It Hits the Fan

December 27, 2020 by Asif Nazeer Leave a Comment

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hit the fan business webinar

The year 2020 has nearly come to an end. Time to let out a big “HALLELUJAH” if you’re a small business owner. But of course, the challenges that were presented to many of us this year aren’t going away, at least not any time soon.

And you never know when the next challenge might present itself. So, if anything, it’s time to get prepared for what may come next. It’s time to recession-proof your small business.

An upcoming webinar hosted by 3 prominent small business leaders aims to do just that.

On January 14, Small Business Trends publisher and CEO Anita Campbell along with DIY Marketers publisher Ivana Taylor join serial entrepreneur Rhonda Abrams for the webinar, The Sh*t’s Hit the Fan – NOW WHAT? 99 Recession Proof Tips for Small Business. The event is based on the book of the same title authored by Abrams.

During this online event, you’ll hear actual steps to take to get your small business ready for whatever might get thrown its way. It’s an event you literally can’t afford to miss. Get ready by registering using the link below.

Register Now





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The Women in Cloud Summit is a three-day, life-changing event for women tech entrepreneurs, corporate and community leaders, policymakers, and allies from around the globe. Women are key drivers of economic growth, and the Summit strives to change the industry narrative by creating economic access for women in the cloud economy. Summit attendees will hear from inspirational speakers, connect and communicate with industry leaders and experts, and network with other community members and entrepreneurs. Join us virtually from January 28-30, 2021.


WEBINAR: What Business Structure is Right for You?WEBINAR: What Business Structure is Right for You?
April 28, 2021, Online

Picking a business structure is usually the first big legal decision for a new business owner and one of the most confusing. However confusing, it is an essential step to protecting your personal assets from any liabilities of the company. In this webinar, Nellie Akalp CEO of CorpNet.com, will share insight on business entities to help guide you to the best decision for your new venture.


WEBINAR: Best State to IncorporateWEBINAR: Best State to Incorporate
July 28, 2021, Online

Some say Delaware, others say Nevada while someone else may say your home state. What is the best state to register a business in? What if your business is expanding into new territory? At what point should you Foreign Qualify? Nellie Akalp, CEO of CorpNet.com, will go in-depth to answer these questions and more in this webinar.


WEBINAR: Steps to Start Your BusinessWEBINAR: Steps to Start Your Business
October 20, 2021, Online

Starting a business can be an exhilarating time, where everything seems full of potential and purpose. But navigating the logistics of launching a business can be daunting. In this webinar Nellie Akalp, CEO of CorpNet.com, will outline the steps necessary to legally start a business and get up and running on the right foot.


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This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos


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It’s Been the Grinch’s Kind of Year for Many in 2020

December 25, 2020 by Asif Nazeer Leave a Comment

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This article, “It’s Been the Grinch’s Kind of Year for Many in 2020” was first published on Small Business Trends



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NexHealth Uses Tech to Make the Healthcare Industry More Efficient

December 23, 2020 by Asif Nazeer Leave a Comment

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The healthcare industry is changing dramatically. And technology is becoming a big part of that change. NexHealth wants to help usher in the next wave of efficiency in the healthcare industry.

The company provides a platform that connects patients and healthcare providers. Read more about the unique business idea in this week’s Small Business Spotlight.



What the Business Does

Connects patients, doctors, and developers.

Chelsea Robinson, Growth Marketing Manager at NexHealth told Small Business Trends, “We have an all-in-one patient experience management platform which integrates directly with practice management and EHR systems. Our platform includes important features like two way messaging, online booking, online payments, telehealth, appointment reminders and more.”

Business Niche

A real-time online booking platform.

Robinson says, “It supports full customization capabilities for 1 to 500 location medical and dental practices.”

How the Business Got Started

Because of personal experience.

Robinson explains, “After pre-med, and actually en route to medical school, our CEO, Alamin Uddin pivoted to build NexHealth. He was working in a dental office and experienced first-hand the exigent need to automate and improve the patient experience. He called on a good friend to help him accomplish this (our co-founder Waleed Asif). And the rest is history.”

Biggest Win

Developing integrations with a proprietary healthcare API.

Robinson says, “We further developed and released the API to our customers after recognizing the disparity of the healthcare industry. We wanted to offer more value to our base beyond what they were already getting in the space. It’s a “win”, not only because of the additional revenue it has brought in, but also because it’s a huge aid to innovation in a space the sorely needs it.”

Biggest Risk

Moving from New York to San Francisco.

Robinson explains, “We wanted to raise more funding in Silicon Valley, but our main market (and most of our customers at the time) was in New York. We were worried we’d lose visibility in that market, but it hasn’t hindered us from success there AND we’ve been able to raise critical funding. In fact, we recently closed a $15M Series A round.”

Lesson Learned

Invest in your team.

Robinson adds, “In our early days, we didn’t really focus on culture and making employees happy like we do now. Nearly tripling our employee headcount in the past six months has forced us to build structure into the business and make sure people feel good about working for our team. Investing in people is tantamount to investing in success.”

How They’d Spend an Extra $100,000

Engineering resources to build more integrations for customers.

Robinson explains, “We want to scale our system integrations so we can cater to more of the dental and medical market. Consistent, yet targeted improvement is important in SaaS. Listening and responding to your customer base’s evolving needs is what keeps the ball rolling.”

Last Team Outing

Celebrating a significant milestone.

Robinson says, “Our 3rd anniversary was in February and we were able to celebrate with some bowling and Karaoke before the pandemic escalated. Nothing says team bonding quite like knocking over some pins and belting out “Roxanne” with your coworkers.”

* * * * *

Image: NexHealth, Alamin Uddin and Waleed Asif


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Topics Covered

business consulting business growth business management business marketing business strategy business topics small business small business success small business topics

Biz Opps

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Customer Focus

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Entrepreneurs

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Strategy

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Supply Chain

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