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Intelligent Business Solutions
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Don’t let the platform intimidate you — let it help you.
2 min read
Google Analytics can at first seem complicated and scary. However, once you get a few things down, you’ll be well on your way to mastering the application and growing your business.
Related: 6 Easy Ways to Attract More Website Traffic
Analytics and data measuring tools are incredibly important and useful, from helping you understand your customers to increasing traffic to your website. It’s easy to get started. To set up your account, simply go to the Google Analytics login page, create a username and connect your website. Then, get familiar with the system by understanding its home page, which displays a substantial amount of information about how your site is doing.
After you’ve poked around a bit, it’s time to get into the nitty gritty. Figure out where your weaknesses are by locating the lowest-performing pages through your Analytics Dashboard. One tip for helping these underperforming pages is by turning them into one page or removing them altogether. Next, you should find out the types of devices people are accessing your website with and make sure your site is set up to function on each (mobile, desktop and tablet).
Related: 3 Simple Things You Can Do to Grow Your Business
For a more in-depth look, check out Headway Capital’s “A Small Business Guide to Google Analytics” infographic below.
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Looking for a new career? Check out the crypto industry.
2 min read
It can feel like a new cryptocurrency is popping up every hour, and that’s because they basically are. There are more than 1,500 tradeable cryptocurrencies. In 2017 alone, there were between 2.9 and 5.8 million people using crypto wallets throughout the year, compared to 0.3 to 1.3 million in 2013. There’s a $320-billion-plus market cap across all cryptocurrencies today.
Related: 6 Ways Cryptocurrency and Blockchain Are Changing Entrepreneurship
It’s safe to say, the crypto market is growing. While this growth has helped some people strike it rich, it’s also benefited the job market. Between December 2016 and December 2017, there was a 207 percent increase in job postings for Blockchain positions on Indeed.com.
While the term “crypto career” might bring to mind technology and engineering professionals, there are a variety of jobs within the field, ranging from full stack developers to compliance officers and community managers. If you’re interested in one of these crypto careers, it might be a good idea to move out west. Unsurprisingly, the tech-savvy state of California employs nearly 30 percent of the country’s crypto employees — the most of any state. Of course, if moving across the country is out of the picture, another 15 percent of crypto jobs in the U.S. are remote.
Related: 5 Essential Podcasts for Entrepreneurs Serious About Cryptocurrency
To learn more about crypto careers, check out CoinList’s infographic below.
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These five top-rated picks can block ambient noise and up your focus.
6 min read
In the Women Entrepreneur series Up Your Game, we scope out the best products, apps and services to help make it easier to take your game to the next level.
“Destructive interference” isn’t just a good band name — it’s also the key to how noise-cancelling headphones work.
Flipping the “on” switch prompts your headphones to start producing new sound waves. That may sound counterintuitive for a noise-cancelling feature, but these sound waves are designed to cancel out ambient noise — your coworker’s loud chewing, your boss’s involuntary sighing or even the nagging hum of the overactive office air conditioning. The secret? These types of headphones create sound waves with crests and troughs that are opposite those of the intruding sounds — resulting in a reduction in ambient noise by 70 percent.
If you’re in need of a tool like noise-cancelling headphones to amp up your workday focus, look no further. Here’s your go-to guide.
Image credit: Bose | Entrepreneur
What We Love: Switch on this pair of Bose headphones, and you’ll probably feel like you’re in space. They may be pricey, but they’re a reviewer favorite across the Web — and it’s clear why. The battery lasts for up to for 40 hours for wired listening and 20 hours for wireless, and you can adjust the level of noise-cancellation to your individual needs. Plus, there’s a dual-microphone system for phone calls and access to your phone’s virtual assistant.
What Customers Say: One reviewer writes, ‘I am an application developer and wear them at work because I am easily distracted. I don’t even listen to music with them… They just cancel just about all background noise, including random chatter from the annoying marketing department.’ Another says, ‘The Bose sound is amazing. It is crisp and clean and full. I can hear so much more in the same music I have been listening to for years.’
Best Place to Buy: $349 on Amazon
Image credit: Audio-Technica | Entrepreneur
What We Love: Ringing in at about $99.95, these are a quality option if you’re on the hunt for a budget pair of noise-cancelling headphones. Audio-Technica claims this model reduces ambient noise by 90 percent, and like most models, they have the passive ability to reduce noise pollution even when they’re switched off. Travelers should know this pair is lightweight and folds flat — plus, it comes with a specialized airline adapter and carrying case.
What Customers Say: One reviewer writes, ‘If you’re looking for a good pair of noise-canceling headphones but just can’t justify paying $250+, these work well and they’re from a company that knows what it’s doing in terms of audio reproduction.’ Another says, ‘They cancel noise very well, have GREAT sound and are incredibly comfortable.’
Best Place to Buy: $99.95 on Amazon
Image credit: Sennheiser | Entrepreneur
What We Love: These headphones are a quality choice if your spending cap is $200. They allow people on the go to connect and switch between two different calls simultaneously, and they also offer a noise-cancelling microphone — useful for interviews and conference calls. Sennheiser claims the battery will last up to 15 hours between charges. This model also connects to any of your devices using Bluetooth and provides a USB connection for other electronics.
What Customers Say: One reviewer writes, ‘This has AMAZING sound cancellation. I can be in Starbucks, and no one on the call knows. I can flush a toilet, and no one on the call hears it. Best headset I have ever had!’ Another says, ‘I would recommend these to anyone who sits in an office with people around them or who has a lot of background noise that needs to be cut out!’
Best Place to Buy: $171.02 on Amazon
Image credit: Sony | Entrepreneur
What We Love: The cost of this pair is comparable to the Bose QuietComfort 35 Series II, which makes sense because reviewers across the Internet are split between the two when it comes to the top choice for noise-cancellation and sound quality. Sony claims to adjust the sound beyond noise-cancellation technology by taking atmospheric pressure, face shape and even hairstyle into account. The “Smart Listening” feature detects activities and environment to adjust ambient noise levels, and the headphones also offer a touch control for tracks, volume, taking phone calls and using your phone’s virtual assistant.
What Customers Say: One reviewer writes, ‘These are top notch in terms of noise-cancellation and isolation… I could be mowing or trimming the lawn, and if I close my eyes, I’m in a totally different world.’ Another says, ‘These are the best-sounding headphones with the most potential on the average consumer flagship market right now.’
Best Place to Buy: $348 on Amazon
Image credit: Bose | Entrepreneur
What We Love: If you’re on the go and gravitate towards earbuds over headphones, Bose’s first foray into noise-cancelling in-ear headphones is a clear winner across the Internet. There’s both an inline microphone and remote for switching to phone calls, and battery life lasts up to 16 hours (although if it runs out, you can still use the headphones to listen to music). Another perk? One button allows users to enter “Aware” mode, which stops the noise-cancelling feature and allows them to hear what’s going on around them without removing their earbuds.
What Customers Say: One reviewer writes, ‘On our last airplane ride, I recorded the background noise and created a loop to play back on my hi-fi system. This gave me the opportunity to compare several earphones in a controlled environment… None could match the phenomenal quietness achieved by the BoseQC20s.’ Another says, ‘Holy @#$#$ are they amazing… I think these are the best headphones I’ve ever owned — of any kind.’
Best Place to Buy: $249 on Amazon
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4 min read
Opinions expressed by Entrepreneur contributors are their own.
In the modern world of global commerce, youth is often seen as the key to success in business — with the idea that younger generations can bring fresh ideas and impetus to the boardroom table.
But, did you know that Vera Wang didn’t even sell a dress until she was 40? Or that Martha Stewart was 56 before achieving ultimate business success after the consolidation of her media focused business interests?
There is plenty to be said for a more experienced head in the business world — and some of the most successful female entrepreneurs have enjoyed prosperity later in life.
With this in mind, we compiled a list of six globally accomplished businesswomen who achieved global business success much later in life.
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Taylor Hill | Getty Images
New York fashion designer Vera Wang is known across the globe nowadays, but she didn’t open her high-end label — which now encompasses clothes, shoes and perfumes as well as a number of other side lines — until the age of 40. Wang was inspired to open her first boutique after designing her own wedding dress, and thanks to a long career working for Vogue magazine, she had the contacts needed to make her business a huge success. She is now believed to be worth upwards of $400 million.
Related: How the Rifle Paper Co. Founders Turned a Side Hustle Into a Thriving Lifestyle Brand
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Big Apple Greeter | Facebook
Founded in 1992, Lynn Brooks’ “Big Apple Greeters” initiative was set up with one goal in mind: to improve the reputation of New York to outsiders. The foundation sends volunteer “greeters” — initially made up of Brooks’ friends and family — to welcome tourists to the area, offering helpful advice and tips for the best places to visit, while encouraging feedback to ensure the city can continue to better itself. Brooks set up the company from scratch at the age of 56, and it has since developed into a worldwide organization. In fact, the company has continued to grow even after Brooks’ death in 2013, with over 100 locations covered across the globe.
Image credit:
Noam Galai | Getty Images
Having enjoyed a successful career as a chef and writer of cookbooks and magazines, in 1997 Martha Stewart centralized her various business ventures with the creation of the Martha Stewart Living Omnimedia company — at the age of 56. The media conglomerate has gone from strength to strength ever since, branching out into the worlds of TV, radio and even wine. It survived its chairman and CEO’s conviction on insider trading in 2001. Despite this setback, Stewart remains one of the world’s wealthiest women, with a net worth of $300 million.
Image credit:
Bloomberg | Getty Images
The CEO of car-sharing service Zipcar didn’t make the life-changing decision to set up her own company until 2000, by which time she was 41. After a turbulent early history — Chase was forced to sack co-founder Antje Danielson shortly after forming the business after she found out he was making executive decisions without telling her — the innovative transportation service, which allows customers to rent cars by the hour, was sold in 2013 for a cool $500 million, turning Chase into one of the richest women in the world overnight.
Related: How the Founder of This Luxury Sleepwear Startup Looks to Her Founder Husband For Mentorship
Image credit:
Ben A. Pruchnie | Getty Images
Londoner Cath Kidston waited until the age of 45 to found her self-titled company, having spent her early years as a shop owner specializing in second-hand furniture. The creation of Cath Kidston Ltd, which sells vintage clothing and home furnishing, has been the making of Kidston, enjoying huge success during a worldwide recession — and in 2010 she sold the company to investors, netting herself a cool £25 million while retaining a place on the board of directors.
Image credit:
Rebecca Sapp | Getty Images
Web designer Lynda Weinman took the slow road to business success. Before opening her web development business in 1995, she worked in the special effects department on hit Hollywood movies including Robocop 2 and Bill & Ted’s Excellent Adventure. At the age of 42, Weinman launched Lynda.com ahead of the internet boom, and has been reaping the rewards ever since; in 2015, the company was bought by employment giant LinkedIn for an astonishing $1.5 billion.
Related: Ayah Bdeir Wants to Ignite the Inner Inventor in Us All
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Beat distraction for good.
8 min read
Opinions expressed by Entrepreneur contributors are their own.
In today’s microwave society—where more data is created in one year than the last 5,000 years—it’s a herculean task to stay focused. Getting distracted may seem innocuous, but the consequences are disastrous over time: lost productivity, falling revenues, and a gnawing ever-present sense of missed opportunities.
These overachievers and members of The Oracles share their strategies to sharpen your focus, prolong your concentration, and beat distractions once and for all.
Lewis Howes
Image Credit: The Oracles
You never know when your last day will be, so live from a place of urgency to usher your ideas and dreams into reality. Don’t wait for it to be your last day and regret that you didn’t create something meaningful.
Get clear on precisely what you want, then move past any doubts or fears through massive, urgent action. Doing this is a mental game for me: I keep score on how well I’ve done each day. —Lewis Howes, former pro athlete, lifestyle entrepreneur and NYT-bestselling author; subscribe to Lewis’s global top-100 podcast phenomenon, The School of Greatness on iTunes!
Mark Divine
Image Credit: The Oracles
As a business leader, the demands on my time in the office are immense. No matter my determination to do deep, focused work, I ultimately get interrupted or find myself eagerly solving the problem.
Organizations tend to defer decisions to the leader who’s in the vicinity and “on the clock.” So, my number one tactic for radical focus is spending one to two days a week out of the office, in a “secret location.” There, I get important thinking, writing, and other creative work done with zero distractions.
To maximize productivity, I mentally prepare for deep work with a focusing ritual that includes deep breathing and visualizing my desired end state. I chunk my work into 45-minute blocks and do some movement and yoga between those deep work sets.
Concentration and focus must be trained. By designating special time and space to do focused work, you’ll train your brain to do it better. —Mark Divine, retired U.S. Navy SEAL commander, NYT/WSJ bestselling author, founder of SEALFIT and Unbeatable Mind; follow SEALFIT on YouTube, Facebook, or Instagram
Chris Harder
Image Credit: The Oracles
Here’s the trap: The more successful you become, the more shiny opportunities offer themselves to you. These opportunities may be great, but not great for you right now. A great opportunity at the wrong time is just a distraction.
Always ask yourself, “Is this a heck-yes opportunity—right now?” Otherwise, default it automatically to “no.” This question keeps you out of the “grey area” where good opportunities become stressful commitments.
If you don’t have the willpower to say “no” to shiny distractions, form an “advisory board” consisting of two to three friends who know you well, understand your goals, and have a good business mind. Run every opportunity through them for input. This tactic also makes saying “no” easier—you just blame the decision on your “advisory board.” —Chris Harder, philanthropist, coach, founder, and CEO of For the Love of Money; follow Chris on Instagram
Kenny Rueter
Image Credit: The Oracles
Remove everything from your life that’s unnecessary or simply a diversion. You’ll be left with a bunch of worthwhile things to accomplish. Now, here’s where most entrepreneurs mess up: They attack everything at once. Soon, they’re overwhelmed from juggling too many things and feel guilty for not giving adequate focus to anything.
The simple cure? Have a top-priority item. (I use the Todoist app and keep a running list of my highest priority targets.) Pick only one thing, the most important thing to accomplish—even if it’s difficult or daunting. Stay focused until you check it off. Then move to the next. —Kenny Rueter, co-founder of Kajabi
Nafisé Nina Hodjat
Image Credit: The Oracles
When you find something you love, focus comes naturally. When I started as a civil litigation lawyer, I excelled but hated it. Meanwhile, when friends of friends got into trouble with the law, they insisted I represent them—even though I had no criminal defense experience. I did a great job on each case because I was obsessed with the outcome and cared about my client’s life.
However, my partner at the time didn’t want me to pursue criminal defense, so I begrudgingly stayed in the civil field. Fortunately, I had another obsession: writing. I wrote kids’ yoga books and about my experiences with cars and racing. I simply wrote because I was obsessed with it, which compensated for my professional discontent.
Finally, when I started criminal defense full time in 2014, it became difficult to not focus on my cases. Colleagues and mentors said I cared too much about my clients and their cases. Then I came across the Gerry Spence Trial Lawyers College, which advocates this approach. My career has been a beautiful obsession since. —Nafisé Nina Hodjat, founder and managing attorney of The SLS Firm
Nik Halik
Image Credit: The Oracles
Every entrepreneur’s methods for staying laser-focused is unique. I’ve incorporated these strategies for optimal performance.
First, make stress your friend. Stress is not your enemy; it’s a valuable tool if you harness its force. Your mental faculties are heightened when you’re pushed against a tough problem or deadline.
Second, develop a morning routine. Make it a habit to get up an hour earlier. Start your day with breathing exercises and meditation. Don’t allow the digital world to control the first hour of your day.
Third, break your work into 90-minute blocks. Forget the standard 9-to-5 mentality. Learn your body’s natural ultradian rhythms, and then schedule your most important and productive work in time blocks. Take 25-minute breaks at the end of each block.
Four, create recharging rituals for your body, emotions, and mind. A body ritual might be a brisk walk. An emotional ritual might be gratitude. A mental ritual might be turning off your phone.
Lastly, optimize your sleep. Sleep isn’t a necessary evil or distraction from work; it’s a vital, natural way to recharge. The standard “eight hours per night” is more of a guideline; I sleep six hours per day with a siesta power nap. This biphasic sleep pattern (six hours plus 25 minutes) is my ideal sweet spot. —Nik Halik, angel investor, entrepreneur, astronaut, extreme adventurer, CEO of 5 Day Weekend; follow Nik on social media
Tom Shieh
Image Credit: The Oracles
“The man who chases two rabbits catches neither.” — Chinese Proverb
Whatever you’re working on, be fully there. Otherwise, you’ll find yourself at home thinking about work, and at work thinking about home. You’ll work on the company’s vision, then feel like you’re neglecting the daily operations. You’ll be entrenched in the operations, then feel like you’re missing out on the newest “flavor of the month” to scale your business.
It’s not that you can’t multitask or that these tasks are mutually exclusive. You can excel in many things—just not simultaneously. The best way I focus is scheduling my areas of focus directly on my calendar. I schedule the time to work out, be with family, think, read, answer emails, and just be free. This may seem rigid. Ironically, this kind of structure actually creates greater freedom. — Tom Shieh, CEO of Crimcheck; connect with Tom on Facebook
Peter Hernandez
Image Credit: The Oracles
“You can’t depend on your eyes when your imagination is out of focus.” — Mark Twain
In a world that follows the pack, if you want to build something special, fierce focus is not just what you do—it’s how your entire organization must think. This is the only way to avoid the trap of caving into the norm and losing the essence of your core difference.
Fierce focus is only achieved across an organization when each person understands their purpose in the organization and then sets clearly defined, measurable goals to achieve that purpose.
Every new idea or opportunity must be forced through that intense “focus filter.” If the project doesn’t contribute to your purpose, you simply shouldn’t do it. —Peter Hernandez, president of The Western Region at Douglas Elliman; founder and president of Teles Properties
Want to share your insights like those above in a future column? If you’re an experienced entrepreneur, please get in touch here.
Want to suggest a future topic for these entrepreneurs to answer? Email suggestion@theoracles.com, and it’s very possible we’ll make your suggestion the focus of a future article!
Follow The Oracles on Facebook.
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Tips that separate the average from the extraordinary businessperson.
9 min read
Closing the sale is what separates the average from the extraordinary businessperson. Top dealmakers and members of The Oracles share their proven strategies for closing your next big sale.
Grant Cardone
Image Credit: The Oracles
Closing isn’t about luck. Too many people believe that selling is just a numbers game, based on how many people you get in front of. That’s a lie; closing is something you can control.
First, always make eye contact. Most of today’s global population doesn’t make eye contact. Don’t believe me? Walk into a coffee shop and say “hello” to someone. If you want your prospect to trust you, it’s vital you make eye contact.
Second, use humor to relieve pressure. Everyone loves a good story. If yours contains humor, people will relax. Any humor that makes people feel good, inspired, or hopeful is always appropriate. People are more likely to make decisions when feeling less serious, rather than very serious.
The more a salesperson understands the close, the more they’ll appear professional, be believable to a client, and be rewarded for selling more. —Grant Cardone, sales expert who has built a $750 million real estate empire, and NYT-bestselling author; follow Grant on Facebook, Instagram, or YouTube
Gail Corder Fisher
Image Credit: The Oracles
Selling isn’t just making the deal. It’s creating long-term relationships, providing a service or product that makes your customer feel special and highly valued. My proven strategies to close a sale faster include:
Know everything about the decision maker(s). Understand their likes, dislikes, and background. Learn about the associations they belong to, the charities they care about, and what’s important to them. Be methodical. (Social media will provide key insights.)
Never assume how the decision will be made. Will the decision be made by a committee or one person? Is there a chain of command? The decision-making tree can change at any time for unknown reasons. Constantly check the decision-making barometer during the sales process.
Push limits. If you stay in your comfort zone, you’ll inevitably stagnate. Take on new responsibilities or adopt an “owners mentality.” Keep anticipating your boss’s or client’s needs. Be open to trying new avenues and walking roads not yet traveled.
Be prepared for the decision to go either way. Anticipate every hurdle, objection or roadblock. Devise responses to keep you moving forward. I always tell my children—even as adults—no doesn’t necessarily mean no. Interpret the moment someone says “no” as:
“No, not now.”
“No, I’m too busy or focused on other things to consider your request.”
“No, you haven’t asked me enough to understand how much you really want this.”
“No, you haven’t politely bugged me enough to just give it to you to make you stop pushing.”
Keep politely asking until you get the result you want. A good salesperson learns how to do this with the same kind of gut instinct and finesse. —Gail Corder Fischer, executive vice chairman of Fischer & Company, a leading global corporate real estate firm that provides consulting, brokerage and technology solutions
Simon Grabowsi
Image Credit: The Oracles
Before your audience parts with their money, they’ll want to know exactly how they’re going to benefit. So, define your USP (unique selling point)—how your service or product is unique in your industry—and showcase it during a live webinar.
In your webinar, highlight the problem and show how your product is the solution. Demonstrate how your product stands above the competition. Let people ask questions in real time, and answer them. This builds engagement and trust.
Finally, in your webinar, share a specific customer’s story on how your product benefited them. People trust what’s already worked before. —Simon Grabowski, founder and CEO of ClickMeeting
Jason Hall
Image Credit: The Oracles
No two people are alike. You’ve heard this all your life, but sometimes it’s difficult to fully grasp with sales. You’ve got to customize your pitch to relate to whomever you’re talking to. Remember, you’re not selling to a company; you’re selling to a person representing the company. Why? Individuals often let their emotions and intuitions dictate their decision making.
I’ve started utilizing face-to-face video for my introductions and proposals. I want my customers to see I’m real and relatable, that I have a vested interest in what I can do for their business.
Ultimately, you have to build trust, learn how to relate to the people you’re talking to and care about them and their business. Without those three things, you won’t be able to close, regardless of how good your pitch is. —Jason Hall, founder and CEO of FiveChannels; generated $17M+ in sales revenue for his clients in 2017
Richard Blankenship
Image Credit: The Oracles
Creating a trusting relationship is the holy grail of all successful selling. Your goal should be to make your prospect look like a rock star.
Learn the client’s KPIs (key performance indicators) and show how your product aligns. This comes from asking questions like, “What would make this purchase a ‘win’ for you and/or your company?” Listen more than you speak.
Managing expectations is also key. Prepare a plan that meets your prospect’s expectations in a “worst case” scenario. If you under-promise and over-deliver, you’ll retain them forever.
Establishing value up front is vital for subsequent deals. Be willing to give at first. Offer a sweetheart deal to get the prospect into your “ecosystem.”
In summary, closers target the right prospects, quickly build trusting relationships, and focus on delivering success for every client. Remember: promises made are promises kept. —Richard Blankenship, co-founder of ESP Gaming and senior vice president of Poker Central’s business development
Sharran Srivatsaa
Image Credit: The Oracles
The burning questions in every client’s minds are: Have you successfully done this before? Could you do it again based on their special circumstances?
After generating over a billion dollars in sales, one framework that always creates traction is an appointment. This is not because it is some kind of sleazy sales technique or Jedi mind trick; rather, it truly reveals how good your product or service is and what kind of transformation it delivers for the client.
Here’s the framework. First, state a proof-oriented track record with an embedded promise. If you’re a nutrition coach, your script may look like: “Ms. Client, 100 percent of my last 47 coaching clients lost at least 19 pounds in the first six months.”
Second, show the client you have a specific process for them to follow. You could say something like, “As we implement our four-phase optimization approach, you’ll see results within the first three days. Let me walk you through it.” That secondary personal promise (results in the first three days) combined with a proven process (four-phase approach) is what creates enough confidence for the client to say, “Yes.” —Sharran Srivatsaa, angel investor; grew Teles Properties 10X in five years
Craig Handley
Image Credit: The Oracles
I learned how to sell at an early age as a newspaper carrier. In college, I got a job selling insurance door-to-door, and I dove into sales. To be successful, I studied the lives and methods of W. Clement Stone, Zig Ziglar and Tom Hopkins. I easily exceeded 10,000 hours of face-to-face selling, and then worked in call centers for another 10 years, implementing everything I learned. Here are some of my key takeaways:
Energy is the number one thing you need to sell. Be excited! If you aren’t excited about what you’re selling, find a product you can get excited about.
Honesty and integrity build trust and create rapport. If you don’t know the answer, don’t make one up. Don’t commit to anything you’re unsure that you can execute on. Do what you say on the back-end of your conversation.
If you have follow-up answers to get, deliver them as you promised.
Also, learn how to negotiate and don’t be afraid to walk away from a deal and return later to close. When you talk about your product, make sure you build value around what the product can do for your customer.
Finally, listen. Active listening allows you to hear the customer’s interest level and understand what their hesitation in buying might be so you can address it. —Craig Handley, co-founder and CEO of ListenTrust; read more about Handley: 6 Ways to Build a Billion-Dollar Sales Machine
Want to share your insights like those above in a future column? If you’re an experienced entrepreneur, please get in touch here.
Want to suggest a future topic for these entrepreneurs to answer? Email suggestion@theoracles.com, and it’s very possible we’ll make your suggestion the focus of a future article!
Follow The Oracles on Facebook.
Opinions expressed by Entrepreneur contributors are their own.
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Here’s how you can learn if someone isn’t telling the truth.
2 min read
Figuring out if someone is lying is much easier than you think. And with a few quick tips, you’ll be well on your way to spotting a lie.
Related: Use This Secret Military Trick to Tell if Someone Is Lying
For starters, it’s important to understand how people communicate. And it be might a shock to learn that communication is less about the words that come out of a person’s mouth and more about the tone of their voice and their body language. Identifying a liar’s “micro-expressions,” which are a person’s involuntary facial expressions, is the best way to catch a liar. In fact, this is a strategy used by the CIA. How do you notice these micro-expressions? There are seven universal human emotions: sadness, anger, contempt, disgust, surprise, fear and happiness. When a person’s initial facial expressions seem off and forced, that’s a sure sign they’re not telling the truth.
Related: 3 Scientifically-Proven Ways to Spot Liars in Your Emails
Along with facial expressions, reading a person’s body language can help you determine if they’re lying. Typically, liars are pretty fidgety and they’ll do things like touch their nose, adjust their clothes and rub their eyes. You can also find them pursing their lips, focusing their eyes down and to the right and turning their body away from you. And when it comes to speaking, if you hear a person making speech errors, talking fast or trying to use complex words, these could also mean they’re fibbing.
To learn more, check out Truthfinder’s infographic below.
Opinions expressed by Entrepreneur contributors are their own.
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With the recent news of Musk’s plans for a candy company, we’ve taken a look at what it would take for the billionaire to become the world’s next Willy Wonka.
3 min read
Move over self-driving cars and traffic avoidance tunnels — Elon Musk’s next big venture is focusing on something new: candy. That’s right — in recent news, Musk tweeted his plans for an “amazing” candy company.
I’m starting a candy company & it’s going to be amazing
— Elon Musk (@elonmusk) May 5, 2018
And he’s not joking either. When asked by Engadget his level of seriousness about this new endeavor, he replied, “super super serious.” So, why is Musk creating a candy company? To send candy to Mars? We don’t quite know that answer yet. However, we’ve taken a look at what it would cost for the eccentric billionaire to go full-on Willy Wonka in today’s market.
Related: Someone Trademarked Elon Musk’s Name, and 25 Other Weird Things We’ve Learned About Him
While Roald Dahl’s famous kid’s story Charlie and the Chocolate Factory is a milestone from many of our childhoods, what would it look like today? (And we’re not talking about Tim Burton’s 2005 recreation with Johnny Depp.) Bringing the imaginative candy land to life would actually result in $2 million in energy costs annually. However, that doesn’t include solar energy, which we’re sure Musk would install. Going solar would require 3,221 solar panels and cost a whopping $2.37 billion for such a system.
Related: The Unglamorous First Jobs of Successful People Such as Elon Musk and Jeff Bezos (Infographic)
Of course, that’s not even the most expensive part of the project. While a candy river would be around $32.7 million (and $47.1 million for organic chocolate), and salaries for Oompa loompas would be around $73.4 million a year, one of the more expensive installations and overhead costs would be the flying glass elevator. If Musk were to recreate the elevator from Wonka’s factory, this would cost him around $109 million. Of course, knowing Musk, he’d likely take things a step further — if Musk strapped SpaceX’s BFR (a reusable spacecraft) to the elevator instead, he’d wind up with a $10 billion bill.
Related: Why Elon Musk Hates Meetings
While becoming the next Willy Wonka of the world might be next of Musk’s to-do list, check out the Advanced Technology Services, Inc.’s infographic for a breakdown of how much it would actually cost the eccentric tech-preneur.
Opinions expressed by Entrepreneur contributors are their own.
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