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6 Types of Software You Need for Your Business – Online Businesses

October 21, 2019 by Asif Nazeer Leave a Comment

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For a business to thrive, it needs to have the right tools at its disposal. Unfortunately, many business owners are not aware of the number of software options and tools available to them. As a business grows, it sometimes becomes stuck in its ways, and newer possibilities are seldom explored.

If you want to improve your business, one of the best things you can do is explore new software for your business. You’ll likely find there are some amazing tools out there that can help improve almost every aspect of your business. To get you started, here are just six types of software you need for your business.

https://www.youtube.com/watch?v=SNauCFxJWfQ

#1 — Website Management Software

No matter what kind of business you’re running, you likely have a website. A website helps potential customers find you online and makes it easier to advertise to the world. To run a website, you have two primary options. You can either outsource the entire operation to a third party and let them run everything, or you can do it in house. If you want to do it in house, you’ll need a few pieces of software, such as:

  • Web design software
  • FTP software

Membership Site Software

If you want to run a successful business, one of the best ways to take care of your customers is by creating a membership site. This gated part of your website needs to be kept in line by a membership site software. It will allow customers to create a membership through your website, where they will have access to special features and content.

Some of these tools you can find for free. However, for others you might have to pay a monthly subscription. Which tools you need will also depend on the type of site you want to run. For instance, if you want to host a simple blog, you can do most of this online through tools like WordPress. In this case, you won’t need to download any additional software.

#2 — Marketing

Next, you’ll need some software that helps you get the word out about your business. A good marketing software will help you manage all the different tactics you’re using in one place. For example, you’ll want software in which you can track your SEO efforts, social media, content creation, and more.

A good place to start is the Hubspot Marketing tool. This all-in-one tool has received great reviews from past customers. With it, you can increase the number of visitors coming to your site and improve your conversion rates.

#3 — Communication

Communication is
an essential part of any business. Your team members need to be able to talk to
one another easily and share important files and updates about projects. If
your business is currently relying solely on email and phone calls to get
things done, you’re not operating as efficiently as you could be.

To improve this, you’ll want to look into getting some new communication tools. Slack is a great option if your team needs to talk quickly, or you can use Skype if you need to video chat. The best thing you can do is to analyze your current situation, including talking to your employees and find the areas where communication could be better. Once you pinpoint the pain areas you can find the right communication software to improve it.

#4 — Customer Relationship Management

As your business gains more customers you’ll need a reliable way to manage them all. This is where a good customer relationship management (CRM) tool comes in. With a CRM you can:

  • Store important customer data
  • Track a customer’s progress along the sales journey
  • Find new leads and opportunities for sales
  • Manage your outreach programs in one place

There are a lot of CRMs available, each one with its own features and cost. Here is a list of the best CRMs to help you start your search. A good way to pick CRM software is to find one with a free trial and give it a test run. Then do this for a few different CRMs and see which one suits your needs best.

#5 — Project Management

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Just as it’s good to manage your customers all in one place, you need to do the same with any projects you’re working on. Project management software will allow relevant employees to track the status of different projects and collaborate with other team members. Without project management software, you’ll likely find that things aren’t getting done right. This is because everyone is on a different page.

RELATED ARTICLE: 5 ESSENTIAL PROJECT MANAGEMENT SKILLS IN 2019

When looking for
project management software, there are a few things you’ll want to search for.
First, the tool should be easy and simple to use. Next, it should make
communication between team members more efficient. Finally, it should be a
place where you can transfer files or work on the same documents. Popular project management software options include:

#6 — Accounting

Finally, you’ll need reliable software to help you keep track of all your financials. A business that doesn’t keep a close eye on expenses and revenue is doomed to fail. However, with solid accounting software, you can easily keep track of all of this in an easy manner.

To find the right accounting software you should first consider what type of business you have. Large corporations will likely need different software than a small local business. You should also take into consideration the person who will be using the software. If you’re handling the books yourself, and you don’t have much experience with accounting, you’ll want software that is more tailored toward beginners.

Cloud-Based Accounting

Another thing to look for is cloud-based accounting software. If your software operates on the cloud, this means you won’t lose your data if your computer breaks. Plus, you can use the software from any device. This makes managing your finances easier and provides you with some peace of mind.

Make the Most of the Software Tools Available

These days
there’s practically ten software options for any problem your business might
face. Whether it’s poor communication, inefficient project management or
marketing deployment, or something else, there are plenty of software solutions
available that can help you out.

Take the time to study your business and look for areas you need to improve. Then explore the software options available to you, and consider both their features and their costs. If you take your time with the decision, you should end up with new software for your business that helps everything run smoother at a reasonable cost. After that, it’s only a matter of time before you start to see the effects in your profits.

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Trading Trends and Using Technical Analysis

October 9, 2019 by Asif Nazeer Leave a Comment

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Forex traders who rely on a strategy called trading trends can also use various methods of technical analysis to achieve greater precision with their trades. In this post we discuss methods of technical analysis that you can use for trading trends in the markets.

Trading Trends Is Only One of Several Trading Strategies

Other Forex trading methods such as range Forex trading or breakout Forex trading are just as suitable but not as popular as trading trends.

RELATED ARTICLE: PRICE ACTION FOREX TRADING: ONE APPROACH AMONG MANY

Moreover, trends vary depending on the type of asset class you are looking at. Generally, trends are more pronounced in commodities. In many cases this is because commodities such as natural gas, grains, are seasonal in nature. Additionally, demand for certain commodities naturally rises and falls.

However, trends in the Forex markets are not so seasonal. Instead, trends having to do with currency pairs are more dependent on economic and other factors. This makes trends in the Forex market less predictable.

For example, the EURUSD was in a clear upward trend during December 2016 through late January 2018.

But the trend for that currency pair reversed itself in January 2018 and has been descending since then. Once Forex traders become aware of such trends, they can position themselves to make greater profits from the changes in theses trends. This is the heart of the strategy that Forex traders refer to as trading trends.

trading trends example
EURUSD Trends

How Do Traders Use a Strategy of Trading Trends?

A Forex trader whose strategy is based on trading trends will first
identify an already-established trend in the market. Then they look for the
turning points in that trend. This allows them to find the best price entry
points so they can ride that trend.

Additionally, Forex traders who rely on trading trends also turn to
technical analysis. This allows them to create their own trading systems for
trading trends as they notice them in the markets.

If you are a Forex trader who relies on trading trends, following are some of the methods of technical analysis that you can use in conjunction with your trading strategy.

1. Use the High Low Method to Predict Changes in Trends

Trends tend to correct themselves naturally. This can lead to different segments of trends. For example, the monthly trend might be moving upward, but a four-hour chart could show a downtrend. This is nothing but a correction to the major uptrend. If you’re a Forex trader who’s trading trends you already understand this.

The High Low Method can indicate to Forex traders when a trend might end or weaken. For example, when a recent price level is down on the four-hour chart, this might be an indication that an upwardly moving trend is coming to an end—or not. If you’re trading trends, you will want to check the daily chart and see if it signals the same.

2. Draw Trend Lines When Trading Trends

The trend line itself can allow you to make a prediction about when price levels will rise or fall.

To use trend lines when trading trends, draw diagonal lines that connect two highs or two lows. In this way, you will be able to tell more easily whether a particular trend is resuming or beginning to move in the opposite direction.

3. Look for a Divergence

The oscillator divergence is one of the best technical indicators you can use when you’re trading trends.

When two data sets fail to move in tandem, this is called a divergence. In other words, when a price is moving higher, traders also expect the oscillator to behave similarly.

When a divergence such as this one occurs, it can point to potential corrections in price. If you’re trading trends, you can use a divergence as a tool for choosing the best points for your trades. You might even combine it with the retracement method for greater precision. When you can predict the best turning points you will know when to enter a trend.

The post Trading Trends and Using Technical Analysis appeared first on Business Opportunities.

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Essential Steps for Starting a Business

September 30, 2019 by Asif Nazeer Leave a Comment

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Image by StartupStockPhotos from Pixabay

Running your own business can be one of the greatest joys in life, but starting a business is no easy endeavor. Moreover, in order to turn your ideas for a new business into reality you must follow some essential steps, such as the ones we bring you here. This will ensure a smooth start and a stable foundation for the growth of your business.

Devise a Business Plan

Creating a comprehensive business plan needs to
be among the first of the essential steps you will make, if not the very first
step. A good business plan helps you better define your business, products, and
services. It also helps you outline your goals and operating procedures, as
well as outsmart your competition.

In addition, should your company need funding from a traditional loan or venture capitalists, a business plan will certainly be required. There is no way around it, so bear that in mind.

Also, ensure that your business plan includes a marketing strategy. Your marketing will make people aware of what you are selling and how they can find and contact you. It doesn’t matter if you have awesome products or services if no one has heard of you.

If you believe that you may not be fully capable of devising this crucial plan, do not shy away from seeking help. Look for a company that offers consulting services to help you with this important process, as this truly is an essential step.

Therefore, if you need to, hire a business plan advisor. This investment will surely pay off. Sometimes entrepreneurs have big plans that are not so easy to realize. However, with the help of a good advisor, you will be set on a good path toward growth.

Plan Your Finances Well

Image by Bruno Glätsch from Pixabay

Another of the essential steps for starting a
new business is to plan your finances.

To be precise, you will need to think about how
to cover ongoing expenses before you start making a profit. Therefore, it would
be smart to devise a spreadsheet that estimates the operating costs of your
business.

Think of costs such as:

  • licenses and permits
  • legal fees
  • equipment
  • branding
  • market research
  • inventory

Also, it‘s an essential step to include the costs that will keep your business running during the first 12 months:

  • rent
  • utilities
  • production
  • salaries

When you add up these numbers, you will get a better understanding of what your initial investment needs to look like. That is, how much money you need to start your business. This is an absolutely essential step.

Once you determine this number, think about how
you can fund your business. You could look for loans, grants, investors, or
crowdfunding. Another good option to get the business off the ground is
bootstrapping.

Bootstrapping means that you use as little
capital as necessary to start your business. It is also possible to combine the
ways mentioned above with this one if that will better suit your needs.

All in all, work through the options and create
a plan for setting up the capital you need for the starting days.

Never Underestimate Marketing—an Essential Step

Some entrepreneurs believe it’s not an essential step to invest effort or money in marketing strategies when starting their business.

And even though it’s easy to see why they think so, they are mistaken. On the contrary, it would be wise for you to start with your marketing efforts as soon as possible, especially if those efforts don’t require you to hire experts or splash out.

You may wonder why marketing is one of the
essential steps, especially during the initial stages of your business.

Well, first of all, marketing is an essential step because it allows you to effectively engage potential customers. Pushing your offers, interacting with audiences on social media, creating a newsletter—all of that matters.

Marketing at this stage will also help you greatly when it comes to building a relationship with customers and building your online presence, another essential step.

Once you become a fairly familiar brand, you
will probably have to bring in experts who will do all the marketing for you.

They will help you realize how important it is to personalize email outreach, utilize SMS marketing, and other advanced methods and tools that will help you generate leads and boost sales.

RELATED ARTICLE: SMS MARKETING: STAYING COMPLIANT

Look for Employees Who Bring Value

Image by StartupStockPhotos from Pixabay

When you’re starting a business, you can’t really consider spending a lot of money on hot shot employees who have lots of experience to be one of the essential steps of starting a new business. While they may be proven experts in the industry, hiring them would likely blow your budget out of the water.

Instead, one of your essential steps will most be looking for rising talent. For example, you could turn to online job markets.

Before you dismiss this idea out of hand, hear us out, because many creative people who come from the corporate world leave that same world to release their creative energy. That is, they get tired of the corporate lifestyle and look for other ways to earn money while they go on to live life as they choose, even if they might earn a little less.

These individuals who eschew the corporate dress code to have a better life are called freelancers. They are self-employed contractors you can hire to work for you, especially in the beginning.

RELATED ARTICLE: USING FREELANCERS IN A SMALL BUSINESS: THE PROS AND CONS

They are usually not too expensive, they are more flexible, and they possess skill-specific qualities. So, that may be the perfect solution in the beginning. In fact, turning to such workers could be one of the essential steps for starting your business.

Sometimes it’s even cheaper to invest in
training the freelancers instead of bringing in already trained individuals to
work full-time for you. There are many companies out there that offer training
and consulting services that can make these workers even better.

For example, if you have to rely on Microsoft SharePoint for team collaboration, and your team of remote workers can’t find their way with this software, you could look for SharePoint consulting services to help you help them.

Instead of investing more money and paying all
the fees for full-time workers, you could hire great remote workers and train
them. And if this doesn’t suit your business, you can mix even in the
beginning.

For example, you can employ a few full-time workers and a couple of freelancers. It all depends on what kind of tasks they need to do. While hiring a staff is certainly one of your essential steps, this doesn’t have to be something that breaks your budget.

Setting Up Your Office Is an Essential Step

Finally, think well about your office. Setting up your place of business is certainly an essential step for your business operations. It doesn’t matter if it’s a home office, a shared space, a private office space, or a retail location.

RELATED ARTICLE: WORK AT HOME? SHOULD YOU BUY OR RENT?

In the beginning, the office can either result
in a lot of costs that hurt your business or it can make the whole operation
more versatile. So, think about your location, equipment, and overall setup.

Then ensure that your business location works
for the type of business you will be doing. When you determine the things
mentioned above, you will easily decide on the setup of your office and its
location.

Also, in the beginning, it is much wiser to
lease commercial space if necessary. And once you start turning a profit, you
could move into a bigger office when the organization starts growing.
Eventually, if all works well, you could look into buying office space.

However, for a start, consider it one of your
essential steps to carefully determine the location and type of your business
to align with your budget and support your ideas for your business.

Follow These Essential Steps When Starting Your Business

You’ve been thinking and planning your new business for quite some time. So when you do get started, be sure to follow these essential steps. You’ll have a smoother start and greater success in the long run.

The post Essential Steps for Starting a Business appeared first on Business Opportunities.

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How to Avoid Risk with Your Business’s Car Fleet

September 28, 2019 by Asif Nazeer Leave a Comment

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Owning a car fleet for your business is a huge asset to your company. However, it can also present some serious and costly risks. 

You cannot completely eliminate the risk of accidents and other issues associated with your business’s car fleet. However, you can make efforts on your end to reduce the risk of these incidents. Therefore, make it your priority to take the necessary actions to protect your business and your employees if you haven’t already. 

1. Get Full Insurance Coverage 

One of the easiest ways to limit the risks associated with your car fleet is ensuring that you have full insurance coverage on each and every vehicle. Therefore, in addition to commercial vehicle insurance, you should consider increasing your liability limits, uninsured motorist coverage, and comprehensive coverage. This will protect you in the case of an accident as well as theft or other types of vehicle damage.

RELATED ARTICLE: HOW TO FIND THE BEST CAR INSURANCE

2. Establish a Car Fleet Safety Program

One way to help ensure that employees follow your safety initiatives is to implement a formal car fleet safety program. Then educate all employees and let them know you expect them to uphold these policies. This can hold everyone accountable and help keep safety at top of mind. 

You may also want to remind employees of legal obligations. For example, drivers should never text while driving, and they should take all required rest breaks. Additionally, be sure to restrict employees’ driving hours. All of these can help prevent accidents on the job. 

3. Make Sure Your Team Has the Right Equipment 

There are several ways that the right equipment can help reduce risk to your car fleet, including: 

  • Install cargo holders to keep items in place during transit so they do not obstruct the driver’s view or harm them 
  • Provide hand trucks to bear the weight of heavy items that might otherwise cause injuries if carried long distances
  • Use truck dash cams to record what’s happening on the road. These recordings can be used in legal claims 

RELATED ARTICLE: THE WISDOM OF ACCESSORIES FOR BUSINESS FLEET VEHICLES

Further, each of your vehicles should be stocked with the same equipment.  

4. Provide Training 

Driver safety training empowers your employees with the skills they need. This enables them to do their part to mitigate the risks of their job. Drivers should be trained on the proper operations of fleet cars as well as safe driving techniques. You’ll also want to make sure your employees know how to use their dash cams and any other equipment required for their job.  

5. Don’t Overschedule Drivers 

Excessive driving can lead to tired drivers. When drivers become too tired to drive, they are less aware. This makes them more prone to making mistakes, like failing to stop in time. These incidents can lead to expensive vehicle damage. Additionally, they can result in serious injuries for the driver as well as pedestrians and other drivers.

So make sure you adhere to driver scheduling requirements, even during the busiest times of the year. 

6. Stay on Top of Maintenance with Your Car Fleet

Maintaining the vehicles in your business’s car fleet is essential. Worn tires or brakes can seriously affect the operation of vehicles and increase the risk of accidents. To keep track of maintenance and ensure that it’s kept up, keep records of all work done on each car. Additionally, professional inspections should be performed on a regular basis. 

Also, you may want to educate yourself about the standards for upkeep on the type of vehicles you use in your car fleet. 

7. Hire Carefully

A significant factor in the potential for accidents is the driver. So do your due diligence to make sure you’re hiring responsible, safe drivers. Performing a background check on any potential hires can give you insight into their driving and criminal record. In the end, good hiring practices can save you a lot of headaches.

RELATED ARTICLE: BEST PRACTICES FOR HIRING NEW EMPLOYEES

8. Implement a Rewards Program for Safe Drivers

Many companies that operate car fleets have established a rewards program centered around safe driving. This gives drivers incentives to follow your fleet safety policies. Further, it shows your appreciation for employees who help make your business the best it can be.

A safe driver rewards program is a good investment and doesn’t have to cost your business a lot of money. Consider the interests of your employees when you’re planning what to give. However, a reward can be something as simple as a gift card. 

RELATED ARTICLE: 5 POTENTIALLY LUCRATIVE INVESTMENT OPPORTUNITIES

Reduce Risk for Your Company‘s Car Fleet and Save

Take the right steps to reduce the risk associated with operating a car fleet for your business. This will protect your company from liability and save you money on repairs, legal fees, and more. In short, implementing these best practices can only benefit your business and your employees in the long run. 

The post How to Avoid Risk with Your Business’s Car Fleet appeared first on Business Opportunities.

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Online Safety Tips for Small Businesses

September 25, 2019 by Asif Nazeer Leave a Comment

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A survey released by the National Cyber Security Alliance (NCSA) and Symantec found that 77% of 1,015 small businesses think they are safe from cyber-attacks. However, 83% report that they do not have a cybersecurity plan. Instead, they rely on cloud services and social media for their online safety.

The same survey reported that 40% of the 1 billion cyberattacks in 2012 targeted companies with fewer than 500 employees. This is serious, as starting a new business has its challenges, and cyberattacks could ruin a fragile new business.

RELATED ARTICLE: THE CHALLENGES OF STARTING A NEW BUSINESS

Therefore, providing your business with online safety will not only protect your customers’ data from fraudulent attacks but could also save your business from severe loss. Notably, new stories about hackers unfold daily. In short, it is smart to secure your business for better online safety as soon as you possibly can.

Below are a few online safety tips to help:

1.   
Provide Training to Your Staff for
Online Safety

training for online safety

The first thing to do, even before you install the best security software you can find, is to educate your staff about online safety and cybersecurity.

Teach them to recognize phishing scams and advise them about the need for strong, unique passwords. Additionally, ensure they understand security risks and how those could affect the business. This should also apply to remote staff, as their Internet connections could expose the business to increased risks of cyberattacks if they fail to follow proper security precautions.

2. Safeguard Access to Devices and Computers

Malicious attacks by hackers, along with the risk of theft, should be reasons enough to secure your computers and all other devices for better online safety. One key action would be to install remote tracking software. Also, encrypt portable devices such as laptops and USB keys.

Other ways to safeguard your devices and computers include these measures:

  • Keep up with system and software security updates
  • Enable a firewall
  • Adjust your browser settings
  • Install antivirus and anti-spyware software
  • Encrypt your data
  • Use a VPN

3. Secure Your Wireless Networks

Use a VPN for better cybersecurity

Leaving your network open invites anyone and everyone to connect. This includes hackers who could end up compromising your entire system. So secure your wireless networks for better online safety. To this end, use the following checklist:

  • Use stronger encryption
  • Use a secure WPA password
  • Check for rogue Wi-Fi access points
  • Provide a separate network for guests
  • Hide your network name
  • Use a firewall
  • Use a VPN

4. Conduct Regular Backups

A cyberattack is a painful way to lose all your records. However, if you fail to back up your files regularly, you stand the risk of losing important financial, personal, and client records to a cyberattack.

Moreover, losing important data for your business, along with your clients’ information, is as good as losing the business itself. Additionally, you will lose company revenue, as recovering from a cyberattack can be expensive.

However, you can avoid this problem entirely by taking steps toward better online safety. This you can do by ensuring that you back up all your data regularly.

5. Monitor Accounts for Better Online Safety

For best online safety, always watch for any unusual activity as you conduct any of your online activities. This is because anything out of the ordinary could be a sign of compromise.

For better online safety, add two-factor authentication. For example, include a security question with every login. This could help reduce the risk of compromise and improve your company’s online safety.

Learn and Use Best Practices for Online Safety

Every business with an online presence must take steps to provide online safety for the company and its data. Therefore, ensure you are protected against cyberattacks by making sure that you always work and play online securely and safely.

Also, outsource expertise to ensure you are using best practices for online safety. Finally, you can’t be too careful when it comes to something that could ruin years of your hard work in a single instant.

The post Online Safety Tips for Small Businesses appeared first on Business Opportunities.

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Is Your Classic Car Worth Restoring?

September 25, 2019 by Asif Nazeer Leave a Comment

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Do you own a classic car? Perhaps it’s a car you ran across on Craigslist, or maybe it was passed on to you by a close relative. Either way, you have probably wondered about restoring it. But should you? In this post, we consider the angles.

Take Some Time to Think Things Through

Every business owner deserves a chance to unwind. Some like to relax while listening to music, while others prefer to play golf. Still other business owners enjoy watching sports or collecting and restoring old stereos or classic cars.

If you’re a business owner who owns a classic car, you might wonder what it would take to restore your car to its former glory. This is something that requires much thought.

Perhaps yours is a car that you purposefully shopped for and chose. On the other hand, perhaps you inherited it, along with a great deal of sentimental value. Either way, invest a moment or two into introspection before you begin.

Restoring a Classic Car Will Cost Time and Money

Undertaking the restoration of a classic car is no joke, since it will cost you both time and money. Nor will such a project be finished overnight. In most cases, you will have to run through much trial and error before you learn what works best with your car.

For the most part, this will be due to the fact that your classic car is likely no longer in production. Therefore, there will be scarce resources for your project.

Restoring a classic car

The financial cost will be no small matter, and the restoration of a classic car will definitely make a substantial dent in your savings. This is because you will have to look far and wide for parts, and you will need a good mechanic such as the ones you will find at vehicle restoration in West Sussex. Even then, there is no assurance that you will get your classic car running as well as it once did.

What Are The Advantages of Restoring a Classic Car?

However, there are some advantages to restoring a classic car. For starters, there is something about rebuilding something to its former glory that gives a sense of fulfillment.

RELATED ARTICLE: HOW TO TURN YOUR HOBBY INTO A PROFITABLE BUSINESS

This can be especially true if you have a sentimental attachment toward your classic car. Perhaps it makes you feel sad to think of saying goodbye to the car your grandfather drove to work for years. However, if you can preserve it, your grandfather’s car can stay in your possession. Plus, it can get a fresh new look as well.

Here’s a Checklist You Can Use

If you are on the fence about restoring your classic car and you need a little insight, we’ve created a checklist for you. Use it to help you determine if you should start your restoration project.

1. Is It Feasible?

One of the first things you should do is consult an experienced mechanic. Get their expert opinion on whether your classic car can actually be restored. You would not want to spend your money on repairs and parts only to find out later that the expense was all for naught.

2. Will the Restoration Be Financially Reasonable?

There’s no point in sugarcoating the fact that restoring a classic car is expensive. From labor to parts, you will have to shell out a considerable amount of money. So get an estimated quote from your mechanic and figure out if you can truly afford it.

Will it be a financially reasonable project?

3. What Are Your Motives for Getting Your Classic Car Restored?

A quick rule of thumb is that if it matters to you, then that can be enough reason to get your classic car restored. Moreover, if restoring a classic car has been a lifelong dream, or if you just own a car that you can’t find it in your heart to let go of, then get it repaired if you have the means to do so.

Look into It and Do What’s Right for You

Use our checklist here to search your heart and mind, then do the footwork to determine if restoring your classic car is financially feasible for you. Then, if you feel it’s the right thing for you to do, restore your car and drive it in good health!

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Why an IT Guy Is Essential in 2019

September 20, 2019 by Asif Nazeer Leave a Comment

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For many years the IT guy — or gal — was a nerd who sat on the periphery of most businesses, if they even had someone like this at all.

This person was an after-thought in a role that was frequently filled by outsiders or outsourced to other companies. Usually, they were kept at arm’s length.

An outsourced company might still fill the role of IT guy. However, it is a relationship that in the last five years has becoming increasingly important. The truth is that now the role of information technology experts is central to most businesses.

And if it is not central to your business then you are probably asking yourself the question, “What am I doing wrong?” Here are a few reasons why the role of IT expert is not just nice to have, but a critical function in modern business.

No More Mailroom

In days gone by people loved to tell the story of the CEO who began in the mailroom and worked his way up to the boardroom. There probably aren’t too many stories like this that actually happened. However, the point is, back in the day, mail was important.

And it still is.

However, it’s not letters and registered posts that are delivered daily. These days, people send and receive most messages and documents electronically. What’s more, you need to have an IT guy around to ensure that things like your Office 365 email or Outlook are operating and functioning correctly.

For example, if your mail server is down, you won’t be able to communicate with clients and suppliers. Not only does it make your business look bad, but it can also have crippling effects in terms of lost business.

Managing Your Digital Addresses

Once you are ready to go as a business you need to register a domain name. You might even want to register multiple addresses.

Moreover, the registration of these addresses is something that needs to be maintained on a regular basis. You can’t just purchase a digital presence and then expect that it will be fine forever. There are annual payments that need to be made.

What’s more, you need to ensure that hosting and the technical requirements that go along with your addresses are taken care of. It is fiddly at best. Therefore, it is better left to an IT guy to ensure that it happens.

Security

Digital security is a huge thing. It is vital that you do what is necessary to protect your company and your computers from potential hackers.

There are plenty of shady characters out there who are always looking for security weak points. Once they find a way into your network the possibilities of what can happen are almost endless.

RELATED ARTICLE: HOW MUCH DO YOUR EMPLOYEES ACTUALLY KNOW ABOUT CYBERSECURITY?

Data theft is one such option, of course, but it could be terminal hijacks or simply the installation of malware onto your machines. These programs could then use your network to try and infiltrate others.

The list of sinister digital activities is endless. However, a good IT guy or gal will ensure that firewalls and anti-virus software are up-to-date and that your network is always secure.

Asset Registers

The things that go missing most regularly from businesses are small electronic devices. Things like laptops and chargers and external hard drives and flash drives can all disappear quickly if not looked after. It is the role of the IT guy to keep a registry. They can ensure that equipment lasts—and sticks around—for as long as possible.

Conclusion

Keep your business running smoothly by either hiring or contracting with an IT guy or gal.

To read more about business essentials, please be sure to visit our blog.

The post Why an IT Guy Is Essential in 2019 appeared first on Business Opportunities.

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How to Organize a Successful Corporate Event

September 20, 2019 by Asif Nazeer Leave a Comment

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Whether you’re planning a trade show or team dinner, when you’re planning an event, it’s all about the details.

Planning an event in New Zealand? Leave nothing to chance. Event planning works best when you use your common sense. Think hard about every potential outcome and plan for it.

Don’t work yourself up over these things, though. Just have something in place to prevent them. Also, make lists! Lists are your new best friend. They will help you keep track of everything. In fact, below we have created a checklist just for you. Keep reading to learn how to plan a successful event.

Decide the Event’s Purpose

Maybe the CEO has asked you to organize a team-building event, or you’re exhibiting a new product at a trade show. The event’s purpose will define the format.

Consider the event’s theme,
how long it will last, and plan the timing. Additionally, consider possible
layouts of the venue, and arrange for any catering as well as the sound.

If the details seem overwhelming, take a look at Event Planner and companies like them. These sites are comprehensive portals for anyone planning an event in New Zealand.

For example, if you need a fire eater for your company’s Christmas party or a suitable venue for an important conference, it’s all available. You just need to do your research for your event and know your specifications in advance.

event planning - fire eater

Plan, Plan, and Plan Some More

List all of the main tasks and add details for specific steps that need them. For example, look at logistics, event content, and promotion.

If you plan to have entertainment before the holiday disco starts, check the length of their act. Also, find out whether the performer or the venue have the right insurance handy in case the act is dangerous.

Additionally, create a master document for sharing with your team. The plan must include a timeline and deadlines for each task. Remember that some tasks will take longer than anticipated so you might need to give longer deadlines to accommodate those possibilities.

Draw Up a Budget for Your Event

Determine the cost for everything on your list of tasks. Remember to include money for when the unthinkable happens. For instance, what if the fire-eater catches a cold and cancels at short notice?

Also, if you’re planning an open air event, remember you can’t control the weather. Have a back-up plan fully worked out and costed in case it rains.

Focus on the Details

Boil your event down to the smallest—probably most important—details. For example, if you’re planning a conference, consider registration, greeting attendees, any background music, team uniform, who will meet and greet, and what happens during intervals. Also, don’t forget that people will thank you for toilet breaks as well as a generous amount of time for lunch.

Check the Location

Visit the location for the event early on in the process, and have a Plan B. What happens if the air conditioning fails? What will you do if there there’s no disabled access or the sight lines aren’t great? Find an alternative if you’re getting a queasy feeling about your original choice.

Delegate Tasks

Don’t be afraid to delegate. Allocate responsibilities among your team for both planning and the day itself. Who will register attendees, be responsible for tech, catering, talking to the press? Keep a master document with team contact details and each member’s assigned areas.

Promote the Event

Create one key message for relevant channels used by your audience. Allow plenty of time to promote your event. Your marketing approach will be affected by how much budget and how many team members are available.

Never Underestimate Service

On the day of the event, ensure your team members are helpful to everyone. Things may not go entirely according to plan, but people remember how they were treated. In fact, they will remember that better than they remember the keynote speech.

Do a Final Check 24 Hours Beforehand

Have you told guests how to reach the location, prepared printed materials, checked the video? Ensure team members understand their tasks. Give each team member a printed copy of the event program with an emergency contact number.

The day before the event check off everything from your list. Then on the day, check that everything is working, in place, and being done on time. And don’t be afraid to double check everything. It’s better to be safe than sorry.

The post How to Organize a Successful Corporate Event appeared first on Business Opportunities.

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The Moving Average Indicator in Forex Trading

September 17, 2019 by Asif Nazeer Leave a Comment

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The moving average indicator is a widely used technical indicator in Forex trading, as traders can use it in a variety of ways.

The main reason behind the popularity of this MT4 indicator is its simplicity. For one thing, the mathematical calculations behind it are easy to understand. Therefore, traders at all levels find it a comfortable indicator to use in their Forex trading.

Initially, most Forex traders use moving averages in a moving average crossover strategy. However, this versatile indicator can be used in other ways as well. In this article, we outline several ways you can use it.

RELATED ARTICLE: DO YOU NEED THE MACD FOR YOUR FOREX TRADING?

The Moving Average Reflects the Average Price

Simply put, the moving average is a reflection of the average price. As a result, it indicates more about the past than about the future.

In other words, moving averages show the average price of the instrument over a period of time. Therefore, they tend to reflect the trends in the past. However, they’re not great at predicting market trends. This is crucial to understand with this MT4 indicator.

It Identifies Dynamic Support and Resistance Levels

However, the moving average indicator is good at identifying dynamic support and resistance levels. Traders typically use the 200- and 50-day moving averages on the daily chart time frame. And because so many traders use these indicators, they tend to act as dynamic support and resistance levels.

The moving average indicator acts as support and resistance for the prices

For example, the chart above shows an instrument on the daily time frame. Here you can see how the indicator tends to act as support and resistance for the prices. Of course, you could use a moving average on any period of time that you choose.

The Slope Reflects the Momentum of Price Changes

The slope of the moving average reflects the intensity or the momentum of price changes. For example, when the moving average is sloping steeply, you know that the price is declining or rising quickly.

It gives information such as momentum

This can tell you a lot about the momentum of the market. It can even help you to identify the fundamental factors behind such a move.

However, many Forex traders make the mistake of viewing the slope of the moving average as something that is currently happening, instead of something that has already happened. If, on the other hand, a trader uses this indicator correctly, they can gain an edge in the Forex market.

Watching Reversions to the Mean Helps Traders Avoid Extremes

In finance, mean reversion refers to the tendency of an instrument’s value to change over time. Over a long period of time, the price tends to gravitate to its long-term average value.

Just as the moving average tells us more about the past than the future, neither is the concept of mean reversion predictive in nature. Further, mean reversion can behave differently with different asset classes.

It shows mean reversion

All the same, depending on how you look at it, prices do tend to correct to the long-term mean after extreme moves.

A 200-day moving average can show a good example of mean reversion. That is, prices that have moved significantly away from the long-term mean do tend to revert to the mean price over time.

While you really shouldn’t use the mean reversion as the basis for building a Forex trading strategy, you could still apply the concepts in various ways. For example, watching it could help you to avoid buying near extreme highs or lows.

The Moving Average Indicator Is Useful in Several Systems

As you can see, the moving average indicator can be useful in Forex trading strategies. Additionally, traders can use it to help with advanced math-based trading systems as well.

The post The Moving Average Indicator in Forex Trading appeared first on Business Opportunities.

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7 Ways to Boost Your Online Hiring Process

September 15, 2019 by Asif Nazeer Leave a Comment

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Conducting your hiring process online is a bit of a mixed bag. On the one hand, it’s easier than ever before to get plenty of applicants for your job, so that you have plenty to choose from. On the other hand, you could get too many applications. And a lot of those applicants will not be right for the job, using up your valuable time. But luckily there are a few simple changes you can make. You can boost your online hiring process, in other words, and make it an effective strategy.

Optimize Your Website for Search Engines

When you’re doing your hiring online, you need people to find your job listing online. Therefore, if you have the job description listed on your website, you’ll want to make it easy for people to find this page through search engines.

Search engines are a common way that people find new job listings. So you’ll want yours to appear at the top of the results. To do this, however, you’ll want to use SEO strategies across your website, and not just on the job listing page. A few things you’ll want to look into are:

  • Adding relevant keywords to your pages
  • Linking to other authority websites
  • Speeding up your website

RELATED ARTICLE: 5 WARNING SIGNS TO WATCH FOR IN RESUMES

Provide a Detailed Job Description for Your Online Hiring

Sometimes businesses get too many applicants when they’re hiring online because they are not clear about what they’re looking for.

In short, if your job description is vague, whether it’s in the requirements for the job, the daily activities one would do in the job, the compensation or something else, more people will feel like they fit the description.

So when you’re creating your job description for online hiring, be as specific as you can. Let your applicants know what things you absolutely require. Then list those things you’re flexible about, the schedule they’ll work, the company’s internal culture, and anything else you can think of. This way, when someone applies to the job, it’s more likely they’ll be a good fit.

Share on Relevant Job Boards for More Effective Online Hiring

The other major way people find jobs online is through job boards. Once you have your job page up and running, you should share the link on any relevant job boards to gain more exposure.

Sites like Indeed, Monster, and Craigslist are all great places to start for online hiring. Additionally, when posting your job to these sites, be sure to write an eye-catching title. Then give the link back to your website and include some keywords.

Require Applicants to Create an Online Hiring Account

Between optimizing your website for search engines and posting the job opening on popular job boards, you should now have plenty of people flooding into your site. To make the number of applicants a little more manageable, one thing you can do is have them create an account on your site.

Requiring candidates to create an account with information like their name, address, and contact information does two things. First, it eliminates anyone from your online hiring process who isn’t willing to put in a few extra minutes to apply. Second, you’ll be able to create a database of applicants. Then you can then search through that database later on if another job opens up.

To add a “Create an Account” feature to your online hiring process, you’ll need a few things. To start, you’ll want a form on your jobs page asking for applicant information. This should connect to a database that stores all the information for each candidate.

Finally, you may want some form of authentication to ensure no spam applicants find their way into your online hiring system. Do this by sending out an email confirmation. Better yet, look into an SMS API to send the confirmation to their phone.

Screen Candidates with Tests

Image from Pexels

Even with a detailed job description for your online hiring and requiring applicants to create an account, you might still get more applicants than you can handle. So another way to whittle down the pack is through online screening tests.

For example, you could create a quick multiple-choice question test about how they would handle certain situations they’re likely to face in this job. Or if your job requires fast typing, have them take an online typing test and submit the results to you. You can then use these test results to eliminate anyone who performed poorly.

When designing these tests, don’t make them too difficult. You don’t want to miss out on a great candidate simply because they didn’t understand one of the questions. The point of the tests is to see who is clearly not ready for the job and to make managing the number of applicants just a little easier. To get started, there are plenty of pre-employment testing software options that will make the process of designing an online hiring test easy.

Make Your Business an Attractive Place to Work

When creating your online hiring process, it’s important to remember that the best candidates likely have other options besides you. This means you need to do everything you can to make your business an attractive place to work. You can do this through some of the standard ways, such as offering a competitive salary or benefits package.

However, you can also think outside the box to boost your online hiring process. For instance, if your business is known for something special or does something better than anyone else, you can use this when promoting your open position.

For example, the company Pixelz was recently invited to join in a project promoting sustainability in Vietnam. Remarkably, they were one of only 10 companies that were selected to do so. Engaging in a sustainability project shows that they are a forward-thinking business. And the exclusivity of it shows that they are an in-demand company. Think about what your own business can brag about. Then use this whenever you’re conducting an online hiring search to bring in the best candidates.

Keep Things Simple

Finally,
even with all the steps mentioned above, you should still aim to keep your
application process simple. While you want to weed out those people who aren’t
willing to spend a few minutes on their application, you don’t want to make it
so complicated that no one applies. Just because someone is looking for a job
doesn’t mean they have all day to fill out your application and go through your
process. Keep your application process as short as possible, while still
effectively eliminating those people who are not qualified for the job.

Start Boosting Your Online Hiring Process

Posting your job opening online can bring in a lot of applicants—often too many. By using the strategies mentioned above, you can not only ensure that your job opening gets in front of as many eyes as possible, but that those not suitable for the job are removed from contention early on. This will help you to find the best candidates so that when it comes time to start conducting interviews, you have the strongest possible field in front of you.

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