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Rustam Gilfanov’s 6 Key IT Startup Tips You Need to Know

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It is not so difficult to come up with an idea for a IT startup. However, it is challenging to come up with an original idea that would generate demand that people would be willing to pay for.

In this article, IT businessman and investor, Rustam Gilfanov, shares simple methods of testing the idea of almost any IT startup, from a small application to a large software product. No matter how much experience you have and how confident you are in your idea, you should never neglect these six key steps.

RELATED ARTICLE: SMALL BUSINESS ACCOUNTING TIPS FOR STARTUPS

1. Conduct Research

The easiest way to research IT startup ideas is to open a search engine and look for information about similar projects. You can even find similar topics on forums or YouTube. Find out whether someone has done this idea before and whether their efforts were successful. If not, check what they did wrong and how you can avoid these types of errors.

It is also worth exploring information about current trends in startups, business models, unit economics, metrics, and marketing.

2. Make Sure There Is Enough Demand In the Market

Most startups fail because of a lack of demand from the market. You need to be sure that your idea will help people solve their real problems. Plus, these problems should be relevant for more than a handful of individuals.

To quickly assess the demand in the market, you can turn to the analysis of search query statistics. Simply enter keywords and get their statistics, demand dynamics, and similar search phrases.

RELATED ARTICLE: STARTUPS: HOW TO START A JUNK REMOVAL BUSINESS

3. Talk to Your Target Audience

Do not regard your friends and acquaintances as your target audience for your IT startup. First, they are subjective. Second, they are not numerous enough. You want to focus on your potential customers. Create a Google questionnaire or a survey on social networks, go to a thematic forum to gather input on your target audience and future customers.

4. Know Your Startup’s Rivals

If you have never created similar products before and have not worked in the target niche, find people who have already succeeded in this sphere. So, by studying the cases of your competitors, you can learn how other companies in the industry solve similar problems and what you can borrow from them. Do not be afraid of competition and do not try to avoid it. It’s also important not to copy existing startups. Always think about how to meet customer needs faster and cheaper.

5. Create a Landing Page

You can do this even without an MVP. All you need is to get a vision of your future product. At this stage, you have to spend money on advertising, but checking the idea will give you more confidence in the relevance of your product. It is enough to register a domain, create a landing page in any site constructor, add a feedback form, connect web analytics and analyze the information received. It is very likely that you will adjust your strategy based on user feedback.

6. Know How to Make Money from Your Startup Idea

Even the strongest idea can end in nothing if you do not know how to make money on your product. You need to understand how to monetize a startup, what potential market size your product has and how many customers you need to attract to reach the break-even point.

Who Is Rustam Gilfanov?

Rustam Gilfanov is a co-founder of an IT company, IT businessman and international investor.In 2006, Rustam Gilfanov, together with his partners, opened an international outsourcing IT company in Kyiv. Today, this company is the largest developer of software for the gaming, marketing and finance industries.

RELATED ARTICLE: 5 KEY THINGS ALL NEW STARTUPS NEED

The post Rustam Gilfanov’s 6 Key IT Startup Tips You Need to Know appeared first on Business Opportunities.

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How to Improve Efficiency in a Law Company – Technology

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Law firms’ archaic practices are rapidly giving way to innovation as the American Bar Association approves new technologies, including AI, for their work. In fact, the entire industry is set to experience continuous change. With so much disruption afoot, how can a modern law company become more efficient?

The basis of competition in legal work today resides in efficiency. Client expectations and impatience drive demand higher and higher as transparency and profitability come into view for law firms. Below are some practices the most successful law firms are putting into place.

1. Rely on Self-Analysis and Process Optimization in Your Law Company

Track the Time Your Legal Work Takes

The key to efficiency is knowing your firm. Having each member of the team track their time allows you to understand exactly where you experience inefficiency and bottlenecks. Next, investigate further the areas that cost your firm excessive non-billable hours. For example, you could be draining profits by waiting for someone to draft contracts or proofread documents. You can easily fix this problem with legal contract analysis software.

Let Team Members Learn from Each Other

In most law companies, lawyers, paralegals and support staff fall into silos when they need to be productive. They rarely get to view the finer details of each other’s working days. But individuals have a great deal to learn from each other. Therefore, encourage cross-departmental practice sharing. Additionally, allow your team the latitude to pick and choose improved solutions.

Follow the Buyer Journey

Do you know how clients find your law company and what they go through to attain your services? The user experience (UX) journey can be a powerful tool to uncover exactly where clients endure the most frustration. Smoothing this journey demonstrates client care and addresses lapses of efficiency within your client acquisition system.

2. Be Proactive with Your Law Company’s Onboarding Practices

Few things stifle profitability in a law company more than sacrificing billable hours to administrative and other non-billable work. Unfortunately for firms, the reluctance to take on new associates diminishes earning potential. This is because it caps the availability of income-generating hours.

Circumvent this problem by hiring administrative and legal staff before it becomes a critical need. Otherwise, delaying the hiring process creates a logjam and diminishes productivity. Rushing into last-minute hires typically makes for a sloppy onboarding process, but hiring proactively means you do it right the first time.

If there is insufficient work in your law company to employ a team member full time, consider the sub-contracting option. Hired experts specialize in marketing, accounting, taxation, and other services. Their specialties allow them to deliver quickly and cost-effectively.

RELATED ARTICLE: HOW TO IMPROVE REMOTE WORKING FOR YOUR EMPLOYEES

3. Automate Your Law Company’s Work

Utilize Cloud Applications

If you run a law company that still uses a fax machine or even Microsoft Word, you are in danger of becoming a dinosaur. Mutually accessible cloud technology has rid us of the need to send documents to and from each other for editing and reviews. Google Drive and other cloud-based settings allow all necessary contributors access at any given time without delay.

Benefit from Efficient Project Management

Firm management is a precarious business. Long, labored meetings, individual conversations, and chasing team members down for progress reports takes law company management away from what they should be doing—winning business and making money. In contrast, project management software allows managers to quickly check the status of all important cases with a swift click.

Digitize Billing and Accounts

If you add up the days it takes to post an invoice and eventually receive the check in the mail, what do you get? Inefficiency. Tracking earnings and reconciling invoices efficiently is a real problem for many law companies. But digitizing the entire payment system creates an expectation of fees, transparency, and accountability. This encourages your clients to trust you and pay on time.

Incorporate Document Preparation Software into Your Law Company’s Processes

Maintaining a healthy rate of response can be the rock inefficient firms perish on. Even before you switch to digital systems, clients expect their business to be attended to immediately. But some firms struggle just to keep up, with non-billable tasks causing massive damage to their profitability. To minimize the time consumption of essential but repetitive tasks, forward-thinking practices are switching en masse to using due diligence, research, and legal contract analysis software.

RELATED ARTICLE: HOW BUSINESSES MAKE USE OF INFORMATION TECHNOLOGY IN 2021

4. Invest in Your Legal Team

While outsourcing is certainly an option, sometimes it can be costly. But investing in staff training eases cost inefficiency woes and develops talent currently at your disposal. An additional benefit of staff training is enhanced engagement.

Investing in personnel development shows team members they are valued and important to the firm. In turn, this gives everyone a stronger sense of purpose and collectivism which begets better productivity and results.

RELATED ARTICLE: HOW TO MAKE THE MOST OF YOUR BUSINESS MEETINGS

In Conclusion

The entire legal sector can rightfully be accused of resisting change for many decades. The technological infusion has been remarkably slow and clients were all too happy to go along with things.

Whether fortunately or unfortunately for law companies, however, those days are over. Transparency and digitization have become more widely available in recent years and tolerance for inefficiency has plummeted. As clients lose patience with slow response rates and lawyers’ resistance to technology declines, those law companies that adopt more efficient models of business will win the competition against other, slower law firms.

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10 Must-Have Features Your Business App Should Offer – Technology

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The use of business apps is the latest frontier for both small-scale and giant entities. The average consumer devotes three hours and 15 minutes of their daily time to smartphones. For the millennial generation, they can spend up to five hours. Consumption-wise, these people prefer online purchases compared to visiting physical stores.

Businesses with apps that offer convenient and intuitive shopping experiences tend to attract a larger amount of online consumers. How do you tweak your business app to reflect a prospective customer’s expectations?  How do you bridge the gap of reliable user convenience? Here are ten key features you should consider.

Simple and Intuitive Navigation

Besides an business app becoming obsolete, users will also delete it if the navigation is a bit complex. Intuitive navigation and a good user experience are among the main factors that users look for when choosing which app to keep. For a simple user experience, you should consider minimizing clicks and actions.

You should also note that mobile phone users prefer scrolling more than clicking on items. You might also want to make the field entries as minimum as possible, without limiting functionality. One way to achieve this is by working with a professional business app creator. These platforms are easy to use, even for those with limited coding knowledge. All you need to do is visualize what you’d like your app to look like along with all of its functionalities.

Tailored Experience

One of the main reasons why businesses develop apps is to customize a unique user experience for every consumer. For instance, users don’t have to browse through all the search results while you can help them filter specifics. Other features that can enhance a customized experience include demographics and the user’s current location.

Seamless Check-Out System

Check-out is the most arduous process for any online shopper. Remember, here is where you may need to gather even more information compared to the sign-up process. The catch is in keeping the information fields as few as possible. Consumers would appreciate it if you only ask for relevant information.

An excellent example of a seamless check-out system is the one that auto-fills basic information. That includes username, location, and even zip code. Make it easy and simple, and customers will be glad to complete their purchases.

Social Integration or Simple Sign-Up Process

Not every customer will find it comfortable giving out their personal email addresses on the first day of signing up in your business app. If they don’t give a generic email, they will just hit “uninstall” and call it a day. It helps if you give them multiple sign-ups and login options like social media.

Facebook is more prevalent in app sign-ups. Most importantly, ensure you keep them signed in after they log in for the first time. That way, you’ll win the hearts of consumers who find it hard to remember strong passwords. 

Leverage Analytics

When incorporating analytics, you don’t have to leverage features that may make a customer feel uncomfortable. For instance, most business app users shy away from sharing their location because of privacy and personal reasons. Even so, you can still track and monitor user experience and their actions.

Such information is vital for small businesses since they can leverage it to improve user experience. You can also use the data to give tailored services like discounts and special offers. If you want to collect any other information that may seem controversial, it will help if you have the customers’ content when they sign up.

RELATED ARTICLE: A BRIEF GUIDE TO WHATSAPP FOR BUSINESS

Feedback System

It is imperative that you hear from the customers’ perspective on how they find the app or the services your business offers. You should note that users from varying regions may experience the app differently. Having a viable feedback system ensures that unsatisfied users can report bugs or network outages.

They can also give suggestions or criticism that can help you improve the app’s features. A streamlined feedback system can be anything you deem user-friendly. For instance, you can try links to email, transactional emails, suggestion tabs, or in-app surveys.

Offline Capabilities

It can be quite frustrating for consumers when they can’t make purchases because of poor signal. In most cases, customers will even shift the blame of poor network coverage to your mobile app and end up uninstalling it.

You can mitigate this risk by developing an interactive mode that picks up even when the customer is offline. That way, customers can always engage with content or continue window shopping, whether online or off.

Offline capabilities sum up a positive user experience. Consumers will also likely spend more time on your app by keeping it running in the background.

Maintain Relevance

Although you may want to be as unique as possible, staying relevant is key. Otherwise, content and images that don’t resonate with consumers’ expectations will scare away even the potential long-term users.   

When advertising your product and services, publish content that is relevant and adds value to the customer. You should note that app users are looking forward to more than just a mere business representation.

RELATED ARTICLE: IS A MOBILE APP A GOOD IDEA FOR MY SMALL BUSINESS?

Over-the-Phone Interaction

How do you want your customers to connect with you when it’s urgent? Remember, your app is for phone use. So it will help if you include a tab that directly calls your business’ phone number because making calls is the core-function of any mobile device. Consumers often resort to laptops, mainly when writing emails.

Fast-Loading Content and Images

Lastly, you might also consider investing in a high-speed app for instant content and image loading. Millennial consumers are picky and impatient, thanks to overwhelming options of business apps in the industry. No one will stick around waiting for items to load.

Moreover, an app with poor loading speed will likely attract negative reviews from unsatisfied customers. The last thing you need when you just started out is scaring potential long-term buyers away.

Change Your Business Outlook

Having a business app that reflects all the above features gives you the power to connect with consumers in an unrivaled manner. You’ll enjoy a higher engagement level, especially with loyalty programs such as rewards and personalized discounts. It is also imperative to note that incorporating a business app puts your business ahead of the eCommerce revolution.

It is high time for your business to shift to in-app purchases and brand awareness. Besides spreading your reach better, you’ll likely attain a positive ROI. Don’t keep your consumers waiting.

RELATED ARTICLE: HOW BUSINESSES MAKE USE OF INFORMATION TECHNOLOGY IN 2021

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How To Ask For a Sponsorship – Business

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Asking for a sponsorship can sometimes be awkward and intimidating. Whether it is a major event or a sports team, the process of asking for a sponsorship is the same. 

Today we are looking at everything you need to know and a timeline for how to ask for a sponsorship. Not every pitch is going to be successful, and that’s okay. But as a professional, you must have a plan in place to have the best odds.

collage of three images showing big brands in relation to sponsorships

Why You Need a Sponsorship 

Getting a corporate sponsorship will put your organization on the map. People love when they see brands working together, especially when they recognize a corporation. Not only does this provide you with credibility and authority it is also getting your brand in front of a new audience. 

Some people think that throwing dollars at brand recognition is a waste of time. But guess what? When you look at Google, McDonald’s, Nike, and Under Armour, almost every person in American can recognize at least one of those. You would be surprised at the amount of money spent to have their brands on the forefront.

With that being said, when you land a corporate sponsor, people will remember your event, cause, organization, etc. because of their credibility, in turn, reflects on you. 

Hopefully networking and building connections with outreach like these will help in the future and the sponsorship will turn to a long term relationship. 

If you can get your foot in the door just once, the future will be very bright! 

When Should You Ask for a Sponsorship? 

As soon as you begin the planning stages of your event, fundraiser, season, etc. you need to have your proposal and pitch ready. Corporate businesses have processes to follow when it comes to this and if you wait until the last minute you will never get one. 

Also,  have a plan in place that allows you to reach out to several potential sponsors in case one cannot do it, or it falls through. 

When Should You Follow Up After a Pitch? 

Allow one to two weeks before checking on the sponsorship status. While this may be the only thing on your plate, for corporate companies they deal with this all of the time. If you cannot land them within two weeks of making your pitch, it’s time to seek out another. 

What You Should Know Before Proposing a Sponsorship 

Before you ask a company for a sponsorship, a little research needs to be completed first. You want to see what their mission statement is and that aligns with your business or organization. If your company doesn’t believe in their goals, then there shouldn’t be a partnership. An example of this would be, say you are hosting a festival based on going green and being eco friendly. But the sponsor you had in mind doesn’t follow any green practices and eco friendly is not in their plan. In that case, they would not be a good fit.  Not only because the missions aren’t aligned, but your target audience would not want to support that and would probably lead to a failed event.

Corporations want to know that their money is being put to good use. Know ahead of time of what you are going to do for them. Will you promote the event on social media? Have their names placed on shirts and banners? Even though they already receive more exposure when compared to small businesses, they still want to be recognized. 

You should have a proposal that is well put together. Corporations thrive on data on numbers so be sure to include that in your pitch or proposal. This means if you are planning an event, what are your projections on the number of people that will be there? Who are your target demographics? 

RELATED: The Importance of Target Market Research

Within your proposal list out the amount of money you are seeking and a menu of prices if you plan to offer different advertising based on tiers. They are corporate and they already know you are looking for money, so shoot them straight. 

We hope that you land your next corporate sponsorship with flying colors! These tips should help you build the perfect pitch so you can land them every time. 

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Learn everything you need to know when it comes to asking for a sponsorship.

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How to Monetize Your Blog in 2021 – Business for Beginners

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In 2021, it is entirely possible to monetize your blog using one or more of the methods we outline in this post.

RELATED ARTICLE: HOW TO START A SUCCESSFUL ONLINE BUSINESS WITH LITTLE TO NO INVESTMENT

A few years ago, it was not uncommon for people to start blogging just for fun, as an adventure. Perhaps they had interesting content they wanted to share. Others just wanted to play with ideas and words. A rare few might have had a passing thought that their blog might one day bring them profit.

In 2021, however, it is entirely possible to monetize your blog, using one or more of the methods we outline in this post.

monetize your blog

Building a blog requires time, a thorough development plan, lots of hard work, and sometimes a financial contribution. However, people are becoming aware that remote work is possible. Moreover, blogging is something many people can do. All it requires is knowledge in an area you’re passionate about and the ability to write coherently.

However, can you monetize a blog to the point where you can quit your current job? Perhaps. Or maybe you’ll just earn some side income. But these days, almost everyone would welcome a little extra income.

RELATED ARTICLE: WEBSITE VISIBILITY: SEO TECHNIQUES TO BUILD YOUR ONLINE REPUTATION

Here’s a list of some ways to monetize your blog, so you can have fun writing while also earning an income.

Monetize Your Blog by Joining Affiliate Programs

Affiliate marketing is highly popular in 2021, and the trend shows no signs of slowing. The biggest advantage of affiliate programs is that bloggers who are just starting to build their name on the internet can join them. What’s more, you do not even have to already have the large audience you’re aiming for.

Being an active member of an affiliate network consists of recommending products or services of your choosing. You simply include affiliate links for those products and services and weave them discreetly into the content of your blog. As a blogger, you’ll receive a commission for each finalized transaction that happens through the affiliate links on your blog.

Affiliate marketing works great with blogging. However, it’s important to join an affiliate network that offers a wide array of campaigns. We recommend MyLead, a global affiliate network with more than 2,000 affiliate programs. MyLead has been in the industry for six years.

If you want to monetize your blog with affiliate marketing, join MyLead for free by clicking here.

Monetize Your Blog with Advertising

Ads are by far the most popular way of monetizing a blog. After all, blogs are a great advertising space.

monetize your blog

There are many websites and brands on the market that allow you to earn money this way. One of the most popular solutions is Google AdSense. When you decide to place Google ads on your blog, the company will share the profits with you, and you will receive a small commission for displaying the ad or getting clicks on it. 

How Do Bloggers Make Money on Google AdSense?

By signing up for Google AdSense, you earn by displaying personalized ads. The best part about this method is its simplicity. All you need to do is place a simple code on your blog, and Google AdSense will start showing ads that are tailored to the users and the topic of your blog. Google counts the impressions and you will earn a small amount for each impression. Then, after your account has accumulated a specific amount, you will be able to withdraw the money your blog has earned.

Sponsored Entries Can Monetize Your Blog

If you attract a significant number of users each month, sponsored entries can be a great way to monetize your blog. Let’s say you have been working hard and developing your blog for a year or even longer. It is not just a hobby for you anymore, but a way of life, really. At some point, the income you earn from Google AdSense may no longer be enough. In fact, it could actually start to make your blog’s stats fall.

When that happens, what should you do? You can start by negotiating with some companies that are interested in sponsoring your blog posts. Why might they be interested? If they are, it will be because you have amassed a large and valuable audience for your blog.

Sponsored blog entries could include:

  • Posts promoting products or services
  • Lists of recommended items, such as a list of the best WordPress plugins for beginner bloggers
  • Reviews and opinions

RELATED ARTICLE: 4 WAYS YOU CAN MAKE MONEY WITH YOUR LOVE FOR PHOTOGRAPHY

Conclusion

According to BloggingX, 84% of bloggers use affiliate marketing to grow their audience and monetize their blog. However, if you’re thinking about joining an affiliate network, make sure it meets the requirements of other publishers. A big base of campaigns and industry awards is a must-have.

The above-mentioned MyLead is a perfect example. According to Affbank, it is the best SmartLink affiliate network. Also, it is the best affiliate network for e-commerce, according to Conversion Club. Additionally, it’s the 16th fastest growing company in Central Europe, according to The Deloitte Technology Fast 50.

However, remember that there is no such thing as “the best way” to monetize your blog. Every blog is different, and every blogger is unique. For some people, the maintenance-free AdSense method is a great way to monetize their blog entries. For others only sponsored articles will bring a reasonable income. However, other bloggers will find affiliate links to be the most useful for them.

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How to Grow Your New Business into a Successful Brand – Business

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A branding studio can offer many different services. It can give you new and innovative ideas so your brand can be successful. It can help improve the physical and electronic sensations your recent consumers feel, socialize, and associate with your brand.

A branding studio can help strategize, manage, and design campaigns across multiple stations to convert people into your clients. Instructions for branding your company are limitless. You may start to feel overwhelmed from not knowing where to begin.

However, don’t worry. We have the best creative branding ideas and technical strategies to make them a reality! The best way to find out your own business goal is by asking the right questions. With the help of these sure-to-work tips of the trade, your brand can be successful.

RELATED ARTICLE: 6 WAYS A PROFESSIONAL WEBSITE CAN HELP YOUR BUSINESS

Behind every successful business, there’s a well-defined, coherent plan. On a well-designed site, the consumer experience, from beginning to end, will be easy and straightforward. However, what if that consumer’s experience with your site starts before they click on it?

For cellular and internet advertising to inspire customers to click-through to your website, you want to reevaluate your advertisements’ graphic layout. So, if you would like to be creative with your digital advertising and advertising endeavors, you cannot be reluctant to utilize dramatic visuals to grab the consumer’s interest. Your audience ought to be able to tell from one glance in digital advertising what your successful brand is about. Only creative images could tell a story in this manner.

Branding Studio

Creates Complimentary Ideas and Posts

Clients adopt successful brands that make them feel appreciated for their very own unique personalities. If you constantly send identical messages, that lack a personal touch, to thousands of your clients, then they will not feel valued.

Since customization, when involving thousands of potential clients, is not simple, you have to be quite inventive about it. Your social website managers must at least attempt to react to your intended audience in a manner that does not reek of sameness. Every client should to be addressed individually.

Assists with Social Media Marketing

72% of customers will make a purchase from a successful brand they follow on Twitter. Social networking is your most ideal instrument at this time for constructing links. Not only between people, however between customers and brands, too.

By linking, we can create genuine meaningful connections with your clients. It allows you to engage and converse with them.

The worth of social networking existence cannot be overlooked now. By producing a social networking page, you might have a marketing channel practically for free to help your brand be successful. However, you’re able to ramp this up a notch by using Facebook advertising as well.

RELATED ARTICLE: HOW TO MARKET YOUR CRAFTS ONLINE

Makes Great Videos

As for multimedia, there are two visually attractive techniques that easily catch people’s attention nowadays: infographics and videos!

Videos are consistently the favored direction to deliver information to the public. It requires less effort and is much quicker than, say, reading a long report. Nonetheless, in the era of smartphones, we see videos now more than ever before.

Consequently, this medium is a fantastic advantage when a company would like to flaunt its distinctive character. Using videos geared toward your particular audience may undoubtedly do a lot for your business or organization.

Improves Email Marketing

Many folks and companies fail to acknowledge the importance of a simply, fantastic email. That can be a big mistake for businesses. A well written email can do a lot for your successful brand and a branding studio can help you with this. Professional email layout, when combined with the suitable paragraph payout and graphics, can provide all of the relevant information directly to people’s inboxes with an eye-catching method.

RELATED ARTICLE: 5 STEPS TO IRON OUT YOUR MARKETING STRATEGY

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Why Unique Packaging Is Important for Your Business – Business

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How many times did you stop to have a look at a product just because the unique packaging captured your attention? When you needed to pick between two similar goods, did the design or look of them affect your choice? 

While we try our best not to judge things solely based on looks, the reality is we care a great deal about first impressions. Especially today, a product’s packaging is equally as important as the product itself. No matter how great your product is, a lousy packaging layout will drag down your earnings.

Unique item packaging plays an essential part in the evolution of almost any business and its advertising strategy. A plain cardboard box can be changed into a communication method if designed efficiently. It can serve as a quiet salesman for your brand to entertain and engage its clients.

There are many features to take into account when picking out the packaging of a product. It ought to protect what is inside, allow easy storage, display information concerning the merchandise and grab clients’ interest if displayed.

RELATED ARTICLE: COMMON SHIPPING MISTAKES AND HOW TO AVOID THEM

Protection

Packing’s main goal is to shield its contents from damage that could happen during transportation, storage, and handling. It also protects the product from humidity, heat, light, and other outside variables. This is the most important purpose of packaging. 

Unfortunately, it’s not uncommon to end up with an oversized package when compared to the size of the actual product. The amount of packaging waste can be shocking. It’s important to have a smart and well-designed package to be cost-effective. Although you want your unique packaging to look appealing it should still fit the fit-to-purpose layout.

Attractiveness

Unique packaging acts as a significant part of the product brand and promotion. Special packaging may boost the product’s beauty and encourage individuals to purchase your product. Packing is essential for the product itself. However, it could do more for your brand’s product. If done right, it can stick out on the shelf, improve sales, supply relevant info regarding the merchandise, and fortify attention. Two-thirds of individuals say packing has an impact on their own purchasing choices. 

Unique packaging may also tell an entire narrative concerning the company behind the product and the item’s ecological, social, and economic impacts. It’s a tool to convey the firm’s values and fantastic advantages that the product brings to the customer.

Unique Packaging

Sustainability

Sustainable packaging is necessary. The packaging’s unique design includes a vital role for specifying how simple it’s to divide the substances from one another and how simple the packaging would be to recycle and reuse. Earning more with less, saves funds but also leaves less sense for the user to deal with properly.

Consumers are conscious of the ecological impacts of their activities. They assess the carbon footprint of their packaging before purchasing a product. The labeling on the packaging that gives exact details regarding the product’s and packaging’s ecological influences and recyclability will surely catch the customer’s eye.

Security

Most importantly, unique packaging plays a significant part in maintaining its contents’ and customer’s safety. Packaging should include essential details of this solution and its security. For example, for meal products, the packaging date, best earlier date, and a list of components have to be visible on the packing. 

Also, never should a dangerous compound, odor, or taste move from the packaging materials to this food if it’s created by a virgin material or recycled substance. When it includes a hazardous substance, it needs to be apparent on the packaging so the customer knows. These pieces of advice add product security for the customer, which they will appreciate. So, BoxGenie is here to help you with your unique and custom packaging for your business’s products. 

RELATED ARTICLE: TOP WAYS TO INCREASE ONLINE SALES

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Tips to Get Started with Affiliate Marketing for Your Business – Marketing

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Featured image by Gemma Villalba from Pixabay 

Affiliate marketing remains one of the most successful ways to make money online. Therefore, it’s not surprising if you are looking to get started with affiliate marketing for your business. How do you do that, though? In the following article, we discuss some key tips that will help you get the affiliate marketing ball rolling.

Choose Your Platform

The way the internet runs right now, there are a number of platforms you can use to make money through affiliate marketing. The most effective ways are either through a YouTube channel or with a blog. If you go the blog route, you will find that it is actually quite easy and cost-effective to get up and running.

RELATED ARTICLE: NOW IS THE TIME TO INVEST IN DIGITAL MARKETING STRATEGIES

You will also find a multitude of tutorials and guides online that will help you find your footing. Moreover, it will only cost a small amount of money every month to maintain your blog. Once you are up and running, you can then optimize your blog and the site you are posting it on for SEO purposes. Then you can try to push it up in the rankings.

Making videos through YouTube is also inexpensive. For example, it costs absolutely nothing to upload content to YouTube. Therefore, it will only cost you if you need to buy a camera specifically for posting on YouTube. Optimizing your videos is also simple enough. You can even include your affiliate links in the description, with mention of them in the videos.

Get Started with the Right Affiliate Marketing Program

When it comes to getting started with an affiliate marketing program, you will find that there are plenty of programs to pick from. To help you out somewhat, there are three kinds of affiliate programs to choose from:

  • High-volume, low-paying affiliate programs
  • Low-volume, high-paying affiliate programs
  • High-volume, high-paying affiliate programs

How do you choose the right affiliate program for your business? This really depends on the niche you have chosen to focus on and your level of expertise. Are you looking to target customers? Then you are more likely to have greater success by aiming for the second type of affiliate program in the list above. This is because, although the individual commissions are lower than other options, there is a higher chance of sales.

On the other hand, if you are looking to serve in a B2B capacity, the better option would be to aim for the first category in the list above. This is a category where not as many units shift on average, but the commission is much higher. iAffiliate Management can help you out with things like deciding on the affiliate program that is best for your business and lots more.

Decide on a Niche

Although we said it is easy to get started in blogging, vlogging, and affiliate marketing, that doesn’t mean it is easy to be successful at it. After all, you are facing some huge competition. The best way to increase your chances of success is by carefully choosing the niche your business will be focusing on. Find a topic that focuses tightly on something specifically. Take food, for instance. That as a topic is too big and varied a category to focus on. It is better to pick something specific from food, like grilling or barbecuing food.

When you keep the topics you cover tight, you can build up a more targeted and focused audience. This will lead to greater success with boosting your rankings in Google and other search engines.

RELATED ARTICLE: INNOVATIVE MARKETING STRATEGIES FOR YOUR PET CARE BUSINESS

Produce Great Content

Google and other search engines love original and high-quality content, so we want to highlight this point. It doesn’t matter how good your products are, if you don’t write compelling and informative content that reaches out and grabs your customers’ attention, you won’t make sales.

Getting Started with Affiliate Marketing Is Only the Beginning

After you have great content in place, what’s next? Well, it is just going to sit there with no one benefiting from it unless you direct people to it and encourage them to check it out. There are numerous ways you can get traffic, all with their own advantages. So get ready now to find ways to bring traffic to your site.

RELATED ARTICLE: ARE YOU READY FOR MORE WEBSITE TRAFFIC? TRY THESE HIGHLY EFFECTIVE TIPS

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Guide to Success for Novice Traders – Ideas

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Are you a novice day trader? This guide provides you with everything you need to know about day trading. Internalize these insights and apply them during your sessions.

Common Mistakes Novice Day Traders Make Over and Over Again

Source: Pixabay

The retail trading arena is a huge market in the US, estimated at $4.9 trillion in 2020 according to IBISWorld. This industry powers thousands of companies (SMBs), both public and private. These in turn fuel economic growth in a capitalist economy. While the growth rate slowed appreciably in 2020, owing to the novel coronavirus, many peripheral industries have sprouted.

Foremost among them are retail stocks trading and institutional stocks trading. Thanks largely to the widespread democratization of online trading activity, it is possible to power up your PC, Mac, or mobile and trade stocks online like a pro.

We begin with a look at some of the common mishaps that novice day traders experience.

RELATED ARTICLE: WHY OWNING STOCK IS IMPORTANT FOR BUSINESS OWNERS

Novice Traders and the Fallacy of Accessibility

The first problem is the fallacy of accessibility. Many novice traders wrongly assume that all that’s required to become a successful day trader is access to an online brokerage and a trading platform. Of course it is absolutely imperative to carefully select the right brokerage and trading platform. However, in and of itself, this decision will not necessarily yield profitable returns. The fallacy of accessibility wrongly assumes that by having access to a stocks trading platform, you automatically enjoy the attendant benefits such as profitability.

The Solution

Careful selection of a stocks trading platform is one of the most important decisions you can make as a trader. This is especially true if you’re a novice trader. However, the viability of the trading platform only becomes evident once you have conducted a critical assessment of its components. Among the many features, functions, and resources necessary in a top-tier day trading platform are:

  • Access to real-time prices to make accurate buy and sell decisions.
  • Rapid executions of trades, to prevent the obliteration of highly sensitive stock options like penny stocks.
  • Feature-filled trading resources. For example, look for features such as economic data releases, webinars, seminars, trading videos, trading guides, trading tutorials, stock trading blogs, stock trading forums, company financial reports, paper trading options, FAQ, glossary, support, and so on.
  • Wide range of financial instruments to trade, including everything from penny stocks to blue-chip stocks.

RELATED ARICLE: HOME OFFICE PRODUCTIVITY: 4 ESSENTIAL TIPS FOR SUCCESS

Access to Penny Stocks: OTC, Pink Sheets, or Listed Exchanges?

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Novice Traders and the Price Appreciation Trap

If you consider day trading seriously, it is critical that you understand precisely how to pick your stocks, time your trades, and call them correctly. When it comes to traditional stocks trading, the rationale behind the trade relies on stock appreciation for profit-earning potential. Conversely, in day trading, it is possible to profit off stock movements regardless of rising or falling prices. However, you as the day trader must pick the right direction. Many novice traders fall into the price appreciation trap. That is, they falsely believe that price appreciation is the only way to make money as a day trader.

The Solution

You can learn to profit from stock price movements, irrespective of bullish or bearish trends. The trend is your friend in stocks trading. If prices are falling, it is possible to adopt a bearish perspective on that stock and collect on the way down.

By the same token, it is possible to profit off appreciating stocks since the future price may be greater than the present price. In this case, the difference is the profit. But traders can easily profit from downward markets and plunging prices, too. They do this by adopting winning strategies. In a bear market, which is a market that declines by 20% or more from previous highs, you can short-sell.

This advanced trading strategy requires borrowing the underlying equity from the broker and selling it at the prevailing market price. For example, if the share costs $5 right now and will be $4 in the future, short-selling the option is a good idea. This is because the $1 per share is your profit.

On the other hand, if perchance the share price appreciates the $6, and you short sold that option, you would be in the red to the tune of $1 per share. Obviously, then, short-selling is inherently risky. There are no safeguards in terms of price movements. Nonetheless, this form of derivatives trading is widely employed at a large number of trading brokerages. Short-selling is typically conducted with the CFDs (contracts for difference) market and spread betting activity. In short, what many novice traders don’t understand is that you don’t need to own the underlying asset to short-sell it.

Choosing a Brokerage

In terms of where to trade penny stocks, it’s best to pick a brokerage with a fully supported trading platform. The virtual trading realm is festooned with world-class trading platforms and brokers. For example, these include E*TRADE, StocksToTrade, Interactive Brokers, Charles Schwab, Fidelity, and scores of others. Pick one that best satisfies your trading requirements, budget, and portfolio preferences.

The Best Time to Day Trade Penny Stocks

There are two key ingredients necessary for trading penny stocks: volatility and liquidity. It comes as no surprise to seasoned professionals that these two core components are largely available during the morning trading sessions, Monday through Friday. As a rule, you can expect the highest levels of volatility and liquidity during the opening session of trading, and then again during the closing session of the day.

Penny stocks tend to get a massive boost from press releases, financial statements, company news, and market-related phenomena. When this news breaks, you can expect wide-ranging movements in pricing.

Besides timing your trades to coincide with the busiest periods of day-to-day trading activity, another important component of day trading penny stocks is the number of trades you manage per day. A novice trader is foolhardy to take on too many trades. Instead, start small and grow incrementally.

Much the same thinking goes into the profits generated from your trades. As your knowledge of the financial markets grows, and your understanding of penny stocks trading develops, you can incrementally increase the number of trades you conduct each day to coincide with your skills, abilities, and preferences.

How to Mitigate Risk When Trading Penny Stocks Online

All forms of trading activity are inherently risky, some more so than others. Penny stocks trading is extremely volatile. Therefore, traders, especially novice traders, are cautioned against allocating too much weight in their financial portfolio toward this category. It is sensible to limit your exposure to risk in penny stocks to less than 10% of your overall financial portfolio. This number may be adjusted based on your appetite for risk and your understanding of the financial markets. The old axiom, “Don’t put all your eggs in one basket,” holds true for penny stocks trading. (As an aside, it is true for other forms of trading, too.)

Risk management is best conducted by way of strategic decision-making processes. Since it is impossible to manually monitor dozens of trades simultaneously, you will likely be using tools and resources to assist you. These include stocks screeners, pre-set take profit and stop loss orders, and more. Nonetheless, the markets have an uncanny ability to confound traders at the best of times. They rise and fall at their leisure, and many traders desperately try to play catch up and ride the wave before it breaks.

RELATED ARTICLE: WANT AN ONLINE BUSINESS? TRY ONE OF THESE

Conclusion

That’s why it is important to set trailing stop loss percentages and trailing stop loss orders to mitigate risk on the downside. On the upside, set yourself a target—say 10-20%—and allow the trade to close out once your profit mark has been hit. It’s entirely possible for a stock to keep on rising well beyond your set figure. However, if a sudden reversal takes place, it may miss your safety point on the way down, and you could be out of luck!

So keep the tips we offer here in mind as you trade. As you gain experience as a day trader you will also gain confidence. In time, you’ll begin to reap the rewards of carefully applying the techniques you are learning now.

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Instagram for Realtors – Real Estate

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Instagram for realtors can be a powerful tool on both the national and local levels. Keep reading to learn how to get started and what’s working now! 

One reason Instagram is such a great platform for realtors is because of the photos. People love beautiful photos and looking for their dream home. Also, there is less distraction when compared to Facebook and Pinterest. 

Instagram Tips for Realtors 

Be sure to have real estate agent or realtor in your title. If you are new in the real estate world, most people don’t know you. The title area is the ONLY searchable area in your Instagram profile. 

For the bio portion, ditch the cutesy look and describe who you are and who you help. Maybe your speciality is million dollar homes, or maybe you dominate a certain area in your town or city. 

List if you are strictly a residential focused agent or if you help people find commercial properties too. 

screenshot of hashtags for realtors

What are Hashtags? 

Hashtags are a string of words or a word behind the pound sign (#). Users often add these in without any research. Which is fine, but if you are using Instagram as a business tool, there is a strategy to it. 

You want to target hashtags that are relevant to your niche and ones that you actually have a shot at ranking in. So if you have a smaller account you do not want to go after hashtags that are in the high hundred thousands + . 

Be mindful of what your audience is searching. Chances are they are not searching for #homes. They may be looking for a certain style of home in a certain location. Both of these will be much less competitive than just using a generic term like homes.

How To Use Hashtags?

Instagram allows you to use up to 30 hashtags, and you should plan on using all of those. Choose a mix between local hashtags and others relevant to the industry. 

You can put these under your caption or in the first comment. Either way, they are being used for the same purpose and there’s not a right or wrong way. 

Do not use more than 30. That violates terms of service and could lead your account to getting shadowbanned. That means that you will not be able to use it and it could hurt your rankings in the future. 

What is IGTV?

Photos in your newsfeed has to be one minute or less. If you plan on giving homeowner tips or maybe a virtual tour of an open house, you will want to do this on IGTV instead. You can still add this to your profile but it will redirect them. 

What are Reels? 

Instagram recently released a feature that is similar to Tik Tok called reels. These are 15 or 30-second clips (depending on what they allow on your account) that is relevant to your niche. You can still use hashtags, which we highly recommend. Add some music and even get a little silly for more views. The purpose of using reels is to reach more people and gain more followers. With this being a new feature, Instagram is focusing heavily on these right now. 

Instagram Highlights for Realtors 

In order to save your content to those small circles (aka highlights) under your profile, it first has to be published. As a real estate agent here are some ideas on what you should save. These are great to use as quick references for your followers. Any time you get the same questions asked multiple times you should save it as a highlight bubble. 

  • Sold and pending homes 
  • Client Testimonials 
  • Current Listings 
  • Virtual Tours 
  • Meet the Team 

Using Instagram as a realtor has tons of benefits and can be a great tool to have in your toolbox when used correctly. Wondering what type of content you should be posting? Check out 55 Social Media Posts for Real Estate Agents! 

Looking to run some Facebook Ads? How To Run Facebook Ads for Real Estate Agents

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Learn how to use Instagram for Realtors and Real Estate Agents! Rank in hashtags on the local and national level by using these tips!

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