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Small Businesses Can Learn More About Opportunities in IoT at this Event

November 23, 2019 by Asif Nazeer Leave a Comment

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The U.S. smart home market is set to reach $53.45 billion by 2022. And for the vast majority of the installations and maintenance, small businesses will be providing the service.

According to McKinsey, the smart connected home industry is set to grow at an annual rate (AGR) of 31%. With smoke detectors growing at a whopping 250% AGR.

The IoT Forum on Smart Home is going to provide a venue to bring together buyers, sellers, tech scouts and technology companies. The goal is to examine the development of the industry moving forward as more of the world we live in becomes smarter.

But the home is where the industry is making gains as the IoT (Internet of Things) continues to grow. Smoke detectors, security systems, appliances and thermostats are just some of the devices which are now smarter.

The forum will have interactive discussions with industry experts as well as demonstrations of innovative products and services.

The event will take place in Sunnyvale, California. on December 12, 2019.

Click the red button and register now.

Register Now





Upcoming Events

  • 4th Annual Blockchain Opportunity Summit 2019
    December 10, 2019, New York, NY
  • Pitch Deck Summit
    December 11, 2019, Austin, Texas
  • IoT Forum on Smart Home
    December 12, 2019, Sunnyvale, Calif.
  • Millionaire Mastermind Entrepreneur Summit
    December 16, 2019, Atlanta, Ga.
  • Chief Data And Analytics Officers, Financial Services
    February 04, 2020, New York, NY
  • The Responsible Business Summit New York 2020
    March 16, 2020, Brooklyn, NY
  • National Small Business Week
    May 03, 2020, Online

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos.com


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Develop Your Business While You’re in College – Business for Beginners

November 22, 2019 by Asif Nazeer Leave a Comment

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Image by Tumisu from Pixabay 

A new generation of students has a wide variety of opportunities in front of them. For example, previous generations frequently saw attending a university as a privilege. However, today’s students see college as a tool. They easily initiate discussions with professors, seek unconventional ways of doing things, and add more creativity and critical thinking to the learning process.

Being a college student is no longer their sole occupation. They can easily be busy with running their own businesses while attending lectures and submitting their academic assignments. In fact, starting a business in college is even more effective because students can immediately apply the knowledge they receive at school and see it applied in practice.

Do You Already Have a Startup on Your Resume?

Many college students now have their own startups mentioned in their resumes. However, others are still hesitant about starting their own thing. However, university years are a great time to study and try each opportunity that comes along. To this end, here are several useful tips you can use to launch your business while studying at university:

Identify Your Best Niche

Finding your niche and filling it with high-quality product or service is your key to success. An in-depth understanding of what you can do to help your customers satisfy their needs comes with knowledge and experience.

However, sometimes the best ideas come unexpectedly. Still others require careful planning and thinking. Whatever your path is, give it a thought even while you’re still in college, because it really matters for your venture’s success.

Design a World-Class Business Plan

During your college years, you have enough time to make a mistake and start over. This is your greatest advantage. It gives you a wonderful opportunity to produce a brilliant business plan.

A well-thought-out business plan is one of several critical steps to starting a business. This document, where you analyze each detail carefully, is very helpful in minimizing mistakes. Once you have it on paper, ask your peers what they think. Ask them what they would add as customers to make your idea more customer-oriented.

You may think, “This is not that easy. I’d better have someone do my assignment.” However, nobody feels your idea the way you feel it. Nobody is passionate about making it work the way you are.

Therefore, take advantage of this opportunity while you’re young. Make up your mind now regarding your role in business and draft the best plan ever—while you’re still in college.

Educate Yourself

Your college years provide you with lots of opportunities to get ideas about how to start a successful business. While you’re in college, you are most likely to meet people with good business ideas who can contribute to your vision.

Moreover, they can help you with those business aspects you know little about. You can also attend courses and extracurricular activities that can help you understand better what you should focus on.

Additionally, choose
your courses critically. Decide what information can really be helpful to you
along your way to success. Spend your college years on the things that you find
useful for your business model.

Make the most of your college years
Photo by Naassom Azevedo on Unsplash

Network with Bright Minds While in College

While you are a college student, you have a chance to communicate with the brightest minds. They are your peers, professors, and visiting guests who often come to give lectures. Use this opportunity to get a better idea of how the business world functions.

Additionally, try to make the most of each interaction and each conversation you have. Sometimes invaluable experience or advice can be subtle. So develop the awareness that will allow you to seize it.

Search for Funding During Your College Years

Money is always a problem when it comes to a business venture. Especially when you’re attending college, it can be difficult to save enough to invest in your idea. Therefore, you have to look for people willing to invest in your business.

RELATED ARTICLE: MAKE THE MOST OF YOUR SMALL BUSINESS—EVEN ON A LIMITED BUDGET

During your time at the university, keep abreast of the recent trends in fundraising and crowdfunding. Also, search for sponsors who really believe in your success. This is the time when your passion for making a difference can really help you fulfill your dreams.

Learn to Break Bad News

If you really want your business to succeed, you need to develop your skills. One of the abilities that is very helpful in running a business is learning to say “no.”

if your friends invite you to a party when you have lots of things to do, it is okay to say “no.” If somebody wants to partner with you, but you have doubts about this idea, it is okay to say “no.” In the future, you will need this skill to break bad news to your employees and colleagues, so learn to practice it now.

Make the Most of Your College Years

Running a business is a complex undertaking that requires you to be alert all day every day. However, starting it while you are in college is easier than it would be later.

While you are a college
student, you have access to people, courses, and materials that can direct you
to the best solutions. You can find your niche, develop a perfect business
plan, and network with those who can help you get the money you need to start.
Most importantly, you have time and knowledge combined with a passion for
driving changes. Seize this opportunity and make the most of your university
experience.

About the Author

Jeff Blaylock is a freelance writer who focuses on topics related to business, finance, and entrepreneurship. He often engages in independent journalistic research to shed light on the opportunities that students have while in college. In this post, he analyzes the benefits of starting a business while studying at university.

To read more inspiring articles for beginning entrepreneurs, visit our blog often.

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A New Business Venture in a New Industry – Startup

November 20, 2019 by Asif Nazeer Leave a Comment

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The Farm Bill of 2018 made it federally legal to farm industrial hemp in the United States. Since then, the CBD Gummy business has been booming. The CBD industry has grown exponentially and new products are popping up everywhere. This lucrative market is expected to continue growing into the foreseeable future. So, if you want to take advantage, then now is the time to get started.

But getting started can get a little complicated. Laws regarding the sale and production of CBD vary by state. Banks may hesitate to provide financing for your startup costs. In addition, issues surrounding the quality of your CBD product must be solved and marketed with integrity. 

Photo by Michael Fischer from Pexels

In order to build a reputable brand, you must ensure that you are selling only the best, highest quality products, such as Verma Farms CBD Gummies. Verma Farms is a stand-out company that uses certified organic, non-GMO, domestically grown hemp. A third-party lab certifies the purity and potency of their product. Like them, your new CBD gummy company’s reputation requires that you deal with suppliers that have the highest standards in the industry.

Learn The Legalities Of Your State

Even though CBD products are legal on a national level, states are still allowed to create their own laws and regulations concerning manufacture and sale. In order to get started, you need to understand the laws in your state and how to work with them. Many states welcome the new CBD market with open arms. However, in some states, hemp farming and hemp products are still highly restricted. In others, CBD is only legal with a prescription which means very strict standards about who can sell CBD and exactly what they sell. Do your research or hire an attorney to help you navigate the complicated system that will likely continue to evolve.

CBD Gummy Business Plan

Once you have a grasp on legal matters, a business plan is essential. You need to have a plan for how you will stand out in a sea of competitors, as well as how you will manage your business in a rapidly changing environment. This is especially true if you need financing to get up and running. Banks are reluctant to work with companies in this new market. Having a solid business plan will help you get your foot in the door.

Find a Bank

Some CBD businesses are bootstrapping their up-front capital. Still, this business does require a significant up-front investment. Insurance and permitting can be expensive. Consider hiring an attorney to help you approach a financial institution. Finding a lender can be challenging, but a search online can help you get an idea of which ones may be willing to work with you.

Payment processing is also an issue, as many banks will not work with companies generating their income from CBD. Also, credit card companies are constantly changing and shifting their policies regarding transactions related to hemp products. You must verify that the bank handling your money is open to working with your type of business.

Find CBD Suppliers

As mentioned earlier, you want to make sure you are only doing business with the most reputable companies in the field. Ideally, your CBD gummy suppliers will use extracts from hemp grown in the United States where regulations are strict and controlled. This ensures that you do not end up selling products that have additives, solvents, or other dangerous ingredients.

Because the regulation of CBD products varies, there is room for all kinds of inconsistencies to flood the market. Ensure that your suppliers are transparent with their practices. The best suppliers have their products tested by a third-party lab and share test results with consumers. It is essential to make sure that you are selling products free of harmful materials and consistent in potency and purity.

Establish Your CBD Gummy Brand

Whether you are selling your CBD gummy products in a store or online, brand recognition is how your customers will recognize you. Do some research on what is already out there and find a way to make your company stand out. 

Decide on your target audience. Who you intend to market to will drastically affect every branding choice that comes after. Do you want to market to athletes? According to the website, Entrepreneur, they are leading the conversation about the use of CBD in order to treat injuries and pain. Or maybe you want to market to seniors. This is another rapidly-growing consumer market because of the potential health benefits CBD has to offer an aging population. 

RELATED CONTENT: EVERYTHING YOU NEED TO KNOW ABOUT MARKETING A CBD BRAND

When you figure out who you would like to market to you can start thinking about how you will brand yourself. Your company name, appearance, and culture all depend on who you want your message to reach. 

Get Yourself Out There

Most likely, your primary method of reaching customers will be through online shopping. This poses a bit of a challenge because there are thousands of CBD companies flooding the internet. In addition, social media outlets have very strict rules about paid advertising for hemp products.  Therefore, a marketing plan that gets you to show up in organic searches is essential. 

Get other websites to link to your site. Post regularly on your company’s blog. Get customers to review your products and write testimonials. Make your website appealing, inviting, and easy to use. 

Final Thoughts

This is an exciting time to start a CBD gummy business. Doing it right is the key. You need to know the laws and make sure you are setting your standards high.

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Year-To-Date Cannabis Investment Activity Up 40 Percent Over 2018, But It’s Slowing

November 20, 2019 by Asif Nazeer Leave a Comment

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Are marijuana stocks still all the rage, or are they starting to level out as we head into 2020?


November
20, 2019

3 min read


This story originally appeared on MJBizDaily

Cannabis industry capital investment in 2019 hit $10.4 billion through Week 40 — a 40 percent increase over 2018 — but the previously hot investment activity has cooled in recent months and is now running at what one analyst called a more “normal” pace of growth.

This comparison of public and private capital investments from 2017 to 2019 — along with other new marijuana industry data and analysis — is available in the November update to the 2019 Marijuana Business Factbook.

While total capital raised is up 460 percent ($8.5 billion) from 2017 to 2019, recent activity has slowed: The total capital raised from 2018 to 2019 increased by only 40 percent ($2.9 billion).

RELATED: Is Cannabis A Better Investment Than Cryptocurrency?

By comparison, capital raises through Week 40 were up 300 percent ($5.6 billion) from 2017 to 2018.

During September 2019, the number of raises was up over the same month in 2018, but the average size and total capital raised were down year-over-year.

The slowed investment comes along with recent layoffs across various sectors of the cannabis industry — including 20-25 percent workforce reductions by the Hexo Corp., Pax Labs and Weedmaps.

But analysts say slowed investment isn’t unexpected after a period of rapid growth.

RELATED: Amateur Investors Are Bullish About Cannabis. That Has The Pros A Little Worried

“Current conditions are closer to normal; the prior year or two of almost unlimited capital to burn without showing profits was abnormal,” said Craig Behnke, equity analyst for MJBizDaily’s Investor Intelligence.

Behnke noted that many cannabis companies, even those that have raised significant amounts of capital, have yet to produce earnings or cash flow.

Rather than raising cause for concern, the slowdown is a natural part of the investment cycle.

“Investors being more judicious and pressing companies to focus on profitability is actually a sign of a healthy, rational capital market,” he said.

And the competition for resources forces companies to run more efficiently, as evidenced by the layoffs.

Another factor playing a role in the investment slowdown is the type of investors entering the space.

As marijuana investment has become more mainstream, traditional investors have increasingly brought their money to the table.

With traditional players come traditional expectations — those that rely on tangible results.

RELATED: Podcast: Cannabis Investing Tips For Non-Millionaires

Here’s what else you need to know about cannabis investment:

  • From 2018 to 2019, the number of year-to-date capital raises during the first 40 weeks increased 6 percent, from 459 to 487.
  • Through Week 40 in 2019, the average size of a capital raise was $21.3 million, up 31 percent over 2018’s average raise of $16.2 million.
  • Cultivation and retail have been the driving sectors behind marijuana capital raises and mergers and acquisitions throughout 2019.

To stay up to date on the latest marijuana-related news make sure to like Marijuana Business Daily on Facebook

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4 Ways to Humanize Your Facebook Messenger Chatbot

November 18, 2019 by Asif Nazeer Leave a Comment

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The best chatbots don’t seem like chatbots at all — they seem like humans!

So how do you create a tech-powered bot to sound like a human?

Easy!

You inject the bot with a bit of familiarity, humor and empathy — and all this is possible because, contrary to popular belief, chatbots aren’t powered by AI.

They run based on scripts written by marketers like you and me, meaning you can humanize your Facebook Messenger chatbot campaigns the same you you humanize an email marketing campaign.

If you’re running Facebook Messenger chatbots, it’s essential to humanize your bots.

Empathetic, kind, funny bots are unicorns that stand out in the sea of hum-drum, droll bots that sound like … bots.

Here are my top four tips for humanizing your chatbots and make them more engaging than ever!



1. Get to know your Facebook Messenger contacts.

According to the research conducted by Epsilon, 80% of consumers are more likely to purchase a product or service from brands that provide a personalized experience for them.

Customers feel more important and valued when they receive messages are personalized for them.

In order to start personalizing messages, you have to get to know the users.

A travel agency, for example, could ask users what their dream destinations are — and then follow up on that dream destination down the road.

Or, a coffee company could ask what users’ favorite drinks are, or how many cups of coffee they have on an average day.

I run a company called MobileMonkey, which is a Facebook Messenger software company (now you see why I’m so keen on chatbot strategy).

In order to get to know our users better, we asked our users what kind of marketers they identify as:

Whether you are sending your customers a chat blast or drip campaigns, the ultimate goal is to make your users feel that their interests, issues or concerns matter and that they are being addressed.

3. Create a chatbot that remembers its users and adjusts its conversations accordingly.

One of the hardest parts of creating a chatbot is maintaining contexts in conversations.

An efficient chatbot analyzes the user intent and knows what offer to its user next.

For instance, when a user has already ordered from a messenger chatbot once, the chatbot should consider offering the user the exact items that she ordered in the past.

Ideally, a bot how to adjust conversations based on different situations and users.

4. Get Visual with Images, Emojis and GIFs

Facebook Messenger chatbots are capable of sending emojis, images and GIFs.

Inject visual flair into your chatbot conversations by using them!

If you can make a user smile with a funny (and relevant) gif, by all means, add it!

As with all your content and social channels, visuals always increase engagement.

Here’s an example from one of our MobileMonkey chatbot conversations.


5. Give your chatbot a voice and a personality.

Giving your chatbot a distinct voice and personality will make your customers feel more comfortable during the conversation.

Using everyday language and injecting humor (while still being professional) will improve the engagement with your chatbot.

Take a look at how MobileMonkey composes conversational messages to its followers.

If you click on the “Get MobileMonkey” option, it’ll lead you to the sign-up page to get your free account without having to leave the Messenger app.

Throughout the exchange, there’s casual language, emojis and plenty of fun, which are all in keeping with MobileMonkey’s brand voice.

Make your chatbot easy to use because this is one of its primary functions.

Republished by permission. Original here.

Image: Depositphotos.com

More in: Publisher Channel Content


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The Complete Corporate Governance Hub – Business

November 16, 2019 by Asif Nazeer Leave a Comment

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ContractZen offers a centralized solution that helps companies keep due diligence materials up-to-date. Additionally, everyone in your organization will know how to quickly find business documents and contracts, create virtual data rooms in a matter of a few clicks, and organize fully digital meetings.

RELATED ARTICLE: DIGITAL TRANSFORMATION: A COMPANY MAKE-OVER

ContractZen Facilitates Corporate Governance

Managing critical documents and contracts is never an easy task. The ever-present competition between companies within complex economic environments further complicates this task. Additionally, the various regulations every company needs to comply with make corporate governance a veritable pressure cooker for company managers. Further, the proliferation of information silos can bring on a severe drop in productivity.

However, company leadership can avoid these problems by ensuring that critical documents are kept in a centralized location. Then, employees won’t have to struggle to find those documents when they’re needed most.

Centralized Storage Maximizes Productivity

When you store your critical business documents in a safe, centralized location, you’ll be able to quickly, securely, and easily share them with trusted parties. Meanwhile, you can also maintain powerful access control.

ContractZen review

In this article, we take a close look at ContractZen, a turnkey business software service that simplifies digital file management, sharing, and workflows.

ContractZen Is an All-in-One Solution

In a nutshell, ContractZen is an all-in-one SaaS solution. It helps companies keep due diligence materials, meeting documents, and contracts up-to-date. This makes it easier to manage workflows. This is because users can upload, store, share, and manage critical business documents from the cloud.

In addition, with ContractZen, users can easily create new virtual data rooms for all sorts of audit situations with only a few clicks. For example, the software simplifies tax audits, joint ventures, mergers and acquisitions, and similar situations.

Key features on offer with ContractZen are:

1. Contract Management

Navigating “compliance fatigue” in a corporate environment is challenging. However, with ContractZen, you can drag-and-drop multiple files into the cloud-based system at the same time. In other words, you can quickly import your existing documents and get to work right away.

Of course, you can also easily use email with the ContractZen system as well. Additionally, you’ll have the option of setting automated email reminders on contracts. These can notify team members of important upcoming dates. Therefore, you’ll never have to worry about missing, for instance, a contract renewal date.

ContractZen Uses a Unique Metadata Tagging System

Further, ContractZen uses a unique metadata tagging system to create dynamic folders. This gives you quick access to contracts. It does this by improving on the age-old method of storing folders inside folders inside folders.

Alternatively, ContractZen’s metadata-driven storage allows you to organize data based on the type of information it contains, rather than the document it’s contained in.

ContractZen - 3

This way, you can leverage visual tagging to set metadata. This makes it easier to more quickly find the the contract or document you’re looking for. For example, if you’re storing different sorts of contracts—such as NDA’s, licenses, and rentals—you can simply create a tag for each type. This makes it easy to access all related documents.

Easily Integrate an E-Signature Service into the ContractZen Platform

With ContractZen, you can also connect your e-signature service to your contract management hub. This allows you to send documents for signing. Plus, you can keep track of their progress until they’re signed and stored in your account.

ContractZen 5

ContractZen offers integration with several e-signature services. These include Assently, DocuSign, SignHero, and Adobe Sign.

Additionally, other tools within ContractZen’s suite of features support e-signature integrations as well. These include the virtual data rooms, board portal, financial administration, and meeting management.

All Your Documents Will be Easily Searchable

One of the standout features of this platform is that it’s powered by Microsoft’s Machine Vision OCR technologies.

Here’s how it works: Whenever you upload a document to ContractZen, the software transforms your document into searchable data. This way, you can simply search for what you need instead of trying to remember which document contained what information.

2. Virtual Data Rooms

Virtual data rooms are secure online spaces for storing and exchanging information. You might want to create a virtual data room for due diligence around mergers and acquisitions, for instance. This gives you the ability to effectively and securely execute deals in an online environment, instead of meeting in person to sign documents or review paperwork.

Alternatively, in cases where in-person meetings are necessary, everyone can come to the meeting prepared and with easy access to everything they need.

With ContractZen, you can set up a virtual data room with just a few clicks. Its advanced user management capabilities make it easy to grant access to authorized users. Additionally, you can choose tiered permissions, such as reading, printing, or downloading rights.

The virtual data rooms feature built-in tools for tracking users’ responsibilities by way of tagged documents and attachments. Each tagged document also has a group discussion timeline linked to it.

Documents Stored on the Platform Have Complete Audit Logs

With ContractZen, you can use the metadata tagging system to quickly find all of the documents you’re looking for. Then you can add them to a virtual data room on an ad hoc basis. For example, if you want to share documents relating to a specific company, simply search for it using the company’s name. Then add them to the virtual data room all at once.

ContractZen 7

In addition, documents circulated through virtual data rooms have complete audit logs and reports. This underrated feature can be especially useful in joint venture or merger and acquisition scenarios. ContractZen gives you insight into user actions, along with IP address tracking. Knowing who’s reviewing your documents (and when) can help companies maximize deal value.

From a technical standpoint, all documents and attachments are encrypted using RSA 256 encryption. The virtual data rooms themselves also have encrypted connections using Symantec SHA 256 RSA SSL. This means that documents stored within the ContractZen system are secure.

3. Meeting Management

Using ContractZen, you can manage board meetings, sales calls, and executive meetings. This will increase work efficiency, along with creating a better audit trail.

ContractZen’s meeting portal paves the way for a fully digital meeting process. This includes everything from scheduling the meeting to signing documents and contracts. Moreover, users can create meeting agendas and meeting minutes in mere moments. It also features a review tool for gathering feedback from attendees. All of this is done in a digital environment with no paper involved.

The Platform Includes a Built-In Meeting Scheduler

The platform also features a powerful, built-in meeting scheduler that takes the grunt work out of finding available slots that suit all stakeholders.

What’s more, it lets hosts send out invitations for meetings in a single click, then set automated email reminders. This way, there’s virtually no excuse for anyone to miss a meeting.

ContractZen 9

Use It for Task Management

ContractZen also has built-in features for effective task management and team collaboration. Specifically, it lets you create, prioritize, and follow up on tasks that have been agreed on during meetings.

Users can also securely share the meeting agenda and materials with their team. It also features a MeetingBook tool that lets users digitally add personal comments and annotations to materials.

Use the Platform on the Fly

ContractZen is a cloud-based service. This means it’s designed to work seamlessly across all devices. Therefore, corporate users have uninterrupted access to important business documents on the go.

Conclusion

ContractZen includes features like metadata-driven contract management, virtual data rooms, and meeting management capabilities, all rolled into one powerful corporate governance tool. It helps companies improve business operations by effectively reducing costs, accelerating internal and external processes, and minimizing risks with its top-notch encryption and security systems.

Its centralized solution will help to keep your company’s due diligence materials up-to-date. What’s more, everyone in your organization will be able to quickly find business documents and contracts, create virtual data rooms in a matter of a few clicks, and organize fully digital meetings.

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This Week in Small Business: A Look at the Gig Economy and Tips for Better Management

November 15, 2019 by Asif Nazeer Leave a Comment

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The gig economy seems here to stay. And look how it has transformed the workplace. In this week’s roundup, we look at The History and Future of the Gig Economy.

Moving on, we also look at some important reasons you should automate your social media marketing campaign, personalize email marketing and master the art of invoicing. And with the holiday shopping season less than 10 days away, applying these recommendations will help your small business during the busiest time of the year.

However, making everything work for your business requires strong management skills too. And this week’s roundup addresses some important management issues. It starts with how to manage the holiday stress in your business, which is very timely considering the time of year.

The other management articles include how to achieve balance by not getting burned out, how to prevent social engineering attacks and what solo owners should know about annual meetings — if they’ve incorporated their business.

See these and other articles in our Small Business Trends roundup this week.

Employment

The History and Future of the Gig Economy

Did you think the term gig economy was a modern concept? You’d be wrong. Yes, it refers to the growing number of freelancers and contract workers making up the workforce. But its origins stretch back much further.

Finance

Master the Art of Invoicing with These Considerations

If you’re a freelancer, invoice day is definitely a happy day. It’s basically like payday so long as your clients pay on time. It’s unfortunate, but many freelancers struggle with late payments from clients of even non-payment.

Management

What are Social Engineering Attacks and How Can You Prevent Them?

Do you know what a social engineering attack is? If you say you are not worried about it because you have a strong anti-virus/malware solution in place, it won’t help you at all. This video shows just how easy and scary social engineering attacks are. This is because social engineering exploits human behavior and not the vulnerabilities of your software or hardware.

How to Manage Holiday Stress in Your Business

For many businesses, the festive season turns out to be anything but merry. Holiday stress statistics show 54% of employees feel stressed leading up to the holidays. And the increased workload the Christmas season creates tops the causes of that stress. But check out this good news. Adopt these strategies. And help you and your team manage the stress of the holiday season.

What Solo Owners of Corporations Need to Know About Annual Meetings

When you hear about an annual shareholder meeting, what image comes to mind? A large meeting of power players at Amazon, Exxon or Apple? Or Jim, who runs a local landscaping business from his house? Many small business owners opt to incorporate (either by forming a C Corporation or S Corporation) to help protect their personal assets.

How to Go from Burnout to Balance

Burnout is something that every small business owner struggles with. It happens as they grow their company. I know that in the middle of my third start-up, I reached my breaking point. And I suffered exhaustion, depression and anxiety. Small business owners know that pushing too hard is bad for their health. But keep doing it as a way to increase their chances of success.

Marketing Tips

Reduce Customer Churn With These 5 Digital Marketing Agency Growth Hacks

Here’s the reality: most marketing agencies go nowhere. Even fewer achieve scale. So should you be leveraging growth hacks for your digital agency? The answer should be: Why wouldn’t you be trying to grow your digital agency? The number one excuse that holds Donkey agencies back from the wonderful world of Unicorn Agency Land is that they “don’t want to be a big agency.

Retail Trends

Personalized Email Marketing: 5 Ideas for Using It to Boost Your Retail Business

Email marketing remains highly effective for small businesses. But many brick-and-mortar retailers leave money on the table by not taking advantage of email’s personalization capabilities. Sure, you personalize names and subject lines when you send your emails. But that just scratches the surface of the possibilities this avenue offers.

Small Biz Spotlight

In the Spotlight: Brainz Power Uses Brilliant Strategy to Capture Brain Health Niche

For years, college campuses have been home to a growing epidemic affecting their brain health. Students turn to things like Adderall to focus and make it through their studies. But one USC student decided to do something about this growing epidemic a few years ago. Thus, Brainz Power was born.

Social Media

3 Reasons You Need to Automate Your Social Media Marketing Campaigns

According to research done by Digg, in one minute, there are about 1 million Facebook users logged in and 87,5000 people tweeting. There are also 3.8 million queries on Google, 347,222 people on Instagram, and about 188 million emails sent. These statistics show how hard it can get for your business to keep abreast of customers’ needs on social media.

Taxes

Wage Withholding Issues you MUST consider for 2020

As you begin to prepare for the coming year, factor in changes impacting withholding from employees’ wages. As a result, you likely need to change your procedures and make adjustments to your budget for 2020. Wage Withholding Changes in 2020 Revised Withholding Tables Due to cost of living adjustments to federal income tax brackets, withholding for all employees change in 2020.

Technology Trends

Use Emojis in your Business Communications? Than Check Out These!

The new emojis from Apple have been released as part of the iOS 13.2 update. And if in the past you felt you were not represented by an emoji, Apple has done its best to include everyone in this iteration. With 398 new emojis as well as updates to 255 previous versions, there is a total of 457 new emojis.

Image: Depositphotos.com

This article, “This Week in Small Business: A Look at the Gig Economy and Tips for Better Management” was first published on Small Business Trends



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Drop Shipping Made Simple – Online Businesses

November 15, 2019 by Asif Nazeer Leave a Comment

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Image by Mudassar Iqbal from Pixabay 

SaleSource is an AI-powered, ecommerce marketing tool that helps online businesses grow faster. At its core, SaleSource provides business owners with the ability to analyze products, evaluate market trends, and keep a close eye on competitors. These things are crucial in finding hot, trending products.

Drop Shipping Will Help You Start Your Own Business

In recent years drop shipping has become a popular way of earning income from the comfort of your own home.

For example, let’s say you’ve been thinking about opening up your own online business, but you don’t know where to start. You don’t know what you should sell and you don’t have much money to invest into products. Plus, when you look around, you don’t have room for inventory.

That’s where drop shipping comes in. With drop shipping you can sell products online without their ever spending time in your garage. All you need is a computer, an online store, and a basic understanding of how to market and sell online.

How Does Drop Shipping Work?

Here’s how it works, in a nutshell. First, you find what you want to sell from a supplier. Then list that product on your website at a price you set.

Next, when someone places an order for that product, they pay you the retail price you’ve set. At this point, you’ll place the order with your supplier. They sell you the item at wholesale price.

Now, here comes the best part: you now have that item shipped directly to your customer.

Here’s an example. Let’s say you found a watch on a supplier’s website for $10. You would then list it on your own website for $30. When the order comes through your website, you then place your order with your supplier. You give the supplier your customer’s information so they can ship the product for you directly to your customer.

Finally, you keeping the $20 profit you just made. That’s pretty much it.

Here’s How SaleSource Fits In

Now, you might be wondering why somebody wouldn’t just order the watch directly from your supplier’s website?

Well, there are a few interesting phenomena at play here. For one thing, the Internet is vast. For another, most consumers have no idea which supplier to turn to when they want to buy something. Most are in a hurry, so they don’t take the time to find out which suppliers are best suppliers to meet their needs.

Then again, when people buy things online, they’re not just buying into products. They’re buying into the marketing, brand, trust, and lifestyle these products represent.

With drop shipping, you can focus on marketing your products. That is, you can practice saying the right things at the right time and providing real value to the right people. You’re free do these things because you’re not warehousing your inventory. Nor are you having to deal with most of the other challenges that come with running an ecommerce business.

However, one of the most important aspects of this business model is to actually find good quality products to sell. That’s where product tools like SaleSource come in really handy.

Learn More from This SaleSource Review

SaleSource is an AI-powered ecommerce marketing tool that helps online businesses grow faster. At its core, SaleSource provides business owners with the ability to analyze products, evaluate market trends, and keep a close eye on competitors. These things are crucial in finding hot, trending products.

SaleSource is made up of four different elements. These are the product analyzer, the store analyzer, the marketing center, and the sales center. These elements allow users to:

  • Find long-term best-selling products
  • Identify the cheapest and most reliable long-term suppliers
  • Identify viral products
  • Make easy and convenient price comparisons across the board
  • Identify and keep a close eye on competitors
  • Make sure products aren’t saturated
  • Get better at marketing with compelling product descriptions and high-converting product videos

SaleSource Product Center

The SaleSource Product Center will give you all of the most important data you’ll need to know before attempting to market a particular product. At its heart is the product analyzer. This gives you the ability to determine whether the product has potential as a lucrative item in your online store.

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Also, it has a tool where you can either drop product images into the software, as shown here….

Upload images to SaleSource
… or you can import the Aliexpress or Shopify product link, as shown in the image below.

There is also a third way, which is to use the Chrome extension, like so:

This versatility makes SaleSource a truly useful tool that will suit almost every online seller.

After you have uploaded your products and SaleSource has completed its analysis, you’ll be able to see all of the key product data. This would include the least expensive and most reliable suppliers, as well as your competitors, product descriptions, and product videos.

Additionally, the product center contains sections that will help you to carry out targeted product research. For example, you can search for topics such as “Trending Now,” “Best Sellers By Niche,” and “Best Sellers All Time.”

All of these topics are routinely updated by the AI-powered software, which continuously scouts the Internet to find the best deals.

SaleSource Store Center

This feature allows users to perform in-depth analytics of their store’s competitors. To put it simply, the product center helps you find your competitors. Meanwhile, the store center helps you to take your best ideas and apply your own marketing and product research strategy.

Additionally, the store analyzer will provide you with information about your competitors. For example, you will learn about their estimated monthly revenue, as well as their best-selling products, their Facebook marketing campaigns, and the apps they use. Here’s an example in the image below:

You’ll also be able to view the “Top Stores” (both generally and by niche). For inspiration, use the “Store Tracker.” This way, you’ll never lose sight of your key competitors. You can also tap into the professionally curated “Store Checklist.” Every drop shipping store needs to have access to tools like these in order to be successful.

SaleSource Marketing Center

This feature will help you to market your products the right way, using product videos to capture consumers’ attention. The marketing center offers up a product video finder, for example, as well as a Facebook video ad finder and a traffic checker.

Facebook Video Ad Finder

The Facebook Video Ad Finder is particularly useful, as it is filled with a seemingly endless array of relevant product videos. In fact, there are more than 300,000 of these videos at the time this article is being published, with more on the way, all the time.

What’s more, you can use any of these videos in your own marketing campaigns. Just imagine: More than 300,000 ideas are just waiting for you to use them in your own marketing campaigns. This gives you an extraordinary opportunity to excel in the marketplace and outpace your competition.

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SaleSource Sale Center

When you first visit the Sale Center, you’ll see some short training videos, which are definitely worth watching. There is also an “Import From Shopify” feature. This comes in super handy for those online business owners who are using the Shopify platform (by far the most widely used platform in the drop shipping business).

Arguably the most underrated SaleSource feature is called “Factory Pricing.” Here, a dedicated team of specialists source specific items at your request. This will help you to avoid large mark-ups. (You might run into this problem otherwise, as there is no guarantee that you’re always dealing with suppliers directly.)

What About Pricing?

SaleSource pricing currently stands at $69 a month. If you review all of the SaleSource features we discuss here, you’ll have to admit what a bargain this is. In short, you’ll not only be getting what you’re paying for, but you’ll get, in fact, so much more.

SaleSource pricing

SaleSource Could Be the Answer to Your Prayers

SaleSource is a cutting-edge, ecommerce product research tool that may well be the answer to the prayers of small online business owners and drop shippers.

Of course you could manually do what each of the features of SaleSource does. However, doing that would take a staggering amount of time. To put it bluntly, SaleSource does a great job of saving business owners both time and money. Moreover, with SaleSource, you’ll no longer find yourself wasting time on products that don’t sell.

So if you’re serious about starting and running a successful online business, $69 a month is a small price to pay, because with SaleSource you’ll have much better odds at succeeding.

For more ideas about how to start and run your own online business, take a few minutes and browse our site.

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Business Lunch Meeting Tips for Success – Business for Beginners

November 12, 2019 by Asif Nazeer Leave a Comment

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Holding business lunches is essential for meeting new clients and networking. Lunch meetings allow you to meet potential clients with added intimacy. Gatherings among influencers in your industry can help you devise new strategies that will elevate your business to greater heights. Utilizing a meeting over lunch allows for generative dialogue and shared fun which enhances creative energy.

Expense is always an issue when hosting a business lunch. It is only sensible to claim back the amount you spend on food if you are self-employed. Employees of all kinds should be informed about Claiming Business lunches to learn about best practices. Still, whether or not to claim an expense impacts year-end tax deductions for employees and businesses. Consultation about appropriate expense claims may be necessary. Companies like Fusion Chartered Accountants provide access to SME focused accountants offering the right advice on this matter. 

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Once you have determined the appropriate expense practices, you will be prepared to host a meal with clients and stakeholders. Of utmost importance when holding this type of meeting is your company’s image. You must ensure that everything you do and present is in line with your company’s image. The following are tips for a successful business lunch.

Business Lunch Attire

How you dress for any kind of meeting communicates a lot about your company. Relaxed attire signals a relaxed work environment. Business formal attire communicates that working with you means working with a professional. Chances are you are aware you are attending a business lunch, so you will probably don the right attire. However, if you are uncertain, the purpose of the meeting can provide insight on the attire that is expected. What you wear has an impact on the success of selling your products or services, as well as your company values.

Business Lunch - man and woman in professional attire.
Photo by Rebrand Cities from Pexels

Be Prepared

Preparation is vital to ensuring your business lunch is successful. This is especially true if you are hosting the lunch. Familiarize yourself with the venue and their menu in advance. Doing so will guarantee your ability to answer questions among your attendees and placing your order expediently. 

Be prepared for the kind of discussion you want to have during lunch. Because a business lunch is time-limited, it is important to utilize your time well. Having an agenda or list of issues you hope to discuss will keep you on track.

Stay Self-Aware

You should be in control of your emotional presence when engaging in the discussion over lunch. Though some companies allow the consumption of alcohol at a business lunch, it may be best to avoid it. Alcohol can impair your speech and lower your self-awareness. Countless mistakes can be made when you are not in full control of your thoughts and actions. Also, the people you are meeting may have different views about alcohol, and your use of alcohol during a business meeting may negatively influence them about you or your company. 

Business Lunch Manners & Etiquette

How you order your meal at a business lunch can also impact the image your guests have of you and your company. Treat waitstaff politely, speak clearly, and be patient. Consider allowing your guests to place their order first. If you are not ordering the same meal as them, then look for something that is of comparable size to what they have ordered. Choose a less expensive meal if you are not the one paying the bill.

Proper eating etiquette is also essential during such meetings. You should display high levels of hygiene when having your meals. Eat at a reasonable pace so as to not risk making a mess. Order meals that are easy to consume and allow you to avoid spills and drops on your clothing. 

When you follow these tips, you are sure to have a successful business lunch.

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eCommerce Advantages and Disadvantages – Online Businesses

November 12, 2019 by Asif Nazeer Leave a Comment

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Featured image from Campaign Creators on Upsplash

The invention of fast Internet connectivity and robust online tools has resulted in a new commerce arena: eCommerce.

eCommerce is such a powerful tool that growing your business worldwide is no longer a dream in today’s world. For example, using eCommerce, companies can expand their business to national and international markets with minimum capital investment. Almost instantly, they can easily locate more customers, suitable business partners, and best suppliers across the globe.

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In short, eCommerce offers many advantages to businesses and customers, but it has also caused several issues. In this article we take a look at the world of eCommerce and learn about its pros and cons.

Advantages of eCommerce

Image from Brooke Cagle on Unsplash

#1: eCommerce Offers a Faster Buying and Selling Procedure

eCommerce lets you reach customers all across the globe. Moreover, your customers can make a purchase anytime and anywhere, especially since more people are now getting used to online shopping using their smartphones. However, it’s important to stay up-to-date on the latest sales trends before starting an online business because that’s what makes you go global via implementing strategic decisions.

eCommerce
offers a faster buying and selling process. For instance, sometimes a customer
may not find a certain product in a traditional store, whereas you can buy
pretty much everything online. It’s just a matter of a few clicks.

Additionally, as an eCommerce business owner, you can sell a variety of products, and people will buy from you so long as your services are topnotch.

#2: You Can Retarget Customers Easily

Retargeting is a cookie-based technology that allows you to follow your audience across the web anonymously. You can learn what they are searching for, what they are engaging and/or interacting with, what issues they are seeking solutions for, and so on.

Retargeting can help you boost customer loyalty, and therefore, your customer retention rate. Your loyal customers are people who’ve already visited your store previously and converted. Because they are familiar with your business and have shown interest in your product or service, they are more likely to convert again.

Some of the
easiest ways to retarget a customer are:

#3: Automation in eCommerce Saves Time

eCommerce automation is software built and designed to automate your tasks or campaigns within your business. The software then executes intelligently as needed. It also enables creativity and experimentation without the usual time investment.

For example, in any business, there are hundreds of small tasks that take several minutes to execute. Individually, they might not appear to be huge time-wasters. Together, however, it’s a different case. They devour both productivity and stunt growth. eCommerce automation simplifies those tasks, drives efficiency, and lets you experiment.

For
instance, you can schedule sales for predetermined periods. Also, you can tag
high-value clients and notify consumer service to send personalized welcome
texts.

#4: You Save Money on Overhead

Your eCommerce business will save money on rent, maintenance, utilities, and other expenses associated with physical stores.

Plus, your online store can remain open 24/7 without having to hire employees to watch over the shop and protect items. Also, since you are not confined to a set amount of shelf space, there’s no limit to the number of products you can sell online. Therefore, your eCommerce store’s stock can expand rapidly. 

Keep in mind, though, that shopping these days can be done anywhere. Therefore, with more and more customers using their phones to shop online, it’s crucial that your eCommerce store offers a variety of mobile payment solutions.

#5: It’s Easy to Start and Manage Your eCommerce Business

Starting an
eCommerce business is pretty straightforward:

  • Register your business
  • Choose your store’s name
  • Get your business licenses
  • Collect your employer
    identification number (EIN)
  • Find the right vendors, and
  • Create a website

Once you’ve successfully created a website, the next step is to optimize your store for SEO. You can hire an SEO expert to fully optimize your eCommerce site. For example, you can create personalized landing pages for different customers. This can help to entice them to make a purchase without any hassle on your side.

If you don’t want to start from scratch, don’t worry. You can simply buy an online business. With a government small business loan, you can buy an existing eCommerce business. There are several different types of loans you can take. Just make sure the business you are buying fits your requirements.

Disadvantages of an eCommerce Business

Image from Clem Onojeghuo on Unsplash

#1: It’s Highly Competitive

Every step in eCommerce is highly competitive. This is because the online market is growing exponentially. You need to up your game and continue to implement new strategies to stay relevant in the market.

For example, pretty much every eCommerce business owner knows how to play with keywords to stay on top of Google’s search results. So if you’re not familiar with content marketing and using keywords, you might get in trouble.

#2: Try Before You Buy? Not a Chance

Since you’re shopping online, there’s no way you can try the product before deciding whether or not to purchase it. This could be a deal-breaker for many customers.

Online
shoppers can’t inspect items physically, and in most cases, there’s little to
no room for price negotiation. And then there are security issues.

Every eCommerce store has security issues, be it a small or large business. eCommerce websites record important information about all the customers. For example, they keep electronic records of customers’ names, contact numbers, bank details, and so on. If not kept secure, this information could be leaked, harming both the client and your brand’s reputation.

Wrapping Up

As you’ve studied our list of benefits and drawbacks of eCommerce, we believe you’ll be able to decide for yourself whether or not you should start an online business.

Buy or sell, trade, or barter—there is no limit to what you can do when it comes to eCommerce. It is not just a trend; it’s the future. As a customer, you get to choose whatever you want, in whichever color, shape, and size you like. As a business, you can target a global audience and let your customers review your service honestly.

Traditional
retail won’t perish anytime soon. It has its charms, purpose, and advantages.
At the end of the day, it all comes down to your preferred business model.

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