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Start with Nestlé

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In partnership with entrepreneurs, Nestlé ventures into the food service operation with its leading brand in condensed milk.


4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Nestlé wants to sweeten the lives of Mexicans more and that is why it is committed to a new business model through its leading brand in condensed milk. With this, it supports entrepreneurs so that in society they create Kioscos La Lechera and thereby make their businesses grow.

This new concept will be operated by the business owners and they will carry the brand’s concept with a menu specially prepared with the portfolio of products that have made La Lechera tradition.

In an interview with Entrepreneur , Marcelo Citriágulo, VP of Nestlé professionals, said that this is a creation of shared value. The entrepreneurs will receive training and tips to make the best sweet recipes and offer them to their consumers.

“It is not a franchise”, clarified the manager. It is a space where food and drinks “made with La Lechera” will be sold. In this way, the brand will share its image with the entrepreneurs, who will become allies of Nestlé and who will have the responsibility of directing the operation of products and services, but with the support and expertise in terms of the dessert recipes to offer. with Nestlé products.

In this sense, a kiosk could be named after Laura Desserts made with La Lechera, Citrangulo said.

Requirements

Entrepreneurs must have a consumption center or space already established to start this great opportunity with the brand. “Nestlé will be in charge of giving the concept to the place, from the branding and operational expertise according to the offer, to the menu prepared with all the products of the portfolio we have,” Citrangulo specified.

In the Kiosk, for example, Nescafé drinks may be sold and raw material exclusivity must be available, said the interviewee.

“We are always going to support entrepreneurs. We want to support them as strategic allies and make it a success. We are going to share all the knowledge, ”he insisted.


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Internal entrepreneurship

The idea came from the Nestlé Professional team, that is, from a group of internal entrepreneurs who always seek to improve the consumer experience, explained Marcelo. “We are people who always need to think in favor of our clients and consumers; I think it was fantastic in elevating the consumer experience. “

La Lechera is an icon in Mexico, where it has been around for 85 years. Citriangle highlights that it is a brand that stands out for being the only condensed cow’s milk. In addition, it has always been characterized by innovating and seeking to be at the forefront. Proof of this are given by its developments in lactose-free, fat-free, dulce de leche or spreadable options. “Why not innovate at the kiosk now, make it an unforgettable experience and make sure they carry the best recipes?” He says.

Kioscos La Lechera began operating in Brazil, where the idea arose, now it is being replicated in Mexico. The first Kiosk was opened in San Miguel de Allende, in Guanajuato and later in Guadalajara, Jalisco last December.

With this new business model, Nestlé opens its doors so that small and medium-sized companies see them as their allies and expand their businesses.

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Working from Home is Still Work

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4 digital payment trends for 2021

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COVID-19 promoted the adoption of technological models that generate alternatives to the use of physical money and that this new year will be consolidated as a real alternative in people’s daily lives.


6 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


By: BPC Banking Technologies.

  • Retailers went digital, now they must diversify their payment offerings.
  • Payments with QR Code will grow.
  • Voice activated payments will pick up momentum.
  • Contactless payments: COVID-19 will be the great catalyst to digitize the transportation payments infrastructure around the world.

BPC Banking Technologies , a company that offers smart digital solutions and works with banking institutions and neobanks, presented its projections for the digital payments market for 2021.

“It cannot be denied that COVID-19 presented the greatest challenge for cash transactions. The industry has never before seen such a drastic change in payment options with the replacement of cash payments to digital media. Mobile and contactless payments were the protagonists of last year, offering solutions that go beyond the hygiene issue linked to the use of cash ”, comments Santiago Egas, senior vice president and general manager of BPC Banking Technologies.

The adoption of new means of payment allowed people and businesses around the world to access the digital economy. But we are only at the beginning of what will be the reinvention of payment experiences.

Image: Unsplash.

According to BPC Banking Technologies, these will be the four trends that will define the way payments will be made in 2021:

1. Retailers went digital, now they must diversify their payment offerings

Merchants responded very well to the pandemic by moving to e-commerce, but the work is just beginning. Diversification of payment methods will be the crucial step in 2021. As consumers continue to embrace e-commerce, often interacting with merchants they have not purchased from before, we will see growing demand for new digital payment methods. capable of meeting the safety and security concerns of customers.

“The ability to pay on delivery, ‘tokenization’, biometric fingerprint cards, phone-to-phone payments, along with a variety of more traditional card payment options, will help create a landscape where the consumer can take decisions based on convenience, personal preferences and knowing that you are protected against financial fraud, ”explains Egas.

2. Payments with QR Code will grow

In the quest for truly contactless payments during the pandemic, these methods will continue to prove their flexibility, especially in emerging markets, primarily because they are easy to use and inexpensive to implement. For next year, this type of payment is expected to be even easier to use, thanks to integrations with digital wallets.

“Today’s QR code payment solutions require an application that only allows it to be used in one establishment. In developed markets, leveraging popular digital wallets already on consumer smartphones, such as Apple Pay, Samsung Pay, and Google Pay, make them more accessible. Customers will no longer need to download separate applications, but will be able to use their favorite wallet to make a purchase, “says Meyer Saavedra, sales manager and Latin America solutions consultant at BPC Banking Technologies.

3. Voice-activated payments will gain momentum

Although Artificial Intelligence has had important advances in other aspects of life; its application in the world of payments is only beginning to be seen. Voice-activated payments could be used to confirm transactions in other apps, such as food delivery providers. We are seeing how some merchants have integrated purchasing models that are activated by voice.

“Chatbots with speech-to-text and text-to-speech conversion are the functions that have become more accessible to the industry so far, and they will be protagonists of the transformation in the way we make payments within applications. Digital banking applications that offer this function allow their clients to give instructions on transactions and initiate invoice payments using only their voice, ”explains Meyer Saavedra.

4. Contactless payments: COVID-19 will be the great catalyst to digitize the transportation payment infrastructure around the world

COVID-19 has been the catalyst for governments around the world to adopt digital services. This is becoming particularly visible in transportation, where we are beginning to see that individual ticket sales systems with a fragmented approach are already digitizing elements of the infrastructure and being replaced by end-to-end services.

“Its implementation will be seen mainly in the smaller cities of developed countries, as well as in emerging markets, where the use of cash is massive. The benefits of paying with a simple touch will go far beyond maintaining social distancing, as we hope to see a greater willingness of citizens to use cashless payment methods in other settings, ”concludes Santiago Egas.

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Best Eco-Friendly Bubble Wrap Alternatives

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As a business besides making sure your products are shipped safely and on time you can also improve your image by showing you also care about the environment. By investing in eco-friendly packaging, you are showing your customers your sense of social responsibility. As a retailer, one way to instill eco-friendly practices in your business is to limit the use of plastic in your product packaging and shipping materials. This includes offering eco-friendly alternatives to bubble wrap.

Unfortunately, plastic bubble wrap is not a sustainable form of packaging. Not only is it unrecyclable, but it also increases our carbon and environmental footprint. Customers too are more and more concerned about what role they play in the production and sourcing of the products they purchase.

Eco-friendly packaging is mostly made from biodegradable, recycled material to help reduce waste and encourage conservation. Their manufacturing process is also efficient, further reducing the negative impact on the environment.

From recyclable plastics to biodegradable materials, there is seemingly no end to the options available to the environmentally-conscious business. Here are seven options your business can consider when it comes to bubble wrap.

 

 Best Eco-Friendly Bubble Wrap Alternatives 

 

Ranpak Ready Roll Geami Protective Paper

Ranpak Ready Roll Geami Protective Paper Cushioning Wrap

Top Pick: If you don’t want plastic at all, Ranpak offers a 100% paper-based, biodegradable and curbside recyclable option. The honeycomb cell design also eliminates the need for tape because they interlock themselves. The roll is made from a combination of kraft and tissue paper and you don’t need scissors to cut it.

The roll can protect glassware, houseware, pottery, electronics, artwork, decorations and more.

Ranpak Ready Roll Geami Protective Paper Cushioning Wrap (Bubble Alternative)

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Realpack Recyclable Antistatic Bubble Wrap

Realpack Recyclable Antistatic Green Eco-Friendly Bubble Wrap

Runner Up: RealPack’s anti-static bubble wrap is ideal for providing your merchandise protection while in transit and keeps packed contents free from damage from electrostatic. The eco-friendly bubble wrap is made from a soft textured polyethylene material and weighs 4.64 pounds. Its sealed air bubbles offer cushioning and shockproof features. The bubble wrap comes in green color and comes in 27.95 x 20.08 x 20.08-inch dimensions.

Realpack Recyclable Antistatic Green Eco-Friendly Bubble Wrap

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EcoBox Cushion Bubble Wrap

EcoBox 24-Inch x 300-Feet Biodegradable Bubble Cushion Wrap

Best Value: EcoBox offers a biodegradable bubble wrap with a 125 feet long and 12-inch wide roll. This bubble wrap comes in blue and contains a special formula called d2W which causes the bubble wrap to breakdown after you throw it away and it is in a landfill. The bubble wrapper’s air-filled protect from jostles and jerks, keeping fragile items safe from damage while in transit or storage. Weighing 2.25 pounds it comes with 1/2-Inch bubbles and is perforated every one foot to guarantee strong protection and ease of use.

EcoBox 24-Inch x 300-Feet Biodegradable Bubble Cushion Wrap with 3/16-Inch-Tall Bubbles

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KTOB Biodegradable Bubble Envelopes

6x10 100% Biodegradable Bubble Mailers

KTOB’s biodegradable envelope bubble wrap is made of Polybutylene Adipate Terephthalate (PBAT) and modified corn starch. Weighing 1.46 pounds one packet comes with 25 envelopes in 6×10 inches dimensions. The envelopes come with a strong self-adhesive glue for easy packaging which is perfect for packing precious merchandise and more. The envelopes have a shelf life of 12 months and are great for mailing smaller breakables jewelry, make-up, photos, and much more.

100% Biodegradable Bubble Mailers, Compostable Padded Packaging Wrap Envelopes Pouches Eco Friendly Self Seal Bags

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Airsaver Eco Friendly Cushioning Air Pillows

Airsaver Pack 175 Pre-Filled 4

Airsaver’s eco-friendly cushioning air pillows is another green packing solution. Made with Low-Density Polyethylene materials this packaging is 1.2 ml thick and can be reused unless punctured. The air pillows offer vibration protection and cost less than traditional packaging materials. Each package comes with 175 prefilled airbags in 4 x 8-inch dimensions. They are durable yet they also help to reduce shipping costs.

Airsaver Pack 175 Pre-Filled 4″ x 8″ Green Eco-Friendly Cushioning Air Pillows from

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Bubblefast Biodegradable Poly Mailing Bags

Unlined Biodegradable Self-Seal Poly Mailing Bags

Bubblefast’s brown biodegradable poly mailing bags are self-sealing and come in 10 x 13-inch dimensions. This is a packaging solution for items like clothing, documents or other materials that don’t require padding. They come with a tamper-proof peel and water resistance. They are made from polyolefin plastic that is 100% recyclable and bear the green earth-friendly seal.

Unlined Biodegradable Self-Seal Poly Mailing Bags

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RUSPEPA Kraft Paper Poly Envelopes

RUSPEPA Kraft Paper Poly Envelopes Mailer

RUSPEPA’s kraft paper poly envelopes come in 9.3 x 13-inch dimensions with 25 envelopes in one pack. The robust 100% recyclable mailing bags can protect dresses, shirts, documents, and other items during transit. The waterproof envelopes are made from oiled kraft paper which comes with two peel and seal strips, which makes them reusable. This makes them ideal for round trip (two way) fulfillment of samples, replacement parts, exchanges and returns.

RUSPEPA Kraft Paper Poly Envelopes Mailer, Self Seal, 100% Recyclable, Reusable Packaging

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Eco-Friendly Features

Eco-friendly is all about using materials and manufacturing methods that have minimal impact on energy consumption and the environment. This type of packaging is not just about minimizing the amount of wrapping, it also includes package design, processing as well as the entire product lifecycle. Some features to look for when looking for an eco-friendly packaging solution include:

  • Biodegradable:  It is important that the material in the packaging supply is biodegradable and has minimal impact on the environment. Recycled packaging is a great way to extend the life of previously used materials. When deciding on boxes, mailers, or containers it is important to consider using packaging that’s made out of recycled materials. Paper-based packaging is one of the most common examples of recycled packaging.
  • Lower shipping costs: Eco-friendly packaging may require some initial investments upfront to create your sustainable packaging toolbox but they do guarantee good returns in the long run. Look for packaging solutions that are cost-effective and can cut your shipping costs. Light but durable eco-friendly packaging can make a significant impact on shipping freight costs. In addition, using smaller boxes, bags, and containers for your products can also lower your shipping costs.
  • Compatibility with merchandise: Make sure that the packaging materials are a good match for your products. Ask whether your merchandise needs cushioning or is sturdy enough to only require protection from the elements.
  • Multipurpose uses: Besides packaging, look for materials that can have other applications after they have been used for packaging. For example, you can use them as cushioning material.

 

 Types of Eco-friendly Packaging Material

  • Biodegradable plastic: These are available in bulk and are used for making plastic bags, mailing envelopes and other packaging materials. When discarded they can easily decompose and do not linger in perpetuity polluting the environment and are good alternative to traditional plastics.
  • Corn starch: It has plastic-like properties and is a good substitute for plastics. Packages made from corn starch are biodegradable and have a minimal negative impact on the environment. Another advantage of using cornstarch is that it is safe for packaging food items.
  • Mushroom packaging: Is a fairly recent alternative to both bubble wrap and Styrofoam, Mushroom packaging consists of 100% biodegradable and renewable material that can be recycled directly. It resembles foam, is durable as well as being flame resistant. It is completely renewable and biodegradable.
  •  Paper: Paper and cardboard are reusable, easily recyclable, and biodegradable materials. They are safe, cheaply available in the market, and are affordable, as a result, they enjoy great popularity among package manufacturers.

 

Using environmentally friendly products is not difficult. The key is to start with one thing and keep adding more things. If you haven’t started, maybe you can do so with your next purchase of an eco-friendly bubble wrap.

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Images: Amazon

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What is the right incubation process for your startup?

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Take note of three tips to know what is best for you.


5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


The incubation model that has been implemented for more than 10 years in Mexico seems to be that it has not changed much in some of the institutions that today promote the creation of startups. Business incubators have allowed the development, maturation, linking of entrepreneurs that, otherwise, would be impossible and in the worst case would lead to failure; According to figures from Small Business Trends , 90% of new startups fail or die, and those with the highest mortality rate are the information technology, construction and manufacturing industries. In the particular case of Mexico, according to data from The Failure Institute , 75% of startups die within two years, generally due to not knowing how to run the business.

The support of a startup incubator has been so crucial that until 2018, the National Entrepreneur Institute recognized around 70 high-impact incubators through which it supported various startups, specialized in projects that had a degree of innovation, called disruptive, technological, scalable and replicable, which promised an impact on thousands of people.

However, the process by which they develop their model to date is not always the most successful for companies. And it is that, working with a pool of companies in the same process, which do not necessarily have the same profile of entrepreneurs, or level of maturity, industry, knowledge or needs may not bring the expected results for all. If to this we add that for more than ten years the incubation model for many has remained the same; that many incubators have disappeared because they only survived due to the availability of public resources, now non-existent and that sometimes the entrepreneur is not so benefited, allows an understanding that the incubation model we know at least in Mexico has great opportunity to evolve and improve in favor of entrepreneurship.

As an entrepreneur you should know that, if you are in your initial stages and you are in search of an incubation process, you need to take into consideration certain recommendations that you cannot ignore. At G2 Consultores we do the following:

Image: Depositphotos.com

1. Not always starting an incubation process with other startups is the best decision, each startup has its specific needs, its level of maturity. When a company presents its idea or project, it is evident that the shortcomings of the project are unique, so we suggest you join an incubation model that works in a personalized way, adjusted to your times and your needs and that preferably does not stop your activities for vacation periods, as it will also stop your process.

If you consider that you need all the mentoring or methodologies that will be taught in this process, join in, otherwise do not waste time and focus on the real and specific needs of your startup.

2. There are incubators that acquire a percentage of your company, be very careful with this, it does not mean that it is bad; However, take care of the percentage that you are going to give up, since in the future, it could bring you complications if your objective is to raise capital. Investors are interested in the startup being in the hands of the founders and not third parties in the early stages. Do not allow an incubator to become a founding member due to ignorance, to make decisions that are not in the best interests of your company; If you are going to do it, analyze the impact and that the benefits have the same value as what you are going to give up.

3. Know through an expert the weaknesses and strengths of your business, through a diagnosis he will know how to guide you on what are the weaknesses and where you have to redouble your efforts, you may not require an incubation process because you already have a developed product But you need a commercial strategy that allows you to understand your market and how to reach it. As we discussed, company needs are unique, so work on them and take your company to the next step.

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Best Clothing Racks – Small Business Trends

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If you own clothing store or a boutique you probably know that clothing racks are important to showcase your merchandise.

While almost all clothing racks provide the same essential function of showcasing clothes that are for sell, they are not all created equal. Clothing racks come in a variety of designs and styles as well as price points. Whether you are looking for functionality or aesthetics, below are some of our seven top clothing racks for your business.

 

Best Clothing Racks

 

Econoco Garment Rack

Commercial Garment Rack (Z Rack) - Rolling Clothes Rack

Top Pick: Econoco directly serves the entire retail industry and the company has manufactured store fixtures and displays since 1925.

Econoco’s garment rack weighs 25.8 pounds and it is made of steel. It has a hang rail with 1-1/4″ round tubing and measures 60 1/2″ long. At 34 x 9 x 4.5 inches it also includes four casters and has a z-base with parts that bolt together for additional stability. Ideal for use in showrooms and warehouses this commercial garment rack is quite easy to assemble.

Commercial Garment Rack (Z Rack) – Rolling Clothes Rack, Z Rack With KD Construction

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Simple Houseware Clothing Rack

Simple Houseware Heavy Duty Clothing Garment Rack

Runner Up: Simple Houseware’s steel clothing rack comes in a chrome finish, it is collapsible, and easy to move around. The horizontal rod can be extended from 42.5 inches to 66.75 inches and has four heavy duty 3-inch casters for easy mobility. The clothing rack comes in 42.5 x 18 x 62 inches and weighs just one pound. This rack is lightweight and is easily adjustable, so it can be used to hang shirts one minute and then extended to display dresses the next. It is also easy to assemble and take apart. This clothing rack is ideal for any clothing retailer for displaying sweaters, jackets, skirts, shirts and much more.

Simple Houseware Heavy Duty Clothing Garment Rack, Chrome

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Whitmor Adjustable 2-Rod Garment Rack

Whitmor Adjustable 2-Rod Garment Rack - Rolling Clothes Organizer

Best Value: Whitmor rolling garment rack comes with adjustable heights and widths which is great for organizing clothing. Weighing 7.16 pounds it is coupled with double hanging space which allows room for hanging pants, sweaters and also has enough room for other items on bottom rack. It comes in 20.13 x 36.25 x 73 inches dimensions and can be assembled without tools. The black epoxy frame and chrome hanging bars can easily blend with your showroom.

Whitmor Adjustable 2-Rod Garment Rack – Rolling Clothes Organizer – Black and Chrome

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AmazonBasics Expandable Hanging Metal Garment Rack

Amazon Basics Expandable Metal Hanging Storage Organizer Rack Wardrobe with Shelves

AmazonBasics’s expandable metal hanging wardrobe with shelves comes with plastic sleeves and weighs 39.74 pounds. This is a clothing shelf and rack hybrid that comes handy for displaying an assortment of garments. It is easy to adjust the rack to suit your particular needs.

It comes with 10 adjustable-height shelves, with five on each side. For added stability it has four extra-wide leveling feet. It can be expanded to adjustable-width hanging rods that can either be moved up or down in one -inch increments. The unit comes in 57 x 14 x 72 inches dimensions and is offered with a one-year limited warranty

Amazon Basics Expandable Metal Hanging Storage Organizer Rack Wardrobe with Shelves

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UDEAR Garment Rack

UDEAR Garment Rack Freestanding Hanger Double Pole Multi-Functional Bedroom Clothing Rack

UDEAR garment rack comes with double-rod design to accommodate double the number of clothes to meet your display and storage needs. The bottom shelf can also hold multiple pairs of shoes while the top rack can hold clothing articles. Made with alloy steel this rack comes in at 43.3 x 21.2 x 59 inches and has a non-slip foot pad that makes the rack sturdier while protecting the floor from being scratched. Weighing 6.16 pounds it is easy to install and remove.

UDEAR Garment Rack Freestanding Hanger Double Pole Multi-Functional Bedroom Clothing Rack, White

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DecoBros Garment Rack

DecoBros Supreme Commercial Grade Double Rail Garment Rolling Rack

DecoBros garment rack comes in 51” L x 22” W x 60” H inches dimension with four inch casters. Weighing just 16 pounds it can holds up to 250 pounds of load. The horizontal rod can extend from 51 to 75 inches and the frames of the unit are made from industrial-strength steel.

DecoBros Supreme Commercial Grade Double Rail Garment Rolling Rack, Chrome Finish

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Honey-Can-Do Height-Adjustable Clothing Rack

Honey-Can-Do Height-Adjustable Rolling Garment Rack with Shoe Shelf

Honey-Can-Do’s adjustable rolling clothing rack comes with a steel frame that is sturdy and rust-resistant. This clothes rack has 2.25 x 34 x 6-inch dimension and the height can be adjusted from 40 to 65 inches. The locking swivel casters makes it easy to move around merchandise with ease.

Honey-Can-Do Height-Adjustable Rolling Garment Rack with Shoe Shelf

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Types of Clothing Racks

 

Clothing racks are great for showcasing clothing in a way that’s easy for both shopper and shopkeeper. They help keep garments catch the eye of customers without taking up a great amount of space. Here are some of the types of clothing racks to look out for.

  • Two Way and four-way clothing racks: These racks help customers to see the entire front of the garment rather than just the shoulders. They are designed in a Waterfall style where the arms allow multiple garments in different colors or styles to be easily seen on two sides. Allowing customers to easily compare how various color options of a given clothing stack against each other. They help to maximize storage and display area and are viewable from just about any side.
  • Double Bar Racks: Double bar clothing racks are great for apparel retailers because they help to maximize the amount of inventory on the floor. These racks are designed to hold a large number of garments on two sides. By providing easy and robust displaying options these racks help you to maximize the availability of your offerings without taking up much space.
  • Rolling Racks: Provide for easy mobility within the store. They also come in handy during fashion shows or trade fairs. Clothing racks with caster can easily transport merchandise around the shop, or from one place to another, making them perfect for stores that change layouts on a regular basis..
  • Circle or spiral Racks: They help to showcase as much merchandise on the sales floor and come in various sizes. These are ideal in retail to showcase garments in an elegant manner with a bit more style than a regular straight bar rack.
  • Shelf-Rack Combo: These help to show customers a complete repertoire of outfits. They not only facilitate sales of numerous products by making it easy for customers to put together an ensemble but also by placing everything together.

 

Clothing Racks Benefits

Given the fact that clothing racks come in various shapes and capacities, their main purpose is to hold and display items. Their applications include sales, promotions and creating experiences. Additional benefits of clothing racks include:

  • Add Dimension: A benefit of clothing racks is adding dimensions and volume to your store. Not all display racks should be the same height, size or shape. Play with heights and widths to show the full range of your offerings. This will help create a visually appealing ambiance to attract interest and encourage sales.
  • Create a great experience: Clothing racks can play a role on how customers experience your store. By creating an experience, you can draw attention to foot traffic using your creativity.
  • Increase product bundling: Clothing racks provide a sense of organization and can be crucial for customer experiences. You can use them to display products together that complement each other to further boost sales. Different racks allow different items to be displayed at the same time.
  • Promotions: Clothing racks can play an important role in promotions. They can help feature items that you want to promote so they can stand out. You can also boost your promotions by incorporating signage on these racks for added effect.
  • Set the Tone: Because of the image you want to portray for your business there are different styles, colors and sizes of racks that can align with your store’s needs. The clothing rack you choose to use can add to the ambiance that can resonate with your customers and consistently promote a recognizable brand.

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Learn how to open a WhatsApp chat with yourself and enjoy the many advantages

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Thanks to this function, you can save notes and multimedia files, and stop sending them to the chat of the ex who blocked you.


2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Opening a WhatsApp chat with yourself can be quite useful to have important files or messages on hand. Thus, you will access cooking recipes, to-do lists or the supermarket list in a practical and fast way.

Therefore, here we give you two options so that you can send yourself messages, photos, voice clips, among other files and thus, stop using the chats of people who have blocked you.

The first way is the most common and known. It consists of creating a group, however, for this you must add one or more contacts and then expel them, so it may not be so convenient. So the second way may be the most suitable.

How to create a chat with yourself step by step?

  1. Open your phone’s browser (it can be Google Chrome)
  2. In the address bar type wa.me// and add your country code and then the ten digits of your phone number. For example, for Mexico the code is 52, so it would be wa.me//5255XXXXXXXX
  3. Then a window will appear with an invitation to chat with the corresponding number and a button that says “Continue to chat.” Then press that option
  4. Later, a new chat with yourself will open in the WhatsApp application and you can start sending yourself messages or different multimedia files

Anchor chat for greater accessibility

If you want access to the chat with yourself to be even more direct, you should know that WhatsApp allows you to keep up to three conversations at the top of the message list. To do so, you just have to press and hold the chat you want to pin and choose the first icon that appears at the top (from left to right). To reverse this action you just have to press again and deselect the mentioned icon.

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How to Scale Content Production Without Dropping Quality

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Scaling content sounds easy, doesn’t it? Just write more content more frequently. 

If only it was as straightforward as that.

The art of scaling content isn’t to simply increase the amount of content, but to scale the impact of that content — more visitors, more clicks, more conversions. Like a snowball rolling down a hill gathering snow, you want to attract as much attention as possible. But if your snowball is rolling too fast, nothing sticks.

To build brand awareness and increase your customer base by scaling content, you need to strategically plan your efforts. Otherwise, you’ll spend hours creating reams of content that doesn’t hit the mark. So, how do you create more content without compromising value?

Check out these tips on how to scale your content production without dropping quality.

Why scale content production? 

61% of companies claim content generates leads and over half of B2B businesses agree that branded content boosts sales. In other words, if you want more sales, you need more content. By scaling content, you open doors to new avenues of lead generation by increasing the visibility of your brand. 

High-quality content is optimized for popular search engine search terms, bringing your content further up search engine results pages (SERP). When scaling content, the trick is to reach the top Google spot for as many relevant search terms as possible. The more search terms you rank highly for, the greater your brand’s visibility. In turn, you’ll see a growth in lead generation. 

But, scaling content without a plan can lead to a severe dip in quality. Without robust processes to ensure high quality and punctual delivery, you’ll struggle to get content out on time that connects with your audience. Make sure you’re employing strict procedures to scale content without dropping quality. 

How to Scale Content: A step-by-step walkthrough 

If you don’t scale your content in a systematic fashion, the quality of your content will suffer. Follow these steps to scale your content without sacrificing quality. 

1. Create a robust SEO content marketing strategy

The best way to scale branded content is to give the audience what they want. The best way to know what they want is to understand the trends and issues in your industry. To get an idea of the trends in your industry, you need to analyze current search patterns.

This is a two-step process:

  1. Perform an SEO audit + backlink analysis
  2. Perform a SERP analysis

How to perform an SEO audit

Enter your website into SEO audit tools such as:

  • Ahrefs
  • Ubersuggest
  • Woorank
  • SEOrush

An SEO audit will show you your top-performing keywords and related keywords. 

keywords

image: app.neilpatel
These keywords show you what content people were searching for that led them to your site. By focusing on this popular content and your top keywords, you can scale content by covering these topics. 

How to Perform a SERP Analysis

A SERP analysis shows you the top results for your focus keywords so you can see the types of content people are searching for. Identify the top keywords from your SEO audit and type these into Google one at a time. Note the types of content that Google returns as this is the type of value your content should add to the industry.

serp analysis

By targeting these keywords, you accomplish two things: 

  1. You create relevant content that captures your target audience. 
  2. You simultaneously build a robust SEO content marketing strategy to increase your visibility for these keywords in Google. 

Keep in mind that your content should appeal to humans first. That’s why 60% of organizations prioritize customers’ informational needs over promotional content marketing. So, make sure you’re focusing SEO content on solving problems not selling products.

2. Plan Content Clusters

Your content structure should show in-depth expertise in your field. This architecture should also provide a map for Google to quickly search your site to rank it.

Over 55% of content marketers use a pillar and cluster content strategy to achieve this. Pillar articles are long topic guides that solve industry-specific issues. These articles should be between 2,000–4,000 words. Within these articles, link to shorter subsidiary articles, known as cluster content, that explain the sub-topics in depth. 

Using this structure as a guide, it’s easier to scale the volume of content as you know which topics to tackle next. Equally, the internal linking between your articles scales the quality of the content by enhancing SEO. The knack to a killer cluster strategy is to build a connected architecture, so the more links the better. Almost a quarter of content marketers use over 30 links per article. 

3. Structure your Content Library to Scale

Quality is important. But so is quantity and regularity.

Posting 16+ blogs per month leads to 3.5x more traffic than posting less than 4 blogs a month. To build content volume without dropping quality, plan to produce content in bulk for each sub-category. Choose four key topics and add five pieces of content to each per month. Try adding a pillar article, a cluster blog, a video, an infographic, and a podcast, for example. 

The sleep guide, Sleep Junkie, does this by categorizing content by the problems it solves. 

sleep junkie

image: sleepjunkie
Notice how the bold, illustrated hero images teamed with SEO title tags makes the content clear to both readers and search engines. Content is released regularly to meet high monthly volumes. By doing this, Sleep Junkie ranks for nearly 45,000 keywords and reaches over 18,000 monthly visitors.

4. Organize your Content Creation Process

Plan your end-to-end content process to create an actionable content calendar. This will keep you on track.

It should look something like this:

  1. Plan
  2. Outline
  3. Draft
  4. Edit
  5. Optimize
  6. Upload
  7. Schedule/Release
  8. Analyze performance (SEO rankings, visitors, click-through rates, etc)

To keep the content creation process on schedule, you can use content creation and workflow tools. Consider a tool like Trello or Asana to organize your content creation process. Use content tools to plan and organize content, standardize practices, assign tasks, and streamline content creation. That way, it’s easy to identify and fix bottlenecks in the content scaling process in real-time.

5. Hire a Content Team

To scale quickly, outsource to content writing professionals. Let’s be honest, 53% of companies admit they need an SEO writer and 63% of marketers admit that interpreting marketing analytics is tough.

By outsourcing to a content team, you’ll save time and money. Top content writers are experienced at interpreting content analytics to produce high-quality content fast, so you’ll get epic ROI.

Just look at web optimization agency, Crazyegg. After hiring a professional content team, Crazyegg now has 337K+ organic keywords, a Domain Authority score of 90, 2.8 million backlinks, and 440K+ monthly organic visitors!

6. Diversify Content Production

Think beyond blogs — adding more written content isn’t the only way to scale your content production.

For example, why not try supporting written content with video? Video content is highly shareable on social media, therefore it can be recycled across multiple platforms to scale its impact and reach. You can hire a video designer, enabling you to scale your content without overloading your content writers. That way you’ll not only be producing more content, but you’ll be producing more diversified content that reaches different types of audiences. After all, not everyone’s a reader.

Not only that, but video content gets the point across simply; without the need for lots of written text. This means you can scale up your message in a more succinct and professional way.

7. Create Multilingual Content 

Scale content by translating existing branded content so it reaches an international target audience. This enables you to penetrate different search engines and scale a global link-building strategy.

Consider these statistics:

  • 40% of consumers won’t buy products in other languages
  • 65% of people prefer content in their native language
  • 73% want to see reviews in their native language

Doesn’t it make sense, then, to scale content by creating multilingual articles, videos, images, and so on. That’s how Shutterstock reached over 170 countries with its “Creative Trends” infographic. By making the graphic available in 20 languages, the image was shared all over the globe.

Be aware of cultural idioms and slang when producing articles for multilingual purposes. Many phrases don’t directly translate, so make sure you hire a professional translator when scaling content production across multiple languages.

8. Streamline your Content Release Process

Don’t let your content bottleneck at liftoff. Around half of companies use a content management system to organize content but these tools don’t always help when it comes to migrating content.

So much time is wasted uploading and fiddling around with formatting. Use tools that streamline the content release process by helping you check content quality, upload content, and schedule it easily.

wordable

image: wordable
For example, Wordable makes it easy to migrate Google Docs content to WordPress so you don’t miss any SEO details.

Use content tools that aid:

  • Keyword analysis (Marketmuse, Moz, Ahrefs)
  • Spelling and grammar (Grammarly, Writer)
  • Plagiarism (Duplichecker, Quetext)
  • Content migration (Wordable)
  • Content scheduling (CoSchedule, Hootsuite)

Conclusion 

Now you have a bunch of top tips to scale your content production without harming quality, it’s time to put these strategies into action.

Remember that strategizing and planning will help speed up content creation later. Use content technologies to help you execute on time.

Image: Depositphotos.com

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This 2021, gyms will bet on a hybrid model to survive

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Due to the pandemic, one of the most affected sectors has been the gyms. And although many closed during 2020, others chose to establish a hybrid model that allows them to continue operating.


2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


One of the businesses most affected by the health crisis has been that of gyms . According to the data provided by the Mexican Association of Gymnasiums and Clubs (AMEGYC) , it is estimated that 20% of the gyms that existed before the pandemic in the country (12,500) were closed . And although others managed to survive, each one has suffered losses equivalent to one million pesos a month.

Another drawback that gyms have had to deal with has been restrictions. And it is that, according to reports, users canceled their subscriptions due to uncertainty and they are not clear about the opening and closing hours. For its part, the prohibition of cardio activities has also brought negative consequences.

So far, 20% of the gyms that existed before the pandemic in the country have closed / Depositphotos.com

Therefore, for this 2021, many Mexican gyms have opted to transform their traditional business model to a hybrid one. In other words, the service will be maintained with the capacity recommended by the authorities of the Government of Mexico and, at the same time, there will be a greater effort so that the gyms are aware of the users in a virtual way and without neglecting the personalized attention. Some of the services already offered by online gyms are

  • Classes every day through live broadcasts of yoga, pilates, high intensity and GAP (glutes, abs and legs)
  • 24/7 training
  • Nutritional and training plans

It is worth mentioning that, given the variations that the epidemiological traffic light presents in the country, another great challenge will be trying to maintain costs because, in addition to the fact that income is being scarce, gyms have had to invest to comply with the required safety protocols in the wake of the COVID-19 epidemic.

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Rappi and Banorte launch ´RappiContigo´, a program that will allocate credits to businesses and restaurants affected by the pandemic

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Both companies formed an alliance in which they want to offer up to MX $ 250 million in loans for working capital.


3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


Banorte and Rappi launched a plan called ´RappiContigo´ , which will have 250 million pesos to grant loans for working capital to businesses and restaurants in the Mexican Republic that are allied with the delivery application.

It should be mentioned that each assigned credit has a ceiling of up to one million pesos. The foregoing in order to provide support to the sector, which has been widely affected due to closures and a decrease in allowed diners, due to the coronavirus pandemic.

“This program seeks to benefit thousands of businesses with credits to continue their operation and thus prevent them from closing their doors permanently,” said the institution through a statement transmitted through its Twitter account.

Image: @GFBanorte_mx

It should be noted that this financing option will be available from January 15 , they invite businesses and restaurants that are already allies of Rappi México to register in the ´RappiContigo´ program on their portal, in which they have the possibility of request credit for working capital, without charging a commission for opening and with preferential conditions, in accordance with what they indicate in their publication.

Juan Miguel Guerra, general director of RappiPay Mexico , specified through said statement, “We want to help our restaurant partners, a group very affected by the pandemic, to reconfigure themselves to flourish once again, protecting sources of employment and delighting their customers. ”.

“For Banorte, the most important thing is that we continue to support each other in difficult times from Mexican to Mexican, as we have done since the pandemic began. For this reason, we now stand in solidarity with businesses and restaurants that need a boost to get ahead. We will continue to work closer than ever to companies and families in the country ”, commented José Francisco Martha, General Director of Payment Methods, Digital Banking and Technology at Grupo Financiero Banorte.

For his part, Alejandro Solís, General Director of Rappi Mexico, concluded the statement by mentioning, “At Rappi we maintain an unwavering commitment to Mexico and the restaurant sector. The pandemic caused by Covid-19 has meant great challenges for that industry, which is why, since its inception, we have implemented various actions focused on minimizing the economic impact for our partner restaurants. RappiContigo is one more of our actions, which we know will help our allies to move forward ”.

In case you are interested: WhatsApp postpones the update of the privacy policy due to the flight of users



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