Best Practices for Profitable List Building
The phrase, ìthe moneyís in the listî is a true statement because it affirms what most marketers already know ñ that the bulk of a successful marketerís online profits come from repeat business.
You have to build a list in order to reach out to the same paying customer more than one time. But thereís a difference between quality and quantity ñ and you want the right kind of list to contribute to your bottom line.
Cast a narrow net. It may seem counterproductive to be picky about whoís on your list, but there are drawbacks to having everyone sign up ñ even if they have no interest in your niche or products.
As a marketer, your conversion rates will always be important. You might build a list of 100,000 people, but only 10% of them have any interest in dog training. If you send all 100k to a dog training offer, your conversion rates will look very poor.
This doesnít garner you any perks or financial profits when it comes time to get recruited by others. If they see someone who only has a 1% conversion rate, itís not as good as someone who might have had the same amount of sales, but who has a 60% conversion rate.
Donít attract freebie seekers and tire kickers. These are the kinds of people who will not only drain you of resources, but theyíll also rely on you for a lot of one on one help ñ never intending on paying for anything.
Have a value packed opt in offer. If you offer is something thatís considered a no brainer ñ something that will wow them because they got it free ñ then theyíll be willing to stick around and stay on your list for future announcements ñ eagerly eating up every offer you send.
Promote your opt in as much as you would a sales page. Some people get so engrossed in promoting their product launch that they forget to even mention or tout their opt in offer. Make it a point to promote it with equal time because the rising list numbers benefit you greatly.
Use every available option for list building. That means utilizing your sidebar, squeeze pages, and opt in boxes below your blog posts. You can also put them right on your Facebook fan page, too.
Turn to old school giveaways. Giveaways used to be done all the time in online marketing, and they can still be productive if you put together the right kind of giveaway offer and bring the best people onboard to participate.