ISmall-Business.net

Intelligent Business Solutions

  • Home
  • Strategy
    • Small Business Strategy
      • Combining Niches to Maximize Profit Potential
      • High Ticket Versus Volume Niche Selection
      • How to Know When to Cut a Business or Niche Loose
      • Never Put All Your Eggs in One Basket
    • Sales Strategy
      • Facebook Networking Versus Paid Advertising
      • Brainstorming a Successful Sales Funnel
      • Best Practices for Profitable List Building
      • Backend Sales Strategy Tips
      • A Better Way to Use Webinars for Profits
      • Creating a Welcome Email That Makes Money
    • Production Strategy
    • Human resource strategy
  • Management
    • Business action plan
      • 7 Things to Send JVs to Get Them Onboard
      • Don’t Make JV Promises You Can’t Keep
      • How to Host a Challenge and Maximize Profits
    • Small Business Management
      • Putting Profit Tasks First During Time Management
      • How Self Doubt Sabotages Your Financial Success
      • Repurpose Your Content to Save and Make Money
    • Business Management Topics
      • Fighting the Stigma of Failure
      • Figuring Out the Perfect Launch Date and Time
      • Bonus Creation That Catapults You to Leaderboard Domination
      • Do Customers Prefer Video or Text Courses
      • Minimize Your Risk of Refunds with These 5 Tips
      • How Often Should You Email Promo Material
      • Narrow Niche Domination
      • Perfecting the Launch Process for Increased Profits
    • Business Management Blogs
      • Nobody Expects a Perfect Expert
  • Ideas
    • Find business ideas
      • 5 Lucrative Non IM Niches
      • 6 Niches That Are Hot on Social Networks
      • Are PLR Stores a Viable Way to Make Money
      • How to Know If a Membership Site Is Right for You
    • Idea feasibility
      • How to Make Money Off a $7 Product
      • Recurring Income Options
    • 10 top business ideas
      • Could Coaching Bring in More Money Than Products
      • Individual Coaching Versus Group Coaching Profits
      • Building a Reputation as a Powerful Affiliate
      • Pinterest Profit Niches
    • Low cost business ideas
      • Making Money Off eBooks and Reports
  • Valuation
    • Business Valuation
    • Increase business valuation
      • Making Wise Investments in Tools to Further Your Business
    • Business Valuation Methods
    • Understand business valuation
  • About
    • About Me
    • Blog
    • Contact Us
    • Sitemap
    • Privacy Policy
  • Strategy
  • Supply Chain
  • Customer Focus
  • Entrepreneur
  • Biz Opportunities
You are here: Home / Entrepreneur / Amazon Is so Powerful That Big Companies Are Producing Exclusive Brands Just for the Site

Amazon Is so Powerful That Big Companies Are Producing Exclusive Brands Just for the Site

February 13, 2019 by Asif Nazeer Leave a Comment


Amazon Accelerator allows the ecommerce company to offer exclusive products to customers, while outsourcing all the costs.


February
13, 2019

3 min read


Search for “sugar” on Amazon and the top results will show cane sugar from 365, the in-house brand of the Amazon-owned Whole Foods, followed by a zero-calorie sweetener from Sugarly Sweet. Both are tagged “Our Brand,” but the latter is the product of Equal.

This new product is part of a push called Amazon Accelerator to have more brands that are sold exclusively on the ecommerce site.

“Amazon Accelerator creates new opportunities for suppliers and offers a way for them to launch brands directly to (and exclusively for) Amazon customers,” according to a statement from Amazon. “Participating suppliers develop and produce brands and products of their choice, and Amazon then makes those brands and products available to customers.”

Related: Amazon Will Let Entrepreneurs Start Their Own Delivery Business and Earn Up to $300,000 a Year

The advantages of partnering with Amazon are clear: top billing on the biggest store on the internet, as well as enhanced insights about the products. Meanwhile, Amazon outsources the costs of developing and manufacturing the products as well as shipping them, while holding exclusivity to sell them.

Amazon said that dozens of brands, ranging from health and personal care items to furniture to apparel, have created products for Accelerator. An Amazon spokesperson pointed to the Basic Care brand, as well as mattress brand Nod, from Tuft & Needle, as holding customer ratings above four stars.

For Merisant, makers of Equal, launching Sugarly Sweet was a way to expand its business.

“[Ecommerce is] an area that is ripe for significant growth and opportunity over time,” said Brian Huff, president of Merisant in North America. “For us, it was more of, what are the opportunities for us to be able to expand our portfolio and product line.”

Related: What Do the Major Changes at Whole Foods Mean for Food Entrepreneurs?

The new product line allowed Equal to expand into sweeteners made with sucralose, saccharin and stevia. Instead of taking up more pricey retail shelf space, the products occupy a digital space where companies have more room to explain the products’ benefits to customers, as opposed to fitting information on the back of a box that a customer never picks up.

“Online you have a lot better venue to be able to educate consumers than you do in brick and mortar,” Huff said. “People are looking for more customized and personalized offerings. Exclusive and unique offerings by retailers at least in the short term will continue to increase.”

An Amazon spokesperson would not say whether these exclusive brands will eventually be sold in Whole Foods.



Source link

Filed Under: Entrepreneur

About Asif Nazeer

My current sphere of interest is Internet Marketing - Worked for many years in finance and banking. I now consult for small businesses and starts ups. Also involved in venture capital for new companies.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign up for our newsletter and receive a free EBook on how to boost productivity






Find it

Blog By

Small Business Consultant and Accountant helping grow your small business Read More…

Follow us online

  • Email
  • Google+
  • LinkedIn
  • Twitter

Recent Posts

4 Interesting Benefits of Running a Non-Profit Business – Business Ideas

Featured image by Kelly Sikkema from Unsplash Business runs our world. No … [Read More...]

  • 5 Business Needs Depending on Your Company – Business
  • Common Reasons People Seek Restitution from Their Employers – Ideas
  • When Are Employees Most Likely to Quit? – Running Your Business

Archives

  • June 2022 (7)
  • May 2022 (7)
  • April 2022 (8)
  • March 2022 (12)
  • February 2022 (8)
  • January 2022 (11)
  • December 2021 (9)
  • November 2021 (10)
  • October 2021 (11)
  • September 2021 (3)
  • August 2021 (10)
  • July 2021 (12)
  • June 2021 (5)
  • May 2021 (10)
  • April 2021 (17)
  • March 2021 (40)
  • February 2021 (39)
  • January 2021 (58)
  • December 2020 (66)
  • November 2020 (59)
  • October 2020 (38)
  • September 2020 (47)
  • August 2020 (37)
  • July 2020 (2)
  • May 2020 (1)
  • April 2020 (1)
  • March 2020 (33)
  • February 2020 (25)
  • January 2020 (20)
  • December 2019 (27)
  • November 2019 (28)
  • October 2019 (34)
  • September 2019 (38)
  • August 2019 (13)
  • July 2019 (44)
  • June 2019 (40)
  • May 2019 (58)
  • April 2019 (51)
  • March 2019 (43)
  • February 2019 (44)
  • January 2019 (43)
  • December 2018 (47)
  • November 2018 (43)
  • October 2018 (58)
  • September 2018 (44)
  • August 2018 (60)
  • July 2018 (49)
  • June 2018 (58)
  • May 2018 (54)
  • April 2018 (39)
  • March 2018 (46)
  • February 2018 (48)

Biz Opps

Featured image by Kelly Sikkema from … [Read More...]

To keep your business ahead of the curve, it is … [Read More...]

Featured image by Thirdman on Pexels Workplace … [Read More...]

Customer Focus

First published in Exchange, the magazine of the … [Read More...]

Entrepreneurs

Uptown Cheapskate is a resale store for young … [Read More...]

A team of neuroscientists in the United States … [Read More...]

This article was translated from our Spanish … [Read More...]

Strategy

If you buy something through our links, we may … [Read More...]

In helping celebrate Black History Month, Facebook … [Read More...]

ZOHO started its current Email Marketing Basics … [Read More...]

Supply Chain

Although managing inbound shipping can be … [Read More...]

© Copyright 2015 iSmall-Business.net · All Rights Reserved · Powered by ISmall-Business.net · Admin