ISmall-Business.net

Intelligent Business Solutions

  • Home
  • Strategy
    • Small Business Strategy
      • Combining Niches to Maximize Profit Potential
      • High Ticket Versus Volume Niche Selection
      • How to Know When to Cut a Business or Niche Loose
      • Never Put All Your Eggs in One Basket
    • Sales Strategy
      • Facebook Networking Versus Paid Advertising
      • Brainstorming a Successful Sales Funnel
      • Best Practices for Profitable List Building
      • Backend Sales Strategy Tips
      • A Better Way to Use Webinars for Profits
      • Creating a Welcome Email That Makes Money
    • Production Strategy
    • Human resource strategy
  • Management
    • Business action plan
      • 7 Things to Send JVs to Get Them Onboard
      • Don’t Make JV Promises You Can’t Keep
      • How to Host a Challenge and Maximize Profits
    • Small Business Management
      • Putting Profit Tasks First During Time Management
      • How Self Doubt Sabotages Your Financial Success
      • Repurpose Your Content to Save and Make Money
    • Business Management Topics
      • Fighting the Stigma of Failure
      • Figuring Out the Perfect Launch Date and Time
      • Bonus Creation That Catapults You to Leaderboard Domination
      • Do Customers Prefer Video or Text Courses
      • Minimize Your Risk of Refunds with These 5 Tips
      • How Often Should You Email Promo Material
      • Narrow Niche Domination
      • Perfecting the Launch Process for Increased Profits
    • Business Management Blogs
      • Nobody Expects a Perfect Expert
  • Ideas
    • Find business ideas
      • 5 Lucrative Non IM Niches
      • 6 Niches That Are Hot on Social Networks
      • Are PLR Stores a Viable Way to Make Money
      • How to Know If a Membership Site Is Right for You
    • Idea feasibility
      • How to Make Money Off a $7 Product
      • Recurring Income Options
    • 10 top business ideas
      • Could Coaching Bring in More Money Than Products
      • Individual Coaching Versus Group Coaching Profits
      • Building a Reputation as a Powerful Affiliate
      • Pinterest Profit Niches
    • Low cost business ideas
      • Making Money Off eBooks and Reports
  • Valuation
    • Business Valuation
    • Increase business valuation
      • Making Wise Investments in Tools to Further Your Business
    • Business Valuation Methods
    • Understand business valuation
  • About
    • About Me
    • Blog
    • Contact Us
    • Sitemap
    • Privacy Policy
  • Strategy
  • Supply Chain
  • Customer Focus
  • Entrepreneur
  • Biz Opportunities
You are here: Home / Biz Opportunities / 6 Types of Online Marketing Your Business Needs – Online Businesses

6 Types of Online Marketing Your Business Needs – Online Businesses

May 13, 2019 by Asif Nazeer Leave a Comment


In today’s digital world, adding a mix of online marketing channels to your overall advertising campaign is an absolute must. For one thing, considering the massive number of mobile users who pull out their phone anytime they need an answer to a question, recommendation for a restaurant, or instructions for a recipe, you could be missing out on a ton of business if you’re lacking a strong online presence.

RELATED ARTICLE: ONLINE MARKETING: HOW IT CAN HELP YOU SAVE MONEY AND BOOST YOUR BUSINESS

However, before you go pointing your arrow all over the World Wide Web, shooting your efforts in any and all directions, learn where you should focus your online marketing for the best results. These six different channels will provide the highest return on investment—scoring you the most conversions at the lowest cost.

1. Content
Marketing

You’ve heard the saying, “Content is king.” We’ll explain why.

For starters, an array of useful and shareable content establishes your brand as a trustworthy expert in your industry. This helps build customer loyalty.

Long and Informative Content Is Best

Plus, the copy itself provides opportunities for search engine optimization (SEO). This happens because of the way you can use keywords and contextual link building. Therefore, try to make your blog posts long and informative. This will earn you the highest rankings. Plus, don’t forget about elements such as title tags, headers, and metadata.

RELATED ARTICLE: SEARCH ENGINE OPTIMIZATION: HOW IT CONTRIBUTES TO MARKETING

2. Pay
Per Click Advertising

PPC advertising falls under the umbrella of paid search engine marketing (SEM). This type of online marketing gives your website a shot at appearing at the top of Google’s search engine results page (SERP).

Being at the top of the SERP can be extremely powerful for business. However, even though PPC is one of the most measurable channels of online marketing, it’s also one of the trickiest. Consider enlisting the help of skilled PPC management for the best strategy implementation and the highest return on your dollar spent.

3. Social
Media Marketing

You know those sponsored ads you scroll past on Instagram or Facebook? Those are paid for by companies who use analytical data and insights to target your profile with their specific advertisement. That’s because something about your online profile signals that you might be a qualified lead for what they’re promoting. From sidebar ads to promoted Tweets, most paid social media marketing revolves around a unique cost per acquisition.

Pro Tip:

If free advertisement sounds like music to your ears, remember to take advantage of the online marketing you can do on social media without the hired help of an account manager. Even the least tech-savvy of business owners can figure out how to snap and share photos. In other words, you can easily boost brand recognition and connect with your customer base by way of social media.

4.
Conversion Rate Optimization

Generating traffic and getting more visitors to your site is only half the battle. Once they arrive, your goal is to then convert them into paying customers. This is where conversion rate optimization (CRO) efforts come into play. Examples of CRO strategies might include the creation of lead magnets, email blasts, landing pages, calls to action (CTAs), heat map analyses, and more.

5. Email
Campaigns

We just touched on emails as a method to improve CRO. However, this channel of online marketing deserves a category of its own.

This is because of the importance of customer relation management (CRM) for business success. Basically, you need to nurture the buyer’s journey without being forceful. Moreover, you need to remind them about your company before they place you on the back burner. At the same time, you must not come across as overbearing.

Find That Sweet Spot with Promo Codes

Finding the sweet spot between too little communication and too much spam is a delicate balancing act. However, a great way to make your emails seem less annoying is to include promo codes that sweeten the deal.

6. Search
Engine Optimization

We saved this one for last because of how broad and all-encompassing the term “SEO” is.

The biggest difference between SEO strategies and paid search or paid media channels is that SEO is organic. In other words, with this type of online marketing, you can’t pay a fee to have your ad or profile featured online. Rather, you have to earn your ranking through integrated campaigns, link building strategies, and reputation management.

RELATED ARTICLE: YOUR DIGITAL MARKETING AGENCY: THE ULTIMATE GUIDE

Online Marketing Leads to Lasting Results

There are many different approaches you can take toward digital marketing on the Internet. Start by creating a blog and building a social media profile, then optimize your site. Finally, convert your visitors into happy customers you retain for life.



Source link

Filed Under: Biz Opportunities

About Asif Nazeer

My current sphere of interest is Internet Marketing - Worked for many years in finance and banking. I now consult for small businesses and starts ups. Also involved in venture capital for new companies.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign up for our newsletter and receive a free EBook on how to boost productivity






Find it

Blog By

Small Business Consultant and Accountant helping grow your small business Read More…

Follow us online

  • Email
  • LinkedIn
  • Twitter

Recent Posts

The Benefits of Buying an Apartment in a Gated Community

Featured image from damacproperties.com Especially if you own a home-based … [Read More...]

  • 4 Steps to Take When You Quit Your Job – Careers
  • How to Find the Best Auto Insurance for Your Needs – Business
  • The Key Differences Between a Virtual Mailbox and a PO Box – Business

Archives

  • March 2023 (4)
  • February 2023 (2)
  • January 2023 (5)
  • December 2022 (5)
  • November 2022 (8)
  • October 2022 (7)
  • September 2022 (6)
  • August 2022 (6)
  • July 2022 (13)
  • June 2022 (11)
  • May 2022 (7)
  • April 2022 (8)
  • March 2022 (12)
  • February 2022 (8)
  • January 2022 (11)
  • December 2021 (9)
  • November 2021 (10)
  • October 2021 (11)
  • September 2021 (3)
  • August 2021 (10)
  • July 2021 (12)
  • June 2021 (5)
  • May 2021 (10)
  • April 2021 (17)
  • March 2021 (40)
  • February 2021 (39)
  • January 2021 (58)
  • December 2020 (66)
  • November 2020 (59)
  • October 2020 (34)
  • September 2020 (47)
  • August 2020 (37)
  • July 2020 (2)
  • May 2020 (1)
  • April 2020 (1)
  • March 2020 (33)
  • February 2020 (25)
  • January 2020 (20)
  • December 2019 (27)
  • November 2019 (28)
  • October 2019 (34)
  • September 2019 (38)
  • August 2019 (13)
  • July 2019 (44)
  • June 2019 (40)
  • May 2019 (58)
  • April 2019 (51)
  • March 2019 (43)
  • February 2019 (44)
  • January 2019 (43)
  • December 2018 (47)
  • November 2018 (43)
  • October 2018 (58)
  • September 2018 (44)
  • August 2018 (60)
  • July 2018 (49)
  • June 2018 (58)
  • May 2018 (54)
  • April 2018 (39)
  • March 2018 (46)
  • February 2018 (48)

Biz Opps

Featured image from … [Read More...]

Featured image by Andrea Piacquadio via … [Read More...]

Featured image by Jacob Morch via … [Read More...]

Customer Focus

First published in Exchange, the magazine of the … [Read More...]

Entrepreneurs

Uptown Cheapskate is a resale store for young … [Read More...]

A team of neuroscientists in the United States … [Read More...]

This article was translated from our Spanish … [Read More...]

Strategy

If you buy something through our links, we may … [Read More...]

In helping celebrate Black History Month, Facebook … [Read More...]

ZOHO started its current Email Marketing Basics … [Read More...]

Supply Chain

Although managing inbound shipping can be … [Read More...]

© Copyright 2015 iSmall-Business.net · All Rights Reserved · Powered by ISmall-Business.net · Admin