Archives for 2021

According to HubSpot, There are almost 4 billion daily email users. And 99% of consumers check their email every day and it is the preferred way of getting an update from a brand. So it goes without saying, being able to write a writing an impactful email marketing copy is extremely important.

ZOHO is holding a free webinar titled, Email Marketing Basics: Writing Effective Copy, that will show you the tips and tricks to write a better email for your marketing campaign.

In this webinar, you will learn how to establish your brand’s voice, hone in on your goals, and get some campaign ideas. And once you get these skills under your belt, you can continue to further your email expertise with the next three webinars ZOHO will be holding in the month of February.

The first one, Email Marketing Basics: Writing Effective Copy, will be on February 10, 2021, from 12:00 PM to 1:00 PM EST.  All you need to join the session is to have the latest version of Chrome, Firefox, or Opera browsers.

Click the red button and register now.

Register Now

Featured Events, Contests and Awards

Women in Cloud Summit 2021
January 28, 2021, Online

The Women in Cloud Summit is a three-day, life-changing event for women tech entrepreneurs, corporate and community leaders, policymakers, and allies from around the globe. Women are key drivers of economic growth, and the Summit strives to change the industry narrative by creating economic access for women in the cloud economy. Summit attendees will hear from inspirational speakers, connect and communicate with industry leaders and experts, and network with other community members and entrepreneurs. Join us virtually from January 28-30, 2021.

Email Marketing Basics Webinar: Writing Effective Copy
February 10, 2021, Online

Want to write impactful email marketing copy that utilizes your unique voice? Join this webinar for tips and tricks! Learn how to establish your brand’s voice, hone in on your goals, and get some campaign ideas.

WEBINAR: Email Marketing Basics: Building and Maintaining Your List
February 17, 2021, Online

Learn how to build, segment, and nurture your email lists in order to improve engagement and retain quality campaign subscribers. In this webinar you will also gain a better understanding of GDPR, avoiding spam filters, and the importance of keeping your lists clean.

WEBINAR: Email Marketing Basics: Automating and Monitoring Your Campaigns
February 24, 2021, Online

Learn how to build, segment, and nurture your email lists in order to improve engagement and retain quality campaign subscribers. In this webinar you will also gain a better understanding of GDPR, avoiding spam filters, and the importance of keeping your lists clean.

Email Marketing Basics Webinar: Automating and Monitoring Your Lists
February 24, 2021, Online

Learn how to create automated email marketing campaigns to streamline your customer acquisition process. You’ll also learn about managing your sender reputation score, as well as key email marketing metrics to track to make sure your emails are performing as well as they can.

WEBINAR: What Business Structure is Right for You?
April 28, 2021, Online

Picking a business structure is usually the first big legal decision for a new business owner and one of the most confusing. However confusing, it is an essential step to protecting your personal assets from any liabilities of the company. In this webinar, Nellie Akalp CEO of CorpNet.com, will share insight on business entities to help guide you to the best decision for your new venture.

WEBINAR: Best State to Incorporate
July 28, 2021, Online

Some say Delaware, others say Nevada while someone else may say your home state. What is the best state to register a business in? What if your business is expanding into new territory? At what point should you Foreign Qualify? Nellie Akalp, CEO of CorpNet.com, will go in-depth to answer these questions and more in this webinar.

WEBINAR: Steps to Start Your Business
October 20, 2021, Online

Starting a business can be an exhilarating time, where everything seems full of potential and purpose. But navigating the logistics of launching a business can be daunting. In this webinar Nellie Akalp, CEO of CorpNet.com, will outline the steps necessary to legally start a business and get up and running on the right foot.

More Events

• Talent Acquisition Week | VIRTUAL
  January 25, 2021, Online
• Claire Wasserman & Her Father, Steve Wasserman: ‘Ladies Get Paid’
  January 25, 2021, Online
• neXco National New Chapter Info Session – Montgomery County, MD
  February 5, 2021, Online
• Rail Cybersecurity Summit USA
  February 9, 2021, Online
• neXco National Presents B2B Speed Networking
  February 9, 2021, Online
• ProductWorld 2021
  February 17, 2021, Online
• 5th Advancing Project Controls Summit 2021
  February 22, 2021, Online
• Free Thought Leadership Webinar!
  February 22, 2021, Online
• Employee Wellness Summit
  February 24, 2021, Online
• Social Media Strategies Summit | Virtual Conference
  February 25, 2021, Online
• Chief Data and Analytics Officers, Financial Services: Live 2021
  March 2, 2021, Online
• Digital Marketing World Forum – North America Online 2021
  March 24, 2021, Online
• Power BI in 2021
  April 1, 2021, Online
• HR Benefits Conference, April 2021
  April 7, 2021, Las Vegas, NV
• TECHSPO New York 2021 Technology Expo (Internet ~ Mobile ~ AdTech ~ MarTech ~ SaaS)
  April 15, 2021, Online
• DigiMarCon Mid-Atlantic 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
  April 26, 2021, Philadelphia, PA
• DigiMarCon At Home 2021 – Digital Marketing, Media and Advertising Conference
  April 28, 2021, Online
• Sitecore CMS in 2021
  May 1, 2021, Online
• DevOps Engineer in 2021
  May 1, 2021, Online
• DigiMarCon New England 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
  May 6, 2021, Boston, MA

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos.com

If you buy something through our links, we may earn money from our affiliate partners. Learn more.

As a business besides making sure your products are shipped safely and on time you can also improve your image by showing you also care about the environment. By investing in eco-friendly packaging, you are showing your customers your sense of social responsibility. As a retailer, one way to instill eco-friendly practices in your business is to limit the use of plastic in your product packaging and shipping materials. This includes offering eco-friendly alternatives to bubble wrap.

Unfortunately, plastic bubble wrap is not a sustainable form of packaging. Not only is it unrecyclable, but it also increases our carbon and environmental footprint. Customers too are more and more concerned about what role they play in the production and sourcing of the products they purchase.

Eco-friendly packaging is mostly made from biodegradable, recycled material to help reduce waste and encourage conservation. Their manufacturing process is also efficient, further reducing the negative impact on the environment.

From recyclable plastics to biodegradable materials, there is seemingly no end to the options available to the environmentally-conscious business. Here are seven options your business can consider when it comes to bubble wrap.

 Best Eco-Friendly Bubble Wrap Alternatives 

Ranpak Ready Roll Geami Protective Paper

Top Pick: If you don’t want plastic at all, Ranpak offers a 100% paper-based, biodegradable and curbside recyclable option. The honeycomb cell design also eliminates the need for tape because they interlock themselves. The roll is made from a combination of kraft and tissue paper and you don’t need scissors to cut it.

The roll can protect glassware, houseware, pottery, electronics, artwork, decorations and more.

Ranpak Ready Roll Geami Protective Paper Cushioning Wrap (Bubble Alternative)

Buy on Amazon

Realpack Recyclable Antistatic Bubble Wrap

Runner Up: RealPack’s anti-static bubble wrap is ideal for providing your merchandise protection while in transit and keeps packed contents free from damage from electrostatic. The eco-friendly bubble wrap is made from a soft textured polyethylene material and weighs 4.64 pounds. Its sealed air bubbles offer cushioning and shockproof features. The bubble wrap comes in green color and comes in 27.95 x 20.08 x 20.08-inch dimensions.

Realpack Recyclable Antistatic Green Eco-Friendly Bubble Wrap

Buy on Amazon

EcoBox Cushion Bubble Wrap

Best Value: EcoBox offers a biodegradable bubble wrap with a 125 feet long and 12-inch wide roll. This bubble wrap comes in blue and contains a special formula called d2W which causes the bubble wrap to breakdown after you throw it away and it is in a landfill. The bubble wrapper’s air-filled protect from jostles and jerks, keeping fragile items safe from damage while in transit or storage. Weighing 2.25 pounds it comes with 1/2-Inch bubbles and is perforated every one foot to guarantee strong protection and ease of use.

EcoBox 24-Inch x 300-Feet Biodegradable Bubble Cushion Wrap with 3/16-Inch-Tall Bubbles

Buy on Amazon

KTOB Biodegradable Bubble Envelopes

KTOB’s biodegradable envelope bubble wrap is made of Polybutylene Adipate Terephthalate (PBAT) and modified corn starch. Weighing 1.46 pounds one packet comes with 25 envelopes in 6×10 inches dimensions. The envelopes come with a strong self-adhesive glue for easy packaging which is perfect for packing precious merchandise and more. The envelopes have a shelf life of 12 months and are great for mailing smaller breakables jewelry, make-up, photos, and much more.

100% Biodegradable Bubble Mailers, Compostable Padded Packaging Wrap Envelopes Pouches Eco Friendly Self Seal Bags

Buy on Amazon

Airsaver Eco Friendly Cushioning Air Pillows

Airsaver’s eco-friendly cushioning air pillows is another green packing solution. Made with Low-Density Polyethylene materials this packaging is 1.2 ml thick and can be reused unless punctured. The air pillows offer vibration protection and cost less than traditional packaging materials. Each package comes with 175 prefilled airbags in 4 x 8-inch dimensions. They are durable yet they also help to reduce shipping costs.

Airsaver Pack 175 Pre-Filled 4″ x 8″ Green Eco-Friendly Cushioning Air Pillows from

Buy on Amazon

Bubblefast Biodegradable Poly Mailing Bags

Bubblefast’s brown biodegradable poly mailing bags are self-sealing and come in 10 x 13-inch dimensions. This is a packaging solution for items like clothing, documents or other materials that don’t require padding. They come with a tamper-proof peel and water resistance. They are made from polyolefin plastic that is 100% recyclable and bear the green earth-friendly seal.

Unlined Biodegradable Self-Seal Poly Mailing Bags

Buy on Amazon

RUSPEPA Kraft Paper Poly Envelopes

RUSPEPA’s kraft paper poly envelopes come in 9.3 x 13-inch dimensions with 25 envelopes in one pack. The robust 100% recyclable mailing bags can protect dresses, shirts, documents, and other items during transit. The waterproof envelopes are made from oiled kraft paper which comes with two peel and seal strips, which makes them reusable. This makes them ideal for round trip (two way) fulfillment of samples, replacement parts, exchanges and returns.

RUSPEPA Kraft Paper Poly Envelopes Mailer, Self Seal, 100% Recyclable, Reusable Packaging

Buy on Amazon

Eco-Friendly Features

Eco-friendly is all about using materials and manufacturing methods that have minimal impact on energy consumption and the environment. This type of packaging is not just about minimizing the amount of wrapping, it also includes package design, processing as well as the entire product lifecycle. Some features to look for when looking for an eco-friendly packaging solution include:

• Biodegradable:  It is important that the material in the packaging supply is biodegradable and has minimal impact on the environment. Recycled packaging is a great way to extend the life of previously used materials. When deciding on boxes, mailers, or containers it is important to consider using packaging that’s made out of recycled materials. Paper-based packaging is one of the most common examples of recycled packaging.
• Lower shipping costs: Eco-friendly packaging may require some initial investments upfront to create your sustainable packaging toolbox but they do guarantee good returns in the long run. Look for packaging solutions that are cost-effective and can cut your shipping costs. Light but durable eco-friendly packaging can make a significant impact on shipping freight costs. In addition, using smaller boxes, bags, and containers for your products can also lower your shipping costs.
• Compatibility with merchandise: Make sure that the packaging materials are a good match for your products. Ask whether your merchandise needs cushioning or is sturdy enough to only require protection from the elements.
• Multipurpose uses: Besides packaging, look for materials that can have other applications after they have been used for packaging. For example, you can use them as cushioning material.

 Types of Eco-friendly Packaging Material

• Biodegradable plastic: These are available in bulk and are used for making plastic bags, mailing envelopes and other packaging materials. When discarded they can easily decompose and do not linger in perpetuity polluting the environment and are good alternative to traditional plastics.

• Corn starch: It has plastic-like properties and is a good substitute for plastics. Packages made from corn starch are biodegradable and have a minimal negative impact on the environment. Another advantage of using cornstarch is that it is safe for packaging food items.
• Mushroom packaging: Is a fairly recent alternative to both bubble wrap and Styrofoam, Mushroom packaging consists of 100% biodegradable and renewable material that can be recycled directly. It resembles foam, is durable as well as being flame resistant. It is completely renewable and biodegradable.

•  Paper: Paper and cardboard are reusable, easily recyclable, and biodegradable materials. They are safe, cheaply available in the market, and are affordable, as a result, they enjoy great popularity among package manufacturers.

Using environmentally friendly products is not difficult. The key is to start with one thing and keep adding more things. If you haven’t started, maybe you can do so with your next purchase of an eco-friendly bubble wrap.

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Images: Amazon

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If you own clothing store or a boutique you probably know that clothing racks are important to showcase your merchandise.

While almost all clothing racks provide the same essential function of showcasing clothes that are for sell, they are not all created equal. Clothing racks come in a variety of designs and styles as well as price points. Whether you are looking for functionality or aesthetics, below are some of our seven top clothing racks for your business.

Best Clothing Racks

Econoco Garment Rack

Top Pick: Econoco directly serves the entire retail industry and the company has manufactured store fixtures and displays since 1925.

Econoco’s garment rack weighs 25.8 pounds and it is made of steel. It has a hang rail with 1-1/4″ round tubing and measures 60 1/2″ long. At 34 x 9 x 4.5 inches it also includes four casters and has a z-base with parts that bolt together for additional stability. Ideal for use in showrooms and warehouses this commercial garment rack is quite easy to assemble.

Commercial Garment Rack (Z Rack) – Rolling Clothes Rack, Z Rack With KD Construction

Buy on Amazon

Simple Houseware Clothing Rack

Runner Up: Simple Houseware’s steel clothing rack comes in a chrome finish, it is collapsible, and easy to move around. The horizontal rod can be extended from 42.5 inches to 66.75 inches and has four heavy duty 3-inch casters for easy mobility. The clothing rack comes in 42.5 x 18 x 62 inches and weighs just one pound. This rack is lightweight and is easily adjustable, so it can be used to hang shirts one minute and then extended to display dresses the next. It is also easy to assemble and take apart. This clothing rack is ideal for any clothing retailer for displaying sweaters, jackets, skirts, shirts and much more.

Simple Houseware Heavy Duty Clothing Garment Rack, Chrome

Buy on Amazon

Whitmor Adjustable 2-Rod Garment Rack

Best Value: Whitmor rolling garment rack comes with adjustable heights and widths which is great for organizing clothing. Weighing 7.16 pounds it is coupled with double hanging space which allows room for hanging pants, sweaters and also has enough room for other items on bottom rack. It comes in 20.13 x 36.25 x 73 inches dimensions and can be assembled without tools. The black epoxy frame and chrome hanging bars can easily blend with your showroom.

Whitmor Adjustable 2-Rod Garment Rack – Rolling Clothes Organizer – Black and Chrome

Buy on Amazon

AmazonBasics Expandable Hanging Metal Garment Rack

AmazonBasics’s expandable metal hanging wardrobe with shelves comes with plastic sleeves and weighs 39.74 pounds. This is a clothing shelf and rack hybrid that comes handy for displaying an assortment of garments. It is easy to adjust the rack to suit your particular needs.

It comes with 10 adjustable-height shelves, with five on each side. For added stability it has four extra-wide leveling feet. It can be expanded to adjustable-width hanging rods that can either be moved up or down in one -inch increments. The unit comes in 57 x 14 x 72 inches dimensions and is offered with a one-year limited warranty

Amazon Basics Expandable Metal Hanging Storage Organizer Rack Wardrobe with Shelves

Buy on Amazon

UDEAR Garment Rack

UDEAR garment rack comes with double-rod design to accommodate double the number of clothes to meet your display and storage needs. The bottom shelf can also hold multiple pairs of shoes while the top rack can hold clothing articles. Made with alloy steel this rack comes in at 43.3 x 21.2 x 59 inches and has a non-slip foot pad that makes the rack sturdier while protecting the floor from being scratched. Weighing 6.16 pounds it is easy to install and remove.

UDEAR Garment Rack Freestanding Hanger Double Pole Multi-Functional Bedroom Clothing Rack, White

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DecoBros Garment Rack

DecoBros garment rack comes in 51” L x 22” W x 60” H inches dimension with four inch casters. Weighing just 16 pounds it can holds up to 250 pounds of load. The horizontal rod can extend from 51 to 75 inches and the frames of the unit are made from industrial-strength steel.

DecoBros Supreme Commercial Grade Double Rail Garment Rolling Rack, Chrome Finish

Buy on Amazon

Honey-Can-Do Height-Adjustable Clothing Rack

Honey-Can-Do’s adjustable rolling clothing rack comes with a steel frame that is sturdy and rust-resistant. This clothes rack has 2.25 x 34 x 6-inch dimension and the height can be adjusted from 40 to 65 inches. The locking swivel casters makes it easy to move around merchandise with ease.

Honey-Can-Do Height-Adjustable Rolling Garment Rack with Shoe Shelf

Buy on Amazon

Types of Clothing Racks

Clothing racks are great for showcasing clothing in a way that’s easy for both shopper and shopkeeper. They help keep garments catch the eye of customers without taking up a great amount of space. Here are some of the types of clothing racks to look out for.

• Two Way and four-way clothing racks: These racks help customers to see the entire front of the garment rather than just the shoulders. They are designed in a Waterfall style where the arms allow multiple garments in different colors or styles to be easily seen on two sides. Allowing customers to easily compare how various color options of a given clothing stack against each other. They help to maximize storage and display area and are viewable from just about any side.

• Double Bar Racks: Double bar clothing racks are great for apparel retailers because they help to maximize the amount of inventory on the floor. These racks are designed to hold a large number of garments on two sides. By providing easy and robust displaying options these racks help you to maximize the availability of your offerings without taking up much space.

• Rolling Racks: Provide for easy mobility within the store. They also come in handy during fashion shows or trade fairs. Clothing racks with caster can easily transport merchandise around the shop, or from one place to another, making them perfect for stores that change layouts on a regular basis..

• Circle or spiral Racks: They help to showcase as much merchandise on the sales floor and come in various sizes. These are ideal in retail to showcase garments in an elegant manner with a bit more style than a regular straight bar rack.

• Shelf-Rack Combo: These help to show customers a complete repertoire of outfits. They not only facilitate sales of numerous products by making it easy for customers to put together an ensemble but also by placing everything together.

Clothing Racks Benefits

Given the fact that clothing racks come in various shapes and capacities, their main purpose is to hold and display items. Their applications include sales, promotions and creating experiences. Additional benefits of clothing racks include:

• Add Dimension: A benefit of clothing racks is adding dimensions and volume to your store. Not all display racks should be the same height, size or shape. Play with heights and widths to show the full range of your offerings. This will help create a visually appealing ambiance to attract interest and encourage sales.
• Create a great experience: Clothing racks can play a role on how customers experience your store. By creating an experience, you can draw attention to foot traffic using your creativity.
• Increase product bundling: Clothing racks provide a sense of organization and can be crucial for customer experiences. You can use them to display products together that complement each other to further boost sales. Different racks allow different items to be displayed at the same time.
• Promotions: Clothing racks can play an important role in promotions. They can help feature items that you want to promote so they can stand out. You can also boost your promotions by incorporating signage on these racks for added effect.
• Set the Tone: Because of the image you want to portray for your business there are different styles, colors and sizes of racks that can align with your store’s needs. The clothing rack you choose to use can add to the ambiance that can resonate with your customers and consistently promote a recognizable brand.

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Images: Amazon.com

Scaling content sounds easy, doesn’t it? Just write more content more frequently. 

If only it was as straightforward as that.

The art of scaling content isn’t to simply increase the amount of content, but to scale the impact of that content — more visitors, more clicks, more conversions. Like a snowball rolling down a hill gathering snow, you want to attract as much attention as possible. But if your snowball is rolling too fast, nothing sticks.

To build brand awareness and increase your customer base by scaling content, you need to strategically plan your efforts. Otherwise, you’ll spend hours creating reams of content that doesn’t hit the mark. So, how do you create more content without compromising value?

Check out these tips on how to scale your content production without dropping quality.

Why scale content production? 

61% of companies claim content generates leads and over half of B2B businesses agree that branded content boosts sales. In other words, if you want more sales, you need more content. By scaling content, you open doors to new avenues of lead generation by increasing the visibility of your brand. 

High-quality content is optimized for popular search engine search terms, bringing your content further up search engine results pages (SERP). When scaling content, the trick is to reach the top Google spot for as many relevant search terms as possible. The more search terms you rank highly for, the greater your brand’s visibility. In turn, you’ll see a growth in lead generation. 

But, scaling content without a plan can lead to a severe dip in quality. Without robust processes to ensure high quality and punctual delivery, you’ll struggle to get content out on time that connects with your audience. Make sure you’re employing strict procedures to scale content without dropping quality. 

How to Scale Content: A step-by-step walkthrough 

If you don’t scale your content in a systematic fashion, the quality of your content will suffer. Follow these steps to scale your content without sacrificing quality. 

1. Create a robust SEO content marketing strategy

The best way to scale branded content is to give the audience what they want. The best way to know what they want is to understand the trends and issues in your industry. To get an idea of the trends in your industry, you need to analyze current search patterns.

This is a two-step process:

1. Perform an SEO audit + backlink analysis
2. Perform a SERP analysis

How to perform an SEO audit

Enter your website into SEO audit tools such as:

• Ahrefs
• Ubersuggest
• Woorank
• SEOrush

An SEO audit will show you your top-performing keywords and related keywords. 

How to Perform a SERP Analysis

A SERP analysis shows you the top results for your focus keywords so you can see the types of content people are searching for. Identify the top keywords from your SEO audit and type these into Google one at a time. Note the types of content that Google returns as this is the type of value your content should add to the industry.

By targeting these keywords, you accomplish two things: 

1. You create relevant content that captures your target audience. 
2. You simultaneously build a robust SEO content marketing strategy to increase your visibility for these keywords in Google. 

Keep in mind that your content should appeal to humans first. That’s why 60% of organizations prioritize customers’ informational needs over promotional content marketing. So, make sure you’re focusing SEO content on solving problems not selling products.

2. Plan Content Clusters

Your content structure should show in-depth expertise in your field. This architecture should also provide a map for Google to quickly search your site to rank it.

Over 55% of content marketers use a pillar and cluster content strategy to achieve this. Pillar articles are long topic guides that solve industry-specific issues. These articles should be between 2,000–4,000 words. Within these articles, link to shorter subsidiary articles, known as cluster content, that explain the sub-topics in depth. 

Using this structure as a guide, it’s easier to scale the volume of content as you know which topics to tackle next. Equally, the internal linking between your articles scales the quality of the content by enhancing SEO. The knack to a killer cluster strategy is to build a connected architecture, so the more links the better. Almost a quarter of content marketers use over 30 links per article. 

3. Structure your Content Library to Scale

Quality is important. But so is quantity and regularity.

Posting 16+ blogs per month leads to 3.5x more traffic than posting less than 4 blogs a month. To build content volume without dropping quality, plan to produce content in bulk for each sub-category. Choose four key topics and add five pieces of content to each per month. Try adding a pillar article, a cluster blog, a video, an infographic, and a podcast, for example. 

The sleep guide, Sleep Junkie, does this by categorizing content by the problems it solves. 

4. Organize your Content Creation Process

Plan your end-to-end content process to create an actionable content calendar. This will keep you on track.

It should look something like this:

1. Plan
2. Outline
3. Draft
4. Edit
5. Optimize
6. Upload
7. Schedule/Release
8. Analyze performance (SEO rankings, visitors, click-through rates, etc)

To keep the content creation process on schedule, you can use content creation and workflow tools. Consider a tool like Trello or Asana to organize your content creation process. Use content tools to plan and organize content, standardize practices, assign tasks, and streamline content creation. That way, it’s easy to identify and fix bottlenecks in the content scaling process in real-time.

5. Hire a Content Team

To scale quickly, outsource to content writing professionals. Let’s be honest, 53% of companies admit they need an SEO writer and 63% of marketers admit that interpreting marketing analytics is tough.

By outsourcing to a content team, you’ll save time and money. Top content writers are experienced at interpreting content analytics to produce high-quality content fast, so you’ll get epic ROI.

Just look at web optimization agency, Crazyegg. After hiring a professional content team, Crazyegg now has 337K+ organic keywords, a Domain Authority score of 90, 2.8 million backlinks, and 440K+ monthly organic visitors!

6. Diversify Content Production

Think beyond blogs — adding more written content isn’t the only way to scale your content production.

For example, why not try supporting written content with video? Video content is highly shareable on social media, therefore it can be recycled across multiple platforms to scale its impact and reach. You can hire a video designer, enabling you to scale your content without overloading your content writers. That way you’ll not only be producing more content, but you’ll be producing more diversified content that reaches different types of audiences. After all, not everyone’s a reader.

Not only that, but video content gets the point across simply; without the need for lots of written text. This means you can scale up your message in a more succinct and professional way.

7. Create Multilingual Content 

Scale content by translating existing branded content so it reaches an international target audience. This enables you to penetrate different search engines and scale a global link-building strategy.

Consider these statistics:

• 40% of consumers won’t buy products in other languages
• 65% of people prefer content in their native language
• 73% want to see reviews in their native language

Doesn’t it make sense, then, to scale content by creating multilingual articles, videos, images, and so on. That’s how Shutterstock reached over 170 countries with its “Creative Trends” infographic. By making the graphic available in 20 languages, the image was shared all over the globe.

Be aware of cultural idioms and slang when producing articles for multilingual purposes. Many phrases don’t directly translate, so make sure you hire a professional translator when scaling content production across multiple languages.

8. Streamline your Content Release Process

Don’t let your content bottleneck at liftoff. Around half of companies use a content management system to organize content but these tools don’t always help when it comes to migrating content.

So much time is wasted uploading and fiddling around with formatting. Use tools that streamline the content release process by helping you check content quality, upload content, and schedule it easily.

Use content tools that aid:

• Keyword analysis (Marketmuse, Moz, Ahrefs)
• Spelling and grammar (Grammarly, Writer)
• Plagiarism (Duplichecker, Quetext)
• Content migration (Wordable)
• Content scheduling (CoSchedule, Hootsuite)

Conclusion 

Now you have a bunch of top tips to scale your content production without harming quality, it’s time to put these strategies into action.

Remember that strategizing and planning will help speed up content creation later. Use content technologies to help you execute on time.

Image: Depositphotos.com