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Pros and Cons of Working With Your Partner

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How good is it to do business with your better half? We tell you the good and the bad.

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


More and more couples decide to go into business together. But how good is it to work with your better half? Carol Roth, an Entrepreneur contributor who worked with her husband for more than 10 years, shares her experience. Here are some ups and downs of starting a business with your partner:

Infographic: Andrés Gras

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Best Countertop Display Units for Business

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Countertop displays organize a collection of items for your customers to browse and make selections. Be they brochures magazines, jewelry, or any item of interest they help boost visibility and sales.

By placing them near checkout counters, they increase the chances of customers making additional purchases. They entice customers to make those last-minute purchases thus improving your bottom line. Countertop displays can also help increase brand awareness by highlighting the main features of the products that are being displayed. This can help reinforce your brand online and offline.

Countertop displays come in a wide range of form factors and materials, and only you can decide which one will best suit your business. If you are you searching for countertop displays here are a small number of styles and materials to give you an idea of what is available.

Best Countertop Displays

 

MOOCA Showcase Rotating Acrylic Display

MOOCA Lockable Showcase Rotating Acrylic Display Stand with 4 Removable Shelves

Top Pick: A key feature in a good countertop display is simplicity. The MOOCA rotating acrylic display is easy to use and it clearly shows your product. The display has four levels with removable shelves so you can place small and large items in it.

You can store and display jewelry, watches, glasses, collectibles and more. Overall, the unit is 13 1/2″W x 7 3/8″D x 17 3/8″H and it has key lock.

MOOCA Lockable Showcase Rotating Acrylic Display Stand with 4 Removable Shelves

Buy on Amazon

 

MyGift 4-Tier Industrial Designed Display

MyGift 4-Tier Industrial Designed Weathered Gray Wood and Metal Pedestal Jewelry Organizer Display Riser Stand

Runner Up: This 4-tier display takes a different approach to showcasing products. The weathered gray wood on a black metal base provides a great spot for jewelry, glasses, electronics, curios, collectibles, and other items. Each riser is at a different height to provide a different angle for each product.

Overall, it is 5.8 H × 8.7 W × 8.7 L inches and each platform is 2.36 H to 5.8 H × 4.3 W × 4.3 L inches weighing in at two pounds.

MyGift 4-Tier Industrial Designed Weathered Gray Wood and Metal Pedestal Jewelry Organizer Display Riser Stand

Buy on Amazon

 

Mind Reader SNACKCAR

Mind Reader SNACKCAR Supreme Snack organizer

Best Value: Mind Reader SNACKCAR is a two-tiered, 3600carousel snack display that allows users to browse through an assortment of snacks and then pick their favorite. Made with plastic this unit comes in at 14 x 14. 5 inches and offers 12 slots on top and large open bottom for convenience.

Weighing just three pounds this is a perfect countertop for small spaces and can allow users to stack almost anything. This includes disposable coffee and teacups, lids, utensils, chips, protein bars, single-serve coffee pods, and much more.

Mind Reader SNACKCAR Supreme Snack organizer, 14 x 14.5 Round, Black

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MyGift Decorative Clear Glass & Brass Countertop Display

MyGift Decorative Clear Glass & Brass Metal Frame 6 Compartment Jewelry Shadow Box/Counter Top Display Case

This countertop display box provides a different approach to showcasing your products. The brass and glass construction has 6 separate cubes in which you can put your items. And the hinged top lid comes with a latch and a metal chain to keep the lid from swinging back too far.

The clear glass and brass metal design can complement a wide range of decors to showcase jewelry, antiques, collectibles and more. The approximate dimensions are 2.25 H x 9.0 W x 6.25 D inches and weighs 2.29 pounds.

MyGift Decorative Clear Glass & Brass Metal Frame 6 Compartment Jewelry Shadow Box/Countertop Display Case

Buy on Amazon

 

Masqudo Acrylic Display Stands

Masqudo Acrylic Display Stands 2 in 1 Usage Acrylic Riser Display Shelf for Amiibo Funko POP Figures Cupcakes Stand for Cabinet Countertops Table

The Masqudo acrylic display stand is a simple yet effective riser countertop display shelf. You can use the 2 in 1 stand as a three or four-tier display to maximize your countertop space. This design allows you to place almost any small item you want your customers to quickly see and purchase in your store.

The display comes in at 12×9 inches and weighs at 3.9 pounds. And you don’t need any tools to put it together. Best of all, the company provides a zero-risk, 90 days, 100% satisfaction guarantee.

Masqudo Acrylic Display Stands 2 in 1 Usage Acrylic Riser Display Shelf for Amiibo Funko POP Figures Cupcakes Stand for Cabinet Countertops Table

Buy on Amazon

 

Countertop Spinner Rack Display Stand

Display Stand 2 Tier, 3 Tier Counter Top Spinner Rack

This is a classic countertop spinner rack display with three tiers. This is yet another simple design that can hold a range of items. From jewelry to chips, masks, memory cards and so much more. It is easy to assemble, adjust the height, and doesn’t take too much space on your countertop.

It comes in at 2.5 pounds and you can adjust the height up to 20.8 inches. And the silver mirror finish allows it to fit almost any store decor.

Display Stand 2 Tier/3 Tier Countertop Spinner Rack Silver Metal for Malls, Showroom, Retail Store

Buy on Amazon

 

FixtureDisplays Wire Rack for Countertop

FixtureDisplays 23.0-Inch x 23.0-Inch x 13.3-Inch Wire Rack for Countertop Use with 3 Open Shelves

This is another no-nonsense wire rack countertop display that serves multiple uses. Whether you run a convenience store, restaurant, auto parts, or computer store, this display stand can accommodate virtually every industry to showcase products. You can use it to display everything from books to magazines, and newspapers to candy, chips, other snacks, and many other items your store sales.

At eight pounds and 23 x 23 x 13.3 inches, this metal stand is sturdy and you can remove the shelves to create more space for larger items.

FixtureDisplays Wire Rack for Countertop Use with 3 Open Shelves

Buy on Amazon

 

What to Look for in Countertop Displays

The purpose of countertop displays is to help capture the attention of customers and prospects. They are ideal for those grab-n-go Point of Purchase (POP) displays that sit on counters in check-out areas. And this will help you to tap into impulse shoppers or those consumers who can’t resist grabbing items while in line.

They are also equally important for customer service counters. With these displays, you can put up your brochures and marketing collateral for prospects to get more literature and information about your products and services. While shopping for displays look for the following:

  • Easy to assemble and use: Your displays should not require complicated instructions. They should not give you headaches in terms of deciding on the right screwdrivers, hammers, drill bits, and so on. If you plan on using your displays in multiple locations, complicated assemblies can be difficult. They should also be easily cleaned and managed.
  • Size: When you purchase your displays, you need to make sure you actually have sufficient space for them in your store or office.
  • Should stand out: The purpose of countertops is to make sure that what you are showcasing capture the attention of prospects and customers. The color and design of your displays should be in keeping with your desired image while also standing out from competing products.
  • Sturdy: It is important that your displays can hold your products without falling apart. This is because customers will be handling it a lot. They should be designed with that in mind.
  • Return policy: Make sure to check that the supplier has a no-hassle return policy. If the display does not meet your needs ask whether they come with a return policy.

Benefits of Countertop Displays

  • Boosts Brand: Custom display stands can help boost your brand in many ways. Countertop displays strategically placed in front of the customer or visitor help the brand stay on the minds of the customer. Because these displays are so versatile, you can easily reconfigure your graphics and marketing message, creating a specific display for each audience you are trying to reach. They are more visible and are an ideal marketing tool that work 24/7.
  • Convenience: Your sales tactic should be grounded on providing convenience for your customers. You do not need to place additional obstacles for your customers to find your product. The reasoning is simple, if customers can get your product with relative ease, they buy.
  • Customization: When you use different materials for your display stands, they stand out. By using the right color, design, and signage, it will help your placements rise above the competition. This allows you to align your displays with the particular needs of your image and the stores and outlets will be happy to use your display as a showcase.
  • Increase Revenue: Business is all about increasing revenues, and display stands for retail can play a role in how people buy. They help to boost in-store purchases thus putting you in a better position to capitalize on additional sales.
  • Low investment: Displays come with a relatively low price tag and can potentially bring more revenue. Compared to advertisements and sales associates that have to stand around all day and offer literature and insights into your product, the cost of retail displays is a real bargain.

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Images: Amazon.com

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5 recommendations to strengthen the relationship with your buyers

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7 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


The COVID-19 pandemic caused radical changes in consumer habits. Confinement measures, restrictions imposed on the commercial sector and people’s concern for their health, accelerated the adoption of online shopping and triggered new processes in decision-making by consumers.

Facebook IQ, the area of the company dedicated to market knowledge, prepared the study The future of purchases was anticipated , on the prospects for retail, with the purpose of understanding the changes and building a bridge between the current uncertainty with the future opportunities.

From this document, Adriana Peón, commercial director of eCommerce, Retail and Financial Services at Facebook , shares five recommendations for businesses that can help them successfully meet the needs of consumers in 2021.

1. Adapt shopping experiences to meet new consumer expectations

Image: Clay Banks via Unsplash

While price is still the most important factor when deciding where to buy, it is also true that throughout 2020 people have reassessed their expectations and taken additional factors into consideration when buying. For example, security is essential to physically go to a store; 71% of consumers worldwide say that a safe environment in the store is very important. For online shopping, reliability has become essential, with 70% of consumers saying that it is important that the products they want are available.

In this context, the recommendation is that businesses adapt the shopping experiences, both in physical stores and online, to comply with security measures and inventory reliability to increase the probability of completing the purchase process.

2. Reduce the friction of in-store and online purchases

Image: Brooke Lark via Unsplash

People expect a quick and easy shopping experience. When they must take unnecessary steps or experience delays or barriers, the likelihood that they will abandon the process increases. The pandemic increased the possibility of additional friction by having increased both the risks and the intolerance of consumers towards them.

These barriers extend both for physical stores and online. For example, 38% of global consumers say they have experienced time risks (for example, long lines to pay and difficulty finding products) while shopping in the store and 54% say they have experienced functional risks (items out of stock or lack of information about products) while shopping online.

Reducing friction both in store and online should become a central objective for business. Minimizing waiting times and guaranteeing information and product availability, as well as a smooth payment experience , will build trust in consumers and help convert them into frequent customers.

3. Focus on both the transactional and the experimental

Image: Patrick Tomasso via Unsplash

Traditionally, face-to-face shopping has been considered an experience, that is, if you want to see and feel a product, you go to the store. While electronic commerce has been classified as a mere transaction. The pandemic has blurred these distinctions and even reversed the roles of both channels. More and more people want in-person shopping to be efficient and e-commerce to be immersive. In fact, 63% of online consumers globally agreed with the statement: “I would like to virtually try the products on from the comfort of my home.”

Technologies such as virtual reality, augmented reality, and live commerce can serve as substitutes for in-store experiences to build trust. The first two reduce the gap between the online and offline worlds by allowing products to be represented digitally in physical spaces, while live commerce allows people to make purchases during live broadcasts of tutorials and product demonstrations, which motivates consumers to complete the purchase.

4. Seek to reach both local buyers and the rest of the world

Image: Veronika Koroleva via Unsplash

Many consumers have tried to help businesses in their communities: two out of three people say they have taken some action to support a local business, either by making purchases or promoting it on social media. At the same time, global online sales increased 21% during the first half of 2020, compared to the same period of 2019, as buyers searched for product availability and better prices.

It is clear that consumers do not limit their purchases to one geographic area and are increasingly looking for the products they need both locally and globally. Companies can follow suit and seek to meet the needs of buyers in their own communities and in potential new markets.

Thanks to technology today it is much easier to connect with people who are in a different location. However, it is important to recognize the relevance of localized marketing, for example tailoring the language of advertising and information based on location or customer preferences. In addition, it is also key to try to create a seamless shopping experience throughout the journey, showing details of the purchase, as well as offering reliable payment platforms and various options for shipping.

5. Build loyalty with a multifaceted strategy

Image: Micheile Henderson via Unsplash

More than 60% of consumers globally say they have tried a new brand since the start of the pandemic, while 58% say they have tried a new online shopping platform.1 This diversification has contributed to eroding loyalty and customers. Consumers themselves report feeling less loyal to both physical stores and online shopping platforms.

In addition to the importance of price, additional factors now intervene such as availability (for example, inventory), accessibility (for example, communication channels), attributes (for example, environmental practices), actions (for example , omnichannel experiences), altruism (for example, the response to COVID-19) and safeguards (for example, security measures).

Earning loyalty in 2021 will not be an easy task. However, it is possible to achieve this consistently by developing a multifaceted strategy that responds to the factors that have traditionally influenced decision-making, as well as those that have become more relevant since the pandemic.

“Certainly, businesses cannot afford to stop and wait for things to be as they were before, but must look to transform shopping experiences to make them even more convenient and easy. The great advantage is that today there are technologies available to any person or company that make it easier to evolve and create new business opportunities ”, said Adriana Peón.

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Typography Design Trends for 2021

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Typography is an essential part of the messaging you want to convey and enhance the brand of your business. With the right fonts, you can evoke emotion or express an idea by either using it in headlines, body text or even your logo.

Fonts like comic sans provide a semblance of playfulness and youthfulness while sans-serifs help to capture attention and bring to notice something that feels important. The Typography Design Trends 2021 infographic from The Word Counter, offers a great insight into the top eight typography trends for 2021.

Eight Typography Design Trends for 2021

Serif Fonts

The timeless Serif fonts appear to be back in vogue in 2021, however, there is a slight twist. With a juxtaposition of slim and bold elements, serif fonts are back in style with beauty and direct to consumer brands by offering a soft artsy feel that can be applied across many industries.

Outline Fonts

Outline fonts which are fonts often used in headers, ads or websites continue to ride the popularity wave going into 2020 for logo or branding projects. The transparency is extra powerful when aligned next to bold which is great for making a statement evoking confidence and expression.

Evolved Brutalist Fonts

Brutalist can help you create visual tension and a break from standard web design. Evoking a 90s retro loom, the brutalist font has been gaining popularity in the design world from architecture to pieces of furniture, materials, and color palettes offering a refined and evolved feel.

Text Layering with Other Elements

Taking inspiration from the Photoshop hack of arranging the text and images in a layered way can help copy pop. The arrangement helps to draw attention both to the focal point and the text or the image helping users to focus on the words a little more.  The trend of text layering with other elements like images and illustrations will continue well into 2021.

Text-image Blending

Text-image blending is where the text becomes meshed with the image itself and the two become one. This is yet another technique to capture attention where instead of combining layers of text and images, making viewers wonder where the photo ends and the typography begins. This helps give your design the opportunity to get people to pay attention.

New Psychedelic

This retro throwback to groovy colors blended with a modern twist. Evoking the styles of the 1960s and 1970s new psychedelic pays tribute to those care-free vibes now long gone. You can use this font to create amazing logos, banners, stickers, cards, and posters.

Bold Modern Serif Fonts

The classic Serif fonts continue to be popular and have a lot of variations to help you coy or design look clean with a modern minimalist feel. This font is used by Spline, Orto, and Pizza Pizza.

Cyberpunk & Vaporware

This is also a tribute to times long gone and takes inspiration from the 1980s era. By evoking shared relationship technology such as computers, video games, and 1980s pop aesthetic come together to create a mesmerizing feel. It is an aesthetic design that is popular on social media, posters, or editorial design, thanks to its retro neon aesthetic colors and cool gradients.

Typography and Your Brand

The first thing a person sees about your brand, in most cases, is the name. And the typography you use will, for better or worse, influence how they feel about your brand. The right font and color will greatly influence how they continue to interact with your company.

Knowing what fonts are trending can help you choose the typography people like and are using. Take a look at the infographic from The Word Counter below for more details.

Image: The Word Counter

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IKEA will open a store in Puebla, this would be its second branch in Mexico

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The multinational furniture company unveiled its new store located in the Vía San Ángel shopping center, in Puebla, which will start operations in the first half of 2022.


2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


IKEA is the chain of furniture, accessories and solutions focused on the home , now it announced that its second store in Mexico will be located in Puebla , in the Vía San Ángel shopping center.

This Friday, IKEA reported through Twitter that “its dream of reaching more homes is coming true”, since from the first half of the following year it will reach that state.

In the message of his publication IKEA.MX he expressed, “We are very excited because little by little our dream of reaching more homes is coming true and today we can say Hej! mole, cemitas and sweet potatoes; because from the first semester of 2022, Puebla will be the home of our second store! ”

Image: @mx_ikea via Twitter

The Swedish company planned to open its first store located in Mexico City in the fall of last year. However, due to the pandemic, this date was moved to the first quarter of 2021. It is worth mentioning that in October of the previous year they launched their e-commerce site in order to start serving their consumers. Its online store has 16 categories and deliveries only in Mexico City and some municipalities in the State of Mexico.

According to the furniture multinational, IKEA , there are already a total of 422 stores in more than 50 markets worldwide.

Image: Depositphotos.com

To learn more: IKEA launches its online store in Mexico



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Hone Your Email Marketing Writing with Zoho’s Free Webinar

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Email Marketing Writing with Zoho

According to HubSpot, There are almost 4 billion daily email users. And 99% of consumers check their email every day and it is the preferred way of getting an update from a brand. So it goes without saying, being able to write a writing an impactful email marketing copy is extremely important.

ZOHO is holding a free webinar titled, Email Marketing Basics: Writing Effective Copy, that will show you the tips and tricks to write a better email for your marketing campaign.

In this webinar, you will learn how to establish your brand’s voice, hone in on your goals, and get some campaign ideas. And once you get these skills under your belt, you can continue to further your email expertise with the next three webinars ZOHO will be holding in the month of February.

The first one, Email Marketing Basics: Writing Effective Copy, will be on February 10, 2021, from 12:00 PM to 1:00 PM EST.  All you need to join the session is to have the latest version of Chrome, Firefox, or Opera browsers.

Click the red button and register now.

Register Now

Featured Events, Contests and Awards

Women in Cloud Summit 2021Women in Cloud Summit 2021
January 28, 2021, Online

The Women in Cloud Summit is a three-day, life-changing event for women tech entrepreneurs, corporate and community leaders, policymakers, and allies from around the globe. Women are key drivers of economic growth, and the Summit strives to change the industry narrative by creating economic access for women in the cloud economy. Summit attendees will hear from inspirational speakers, connect and communicate with industry leaders and experts, and network with other community members and entrepreneurs. Join us virtually from January 28-30, 2021.

Email Marketing Basics Webinar: Writing Effective CopyEmail Marketing Basics Webinar: Writing Effective Copy
February 10, 2021, Online

Want to write impactful email marketing copy that utilizes your unique voice? Join this webinar for tips and tricks! Learn how to establish your brand’s voice, hone in on your goals, and get some campaign ideas.

WEBINAR: Email Marketing Basics: Building and Maintaining Your ListWEBINAR: Email Marketing Basics: Building and Maintaining Your List
February 17, 2021, Online

Learn how to build, segment, and nurture your email lists in order to improve engagement and retain quality campaign subscribers. In this webinar you will also gain a better understanding of GDPR, avoiding spam filters, and the importance of keeping your lists clean.

WEBINAR: Email Marketing Basics: Automating and Monitoring Your CampaignsWEBINAR: Email Marketing Basics: Automating and Monitoring Your Campaigns
February 24, 2021, Online

Learn how to build, segment, and nurture your email lists in order to improve engagement and retain quality campaign subscribers. In this webinar you will also gain a better understanding of GDPR, avoiding spam filters, and the importance of keeping your lists clean.

Email Marketing Basics Webinar: Automating and Monitoring Your ListsEmail Marketing Basics Webinar: Automating and Monitoring Your Lists
February 24, 2021, Online

Learn how to create automated email marketing campaigns to streamline your customer acquisition process. You’ll also learn about managing your sender reputation score, as well as key email marketing metrics to track to make sure your emails are performing as well as they can.

WEBINAR: What Business Structure is Right for You?WEBINAR: What Business Structure is Right for You?
April 28, 2021, Online

Picking a business structure is usually the first big legal decision for a new business owner and one of the most confusing. However confusing, it is an essential step to protecting your personal assets from any liabilities of the company. In this webinar, Nellie Akalp CEO of CorpNet.com, will share insight on business entities to help guide you to the best decision for your new venture.

WEBINAR: Best State to IncorporateWEBINAR: Best State to Incorporate
July 28, 2021, Online

Some say Delaware, others say Nevada while someone else may say your home state. What is the best state to register a business in? What if your business is expanding into new territory? At what point should you Foreign Qualify? Nellie Akalp, CEO of CorpNet.com, will go in-depth to answer these questions and more in this webinar.

WEBINAR: Steps to Start Your BusinessWEBINAR: Steps to Start Your Business
October 20, 2021, Online

Starting a business can be an exhilarating time, where everything seems full of potential and purpose. But navigating the logistics of launching a business can be daunting. In this webinar Nellie Akalp, CEO of CorpNet.com, will outline the steps necessary to legally start a business and get up and running on the right foot.

More Events

  • Talent Acquisition Week | VIRTUAL
    January 25, 2021, Online
  • Claire Wasserman & Her Father, Steve Wasserman: ‘Ladies Get Paid’
    January 25, 2021, Online
  • neXco National New Chapter Info Session – Montgomery County, MD
    February 5, 2021, Online
  • Rail Cybersecurity Summit USA
    February 9, 2021, Online
  • neXco National Presents B2B Speed Networking
    February 9, 2021, Online
  • ProductWorld 2021
    February 17, 2021, Online
  • 5th Advancing Project Controls Summit 2021
    February 22, 2021, Online
  • Free Thought Leadership Webinar!
    February 22, 2021, Online
  • Employee Wellness Summit
    February 24, 2021, Online
  • Social Media Strategies Summit | Virtual Conference
    February 25, 2021, Online
  • Chief Data and Analytics Officers, Financial Services: Live 2021
    March 2, 2021, Online
  • Digital Marketing World Forum – North America Online 2021
    March 24, 2021, Online
  • Power BI in 2021
    April 1, 2021, Online
  • HR Benefits Conference, April 2021
    April 7, 2021, Las Vegas, NV
  • TECHSPO New York 2021 Technology Expo (Internet ~ Mobile ~ AdTech ~ MarTech ~ SaaS)
    April 15, 2021, Online
  • DigiMarCon Mid-Atlantic 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    April 26, 2021, Philadelphia, PA
  • DigiMarCon At Home 2021 – Digital Marketing, Media and Advertising Conference
    April 28, 2021, Online
  • Sitecore CMS in 2021
    May 1, 2021, Online
  • DevOps Engineer in 2021
    May 1, 2021, Online
  • DigiMarCon New England 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    May 6, 2021, Boston, MA

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos.com

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Start with Nestlé

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In partnership with entrepreneurs, Nestlé ventures into the food service operation with its leading brand in condensed milk.


4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Nestlé wants to sweeten the lives of Mexicans more and that is why it is committed to a new business model through its leading brand in condensed milk. With this, it supports entrepreneurs so that in society they create Kioscos La Lechera and thereby make their businesses grow.

This new concept will be operated by the business owners and they will carry the brand’s concept with a menu specially prepared with the portfolio of products that have made La Lechera tradition.

In an interview with Entrepreneur , Marcelo Citriágulo, VP of Nestlé professionals, said that this is a creation of shared value. The entrepreneurs will receive training and tips to make the best sweet recipes and offer them to their consumers.

“It is not a franchise”, clarified the manager. It is a space where food and drinks “made with La Lechera” will be sold. In this way, the brand will share its image with the entrepreneurs, who will become allies of Nestlé and who will have the responsibility of directing the operation of products and services, but with the support and expertise in terms of the dessert recipes to offer. with Nestlé products.

In this sense, a kiosk could be named after Laura Desserts made with La Lechera, Citrangulo said.

Requirements

Entrepreneurs must have a consumption center or space already established to start this great opportunity with the brand. “Nestlé will be in charge of giving the concept to the place, from the branding and operational expertise according to the offer, to the menu prepared with all the products of the portfolio we have,” Citrangulo specified.

In the Kiosk, for example, Nescafé drinks may be sold and raw material exclusivity must be available, said the interviewee.

“We are always going to support entrepreneurs. We want to support them as strategic allies and make it a success. We are going to share all the knowledge, ”he insisted.


Depositphotos.com

Internal entrepreneurship

The idea came from the Nestlé Professional team, that is, from a group of internal entrepreneurs who always seek to improve the consumer experience, explained Marcelo. “We are people who always need to think in favor of our clients and consumers; I think it was fantastic in elevating the consumer experience. “

La Lechera is an icon in Mexico, where it has been around for 85 years. Citriangle highlights that it is a brand that stands out for being the only condensed cow’s milk. In addition, it has always been characterized by innovating and seeking to be at the forefront. Proof of this are given by its developments in lactose-free, fat-free, dulce de leche or spreadable options. “Why not innovate at the kiosk now, make it an unforgettable experience and make sure they carry the best recipes?” He says.

Kioscos La Lechera began operating in Brazil, where the idea arose, now it is being replicated in Mexico. The first Kiosk was opened in San Miguel de Allende, in Guanajuato and later in Guadalajara, Jalisco last December.

With this new business model, Nestlé opens its doors so that small and medium-sized companies see them as their allies and expand their businesses.

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Working from Home is Still Work

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4 digital payment trends for 2021

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COVID-19 promoted the adoption of technological models that generate alternatives to the use of physical money and that this new year will be consolidated as a real alternative in people’s daily lives.


6 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


By: BPC Banking Technologies.

  • Retailers went digital, now they must diversify their payment offerings.
  • Payments with QR Code will grow.
  • Voice activated payments will pick up momentum.
  • Contactless payments: COVID-19 will be the great catalyst to digitize the transportation payments infrastructure around the world.

BPC Banking Technologies , a company that offers smart digital solutions and works with banking institutions and neobanks, presented its projections for the digital payments market for 2021.

“It cannot be denied that COVID-19 presented the greatest challenge for cash transactions. The industry has never before seen such a drastic change in payment options with the replacement of cash payments to digital media. Mobile and contactless payments were the protagonists of last year, offering solutions that go beyond the hygiene issue linked to the use of cash ”, comments Santiago Egas, senior vice president and general manager of BPC Banking Technologies.

The adoption of new means of payment allowed people and businesses around the world to access the digital economy. But we are only at the beginning of what will be the reinvention of payment experiences.

Image: Unsplash.

According to BPC Banking Technologies, these will be the four trends that will define the way payments will be made in 2021:

1. Retailers went digital, now they must diversify their payment offerings

Merchants responded very well to the pandemic by moving to e-commerce, but the work is just beginning. Diversification of payment methods will be the crucial step in 2021. As consumers continue to embrace e-commerce, often interacting with merchants they have not purchased from before, we will see growing demand for new digital payment methods. capable of meeting the safety and security concerns of customers.

“The ability to pay on delivery, ‘tokenization’, biometric fingerprint cards, phone-to-phone payments, along with a variety of more traditional card payment options, will help create a landscape where the consumer can take decisions based on convenience, personal preferences and knowing that you are protected against financial fraud, ”explains Egas.

2. Payments with QR Code will grow

In the quest for truly contactless payments during the pandemic, these methods will continue to prove their flexibility, especially in emerging markets, primarily because they are easy to use and inexpensive to implement. For next year, this type of payment is expected to be even easier to use, thanks to integrations with digital wallets.

“Today’s QR code payment solutions require an application that only allows it to be used in one establishment. In developed markets, leveraging popular digital wallets already on consumer smartphones, such as Apple Pay, Samsung Pay, and Google Pay, make them more accessible. Customers will no longer need to download separate applications, but will be able to use their favorite wallet to make a purchase, “says Meyer Saavedra, sales manager and Latin America solutions consultant at BPC Banking Technologies.

3. Voice-activated payments will gain momentum

Although Artificial Intelligence has had important advances in other aspects of life; its application in the world of payments is only beginning to be seen. Voice-activated payments could be used to confirm transactions in other apps, such as food delivery providers. We are seeing how some merchants have integrated purchasing models that are activated by voice.

“Chatbots with speech-to-text and text-to-speech conversion are the functions that have become more accessible to the industry so far, and they will be protagonists of the transformation in the way we make payments within applications. Digital banking applications that offer this function allow their clients to give instructions on transactions and initiate invoice payments using only their voice, ”explains Meyer Saavedra.

4. Contactless payments: COVID-19 will be the great catalyst to digitize the transportation payment infrastructure around the world

COVID-19 has been the catalyst for governments around the world to adopt digital services. This is becoming particularly visible in transportation, where we are beginning to see that individual ticket sales systems with a fragmented approach are already digitizing elements of the infrastructure and being replaced by end-to-end services.

“Its implementation will be seen mainly in the smaller cities of developed countries, as well as in emerging markets, where the use of cash is massive. The benefits of paying with a simple touch will go far beyond maintaining social distancing, as we hope to see a greater willingness of citizens to use cashless payment methods in other settings, ”concludes Santiago Egas.

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Best Eco-Friendly Bubble Wrap Alternatives

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As a business besides making sure your products are shipped safely and on time you can also improve your image by showing you also care about the environment. By investing in eco-friendly packaging, you are showing your customers your sense of social responsibility. As a retailer, one way to instill eco-friendly practices in your business is to limit the use of plastic in your product packaging and shipping materials. This includes offering eco-friendly alternatives to bubble wrap.

Unfortunately, plastic bubble wrap is not a sustainable form of packaging. Not only is it unrecyclable, but it also increases our carbon and environmental footprint. Customers too are more and more concerned about what role they play in the production and sourcing of the products they purchase.

Eco-friendly packaging is mostly made from biodegradable, recycled material to help reduce waste and encourage conservation. Their manufacturing process is also efficient, further reducing the negative impact on the environment.

From recyclable plastics to biodegradable materials, there is seemingly no end to the options available to the environmentally-conscious business. Here are seven options your business can consider when it comes to bubble wrap.

 

 Best Eco-Friendly Bubble Wrap Alternatives 

 

Ranpak Ready Roll Geami Protective Paper

Ranpak Ready Roll Geami Protective Paper Cushioning Wrap

Top Pick: If you don’t want plastic at all, Ranpak offers a 100% paper-based, biodegradable and curbside recyclable option. The honeycomb cell design also eliminates the need for tape because they interlock themselves. The roll is made from a combination of kraft and tissue paper and you don’t need scissors to cut it.

The roll can protect glassware, houseware, pottery, electronics, artwork, decorations and more.

Ranpak Ready Roll Geami Protective Paper Cushioning Wrap (Bubble Alternative)

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Realpack Recyclable Antistatic Bubble Wrap

Realpack Recyclable Antistatic Green Eco-Friendly Bubble Wrap

Runner Up: RealPack’s anti-static bubble wrap is ideal for providing your merchandise protection while in transit and keeps packed contents free from damage from electrostatic. The eco-friendly bubble wrap is made from a soft textured polyethylene material and weighs 4.64 pounds. Its sealed air bubbles offer cushioning and shockproof features. The bubble wrap comes in green color and comes in 27.95 x 20.08 x 20.08-inch dimensions.

Realpack Recyclable Antistatic Green Eco-Friendly Bubble Wrap

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EcoBox Cushion Bubble Wrap

EcoBox 24-Inch x 300-Feet Biodegradable Bubble Cushion Wrap

Best Value: EcoBox offers a biodegradable bubble wrap with a 125 feet long and 12-inch wide roll. This bubble wrap comes in blue and contains a special formula called d2W which causes the bubble wrap to breakdown after you throw it away and it is in a landfill. The bubble wrapper’s air-filled protect from jostles and jerks, keeping fragile items safe from damage while in transit or storage. Weighing 2.25 pounds it comes with 1/2-Inch bubbles and is perforated every one foot to guarantee strong protection and ease of use.

EcoBox 24-Inch x 300-Feet Biodegradable Bubble Cushion Wrap with 3/16-Inch-Tall Bubbles

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KTOB Biodegradable Bubble Envelopes

6x10 100% Biodegradable Bubble Mailers

KTOB’s biodegradable envelope bubble wrap is made of Polybutylene Adipate Terephthalate (PBAT) and modified corn starch. Weighing 1.46 pounds one packet comes with 25 envelopes in 6×10 inches dimensions. The envelopes come with a strong self-adhesive glue for easy packaging which is perfect for packing precious merchandise and more. The envelopes have a shelf life of 12 months and are great for mailing smaller breakables jewelry, make-up, photos, and much more.

100% Biodegradable Bubble Mailers, Compostable Padded Packaging Wrap Envelopes Pouches Eco Friendly Self Seal Bags

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Airsaver Eco Friendly Cushioning Air Pillows

Airsaver Pack 175 Pre-Filled 4

Airsaver’s eco-friendly cushioning air pillows is another green packing solution. Made with Low-Density Polyethylene materials this packaging is 1.2 ml thick and can be reused unless punctured. The air pillows offer vibration protection and cost less than traditional packaging materials. Each package comes with 175 prefilled airbags in 4 x 8-inch dimensions. They are durable yet they also help to reduce shipping costs.

Airsaver Pack 175 Pre-Filled 4″ x 8″ Green Eco-Friendly Cushioning Air Pillows from

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Bubblefast Biodegradable Poly Mailing Bags

Unlined Biodegradable Self-Seal Poly Mailing Bags

Bubblefast’s brown biodegradable poly mailing bags are self-sealing and come in 10 x 13-inch dimensions. This is a packaging solution for items like clothing, documents or other materials that don’t require padding. They come with a tamper-proof peel and water resistance. They are made from polyolefin plastic that is 100% recyclable and bear the green earth-friendly seal.

Unlined Biodegradable Self-Seal Poly Mailing Bags

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RUSPEPA Kraft Paper Poly Envelopes

RUSPEPA Kraft Paper Poly Envelopes Mailer

RUSPEPA’s kraft paper poly envelopes come in 9.3 x 13-inch dimensions with 25 envelopes in one pack. The robust 100% recyclable mailing bags can protect dresses, shirts, documents, and other items during transit. The waterproof envelopes are made from oiled kraft paper which comes with two peel and seal strips, which makes them reusable. This makes them ideal for round trip (two way) fulfillment of samples, replacement parts, exchanges and returns.

RUSPEPA Kraft Paper Poly Envelopes Mailer, Self Seal, 100% Recyclable, Reusable Packaging

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Eco-Friendly Features

Eco-friendly is all about using materials and manufacturing methods that have minimal impact on energy consumption and the environment. This type of packaging is not just about minimizing the amount of wrapping, it also includes package design, processing as well as the entire product lifecycle. Some features to look for when looking for an eco-friendly packaging solution include:

  • Biodegradable:  It is important that the material in the packaging supply is biodegradable and has minimal impact on the environment. Recycled packaging is a great way to extend the life of previously used materials. When deciding on boxes, mailers, or containers it is important to consider using packaging that’s made out of recycled materials. Paper-based packaging is one of the most common examples of recycled packaging.
  • Lower shipping costs: Eco-friendly packaging may require some initial investments upfront to create your sustainable packaging toolbox but they do guarantee good returns in the long run. Look for packaging solutions that are cost-effective and can cut your shipping costs. Light but durable eco-friendly packaging can make a significant impact on shipping freight costs. In addition, using smaller boxes, bags, and containers for your products can also lower your shipping costs.
  • Compatibility with merchandise: Make sure that the packaging materials are a good match for your products. Ask whether your merchandise needs cushioning or is sturdy enough to only require protection from the elements.
  • Multipurpose uses: Besides packaging, look for materials that can have other applications after they have been used for packaging. For example, you can use them as cushioning material.

 

 Types of Eco-friendly Packaging Material

  • Biodegradable plastic: These are available in bulk and are used for making plastic bags, mailing envelopes and other packaging materials. When discarded they can easily decompose and do not linger in perpetuity polluting the environment and are good alternative to traditional plastics.
  • Corn starch: It has plastic-like properties and is a good substitute for plastics. Packages made from corn starch are biodegradable and have a minimal negative impact on the environment. Another advantage of using cornstarch is that it is safe for packaging food items.
  • Mushroom packaging: Is a fairly recent alternative to both bubble wrap and Styrofoam, Mushroom packaging consists of 100% biodegradable and renewable material that can be recycled directly. It resembles foam, is durable as well as being flame resistant. It is completely renewable and biodegradable.
  •  Paper: Paper and cardboard are reusable, easily recyclable, and biodegradable materials. They are safe, cheaply available in the market, and are affordable, as a result, they enjoy great popularity among package manufacturers.

 

Using environmentally friendly products is not difficult. The key is to start with one thing and keep adding more things. If you haven’t started, maybe you can do so with your next purchase of an eco-friendly bubble wrap.

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Images: Amazon

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