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Learn Social Media Best Practices at Upcoming Summit

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social media strategies summit

The pandemic has shown having a digital presence is no longer a luxury for businesses, it is a must. And this means understanding the ecosystem and learning how to make your business thrive in it. One of the things you must learn is social media.

The Social Media Strategies Summit for Small Businesses looks to teach small businesses these valuable skills. The virtual conference will teach businesses best practices in social media marketing to drive revenue and turn followers into customers.

The two-day event will show you how to:

  • Invest in social media marketing,
  • Leverage social media from proven frameworks and replicable templates,
  • Learn to build a social media strategy,
  • Find out the best way to find and target your niche audience online, and much more.

This is going to be a virtual conference held on December 8, 2020. You can attend from anywhere and if you miss anything, you can download the videos within one business day after the event.

Click the red button and register.

Register Now

Featured Events, Contests and Awards

More Events

  • The Investment Summit
    December 3, 2020, Online
  • Social Media Strategies Summit for Small Businesses – Virtual Conference
    December 8, 2020, Online
  • LinkUpConferenceShow
    December 8, 2020, Online
  • VIRTUAL – Beyond 2D: The Rise of Immersive Commerce
    December 9, 2020, Online
  • VIRTUAL – Mind The Gap: Womxn Designing for Womxn
    December 10, 2020, Online
  • DataScience Contest
    January 1, 2021, Online
  • Decoding Future HR 2021
    January 19, 2021, Online
  • Rail Cybersecurity Summit USA
    February 9, 2021, Online
  • 5th Advancing Project Controls Summit 2021
    February 22, 2021, Online
  • Power BI in 2021
    April 1, 2021, Online
  • HR Benefits Conference, April 2021
    April 7, 2021, Las Vegas, NV
  • TECHSPO New York 2021 Technology Expo (Internet ~ Mobile ~ AdTech ~ MarTech ~ SaaS)
    April 15, 2021, Online
  • DigiMarCon Mid-Atlantic 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    April 26, 2021, Philadelphia, PA
  • Sitecore CMS in 2021
    May 1, 2021, Online
  • DevOps Engineer in 2021
    May 1, 2021, Online
  • DigiMarCon New England 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    May 6, 2021, Boston, MA
  • DigiMarCon Canada West 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    May 13, 2021, Vancouver, BC
  • DigiMarCon Canada East 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    May 17, 2021, Montreal, QC
  • DigiMarCon Canada 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    May 20, 2021, Toronto, ON
  • DigiMarCon Canada 2021 – Digital Marketing, Media and Advertising Conference & Exhibition
    May 20, 2021, Toronto, ON

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: socialmediastrategiessummit.com

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10 Charging Accessories You Can Still Get at Black Friday Prices

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4 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Nobody wants to run out of battery when they’re out and about. Entrepreneurs least of all. Your devices are your business, after all, and it’s crucial that they’re always functioning at their best. As such, it’s valuable to have charging accessories on hand to ensure you’re always operating with a full battery. Right now, you can get these devices at Black Friday pricing when you use code BFSAVE20 at checkout.

6-Port Desktop Charging Station

6-Port Desktop Charging Station

Image credit:
Fesco Group

This charging station almost looks like a wireless router, and it does a nearly as essential purpose. The compact design features six USB ports to charge all of your devices. Reducing clutter while providing maximum charging capacity: that’s a win-win.

Get the 6-Port Desktop Charging Station for $16 (Reg. $39) with promo code BFSAVE20.

Aduro Fidget Magnetic Self-Winding MFi Lightning Cable

Aduro Fidget Magnetic Self-Winding MFi Lightning Cable

Image credit:
JBR Solutions

Stop wrestling with tangled cables! This self-winding MFi-Certified Lightning cable gives you a neatly coiled cable whenever you need it. Plus, it doubles as a fidget toy!

Get the Aduro Fidget Magnetic Self-Winding MFi Lightning Cable for $19.20 (Reg. $49) with promo code BFSAVE20.

Aduro Surge Shelf Series Multi-Charging Station

Aduro Surge Shelf Series Multi-Charging Station

Image credit:
JBR Solutions

Charge up to nine devices simultaneously with this powerhouse charging station. It has six outlets and three USB ports built-in, making it the ultimate charging hub for your home. It even comes with an integrated shelf to help you organize the space around it.

Get the Aduro Surge Shelf Series Multi-Charging Station for $20 (Reg. $59) with promo code BFSAVE20.

Chargeworx 4-in-1 Multi-Charging Stand

Chargeworx 4-in-1 Multi-Charging Stand

Image credit:
Chargeworx 4-in-1 Multi-Charging Stand

This simple charging stand will be a great addition to your workspace. The 4-in-1 stand can power a smartphone, AirPods, an Apple Watch, and any Qi-compatible device. Plus, it has a USB port to charge another device via cable.

Get the Chargeworx 4-in-1 Multi-Charging Stand for $24 (Reg. $64) with promo code BFSAVE20.

Rush Charge Max: 3,600mAh Apple Lightning Battery Charger

Rush Charge Max: 3,600mAh Apple Lightning Battery Charger

Image credit:
Rush Charge

Give your Apple Lightning devices a quick boost on the go. The Rush Charge Max offers up to 25 hours of extended use thanks to its 3,600mAh capacity. It’s only about the size of a business card so it will go with you anywhere.

Get the Rush Charge Max: 3,600mAh Apple Lightning Battery Charger for $26.40 (Reg. $33) with promo code BFSAVE20.

Dual USB 10,000mAh Slim Power Bank

Dual USB 10,000mAh Slim Power Bank

Image credit:
Fesco Group

Pack this slim power bank in your bag and you’ll have near-limitless power all day. With dual USB ports, this power bank can charge two devices simultaneously and has enough juice to provide up to 60 additional hours for your smartphone. It’s a must-have for your everyday carry.

Get the Dual USB 10,000mAh Slim Power Bank for $28 (Reg. $79) with promo code BFSAVE20.

Magnetic Power Tiles: 4-in-1 Wireless Charging Station

Magnetic Power Tiles: 4-in-1 Wireless Charging Station

Image credit:
Electronic Avenue

Magnetic Power Tiles is a meeting of innovation and practicality. The magnetic design lets you wirelessly charge a Qi-compatible device, your AirPods, your Apple Watch, and an additional device via a cable without having to worry about anything being shuffled around. It will make a nice, compact addition to your desk.

Get the Magnetic Power Tiles: 4-in-1 Wireless Charging Station for $32 (Reg. $99) with promo code BFSAVE20.

10-Ft Cloth MFi-Certified Lightning Cable: 3-Pack

10-Ft Cloth MFi-Certified Lightning Cable: 3-Pack

Image credit:
Aduro

Make sure you always have a charging cable available with this three-pack. Keep one at home, one in your car, and one in your gym bag and you’ll always have a place to charge up. Plus, these cables are extra long so you can continue using your phone comfortably while it charges.

Get the 10-Ft Cloth MFi-Certified Lightning Cable: 3-Pack for $32 (Reg. $119) with promo code BFSAVE20.

Chargeworx 20,000mAh Power Bank

Chargeworx 20,000mAh Power Bank

Image credit:
Fesco Group

Few portable power banks pack as much power as Chargeworx. This massive-capacity power bank has enough power to fully charge a MacBook Pro and then some. It comes with dual USB ports to charge two devices at once.

Get the Chargeworx 20,000mAh Power Bank for $36 (Reg. $89) with promo code BFSAVE20.

Hudly Invisible Wireless Charger

Hudly Invisible Wireless Charger

Image credit:
Hudly

No, it’s not literally invisible, but it features long-range induction coils that allow it to turn just about any desk or table into a wireless charger from underneath the surface. This Qi-compatible charger gives you the ability to power up and save precious space in your already-cramped working area.

Get the Hudly Invisible Wireless Charger for $56 (Reg. $99) with promo code BFSAVE20.

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Check the most important news of the week

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Find out about the most relevant information in less than five minutes.


3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Video editing: Luis Peagui

Keeping up with the news can be a challenge for every entrepreneur, but with Emprendenews you can find out the most relevant information of the week in less than five minutes.

Do you want to read the notes in depth? Here we leave you the links so that you can click on them and stay aware of what is happening in the national and international entrepreneurial ecosystem.

Image: Snap via Engadget

Parent company Snap is launching Spotlight, a new section of its app that will show user-created videos.

Snap is putting a lot of money into the effort. The company says it will pay a million a day until the end of the year to users who share the most popular clips.

Image: Depositphotos.com

The consumer electronics chain would close its operations in Mexico as of December 31 due to the adverse effect that COVID-19 has had on its business units. This was reported in a press release, which highlights that the brand formally announced its departure from the country to its investors.

Image: Depositphotos.com

In the race for vaccines against COVID-19, the different pharmaceutical companies have already begun to announce the effectiveness of their respective products. Now it was the turn of AstraZeneca, a company that reported that its vaccine, developed in conjunction with the University of Oxford, is 70.4% effective.

Although in preliminary tests the vaccine prevented 70.4% of the volunteers from getting sick, its effectiveness increased to 90% when using half a dose followed by a full one a month later.

Image: Club Atlético Unión via Twitter

Argentine soccer player Diego Armando Maradona would have died this Wednesday, according to a report by the newspaper Clarín in Argentina.

The soccer player would have suffered a cardiorespiratory arrest at his home in the province of Buenos Aires where he had settled after his head operation a few weeks ago.

Image: via Unsplash

The company Reviews.org, dedicated to reviewing all kinds of products and services, needs help choosing the best Christmas film in history. Candidates must be willing to see 25 movies in 25 days for a payment of $ 2,500, that is, about 50 thousand Mexican pesos.



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Lockdowns hit schools, but Maple Bear not only survived, it grew. How do i do it?

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This brand year made its entry to Peru and Colombia this year despite the pandemic. His strategy: Adapt or die.


4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Maintaining constant growth and exceeding any pessimistic forecast was the goal of many businesses and franchises in Mexico and around the world. However, today we know that many did not succeed. What did those who could do? Those who surpassed negative expectations and managed to keep their expansion plans surely have a secret to tell us and what to follow.

One of the franchises that managed to maintain its growth and the opening of new units is Maple Bear , a network of bilingual schools that work under the Canadian model. The company will open four new schools in Mexico by 2021, and this year it entered Peru and Colombia. How do i do it? The key has been the relationship with your franchisees and adapting to the circumstances to maintain your prospecting and closing system.

“In business, one has to recognize that teams are the ones that help to advance, as long as they have a leader who accompanies them and guides them correctly. Training and being up-to-date with everything it requires is what helps a franchisor to generate loyalty with their franchisees ”, explains Mateo Cuadras, director of expansion for Latin America at Maple Bear.

It is not enough to follow up on compliance with the operations manual and all the conditions that the franchise considers, it is necessary to accompany the franchisee in the various processes and, above all, support them in extraordinary situations. And a pandemic like the one we are experiencing is, and none of us was prepared, indeed, we did not even imagine that we could experience something like this.

In addition to anticipating the launch of its digital platform and providing it at no cost to each of its franchisees, so that each Maple Bear school could offer online courses to its students, the brand generated intensive training for both its investors and parents of family and teachers. With this, he not only made sure that the educational model is fully complied with, he also strengthened ties with all his people.

Image: Courtesy Maple Bear

“Our network of franchisees is essential to grow around the world. Thanks to it, we have entered Latin American, European and Asian countries, while the model that characterizes us is spreading. We have to make sure that there is a closeness and a relationship between students and the school, and that our network knows how to promote and boost online enrollment, for example, ”adds Cuadras.

In addition to providing the resources to keep the franchise running, as well as the constant training it offers, the company learned to adapt and even changed in the way of presenting its franchise, since being a network of schools, it is generally he made a tour for investors to see the facilities. Today, these visits are carried out virtually and have been just as successful.

It is worth mentioning that in times of COVID-19 , the monitoring that the corporate makes of its franchises is essential, because they must not only monitor the conditions required by the new normal, but also comply with the government guidelines of each region, the conditions of space and time to be respected, among others. In the case of a school, care becomes even more important for the population that attends.

So, remember, the key to success is teamwork, the ability to adapt and, above all, being a leader who supports his people, because he knows that without them the business can collapse and that is what he least knows. want.

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HEINEKEN México and Universidad Tecmilenio are committed to the development of Mexican talent

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The brewery offers students from all over the country the opportunity to pursue a professional career by providing them with 100% coverage of their tuition at Tecmilenio.


3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


HEINEKEN México has long tablecloths for its 130 years of life and 10 years after having started its Scholarship Program, it reaffirms its commitment to education, by awarding 130 scholarships with a purpose to Tecmilenio, one of the most prestigious educational institutions in the world. country.

Through its national call, the HEINEKEN Mexico Scholarship Program, year after year seeks young students with talent and initiative who already contribute through various actions to the betterment of their community.

Ten years after the creation of the program, HEINEKEN Mexico has awarded more than 400 scholarships to young Mexicans, at universities with educational recognition such as Universidad Tecmilenio, Tec de Monterrey and Yale University.


Depositohotos.com

This time the call is through Tecmilenio, which will receive the 130 young people who join the HEINEKEN Mexico Scholarship Program to prepare them for their professional path. Students from all over the country will be the ones who obtain one of the scholarships that will guarantee them to start and finish their professional studies.

“We are pleased to be part of a program that was born in 2011, as one of our priority initiatives for social responsibility and sustainability,” said Marco Mascarúa, Vice President of Corporate and Legal Affairs at HEINEKEN México. “Generating a social impact on Mexican youth, with opportunities that promote their educational, personal and social development is a source of pride to continue working on it.”

For his part, Juan Arenas Ruiz, Vice-rector of Digital Channels and Business at Universidad Tecmilenio commented, “More than two years ago, HEINEKEN México became a strategic partner to ensure that young people with a very special talent have access to a great education. quality, that, alienated with their Life Purpose, allows them to graduate, influence through positive leadership in any productive sphere in which they decide to venture.

In this regard, Héctor Escamilla, Vice President of Development at Tecnológico de Monterrey, added, “It is a source of pride to collaborate with companies such as HEINEKEN México in the positive transformation of young Mexicans, as well as in educational and research programs.”

Education is one of the main triggers for developing youth talent and creating a more caring society, for this reason HEINEKEN México seeks to reach more students through institutions committed to Mexican talent, and invites more young people to participate in the next year in the HEINEKEN Mexico 2021 Scholarship Program.

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Hey Poppy Brings Scandinavian Design, style and Sustainability Together

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Some products force you to choose between style and sustainability. But Hey Poppy thinks you shouldn’t have to. The shop offers three different types of products: sustainable items, Scandinavian decor, and Healing products. Read about how the company brings them all together in this week’s Small Business Spotlight.

What the Business Does

Offers sustainable home and Healing products.

Co-founder and CEO Abhilasha Singh told Small Business Trends, “Hey Poppy is all about sustainable living, chic Scandinavian interiors, and Healing products such as crystals. Our products are made out of bamboo or cotton that is sourced from Vietnam and Indonesia, we also ethically source crystals for our Healing products from India.”

Business Niche

Mixing sustainability with style.

Singh says, “While doing our research we found that most of the sustainable products weren’t stylish enough. Or if things were stylish then it wasn’t usable enough. So we focus on curating good looking products with better value proposition.”

How the Business Got Started

After a trip through Nordic countries.

Singh explains, “I realized how Nordic regions were sustainable and very much concerned about the environment. And at the same time, their products were very chic. From a simple coaster to full size furniture, designs were simple, materials were sustainable and definitely durable. Given that we are from Asia, a region that does really well when it comes to Rattan and bamboo products, I thought of bringing together the best of both the world. And voila: Hey Poppy was born!”

Biggest Win

Securing the first sale.

Singh says, “Hey Poppy is still relatively new. But as a business owner, I would say my first order was surreal. I am sure it applies to all the business owners. But you really never forget your first order. I remember the excitement that I had while packing the order with all the love and happiness. Till this date I am thankful for the person who gave me my first order. It gave me courage to continue further.”

Biggest Risk

Starting a business during COVID.

Singh says, “Our supply chain was broken, we were unsure of the future, we were using our capital and so forth and so on. It was surely hard for us as a business. But starting a business during a pandemic taught me that if I can survive this then there is no looking back.”

How They’d Spend an Extra $100,000

Expansion.

Singh adds, “Expansion in terms of product category as well as region. Also, we will use a chunk of that money for quicker shipping.”

Team Communication Strategy

A popular chat app.

Singh says, “Believe it or not but most of the major business decisions between me and my employees are done on Whatsapp. What can I say we are millennials like that. *wink*”

Favorite Quote

“Miles to go before I sleep.” – Robert Frost.

* * * * *

Find out more about the Small Biz Spotlight program

Image: Hey Poppy

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Best Commercial Air Fresheners – Small Business Trends

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If you buy something through our links, we may earn money from our affiliate partners. Learn more.

The workplace needs to be fresh and comfortable to achieve optimum levels of productivity. As such, there is a need for fresh air to circulate and remove stale air from the premises to keep both staff and customers healthy.

Besides keeping people upbeat, fresh air helps you think better and increases energy levels. On the other hand, bad odors can cause disruptions in the workforce as well as chase away customers. This also applies to bathrooms, workshops and small confined spaces that can easily trap unpleasant smells.

One of the best ways to maintain a pleasing aroma inside the workspace is by using an automatic air freshener that releases small amounts of fragrances at a set interval

 

Rubbermaid MicroburstRubbermaid Commercial Products 1793536 Microburst Automated Odor-Controlling Aerosol Air Care System

Top Pick: Rubbermaid is a leading manufacturer of commercial air dispensers. And according to the company makes the most reliable dispensing technology in the industry. This includes the scents to go along with it. The smart chip technology on this unit maximizes the effectiveness of scents for 90 to 180 days with the 9000 refills.

The LCD model has programming options that include, 12/24 hours per day; or 5, 6, or 7 days per week. It sprays the scent using a Pharmaceutical-grade steel valve to distribute the finest mist for longer-lasting effect.

Rubbermaid Commercial Products Microburst Automated Odor-Controlling Aerosol Air Care System,

Buy on Amazon

 

SVAVO LCD Fragrance Dispenser

SVAVO Automatic LCD Fragrance Dispenser - Wall Mount-Free Standing ABS Auto Air Freshener Dispenser

Runner Up: This is a wall-mounted automatic air freshener dispenser that is ideal for offices, hotels and commercial places. SVAVO’s automatic LCD fragrance dispenser comes with an LCD display for easy programming and operations.

It works in three modes: Monday to Friday, Monday to Saturday, and Monday to Sunday. And the spray frequency interval time can be set anywhere from one to 60 minutes.  It runs with 2 AA batteries and it comes in at 3.39 x 3.27 x 9.37 inches weighing just 14.1 ounces

SVAVO Automatic LCD Fragrance Dispenser – Wall Mount/Free Standing ABS Auto Air Freshener

Buy on Amazon

 

ELETA Dispenser

ELETA Programmable Commercial Automatic Air Freshener Dispenser

Best Value: Using the programmable smart chip technology you can set the dispenser to spray from every 1 to 60 minutes. This includes spraying on weekdays only or setting other intervals.

The device also lets you choose your favorite aerosol spray from different manufacturers. This includes Glade, Air Wick, Hospeco, Timemist and others. You can mount it on the wall or have it free-standing. All it takes is 2 1.5V D batteries.

ELETA Programmable Commercial Automatichttps://www.amazon.com/gp/product/B00TDZ0IEG/ Air Freshener Dispenser

Buy on Amazon

 

Rubbermaid Commercial Dispenser

Rubbermaid Commercial FG516900OWHT SeBreeze 9000 Programmable Plus Metered Aerosol Odor Control Dispenser (1)

With up to 9,000 programmed, metered sprays, you can manage this dispenser to control your environment. Using the Rubbermaid 3000 or 9000 series of fragrances, the unit can spray the scent 5, 6, or 7 days per week, 12 or 24 hours per day. This includes high, medium, and low spray settings to control the amount of fragrance it releases.

The LCD display along with an audible alarm can notify you of the battery strength along with how much fragrance you have left.

Rubbermaid Commercial SeBreeze 9000 Programmable Plus Metered Aerosol Odor Control Dispenser

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Georgia-Pacific ActiveAire

Georgia-Pacific ActiveAire Powered Whole-Room Air Freshener Dispenser by GP PRO (Georgia-Pacific)

This dispenser uses its ActiveAire Care System to deliver scents for up to 30 days with each cartridge. The fan-powered unit provides sustained scent release even if there is no ventilation in a room. And only one D battery powers the stainless-steel dispenser, which includes motion-sensing technology.

It is compatible with ActiveAire Powered Whole-Room Freshener Dispenser Refills, so you can easily find them when you run out.

Georgia-Pacific ActiveAire Powered Whole-Room Air Freshener Dispenser, Stainless Steel

Buy on Amazon

 

Scott Air Freshener

Scott Automatic Air Freshener Dispenser (92620)

What makes this dispenser stand out is it doesn’t need any batteries. It is completely self-powered and has no moving parts. And a single cartridge lasts 60 days. The system works around the clock without the need to program or manage the dispenser.

The Scott dispenser is made by Kimberly Clark Professional, a leading brand in the industry.

Scott Automatic Air Freshener Dispenser, White

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Fyng Automatic Air Freshener

Fyng Free Standing Wall-Mounted Home Commercial indoor Programmable Odor Neutralizing Automatic Air Freshener Fragrance Aerosol Spray Dispenser (LCS)

The Fyng dispenser can spray the fragrance every 1 to 60 minutes with 24 hour and Monday to Sunday work modes. It takes standard fragrance cans of 6.2 to 7 ounces from any brand making the same sizes.

A programmable LCD display shows the different operations so you can manage the spray of the scent. It uses two 1.5V D batteries and it includes a safety lock to keep the fragrance canisters safe.

Fyng Commercial Indoor Programmable Odor Neutralizing Automatic Air Freshener Dispenser

Buy on Amazon

 

How to choose your Air Freshener 

The best air fresheners today are safe to use. This is an important point to consider because some people are sensitive to some scents, while others are outright allergic.

  • Choose the right scent: Granted that air fresheners provide relief from foul odors. But beware to not replace them with strong overpowering scents. Look for mild and refreshing scents.
  • Refills: When choosing refills for your air fresheners look for a dispenser that can accommodate several types of scent producers. That way you have options to choose from a variety of suppliers. This will give you flexibility and choice of scents if there are certain fragrances that you are not particularly fond of. It is important to note most refills last up to two months. However, the programming you set and usage will determine how long they last.
  • Type: Just like scents, air fresheners are available in various forms too. Consider the type that will address your needs. Air fresheners also come either as portable or wall-mounted. You have a choice on whether to permanently install it in a particular room say your bathroom or move it around depending on where the foot traffic is most.
  • Durability and price: Look for long-lasting air fresheners. Manufacturers will display life span, half-life and all the associated information. The material the air fresheners is made of should be both sturdy as well as eco-friendly. Make sure the unit can also be easily cleaned and managed.
  • Additional features: Some fresheners come with LCD display to show the amount of fragrance available, a clock display, and options to set frequencies of spraying and much more. When buying an air freshener for public spaces appearance is a factor. Also, look for air fresheners with decorative elements to conceal their presence.

Ventilation

Though air fresheners help in removing the source of unpleasant odors you should not overlook the importance of air quality. Ventilation factors greatly in making the indoor air quality manageable. Ventilation can help bring in the fresh air, helps circulate stagnant air, reduce temperatures, and remove minute particles, allergens, and pollutants – ultimately protecting both employees and customers. By making sure there is adequate natural ventilation throughout the workplace you also help remove moisture that can create mold.

Air fresheners are versatile and can be used in most spaces. To add to their convenience, they can be easily controlled and set-up in minutes. With air fresheners, you can add fresh life to our office space or shop by creating an inviting fresh ambiance.

YOU MIGHT ALSO LIKE:

Images: Amazon.com

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Balenciaga launches tennis shoes for more than 115 thousand pesos that you can not wear

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The most curious thing about the article is that they cannot be used and are the most expensive in the history of the brand.


2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


  • The most curious thing about the article is that they cannot be used and are the most expensive in the history of the brand.

The Spanish luxury fashion house, Balenciaga , has launched sneakers for $ 5,750 (about 115,244 thousand pesos approximately), nothing new, although the most expensive ones. However, the curious thing is that they cannot be used, since they are sculptures of one of its most iconic models, Track 2 .

In the history of the firm, they have had numerous successful launches. Among them, the Speed Trainer or better known as sneakers with socks; the Tyrex Low , were known to be the ugliest and most striking on the market and the Triple S , who were the ones that gave impetus to chunky style sports shoes.

Why those sneakers?

Unlike their predecessors, these cannot be worn and are a genuine collector’s item. The sneakers are part of a new Objects line and are made of brass, so they would be terribly uncomfortable. According to the description on the brand’s website , the shoes weigh 2.5 kilos and are European size 41.

Image: Balenciaga.com

They are made in Italy and made up of 16 pieces welded by hand, one by one, all to make them an exact replica, with all the details that distinguish Track 2 . Only 20 copies have been produced so far.

They will be available in limited editions and at the moment, only heavy tennis is found in the ‘Objects’ section .

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He is already the second richest man in the world

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The rise of 6.58% of Tesla titles, took Musk’s fortune to 127.900 million dollars.


2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


The increase in the value of the shares of the high-end electric car firm Tesla , caused its CEO Elon Musk to become the second richest man in the world, supplanting the co-founder of Microsoft , Bill Gates .

According to the Bloomberg Billionaires Index , the 6.58% rise in Tesla’s shares brought Musk’s fortune to $ 127.9 billion.

It is possible that Musk will increase his fortune substantially since Tesla will be included in the S&P 500 stock index from December 21, 2020 and the shares of the automaker represent about three-quarters of the businessman’s assets.

Still, Musk is still behind Amazon founder Jeff Bezos , who is worth $ 182 billion.

Image: AP Photo / Jae C. Hong via BI

Musk started the year 2020 being the 35th. richest person in the world, but now surpassed Bill Gates who “only” has a fortune of 127.700 million dollars.

It should be noted that it is not the first time that Gates is not the second richest man in the world and in fact he would have a much greater fortune than he owns today if he had not donated 26,000 million dollars to the Bill and Melinda Gates Foundation since 2006 .

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