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You are here: Home / Archives for 2020

Archives for 2020

Emmy-Winning Producer and Comedian Neil Garguilo Launches Exclusive Entrepreneur Video Series on the Ups and Downs of Running a Company From Home

August 10, 2020 by Asif Nazeer Leave a Comment

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The six installments will premiere every Tuesday morning at 9 a.m. EST beginning tomorrow.

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August
10, 2020

2 min read


Running a small business out of your home is not easy. Neil Garguilo understands this. The L.A.-based, Emmy-winning comedy writer and filmmaker has been producing and directing multiple TV and online projects from his living room since stay-at-home orders took effect in March. That includes executing his duties as co-creator and showrunner of the Syfy original animated series Hell Den, which airs its second season this fall. 

That’s also why Garguilo — whose 2019 Funny Or Die shorts Brainwashed By Toons, featuring songs co-written by Jason Alexander, Wayne Brady and Lea Thompson examining how cartoons have helped normalize bigotry and sexism, won Outstanding Original Song at the 47th Annual Daytime Emmy Awards — is an ideal guide to getting by despite practical limitations. 

Related: The First-Ever Live, Virtual Reality Comedy Special Could Only Happen Now

And tomorrow morning, Entrepreneur will be premiering an exclusive, six-part video series conceived and hosted by Garguilo titled — what else? — A Show About Filmmaking From Home w/ Neil Garguilo that offers sane, sage and witty wisdom on how to manage any creative endeavor amidst the new normal. The initial installment, covering remote hiring, will go live here Tuesday at 9 a.m. EST, with subsequent episodes — spanning topics such as work-life balance and setting expectations — premiering each of the ensuing five Tuesdays at 9 at that same destination. 

Neil and his musings can also be found on Twitter. (And while you’re at it, watch him act in the feature film Bloodsucking Bastards, which he made with his comedy group Dr. God, on Amazon Prime.)



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Why Remote Working Is the Future of the IT Industry – Online Businesses

August 10, 2020 by Asif Nazeer Leave a Comment

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Featured image by Free-Photos from Pixabay 

Remote working as a concept has been around for years, and now it’s fast replacing the traditional office setup. In fact, forward-thinking organizations no longer promote rigid nine-to-five schedules, and they are happily looking for ways to replace it with flexible remote work.

Employers understand that remote working is an option that encourages workers to spend more time with family and to have less stress and more time for self-care. Now, thanks to flexible schedules, workers can more easily achieve better work-life balance, while employers enjoy better employee retention and more cost savings.

RELATED ARTICLE: YOUR BUSINESS NEEDS FREELANCERS: HERE’S WHY

Remote Work and the IT Industry: A Match Made in Heaven

For many knowledge workers in the IT sector, all it takes is broadband connectivity and a laptop to get things on the move. Then—voila!—they have the option to set up their office almost anywhere. Innovations and advancements in the technology sector make telecommuting and teleworking a reality right here and now.

According to research reports from Remoters, software or technology roles account for most of the opportunities in remote work. For example, the IT industry produces almost 29.2 percent of remote jobs. This is closely followed by the digital marketing industry with 24.5 percent of remote jobs. These include social media managers, content writers, digital marketers, and SEO strategists.

Remote Work in 2020

While many employers are still a long way from accepting the remote style of working, it’s astonishing to see that so many didn’t even realize it was an available option before 2020. But the idea of remote working doesn’t seem so distant anymore.

With tech titans like Google, Facebook, Amazon,  Microsoft, and Twitter being the first ones to send their employees home in the wake of the current pandemic, these organizations will also be the last ones to open up shop.

According to the Washington Post, most of these giants are in no hurry to reopen offices. In fact, many are comfortable with having their workers continue working remotely until 2021.

In so doing, these giants are paving the way for remote working to be the norm. This leaves little doubt that remote working is far more than some short-lived fad.

RELATED ARTICLE: DIGITAL NOMADS: EVERYTHING YOU EVER WANTED TO KNOW

Some Interesting Statistics About Remote Working

Here are some interesting statistics to prove that nearly every employee is inclined toward working remotely and showing that remote working is here to stay. For example:

  1. A survey on remote work conducted by Buffer showed that 99 percent of employees would be happy to work remotely at least once in their career.

Source

  • An MIT survey in early April 2020 of 25,000 American employees found that roughly 15 percent of employees said they’d been working from home before the Covid-19 pandemic. In fact, nearly half of the US workforce might now be remote workers.
  • A 2019 survey found that 61% of global companies currently allow their staff to have some sort of remote working.
remote working
  • Only 32 percent of Japanese companies have flexible working policies. However, 80 percent of Japanese employees express the desire to work remotely.
  • A report by FlexJobs states that telecommuting in the US has seen a 115 percent increase in the past decade.
  • A report by Zapier states that 66 percent of employees feel the traditional office setup is short-lived and will be obsolete by 2030.
remote working

What’s in It for You? Benefits of Hiring an IT/Tech Remote Team

The benefits of hiring remote professionals is simply expressed in these three words: anytime, anyplace, anywhere.

Although there are many reasons for workers to choose remote working, here are some top benefits employers will gain from hiring an IT/tech remote team.

1. Access to a Global Pool of Talent

The biggest benefit of hiring remote talent is that location is no longer a limitation. This is especially significant with regard to the IT industry. This is because finding the right talent with the right technical proficiency in your nearby vicinity is sometimes a challenge. However, with remote working, you can open doors to local, national, and global talent.

  • A UK survey of 2,000 employees and more than 500 companies found that remote work allows companies to gain from a varied talent pool without regard to workers’ locations.

2. Employee Loyalty and Retention

Research shows that employees tend to stick with their job longer under a remote agreement. Employee satisfaction and loyalty increase, and greater retention facilitates lower hiring and HR costs. This gives businesses the chance to use these funds for growth and expansion instead.

  • Among employers, 10 percent predicted a boost in employee retention in 2020 in a “choose-your-own-work-style” culture.
  • Among workers, 76 percent said they would be more loyal to their employers if they had flexible work options.

RELATED ARTICLE: WHY YOU NEED A DEDICATED TEAM OF DEVELOPERS

3. Increased Creativity and Productivity

One of the most appealing benefits for employees is the flexibility of working from almost anywhere. Whether it’s their favorite coffeehouse, the comfort of their own home, or even while traveling, these options make employees feel happier. It leads them to be more creative and innovative. What’s more, it boosts productivity.

Let’s just say this puts to rest the notion that employees can’t ever be happy. In truth, it appears that remote working has the power to inspire and uplift employer and employee alike.

  • A report by Zapier states that 42 percent of employees believe they are extremely productive and more actively engaged when working remotely.
  • Results show that 13 percent of remote employees are more productive overall. They also take fewer breaks and sick days.

4. Reduced Costs

By hiring a remote IT team, employers save themselves the cost of relocating a tech expert to their city. Businesses, especially IT startups and other tech companies, can cut their overhead costs exponentially by hiring remote workers.

  • By 2030, companies will save an estimated $4.5 trillion each year in the US alone as a direct result of relying on remote workers. These savings will be largely due to improved productivity, lower overhead costs, and greater agility.

Say Hello to the Future of Work

It is becoming quite clear to many employers that hiring remote IT talent is the best thing they can do for their organizations. Moreover, making remote working work requires only a few simple steps:

  • Make use of technology and virtual collaborations.
  • Communicate clearly and often.
  • Trust your remote team and give them the space to bring their ideas to the table.

Remote working in the IT industry is gaining momentum in 2020, especially in light of the current global pandemic. What’s more, it is proving to be a beneficial option for both employees and employers. In short, remote working is here to stay. Hiring and trusting in a remote team will prove to be a future-proof investment.

About the Author

Aayush is Senior Manager for Brand and Marketing at Uplers. He likes to stay on his toes when it comes to marketing and doing things that are worth the risk. He loves also traveling and exploring local cuisines. But in his free time, reading books with coffee is all he wants.

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5 Crucial Support Services for Your Business Success – Productivity

August 3, 2020 by Asif Nazeer Leave a Comment

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Photo by CoWomen from Pexels

Taking any significant financial or professional leap can feel risky and daunting for business owners, particularly in times like these. Whether you’re at the beginning of your business journey or a yours is a well-established enterprise looking to expand, you need support services to help you succeed.

While it’s true that the risk is great, the reward is greater. However, it’s understandable to feel apprehensive with so many complex challenges ahead. Thankfully, whatever stage your business is at, you’re not alone. There are plenty of support services out there that exist to help your enterprise flourish when you need it most.

RELATED CONTENT: LEAD GENERATION TRENDS: TURN LEADS INTO BUSINESS PARTNERS

These are just five such services ready and waiting to assist.

The Chamber of Commerce

The local Chamber of Commerce is a business network that includes businesses across your city. The network provides support services in the form of business relationships.

Larger Chambers, such as the British Chamber of Commerce, also have a global network which supports businesses in domestic and international trade. It’s particularly useful for businesses that aspire to participated in globalization. Additionally, the British Chamber seeks to provide support in the face of economic challenges such as Brexit and the pandemic lockdown.

MentorsMe

When looking for advice and support as a developing enterprise, much of the information you encounter will be conflicting. It can be difficult to determine not only what is correct, but also what is relevant to your business situation.

With MentorsMe, you can find a business mentor with the exact skills and experience you need. Rather than relying on vague guidance and guesswork, you can find the specific support service your business needs to further your progression in the most efficient and productive way.

Mason Bullock

With business growth comes workforce growth. Growth is a positive symptom of change. However, it produces its own inherent challenges when it comes to managing employees.

Mason Bullock Solicitors specialize in support services to help. Things like CCJ (County Court Judgment) removal and settlement agreements are available. Also, they can help with employment tribunal support for both employees and employers.

Their extensive expertise in employment law will cover you when you need it most.

Timpi

Timpi is a virtual assistant service that provides support for individuals. Specializing in lifestyle management as well as business support services, Timpi is extremely thorough.

RELATED CONTENT: THE BEST PHONE SERVICES FOR US STARTUPS IN 2020

Offerings range from bookkeeping to business event planning and even travel coordination. Timpi’s highly efficient service will help your operations run like clockwork. Thankfully, Timpi takes organizational administration out of your hands so you can focus on your customer and client relationships.

SAGE

There are plenty of payroll support services out there, but SAGE is possibly the most popular, with good reason.

SAGE’s payroll and HR software is safe and secure as well as fully compliant with current legislation and legal requirements. The system is accessible for both employees and employers, limiting complications when it comes to communication.

support services
Photo by Retha Ferguson from Pexels

The software is also fully integrated with SAGE’s accounting software. As such, your business is fully equipped and prepared when it comes to finance administration.

Utilize These Support Services to Help Your Business

These five services will help you maximize efficiency, kick-start growth and discover new opportunities. Get the support services you need to succeed in your industry today.

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Why Consider a Career in Junk Removal? – Business for Beginners

July 14, 2020 by Asif Nazeer Leave a Comment

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Featured image by alexacrib

Junk removal services collect discarded materials from domestic, commercial, construction, or demolition sites, then safely dispose of them in an environmentally friendly manner.

The US Has a Trash Problem

The US creates more than 624,000 metric tons of waste—in a single day!

A lot of this junk ends up in overflowing landfills because of lack of awareness among the general populace about the options available to them. For example, people could be recycling, reusing, donating, or repurposing. However, some people simply don’t think of it as that big of a deal.

RELATED ARTICLE: ENVIRONMENTAL CAREERS: SOME OPTIONS TO CONSIDER

What Happens to Junk?

Junk removal services collect trash and old appliances from domestic, commercial, construction, and demolition sites. Then they safely dispose of these materials in an environmentally friendly manner. A lot of what they collect can be recycled. They take care of other materials, like heavy metals, hazardous waste, or plant matter, in the best way possible.

Should We Worry About Junk Removal?

  • The amount of waste generated per person in the US is the highest of any country. Solid waste management costs roughly $200 billion every year, including the energy resources necessary for trash disposal.
  • In a few years, we’ll likely run out of landfills, because the amount of waste production is rising rapidly.
  • A huge amount of plastic gets produced, and 80 percent of it becomes waste. What’s frightening, however, is the fact that people either don’t bother to recycle, or they don’t have access to recycling, for 91 percent of this plastic.
  • We could save a huge amount of energy by recycling plastic instead of producing more of it.
  • With technological advances, the amount of e-waste has seen a startling rise. Moreover, an increasing amount of e-waste is a matter of grave concern, as a lot of it is toxic waste.
discarded plastics
Photo by tanvi sharma on Unsplash

These problems need our immediate attention. We should all give recycling, donating, and upcycling high priority in our daily lives.

Consider a Career in Junk Removal

Junk removal can be a rewarding career option. For starters, it offers you the opportunity to do your part in keeping the planet clean. By focusing on sustainable junk removal, you’ll be providing an important service to your community.

Here are several other reasons why this is a rewarding career choice:

  1. A junk removal business doesn’t require a large investment or setting up an office for its startup. Neither does it need a lot of time. The ongoing expenses relating to this business are also relatively low. In fact, a truck driver and an assistant can provide all the services needed. At the onset, the owner can operate as the primary driver.
  2. Junk removal businesses are booming because of the increasing amount of waste Americans produces.
  3. Another reason why junk removal services are in demand is that people buy a lot of stuff, a lot more than they need. This is partly because buying in bulk is ostensibly cheaper. However, it’s also because advertisements are tempting. What’s more, the average American moves more than ten times in their lifetime, and they require junk removal services each time.
  4. Junk removal businesses are likely to do well even during times of recession. This is because people accumulate waste and dispose of it regardless of whether the economy is good or bad. Therefore, this business is recession-proof, and investors and lenders are usually willing to put up the necessary capital to launch a new junk removal business.
  5. People are becoming more aware of the availability of junk removal services. This is especially true of people who are hoarders who have realized they now have the option to get rid of the trash that’s been holding them back in life.
  6. You will earn money for removing junk from people’s houses or businesses. Additionally, you will also be making a profit by selling these discarded items, as people often throw away things that are either still useful or have significant value.
  7. You get to work for yourself!

Get Started Today

All you need to get started is a truck and a trailer. Then you can apply for junk removal subcontracting and junk removal jobs. So why wait? Start your new career in junk removal today.

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Unused Assets Cost American Companies $55 Billion in March and April

July 2, 2020 by Asif Nazeer Leave a Comment

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If stay-at-home orders amid the Covid-19 crisis have made some of your business assets idle, you’re not alone.

According to the latest report from Motus, unused assets cost businesses over $55 billion in March and April 2020.



Unused Business Assets Due to Pandemic Response

Due to the coronavirus crisis and subsequent lockdowns, most small businesses had to voluntarily or mandatorily allow their employees to work from home.

Indeed, remote working offers multiple benefits to small businesses. But the sudden move has turned office spaces, company-owned vehicles, and company-owned devices into a financial burden for many businesses.

Idle Assets: A Financial Burden

Despite the fact that remote working is a win-win situation for both the employers and the employees, not all businesses were allowing their employees to work from home before the coronavirus crisis. This means they have to rent office space, which is a costly affair. And the cost of office space is fixed whether a business uses it or not.

The Covid-19 crisis has made approximately 55% of workforce remote workers during March and April 2020. This caused 11 billion square feet of office space to become idle, costing businesses $54 billion, states Motus report.

Image Source: Motus

Company-owned vehicles also contributed significantly to idle assets. During March and April, business activities slowed down steeply. And most companies had to bear the cost of idle company-owned vehicles over six weeks when there were stay-at-home orders. This costs companies $1.5 billion nationally, finds the Motus report.

Although, with local authorities easing lockdown restrictions, business activities are resuming. But companies have to bear the additional cost of their idle vehicles as they move forward their businesses.

Image Source: Motus
Image Source: Motus

The lockdown has the least impact on the usage of mobile phones. However, the report discovered that unused phone lines cost companies between $7,800 and $10,600 per 100 devices every year.

Business assets, such as office space, company-owned vehicles, and mobile phones become costly expenses when companies are not in the position to use them.

Now, when the Covid-19 has interrupted cash incoming for most small businesses, you should try to find ways to lower overhead and increase liquidity.

How You Can Cut Business Cost

80% of small businesses are hit by the pandemic. To mitigate the impact of Covid-19 on your small business, you should make use of all the available resources. Also, you should try to cut business costs to have more cash in hand.

Following are some proven cost-cutting ideas for your small business:

  • Allow more employees to work from home if it is feasible
  • Try to adopt free cloud tools, such as Google Drive, Skype, etc.
  • Outsource short-term projects
  • Purchase used equipment for your business
  • Look for discounts from your local chambers
  • Adopt a Bring Your Own Device (BYOD) program
  • Look for tax deductions

You can think about keeping your employees remote permanently to save on office space.

Also, you should try to find ways to turn your fixed assets into more flexible approaches like reimbursement. The more reimbursement programs you have, the few dollars you will attach to idle assets.

Ken Robinson, market research manager for Motus, said in his prepared statement, “Although businesses are starting to recover financially as states reopen, they are still absorbing additional costs for their idle assets every year,”

“By finding ways to convert fixed-cost assets to more flexible approaches, businesses can adapt quickly to unexpected or changing economic conditions. One approach to minimize the dollars tied up in unused assets is to reallocate funds from company-provided assets to reimbursement programs,” He continued.

About the Report

Motus performed the cost analysis of 2,000 fleet vehicles, 17,000 company-provided phones, and 1,000 office locations to drive the conclusion of this report. If you want to know more about the report, you can click here.

Image: Depositphotos.com


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The Cost of Working Remotely During Lockdown – Running Your Business

May 16, 2020 by Asif Nazeer Leave a Comment

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Featured Photo by Gabriel Benois on Unsplash

For the past several weeks, due to Covid-19, much of the country’s workforce has been working remotely from home. Therefore, many have turned to video calls and instant messaging apps.

Of course, workers need to stay in touch with their colleagues, teams, managers, and employers. Moreover, platforms such as Zoom and Skype have enabled them to keep in touch and continue to work.

RELATED ARTICLE: BUSINESS INFORMATION UPDATES DURING COVID-19 BREAKOUT

What Is the Cost to Businesses of Employees Working Remotely?

Working remotely from home will naturally lead to more time spent in video meetings so that employees can discuss their work. Projects must continue, and there are lot of other things that need to get done. But what is the additional cost of this extra time spent in meetings?

The team at CIPHR.com have developed a calculator to answer that exact question. Their tool shows the exact cost, in terms of an employee’s salary, of time spent in meetings per month.

https://www.youtube.com/watch?v=ogH6CuZ-Yls

What Does This Look Like for the Typical Office Worker?

The average salary in the UK is around £29,000 per year. According to a study in The Independent, on average we spend around eight hours per week in meetings at work.

Dropping these figures into CIPHR’s meetings calculator shows a figure of a whopping £560 worth of work time spent in meetings each month. (For our US readers, this translates to roughly $606 a month.)

RELATED ARTICLE: EXPAND YOUR HOME OFFICE TO BE MORE PRODUCTIVE

To help visualize how much time this is over a working month, the calculator says you could have used this time to create 480 servings of fresh pasta from scratch!

remote working

What Is the Cost of Working Remotely for Executives?

What about executives, who tend to spend more time in meetings and also typically take home much larger salaries?

According to Inc.com, executives spent an eye-watering 25 hours per week in meetings. If we estimate a salary of £100,000 per year, that equates to a cost of £5,270 for time spent in meetings, at 100 hours per month. This is the same amount of time you would need to learn beginner Spanish.

Use the CIPHR Calculator to Find out How Much Remote Working Is Costing Your Business

Commenting on the release of the virtual meeting calculator, David Richter, director of marketing at CIPHR, said: “This new calculator puts a light-hearted spin on the sudden increase of virtual meetings and chats that many organizations are adjusting to.”

He continued, “Next time you’re about to send a virtual meeting request, think: Could this be an email instead? Is every person on the invitation list genuinely required (or is there anyone important missing)? Will it really take an hour, or will 15 or 30 minutes suffice?

“And when you’re in a virtual meeting, respect your coworkers’ time and stay on topic. Equally, while chat apps are a great way for colleagues to keep in touch in an informal way, too many notifications can end up being distracting. If you want an answer to a question that’s not urgent, email may be best. And if you need a block of time to focus on an activity, change your notification settings to ‘do not disturb.’”

“Remember,” he added, “virtual meetings and chat apps are just some of the ways to communicate information. For critical announcements, organizations might find it more effective to use functionality available in specialist HR systems like CIPHR.”

How Will You Keep Your Costs Down During Lockdown?

Use the suggestions in this article to help you find ways of keeping the cost of remote working down in your business.

To learn more about how other small-business owners are surviving and even thriving during the Covid-19 pandemic, visit our blog often.

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Why Your Brand Needs to Monitor MAP Pricing – Running Your Business

April 8, 2020 by Asif Nazeer Leave a Comment

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Photo by Artem Beliaikin from Pexels

Preparing a retail pricing strategy can feel like navigating a minefield. Beneath the tense, competitive surface lie the real threats to your success: unchecked resellers. They offer similar products at below-list prices, thereby sabotaging your brand’s value and reputation. It’s a dark game they play. But luckily, you have a trick up your sleeve: MAP pricing.

A minimum advertised price (MAP) policy is an agreement between suppliers and retailers on the lowest rate that they can promote certain items. If sellers are found to be dipping below this agreed-upon threshold, they can be penalized accordingly. And as for those unmonitored resellers, this is a means of keeping their nefarious activity in check.

If you can successfully implement a MAP pricing policy and curb those violations, the benefits you stand to gain are tremendous. From competitive advantage to product margins to customer relationships, here’s why you need to take MAP seriously:

MAP Pricing Oversees Industry Trends and Prevents Counterfeit Activity

For starters, an effective MAP pricing strategy is vital for surveilling your competitors’ activities. As the old adage goes: Keep your friends close and your enemies closer. In this context, this means doing your due diligence with respect to tracking prices market-wide and subsequently making more informed decisions within the context of your industry.

Of course, the real purpose of monitoring is ensuring that none of your competitors violates MAP pricing agreements. This is because, if they get away with it, your entire industry runs the risk of a dangerous race to the bottom.

Just imagine a world without MAP pricing: Your competitor lists item X at a lower price than you do. So how do you respond? By stooping lower to beat their already-cheap price. In turn, they may reciprocate with yet a lower price, engaging you in a price war that ends in disaster for all involved.

What you end up with here is a short-sighted pricing strategy guaranteed to cripple your market position over time. Sure, it may win you the favor of some quick customers delighted to strike on unbeatable deals. But how are you ever going to hit your profit targets with this approach? You simply can’t. But neither can your rivals.

Price wars are lose-lose scenarios. On the other hand, MAP pricing establishes a playing field where win-wins are possible.

Protect the Value of Your Products

Part of the issue with price battles is that they directly harm the integrity of your goods. With MAP pricing, you won’t be tempted to undervalue items just to keep up with the competition. Instead, you can optimize their worth and protect your profits.

RELATED CONTENT: HOW PROMOTIONAL PRODUCTS CAN BOOST YOUR BRAND

Similarly, MAP pricing keeps your products from being undermined by third-party sellers. By prohibiting them from setting unreasonably low prices, your products maintain their value and your sales enjoy relative stability.

This brings up another side-effect. MAP pricing enforcement enables smarter stocking procedures. If some unhinged seller comes along selling your items at dirt-cheap prices, that may disrupt your flow of demand. In turn, it will also affect your patterns of supply. Avoiding such market chaos equates to more sustainable inventory turns in the long haul.

By avoiding tumult in the supply chain, you also stand to improve your relationships with every entity involved. At its core, MAP pricing can prove beneficial to manufacturers, retailers, and resellers alike.

Strengthen Your Customer Relationships

Strong MAP policies erase the desire to haphazardly flip flop prices. Instead, you can adopt a policy that cements your brand identity and price image. This image dictates what your goods should be valued at, and it’s a direct reflection of your company’s reputation.

Consider a brand like Whole Foods. They can sell groceries at higher-than-average prices because customers perceive their goods to be worth such elevated prices. If, however, they were inclined to wage a price war against a discount grocer like LIDL, Whole Foods’ prestigious reputation would be quite difficult to recover.

With MAP pricing, you can confidently keep prices—and your brand identity—more stable. And believe it or not, your customers will thank you for it.

MAP Pricing
Photo by Quintin Gellar from Pexels

After all, inconsistency in pricing makes you look inconsistent overall. Consider, for instance, a recent Intelligence Node study on an upstart Korean beauty brand that lost its market momentum despite an initial wave of praise. It turns out that they failed to thwart an influx of inauthentic retailers who listed their goods at various prices. Such fluctuations then generated heaps of negative reviews.

Why did they receive these negative reviews? It was because buyers want to know what they’re getting into when they consider shopping for your products. It’s the trust factor inherent to all market transactions. Had that beauty company effectively enforced MAP pricing, they could have demonstrated stability and cultivated that trust. In essence, staying true to brand value is a necessity for genuine customer satisfaction.

Final Word: MAP Pricing Requires Enforcement

By now the importance of MAP pricing is quite evident, but realizing this means nothing if you don’t aggressively find the violators and hold them accountable. Setting the law is only half the battle. You need to enforce it as well.

That’s where price monitoring software comes into play. At Intelligence Node, we‘re proud to offer an industry-leading MAP compliance solution. This will give your brand the safety blanket it deserves. Check out the details and drop us a line if you have any questions about how it can help your business grow to new heights.


About the Author

Lokesh Aryan is founder at Lokesh Aryan Digital and marketing analyst at Intelligence Node. Intelligence Node is a real-time retail price intelligence platform that empowers retailers and brands to grow profitability and margins using AI and ML data-driven competitive insights. Lokesh helps entrepreneurs, small business owners, and executives at large companies to establish a strong search presence by generating organic traffic and quality leads. Follow him on Twitter @lav_aryan1095.

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25 Tips and Tricks on How to Stay in Touch with Customers

March 31, 2020 by Asif Nazeer Leave a Comment

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Businesses around the country are struggling to respond to the effects of COVID-19. Whether your operation has closed or you’re just struggling to stay relevant in the time of social distancing, communicating with customers is key. But do you know how to stay in touch with customers?



How to Stay in Touch With Customers

In all likelihood, you may need to reach out to customers in multiple ways to really get important messages across. Here are 25 tips on how to stay in touch with customers you might consider.

Send Email Updates

Send Email Updates

Probably the easiest and most direct way for many companies to stay in touch is by email. Most small businesses already have an email list where they send newsletters or updates about sales or new products. This can be a valuable way to let customers know any changes your business is making right now due to COVID-19 or any specials or updates that may be relevant to them.

Send Text Messages

If you have a small client list and want to keep everyone up to date personally, a quick text is an easy and non-invasive way to share short bursts of information. You can either reach out to people individually or send a text blast if you have customers who have signed up for text updates.

Make Phone Calls

If your business has a few important clients that you really focus on, you may want to reach out to them personally by phone. Make sure they know about any changes to your business and answer questions they may have.

Start a Video Chat

Video chat is another option that’s perfect for businesses with clients they work with regularly. This is ideal for communicating with those who you may otherwise meet with face-to-face or in instances where you may need to share visuals.

Use Chat Apps

If you need to provide virtual customer support to your customers in real time, chat apps like Facebook and WhatsApp can be very valuable. You can easily share the link to your chat profile so people can reach out to you when they have questions. Or you can send out individual messages if you have relevant updates.

Host Livestreams

Another real time option for communicating with customers, hosting a livestream allows you to broadcast video messages and interact with viewers. You might host a Q&A session, simple announcement, or some kind of demonstration to help customers during this time.

Post on Social Media

How to Stay in Touch With Customers

There’s a good chance your company has at least one social media account that you update regularly. This is the perfect way to not only share updates with customers but also to engage with them. Find out what they want from you during this time and build community around this shared experience.

Send Direct Mail

For local businesses or those that communicate with customers mainly offline, direct mail is still an option. Design a small flyer or write a letter that shares what your customers need to know.

Send Notes with Online or Delivery Orders

If your business ships or delivers products, use that as an opportunity to communicate. Share a handwritten or personally typed note letting them know how much you appreciate their business and include any other details they may need to know.

Create Video Content

Video can be an incredibly powerful tool for sharing complex thoughts or evoking an emotional response. There are tons of different ways you can use this tactic. You might share an honest take about what’s going on with your company on YouTube or go a more lighthearted route by sharing humorous content on TikTok.

Post in Online Forums

If there are any online forums that are relevant to your industry, posting or responding to others’ posts can help you stay connected. Just make sure to be responsive and don’t just spam people with your own updates.

Comment on Online Posts

Social media, blogging, and forum posting are two-way streets. You don’t need to create your own posts to communicate with customers. If you see other posts online that may be relevant, leave a comment.

Update Neighborhood Groups

For hyper local businesses, you may be able to reach customers in your immediate area through apps or groups like Nextdoor or your local neighborhood association’s website. This may be helpful for businesses like local restaurants that are offering delivery just within a specific radius.

Publish Blog Posts

Publish Blog Posts

If your website has a blog section, a simple blog post here and there can go a long way toward keeping your customers updated. This gives you a space to share long form messages, in case your company has any information to share that doesn’t fit into a tweet or Facebook post.

Start a Podcast

For those who are interested in sharing audio content with customers, a podcast could be the perfect solution. If you don’t already have one, this period where you have extra downtime may be the ideal time to get started. Or you could join another podcast as a guest and then share that episode with your online followers.

Add Live Chat to Your Website

If your business needs to answer questions or provide support to customers right on your website, a live chat feature may be the perfect solution. You can communicate back and forth without forcing your customers to ever leave your site.

Update Your Google Listing

Google is often one of the first places people go when looking for information about businesses. By updating your Google My Business Listing, you’re communicating the information that may be most relevant to your customers.

Respond to Online Reviews

Businesses should respond to online reviews on platforms like Yelp and Google regularly anyway. But since many entrepreneurs now have more time on their hands, it’s the perfect time to catch up. Thank people for sharing their thoughts and encourage even more people to do so.

Add a New Section to Your Website

25 Tips on How to Stay in Touch with Customers Online

When people visit your website, they’re looking for up-to-date information about your company. If things like your hours, shipping times, or availability has changed, add a short section at the top of your site so people will clearly see those changes.

Host Virtual Events

For businesses that normally host in-person events, consider hosting an online event instead. You might make a Facebook group, start a mass Zoom call, or maybe even host a Twitter chat to get everyone talking and interacting.

Work with Online Influencers

If you want to cast a wide net and communicate with lots of potential customers in a particular industry or interest area, consider influencer marketing as a communication method. You can have people with a significant following broadcast a message to their network instead of just relying on your own contacts.

Host Webinars

Webinars are helpful for teaching new concepts or exploring complicated subjects. If you’d normally meet with groups of clients or host workshops, this is a perfect way to reach a large group of customers at once.

Offer Your Expertise to Other Outlets

If you have some insights that may be valuable to people during this time but don’t want to just rely on your own website or blog, share it with others. You can reach out to local press outlets or offer to guest blog for others in your industry.

Take Out Ads

If you have something really important to share, purchase ad space to make sure it gets seen. This can vary widely, from online ads on specific sites to ads in local print publications.

Provide Something of Value

Provide Something of Value

Actions speak louder than words, especially during a time like this. Sometimes the most powerful thing you can do to really stay top of mind with customers is to provide them with something they really need or want during this time. This will look different for every business, and may not be possible for some. But for example, a carryout restaurant might offer free delivery to medical workers and first responders. Or an online business that sells virtual courses could make certain content free so people can learn a new skill while they’re sheltering in place. It may not make financial sense in the short term, but people may remember the gesture later on when they can afford to buy additional products or services.

Image: Depositphotos.com

More in: Coronavirus Biz Advice


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Want to Increase Your Small Business Knowledge? Here are 10 Expert Tips

March 28, 2020 by Asif Nazeer Leave a Comment

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Small Business Knowledge

There are some business lessons that you need to learn through experience. However, there are some things you can learn by paying attention to experts in your field or utilizing data and tools that are available to your business. Read on for some of the top lessons you should take from industry experts and other members of the online small business community.

Learn from Top Marketing Mavens

Throughout the month, 30 Days of Marketing Mavens will be sharing interviews with experts to reveal some of their top marketing tips and tricks. Small Business Trends’ own Anita Campbell is honored to be included. You can see her interview plus insights from other marketing experts here.

Follow Search Marketing Influencers

If you want to gain industry influence, you need to learn from the best. SEO is constantly changing, so following a well rounded list of experts can help you constantly stay on top of the trends and processes that are necessary for success. See some of those top influencers in this TopRank Marketing post by Lane Ellis.

Learn the Basic Business Realities

While it’s certainly valuable to learn from experts, influencers, and data, there are certain lessons you’ll need to come by on your own. In this Startup Professionals Musings post, Martin Zwilling shares some of the things business owners have to learn through experience. To see commentary on the post, head over to the BizSugar community.

Visualize Data with the Google Data Studio

When it comes to collecting Data, Google can be one of your most valuable resources. In fact, Google can also help you visualize the data you collect so it makes more sense for your operations. Learn more about the Google Data Studio in this Content Marketing Institute post by Fatmir Hyseni.

Use Chrome Extensions for SEO

The tech tools you use can also go a long way toward equipping your team with the knowledge they need to market your business effectively. More specifically, there are several Chrome extensions available to provide valuable SEO insights. Neil Patel shares 13 free ones in this post.

Find the Right Websites to Hire Dependable Freelancers

If you want to grow your team but can’t hire full-time staff, freelancers can help you fill in some of the gaps around your operations. But you need a reliable place to look for these freelancers if you’re going to find them efficiently. In this Process Street post, Thom James Carter lists some of the best websites for this purpose.

Solve Pain Points with Customer Video Interaction

For businesses to effectively market and create solutions that are useful for customers, you need to fully understand what problems you’re trying to solve. Grasping customers pain points can be tricky without the right tools, but customer video interaction may help to bridge that gap. Learn more in this Right Mix Marketing post by Ben Tejes.

Learn How Guy Kawasaki Fuels a Successful Podcast with Content

Constantly finding effective content for a blog or podcast can be a challenge. But Guy Kawasaki has managed to do it for years. In this Blogging Brute post, Mike Allton interviews him to share valuable insights with other content creators. And BizSugar members offered thoughts on the interview here.

Improve Quality Ratings with Google’s Guidelines

If you want to improve your SEO, it’s essential to follow guidelines that come straight from Google. The search giant recently unveiled some quality rater guidelines that may impact small businesses. See some takeaways in this Target Marketing post by Phil Frost.

Let Data Drive the Creation of Your Marketing Creative

If you want your marketing creative to be truly relevant to your audience, you might let insights from your customers drive those decisions. The data you collect can play an integral role throughout the development of your materials. Get more insights in this UpCity post by Trevor Anderson.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Depositphotos.com

This article, “Want to Increase Your Small Business Knowledge? Here are 10 Expert Tips” was first published on Small Business Trends



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25 Tips for Supporting Small Businesses as a Customer

March 24, 2020 by Asif Nazeer Leave a Comment

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25 Tips for Consumers to Help Local Small Businesses

Many small businesses are struggling as a result of closures and social distancing practices put in place because of the coronavirus pandemic.

How to Help Local Small Businesses

If you want to help local small businesses by supporting your favorite local shops, restaurants, and others stay afloat during this time, here are some ways you can do so.

Purchase Gift Certificates

If you can afford it, purchase gift cards from your favorite local businesses during this time. You’ll be supporting their operations when they need it most, and when businesses reopen, you’ll be able to enjoy your favorite goods and services that you’ve already paid for.

Order Takeout or Delivery

Restaurants in many states and cities are not open for dining in. However, you may still be able to get your favorite dishes delivered to your door. Or you could try picking up meals from those that offer it — just order ahead to avoid waiting in lines.

Purchase Products Online

For retail businesses where you’d normally shop in person, see if they’re offering online orders at this time. Even if their website isn’t set up to do so, they might offer flash sales on social media or other platforms.

Keep Memberships Going

Subscription or membership based businesses like gyms and fitness studios rely on steady sources of monthly income from members. Since many of these businesses have closed, customers are likely to get refunds or pauses on their memberships. However, if your income isn’t affected by shutdowns, consider keeping these memberships as-is.

Take Online Classes

Additionally, some gyms and similar businesses are finding ways to provide value through online classes. Even if you don’t belong to one already, spending extra time at home may be the perfect excuse to try something new while also supporting a local company.

Share Your Favorites on Social Media

You don’t need to have extra money to support small businesses during this time. If you’re concerned about your own finances but still want to help, shout out some of your favorite companies, products, or promotions on social media to let your friends know.

Connect with Companies Online

You can also help small businesses increase their online reach simply by interacting with their profiles. Follow a few more of your favorites, and then like and comment on their posts to improve their engagement. This will help more of their content show up in others’ feeds.

Leave Positive Reviews

Are there businesses in your area that you’ve always meant to leave a review for and just never got around to it? This period where you’re killing time at home is the perfect opportunity to help them gain some social proof and improve their online rankings. And it’s free!

Refer People Directly

Of course, you can also help simply by talking about your favorite small businesses to others via text, phone calls, or video calls.

Use Financing to Purchase Larger Items

Many small businesses offer financing or layaway options for larger purchases. Don’t purchase items you can’t afford, but if there’s something you were planning on buying anyway, now is the perfect time to get a good rate and keep your favorite shops afloat.

Contribute to Crowdfunding Campaigns

People around the country are starting crowdfunding campaigns to support small businesses and their employees that need financial assistance. Browse GoFundMe or social media to find causes you can contribute to.

Or Get a Campaign Started

If you can’t afford a donation or if there’s not a campaign started for your favorite local business, you could be the person who gets one off the ground. Consult with the company first to see what their needs are.

Create a Community Organization

If you want to support a variety of businesses in your area and get others involved, consider creating a community fund or support group. You can either collect money or come up with creative ideas to help local businesses. Use social media or local forums to facilitate conversations with others in your area.

Start a Local Business Directory

To help all the businesses in your area get more attention, create an online directory where people can easily find companies to support. You can even keep it going once foot traffic restores to facilitate a quicker recovery.

Tip Generously

If you can afford it, tip restaurant employees and delivery drivers a bit extra during this time. This helps them make up for some of their lost earnings and helps their employers feel a bit less strained.

Offer Support Services

A little break in the action is the perfect opportunity for many small business owners to focus on things like marketing, creating a new logo, or building a website. However, the loss of customers means they may not be able to afford these services. If you specialize in an area that could help small businesses, offer your services for free or trade.

Start New Home Projects

Being stuck at home is the perfect excuse to do some light remodeling or redecorating. Purchase supplies from a local hardware store or order from online decor shops to make your space feel cozy during this prolonged period.

Take Up a New Hobby

It’s also a great opportunity to learn or try new things, like painting, playing a musical instrument, or building model cars. Purchase the supplies you need from small retailers. And get your information from small business owners as well. For example, there might be a piano teacher in your area offering online lessons or sharing videos on YouTube.

Buy Quarantine Gifts for Friends

Want to do something nice for the people in your life who are having a hard time? Purchase gifts from your favorite small retailers and have them shipped directly to your favorite people.

Stock Up on Items You’ll Need Later

You might also purchase items that you don’t need immediately, like gifts for birthdays that are a few months off or summer gear for your family to use in the backyard.

Purchase Virtual Products

Lots of small businesses are getting creative during this time by offering virtual or downloadable versions of their products. You may even be able to buy these for a lower rate than the physical products.

Send a Kind Note

A little kindness goes a long way, especially during stressful seasons. If you can’t support small businesses financially, send them a quick note via email or social media to tell them how much you appreciate it. You could make the team’s day.

Have Patience

For those who are ordering products or services from businesses that have had to make adjustments during this time, be patient. They probably aren’t used to the new processes they’ve been forced to pick up very quickly. So if shipping takes longer than you thought or the delivery process isn’t seamless, stay calm and be kind throughout your interactions.

Ask Business Owners How You Can Help

Some business owners may need help in areas outside of the obvious ones. If you know any entrepreneurs in your area or online, reach out and ask if there’s anything specific they need. Even if there isn’t, they’ll probably appreciate the sentiment.

Opt for Local Stores Over Chains When Possible

The general idea is to purchase from small stores or businesses during this time whenever possible. Even if you don’t have extra money you spend, heading to the corner market for groceries over the big box store can make a major difference for that business owner. This is ultimately a positive practice all the time, but it’s especially important now that many small businesses are struggling to stay afloat.

Image: Depositphotos.com

This article, “25 Tips for Supporting Small Businesses as a Customer” was first published on Small Business Trends



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