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You are here: Home / 2020 / Archives for August 2020

Archives for August 2020

People Who Get Coronavirus Develop Long-Term Immunity Via T Cells: Study

August 19, 2020 by Asif Nazeer Leave a Comment

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August
19, 2020

5 min read


This story originally appeared on Business Insider

Scientists may now have an answer to one of the most crucial lingering questions about COVID-19: whether people develop long-term immunity.

Early research suggested that coronavirus antibodies — blood proteins that protect the body from subsequent infections — could fade within months. But in their concern about those findings’ implications, many people failed to consider our immune system’s multilayered defense against invading pathogens.

Specifically, they discounted the role of white blood cells, which have impressive powers of recollection that can help your body mount another attack against the coronavirus should it ever return. Memory T cells are an especially key type, since they identify and destroy infected cells and inform B cells about how to craft new virus-targeting antibodies.

A study published Friday in the journal Cell suggests that everyone who gets COVID-19 — even people with mild or asymptomatic cases — develops T cells that can hunt down the coronavirus if they get exposed again later.

“Memory T cells will likely prove critical for long-term immune protection against COVID-19,” the study authors wrote, adding that they “may prevent recurrent episodes of severe COVID-19.”

That’s because memory T cells can stick around for years, while antibody levels drop following an infection.

Even patients without antibodies have virus-specific T cells

A human T lymphocyte (also called a T cell) from the immune system of a healthy donor.

Image credit: NIAID

The authors of the new study examined blood from 206 people in Sweden who had COVID-19 with varying degrees of severity. They found that regardless of whether a person had recovered from a mild or severe case, they still developed a robust T-cell response. Even coronavirus patients who did not test positive for antibodies developed memory T cells, the results showed.

Anthony Fauci, the director of the National Institute of Allergy and Infectious Diseases, called T-cell studies like this one “good news.”

“There’s a lot of hot stuff going on right now” in T-cell research, Fauci said during a NIAID Facebook Live interview on Thursday, adding, “People who don’t seem to have high titers of antibodies, but who are infected or have been infected, have good T-cell responses.”

Dr. Anthony Fauci, the director of the National Institute of Allergy and Infectious Diseases. 

Image credit: Mandel Ngan/AFP via Getty Images

Other recent research bolsters the new findings.

A study published in July found that in a group of 36 recovered coronavirus patients, all produced memory T cells that recognize and are specifically engineered to fight the new coronavirus. Another recent study published in the journal Nature found that among 18 German coronavirus patients, more than 80% developed virus-specific T cells. 

Even people who’ve never been exposed to the new coronavirus can have protective T cells 

Both of those previous studies yielded a more surprising finding as well: Many people who’ve never gotten COVID-19 seem to have memory T cells that can recognize the new coronavirus.

That was true for more than half of a cohort of 37 people in the July study and at least one-third of a group of 68 patients in the Nature study.

Clinicians take blood samples to look for coronavirus antibodies in a recovered COVID-19 patient. 

Image credit: REUTERS/Shannon Stapleton

The likeliest explanation for these findings is a phenomenon called cross-reactivity: when T cells developed in response to another virus react to a similar but previously unknown pathogen. In this case, experts think these cross-reactive T cells likely come from previous exposure to other coronaviruses — those that cause common colds.

Indeed, a study published earlier this month supports that hypothesis: Researchers reported that 25 people who’d never had COVID-19 had memory T cells that could recognize both the new coronavirus and the four types of common-cold coronaviruses equally well.

“This could help explain why some people show milder symptoms of disease while others get severely sick,” Alessandro Sette, a coauthor of that study, said in a press release.

“You’re starting with a little bit of an advantage — a head start in the arms race between the virus that wants to reproduce and the immune system wanting to eliminate it,” Sette previously told Business Insider.

We still don’t know precisely how long this long-term immunity lasts

Blood samples in vials are tested for coronavirus antibodies at Keele University in the UK on June 30. 

Image credit: REUTERS/Carl Recine

Though this news about T cells and coronavirus immunity is promising, scientists still don’t know precisely how long people who recover from COVID-19 will be protected from future infection.

The authors of the new study said they detected T cells “months after infection, even in the absence of detectable circulating antibodies.”

Other preliminary research published Saturday suggests that T cells not only last at least three months after coronavirus symptoms start, but in some cases also increase in number during that time.

What’s more, clues gleaned from other coronaviruses, like SARS, suggest T cells’ lifespan could be decades long.

The July study also looked for T cells in blood samples from 23 people who survived SARS. Sure enough, those survivors still had SARS-specific memory T cells 17 years after getting sick. Those same T cells could recognize the new coronavirus, too.

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Can’t Afford a Fancy Marketing Agency? Phlywheel Offers a DIY Alternative

August 19, 2020 by Asif Nazeer Leave a Comment

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Small businesses often don’t have access to full service marketing agencies like big companies do. But that doesn’t mean they can’t find unique ways to market their offerings.

Phlywheel wants to bridge the gap between those massive agencies and small businesses. So the company offers a DIY platform for marketing.



Phlywheel DIY Marketing for Small Business

Learn more about the offering and the company’s journey in this week’s Small Business Spotlight.

What the Business Does

Provides a DIY marketing platform for SMBs.

Co-founder and CEO Tara Hunt told Small Business Trends, “With ever-tightening marketing budgets, Phlywheel is focused on doing more with less. On Phlywheel, members can find a full range of digital and traditional marketing guidance across strategy, research, design, writing, optimization and more. Content features include masterclasses, expert guest speaker series, case studies, how-to videos, digital tools and downloadable guides, as well as actual templates that have been used on live campaigns. Expert coaching tops off the premium Phlywheel experience as members are offered one-on-one access in addition to online community lessons.”

Business Niche

Providing personalized solutions that work for SMBs.

Phlywheel is based on the “teach a man to fish” mentality. The founders, who stem from award winning strategic marketing firm Truly, Inc., had all sorts of tools and templates and knowledge. Realizing that there are many small businesses or individuals that couldn’t afford their services, they thought, “what if we could teach them and guide them to do it themselves?” That would take less time and then they would have the expertise in-house!

“Because a lot of SMBs don’t have the budget to spend on the time needed to invest in creating a digital marketing strategy, Phlywheel provides the tools to become in-house experts, reducing dependency on external experts and helping organizations market smarter.”

How the Business Got Started

After realizing that SMBs struggle to access quality marketing resources.

Hunt and the team at Truly noticed how many SMBs weren’t able to work with them because of budget concerns. So they decided to build something they could use.

“The idea of Phlywheel began in spring 2019 when the need to provide a resource for SMBs became apparent. The platform officially launched in July 2020, as industries and the economy were still trying to process and adapt to the massive changes brought about by the COVID-19 pandemic. At that point, the platform was not only thought of as a modern take on a digital agency, but a real solution to challenges the pandemic presented businesses.”

Biggest Win

Getting through the public beta period.

“Phlywheel only launched publicly a week ago, but we ran a private beta for 5 weeks before this. The beta was all about proving our thesis that we can scale services and really help SMBs with the combination of content, community and coaching. Though we did a ton of research ahead of time, I was still nervous about the beta. We had a pretty overwhelming response with 50 businesses signing up! It would be a real test!”

Biggest Risk

Turning down other business to focus on Phlywheel.

“We’ve been wanting to create and launch Phlywheel since June of 2019, but focusing on it kept being put off due to inbound work with Truly. In early 2020, we decided to “burn the boats” and turn down new leads altogether, which puts us in a bit of a scary position. We only have a handful of bigger clients and Phlywheel, which isn’t make much money yet!

“This, of course, could go very wrong as we’re spending that cushion of savings we have from being cautious on growing Phlywheel. As an executive team, we check in on this frequently. We still get lots of inbound leads (though a bit less since COVID-19 hit!) and we have that discussion again, “Should we take this potential client on so we mitigate our risk and give ourselves more runway?” It’s a difficult balance, but we are really committed to what Phlywheel can do in the long term, so we need to put that community first…even if it’s not replacing the lost revenue yet.”

Lesson Learned

Don’t say yes to everything.

“These were the projects that I could feel would be the wrong kind of challenge. The red flags were there: they didn’t have solid goals, they weren’t ready for marketing (product was still in disarray), they didn’t completely value what we bring to the table, etc.

“I love a good challenge. But I need to pick the ones that have a path to winning (not hopeless causes!). No agency or company should be arrogant enough to think they can fix something nobody else has been able to fix. I’ve learned that this idea is a deadly form of vanity now and wish I could go back and tell myself this.”

How They’d Spend an Extra $100,000

Slowly growing the team.

“If we had an extra $100,000 kicking around, I’d be using it to invest in talent. But, to my previous experience of hiring too many people too fast, I’d spend it very very slowly and wisely.”

Company Value

Playfulness.

“We don’t like taking ourselves or anything so seriously that there isn’t room for fun and laughter. From our Llama mascot, Elphyra, to the weekly planning jams and happy hours with our members, the goal is for the platform to come to life, to stoke engagement between members and our team and make the experience educational and lighthearted.”

Favorite Quote

“The trouble with normal is it always gets worse,” by Bruce Cockburn.

* * * * *

Find out more about the Small Biz Spotlight program

Image: Phylwheel, Tara Hunt


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How to Keep Focus Amid Myriad Distractions (INFOGRAPHIC)

August 18, 2020 by Asif Nazeer Leave a Comment

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With advances in telecommuting technology, working from home has been steadily gaining momentum in recent years. The onset of the Covid-19 pandemic saw a sudden spike in the number of employers letting employees work remotely.

Despite the popularity of homeworking and 91% of remote workers feeling more productive, distractions are rife in homeworking environments.



Keep Focus Despite Distractions

With workplace dynamics changing, it’s more important than ever that workers don’t give into distractions. To help employees maintain focus in new working environments, Nonprofit Colleges Online published an infographic. The infographic was commissioned by NowSourcing, an infographic agency that specializes in data visualizations and interactive infographics.

The ‘How to Keep Focus Despite Distractions’ infographic outlines the many distractions of modern workspaces. It provides tricks and tips to help employees keep focused when working in remote environments.

Culture of Distraction

According to the infographic, 99% of employees say they are distracted daily. 93% of workers cite video conferencing as the primary distraction. 51% say they are most distracted by phone calls.

Why We Can’t Focus

The research looked at the reasons behind workers’ lack of focus. Stress, multitasking, sleep deprivation and a busy environment, are leading reasons for an inability to focus at work.

Generational Divide

NowSource’s study explored how different generations feel about distractions and focus in modern workplaces. 74% of Generation Z and Millennials are distracted at work. 69% of these age groups admit their smartphones are one of the biggest distractions.

Baby Boomers admit to feeling more productive in a quiet space with less going on. Three times as many Boomers are unable to concentrate in an open space compared to younger generations.

Working from Home

The study found that because of coronavirus many are working remotely for the first time. More than 50% of recipients have concerns that household distractions prevent them from working. 84% of workers say they can refocus in less than 30 minutes. However, even small distractions can increase workers’ chances of making mistakes.

Optimizing Your Work Environment

The infographic provides a series of tips on how to optimize a work environment. Turning off notifications on phones is recommended as notifications can disrupt thoughts making it difficult to get back on track.

Three hours a day is spent checking work email and two hours looking at personal emails. Cutting down on checking emails could therefore be an effective way to stop wasting time.

Writing down tasks in order of rank and importance can help workers focus on what is most urgent. Prioritizing tasks can help employees stop wasting time.

To help remain productive and focused it is recommended to take a 15-minute break from the screen every two hours.

Tech to Retain Focus and Productivity

The infographic looks at the tech available to help people maintain focus and productivity in modern workspaces.

Freedom.to is an effective tool to assist workers in setting up lists of website and apps that can be distracting. Freedom.to blocks access to such distractions during scheduled times of day.

Trello enables employees to list tasks and separate products by board to keep track of tasks and projects. Noisli provides custom background to drown out unpleasant noises that could prove distracting.

How To Focus Despite Distractions

Image: Nonprofitcollegesonline


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Lost Your Job? Start an Online Business – Business for Beginners

August 18, 2020 by Asif Nazeer Leave a Comment

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Featured image by Wijdan Mq on Unsplash

Have you lost your job? You’re certainly not alone. Millions of people have lost their jobs due to the coronavirus pandemic.

Non-essential businesses received closure orders, and they had no choice but to shut their operations down. In many places, there are still strict orders preventing people from gathering in large numbers. This means lots of industries can’t function as usual.

However, if you’re among those who have lost a job, you’re probably not in the best place emotionally. You may be in fear about your future. You might not know if you can keep a roof over your head and provide food for yourself and your family.

RELATED ARTICLE: HEALTH-LIFE BALANCE FOR PEACE OF MIND

Before your savings run dry, you have to be smart about it. You can do that by starting an online business.

What Are You Passionate About?

When you’re passionate about something, you can start a business related to it whether you’ve lost your job or not. You will find it easier to pursue that idea since you probably know a lot about the industry. You might have to start from scratch, but it won’t feel that way given what you already know.

Who Can You Partner With?

You’re not the only one who has lost a job because of the pandemic. Lots of other people also ended up in the same predicament. If someone in your circle of acquaintances is in a similar situation, you might want to partner with them. Together, the two of you might even come up with something huge. The expertise you each have in different areas could be the key. When you can find someone you trust, start working on a business plan.

RELATED ARTICLE: HOW CAN YOU PLAN FOR MORE BUSINESS SUCCESS?

You Have Time on Your Hands Since You Lost Your Job

Maybe you always wished you could start a business, but you felt you were too busy to get started. But since you lost your job, you no longer have an excuse. You’re always at home, and you have plenty of time to think and refine the details of your business plan.

So use this time as an opportunity to research, conduct a feasibility study, interview people, and check out potential competitors. You will feel more confident once you decide to launch your business because you spent time planning the details.

Photo by jesse ramirez on Unsplash

Your New Online Business Will Need a Reliable Delivery Service

Since you intend to operate online, your focus should be on delivery services. Make sure you partner with a courier service that gets packages to their intended destination on time. You don’t want to lose loyal customers because you failed to deliver.

Start with learning how to send an envelope or parcel with a particular company to see if you can trust their delivery service. Pursue the partnership if you feel satisfied with the service.

Pretty soon, it won’t matter to you that you lost your job because you’ll be making money anyway. Plus, you’ll be too busy working on your online business to be worried. You’ll probably be feeling pretty proud of yourself, too.

Be Realistic but Keep Your Optimism

Even if you have the best business ideas, you probably won’t succeed overnight. You will have to work hard and be patient before you see results. Nonetheless, remain optimistic. You can reach your goals. It just might take some time.

Even if you have to deal with lots of competitors, try to relax and enjoy the ride. Find out what customers like about your competitors, and try to do better than they do. If you gain the attention of new customers, they could become part of your loyal base in the future.

Make the Most of the Opportunity That Losing Your Job Gives You

There’s nothing you can do to change the reality of having lost your job. However, you can make the most of the opportunity it represents, start your own online business now, and continue earning money.

For more fresh ideas about setting up a side gig or starting a new business, be sure to bookmark our blog and come back often.

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Qualifications Most Likely to Land You a Job – Education

August 17, 2020 by Asif Nazeer Leave a Comment

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Featured photo by Rebrand Cities from Pexels

While most of us dream of going it alone and starting our own business, almost all of us will have to take a job at some point. Study is the gateway to that employment. However, not all degrees are equal when it comes to employability. 

The subject you choose to learn at university will, in most cases, have a critical influence over your career options. You must choose wisely. Consider the following insights as you consider a degree or certificate.

Arcane Subjects and Employability

We’ve all had that friend who studied an off-the-wall subject at college. Unfortunately, they often later complain that they cannot find work. What’s more, they are not prepared to start a business of their own. But courses are available in a dizzying array of topics these days. For example, “The Simpsons and Philosophy” is an actual college course, available at Berkeley. It might not, however, be particularly helpful for employability.

Surely, some subjects and qualifications are more likely than others to make you employable. You should consider your future options carefully when choosing what to study.

Geography

Another essential point to remember when choosing what to study is whether you want to remain living locally or relocate. Many skills are in short supply around the world. Choosing a subject needed in another region will vastly increase your chances of finding work abroad.

Geographical limitations have become all the more critical in recent years. The reality of location may make starting your own business venture more attractive. Migration laws continue to restrict mobility among many countries. Therefore, when seeking employment you must plan ahead and be aware of the market for your newly acquired skills.

Talent and Employability

Remember, we tend to be good at the things we enjoy. So choose a subject that sparks your interest or that gives you satisfaction. It is much, much easier to spend time working at something you enjoy and that engages you.

RELATED CONTENT: CREATIVITY TIPS: 3 WAYS TO INVIGORATE YOUR CREATIVE SIDE

Also keep in mind that studying for a typical degree can take three to four years. Therefore, you’re going to spend a lot of time studying whichever subject you choose.

The Top Six Employable Fields

Of course, new graduates are in higher demand in some industries than they are in others. Therefore, study in such areas can lead you quickly into employment. While the world is changing fast, the following fields jobs rank among the highest in employment lists over time. In other words, they offer the best stability and the most employment opportunities globally. Here is a review of the top six fields of study that lead to employability.

Healthcare

The healthcare industry probably offers the best job stability of any sector. After all, people will always get sick and injured. Therefore, there will always be a need for nurses, doctors, and dentists to care for them. Healthcare professionals are in demand the world over. Moreover, most medical qualifications are accepted globally.

On average, around 99% of all medical and dentistry graduates find work within six months of leaving university. Not only that, but the healthcare sector has some of the highest-paying jobs for new graduates. In short, healthcare is the premiere industry for employability.

What’s more, getting into the healthcare sector is relatively easy. You can even study online to be a nurse practitioner. However, you must complete extensive on-the-job training before you become fully qualified.

Additionally, a degree in any form of healthcare is commonly regarded as one of the toughest to complete. Study in healthcare requires dedication and hard work. Still, if you put in the time, the rewards are proven and lucrative.

employability
Photo by Pranidchakan Boonrom from Pexels

Veterinary Sciences

Students of veterinary studies are also in high demand. In fact, approximately 98% of veterinary students find employment within six months of graduating.

Also, veterinary graduates earn a similarly high starting salary. The only downside is that study for a veterinary degree requires around six years from start to finish.

Medical Science

Medical science is a vast and wide-ranging sector. The industry includes everything from biomedical research to the development and discovery of new drugs. In general, employability is high in medical science. Around 95% of all graduating students will find work within six months.

As with the other medically oriented degrees listed above, medical science qualifications take hard work and dedication. 

Architecture

Architecture is a highly varied subject and can involve mathematics, technology, science, and art. As such, it will be tough to get into if you don’t already have a wide range of skills behind you. Nonetheless, architecture ranks high for employability. On average, 90% of students in architecture-related studies find work within six months of graduating.

Unlike other subject fields noted above, many architects go on to start their own firms because they choose to work for themselves. Still, even for those who choose to seek employment with an agency, graduate salaries are usually high. 

Education

Teaching is another career sector with high employability and security. In the same way that people always get sick, people will also always need teachers.

employability
Photo by Julia M Cameron from Pexels

However, the majority of teaching staff don’t study teaching as such. Most study another discipline and then specialize with an additional teaching qualification. This adds up to a relatively long time spent studying.

In exchange for long hours and challenging work, teachers receive far more holidays than most other jobs. The employment prospects are impressive, with around 90% of teaching graduates finding work within six months of leaving university.

Technology

Technology, including artificial intelligence (AI), is undoubtedly going to play an increasingly significant role in the workplace in years to come. However, contrary to the widely held belief that technology is stealing people’s jobs, the evidence reveals otherwise. In fact, mounting evidence suggests that new technologies are giving rise to entirely new areas of work. 

Employability and Your Rate of Success

Remember, the subject you choose to study at university won’t necessarily dictate what you do for the rest of your life. Still, the employability of your chosen area of study can influence the speed and direction of your career. Spend some time researching what you want to do and choose wisely.

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His Criminal Record Disqualified Him From Receiving PPP. So He Pushed Back, and Got the Rules Changed.

August 17, 2020 by Asif Nazeer Leave a Comment

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August
17, 2020

9 min read


When Troy Parker got out of prison in 2015, he wasted no time. He headed straight to the library in his hometown — Cincinnati, Ohio — to start the business he’d spent years of his sentence thinking about. “Prior to going to prison, I was, let’s just say, materialistic,” Parker says. “But in prison I saw how many people, especially African Americans, left and came back. They’d tell you they couldn’t get housing or a job, so they went back to crime or started using drugs. But in prison, we were running everything from the kitchen to the boiler — remodeling, painting, asbestos removal. So my idea was to have a company that hires returning citizens. In the lower-income community, there’s people who have mental health issues, or convictions, or who struggle with addiction, but they can still work. I wanted to remove the obstacles that keep those people out of the workforce.”

Since Parker founded Innovative Labor and Cleaning Services, he’s held fast to that mission. “If you don’t have transportation to the job site, we provide it,” Parker says. “If you don’t have boots to start working, we’ll give you the boots and take it out of your first paycheck. Most people who returned from prison or come out of rehab have mental health appointments, substance abuse appointments, PO appointments. So we make the schedule flexible. We’re not really a second chance company. We’re more of a third, fourth, fifth chance company, because many people come here and aren’t willing to change at first. They’ll leave, but four months later they come back and their attitude is a little different.”

By the end of 2019, the company had 120 employees. Parker was still operating on thin margins, bending over backward to make payroll, and turning down jobs due to cashflow issues, but the company made over $2 million last year. Then, in March, the pandemic hit. Right away, Parker applied for the PPP and the EIDL loans offered to small businesses as part of the CARES Act but was told he didn’t qualify for either. The SBA’s PPP rules disqualified anyone convicted of a felony in the last five years, or anyone on parole or probation. At the time, the SBA was automatically rejecting EIDL applications for business owners who had been convicted of any crime in the last ten years, or anyone who had ever been convicted of a felony. Because Parker’s conviction was a felony (fraud), and he had six months left of probation (out of five years), he was ineligible for both.

Related: A Leaked Powerpoint Suggests the SBA Is Denying Disaster Loans to Anyone Arrested In the Last 10 Years

Parker didn’t greet this news with a shrug. He wrote emails, he made calls, he connected with other business owners with criminal records. Through the Cincinnati African American Chamber of Commerce, he was connected to Ohio Senator Rob Portman (R), who heard Parker out, and said he would write a letter on Parker’s behalf to President Trump’s staff and the SBA. Parker also got in touch with Ohio Representative Steve Chabot (R) and Senator Sherrod Brown (D). 

Troy Parker with an employee // Image credit: Troy Parker

Across the country, bipartisan advocacy groups and politicians began voicing opposition to the SBA’s restrictive rules for small business owners with criminal records — pointing to the fact that these business owners had paid their dues. Plus, they were now playing a vital role in fighting recidivism, since many hire other people with criminal records who often struggle to find work.

Senator Portman was particularly keen on advocating for Parker. And incredibly, a week before the June 30 PPP deadline, the SBA agreed to change the rules, making parole and probation no longer a disqualifying factor (unless the parole or probation started in the last year). Even with the rules changed, there were a shocking number of bureaucratic roadblocks and hoops to jump through. But Parker got in his PPP application at the literal final hour, and ended up receiving both the PPP and EIDL loans. With that money, he’s been able to bring back many old and new employees. Plus, he’s been able to start taking jobs they couldn’t before due to cashflow concerns. 

Parker is humble about his contribution to fighting for fair treatment of entrepreneurs with criminal records. But we think his tireless initiative is how change happens, so we included him as one of the 137 inspirational entrepreneurs on our July/August cover, which you can read about in Jason Feifer’s editor’s note. Since the issue came out, we’ve been following up with many of the entrepreneurs we featured. Here, Parker spoke a bit more about how he sees Innovative Labor and Cleaning Services’ role in the fight for equitable treatment of returning citizens, how it took a village to get his PPP funds, and some of the day-today difficulties he’s overcome while running a business during the pandemic.

When you started Innovative Labor and Cleaning Services, what did you see as the company’s mission?

Parker: Our mission has been to assist and help convicted felons and people that society has forgotten. People just like me. People who need patience, understanding and structure in their lives.

When the pandemic hit, what kind of effect did it have on you and your more vulnerable employees?

Like for so many small business owners, the pandemic took its toll financially and mentally. I have a responsibility not only to my business, but also to my team members and the families they help to support. While challenging, COVID-19 also gave us the opportunity to be creative and innovative. We found new ways to generate revenue.

What were some of the ways that you went about supporting your employees?

At Innovative Labor and Cleaning Services we’re a family, and that means: 

  1. Listening more than talking.
  2. Explaining how to address life’s problems.
  3. Helping employees pay for WiFi so their children can learn at home.
  4. Providing food cards for employees who don’t have enough food.

We’ve tried to help our employees by making it clear that: 

  1. We will go through this together. Stay calm.
  2. We will adjust our schedules as needed to keep everyone employed.
  3. We are working with our professionals and the African American Chamber of Commerce to make the best decisions possible.
  4. Our bank is working with us to make sure things go as smoothly as possible.

What were some of the things you learned throughout that journey of advocacy that surprised, saddened, or gave you hope?

Senator Rob Portman and Congressman Steve Chabot, who are both Republicans, had a thorough knowledge of justice reform and understood the problem of continuing to punish people who have made a mistake in life. We talked, and together we came up with workable solutions and insights. Senator Portman became a true advocate for my business.

In the end, after months of tireless advocacy, you ended up receiving the PPP and the EIDL loans. Do you think that this was because of the work you did in drawing attention to the problem?

I may have brought light to the plight of returning citizens when it comes to PPP loans, but it was the work of many leaders in government and the Cincinnati community, who collaborated and did what was right for individuals and business owners with situations similar to mine. After Senator Portman got the rule changed, the next problem was that the form on the SBA website still had the old rule. So, Nan Cahill and Susan Cox from Senator Portman’s offices had to contact the SBA to get the form with the right changes on the website, and this was happening two days before the deadline. With one day left to go they got the application on the SBA website updated.

Related: The SBA Gives $6.8 Billion in PPP to Business Owners of Color

Then, Nicole Pahard with the Cincinnati SBA office connected me with Jerome Davis in the SBA Columbus office to find a bank that would work with me, because mine had stopped taking applications. I was put in touch with Alene Cunningham with Telhio Credit Union. This is big because I didn’t bank with Telhio. Most banks or credit unions were not helping non-customers. Alena Cunningham located my application and saw it through to completion. Of course, she didn’t have to do that, but I was most grateful for her help. So that’s how I got the PPP loan. It took a lot of people’s help.

Since you received the PPP and EIDL loans, what has running the business been like?

Once we got the loan we got creative by first going into the community and finding individuals who were willing to work. Some people are scared due to the virus, and others are happy collecting unemployment unless they can make more working. But there are many who want to work and have obstacles like transportation or flexible schedules due to children being home. We realized that other companies must be having the same issues getting help.

So, we began marketing to companies in all industries that have a need for laborers. We’re now able to supply large amounts of labor due to having a huge pool of workers. We have 77 employees, up from 52 in June, with a pool of 134 skilled and unskilled teammates available to work. 

Looking to the future, are you optimistic that the SBA and banks will stop restricting access to loans and resources for business owners with criminal records?  

Opening PPP loan access to business owners with criminal records is certainly a step in the right direction. In recent years, we’ve seen the Ban the Box movement and employers having a more informed understanding on why hiring returning citizens makes good economic policy. We’re not where we need to be, but I’m encouraged by efforts being made to help those who have paid their price to society and are now looking to lead successful and fulfilling lives.

Related: 6 Ways You Can Support Black Businesses Long-Term

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Optimal Web Site Load Time Speeds and Why They Matter (INFOGRAPHIC)

August 16, 2020 by Asif Nazeer Leave a Comment

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Some 70% of consumers say that load time website affects their purchasing decision. According to WebsiteBuilderExpert the longer a webpage takes to load, the more chances that people will not stay on the website.

If more people don’t stay long enough on a website because of slow load time the site will have a high bounce rate. The report Website Load Time Statistics: Why Speed Matters in 2020 high bounce rate will also affect a website’s ranking. A high bounce rate will tell search engines that users don’t find the page content useful consequently lowering its ranking. Thus, highlighting the impact of having a slow load time on a website’s effectiveness.

Often the reasons for slow load time on websites can be easily identified. It can include issues related to web hosting; quality and size of images and files; plugins; browsers used and cache clearance rates.

Ideally, websites load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site. Customer conversation rates also are impacted by 7% for a mere one-second delay.

A report by Backlinko found for a website to fully load on a desktop it averages 10.3 seconds. While it takes an average of 27.3 seconds to load on mobile devices. Faster upload speed time makes visitors feel stress-free and in control. But a little more than 10 seconds could have negative consequences such as frustration leading to high bounce rates.



Why Speed is Important

Pages that load within two seconds have an average bounce rate of 9%. A marginal increase load time of five seconds can send bounce rates rocketing to 38%. This means visitor’s patience on websites is very slim.

delays in load time not only cause frustration but also impact future visits to a website. One in four visitors abandon a website if it takes more than four seconds to load. Among visitors to websites, almost half (46%) don’t return to websites that take too long to load. This has also larger ramifications for eCommerce sites as they stand to lose not only visibility but also revenues.

In fact, 64% of shoppers who are dissatisfied with a visit to a website will decide to shop elsewhere next time. The threshold for dissatisfaction is also high. A one-second delay could result in lowering customer satisfaction by 16%. A ten-second delay could result in a 65% reduction in customer satisfaction.

The lack of patience applies to businesses of all sizes. For example, the BBC loses an additional 10% of users for every extra second it takes for its site to load. Conversely, if Yahoo!’s site experiences a reduction of load time by just 0.4 seconds its traffic increases by 9%. If an eCommerce site making $100,000 a day experiences a one-second delay it could lose $2.5 million in yearly sales.

The figures also support this. Around 88% of internet users choose online retailers that deliver a high-performance website experience.

What Should Businesses Do

Your website’s speed can potentially impact your business. High bounce rates mean that you are losing on sales and a drop in search engine performance. Around $18 billion is lost annually because of abandoned shopping carts

This is why it’s important to optimize mobile page speeds as much as possible, as it is where most browsing takes place. Studies indicate that mobile minutes accounted for 77% of online browsing in the U.S. in 2019. With 96% of the U.S. population owning mobile phones, of which 81% are smartphone users it amounts to tens of millions of people. Furthermore, a quarter of U.S. adults say they are almost constantly online. This underlines the importance of having quick load times for your website.

The website experience you offer your clients should be as important as your in-store experience. Optimizing your website’s speed is just a start. You will also need to offer a great user experience as well. This means having engaging content, great graphics and user-friendly navigation.

Your website might be fast to upload but it is meaningless if users find it difficult to navigate through it. The rule of thumb here is to design your website with your customers in mind.

Take a look at the WebsiteBuilderExpert infographic below for more.

Image: Depositphotos.com


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4 Ways Enterprises Can Prepare for the Next Normal

August 16, 2020 by Asif Nazeer Leave a Comment

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It may be months or even years before we regain a semblance of life as it was before COVID-19. We may just have to accept this reality and focus on preparing for the next normal.

How Will Your Business Prepare for the Next Normal?

The coronavirus has upended life as we know it, and its effects are expected to persist for years to come. Moreover, the pandemic is far from over. Outbreaks still rage in many parts of the world. Countries that have overcome their first waves are now seeing new cases emerge.

RELATED ARTICLE: COUNTRIES RESPOND TO THE ECONOMIC AFTERMATH OF THE PANDEMIC

There is rapid progress in vaccine development. However, most experts project that, depending on the activity, it may be months or even years before we regain a semblance of life as it was before COVID-19. We may just have to accept this reality and focus on preparing for the next normal.

Enterprises have been wrestling with the many changes that the coronavirus has brought. They have little choice but to adapt. The pandemic gave credence to the adage that if your business is just reacting to the changes, you’re going to fall behind. We’re seeing this in how companies that aren’t prepared to do business digitally are now struggling. Even several high-profile names are filing for bankruptcy.

What’s more, success in today’s highly competitive landscape requires enterprises to be ahead of the curve. Simply keeping up with the new ways of doing things is the least companies can do to survive in the new normal. However, to succeed, companies must now understand and anticipate what the next normal will be for their respective industries and markets. Then, they need to position themselves to deliver great value for their stakeholders.

Here are four ways enterprises can prepare for what’s next:

1. Prepare for the Next Normal by Working on Survival

Economists expect the global economy to shrink by 5.2 percent in 2020. Various counties have already entered recession. Some, including the US, are posting double-digit dips in their GDP for the first quarters of the year. Human activity and mobility are still limited in a number of territories. All of these factors create an unfavorable environment for commerce. For all practical purposes, then, enterprises must first work on surviving. There’s no point in looking too far ahead if the day-to-day business isn’t assured yet.

For the next normal, enterprises must take stock of how they are being affected by the pandemic and work toward remedying them. For example, companies that are highly dependent on supply chains should find ways to work around the disruptions. They can do this through more optimized logistics or through local sourcing. It may be high time for businesses to rethink how and where they source goods or base their manufacturers.

Companies could also look toward cutting costs. Eliminating non-essentials by scaling down office expenses and deferring capital improvements can help. Most office workers may prefer continuing working from home anyway. Some business owners may need to make tough decisions. But companies should be mindful that the pandemic is also a humanitarian crisis. Avoid job cuts as much as possible. Instead, look for ways to reduce human resources costs through salary cuts and by scaling back on bonuses and benefits, particularly for those who can afford them.

2. Understand the Next Normal Will Involve Shifts in Behaviors

People have radically changed their behaviors in response to the pandemic. More people are now buying online. While overall retail sales predictably dropped, 43 percent of ecommerce merchants reported increased sales in the middle of lockdowns. Many brick-and-mortar stores also started offering “buy online, pick up in store” (BOPIS) arrangements to cope.

Certain segments and niches such as health and wellness products predictably saw more favorable sales figures. With people stuck at home, online education, home improvements, entertainment, and hobbies also saw increased patronage. Workers are starting to acclimate to remote work, with almost 43 percent of US employees saying that they look to spend more time working from home even when the economy reopens.

Photo by Allie on Unsplash

Understanding these changes can guide enterprises on how to adjust to the next normal. The shifts in consumer behavior should provide leaders with insights on how they can possibly pivot their products and services to stay relevant. Knowing workers’ attitudes should also help companies put up updated programs and policies that would be supportive of their needs. These enterprises will be able to rebuild their customer bases and win support from their workers.

3. Commit to Digital Adoption

The pandemic has made clear how vital technology is to business. Digital leadership has once again shown to pay off greatly. Businesses with established ecommerce channels readily accommodated the influx of online shoppers. Companies that have shifted their workloads to the cloud also found themselves readily capable of remote work. At the same time, they minimized what could have been major downtime when lockdowns were enforced.

RELATED ARTICLE: INTRANETS: ARE THEY MORE SECURE THAN CLOUD STORAGE?

Enterprises should reaffirm their commitment to digital adoption and double down on their initiatives. Digital tools and automation can significantly increase efficiency. They cut down costs while improving productivity and quality, which are crucial in today’s landscape. Companies can review the changes in their processes brought about by the pandemic. Then they can incorporate the right technologies to support these workloads. Developments in cloud computing will make adoption easier, faster, and more affordable.

Aside from digitizing workloads, enterprises should also leverage digital tools to help rebuild and reinforce their corporate cultures. Remote work can make employees feel lonely and isolated. Onboarding people on how to manage remote work and providing them the means to communicate and collaborate with colleagues will greatly help.

4. Develop Adaptability and Resilience

Among the key factors that differentiate enterprises that are thriving right now and those that are struggling are adaptability and resilience. It is arguable that the nature of individual industries has a lot to do with outlook. For example, those in people-dependent and highly-analog industries like retail, manufacturing, and mining are expected to struggle due to all the COVID-19 restrictions. Meanwhile, companies like tech and financial services find themselves in more comfortable positions.

RELATED ARTICLE: 3 TYPES OF BUSINESS RIDING THE COVID-19 STORM

This said, enterprises should develop these attributes to improve their ability to weather future turmoil. Being open to rethinking business models and pivoting strategies allow companies to readily adapt to circumstances as they change. Having the ability to upskill or reskill employees, adjust workflows and processes, and deploy new technologies is also crucial moving forward. Enterprises should invest in developing these capabilities.

Preparation for the Next Normal Is Possible

The coronavirus pandemic showed us that disasters and calamities can strike any time. Moreover, they are capable of upending our ways of life. What is considered normal today may not be the case tomorrow. Most of us would surely hope that the threat of the coronavirus will eventually disappear and that we can all revert back to the way things were.

Enterprises would likely appreciate if they can simply do “business as usual” soon. However, all indicators appear to point at humanity living in the next normal. This leaves us with little choice but to adapt. With insights and strategies, enterprises can find ways to survive the current crisis and work toward thriving in the next normal. And since there is no foolproof and definitive way to say what shape the next normal will take, the best any of us can do is prepare.

The post 4 Ways Enterprises Can Prepare for the Next Normal appeared first on Business Opportunities.

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Achieve ADA Compliance on Your Real Estate Site with accessiBe – Ideas

August 15, 2020 by Asif Nazeer Leave a Comment

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Featured image by Shahid Abdullah from Pixabay 

In this guide, we cover what the ADA is all about and why you need to start using a web accessibility solution like accessiBe.

accessiBe

Making Your Real Estate Website Easily Accessible with accessiBe

Whether you’re a real estate agent, broker, or property handler, you need a website to showcase your property listings effectively.

RELATED ARTICLE: WEBSITE PERFORMANCE: MAKING IT WORK FOR YOUR BUSINESS

However, having a professional-looking website isn’t enough. You need to ensure your site is accessible to every one of your web visitors—even to those with disabilities. Otherwise, you’ll violate the Americans with Disabilities Act (ADA).

In this guide, we’ll cover what the ADA is all about and why you need to start using a web accessibility solution like accessiBe.

Overview: Real Estate ADA Compliance and Web Accessibility

The ADA ensures that all people, including persons with disabilities (PWD’s), can access public accommodations. Additionally, it ensures that PWD’s can access other aspects and services physically, including, as the DOJ recently ruled, online spaces.

That includes websites by apparel stores, restaurants, hotels, creative studios, clinics and hospitals, gymnasiums, real estate agencies, and many others.

These companies should observe web accessibility. This is about making their websites, apps, and other programs easy for disabled people to use them.

Otherwise, anyone, especially PWD’s, can sue or file a complaint. Your business can lose $35,000 to $100,000 worth of penalties and settlement fees, besides tarnishing your business reputation.

RELATED ARTICLE: MAKE YOUR WEBSITE ADA COMPLIANT WITH ACCESSIBE

Web Accessibility Lawsuits in the Real Estate Industry

If you think your real estate company has little chance of receiving accessibility lawsuits, think again.

In Florida, for instance, Florida Realtors reports numerous members and a large local association receiving demand letters threatening litigation for inaccessible sites. (It’s probably worth mentioning here that Florida has the third-highest number of lawsuits in the US.)

Another example is Compass, which was slapped with lawsuits for creating barriers to its visually impaired clients. This included the absence of elements for screen reading software to relay.

Which is why, to avoid possible litigation, the National Association of Realtors (NAR) supports the pursuit of site accessibility among real estate agents and brokers.

Plus, at the May 2016 NAR conference, MLS CEO Shelley Specchio urged the real estate industry to take accessibility seriously. In her talk, she shared how her MLS listing service got a disability discrimination charge.

Besides the legal threats, though, accessibility helps your real estate company streamline and provide excellent online services. This motivates clients to revisit and recommend your site.

This results in a wider client base, better client relationships, and more satisfaction. Plus, your site will enjoy increased traffic, more site activity, and potential sales, among other benefits.

Finding the Best Assistive Technology for ADA Compliance

To make your site and online services accessible, the ADA permits and mandates the use of any assistive technologies as necessary.

For websites, this usually means redesigning your site. In other words, you’ll need to integrate elements that can help make your content more readable. Your videos and photos will need to be less glaring. And there may be other elements your web designer will need to address as well.

However, manual redesigning, including installing several plugins, costs up to $50,000. Nor does this figure include maintenance. Plus, a project such as this can take six months or more to complete. Even then, it will fulfill only 15 percent of the ADA requirements.

RELATED ARTICLE: WEBSITE DESIGN IS CRUCIAL FOR YOUR STARTUP’S SUCCESS

Additionally, when your site updates, all that hard coding can vanish. It’s unsustainable, inefficient, and expensive.

Thankfully, there’s a better way: through automated accessibility technologies such as accessiBe.

accessiBe: The Easy Way to Achieve ADA Compliance

accessiBe is the first automated, AI-powered accessibility solution. This makes it the leading innovative technology in the web accessibility market.

An all-in-one solution, accessiBe offers several instant site adjustment features. Its AI adds aria attributes, scans images, and inserts alt tags. Moreover, it automatically edits the code to make your site navigable through keys.

Installing accessiBe is also easy-peasy. You only need to insert a single line of JavaScript code, and the accessibility interface appears instantly.

accessiBe’s AI studies your site, fulfills ADA requirement gaps within 48 hours, and scans it every 24 hours to ensure you’re always compliant.

One real estate company named Cagan Management Group, for instance, testifies to accessiBe’s cost-efficiency and effectiveness, saying it has integrated the solution in 25 managed websites in 6 months.

To understand how accessiBe works, let’s look at its features and how it modified Cagan’s website. (Keep in mind, that it can do the same for yours.)

We’ll use Cagan as an example for you to view and compare the changes the accessiBe program made. Cagan’s site initially looked like this:

Now, it’s worth noting that the site modifications applied are not permanent. They remain only in your users’ browser cookies and on their devices’ screens.

The changes don’t affect how your other clients see, use, and experience your website. Once users disable their selected adjustments, your site goes back to how it originally looked.

accessiBe Features

accessiBe provides accessibility profiles that, when selected, automatically apply the site modifications suitable to the disabled person’s needs.

It has the Epilepsy Safe Profile, for instance, which turns off all flashing animations, including videos. Also, it reduces color to avoid triggering seizures for those with photo-sensitive epilepsy.

Applied to Cagan’s website, it looks like this:

accessiBe

The Visually Impaired Profile enhances the site’s visuals. This includes enlarging and magnifying text, which helps users with glaucoma, degrading eyesight, and others to read your content better.

On the other hand, selecting the Blind Users profile adjusts your site to be compatible with your blind clients’ screen reading software, such as JAWS and VoiceOver.

This aids the users in reading your content. This includes photo and image descriptions created by accessiBe’s AI, through Braille or text-to-speech engines in their screen readers.

Turning on the Cognitive Disability Profile lets clients with dyslexia, autism, and other related disabilities focus on your site’s essential elements, such as texts and titles with links.

accessibe

By minimizing distractions, the ADHD Friendly Profile assists visitors with ADHD and other neurological disorders in reading, browsing, and focusing on significant site elements.

Finally, the Keyboard Navigation profile enables motor-disabled visitors to use and navigate your site with Tab, Enter, and Shift+Tab, and shortcut keys such as “M” for menus.

Your clients can also manually apply changes such as content scaling, background color adjustments, and so on. They can also use other features in the accessiBe window, such as the online dictionary, language translation, virtual keyboard, and more.

accessiBe

Simplify Your ADA Compliance with accessiBe.

Eliminate the coding hassle, long turnarounds, and high redesigning costs to achieve web accessibility. Moreover, give yourself the peace of mind of knowing you’re avoiding ADA violations and possible legal problems.

Use efficient, all-in-one solutions such as accessiBe to fulfill the ADA requirements and guarantee your compliance at all times.

As you do, you build strong client relationships and a socially inclusive brand image for your company that ensures round-the-clock accessibility for your disabled clients.

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4 Benefits of Using Project-Based Learning in Business Studies – Business

August 14, 2020 by Asif Nazeer Leave a Comment

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Project-based learning imitates real-world business settings and situations. It helps students get a broader picture of what the business world entails.

As more small- and medium-sized enterprises continue to boom worldwide, learning institutions are incorporating project-based learning to match this wave. This approach aims to empower students to come up with great ideas that will affect the business world by finding solutions to existing problems. Below are the core benefits of using project-based learning in business schools.

project-based learning

Project-Based Learning Offers a Real Business Setting

With all the challenges in the business arena, preparing and familiarizing yourself with the hurdles will make things lighter when you eventually join an industry. It is vital that schools equip students with the skills and experience the real business environment requires.

Students can more easily acquire the skill sets and experience they need through project-based learning. This is because this method of learning encourages students to set up real businesses. For example, they can create a construction company that hires contractors. Then, they must communicate with staff members. They must also develop a team of sales representatives to market the company’s services and work with designers who develop the projects the company takes on.

Students monitor their colleagues and will even feel the disappointment of having teammates who do not deliver. Additionally, they will learn how to appreciate workmates and work in teams. And in case of challenges, they will learn to come up with solutions together.  

This approach also includes internship programs in the curriculum, whereby students work within established corporations to learn first-hand about how businesses operate. This type of learning takes them far beyond the theories they learn about in the classroom. Internships broaden students’ perspectives and bring to light some of the inner workings of the business world they cannot learn by simply sitting in a classroom.

RELATED ARTICLE: 10 PRODUCTIVE SKILLS YOU CAN LEARN ONLINE

It Provides Opportunities for Gaining the Attention of Possible Mentors

It is high time we move away from the notion that only teachers can guide students in their academic path. Every member of the community has a role to play. Project-based learning brings out these roles since students get the chance to look for mentors who play roles similar to the ones they are assigned.

For example, a student assigned a sales and marketing role will look for a sales and marketing specialist. This person will then guide them in performing their duties.  

Furthermore, during internships, students often have supervisors who guide and teach them the norms of their occupation. Thus, this type of learning encourages an early mentorship program. This then inspires students to step up in whatever role they have when they join the job market.

Project-Based Assignments Promote Long-Term Learning

Sometimes, reading many pages and attending many classes becomes tiresome. Most students have a hard time concentrating and understanding what their professors try to teach in class. Therefore, if given an assignment, it wouldn’t be strange for them to think of an essay writing service.

However, project-based learning involves the students being hands-on. This engages students and helps them understand the concepts they are trying to learn. This type of education brings students’ attention to a specific problem and a possible solution. Consequently, learners start to engage with the project, and it becomes easier for them to remember what they have learned.

It Helps Students Choose and Build Their Career Path

Many students have have not yet figured out which field of business they want to venture into. Nor do they understand what they want to do with the knowledge they are acquiring. Therefore, by assigning them projects or placing them in internship positions, it becomes easier for them to identify with the various areas of business. They might even gravitate toward an interest in a certain area.

Furthermore, project-based learning boosts skills such as communication and problem-solving. These skills are mandatory for any career to be successful. Therefore, mastering them early can give students an upper hand in the job market.

Project-Based Learning Provides Students with Real Life Skills

Success in an educational institution entails scoring straight A’s and being at the top of the class. However, project-based learning redefines this idea. This is because a student’s skills and academic competence are not one and the same. In other words, they can excel in class, but then they must also put into practice what they have learned when professors assign them real issues to handle.

The business world is evolving fast. Therefore, it is critical to adjust learning strategies so that students can familiarize themselves with what is actually happening in the world of business.

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