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You are here: Home / Archives for 2019

Archives for 2019

How to Make Your Social Media Channels More Accessible to Everyone

June 3, 2019 by Asif Nazeer Leave a Comment

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People with visual and hearing impairment may have accessibility problems in finding out about your business. Here are some simple solutions.


June
3, 2019

4 min read

Opinions expressed by Entrepreneur contributors are their own.


Social media is powerful; these platforms have the ability to connect people from all over the world and have changed the way people interact with one another. It has also changed the way businesses build relationships with their customers.

Related: 5 Things You Need to Know About Web Accessibility

Unfortunately though, most social media platforms aren’t yet fully accessible. For people who are blind, visually impaired, deaf or hearing-impaired, interacting with your content on social media is difficult and sometimes completely impossible.

Luckily, there are some steps you can take on your own social media accounts that will allow you to improve the usability of your content as well as enable you to reach the widest audience possible.

Here’s how to make your social media channels more accessible to everyone.

Write hashtags in camelcase.

Hashtags are an important part of social media; they have the ability to link content together as well as widen your reach in order to get discovered by more users. But, if your hashtag looks like this, #CHECKOUTMYHASHTAG, it’s difficult for all users to read.

Hashtags in all capital letters are especially difficult to understand for those with visual or reading disabilities. Screen-readers are unable to differentiate the words, which means the hashtag comes out sounding like a jumbled up mess.

Solution: Instead, make sure to write your hashtags in camelcase, like this: #CheckOutMyHashtag. This simple fix will make your hashtags more readable for everyone.

Include open or closed captioning for videos.

Next, with videos taking up so much of social media, it’s incredibly important to include open or closed captioning for people who are deaf and hard-of-hearing. Google has even recently announced a new project called Live Captions, a new feature for Android Q. This feature automatically surfaces captions to any video or audio content on a viewer’s phone in real time, regardless of whether he or she has an internet connection or not.

Related: Even Internet Entrepreneurs Need to Make Their Businesses Handicap Accessible

Until a feature like this is readily available to everyone, it’s important to do your part by adding open or closed captioning to your social media videos as in the example below.

 

Image Source: YouTube

Open and closed captioning has actually become more popular on social media for everyone because it allows people to watch videos without headphones and not worry about the sound  bothering the people next to them. As a result, open or closed captioning will not only make your social media more accessible but can actually increase your views. According to Facebook, videos with closed captions increase viewing time by about 12 percent.

Add image descriptions.

To make your social media channels more accessible to people who are visually impaired, you need to add image descriptions. An image description or alt text allows a screen-reader to describe what’s going on in the image so that blind users can have a full understanding of your social media posts.

Last year, Instagram introduced new accessibility improvements that make it incredibly easy for you to add image descriptions on that platform. Instagram introduced automatic alternative text as well as custom alternative text so your business can add a richer description of its photos. When posting a photo on Instagram, simply go to the Advanced Settings and write a brief description of the photo in the alt text section.

Post various types of content.

Posting the same type of content on social media all the time is not only boring, but it makes your social media profiles less accessible. Posting a variety of content types is especially important when you’re using Instagram and Snapchat Stories.

For instance, when sharing an Instagram Story like the one below, a screen-reader isn’t able to read the text on the image, making this content inaccessible to people with visual or reading disabilities.

 

Image Source: AdEspresso

So, it’s important to mix it up by providing different types of content. Instead of posting Instagram Stories with text on images all the time, use live video and speak to your audience once in a while — it’s a great way to form stronger connections with your audience. Plus, with video, you can add transcription so that the hearing-impaired won’t be excluded either.

Related: 5 Steps to Make Sure Your Website Is ADA-Compliant

Over to you

Now that you know how to make your social media channels more accessible to everyone, start taking these simple steps to make it happen. Putting these tips into action will allow you to improve the user experience for your followers of all ability levels. Once your messages become widely accessible, they’ll be able to reach everyone.

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Some Small Businesses Had to Wait Longer Than 6 Months to Hear About a Loan Application

June 3, 2019 by Asif Nazeer Leave a Comment

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How Long Does It Take to Get a Business Loan

When it comes to a business loan, applicants want to start and expand their company, or they need funds to get out of a financial jam. But the application process is not uniform across the board, which leaves room for inefficiencies small business owners inevitably face.

How Long Does It Take to Get a Business Loan

A new survey conducted by Lending Express reports inefficiency runs rampant. A number of small business applicants (7.5%) say they had to wait more than 6 months to hear back about a loan application. Another 16.3% said they had to wait more than a month.

The waiting process varies from institution to institution, but this length of time can be detrimental. If a small business owner has to wait up to six months or more, opportunities will go by the wayside.

As stated by Lending Express, a single loan can make all the difference in the world for a small business. With just a single loan, 61% of owners said they were able to turn profitable.

In the emailed report the company said, “Funding for small business owners is vastly important. It allows them to start, boost and even keep their businesses afloat. Luckily, though at times a trying experience, this survey found that most small businesses can become profitable after receiving just one loan.”

The survey was designed to determine the current business lending landscape. With a representative sample of more than 1,000 small business owners, Lending Express conducted the Google survey in April 2019.

Business Lending Landscape

Small business owners have a wide range of views on the current lending landscape. But the one common theme is they want their loans processed as soon as possible. So much so, 17% of Gen-Zers are willing to clean toilets for a two-day loan process. Another 14% are willing to go through a root canal for that speedy loan process.

It might sound comical, but the need to get the funding quickly highlights the anxiety small business owners are facing.

The anxiety is further exasperated with each loan denial. Because one in eight or 12.6% of owners say they have been turned down twice. Another 9% said it was three times. This has crushed the confidence of a segment of the small business sector.

More than a third or 36.5% say not all deserving small business owners get the funding they deserve. For Gen-Zers, the disillusionment is even deeper as 43.6% say they have no confidence in the integrity of the lending process.

When it comes to gender, millennial females are disenchanted with the lending process. Close to 9 in 10 or 89.5% millennial females feel there is gender-bias in lending. But only 58.7% of their male counterparts perceive gender bias.

The perceived gender bias is high across all ages. While 83.4% of all females say there is some level of bias, it goes down to 70.6% for males.

Key Takeaway

This survey offers some interesting insights into the current business lending landscape. It shows business owners have some predetermined understandings about the lending process. If this is not based on fact, it can deter them from applying for a loan altogether.

Whether you are applying for your first business loan or you are looking for some capital to expand, talk to the lender. Even if you are well informed, the information you have may not apply to this specific lender.

The more informed you are, the better you will be prepared to come up with the requirements the lender wants.

Image: Depositphotos.com

This article, “Some Small Businesses Had to Wait Longer Than 6 Months to Hear About a Loan Application” was first published on Small Business Trends



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80% of Americans Experience Tech Frustration on a Daily Basisc

June 2, 2019 by Asif Nazeer Leave a Comment

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Digital technology has transformed the way people communicate, socialize, work, shop, play, travel and more. And this has increased their reliance on the technology, which makes it that much more frustrating when something goes wrong.



Technology Frustration

According to a study by Asurion, 80% of Americans experience some type of tech frustration every day. The number goes up to 5 per day for 53% of Americans, and 30% say it is more than five times each day. And there are some which experience up to 40 daily tech frustrations.

If you are a small business owner and this frustration is directed towards your website, mobile app, or other digital presence, you might never see your customers again. Which is why you must do all you can to keep everything on your end up and running.

Even if everything is in tip-top shape on your end, it doesn’t resolve the tech frustration consumers face elsewhere. And as Bettie Colombo, spokesperson for Asurion, said in the press release, people have better things to do. “No one wants to spend such a large part of their day trying to get their tech to work the way it should. After all, it’s the very thing that’s supposed to make our lives easier.”

Asurion has a unique perspective on the tech frustration people experience. The company helps over 300 million people around the world with their tech related issues. To better understand these pain points, Asurion conducted a study along with OnePoll.

The study looked at the tech habits of 2,000 Americans, and these are some of the most pressing issues the poll identified.

The Most Frustrating Tech for Americans

The most frustrating tech for Americans is WiFi, which is not that surprising. Considering the amount of time people are on their smartphones or laptops using WiFi, any connection related problem will quickly receive the wrath of users.

Four out of five Americans say they are very frustrated or somewhat frustrated with dropped or slow connections.

So, not being able to connect to WiFi is almost as frustrating, which is why it is at number two. More than a third or 38% say they are frustrated because they are not able to connect, and another 34% are somewhat frustrated.

The fact the biggest issues are related to connectivity highlights how much Americans rely on their mobile device. Smartphones have become an integral part of the way people live today. Whether it is finding a location or ordering food, when this connectivity is lost, the frustration is quick to surface.

Two issues are identified as the number three problem, one of which is also related to connectivity. Slow downloads and buffering and issues logging in to the device or app is frustrating for 71% of the respondents.

Some of the other frustrating tech-related problems are battery life, computer or app crashes, forgetting passwords, and security issues/viruses.

Frustrating Devices

In order to get frustrated with technology, people have to use the devices which cause this ire. And at the top of the list is the smartphone. Americans have gotten so frustrated with their phone, 55% said they have broken them after throwing them so hard.

The smartphone is the number one source of frustration for 75% of Americans. This was followed by laptops (61%), internet routers (61%), tablets (56%), and streaming devices (51%).

The initial tech frustration is just the beginning. Americans say they are just as frustrated with the amount of time it takes to fix the issue. More than 40% say they spend over 10 minutes per tech incident to resolve the problem. Some incidents can take much longer.

If you are running a business and your tech is down for more than 10 minutes that is time you can ill afford to lose. Make sure you have a backup and recovery system in place so you can be up running as soon as possible.

80% of Americans Experience Technology Frustration on a Daily Basis

Image: Depositphotos.com


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53% of Baby Boomers Say They’ve Experienced Age Discrimination in the Hiring Process

June 1, 2019 by Asif Nazeer Leave a Comment

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Hiring Baby Boomers

Baby boomers have begun delaying their retirement. And this creates challenges for small businesses. But it creates opportunities too.

The experience baby boomers bring to the table is undeniable, but employers are overlooking them. And according to a new study by iHire, 53% of respondents say they have experienced age discrimination. In addition to age discrimination, 44.5% also say their generation is unfairly stereotyped by today’s employers.

As older workers delay their retirement and compete with everyone else, the challenges are undeniable. But there is also great opportunity, especially for small businesses. The experience and knowledge of these employees can be used to guide new startups so they can avoid the many pitfalls of the business world.

This is exactly what Steve Flook, iHire’s president and CEO pointed out in the press release. Flook said, “As the talent shortage and tight labor market continue to complicate hiring, employers should put their bias aside and consider what seasoned, eager, reliable, and highly qualified baby boomer candidates can offer.”

The purpose of the survey is to find out the job search experiences and expectations of baby boomers. To that end, iHire surveyed 1,265 baby boomer job seekers in April 2019 across 56 industries.

Hiring Baby Boomers

The biggest problem organizations face now is the lack of qualified applicants. According to the 2019 State of Online Recruiting report, 53.5% of employers say this is their predicament.

At the same time, baby boomers are actively and passively looking for new employment opportunities. In the survey 40.8% said they are unemployed and looking for a job. According to iHire, this is a sign of growing interest by baby boomers to go back to work, and it can also mean there is an uptick in the number of layoffs.

No matter the reason, they want to work. And they don’t lack confidence when it comes to their qualifications. The majority or 82.9% feel they are very qualified or over qualified for the jobs they are applying for. Only 5% say they are somewhat or not at all qualified.

In addition to getting hired, baby boomers are looking for solid compensation. Most, if not all, are looking to pad their retirement savings. In the survey 73.5% chose fair salary/compensation as one of their primary criteria from an employer.

Beyond a good salary, they want health benefits, work/life balance, 401(k) options, and flexibility. The flexibility is telecommuting and setting their own schedule. And this is where a small business can seize on the opportunity of hiring a baby boomer.

While it may not be possible to hire someone with so much experience on a full-time basis, it can be possible as a part-time or freelancer. This will allow baby boomers to stay in the workforce longer, and small businesses to use their expertise as needed.

The Opportunities

The iHire report concludes by saying baby boomers are retiring faster than employers can fill the positions they leave behind.

For those who don’t want to retire, they offer organizations solutions to the hiring problems in the current employment market. With the right hiring strategy, businesses can have a good balance of young and older employees to create the perfect working environment.

There are far too many intangibles older workers bring to the table. Businesses who are able to see this and capitalize on it will experience surprising growth and productivity.

Image: Depositphotos.com

This article, “53% of Baby Boomers Say They’ve Experienced Age Discrimination in the Hiring Process” was first published on Small Business Trends



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How to Start an Online Grocery Delivery Business – Business Ideas

May 30, 2019 by Asif Nazeer Leave a Comment

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The online grocery delivery business is booming across the globe. That’s because ever-increasing numbers of people are opting for purchasing their groceries online. So running an online grocery store is a significant business idea.

In fact, online grocery shopping is catching on rapidly with customers in developed countries like the US, UK, Japan, France, and elsewhere. One-fourth of online shoppers are already doing their grocery shopping on the Internet. What’s more, more than half of online shoppers in developed countries say they wish to do the same soon.

For this reason, the numbers of online grocers increases by three times year over year. Moreover, grocery delivery services accounted for significant growth in the food and beverage industries in last few years.

The food retail industry is a high-volume, low-margin business with cutthroat competition. However, starting a grocery delivery service business could be just the business venture for you. This is especially the case if you’re an entrepreneur with tech smarts who is good with details.

This guide will provide you with a brief idea about how to start an online grocery delivery business. It will also help you decide whether the business is a good match for your skills.

In this post, you will learn about developing an online grocery delivery business plan. You’ll also read about the costs to set up your online grocery delivery store and much more.

Steps to Starting
Your Own Grocery Delivery Business

1. Plan Your Grocery Delivery Business

The first thing you need to do is develop your online grocery delivery service business plan. It can make a difference in your overall success to find a niche that’s right for your store. Also, get to know your customer base before you begin your grocery delivery business.

To this end, identify your target customers and get acquainted with their needs. Additionally, plan your delivery periphery well. Ensure that items with shorter shelf lives will reach customers in a timely fashion. For example, be sure you can deliver fruits, vegetables, milk, and other perishable items while they’re still fresh.

Also, pinpoint the eating habits and buying patterns of your target customer. This will help you to sell your products faster and minimize wastage.

There is a lot to keep track of when it comes to grocery delivery. For instance, you’ll need to continuously coordinate with customers and maintain their ordering records. Therefore, you’ll need a clear plan.

Naturally, you’ll also need to consider your initial costs. Also, estimate how long it will take you to reach a break-even point.

2. Use a Business Model Like Those Used by E-Commerce

The business model for an online grocery delivery store is based on a marketplace model that’s used by nearly all e-commerce stores. Many of the leading players like Instacart, Amazon Prime, Peapod, and others set up their online grocery store this way. Follow their lead by taking these steps:

  1. Connect with local grocers, wholesalers, and distributors.
  2. Build a strong grocery delivery network to ensure timely delivery to your customers.
Online grocery business model

Image Source

3. Monetize Your Grocery Delivery Business

Within the marketplace for grocery delivery businesses, there are business owners, vendors, wholesalers, customers, and delivery partners.

Therefore, you’ll have both primary and secondary revenue-generation streams for monetizing your online grocery delivery business.

Primary Revenue Stream

There are multiple models in the primary business stream. For example:

Commission Model

This model is used to accelerate business growth and has the potential for maximizing profit. That is, you can set different commission rates for different products. You can also change the commission rate for different sellers and monetize those through your online platform.

Subscription Model

This model relies on discounts, additional charges, and so on to provide customers with better service. Under this model, customers sign up for monthly or yearly subscriptions. In return, you give them certain additional benefits such as exclusive offers and discounts.

For example, Thrive Market offers 25-50% discounts to its customers who sign up for an annual subscription.

Hybrid Model

The hybrid model, as the name suggests, is a combination of the other two models. In other words, your business model is a blend of the commission and the subscription models. Operating in this way could allow you to make higher profits.

For example, Amazon Prime uses the commission model with its sellers. However, it uses a subscription model with its customers, to whom Amazon provides value-added services.

Secondary Revenue Stream

Your secondary revenue stream can come from:

  • Featured promotions for merchants on your website
  • Hosting banner ads
  • Charging an additional amount for faster grocery delivery
  • Selling user data to market research companies

4. Establish a Web Presence for Your Grocery Delivery Business

To ensure the success of your online grocery delivery service, you’ll need to establish an online presence. This involves developing and starting a website. Your website will be the face of your business.

Having an efficient and functional website is critical. This is the case even if you plan to stick with a limited niche with your grocery delivery idea.

Finally, it’s imperative that you create an impressive and descriptive domain name for your brand.

RELATED ARTICLE: FOOD TRUCK TIPS: GET NOTICED IN A SEA OF CITY NOISE

Get Software Solutions

Your website needs to have every possible feature that an online grocery delivery store could have. Therefore, look for a technology-enabled solution. For one thing, your online grocery delivery business will need a multifaceted approach. Consider the following software solutions:

Develop from Scratch

If you have a strong online grocery delivery business plan and want to start from scratch, gather all your requirements. Then hire a team of software developers. However, this approach is a time-consuming process that requires a huge investment.

Besides, starting an online grocery delivery business requires a good deal more groundwork than other online businesses as it is.

Purchase a Turnkey Solution

If you want a speedier and more cost-effective software solution, a turn-key approach will better suit you.

There are many ready-made solutions available online. Many of these are open source, customizable, and self-hosted. This means you can personalize the features according to your requirements. You can buy the Instacart clone script, for instance, or the Amazon clone script for your online grocery delivery business.

Instacart clone scripts come with multiple ready-made features. This will shorten the time you’ll need for set-up. And you won’t need to go to the trouble of developing from scratch. You can purchase these scripts enabled for both iOS and Android apps.

5. Build the Brand for Your Grocery Delivery Service

Big players like Amazon and Instacart have already established their brand names on multiple fronts. So you also need to develop marketing strategies on your own for your business.

Therefore, be proactive about marketing your goods and services. To this end, center your marketing strategies on reliability, fast grocery delivery, and great customer service.

Your Online Grocery Delivery Service Can Become Your Customers’ Best Friend

The primary thing for entrepreneurs in the online grocery delivery industry is to know the challenges from the beginning. They also need to have some idea about leveraging the required technology. If you are aware of the strategies and trends, you can become a valuable online presence. Soon you’ll be serving your target customer with an online grocery business.

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How to Negotiate a Personal Injury Settlement – Running Your Business

May 29, 2019 by Asif Nazeer Leave a Comment

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If you should become injured in an accident, you might need to understand how to negotiate a settlement in a personal injury claim. This might also be the case if an employee is injured in an accident while driving for you. Read on to find out more.

Florida is a no-fault insurance state. No-fault means that regardless of who caused the accident, each driver’s own insurance company will cover medical bills up to $10K. In other words, each driver’s own auto insurance pays these bills through PIP benefits.

For property damage, a driver can file a claim against the at-fault driver’s insurance company. Property damage, of course, refers to the repairs or replacement of your vehicle.

Once you have determined all of your economic and non-economic damages, you can then pursue a settlement. In a settlement, an injured person agrees to a payment or settlement amount from the at-fault driver’s insurance company. Also, the injured person agrees to not bring further legal action against the at-fault party in connection with the accident.

RELATED ARTICLE: HEALTH AND SAFETY CONSIDERATIONS FOR A BUSY WORKPLACE IN 2019

Determine Your Damages

Examples of economic damages are injuries, medical bills, and lost wages. Common non-economic damages include pain and suffering.

For example, if you have missed time from work as a result of injuries sustained in a car accident, you will need to have medical documentation as evidence that you were placed on off-work status. In addition, you will need your employer to produce a letter that states the time you missed from work, the amount you are normally paid, and the date you returned to work.

If you are self-employed you will need to produce tax returns for up to three years prior to the accident.

Once you have completed all medical treatment you should begin to assess your economic and non-economic damages so you can determine damages for your settlement demand.

Determining damages for a personal injury settlement

Gather All Supporting Documents

The initial offer made by the insurance company is commonly their starting point and not their final offer. For this reason, the starting point almost always tends to be a low offer.

However, how low the offer is will depend on the evidence you provide the insurance company. Documents that are helpful in pleading your case are the police report, witness statements, pictures of the damage to the vehicles, and pictures of your injuries.

In addition, you should include all medical records and medical bills related to your car accident injuries. Also, if your car accident injuries have re-injured a prior injury, you will need to obtain prior medical records and supply those as well.

Create a Convincing Demand Letter for Your Settlement

Once you have gathered all of the necessary supporting documents, write a demand letter for your settlement. Demand letters prepared by Florida car accident attorneys are thorough summaries of the events surrounding the car accident. They also contain a descriptive explanation of the injuries their client sustained which necessitated medical treatment.

Above all, demand letters should depict the injured party in the most favorable light. They should also outline the at-fault driver’s negligence as the sole proximate cause for the collision.

In addition, the demand letter for your settlement must explain the economic and non-economic damages you suffered. It should also include all supporting documents, including a copy of the police report, pictures of the property damage, pictures of the bodily injuries, lost wages documentation, medical records, medical bills pertaining to the accident, witness statements, and an impact statement from the injured party.

The impact statement should summarize how your life has been adversely affected by the injuries you sustained in the accident.

A Final
Word

The State of Florida prohibits insurance companies from engaging in unfair or deceptive practices. These include failing to pay valid claims and improperly investigating a claim. However, insurance companies are businesses. As such, it is their job to minimize risks and costs, not to give you the compensation you deserve.

So do not settle the claim until you are satisfied with the settlement offer. Be certain that it covers your damages, including future medical treatment (if applicable). For more information, call Friedland & Associates: Personal injury lawyer in Fort Lauderdale.

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Ultimate Hack for Using Facebook Audience Insights – Online Businesses

May 29, 2019 by Asif Nazeer Leave a Comment

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Featured image from Pixabay on Pexels

Using Facebook Marketplace for your business is all about getting the maximum benefits from that platform. In this article, we show you how to use Facebook Audience Insights to promote your online store.

Do you know that one out of three Facebook users in the US uses Facebook Marketplace every day? It’s no secret that this ecommerce platform has a greater influence on consumers’ decisions than any other social platform.

For instance, it has a conversion rate of 1.85%, higher than the conversion rate of any other social media platform. Plus, it also has the largest audience. 

The high conversion rates on Facebook Marketplace sound amazing. However, the real trick to using that platform for your online store lies in how you wield that massive Facebook audience. Otherwise, it’s as if you hold a ruby in your hand, but you think it’s just a stone. In other words, you need to know its worth.

In this article, we’re going to enlighten you with a great hack for using Facebook Audience Insights powerfully and effectively. With this hack, you’ll be able to find and target potential customers for your online business.

RELATED ARTICLE: HOW BEING ACTIVE ON SOCIAL MEDIA BOOSTS CUSTOMER APPEAL

What Are Facebook Audience Insights?

Facebook Audience Insights can help you to reach potential customers. You do this by analyzing the trends.

Most people think Facebook Audience Insights are like Page Insights, but the two are completely different. For example, Page Insights only give you the number of page engagements, such as likes and comments. You can learn so much more from Facebook Audience Insights.

How Do Facebook Audience Insights Work?

Facebook Audience Insights help a Facebook marketer to reach out to their most relevant target audience by looking at purchase behavior, demographics, and other factors.

Facebook Audience Insights - screen shot

That’s because the Audience Insights tool provides full details about people’s demographics, page likes, purchase activity, and page engagement.

First, get access to this tool. Next, decide on the audience you want to target. You’ll make your choice based on the history of your ads and your business’s current needs. For example:

  • You can choose a broad targeting approach. This means you’ll be targeting a large audience, regardless of whether the people in that audience are relevant to your business or not. You might consider such an approach for the initial stage of marketing for brand awareness.
  • Another option is to target your own page’s audience.
  • The most effective option, however, is to target a custom audience. This is an audience you create based on data you’ve received about your previous ads.

At any rate, your choice will depend on your business’s current needs and the position of any ongoing campaigns.

4 Rules for Using This Hack for Audience Insights

There are four important rules you must understand before you begin using the hack we’re about to share with you:

Rule number 1:    The audience
size must be more than 30k and less than 300k

Rule number 2:    The top
categories must show relevant results.

Rule number 3:    The affinity score is directly related to relevancy, so it needs to be relatively high.

Rule number 4:    Check for good engagement on the relevant pages.

You will understand these rules better once you start applying them with the following hack.

Hack for Using Audience Insights with Facebook Pages

You only need three things to use this hack. That is, you need to know your niche; you need to know how to use Google Search; and you need access to Facebook Audience Insights.

To give an example, let’s suppose your niche is home décor.

First, find your targeted customer with a search query of “home décor + facebook pages.”

Screen shot 2

Next, pick one of the search results. For this example, we selected the page for “Freshome.”

Then, go to Facebook Audience Insights and type the page’s name in the box for “Interests.”

Screen shot 3

Now check your selection against the four rules we mentioned earlier.

Rule #1: Audience Size

Screen shot 4

The audience size is 30K–35K, which fits this rule.

Rule #2: Relevancy in the Top Category

Screen shot 5

The relevancy results are good, since Freshome falls into some of the top few categories.

Rule #3: The Affinity Score

Facebook Audience Insights - screen shot 6

Freshome’s affinity score is pretty amazing.

Rule #4: Engagement on Relevant Pages

Facebook Audience Insights - screen shot 7

Finally, the engagement on the relevant pages is great.

Since Freshome passed on all the selected parameters, we have a green signal to target its audience with complete confidence.

See how easy that was?

Similarly, you can search your niche with websites, blogs, magazines, and other categories as well. This gives you multiple ways to expand the target audience for your store.

Wrapping Up

Now that you have a better idea about how to find the potential audience for your niche, you can make sure your ads will be displayed in front of the most relevant audience.

Of course, you’ll continue to use the data you receive after running your ads to filter your audience further. By watching the data and using hacks like the one we share here, you’ll eventually find your way to an audience of people who always want to hear from you. In time, these folks could become your loyal customers, giving you traction for more and more conversions.

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Best Cities for Minority Entrepreneurs

May 29, 2019 by Asif Nazeer Leave a Comment

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Best Cities for Minority Entrepreneurs

Miami and Los Angeles are just two of the major U.S. cities where minority entrepreneurs are thriving. But would the nation’s capital have been at the top of your list?  Or Orlando?

Our 2019 rankings of the Best Cities for Minority Entrepreneurs identify the top 10 cities for startup owners of color and minorities.  The cities in the top 10 rankings may surprise some people, but perhaps not other people

Our rankings are based on our latest research of U.S. Census data. The rankings reflect the percentage of entrepreneurs to the overall population in metropolitan areas of the United States. We also identify factors such as industry clusters, lifestyle, infrastructure, costs, workforce availability and a thriving startup community.

Read on for the Best Cities for Minority Entrepreneurs, 2019 edition.

Best Cities for Minority Entrepreneurs

1. Miami

Sometimes called the capital of Latin America, Miami is also a capital for minority entrepreneurs. 62,992 of them work in the metro area. That makes them 1.03% of the total population working mainly in the retail trade sector.

But opportunities in the city go way beyond a single market. Miami is also a major international trade center. And Miami International Airport and PortMiami provide two of the nation’s busiest ports of entry. The city is also a hub of Spanish language media.

2. Los Angeles

The second largest city in the U.S., also hosts the second largest percentage of minority entrepreneurs, with 114,509 operating in the metro area, or .86% of the population. They work largely in healthcare and social assistance.

Entrepreneur and business consultant Rieva Lesonsky, the CEO of SmallBizDaily and GrowBiz Media, thinks the ranking is well deserved. “California is populated by so many people who moved here — from other states and other countries, making many of us comfortable with taking on risk. Los Angeles’s official name is literally translated as the City of Angels, and has long attracted people in pursuit of a dream. While “making it in Hollywood” is not your typical goal, it still symbolizes the concept that dreams can come true.”

3. San Jose

At the heart of a major techno hub, the metro area is also home to 16.705 minority entrepreneurs. They make up .84% of the population and work mainly in the professional, scientific and technical services.

Far more than just another technology center, San Jose has been called “Capital of Silicon Valley” for its cultural, political and economic influence in the region.

4. San Francisco

The Bay area is more than just a center for culture and tourism. It also provides a home to minority entrepreneurs. After all, 34,409 of them, (making up .73% of the population) work there, mainly in the accommodation and food services sector.

The San Francisco metropolitan center also happens to be the home base for some of the best known technology brands on the planet. Think Craigslist, Google, Facebook, Dropbox and FitBit, to name a few.

5. New York

New York City is famous for many things, but perhaps the number of minority entrepreneurs should be one of them. There are 131,340 to be exact, (about .65% of the population) mostly working in the retail trade.

New York City’s ranking makes sense to local entrepreneurs like Ramon Ray, who is the self-employed author of Celebrity CEO, and a speaker and business evangelist, says, “New York is a melting pot of so many cultures and ways of life with a huge small business support system.” And Ray says this is one of the reasons the city has become a center for minority entrepreneurs.

In addition, Ray also points out that New York is a media capital. “You just can’t get the media coverage opportunities you get here anywhere else.”

6. Washington, D.C.

Who knew the nation’s capital would also be a hotspot for minority entrepreneurs? 35,011 of them work there. That’s .57% of the population. And most work in professional, scientific and technical services.

Washington D.C. is a growing and diversified economy. But it shouldn’t be too surprising that tourism is second only to government-related businesses as the city’s most important industry. The city is believed to draw more than 18 million visitors annually generating more than $4 billion.

7. San Diego

Renowned for its world famous zoo, the metro area should also be known for the 16,286 minority entrepreneurs who operate businesses there. These entrepreneurs make up .49% of the San Diego metropolitan area’s population. And they work largely in the healthcare and social assistance industries.

The city is also home to many major defense contractors which make up one of its major industry clusters. Major companies in this cluster include General Atomic, Cubic and NASSCO.

8. Houston

This Texas metropolis also is big with minority entrepreneurs — 32,609 of them. They make up .48% of the cities population serving mainly in the retail trade.

Pete Detlef, Managing Partner of 24 Hour Translation Services, sees opportunity as limitless in  Houston.  “As the fourth largest city in the U.S., Houston was named the most diverse city in America this year and is the new great melting pot of culture, language, ethnicity, income, education, religion and industry.  As a measure of diversity, there are over 145 languages spoken in Houston.”

Detlef says this diversity creates a fusion of arts and thinking like nowhere else leading to the development of many successful businesses in the metropolitan area.

9. Atlanta

The home of the Atlanta Braves is also home to 26,653 minority entrepreneurs. That represents .46% of the region’s population. And most work mainly in retail trade.

John Lawson, CEO, ColderICE Media believes he understands the reason for the ranking. “Atlanta is one of the best cities in the country for entrepreneurs. However the cherry on top for minorities is that this city is 54% African American. That should say it all! Can you name another city where the makeup and leadership is so populated with minorities and people of color? A primarily African American city that is thriving and moving up in opportunity this rapidly? NOPE…Atlanta is an ecosystem where you and your business dreams and goals can thrive.”

10. Orlando

It may be known for its theme parks but the metropolitan center is also home to 11,207 minority entrepreneurs (.46% of the population) working mainly in the healthcare and social assistance industries.

As Barbara Weltman, President of Big Ideas for Small Business, Inc. explains, “Orlando is the center of Florida. For years it’s been associated with entertainment: Disney World and Universal Studios. That’s still true. But now it’s also a hub for tech and is located close to the Space Coast where things are really heating up. There’s been a huge population influx, from those relocating from the north to Puerto Ricans coming after Hurricane Maria. The state government here is supportive of small business. There’s no personal income tax on owners and various other business taxes (e.g., rent taxes) have been going down in recent years. There’s just a great buzz that this is THE place to be!”

Methodology for Top 10 Cities for Minority Entrepreneurs

If you are a minority entrepreneur thinking of starting a business or just got one off the ground, and you are located somewhere else, no worries.  There are plenty of opportunities all over this great country. But if you want a support system of minority entrepreneurs for mentoring, any of the above cities would be good ones to locate in or near.

This Best Cities for Minority Entrepreneurs ranking is based primarily on our proprietary analysis of the U.S. Census Bureau’s Annual Survey of Entrepreneurs (ASE) and Annual Estimates of the Resident Population for Incorporated Places of 50,000 or More.

Cities were ranked on the percentage of entrepreneurs in each category rather than the number of entrepreneurs. However, other data we reviewed based on information available to us included:

  • Population
  • Industry clusters
  • Lifestyle
  • Workforce
  • Costs
  • Infrastructure
  • Other startups nearby

Check out our infographic below for a shareable summary of the best cities for minority entrepreneurs.

Best Cities for Minority Entrepreneurs

This article, “Best Cities for Minority Entrepreneurs” was first published on Small Business Trends



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Entrepreneur Insider Video of the Week: How to Get Media Coverage

May 29, 2019 by Asif Nazeer Leave a Comment

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Watch this free Q&A with Entrepreneur editor-in-chief Jason Feifer, in which he reveals strategies for getting press for your business.



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Best Cities for Women Entrepreneurs

May 28, 2019 by Asif Nazeer Leave a Comment

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Best Cities for Women Entrepreneurs

Women-owned businesses are on the rise. Just look at the numbers. The number of women owned small businesses with employees increased by 2.8 percent, according to the latest U.S. Census Bureau’s Annual Survey of Entrepreneurs. But where are these women entrepreneurs?

Our rankings of the best cities for women entrepreneurs provide answers. Our 2019 best cities rankings identify the percentage of entrepreneurs to the overall population, along with other factors.

In our latest research, we delved into the numbers to see which metropolitan areas of the U.S. have the highest concentrations of women entrepreneurs. Our original research examines the number of women entrepreneurs working in the area and how that number compares to the total population. We also identify factors such as industry clusters, lifestyle, infrastructure, costs, workforce availability and a thriving startup community. Read on for the Best Cities for Women Entrepreneurs, 2019 edition.

Best Cities for Women Entrepreneurs

1. Miami

Though it may be known primarily for its memorable architecture and beautiful beaches, Miami is also a haven for women entrepreneurs. There are 36,925 women entrepreneurs in the Miami metropolitan area making up .60% of the total population, working in the professional, scientific and technical services.

With an average temperature of 77 degrees and 249 days of sun each year, Miami fosters a fun and relaxed lifestyle. Casual attire is the norm among many entrepreneurs – imagine going to work everyday in shorts, sandals and light shirts. Add the lack of a state income tax, and this city is a magnet for women entrepreneurs.

2. Denver

The Mile High City of Denver is also a summit of women’s entrepreneurial achievement. With 15,102 women entrepreneurs, that’s a full .53% of the population running their own businesses.  Many of these women-owned businesses are in the professional, scientific and technical services.

With industry concentrations like aerospace and bioscience, Denver may be the perfect destination for entrepreneurs seeking to find clients in these industries. And with a median annual income of over $76,000, the area has plenty of affluent professionals to target if you sell consumer products and services.

Copious outdoor activities contribute to an enjoyable lifestyle. Skiing and hiking in the Rocky Mountains are popular, as are biking and horseback riding. The city itself always offers something to do, with shopping, major league sports, art galleries, museums, fine dining and more.

3. St. Louis

St. Louis is known as the Gateway to the West. And women entrepreneurs are also pushing frontiers as 13,619 of them run businesses in the city making up .49% of the city’s population, many working in healthcare and social assistance.

St. Louis has a long history of promoting women entrepreneurs. A number of womens’ entrepreneur groups, such as Brazen Women Entrepreneurs (formerly Prosper Women Entrepreneurs), offer support and resources.

4. Los Angeles

The city of angels shelters 63,850 women entrepreneurs under its wings. But that represents only .48% of the city’s population, with many working in healthcare and social assistance.

Entrepreneur and business consultant Rieva Lesonsky, the CEO of SmallBizDaily and GrowBiz Media, thinks the ranking is well deserved. “The fact the Los Angeles region is one of the best cities for women entrepreneurs is not surprising to me. Women in LA have long held powerful positions in the media and movie industry — Mary Pickford was one of the most powerful women in the nation and that was in the early part of the 20th century, before women even won the right to vote. Pickford once said, ‘You may have a fresh start any moment you choose, for this thing that we call ‘failure’ is not the falling down, but the staying down.’ That’s how I feel about LA — there just seems to be endless possibilities,” Lesonsky says.

5. Portland

The city’s motto is “Keep Portland Weird.” But the city is also keeping women entrepreneurs busy with 11,492 of them doing business in the metro area, .47% of the city’s population, working mainly in the professional, scientific and technical services.

Portland is home to many small businesses including reputedly the largest independent bookstore in the world and a large number of local breweries. But what’s more, the city posts a “new business welcome kit” offering a simple way to view all relevant fees or licenses the city may require, information on how to contract with the Portland Bureau of Transportation and even a graffiti removal program to cut down on the costs of vandalism.

6. New York

The Big Apple has a big group of women entrepreneurs — 95,731 in all but just .47% of the total population — in the New York metropolitan area, working in other services excluding public administration.

The city’s ranking doesn’t surprise entrepreneurs located in the greater New York City area.

Ramon Ray, who is the self-employed author of Celebrity CEO, and a speaker and business evangelist, says, “New York is a melting pot of so many cultures and ways of life with a huge small business support system.”

Additionally, Ray points out that New York is a media capital. “You just can’t get the media coverage opportunities you get here anywhere else.”  Women entrepreneurs who are looking to build their personal brands and business brands could have advantages in New York City.

7. Seattle

With businesses like Microsoft and Amazon based in the metropolitan area, it’s no surprise Seattle  is a haven for women entrepreneurs. The presence of large companies tends to create an ecosystem of alumni who branch out on their own and in turn serve the large companies and their thousands of employees.

Seattle has 17,620 women entrepreneurs or .46% of the population. The largest industry groups you will find these females entrepreneurs in are the professional, scientific and technical services.

Seattle also has excellent infrastructure to support today’s entrepreneurs. For example, it is one of the most gigabit-ready cities, offering gigabit broadband internet service to residents and businesses.

8. San Francisco

It may be known for its Victorian architecture and iconic Golden Gate Bridge, but San Francisco should also be known for women entrepreneurs blazing new trails. The metro area is home to 20,813 of them. That’s .44% of the region’s population.

Between 1846 and 1852, thousands streamed into the city creating a boom town thanks to the discovery of gold in California. Today, thousands of women entrepreneurs seek their own fortunes in the city.

9. San Jose

Located in California’s Silicon Valley, the area is already known for tech entrepreneurs. And there are women entrepreneurs too. There are 8,639 of them, or .43% of the population, working mostly  in healthcare and social assistance.

The city is home to many successful tech firms including Cisco Systems, eBay, IBM, Hitachi and Adobe Systems. Also, its international airport serves 8.3 million travelers a year.

10. San Diego

Though known for its warm climate, San Diego is packing some other heat too. The metro area is home to 14.086 women entrepreneurs, making up .42% of the area’s population. They work mainly in the professional, scientific and technical services.

San Diego is also known for its lifestyle centered around good weather, food and fitness. Several significant business clusters nearby attract women entrepreneurs. This is particularly true of those working in the tech or B2B space.

Business owner Eric Strate, the founder of Web Design San Diego, explains, “San Diego is also home to a large military contingent, and biotech and tech companies like Qualcomm.  So, our city is growing, and there are plenty of opportunities for business-to-business or business to consumers.”

Methodology for Top 10 Cities for Women Entrepreneurs

If you are a woman thinking of starting a business or just got one off the ground, and you are located somewhere else, no worries.  There are plenty of opportunities all over this great country. However, if you want a support system of female entrepreneurs for mentoring, any of the above cities would be good ones to locate in or near.

This Best Cities for Women Entrepreneurs ranking is based primarily on our analysis of the U.S. Census Bureau’s Annual Survey of Entrepreneurs and Annual Estimates of the Resident Population for Incorporated Places of 50,000 or More.

Cities were ranked on the percentage of entrepreneurs in each category rather than the number of entrepreneurs. However, other data we reviewed based on information available to us included:

  • Population
  • Industry clusters
  • Lifestyle
  • Workforce
  • Costs
  • Infrastructure
  • Other startups nearby

Check out our infographic below for a shareable summary of the best cities for women entrepreneurs.

Best Cities for Women Entrepreneurs

This article, “Best Cities for Women Entrepreneurs” was first published on Small Business Trends



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