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You are here: Home / 2019 / Archives for July 2019

Archives for July 2019

What Is the Difference? – Business Ideas

July 2, 2019 by Asif Nazeer Leave a Comment

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Image by Gerd Altmann from Pixabay 

You have probably heard the terms “bull market” and “bear market.” But what do these two terms mean? In this post, we explain the differences between bull and bear markets.

Wall Street traders use the phrases “bull market” and “bear market” to describe how the markets are performing. Also, the terms bull and bear characterize economic conditions as they are reflected in the markets.

Moreover, the context in which someone uses these terms plays an important role. Typically, someone will use the terms bull and bear to denote a specific asset class such as stocks, bonds, real estate, even the economy itself.

As a rule, when someone speaks of a bull market, they mean that the economic outlook is mostly optimistic and expanding. When they talk about a bear market, on the other hand, the outlook is pessimistic and growth is contracting.

Therefore, when the markets are rising, it’s a bull market. Alternatively, when the markets are falling, it’s a bear market.

Generally, when there is a correction of 10-20% or more from the 52-week high, traders call this a bear market. Or they just say it’s “bearish.”

On the other hand, when the markets rise 20% or more from the correction, traders call that a bull market. Also, within the bull markets, there is another term called the secular bull market. This is a bull market that lasts 5 to 25 years or more. It is common for the markets to correct at least 10 times over the course of a secular bull market.

RELATED ARTICLE: WHAT IS BLOCKCHAIN TECHNOLOGY AND WHAT IS IT GOOD FOR?

Where Do the Terms Bull and Bear Come From?

The bull, with his sharp horns inclining upward, provides an illustration of the movement of the markets during a bullish period. Also, bulls attack by swinging their heads upward.

On the other hand, a bear generally attacks by striking downward with its paws. Then, too, bears hibernate for prolonged periods of time.

In other words, the known habits of the bull and bear provide analogies for the behavior of the markets during upswings and downturns. That’s why traders use terms bull and bear to describe the movements of the markets, whether they’re going up or down.

When it comes to the chief differences between bull and bear markets, bear markets generally last for shorter lengths of time. On the other hand, bull markets tend to last longer. In fact, various studies show that if you look to the S&P500 index over a span of decades, bull markets outperform bear markets.

For example, take a look at the chart below, showing the bull and bear markets over the course of a little more than two years.

This chart shows a bull market with intermittent bear market corrections.

However, past performance is in no way an indicator of future returns. Generally speaking, bear markets last roughly one or two years at most. On the other hand, bull markets tend to have an average lifespan of six years or more.

Characteristics of Bull and Bear Markets

Both the bull and bear markets have their own unique characteristics. For example, in a bull market, investors are optimistic. The economy is expanding and asset class returns are positive. People have more confidence in the markets. Basically, a bull market is good for the economy.

But in a bear market, investors are pessimistic and the economy is contracting. Asset class returns are negative, and people have less confidence in the markets. And a bear market is bad for the economy.

What About Hawks and Doves?

People use other terms besides bull and bear to describe other features of the markets. For instance, in the terminology of institutions such as central banks, the equivalent of the bull market is “hawkish,” and the equivalent of the bear market is “dovish.”

The animal analogies hold true here as well. People think of doves as peaceful birds, but hawks are birds of prey. When bankers release their monetary policy reports, those reports are accordingly considered either hawkish or dovish.

When a central bank is dovish, for instance, it means that policymakers expect the economy to perform poorly. This signals lower interest rates or loose monetary policy. On the other hand, when a central bank is hawkish, it means policymakers expect an expanding economy. This translates to higher interest rates or tighter monetary policy.

A Final Word About Bulls and Bears

Finally, whether the current market is a bull market or a bearish one, or whether bankers are sounding dovish or hawkish, you now know that all of these animal references are describing the varying aspects of the financial markets. 

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Small Business Supply Chain Partners Not Weakest on Cybersecurity

July 2, 2019 by Asif Nazeer Leave a Comment

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One of the ways hackers penetrate a large corporation is by first breaching the weakest link in the supply chain of an organization. In many cases, these are small businesses. But it is wrongly assumed they are the weakest link.



Supply Chain Cybersecurity Statistics

A new study from (ISC)² reveals large partners are actually to blame more than their smaller counterparts. According to the report, 54% of enterprises said the third-party breach was caused by large partners. This is compared to 46% of small partners or businesses.

Additionally, 14% say they experience a breach as a result of a small business partner. However, it goes up to 17% with large partners.

The difference is not dramatic, but it lays to rest the misconception small businesses are more responsible for breaches in the supply chain. As long as the business has a strong security protocol in place, the size is irrelevant.

In the release for the report, (ISC)² COO Wesley Simpson addressed this very point. Simpson says the key is to build a strong cybersecurity culture with the right best practices to maximize security effectiveness. If everyone does this, the entire supply chain is more secure.

Simpson adds, “It’s a good reminder that in any partner ecosystem, the responsibility for protecting systems and data needs to be a collaborative effort, and multiple fail safes should be deployed to maintain a vigilant and secure environment. The blame game is a poor deterrent to cyberattacks.”

The Issue of Supply Chain Partners and Digital Security

The most famous (or infamous) security breach associated with a partner is the Target data breach in 2013. In that case, 70+ million pieces of data were compromised after the network credentials from an HVAC contractor was stolen.

When the case settled in 2017, it was revealed 41 million customer payment card accounts were affected. And Target had to pay $18.5 million to 47 states and the District of Columbia.

Small businesses are more aware of cyber security because of this specific case. And as the (ISC)² report points out they are doing much better today.

More Supply Chain Cybersecurity Statistics

The key takeaway from the survey is the conflict large enterprises are experiencing regarding the risk small businesses really pose. This is because the data, according to this study at least, proves small businesses are more secure.

The report also points out fewer than 32% of the data breach large enterprises suffer comes from a third party. So, more than two thirds or 68% of breaches are coming from other forms of attack.

Nevertheless, 32% is a very high number. This is because 64% of large enterprises outsource more than a quarter (26%) of their daily business tasks. With so much data in the hands of third-party businesses, the threat and concern are clearly obvious.

Almost all enterprises or 96% have contract provisions specifying how third parties access, store and transmit their data. And 95% also say they have a standard process for vetting small business suppliers’ cybersecurity capabilities before providing access.

As far as responsibility, 69% of enterprises will hold a third party fully accountable for a data leak or breach by mishandling their data. And 73% of small businesses say they will feel liable if a client experiences a breach. Even if their action is indirectly responsible for the security incident.

At the end of the day, an almost equal number of enterprise respondents feel they are to blame (48%) as much as the partner (52%).

Recommendations from (ISC)²

For three decades (ISC)² has been providing a safe and secure cyber world. The organization is an international nonprofit membership association. More than 140,000 certified cyber, information, software and infrastructure security professionals are members. And their goal is to make a difference and help to advance the industry.

These are the recommendations from (ISC)²:

Supply Chain Cybersecurity Statistics

The Survey

The supply chain cybersecurity report comes from an online survey conducted by (ISC)² and Market Cube in November 2018. A total of 709 IT, ICT, and cybersecurity decision-makers took part in the survey. This includes 354 small businesses with 250 or fewer employees and 355 from large enterprises with at least 1,000 employees. All the companies are based in North America.

Image: Depositphotos.com


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A Blind Date Led to Marriage — and the Acquisition of an Almond Butter Company That’s Now Worth Millions

July 1, 2019 by Asif Nazeer Leave a Comment

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Dawn and Steve Kelley bought Barney Butter soon after meeting, and the couple quickly saw fortunes rise.


July
1, 2019

3 min read


About ten years ago, Dawn Kelley went on a blind date. That’s when she met her future husband and business partner.

Steve Kelley had already been in the process of looking to buy Barney Butter, an almond butter company started by a family friend.

Related: This Entrepreneur Says the Nonprofit She Started Inspired Her to Push Her Nut Butter Business to 7 Figures

“He called [our mutual] friend after our first meeting and said, ‘Oh my God, I just met the one, and when I say the one, I’m not sure if it’s the one I want to marry or the one that I want to run Barney Butter,” Dawn said. “It ended up being both.”

Image credit: Barney Butter

What appealed to the couple was the fact that Barney Butter, named after its original founder Jennifer Barney, manufactured its own products.

“We had this opportunity where we could run this manufacturing facility and make the highest quality product that we can,” she said. “There were all these options available to us.”

It proved to be a fascinating career move to Dawn Kelley, a former tech executive and marketer. The Kelleys initially invested in the company before buying it outright and significantly growing its revenues.

“My motto — and the sign that I have hanging on my office wall — is ‘make something,'” Kelley said. “I consider myself a perfect blend, at least most days, of left and right brain. Having the manufacturing side gives us that kind of ownership of it versus just being a sales and marketing organization where we’re working with a third party co-packer.”

Related: The Company That Created a New Way to Drink Tea Is Truly a Product of Love

Barney Butter, Kelley said, sets its products apart from the many competitors in the space by blanching almonds, which removes their skin and leads to a smoother product that’s more like peanut butter. Due to its smaller scale compared to competing brands owned by food giants, Kelley took a deliberate path for its growth.

“The way we went about growth all along was not to get as many new points of distribution as fast as possible, but instead focus on velocity and turns within the accounts that we do get,” Dawn said. “There’s so many unintended consequences of taking that account in a region where maybe you don’t have a stronghold yet.”

Currently, Barney Butter almond butters — its top sellers are Barney Bare Smooth (no sugar or salt added), Barney Smooth and Barney Crunchy — can be found in about 13,000 stores. The company, which has not taken on outside funding, said it grew more than 30 percent last year and expects similar growth this year. It recently introduced a powdered form of almond butter.

Related: How Curiosity Propelled the Entrepreneur Behind Justin’s to Grow a $100 Million Brand

Kelley said that the company is focused on owning the almond space and continuing to focus on its core products, which she said is a challenge that suits her skill set.

“Why I love my job and the company is because I tend to be motivated by having a balance between spreadsheets and creativity,” she said. “I can get just as lost in an Excel spreadsheet as I can in the kitchen coming up with a new recipe with our almond butter. That’s what keeps me excited and engaged.”

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2019 summer reading: 10 business books

July 1, 2019 by Asif Nazeer Leave a Comment

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PwCstrategy&

Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase.

strategy+business is published by certain member firms of the PwC network.

© PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “strategy+business” is a trademark of PwC.

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