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You are here: Home / 2019 / Archives for July 2019

Archives for July 2019

Project Staffing on a Budget: 14 Critical Things to Remember

July 14, 2019 by Asif Nazeer Leave a Comment

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14 Critical Things to Remember When Project Staffing On a Tight Budget
Think about project staffing on a tight budget. Many businesses find it a difficult task. Businesses need to be able to find the right balance. When assigning staff or budget to a project, ensure that the company makes the best use of people’s skills. And makes the best use of company resources too. Look at the scope of the project. Establish a time frame. Provide a good starting point for planning and scheduling. But think about other considerations to keep in mind too. Find out more. We asked members of the Young Entrepreneur Council (YEC) the following:

“What is an important thing to remember when figuring out how many people need to work on a project, especially when resources — including time, money, or the number of people available — are tight?”

Project Staffing on a Tight Budget

Consider what YEC community members say about project staffing on a tight budget:

1. Phase In Your Staff as Needed

“Many projects go through phases that require different skill sets at different times. For instance, if you’re launching a new product you’ll have engineers, designers, and product managers involved heavily early on, but as the product becomes finalized and goes to market, you can then phase out most of the engineers and bring in more marketers and salespeople to push the product.” ~ Andy Karuza, FenSens

2. Select a Project Leader

“When creating small groups for a project, take someone who has a lot of experience with past similar projects. Take them aside and ask them how many people they think they’ll need to complete the project in a timely manner. If you’re tight on resources, explain that to them and find out the essentials needed to complete the project on time.” ~ Andrew Saladino, Kitchen Cabinet Kings

3. Look for Team Members With Strong Problem-Solving Skills

“One characteristic that is highly valued in our company is the capacity our team members have to solve different problems in less time. When the time comes to make teams, we allocate the ones who are ready to handle any difficulty as project leaders.” ~ Alfredo Atanacio, Uassist.ME

4. Make Sure Staff Are Reliable and Time-Conscious

“When resources are tight, you’d need your best people forward. Staff who have the skills, experience and excellent work history to show for it are more coachable, time-conscious, and have the wealth of knowledge that’s critical for weeding out strategies that don’t work. If you can’t afford to do trial and error, then you need people who don’t have to.” ~ Diego Orjuela, Cables & Sensors

5. Watch for Scheduling Issues

“Consider the other projects that are going on at the same time. If the latest project needs a certain team member but they are wrapped up in something else, this can present issues. Plan the project for a time when that team member is able to give their full attention.” ~ Stephanie Wells, Formidable Forms

6. Create a Budget Beforehand

“If you want to see how many employees you can have on one project, create a budget. This will show you how much money and resources you’re working with so you can have the right amount of people working on it, while knowing that they’ll get the job done effectively. If you don’t have the budget to do a good job, it’s best to move on to something else.” ~ Chris Christoff, MonsterInsights

7. Seek Employees’ Input

“Before deciding on a group for a project, ask your employees for their input. For instance, maybe you’ve already chosen a project leader so you can ask them which team members would work well on the team, how much time they think the project will take, and so on. Getting a second opinion will give you a better idea for how to build a project team that works.” ~ John Turner, SeedProd LLC

8. Gauge Their Expertise and Responsibilities

“You need to properly gauge your team members’ individual levels of expertise and how much responsibility they have when calculating how many people to put on a project. This is how you’ll determine what each person can handle and what level suits their expertise so you aren’t wasting resources, money or time.” ~ Jared Atchison, WPForms

9. Balance the Urgency of Each Project

“It is very important to know the strengths and weaknesses of your team to properly allocate them to certain tasks. Efficiency is number one when it comes to running a profitable company. In order to attain maximum efficiency, you need to balance the urgency of each project that you are working on based on due date, potential profit, and current schedule.” ~ David Chen, Sharebert

10. Ask About the Need for Ancillary Help

“You shouldn’t just guess. Make sure the people with the top skills needed to complete the project are assigned to it and add in extra ancillary help if necessary. Consult with your top folks to see how many “extras” are needed. If the answer is “none,” go with it. They’re not going to tell you that more are needed if they aren’t, and they’re not going to say that extra help isn’t needed if it is.” ~ Andrew Schrage, Money Crashers Personal Finance

11. Empower Mid-Level Managers to Make Assessments

“Delegate and empower the mid-level managers to make these decisions and organize support, then manage your managers through timelines and metrics critical to project success. Upper-level managers are further removed from the day-to-day operations and their “estimate” is likely to be less accurate than a mid-level manager who understands what goes where and how. Trust your team and your structure.” ~ Matthew Capala, Alphametic

12. Establish Accurate Time Estimates

“Accurate time estimation allows you to know how long tasks will take and the number of people you will need to complete the work. Project managers should identify all tasks that need to be completed, as well as time that will be spent on meetings, communications, tests and reports. Without doing this first, time will get wasted and projects won’t get completed on time or within budget.” ~ Blair Thomas, eMerchantBroker

13. Have Teams Self-Report

“Have your teams estimate their own resourcing needs. And build in a system where they report back to themselves and the broader team on their progress. By doing this you create more buy-in from your staff. Because they tell you how long or costly something will be. In turn, this makes them more accountable. And excited to celebrate the win of hitting the goals they set for themselves.” ~ Tony Scherba, Yeti

14. Remember: More People Doesn’t Always Mean Faster

“When staffing a project, always remember that having more people assigned to it does not always mean it will go faster. When our clients ask to have more developers put on their software project, we often use the analogy of painters painting a room. If you have a small room, shoving 10 painters in there instead of two won’t make it go any faster; rather, it’ll likely slow it down.” ~ Keith Shields, Designli

Image: Depositphotos.com

This article, “Project Staffing on a Budget: 14 Critical Things to Remember” was first published on Small Business Trends



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These Seminars will Teach You About Apps to Transform Your Business

July 13, 2019 by Asif Nazeer Leave a Comment

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When you get an app for your small business, it has to work with what you already have. Any compatibility issues and the inefficiencies it creates will result in additional pain points until it is fixed.

Zoho has more than 40 apps for small businesses which work together seamlessly. In addition to providing all of these solutions, the company holds free seminars designed to teach users the ins and outs of its apps.

Finance Seminar ’19 is going to be held in four cities across the U.S. in the month of July. The first of which will be in New York City on July 16 and 17, 2019. The NYC seminar will be followed by Miami (July 18), Houston (July 19), and Los Angeles (July 25).

The seminar is going to teach you how to improve your business with Zoho’s cloud-based finance platform. The Zoho product team will be on hand to answer all of your question one-on-one.

At the end of the seminar, you will run your back-office operations, and optimize your workflows to run your business more efficiently.

 

The seminar is free, so click the red button and register.

Register Now



Featured Events, Contests and Awards

Free Seminar: Basics and Best Practices for Streamlining Business Finances (NYC, NY)Free Seminar: Basics and Best Practices for Streamlining Business Finances (NYC, NY)
July 16, 2019, New York, NY

Join this free finance seminar to dive deep into accounting for small business owners, bookkeepers and CPAs. You’ll learn all about Zoho apps and how you can manage everything from invoicing and expense policies to analytics, approval workflows, and more with a single suite. Register today, it’s free!


Listening to the Voice of the Customer Listening to the Voice of the Customer
October 16, 2019, Chicago, Ill.

Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to accelerate innovation in business-to-business markets. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.
Discount Code
SMALLBIZ ($100 Off)


More Events

  • SkySprout Summit – Columbus Marketing Conference
    July 16, 2019, Columbus, Ohio
  • Free Seminar: Basics and Best Practices for Streamlining Business Finances (Miami, FL)
    July 18, 2019, Miami, Fla.
  • Free Seminar: Basics and Best Practices for Streamlining Business Finances (Houston, TX)
    July 19, 2019, Houston, Texas
  • Free Seminar: Basics and Best Practices for Streamlining Business Finances (Los Angeles, CA)
    July 25, 2019, Los Angeles, Calif.
  • Developing an HR Strategy (Seminar)
    August 14, 2019, San Francisco, Calif.
  • Funding a Business Course – Application Deadline
    August 23, 2019, Oakland, Calif.
  • World Blockchain Roadshow
    August 26, 2019, Multiple Cities
  • TECHSPO Sydney 2019
    August 28, 2019, Sydney, Australia
  • DigiMarCon Europe 2019 – Digital Marketing Conference & Exhibition
    September 12, 2019, Amsterdam, the Netherlands
  • DigiMarCon Asia Pacific 2019 – Digital Marketing Conference & Exhibition
    September 18, 2019, Singapore
  • World’s Largest MBA Tour is Coming to Philadelphia – Register for FREE
    September 30, 2019, Philadelphia, Pa.
  • DigiMarCon Singapore 2019 – Digital Marketing Conference & Exhibition
    October 02, 2019, Singapore
  • World’s Largest MBA Tour is Coming to Miami – Register for FREE
    October 16, 2019, Miami, Fla.
  • World’s Largest MBA Tour is Coming to Austin – Register for FREE
    October 21, 2019, Austin, Texas
  • TECHSPO Dubai 2019
    October 22, 2019, Dubai, United Arab Emirates
  • Rhodium Weekend
    October 24, 2019, Las Vegas, Nev.
  • World’s Largest MBA Tour is Coming to Denver – Register for FREE
    October 28, 2019, Denver, Colo.
  • Small Business Expo 2019 – LOS ANGELES (October 30, 2019)
    October 30, 2019, Los Angeles, Calif.
  • IMPACT>MOBILITY USA 2019
    November 04, 2019, San Diego, Calif.
  • National Small Business Week
    May 03, 2020, Online

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Zoho

This article, “These Seminars will Teach You About Apps to Transform Your Business” was first published on Small Business Trends



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In the News: Business Owners and Clients Increasingly OK with Texting After Hours

July 12, 2019 by Asif Nazeer Leave a Comment

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We’re always working anymore.

We may post business hours on our office or stores but those don’t tell how much business owners are working before and after them. But maybe that’s because our customers are OK with it?

That’s why we weren’t too surprised by the results of a new survey from Carphonewarehouse this week. They found that 73% of business owners think it’s OK to text clients after business hours.

If that many believe it’s OK to text a business client after business hours, that must mean they’re not getting a lot of push back from those clients they’re texting.

Now, this could be a good and a bad thing. Yes, keeping clients happy is great. But you’ll need to establish boundaries if you’re available outside your listed business hours. Otherwise, you’ll never get away from work.

For the rest of the week in small business news, check out our roundup below:

Finance

New Mastercard Partnership Helps Gig Workers Get Paid

Digital technology is providing more options for today’s workforce. And workers are using these options for greater autonomy and independence. But this independence brings with it challenges when it comes to finances and reliable income.

Sales

4 Tips About Customer Refunds You Need to Know

Good news — you received a payment from a customer or client. The bad news is, they’re now asking for a refund. Refunding requests can be disheartening, but they can happen from time to time. Don’t go into a panic or ignore the request when you get one.

Small Business Operations

Attention: 13 Small Business Documents You Must Keep on Hard Copy

A business entity exists under its documentation. Without the proper records, registration, licenses and other legal documents, a company is just an idea in the owner’s head. Having hard copy business documents registered in the right places make the business a real entity.

Social Media

What You Need to Know About Facebook Places for Your Business

Facebook Places is a geolocation tool that is designed to help users share their favorite spots and discover new ones. Users can “check in” at various locations, from cities to movie theaters to small boutiques, and then share updates with their connections that include a map and pin showing that exact location.

Startup

FreshBooks New Feature Helps Businesses Set Up Retainer and Recurring Payments

One of the biggest challenges for small business owners is eliminating the labor-intensive processes of daily operations. And one of these operations is the many tasks in accounting. A new feature from FreshBooks is going to help businesses by setting up a retainer and recurring payments from clients.

Taxes

65% of Small Businesses Got a Tax Refund for 2018 – and Most Were Happy

For individual taxpayers, refunds are a common thing. But for small businesses, it depends on the type of entity you establish and the type of taxes you pay. 2018 Small Business Tax Refunds Survey According to a report from OnDeck, 65% of the business owners received a tax refund in 2018. And while 75% said they were satisfied with the outcome, 1 in 4 weren’t.

Technology Trends

Canva Flyer Maker Provides Small Businesses with a New Marketing Tool

Canva’s Flyer Maker lets you create professional flyers in seconds. It’s a web based tool giving small business owners graphic design capabilities. Small Business Trends contacted Liz McKenzie, Head of PR and Communications at the company, to learn more. Canva Flyer Maker Why It Matters Canva’s Flyer Maker was designed for the busy small business owner.

Image: DepositPhotos.com

This article, “In the News: Business Owners and Clients Increasingly OK with Texting After Hours” was first published on Small Business Trends



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Netflix, YouTube, Prime Video and Hulu Dominate Streaming, for Now

July 12, 2019 by Asif Nazeer Leave a Comment

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The big four streaming apps make up the majority over over-the-top (OTT) viewing right now, but that may change.


July
12, 2019

2 min read


This story originally appeared on PCMag

In the past few months, everything Netflix has spent billions preparing for has begun to come to pass.

Preceding a new wave of video streaming competition from heavy hitters including Apple, AT&T, Comcast, and Disney, all launching in the next year, Netflix announced it’s losing its two most popular shows. Friends will depart for HBO Max in 2020, and The Office is heading to NBCUniversal’s service in 2021.

According to a recent comScore report, 64 million US households used over-the-top (OTT) streaming services in March 2019, through a smart TV, media streaming device, game console, and other means. The report found that Netflix reaches 75 percent of those households, followed by YouTube at 55 percent.

Amazon Prime Video and the now fully Disney-controlled Hulu reach 44 and 32 percent of those OTT households, respectively. The big four comprise 79 percent of total viewing hours, according to comScore. But for Netflix in particular, the big question is whether its continued investment in originals can replace the engagement it gets from licensed sitcoms.

Nielsen provided PCMag with data from its 2018 SVOD Content Ratings report showing that The Office was the number one Netflix show by hours viewed by a healthy margin last year — more than 52 million hours for its 200-plus episode run. Friends and its 254 episodes were second at over 32 million hours, and the rest of the top five were also licensed shows (Grey’s Anatomy, NCIS, and Criminal Minds), not originals.

Part of the reason for that is syndicated shows simply have more episodes, but the data shows why Netflix has gone into more debt to bankroll billions of dollars in original content spending that often prioritizes quantity over quality. Netflix needs to own more content to keep users subscribed and streaming as more licensing deals expire and well-funded competitors enter the market.

For a deeper dive into the escalating original content war between all of these streaming giants, and where this increasingly cordoned-off landscape leaves consumers, check out our story on the streaming-industrial complex.

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2 Not-so-Secret Secrets for Business Growth

July 11, 2019 by Asif Nazeer Leave a Comment

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Sponsored Post

2 Not-so-Secret Secrets for Business Growth

So you want to grow your company. Business is good — but not good enough. You have bigger dreams.

You want double-digit sales growth. Maybe you want to expand to a new market or launch a new product.

Well, you can’t just snap your fingers and make it happen. It takes hard work.

What if I told you there was a not-so-secret formula to open up growth beyond current projections?

The reality is, we all have growth potential. It’s right there in front of us. It just takes the right moves.

I have two suggestions every business can use if they choose to.

Check out my article over at The Growth Center. I’ve partnered with Microsoft 365 to share my experiences.

Read: 2 untapped technologies for business growth.

Image: Depositphotos.com

This article, “2 Not-so-Secret Secrets for Business Growth” was first published on Small Business Trends



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Phone Safety on Planes? Passengers Don’t Care.

July 11, 2019 by Asif Nazeer Leave a Comment

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A new survey shows exactly what passengers think of cell phone rules set by the FCC and enforced by flight attendants.


July
11, 2019

3 min read


This story originally appeared on PCMag

Ever been on a plane as it’s about to take off, with your phone in airplane mode or even turned off, then looked over to see someone FaceTiming at full volume? It happens plenty, despite requests from flight attendants who ask you to turn off connectivity on your phone for your safety (and because the Federal Aviation Administration makes them).

A new survey by AT&T reseller All Home Connections put 1,000 travelers to the test, asking them point-blank what they do with their phones on a plane. The answers might be startling to anyone with aviophobia. They might also seem worth a big ol’ shrug to weary travelers who’ve seen it all and believe the rules are arbitrary, capricious, and a trifle unfair, especially because air travel has become such a chore, with all the pleasure of taking a covered wagon across the prairie in the 1800s.

What it boils down to is this: One in 15 people surveyed never even bother to put their smartphones in airplane mode when a flight attendant asks. Only 67 percent turn off their phones. And men are twice as likely to flaunt instructions from the crew. You can see all the details in this infographic.

All Home Connections went the extra mile and talked to a pilot and author who said pretty clearly that phones “can and do interfere with radio transmissions,” and the only thing saving the plane’s communications with the tower is that the majority of passengers do use airplane mode when requested. It turns out that at least 61.4 percent of respondents believe that to be true. (14.5 percent believe using a phone will outright cause a plan to crash. But considering how many people apparently don’t turn off their phones, the ground would be littered with fuselages and wings if that were the case.)

The survey also covered the worst habits of people on planes. Playing audio without headphones topped the list of things respondents hate, with 83 percent of people annoyed (at best). Fewer people (63 percent) dislike when passengers talk on the phone when the plane is still on the ground. And a lot of people hate when you use a bright screen (whether on a phone or tablet or laptop) when the lights are out for a night flight. Plenty of people would like to see transgressors’ devices confiscated or see them get fined for their hubris. One to 2 percent would like to see them banned, depending on the etiquette “infraction.”

For more, read the full report. Think about it next time you’re flying the not-so-friendly skies.

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Jay-Z Gets Into the Pot Game

July 10, 2019 by Asif Nazeer Leave a Comment

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The legendary rapper/entrepreneur got 99 problems but a bud ain’t one.



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Is Your Business Idea Any Good? 5 Indicators That It Isn’t …

July 9, 2019 by Asif Nazeer Leave a Comment

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Remember fidget spinners? Be careful not to build your business around a fad — and four other important tips.


July
9, 2019

8 min read

Opinions expressed by Entrepreneur contributors are their own.


Given your entrepreneur’s spirit, you likely have more business ideas than you have time to pursue. Every new consumer pain, every new piece of technology, every up-and-coming sales trend: They all seem to spark a new, ambitious, seemingly fool-proof business idea.

Related: How to Come Up With Startup Business Ideas in the Digital Era

And while you’d love to pursue all of those ideas at once, face it: You don’t have the time (and your energy, anyways, is more effectively spent on a single business venture).

So, amidst that raging sea of different business ideas, how can you determine which one is worth pursuing… and which ones are bound to fail? Well, there are always exceptions to the rule, of course, but here are five pretty strong indicators that a business idea isn’t all that great. 

1. No demand exists for the product or service.

No matter how cool, edgy, or compelling you think your idea is, if there’s no existing demand for the pain that that business will solve or the pleasure it will create, it likely won’t get far.

Of course, some of you remember when Steve Jobs famously said, “A lot of times, people don’t know what they want until you show it to them” in an interview with BusinessWeek, as a Forbes report reminds us. Jobs was right: Sometimes, you do have to create a product before consumers know they want it. Who among us could have desired the iPhone, for instance, before it was actually created?

A case study about an existing need — In an interview, Alexander  Mamasidikov, the CMO of Isina, added to what Jobs said, talking about the existing need that even a brand new, previously unimagined product must solve. Isina is an online platform where young musicians get mentored by Grammy Award winners and has clearly worked because it salves an already existing pain.

As Mamasidikov pointed out, “Before we launched, no one had really done what we’re trying to do with musicians and mentorships, but from interviewing young musicians, we quickly found out that our business idea was a winner: Young musicians want to get their big break, and we help them with that by creating a worldwide music talent search that opens opportunities for artists in all corners of the world. That is the desire we fulfill.”

Added the CEO: “Even if it’s in a way that our market couldn’t have imagined before we showed it to them, the jumping-off point was pain and desire in our market. Without that, we wouldn’t have a business.”

2. People aren’t willing to pay what you need to charge

Good business is simple math: More money should come in than goes out, and if that isn’t happening, that negative flow should last only a short period of time to benefit the long-term wealth of the company. Of course, simple math doesn’t mean easy business. Lots of entrepreneurs are struggling to fund their small businesses, with 21 percent borrowing from their credit cards and 11 percent planning to do so in the next year, according to the 2015 Hiscox DNA of an Entrepreneur report.

Your business might not always be making you tons of money; fluctuations in revenue and expenses are to be expected. But if the math doesn’t make any sense at all — if ongoing overhead costs are more expensive than what your market can afford to pay — things probably won’t pan out. So, either find a less expensive product or a target-market that can afford your high-ticket price. 

3.Potential investors won’t pay attention.

Every business needs cash. Without funds to operate, a business is like a car without gas; it might still exist, but it ain’t going anywhere. Sadly, 29 percent of small businesses fail because they run out of money, according to research conducted by CBInsights. For that reason, explaining your business idea to potential investors before launching can be a great way to determine how good your idea really is. After all, if your business doesn’t convince investors to provide necessary funds, it probably doesn’t have a fighting chance. 

Related: The Emotional Moment That Sparked a Winning Business Idea for This Entrepreneur

Celine Lu, the founder of BitDeer — a computer power-sharing platform which allows its users to mine for cryptocurrency by collaborating with the world’s leading mining pools, such as BTC.com and Antpool — explained this issue this way: “When we were testing out the idea of BitDeer as a business,” she said in an interview, “one of the first things we did was write up a detailed business plan and bring it to investors to see how they responded.”

Added Lu: We knew if we couldn’t get investors to buy into it, either our business idea wasn’t very good or, if it was, we hadn’t articulated it well enough yet and it would be time to go back to the drawing board.”

4. Your product’s or service’s demand depends on a current fad.

Remember fidget spinners? Those little un-patented spinning toys which Gen Z went crazy over for? The toys had a search lifespan that looked like this in Google Trends. 
 

Image credit: Google Trends

Between April 30 and May 7 of 2017, interest in fidget spinners peaked. Then, just as quickly, it declined into oblivion. Toys ‘R’ Us, hedging its bets that the toy was more than just a fad, didn’t even stock fidget spinners until the first or second week of May. Richard Barry, the company’s executive VP, told the Chicago Tribune: “We think the overall fidget trend can be very sustainable… the life cycle for any one product could be long or short, and only time can tell, but other products will come in, and we think it will last at least the year.”

Oops. Clearly, Toys ‘R’ Us was wrong; the fidget spinner fad lasted just a little more than a month. 

Fortunately for the toy chain, one such blunder wasn’t going to destroy its business. But if a startup had launched (and many did) with fidget spinners as its main product, it wouldn’t have survived very long. The point is, if something is a fad, don’t go building a long-term business around it. Rather, build a business around sustainable trends that can support your business well into the future. 

5. Other businesses have tried … and failed.

In almost every city around the United States, there’s a storefront where every business that opens in that building seems to go bankrupt or fail for some other reason. Many locals think these buildings are cursed, and subsequent businesses are often hesitant to test their luck at those locations for fear of upsetting business-hating ghosts. 

Jokes aside, there’s a reason that smart business owners are hesitant to build their empire where so many others have failed. The reason probably isn’t ghosts, but instead bad location or market expectations for businesses which open in that building (i.e. cheap, trashy, poor, etc…). This is true when it comes to online businesses and SaaS companies, as well.

If you want to create a product that another company has already tried and failed to create, ask yourself, why will you be the one to succeed? What makes you different? What have other companies done wrong in the past and how are you going to not make those same mistakes? 

Other businesses trying and failing to create a previously launched product or service doesn’t definitively mean that that product or service will fail again, but it is a warning — to be careful, to study your market and to find a unique selling proposition which other failed product launches have not had. 

Related: 75 Ideas for Businesses You Can Launch for Cheap or Free

Whether consumers can imagine wanting the product or not, the business should salve an already-existing pain or fulfill an already-existing desire. People may not have been able to imagine an automobile before it was shown to them, but they sure as heck wanted to get places faster than by horse and carriage. That’s a lesson worth thinking about.

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Small Business Trends Wins Freshest in Small Business Award by FreshLime

July 8, 2019 by Asif Nazeer Leave a Comment

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. Freshest in Small Business Contest

They’ve cast the votes! They’ve tallied the ballots! And Small Business Trends proudly announces winning first place in the Freshest in Small Business Awards, by FreshLime.

The awards recognize small businesses. But more specifically they identify those who work day in and day out to provide the best service possible to their customers.

Small Business Trends feels deeply honored to win this award. We thank FreshLime, creators of the award. Most of all, we thank you, dear readers, who voted for us and made it possible.  You are the best!

The Hidden Benefits of Awards

Participating in awards isn’t all about winning.

Just taking part — whether you win or not — is a great experience. Why? It’s an opportunity to get out and engage with your community by asking them to support you.

Most small businesses hesitate to ask their customers to vote for them on awards.  We feel the same way. We hate to bother people. But occasionally — and sparingly — it is a good thing to do. It forces you to engage, and you just might like the response.

It took a lot of courage for us to publicly ask for votes each day for a couple of weeks.  So imagine our surprise by the positive community reaction.  No one seemed annoyed. No one  snapped at us. On the contrary, people seemed really willing to help.

“It gave our team such a boost. You can’t believe how gratifying it was to learn how much the community supported us,” said Small Business Trends founder and CEO Anita Campbell.

Offering an award is a great strategy, too. Without the awards, we probably wouldn’t have gotten to know FreshLime as well.  By participating, we got curious. We checked them out and learned a lot about the company.

FreshLime operates a customer data platform. The platform is designed to help you understand and market to your customers based on several criteria. These criteria include purchase history, lifetime value, previous interaction, feedback and demographics.  The company says their product helps small businesses get discovered, get selected and get repeat business.

Hopefully some of our constituency who voted for us were intrigued enough to check out FreshLime, too, while they were at the site voting.  See how offering an award can help your business?

Congratulations to the Other Winners

Small Business Trends joins two other great small businesses — New York Insulation and Natura Pest Control — as top winners.

New York Insulation, in second place, specializes in asbestos, lead and mold abatement. The company also handles thermal systems re-installation and structural fireproofing. Founded in 1989, the company took second place in the award.

Natura Pest Control, in third place, operates two locations in Vancouver, Washington and Portland, Oregon. The company specializes in controlling house pests like ants, fleas, mice, rats, roaches, spiders and wasps. The company guarantees its work and pledges to re-service properties where pests reappear, for free.

We’re delighted to be in such great company.  They and all the entrants represent the kinds of companies we serve everyday with expert advice and tips.

This article, “Small Business Trends Wins Freshest in Small Business Award by FreshLime” was first published on Small Business Trends



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The Entrepreneur Behind This Multimillion-Dollar Ice Cream Company Started the Business in a Broken-Down Postal Truck

July 8, 2019 by Asif Nazeer Leave a Comment

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Natasha Case attributes Coolhaus’ success — its products can be found all across the U.S. — to the power of women.


July
8, 2019

4 min read


Selling ice cream out of a beat-up postal truck on the streets of Los Angeles about 10 years ago helped Natasha Case and her co-founder bring their brand Coolhaus across the country. To help Coolhaus become a household name and bring its products to the world, Case has embraced the power of leadership in her role as an ice cream shaman.

“Tapping into the inspiration and the spirituality of other people is what it takes to do this,” she said. “Sometimes I sit there thinking, Why are they listening to me? Why do they believe in what I say and what I think? And of course I have 10 years to show for it. That’s something that I know I can bring to the table. I really love to bring out the coolest ideas and the most creativity out of the people on my team.”

Related: How This Entrepreneur Found Her Sweet Spot and Scooped Up $30 Million in Sales Last Year

Case and Freya Estreller (they’re now married) started Coolhaus when they bought a broken down postal van and had it towed to Coachella to sell their premium ice cream sandwiches. The concept proved to be a hit almost immediately.

Image Credit: Courtesy of Coolhaus

“We saw the opportunity to reinvent and elevate the ice cream category, which had been sitting sadly with no innovation and no real brands that spoke to millennials and definitely not women,” Case said. 

Women are vital to the Coolhaus brand. Not only is the company founded by women, Case said, its corporate team of 14 is filled with “empowered women leaders.”

“It speaks to how we make things and how we think about the product and our audience,” she said. “We have authenticity in that dialogue with our audience.”

Coolhaus’ homebase of Los Angeles also plays an important role in that dialogue.

Related: When Her Mother Was Diagnosed With Breast Cancer, She Started a Popcorn Company to Raise Money for Research

“The vibe of our brand is very bohemian,” she said. “It is not being afraid to be expressive. It’s very warm. It has that California kind of love and joy built into it. We let the brand be who we are. It’s letting it be more organic and authentic and not being afraid to be really expressive and silly.”

Image Credit: Courtesy of Coolhaus

It’s a brand that has delivered. In 2016, Coolhaus brought in $7 million in revenues, Case said. This year, she said she expects revenues to climb to between $15 million and $17 million. The company has received $13 million in funding. Coolhaus’ current line of 42 products can now be found in 7,500 retailers, two of its own scoop shops and trucks in three cities. Its top sellers are its Chocolate Chip Tahitian Vanilla Bean Sammie, Street Cart Churro Dough Pint, Chocolate Molten Cake Pint and Dairy Free Cookie Dough Sammie, the latter of which is part of a dairy-free line that launched within the past year. Mini sandwiches are slated to launch in 2020.

As Coolhaus has grown, so has Case’s belief in herself as a leader.

Related: These Childhood Friends Created a $100 Million Brand by Putting Frozen Greek Yogurt on a Stick

“When you’re a young leader, as I was at 25 when we started, you’re figuring yourself out too,” she said. “So you have to be patient with yourself and you have to grow your team and really make sure that you 100 percent believe in who you’re bringing in and that they fully believe in the brand, because there’s just no time to waste otherwise.”

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